{"id":1786,"date":"2026-11-04T17:37:57","date_gmt":"2026-11-04T10:37:57","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1786"},"modified":"2026-11-04T17:37:57","modified_gmt":"2026-11-04T10:37:57","slug":"cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/","title":{"rendered":"C\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m th\u00e2u t\u00f3m nhu c\u1ea7u c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea1t 3,4 tri\u1ec7u USD doanh thu tr\u00ean TM\u0110T"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Thay v\u00ec m\u1ea5t 3-4 n\u0103m th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 h\u00e0ng t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 \u201cgi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng\u201d, b\u00ed quy\u1ebft t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1eb1m \u1edf ch\u1ed7: T\u00ecm ra nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng xu\u1ed1ng ti\u1ec1n \u0111\u1ec3 th\u00e2u t\u00f3m to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. H\u00e3y c\u00f9ng Metric ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh c\u1ee7a ch\u1ecb A &#8211; ch\u1ee7 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m trong vi\u1ec7c bi\u1ebfn h\u00e0ng x\u00e1ch tay tr\u00f4i n\u1ed5i th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c quy\u1ec1n \u0111\u1ea1t doanh thu 88 t\u1ef7 \u0111\u1ed3ng tr\u00ean TM\u0110T.<\/span><\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#1_bai_toan_kinh_doanh_tim_thi_truong_da_co_nhu_cau_nhung_chua_duoc_khai_thac_bai_ban\" title=\"1. B\u00e0i to\u00e1n kinh doanh: T\u00ecm th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c b\u00e0i b\u1ea3n\">1. B\u00e0i to\u00e1n kinh doanh: T\u00ecm th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c b\u00e0i b\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#2_tim_ra_san_pham_tiem_nang_tu_du_lieu_nghien_cuu_thi_truong\" title=\"2. T\u00ecm ra s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng t\u1eeb d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">2. T\u00ecm ra s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng t\u1eeb d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#3_chien_luoc_khai_thac_thi_truong_tu_nhu_cau_phan_manh_den_he_thong_phan_phoi_chinh_hang\" title=\"3. Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng: T\u1eeb nhu c\u1ea7u ph\u00e2n m\u1ea3nh \u0111\u1ebfn h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng\">3. Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng: T\u1eeb nhu c\u1ea7u ph\u00e2n m\u1ea3nh \u0111\u1ebfn h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#4_ket_qua_tu_moc_0_vnd_den_thuong_hieu_dat_doanh_thu_88_tynam\" title=\"4. K\u1ebft qu\u1ea3: T\u1eeb m\u1ed1c 0 VN\u0110 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t doanh thu 88 t\u1ef7\/n\u0103m\">4. K\u1ebft qu\u1ea3: T\u1eeb m\u1ed1c 0 VN\u0110 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t doanh thu 88 t\u1ef7\/n\u0103m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#5_ba_bai_hoc_kinh_doanh_tu_chien_luoc_khai_thac_nhu_cau_co_san\" title=\"5. Ba b\u00e0i h\u1ecdc kinh doanh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c nhu c\u1ea7u c\u00f3 s\u1eb5n\">5. Ba b\u00e0i h\u1ecdc kinh doanh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c nhu c\u1ea7u c\u00f3 s\u1eb5n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/cach-mot-thuong-hieu-my-pham-thau-tom-nhu-cau-co-san-de-dat-34-trieu-usd-doanh-thu-tren-tmdt\/#loi_ket\" title=\"L\u1eddi k\u1ebft\">L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_bai_toan_kinh_doanh_tim_thi_truong_da_co_nhu_cau_nhung_chua_duoc_khai_thac_bai_ban\"><\/span><b>1. B\u00e0i to\u00e1n kinh doanh: T\u00ecm th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c b\u00e0i b\u1ea3n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u1ecb A r\u1ea5t r\u00f5 r\u00e0ng: th\u00e2u t\u00f3m nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u00e0 nhu c\u1ea7u \u0111\u00e3 b\u00f9ng n\u1ed5 s\u1eb5n. Thay v\u00ec ph\u00e2n ph\u1ed1i m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; t\u1ea1o nhu c\u1ea7u m\u1edbi, ch\u1ecb h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf (\u0111\u1eb7c bi\u1ec7t l\u00e0 g\u1ed1c M\u1ef9) \u0111\u00e3 c\u00f3 t\u1ec7p ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng \u0111ang b\u1ecb ph\u00e2n ph\u1ed1i tr\u00f4i n\u1ed5i qua \u0111\u01b0\u1eddng \u201cx\u00e1ch tay\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1eb7t ra l\u00fac n\u00e0y l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m sao bi\u1ebft ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang c\u00f3 s\u1ee9c mua th\u1ef1c s\u1ef1 l\u1edbn tr\u00ean s\u00e0n TM\u0110T ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u201cx\u00e1ch tay\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00e0i to\u00e1n c\u1ea7n l\u1eddi gi\u1ea3i kh\u00f4ng ch\u1ec9 l\u00e0 &#8220;b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec&#8221;, m\u00e0 c\u00f2n l\u00e0 <\/span><b>x\u00e1c th\u1ef1c quy m\u00f4 nhu c\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u ch\u00ednh x\u00e1c<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi xu\u1ed1ng ti\u1ec1n \u0111\u1ea7u t\u01b0.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_tim_ra_san_pham_tiem_nang_tu_du_lieu_nghien_cuu_thi_truong\"><\/span><b>2. T\u00ecm ra s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng t\u1eeb d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n tr\u00ean, ch\u1ecb A quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t \u0111\u1ec1 b\u00e0i cho \u0111\u1ed9i ng\u0169 Metric nh\u1eb1m b\u00f3c t\u00e1ch to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng TM\u0110T t\u1ea1i Vi\u1ec7t Nam. M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u00fang 2 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i: <\/span><b>Nhu c\u1ea7u ti\u00eau d\u00f9ng l\u1edbn + \u0110ang b\u1ecb ph\u00e2n m\u1ea3nh (ch\u01b0a c\u00f3 \u0111\u1ea1i di\u1ec7n ch\u00ednh th\u1ee9c).<\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1787\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?resize=740%2C492&#038;ssl=1\" alt=\"\" width=\"740\" height=\"492\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?w=1540&amp;ssl=1 1540w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?resize=1536%2C1021&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-46-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ec9 trong m\u1ed9t tu\u1ea7n ph\u00e2n t\u00edch s\u00e2u d\u1eef li\u1ec7u s\u00e0n, m\u1ed9t &#8220;m\u1ecf v\u00e0ng&#8221; ti\u1ec1m n\u0103ng \u0111\u00e3 l\u1ed9 di\u1ec7n. D\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh s\u1ee9c h\u00fat c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh s\u1ed1 x\u00e1ch tay n\u0103m 2022: \u0110\u1ea1t m\u1ed1c ~<\/span><b>25 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh s\u1ed1 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023: Ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 \u0111\u1ea1t ~<\/span><b>20 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, to\u00e0n b\u1ed9 d\u00f2ng ti\u1ec1n n\u00e0y \u0111ang b\u1ecb chia nh\u1ecf b\u1edfi <\/span><b>g\u1ea7n 200 gian h\u00e0ng x\u00e1ch tay tr\u00f4i n\u1ed5i<\/b><span style=\"font-weight: 400;\">, ho\u00e0n to\u00e0n thi\u1ebfu v\u1eafng m\u1ed9t gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u1ec3 b\u1ea3o ch\u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng. Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng minh s\u1eb5n nhu c\u1ea7u, kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng r\u00fat v\u00ed, vi\u1ec7c c\u00f2n l\u1ea1i ch\u1ec9 l\u00e0 b\u01b0\u1edbc v\u00e0o v\u00e0 thi\u1ebft l\u1eadp l\u1ea1i tr\u1eadt t\u1ef1.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_chien_luoc_khai_thac_thi_truong_tu_nhu_cau_phan_manh_den_he_thong_phan_phoi_chinh_hang\"><\/span><b>3. Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng: T\u1eeb nhu c\u1ea7u ph\u00e2n m\u1ea3nh \u0111\u1ebfn h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, ch\u1ecb A b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c theo hai h\u01b0\u1edbng: thi\u1ebft l\u1eadp quy\u1ec1n ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c v\u00e0 t\u1eadp trung ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1ec1 m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<h4><b>B\u01b0\u1edbc 1: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e0m ph\u00e1n quy\u1ec1n ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Nh\u1edd d\u1eef li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf t\u1eeb c\u00e1c s\u00e0n TM\u0110T, ch\u1ecb A \u0111\u00e3 c\u00f3 th\u1ec3 ch\u1ee9ng minh v\u1edbi nh\u00e3n h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111\u00e1ng k\u1ec3 t\u1ea1i Vi\u1ec7t Nam, t\u1eeb \u0111\u00f3 <\/span><b>\u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngay khi c\u00f3 h\u1ee3p \u0111\u1ed3ng trong tay, ch\u1ecb A l\u1eadp t\u1ee9c s\u1eed d\u1ee5ng quy\u1ec1n l\u1ee3i \u0111\u1ed9c quy\u1ec1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c s\u00e0n TM\u0110T g\u1eedi y\u00eau c\u1ea7u g\u1ee1 b\u1ecf to\u00e0n b\u1ed9 c\u00e1c gian h\u00e0ng x\u00e1ch tay, tr\u00f4i n\u1ed5i vi ph\u1ea1m b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed7i m\u1ed9t shop x\u00e1ch tay vi ph\u1ea1m b\u1ecb \u0111\u00ecnh ch\u1ec9, to\u00e0n b\u1ed9 t\u1ec7p kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 s\u1eb5n nhu c\u1ea7u l\u1eadp t\u1ee9c d\u1ed3n v\u1ec1 gian h\u00e0ng Mall ch\u00ednh h\u00e3ng duy nh\u1ea5t c\u1ee7a ch\u1ecb A. Th\u01b0\u01a1ng hi\u1ec7u th\u00e2u t\u00f3m ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/li>\n<\/ul>\n<h4><b>B\u01b0\u1edbc 2: Chuy\u00ean nghi\u1ec7p h\u00f3a gian h\u00e0ng v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi vi\u1ec7c h\u1ea1n ch\u1ebf th\u1ecb tr\u01b0\u1eddng tr\u00f4i n\u1ed5i, ch\u1ecb A t\u1eadp trung ngu\u1ed3n l\u1ef1c x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng v\u1eadn h\u00e0nh chu\u1ea9n ch\u1ec9nh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp gian h\u00e0ng ch\u00ednh h\u00e3ng (Mall) v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n cao c\u1ea5p, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh uy t\u00edn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadp trung ng\u00e2n s\u00e1ch Marketing v\u00e0o vi\u1ec7c l\u00e0m truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n tr\u00ean c\u00e1c k\u00eanh ch\u00ednh th\u1ed1ng, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u nh\u1eadp kh\u1ea9u ch\u00ednh ng\u1ea1ch thay v\u00ec ph\u1ea3i chia nh\u1ecf ng\u00e2n s\u00e1ch \u0111\u1ea5u gi\u00e1 t\u1eeb kh\u00f3a v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf l\u1ebb.<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1784\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?w=1537&amp;ssl=1 1537w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/0808d36d-4648-463c-9fec-7b351e1e4809-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_ket_qua_tu_moc_0_vnd_den_thuong_hieu_dat_doanh_thu_88_tynam\"><\/span><b>4. K\u1ebft qu\u1ea3: T\u1eeb m\u1ed1c 0 VN\u0110 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t doanh thu 88 t\u1ef7\/n\u0103m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng chu\u1ea9n x\u00e1c ngay t\u1eeb \u0111\u1ea7u, k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cu\u1ed1i n\u0103m 2023:<\/b><span style=\"font-weight: 400;\"> Kh\u1edfi \u0111\u1ea7u t\u1eeb con s\u1ed1 0 tr\u00f2n tr\u0129nh khi m\u1edbi th\u00e0nh l\u1eadp gian h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ebfn h\u1ebft n\u0103m 2025:<\/b><span style=\"font-weight: 400;\"> T\u1ed5ng doanh thu tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u1ea1t <\/span><b>h\u01a1n 88 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu m\u1ed9t gian h\u00e0ng t\u1ea1o ra d\u00f2ng ti\u1ec1n b\u1ec1n v\u1eefng, m\u00e0 c\u00f2n th\u00e0nh c\u00f4ng th\u00e2u t\u00f3m g\u1ea7n 200 \u0111\u1ed1i th\u1ee7 nh\u1ecf l\u1ebb \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb n\u1eafm gi\u1eef ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u00e0y t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_ba_bai_hoc_kinh_doanh_tu_chien_luoc_khai_thac_nhu_cau_co_san\"><\/span><b>5. Ba b\u00e0i h\u1ecdc kinh doanh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c nhu c\u1ea7u c\u00f3 s\u1eb5n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb case study tr\u00ean, Brand v\u00e0 Seller c\u00f3 th\u1ec3 r\u00fat ra ba b\u00e0i h\u1ecdc quan tr\u1ecdng khi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng tr\u00ean TM\u0110T.<\/span><\/p>\n<p><b>T\u00ecm s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 s\u1ee9c mua th\u1ef1c t\u1ebf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i m\u1ecdi c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1ebfn t\u1eeb vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi hay x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi. \u0110\u00f4i khi, c\u01a1 h\u1ed9i n\u1eb1m ngay trong nh\u1eefng nhu c\u1ea7u \u0111\u00e3 t\u1ed3n t\u1ea1i nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. L\u1ed1i \u0111i th\u00f4ng minh v\u00e0 an to\u00e0n h\u01a1n l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u TM\u0110T \u0111\u1ec3 t\u00ecm ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 s\u1eb5n nhu c\u1ea7u, sau \u0111\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n nh\u1ea5t.<\/span><\/p>\n<p><b>T\u00ecm ki\u1ebfm kho\u1ea3ng tr\u1ed1ng ph\u00e2n ph\u1ed1i thay v\u00ec ch\u1ec9 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u1eefu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mua nh\u01b0ng ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c l\u00e0 c\u01a1 h\u1ed9i \u0111\u00e1ng \u0111\u1ec3 nghi\u00ean c\u1ee9u. X\u00e1c \u0111\u1ecbnh \u0111\u00fang nhu c\u1ea7u, t\u00ecm ra kho\u1ea3ng tr\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 qu\u00e1 tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebft ki\u1ec7m h\u00e0ng t\u1ef7 \u0111\u1ed3ng chi ph\u00ed.<\/span><\/p>\n<p><b>D\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u1ee7i ro tr\u01b0\u1edbc khi xu\u1ed1ng ti\u1ec1n \u0111\u1ea7u t\u01b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chi ph\u00ed l\u1edbn nh\u1ea5t khi ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf kh\u00e2u nghi\u00ean c\u1ee9u hay Marketing, m\u00e0 c\u00f2n n\u1eb1m \u1edf r\u1ee7i ro khi \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u TM\u0110T tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh quy m\u00f4 nhu c\u1ea7u, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 \u01b0\u1edbc l\u01b0\u1ee3ng d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c r\u1ee7i ro khi quy\u1ebft \u0111\u1ecbnh gia nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"loi_ket\"><\/span><b>L\u1eddi<\/b> <b>k\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ecdi c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t g\u00f3c nh\u00ecn d\u1eef li\u1ec7u chu\u1ea9n x\u00e1c. D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c xem s\u1ed1 li\u1ec7u qu\u00e1 kh\u1ee9, m\u00e0 ch\u00ednh l\u00e0 &#8220;b\u1ea3n \u0111\u1ed3 kho b\u00e1u&#8221; gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n nh\u1eefng v\u00f9ng nhu c\u1ea7u ti\u1ec1m n\u0103ng \u0111ang b\u1ecb b\u1ecf ng\u1ecf \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u0169ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, h\u00e3y \u0111\u0103ng k\u00fd m\u1ed9t phi\u00ean t\u01b0 v\u1ea5n 1:1 v\u00e0 tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ec3 d\u1eef li\u1ec7u thay b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: &#8220;Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 c\u01a1 h\u1ed9i \u0111\u00e1ng \u0111\u1ec3 xu\u1ed1ng ti\u1ec1n?&#8221;.\u00a0<\/span><\/p>\n<p 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!important;\">Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u TM\u0110T<\/span><\/a><\/p>\n<blockquote><p><b>V\u1ec1 Metric<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Website: www.metric.vn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hotline: 0338 062 221<\/span><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Thay v\u00ec m\u1ea5t 3-4 n\u0103m th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 h\u00e0ng t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 \u201cgi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng\u201d, b\u00ed quy\u1ebft t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c c\u1ee7a&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m th\u00e2u t\u00f3m nhu c\u1ea7u c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea1t 3,4 tri\u1ec7u USD doanh thu<\/title>\n<meta name=\"description\" content=\"C\u00f9ng ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh c\u1ee7a ch\u1ee7 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m trong vi\u1ec7c bi\u1ebfn h\u00e0ng x\u00e1ch tay th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u 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