{"id":1834,"date":"2026-11-11T19:18:31","date_gmt":"2026-11-11T12:18:31","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1834"},"modified":"2026-11-11T19:19:18","modified_gmt":"2026-11-11T12:19:18","slug":"ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\/","title":{"rendered":"B\u1ea3n tin E-com 12\/11: Tr\u1ea3 h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm"},"content":{"rendered":"<p>B\u00ean c\u1ea1nh cu\u1ed9c \u0111ua doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u1edf c\u00e1c kh\u00e2u h\u1ed7 tr\u1ee3 kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u giao d\u1ecbch c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u01a1 s\u1edf cho m\u00f4 h\u00ecnh c\u1ea5p v\u1ed1n m\u1edbi, trong khi quy tr\u00ecnh \u0111\u1ed5i tr\u1ea3 v\u00e0 n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. C\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c E-commerce n\u1ed5i b\u1eadt tu\u1ea7n qua:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 1796px;\">\n<tbody>\n<tr style=\"height: 319px;\">\n<td style=\"width: 56.7126%; height: 319px;\"><span style=\"font-size: 18pt;\"><b>1. S\u1ef1 ki\u1ec7n quan tr\u1ecdng: Metric \u0111\u1ed3ng h\u00e0nh c\u00f9ng Vietnam Ecommerce Summit 2026<br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd. Tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3, Vietnam Ecommerce Summit 2026 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, tr\u1edf th\u00e0nh \u0111i\u1ec3m h\u1eb9n k\u1ebft n\u1ed1i c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd, doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng nh\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ki\u1ec7n d\u1ef1 ki\u1ebfn quy t\u1ee5:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1ea7n 3.000 nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch tham d\u1ef1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1n 30 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f9ng c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i ph\u00e1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1n 200 KOL\/KOC\/KOS v\u00e0 nhi\u1ec1u chuy\u00ean gia, nh\u00e0 s\u00e1ng l\u1eadp, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/ecomsummit.vn?utm_source=metric\"><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd tham d\u1ef1 mi\u1ec5n ph\u00ed<\/span><\/a><\/td>\n<td style=\"width: 43.2874%; height: 319px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1836\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/thuong-mai-dien-tu-sapo-17936981170151410043060.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 309px;\">\n<td style=\"width: 56.7126%; height: 309px;\"><span style=\"font-size: 18pt;\"><strong>2. Quy tr\u00ecnh tr\u1ea3 h\u00e0ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Khi mua h\u00e0ng online ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi mua m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 an t\u00e2m khi ra quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean, m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p l\u00e0 ng\u01b0\u1eddi mua kh\u00f4ng bi\u1ebft khi n\u00e0o shipper \u0111\u1ebfn l\u1ea5y h\u00e0ng sau khi g\u1eedi y\u00eau c\u1ea7u ho\u00e0n tr\u1ea3. Theo h\u01b0\u1edbng d\u1eabn t\u1eeb J&amp;T Express, th\u1eddi gian thu gom \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb l\u00fac s\u00e0n ph\u00ea duy\u1ec7t y\u00eau c\u1ea7u v\u00e0 t\u1ea1o m\u00e3 v\u1eadn \u0111\u01a1n thu h\u1ed3i: \u0111\u01a1n ph\u00e1t sinh tr\u01b0\u1edbc 16h \u0111\u01b0\u1ee3c l\u1ea5y trong ng\u00e0y, sau 16h s\u1ebd chuy\u1ec3n sang ng\u00e0y k\u1ebf ti\u1ebfp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh \u0111\u1ed3ng ki\u1ec3m c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u00f9y theo n\u1ec1n t\u1ea3ng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng. Nh\u1eefng quy tr\u00ecnh n\u00e0y cho th\u1ea5y tr\u1ea3i nghi\u1ec7m sau mua, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u00ednh minh b\u1ea1ch trong \u0111\u1ed5i tr\u1ea3 v\u00e0 ho\u00e0n ti\u1ec1n, l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 TM\u0110T.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/cafef.vn\/tra-hang-truc-tuyen-nam-ro-quy-trinfhd-de-giam-bot-tam-ly-lo-lang-188261109143454546.chn\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo CafeF<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 309px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1841\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/l1-h1-1-17942095283351133222687.webp?resize=640%2C426&#038;ssl=1\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/l1-h1-1-17942095283351133222687.webp?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/l1-h1-1-17942095283351133222687.webp?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>3. Ng\u01b0\u1eddi Vi\u1ec7t mua online h\u01a1n 1 t\u1ef7 s\u1ea3n ph\u1ea9m trong 3 th\u00e1ng<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Qu\u00fd III\/2026, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 mua h\u01a1n 1,08 t\u1ef7 s\u1ea3n ph\u1ea9m tr\u00ean 4 s\u00e0n TM\u0110T l\u1edbn, v\u1edbi t\u1ed5ng doanh s\u1ed1 \u0111\u1ea1t 150,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. So v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, doanh s\u1ed1 t\u0103ng 45,16%, trong khi s\u1ea3n l\u01b0\u1ee3ng t\u0103ng 10,13%.<\/span><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, s\u1ed1 l\u01b0\u1ee3ng shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng gi\u1ea3m 2,47%, c\u00f2n kho\u1ea3ng 470.300 shop. Di\u1ec5n bi\u1ebfn n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng: doanh s\u1ed1 v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng thu h\u1eb9p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/vtv.vn\/nguoi-viet-mua-online-hon-1-ty-san-pham-trong-3-thang-10026110915585162.htm\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo VTV<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1839\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?resize=740%2C452&#038;ssl=1\" alt=\"\" width=\"740\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?w=1598&amp;ssl=1 1598w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?resize=1024%2C625&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?resize=768%2C469&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?resize=1536%2C938&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/package-media-39047483812882204002561.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 353px;\">\n<td style=\"width: 56.7126%; height: 296px;\"><span style=\"font-size: 18pt;\"><strong>4. Th\u1ecb tr\u01b0\u1eddng TM\u0110T \u01b0u \u00e1i h\u00e0ng ch\u00ednh h\u00e3ng, shop nh\u1ecf l\u1ebb d\u1ea7n lao \u0111ao<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111ang t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh l\u1edbn h\u01a1n cho nh\u00f3m nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, l\u1ee3i th\u1ebf kinh doanh d\u1ea7n nghi\u00eang v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn, kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ngu\u1ed3n h\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i r\u00f5 r\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u cho nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf l\u1ebb ph\u1ea3i c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh \u0111\u1ec3 duy tr\u00ec s\u1ee9c c\u1ea1nh tranh tr\u00ean s\u00e0n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/kienthuc.net.vn\/thi-truong-thuong-mai-dien-tu-uu-ai-hang-chinh-hang-shop-nho-le-dan-lao-dao-post1644158.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Tri th\u1ee9c &amp; Cu\u1ed9c s\u1ed1ng<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 296px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1838\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?resize=720%2C450&#038;ssl=1\" alt=\"\" width=\"720\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?resize=300%2C188&amp;ssl=1 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>5. Kinh t\u1ebf s\u1ed1 Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng 20%, nh\u01b0ng doanh nghi\u1ec7p c\u00f2n d\u01b0 \u0111\u1ecba \u1ee9ng d\u1ee5ng AI<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o e-Conomy SEA 2026 c\u1ee7a Google, Temasek v\u00e0 Bain &amp; Company, t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 giao d\u1ecbch c\u1ee7a kinh t\u1ebf s\u1ed1 Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng t\u1eeb 41 t\u1ef7 USD l\u00ean 49 t\u1ef7 USD trong n\u0103m 2026, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 20%. Vi\u1ec7t Nam c\u0169ng n\u1eb1m trong nh\u00f3m d\u1eabn \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng AI c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n.<\/span><span style=\"font-weight: 400;\">Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng AI \u1edf c\u1ea5p doanh nghi\u1ec7p v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf: ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng AI do t\u1ed5 ch\u1ee9c tri\u1ec3n khai ho\u1eb7c qu\u1ea3n l\u00fd ch\u1ec9 chi\u1ebfm kho\u1ea3ng 15\u201320% t\u1ed5ng l\u01b0\u1ee3ng token ti\u00eau th\u1ee5, th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi Singapore. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng doanh nghi\u1ec7p t\u00edch h\u1ee3p AI v\u00e0o quy tr\u00ecnh v\u1eadn h\u00e0nh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/diendandoanhnghiep.vn\/kinh-te-so-viet-nam-dan-dau-tang-truong-dau-la-dong-luc-chinh-10187072.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1838\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?resize=720%2C450&#038;ssl=1\" alt=\"\" width=\"720\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/mua-sam-tren-tm-t-gia-tang-manh-01279282177108577811332-94802443631319139505536.webp?resize=300%2C188&amp;ssl=1 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 303px;\">\n<td style=\"width: 56.7126%; height: 194px;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 43.2874%; height: 194px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">TM\u0110T \u0111ang m\u1edf r\u1ed9ng th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i kinh doanh, trong \u0111\u00f3 d\u1eef li\u1ec7u giao d\u1ecbch c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ea5p v\u1ed1n, c\u00f2n tr\u1ea3i nghi\u1ec7m sau mua v\u00e0 n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c c\u1ea1nh tranh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi doanh nghi\u1ec7p, c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n, m\u00e0 c\u00f2n t\u1eeb kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u to\u00e0n b\u1ed9 chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng: ti\u1ebfp c\u1eadn v\u1ed1n, v\u1eadn h\u00e0nh, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mt-btn mt-btn--primary\" style=\"display: inline-block; box-sizing: border-box; min-width: 250px; padding: 17px 32px; margin: 0 0 12px 0; border: 1px solid #E85A14; border-radius: 6px; background-color: #e85a14; color: #ffffff !important; font-size: 17px; font-weight: bold; line-height: 18px; text-align: center; text-decoration: none !important; box-shadow: none !important; background-image: none !important;\" href=\"https:\/\/metric.vn\/?t=Free+7+ng%C3%A0y+tr%E1%BA%A3i+nghi%E1%BB%87m+m%E1%BB%8Di+data+E-commerce&amp;b=%C4%90%C4%83ng+k%C3%BD+tr%E1%BA%A3i+nghi%E1%BB%87m&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=remarketing&amp;utm_content=w3t3#trial-form\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff !important; text-decoration: none !important;\">FREE 7 NG\u00c0Y TR\u1ea2I NGHI\u1ec6M M\u1eccI D\u1eee LI\u1ec6U ECOMMERCE<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>B\u00ean c\u1ea1nh cu\u1ed9c \u0111ua doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u1edf c\u00e1c kh\u00e2u h\u1ed7 tr\u1ee3 kinh doanh v\u00e0&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tr\u1ea3 h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean TM\u0110T<\/title>\n<meta name=\"description\" content=\"B\u00ean c\u1ea1nh cu\u1ed9c \u0111ua doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u1edf c\u00e1c kh\u00e2u h\u1ed7 tr\u1ee3 kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3 h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean TM\u0110T\" \/>\n<meta property=\"og:description\" content=\"B\u00ean c\u1ea1nh cu\u1ed9c \u0111ua doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u1edf c\u00e1c kh\u00e2u h\u1ed7 tr\u1ee3 kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T12:18:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-11T12:19:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-65.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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s\u1eafm\",\"datePublished\":\"2026-11-11T12:18:31+00:00\",\"dateModified\":\"2026-11-11T12:19:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\\\/\"},\"wordCount\":1589,\"publisher\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/metric.vn\\\/insights\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Metric-Anh-blog-65.png?fit=1840%2C1227&ssl=1\",\"articleSection\":[\"Metric\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\\\/\",\"url\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-12-11-tra-hang-tro-thanh-mot-phan-cua-trai-nghiem-mua-sam\\\/\",\"name\":\"Tr\u1ea3 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