{"id":206,"date":"2023-06-28T13:52:10","date_gmt":"2023-06-28T06:52:10","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=206"},"modified":"2023-07-17T10:32:04","modified_gmt":"2023-07-17T03:32:04","slug":"dieu-chinh-van-hanh-doanh-nghiep-logistics-bang-so-lieu-dung-luong-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/dieu-chinh-van-hanh-doanh-nghiep-logistics-bang-so-lieu-dung-luong-thi-truong\/","title":{"rendered":"\u0110i\u00ea\u0300u chi\u0309nh v\u00e2\u0323n ha\u0300nh doanh nghi\u00ea\u0323p Logistics b\u0103\u0300ng s\u00f4\u0301 li\u00ea\u0323u dung l\u01b0\u01a1\u0323ng thi\u0323 tr\u01b0\u01a1\u0300ng"},"content":{"rendered":"\n<p><em>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u0103ng tr\u01b0\u1edfng k\u00e9o theo s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Logistics. Tuy v\u1eady, \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t n\u00e0y, doanh nghi\u1ec7p c\u1ea7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p.&nbsp;<\/em><\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, TM\u0110T c\u0169ng ng\u00e0y c\u00e0ng chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, ch\u1ec9 ri\u00eang t\u1ed5ng doanh s\u1ed1 4 s\u00e0n TM\u0110T Shopee, Lazada, Tiki, Sendo \u0111\u00e3 \u0111\u1ea1t m\u1ee9c g\u1ea7n 37.5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 25% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Tiktok Shop \u0111\u00e3 khi\u1ebfn th\u1ecb tr\u01b0\u1eddng TM\u0110T tr\u1edf n\u00ean v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng. T\u00ednh \u0111\u1ebfn qu\u00fd I\/2023, Tiktok Shop \u0111\u00e3 thu h\u00fat 1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhanh ch\u00f3ng leo l\u00ean v\u1ecb tr\u00ed th\u1ee9 3 b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu c\u00e1c s\u00e0n TM\u0110T (ch\u1ec9 sau Shopee v\u00e0 Lazada).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"307\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4459082783968_6667d381cd2cfea55ab77d792bcdfaf8.jpg?resize=740%2C307&#038;ssl=1\" alt=\"\" class=\"wp-image-207\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4459082783968_6667d381cd2cfea55ab77d792bcdfaf8.jpg?resize=1024%2C425&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4459082783968_6667d381cd2cfea55ab77d792bcdfaf8.jpg?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4459082783968_6667d381cd2cfea55ab77d792bcdfaf8.jpg?resize=768%2C319&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4459082783968_6667d381cd2cfea55ab77d792bcdfaf8.jpg?w=1103&amp;ssl=1 1103w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a E-Commerce \u0111\u1ed3ng th\u1eddi khi\u1ebfn cu\u1ed9c \u0111ua Logistics \u0111ang c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft. Theo th\u1ed1ng k\u00ea, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng h\u01a1n 30.000 doanh nghi\u1ec7p \u0111\u0103ng k\u00fd ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y. \u0110\u1eb7c bi\u1ec7t, trong \u0111\u00f3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf l\u1edbn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 DHL, Kuehne+Nagel, DSV, DB Schenker,\u2026Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Logistics (\u0111\u1eb7c bi\u1ec7t l\u00e0 l\u00e0 E- Logistics &#8211; d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1ec1 nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u1eb7c th\u00f9.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 b\u00e0i to\u00e1n v\u1ec1 m\u1eb7t chi ph\u00ed. Theo nhi\u1ec1u chuy\u00ean gia \u0111\u00e1nh gi\u00e1, hi\u1ec7n nay chi ph\u00ed tr\u00ean m\u1ed9t \u0111\u01a1n h\u00e0ng \u1edf Vi\u1ec7t Nam hi\u1ec7n nay \u0111ang \u1edf m\u1ee9c cao so v\u1edbi nhi\u1ec1u qu\u1ed1c gia kh\u00e1c.&nbsp;<\/p>\n\n\n\n<p>Th\u1ee9 hai l\u00e0 v\u1ea5n \u0111\u1ec1 giao &#8211; nh\u1eadn. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 ph\u1ee7 r\u1ed9ng \u0111\u1ebfn c\u00e1c t\u1ec9nh th\u00e0nh trong c\u1ea3 n\u01b0\u1edbc v\u00e0 m\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd c\u00f3 nh\u1eefng v\u0103n ho\u00e1, th\u00f3i quen kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u doanh nghi\u1ec7p Logistics c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho t\u1eebng v\u00f9ng.&nbsp;<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ea7n li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 mang t\u1edbi nhi\u1ec1u ti\u1ec7n \u00edch h\u01a1n cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf t\u1ed1i \u0111a r\u1ee7i ro nh\u01b0 ki\u1ec3m \u0111\u1ebfm sai s\u00f3t, th\u1eddi gian giao h\u00e0ng sai l\u1ec7ch,&#8230;\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c, t\u0103ng s\u1ee9c c\u1ea1nh tranh b\u1eb1ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T<\/strong><\/h2>\n\n\n\n<p>M l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c logistics. D\u00f9 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng E-Commerce nh\u01b0ng doanh nghi\u1ec7p \u0111\u00e3 v\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng nh\u1eefng s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh.<\/p>\n\n\n\n<p>Y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 M quan t\u00e2m ch\u00ednh l\u00e0 t\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng TM\u0110T c\u1ee7a c\u1ea3 5 s\u00e0n l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. S\u1ed1 li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c M c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean theo t\u1eebng tu\u1ea7n, t\u1eebng th\u00e1ng, t\u1eebng qu\u00fd v\u00e0 li\u00ean t\u1ee5c \u0111\u01b0a ra s\u1ef1 so s\u00e1nh, t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh (v\u00ed d\u1ee5 nh\u01b0 \u0111\u1eb7t KPIs, Marketing,&#8230;).<\/p>\n\n\n\n<p>Ti\u1ebfp theo, \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 mang \u0111\u1ebfn cho ng\u01b0\u1eddi nh\u1eadn h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, M ph\u00e2n t\u00edch nh\u1eefng t\u1ec9nh th\u00e0nh s\u1edf h\u1eefu doanh thu cao tr\u00ean c\u00e1c s\u00e0n TM\u0110T. D\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng t\u00e0i x\u1ebf, \u0111i\u1ec1u ch\u1ec9nh h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, nh\u1eefng n\u01a1i c\u00f3 nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn cao, M s\u1ebd c\u00e2n nh\u1eafc x\u00e2y d\u1ef1ng th\u00eam c\u00e1c kho h\u00e0ng. M\u1ed9t chuy\u00ean gia trong ng\u00e0nh cho bi\u1ebft, kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng v\u00e0o l\u1ea7n th\u1ee9 nh\u1ea5t th\u00ec m\u1ed9t s\u1ed1 doanh nghi\u1ec7p s\u1ebd mi\u1ec5n ph\u00ed cho l\u1ea7n ti\u1ebfp theo. \u0110\u00e2y l\u00e0 kho\u1ea3n l\u00e3ng ph\u00ed l\u1edbn v\u00e0 n\u1ebfu \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng ngay trong l\u1ea7n giao h\u00e0ng \u0111\u1ea7u ti\u00ean, chi ph\u00ed nh\u1eadn h\u00e0ng s\u1ebd gi\u1ea3m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Logistics ch\u1eafc ch\u1eafn s\u1ebd v\u1eabn l\u00e0 l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai. Tuy nhi\u00ean, ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1t v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Metric hy v\u1ecdng case study c\u1ee7a doanh nghi\u1ec7p M s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c n\u00e0y c\u00f3 nh\u1eefng quy\u1ebft s\u00e1ch kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1ch d\u00f9ng Metric \u01b0\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh h\u00e0ng<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Metric Insights&nbsp;<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn .<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u0103ng tr\u01b0\u1edfng k\u00e9o theo s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Logistics. Tuy v\u1eady, \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/lucian-alexe-afDu-GuxjjM-unsplash-min-min-scaled.jpg?fit=2560%2C1561&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":3,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/206\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/210"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}