{"id":199,"date":"2023-06-23T18:06:36","date_gmt":"2023-06-23T11:06:36","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=199"},"modified":"2023-07-17T10:34:14","modified_gmt":"2023-07-17T03:34:14","slug":"dot-pha-doanh-thu-nganh-hang-vali-nho-bat-kip-nhip-dap-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/dot-pha-doanh-thu-nganh-hang-vali-nho-bat-kip-nhip-dap-thi-truong\/","title":{"rendered":"\u0110\u00f4\u0323t pha\u0301 doanh thu nga\u0300nh ha\u0300ng Vali nh\u01a1\u0300 b\u0103\u0301t ki\u0323p nhi\u0323p \u0111\u00e2\u0323p thi\u0323 tr\u01b0\u01a1\u0300ng"},"content":{"rendered":"\n<p><em>H\u1eadu covid, ng\u00e0nh du l\u1ecbch s\u00f4i \u0111\u1ed9ng tr\u1edf l\u1ea1i gi\u00fap c\u00e1c doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m li\u00ean quan c\u1ea3i thi\u1ec7n doanh thu \u0111\u00e1ng k\u1ec3. L\u00e0m sao \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i 1 c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e2u d\u00e0i thay v\u00ec ch\u1ec9 b\u1eaft s\u00f3ng c\u01a1 h\u1ed9i ng\u1eafn h\u1ea1n? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a doanh nghi\u1ec7p M hi\u1ec7n \u0111ang kinh doanh m\u1eb7t h\u00e0ng vali.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Du l\u1ecbch ph\u00e1t tri\u1ec3n k\u00e9o theo ng\u00e0nh h\u00e0ng vali du l\u1ecbch, balo, t\u00fai x\u00e1ch kh\u1edfi s\u1eafc<\/strong><\/h2>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u c\u1ee7a t\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, trong th\u00e1ng 11\/2022, kh\u00e1ch n\u1ed9i \u0111\u1ecba \u01b0\u1edbc \u0111\u1ea1t 4.5 tri\u1ec7u l\u01b0\u1ee3t. 11 th\u00e1ng \u0111\u1ea7u n\u0103m, t\u1ed5ng s\u1ed1 kh\u00e1ch n\u1ed9i \u0111\u1ecba \u0111\u00e3 cao h\u01a1n t\u1ed5ng l\u01b0\u1ee3ng kh\u00e1ch c\u1ea3 n\u0103m 2019. Du l\u1ecbch ph\u1ee5c h\u1ed3i khi\u1ebfn m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00e2n d\u00e0nh cho ng\u00e0nh n\u00e0y v\u00e0 nh\u1eefng ng\u00e0nh li\u00ean quan t\u0103ng cao. Trong \u0111\u00f3, vali du l\u1ecbch &#8211; balo &#8211; t\u00fai x\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i l\u1edbn.Ng\u00e0nh h\u00e0ng n\u00e0y lu\u00f4n \u0111\u1ea1t m\u1ee9c doanh thu cao nh\u1ea5t v\u00e0o th\u00e1ng 7 th\u00e1ng 8 th\u00e1ng 9 &#8211; th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u du l\u1ecbch ph\u00e1t tri\u1ec3n m\u1ea1nh.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"290\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/1-1.png?resize=512%2C290&#038;ssl=1\" alt=\"\" class=\"wp-image-200\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/1-1.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/1-1.png?resize=300%2C170&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, doanh s\u1ed1 s\u1ea3n ph\u1ea9m vali &#8211; balo &#8211; t\u00fai x\u00e1ch \u1edf n\u1eeda cu\u1ed1i n\u0103m 2022 v\u01b0\u1ee3t m\u1ee9c 545 t\u1ef7 \u0111\u1ed3ng<strong> <\/strong>tr\u00ean c\u1ea3 4 s\u00e0n TM\u0110T (Shopee, Lazada, Tiki, Sendo), cao g\u1ea5p h\u01a1n 2 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2021 (h\u01a1n <strong>213 t\u1ef7 \u0111\u1ed3ng)<\/strong>. &nbsp;<\/p>\n\n\n\n<p>D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, khi \u0111\u1ea1i d\u1ecbch qua \u0111i, s\u1ea3n ph\u1ea9m vali &#8211; balo &#8211; t\u00fai x\u00e1ch c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd v\u00e0 TM\u0110T s\u1ebd lu\u00f4n l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i ti\u1ec1m n\u0103ng cho nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i kinh doanh hi\u1ec7u qu\u1ea3 nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng\u00a0<\/strong><\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p M &#8211; m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m vali, t\u00fai x\u00e1ch, balo v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n du l\u1ecbch. Kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu 1 chu\u1ed7i c\u1eeda h\u00e0ng tr\u1ea3i d\u00e0i t\u1eeb B\u1eafc t\u1edbi Nam v\u1edbi nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, M c\u00f2n ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh tr\u00ean c\u00e1c k\u00eanh TM\u0110T.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi nhi\u1ec1u n\u0103m ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u1ea3 n\u1ec1n t\u1ea3ng online v\u00e0 offline, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 kh\u00f4ng \u00edt kinh nghi\u1ec7m trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. M \u00e1p d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c tr\u00ean Metric, k\u1ecbp th\u1eddi n\u1eafm b\u1eaft c\u01a1 h\u1ed9i khi l\u00e0n s\u00f3ng du l\u1ecbch quay tr\u1edf l\u1ea1i Vi\u1ec7t Nam.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p M x\u00e1c \u0111\u1ecbnh c\u1ea7n n\u1eafm ch\u1eafc xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh nh\u1eadp h\u00e0ng ho\u1eb7c s\u1ea3n xu\u1ea5t thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 trong kho. H\u1ecd s\u1eed d\u1ee5ng Metric \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng, kh\u00f4ng ch\u1ec9 \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n theo d\u00f5i c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y \u1edf Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00f4ng b\u1ecb \u201cch\u1eadm ch\u00e2n\u201d trong b\u1ea5t k\u1ef3 cu\u1ed9c chi\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0o.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m vali v\u1edbi ch\u1ea5t li\u1ec7u nh\u1ef1a ch\u1ed1ng th\u1ea5m n\u01b0\u1edbc, ch\u1ed1ng va \u0111\u1eadp c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n t\u1ed1t h\u01a1n nh\u1eefng chi\u1ebfc vali v\u1ea3i th\u00f4ng th\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, vali c\u00f3 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng chi ti\u1ebft gi\u00fap M c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t h\u01a1n trong qu\u00e1 tr\u00ecnh R&amp;D s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u1ee9 hai, ph\u00e2n t\u00edch kho\u1ea3ng gi\u00e1. Kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 c\u00e1c doanh nghi\u1ec7p tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng th\u1ec3 b\u1ecf qua. V\u1edbi nh\u00f3m h\u00e0ng vali &#8211; balo &#8211; t\u00fai x\u00e1ch, kho\u1ea3ng gi\u00e1 \u2026 \u0111ang \u0111em l\u1ea1i doanh thu nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Th\u1ebf n\u00ean, M m\u1ea1nh d\u1ea1n \u0111\u1ea9y qu\u1ea3ng b\u00e1 cho nh\u1eefng s\u1ea3n ph\u1ea9m n\u1eb1m trong kho\u1ea3ng gi\u00e1 n\u00e0y.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, M d\u00f9ng Metric \u0111\u1ec3 theo d\u00f5i nh\u1eefng doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh &#8211; \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh&nbsp; tranh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>D\u1ef1 ki\u1ebfn du l\u1ecbch s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m 2023, \u0111\u1eb7c bi\u1ec7t \u0111ang gi\u1eefa cao \u0111i\u1ec3m m\u00f9a du l\u1ecbch h\u00e8. Metric hy v\u1ecdng case study c\u1ee7a doanh nghi\u1ec7p M s\u1ebd \u0111em \u0111\u1ebfn cho c\u00e1c nh\u00e0 b\u00e1n nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i 1 c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>C\u00e1ch d\u00f9ng Metric \u01b0\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh h\u00e0ng<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Metric Insights&nbsp;<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn .<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>H\u1eadu covid, ng\u00e0nh du l\u1ecbch s\u00f4i \u0111\u1ed9ng tr\u1edf l\u1ea1i gi\u00fap c\u00e1c doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m li\u00ean quan c\u1ea3i thi\u1ec7n doanh thu \u0111\u00e1ng k\u1ec3. L\u00e0m&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/Screenshot_1.png?fit=1365%2C767&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/199\/revisions\/242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/201"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}