{"id":1790,"date":"2026-11-09T17:07:09","date_gmt":"2026-11-09T10:07:09","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1790"},"modified":"2026-11-09T17:08:35","modified_gmt":"2026-11-09T10:08:35","slug":"ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so\/","title":{"rendered":"B\u1ea3n tin E-com 10\/11: Shopee v\u00e0 TikTok Shop c\u1ea1nh tranh s\u00e1t n\u00fat, Shop Mall chi\u1ebfm g\u1ea7n 37% doanh s\u1ed1"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong qu\u00fd III\/2026, nh\u01b0ng c\u01a1 h\u1ed9i kinh doanh \u0111ang ph\u00e2n h\u00f3a r\u00f5 h\u01a1n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng. C\u00f9ng v\u1edbi cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa Shopee v\u00e0 TikTok Shop, xu h\u01b0\u1edbng \u01b0u ti\u00ean h\u00e0ng ch\u00ednh h\u00e3ng, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi chi ti\u00eau v\u00e0 y\u00eau c\u1ea7u chuy\u00ean nghi\u1ec7p h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng. C\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c E-commerce n\u1ed5i b\u1eadt tu\u1ea7n qua:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 1796px;\">\n<tbody>\n<tr style=\"height: 319px;\">\n<td style=\"width: 56.7126%; height: 319px;\"><span style=\"font-size: 18pt;\"><b>1. Shopee v\u00e0 TikTok Shop ch\u1ec9 c\u00f2n c\u00e1ch nhau h\u01a1n 1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n<br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u Metric, qu\u00fd III\/2026, t\u1ed5ng doanh s\u1ed1 tr\u00ean 4 s\u00e0n Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 150.380 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 45,16% so v\u1edbi c\u00f9ng k\u1ef3; s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t h\u01a1n 1,08 t\u1ef7 s\u1ea3n ph\u1ea9m, t\u0103ng 10,13%. T\u00ednh chung 9 th\u00e1ng \u0111\u1ea7u n\u0103m, doanh s\u1ed1 \u0111\u1ea1t g\u1ea7n 442.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 44,47%.<\/span><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, kho\u1ea3ng c\u00e1ch th\u1ecb ph\u1ea7n gi\u1eefa Shopee v\u00e0 TikTok Shop \u0111\u00e3 thu h\u1eb9p t\u1eeb g\u1ea7n 15 \u0111i\u1ec3m ph\u1ea7n tr\u0103m trong qu\u00fd III\/2025 xu\u1ed1ng c\u00f2n h\u01a1n 1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m trong qu\u00fd III\/2026. Tuy nhi\u00ean, l\u1ee3i th\u1ebf c\u1ee7a hai n\u1ec1n t\u1ea3ng v\u1eabn kh\u00e1c bi\u1ec7t theo ng\u00e0nh h\u00e0ng: TikTok Shop d\u1eabn \u0111\u1ea7u th\u1eddi trang nam v\u00e0 n\u1eef, trong khi Shopee chi\u1ebfm \u01b0u th\u1ebf \u1edf \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng, \u0111i\u1ec7n gia d\u1ee5ng v\u00e0 nh\u00e0 c\u1eeda \u2013 \u0111\u1eddi s\u1ed1ng.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/danviet.vn\/shopee-va-tiktok-shop-canh-tranh-sat-nut-thuong-mai-dien-tu-viet-nam-dat-doanh-so-hon-150000-ty-dong-d1471683.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo D\u00e2n Vi\u1ec7t<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 319px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1797\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1737878941985-1737878943256415912174-183313.webp?resize=740%2C556&#038;ssl=1\" alt=\"\" width=\"740\" height=\"556\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1737878941985-1737878943256415912174-183313.webp?w=1274&amp;ssl=1 1274w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1737878941985-1737878943256415912174-183313.webp?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1737878941985-1737878943256415912174-183313.webp?resize=1024%2C770&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1737878941985-1737878943256415912174-183313.webp?resize=768%2C578&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 309px;\">\n<td style=\"width: 56.7126%; height: 309px;\"><span style=\"font-size: 18pt;\"><span style=\"font-size: 18pt;\"><strong>2. Creator Commerce chuy\u1ec3n t\u1eeb cu\u1ed9c \u0111ua ch\u1ed1t \u0111\u01a1n sang x\u00e2y d\u1ef1ng ni\u1ec1m tin<br \/>\n<\/strong><\/span><\/span><span style=\"font-weight: 400;\">Khi n\u1ed9i dung b\u00e1n h\u00e0ng ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u c\u00e1ch ki\u1ec3m ch\u1ee9ng th\u00f4ng tin, l\u1ee3i th\u1ebf c\u1ee7a KOC kh\u00f4ng c\u00f2n ch\u1ec9 n\u1eb1m \u1edf l\u01b0\u1ee3t xem hay kh\u1ea3 n\u0103ng t\u1ea1o \u0111\u01a1n. Theo b\u00e0i vi\u1ebft tr\u00ean Kenh14, ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi ba n\u0103ng l\u1ef1c: thu h\u00fat s\u1ef1 ch\u00fa \u00fd, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin.<\/span><span style=\"font-weight: 400;\">S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u0169ng g\u1eafn v\u1edbi y\u00eau c\u1ea7u ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n. Lu\u1eadt Qu\u1ea3ng c\u00e1o s\u1eeda \u0111\u1ed5i c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1\/1\/2026 quy \u0111\u1ecbnh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u1ea3i x\u00e1c minh \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u00ean qu\u1ea3ng c\u00e1o, ki\u1ec3m tra t\u00e0i li\u1ec7u li\u00ean quan v\u00e0 ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m khi \u0111\u00e3 s\u1eed d\u1ee5ng, hi\u1ec3u r\u00f5. V\u00ec v\u1eady, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, l\u1ef1a ch\u1ecdn KOC kh\u00f4ng n\u00ean ch\u1ec9 d\u1ef1a tr\u00ean \u0111\u1ed9 ph\u1ee7 hay t\u01b0\u01a1ng t\u00e1c, m\u00e0 c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u00eam m\u1ee9c \u0111\u1ed9 am hi\u1ec3u s\u1ea3n ph\u1ea9m, t\u00ednh x\u00e1c th\u1ef1c v\u00e0 uy t\u00edn c\u1ee7a n\u1ed9i dung.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/kenh14.vn\/creator-commerce-buoc-vao-giai-doan-moi-cuoc-choi-koc-dang-thay-doi-ra-sao-215261103120323741.chn\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Kenh14<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 309px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1796\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/photo-1-17936771010611385461124-1793682215736-17936822162592015825738.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>3. KOL, KOC l\u00e0m affiliate c\u1ea7n l\u01b0u \u00fd thay \u0111\u1ed5i v\u1ec1 ngh\u0129a v\u1ee5 thu\u1ebf<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">T\u1eeb ng\u00e0y 1\/10\/2026, hoa h\u1ed3ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 thu nh\u1eadp t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh thay v\u00ec ti\u1ec1n l\u01b0\u01a1ng, ti\u1ec1n c\u00f4ng nh\u01b0 c\u00e1ch kh\u1ea5u tr\u1eeb tr\u01b0\u1edbc \u0111\u00f3. Theo th\u00f4ng tin \u0111\u01b0\u1ee3c D\u00e2n tr\u00ed d\u1eabn t\u1eeb c\u01a1 quan thu\u1ebf, m\u1ee9c kh\u1ea5u tr\u1eeb tr\u00ean hoa h\u1ed3ng affiliate do s\u00e0n th\u1ef1c hi\u1ec7n l\u00e0 5% thu\u1ebf GTGT v\u00e0 5% thu\u1ebf TNCN, t\u1ed5ng c\u1ed9ng 10%.<\/span><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1 nh\u00e2n kinh doanh c\u00f3 t\u1ed5ng doanh thu n\u0103m t\u1eeb 1 t\u1ef7 \u0111\u1ed3ng tr\u1edf l\u00ean thu\u1ed9c di\u1ec7n ph\u1ea3i s\u1eed d\u1ee5ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed theo quy \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u00e0i b\u00e1o d\u1eabn chi\u1ebfu. Ng\u01b0\u1eddi l\u00e0m affiliate c\u00f3 nhi\u1ec1u ngu\u1ed3n thu c\u0169ng c\u1ea7n t\u00ednh t\u1ed5ng doanh thu \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ee5 li\u00ean quan.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/dantri.com.vn\/kinh-doanh\/kol-koc-kiem-tien-ty-tu-livestream-tiep-thi-lien-ket-dong-thue-ra-sao-20261002164648691.htm\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo D\u00e2n tr\u00ed<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1794\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/img0686-1794040032866.webp?resize=740%2C555&#038;ssl=1\" alt=\"\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/img0686-1794040032866.webp?w=1360&amp;ssl=1 1360w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/img0686-1794040032866.webp?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/img0686-1794040032866.webp?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/img0686-1794040032866.webp?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 353px;\">\n<td style=\"width: 56.7126%; height: 296px;\"><span style=\"font-size: 18pt;\"><strong>4. S\u00e0n t\u0103ng ph\u00ed, nh\u00e0 b\u00e1n h\u00e0ng kh\u00f3 r\u1eddi b\u1ecf n\u1ec1n t\u1ea3ng<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c kho\u1ea3n ph\u00ed tr\u00ean s\u00e0n TM\u0110T ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh \u00e1p l\u1ef1c \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n h\u00e0ng, nh\u01b0ng vi\u1ec7c r\u1eddi s\u00e0n kh\u00f4ng \u0111\u01a1n gi\u1ea3n. Theo b\u00e0i vi\u1ebft tr\u00ean Heritage, ng\u01b0\u1eddi b\u00e1n kh\u00f4ng ch\u1ec9 ph\u1ea3i c\u00e2n nh\u1eafc chi ph\u00ed \u1edf l\u1ea1i m\u00e0 c\u00f2n \u0111\u1ed1i m\u1eb7t v\u1edbi chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i: m\u1ea5t kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1eadp kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3, l\u1ecbch s\u1eed \u0111\u00e1nh gi\u00e1, d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 ni\u00eam y\u1ebft 240.000 \u0111\u1ed3ng, sau khuy\u1ebfn m\u1ea1i, doanh thu c\u1ee7a ng\u01b0\u1eddi b\u00e1n c\u00f2n 137.600 \u0111\u1ed3ng v\u00e0 s\u1ed1 ti\u1ec1n th\u1ef1c nh\u1eadn sau c\u00e1c kho\u1ea3n ph\u00ed, thu\u1ebf ch\u1ec9 c\u00f2n 95.109 \u0111\u1ed3ng. Kho\u1ea3n th\u1ef1c nh\u1eadn n\u00e0y v\u1eabn ch\u01b0a tr\u1eeb gi\u00e1 v\u1ed1n v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh. V\u00ec v\u1eady, khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean s\u00e0n, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n nh\u00ecn v\u00e0o l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf tr\u00ean t\u1eebng \u0111\u01a1n thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o doanh thu ho\u1eb7c gi\u00e1 b\u00e1n ni\u00eam y\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/heritagevietnamairlines.com\/san-tang-phi-thuong-nhan-khong-dam-bo\/\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Heritage Vietnam Airlines<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 296px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/businessh292-001-2048x1365-1.jpeg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>5. Th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh b\u1ea3ng \u0111\u00f3n th\u00eam \u0111\u1ed1i th\u1ee7, nh\u01b0ng Apple v\u00e0 Samsung v\u1eabn chi\u1ebfm \u01b0u th\u1ebf<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh b\u1ea3ng Vi\u1ec7t Nam ghi nh\u1eadn th\u00eam s\u1ef1 tham gia c\u1ee7a Motorola v\u1edbi d\u00f2ng Moto Pad v\u00e0 OPPO v\u1edbi m\u1eabu Pad Mini. C\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng AI, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i \u0111a thi\u1ebft b\u1ecb v\u00e0 h\u1ed7 tr\u1ee3 l\u00e0m vi\u1ec7c, s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/span><span style=\"font-weight: 400;\">D\u00f9 c\u00f3 th\u00eam th\u01b0\u01a1ng hi\u1ec7u tham gia, th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f3 s\u1ef1 t\u1eadp trung \u0111\u00e1ng k\u1ec3 v\u00e0o c\u00e1c t\u00ean tu\u1ed5i l\u1edbn. Theo Statcounter, th\u00e1ng 10\/2026, Apple chi\u1ebfm 52,56% m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n thi\u1ebft b\u1ecb m\u00e1y t\u00ednh b\u1ea3ng t\u1ea1i Vi\u1ec7t Nam, Samsung \u0111\u1ea1t 30,44%. V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, th\u00e1ch th\u1ee9c kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c kh\u00e1c bi\u1ec7t \u0111\u1ee7 r\u00f5 v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/1thegioi.vn\/thi-truong-may-tinh-bang-them-tay-choi-moi-nhung-chiec-banh-co-de-chia-261049.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo M\u1ed9t th\u1ebf gi\u1edbi <\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1792\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/lifestyle.jpg?resize=740%2C510&#038;ssl=1\" alt=\"\" width=\"740\" height=\"510\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/lifestyle.jpg?w=1173&amp;ssl=1 1173w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/lifestyle.jpg?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/lifestyle.jpg?resize=1024%2C706&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/lifestyle.jpg?resize=768%2C530&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 303px;\">\n<td style=\"width: 56.7126%; height: 194px;\"><\/td>\n<td style=\"width: 43.2874%; height: 194px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng d\u00f2ng ti\u1ec1n ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o gian h\u00e0ng ch\u00ednh h\u00e3ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c c\u1ea1nh tranh v\u00e0 nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ee7 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh.<\/p>\n<p>\u1ede ph\u00eda doanh nghi\u1ec7p, t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n vi\u1ec7c t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o hay tham gia c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i. Kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, qu\u1ea3n tr\u1ecb l\u1ee3i nhu\u1eadn, x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec3u \u0111\u00fang \u0111\u1ed9ng l\u1ef1c mua s\u1eafm s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i trong giai \u0111o\u1ea1n cu\u1ed1i n\u0103m.<\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mt-btn mt-btn--primary\" style=\"display: inline-block; box-sizing: border-box; min-width: 250px; padding: 17px 32px; margin: 0 0 12px 0; border: 1px solid #E85A14; border-radius: 6px; background-color: #e85a14; color: #ffffff !important; font-size: 17px; font-weight: bold; line-height: 18px; text-align: center; text-decoration: none !important; box-shadow: none !important; background-image: none !important;\" href=\"https:\/\/metric.vn\/?t=Free+7+ng%C3%A0y+tr%E1%BA%A3i+nghi%E1%BB%87m+m%E1%BB%8Di+data+E-commerce&amp;b=%C4%90%C4%83ng+k%C3%BD+tr%E1%BA%A3i+nghi%E1%BB%87m&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=remarketing&amp;utm_content=w3t3#trial-form\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff !important; text-decoration: none !important;\">FREE 7 NG\u00c0Y TR\u1ea2I NGHI\u1ec6M M\u1eccI D\u1eee LI\u1ec6U ECOMMERCE<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong qu\u00fd III\/2026, nh\u01b0ng c\u01a1 h\u1ed9i kinh doanh \u0111ang ph\u00e2n h\u00f3a r\u00f5 h\u01a1n gi\u1eefa c\u00e1c n\u1ec1n&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u1ea3n tin E-com 10\/11: Shopee v\u00e0 TikTok Shop c\u1ea1nh tranh s\u00e1t n\u00fat<\/title>\n<meta name=\"description\" content=\"C\u00f9ng v\u1edbi cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c s\u00e0n, xu h\u01b0\u1edbng \u01b0u ti\u00ean h\u00e0ng ch\u00ednh h\u00e3ng, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3n tin E-com 10\/11: Shopee v\u00e0 TikTok Shop c\u1ea1nh tranh s\u00e1t n\u00fat\" \/>\n<meta property=\"og:description\" content=\"C\u00f9ng v\u1edbi cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c s\u00e0n, xu h\u01b0\u1edbng \u01b0u ti\u00ean h\u00e0ng ch\u00ednh h\u00e3ng, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-09T10:07:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T10:08:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-55.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-10-11-shopee-va-tiktok-shop-canh-tranh-sat-nut-shop-mall-chiem-gan-37-doanh-so\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"B\u1ea3n tin E-com 10\\\/11: Shopee v\u00e0 TikTok Shop c\u1ea1nh tranh s\u00e1t n\u00fat, Shop Mall 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