{"id":1750,"date":"2026-11-02T17:18:51","date_gmt":"2026-11-02T10:18:51","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1750"},"modified":"2026-11-02T17:18:51","modified_gmt":"2026-11-02T10:18:51","slug":"03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu\/","title":{"rendered":"03 b\u01b0\u1edbc b\u00f3c t\u00e1ch to\u00e0n di\u1ec7n m\u1ed9t shop \u0111\u1ed1i th\u1ee7 tr\u00ean s\u00e0n TM\u0110T b\u1eb1ng d\u1eef li\u1ec7u"},"content":{"rendered":"<p>Doanh s\u1ed1 t\u0103ng nh\u01b0ng th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn thu h\u1eb9p n\u1ebfu \u0111\u1ed1i th\u1ee7 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n. V\u1edbi Brand &amp; Seller, vi\u1ec7c ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u n\u1ed9i b\u1ed9 l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n m\u1ed9t l\u0103ng k\u00ednh s\u1eafc b\u00e9n h\u01a1n \u0111\u1ec3 nh\u00ecn th\u1ea5u: \u0111\u1ed1i th\u1ee7 \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u00e2u l\u00e0 c\u00f4ng th\u1ee9c v\u1eadn h\u00e0nh \u0111\u1ee9ng sau m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u0111\u00f3?<\/p>\n<p>B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh 03 b\u01b0\u1edbc \u0111\u1ec3 b\u00f3c t\u00e1ch to\u00e0n di\u1ec7n m\u1ed9t shop \u0111\u1ed1i th\u1ee7 m\u00e0 Metric \u0111ang \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 1.500 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu\/#buoc_1_boc_tach_doanh_so_thi_phan_va_danh_muc_san_pham\" title=\"B\u01b0\u1edbc 1: B\u00f3c t\u00e1ch doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m\">B\u01b0\u1edbc 1: B\u00f3c t\u00e1ch doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu\/#buoc_2_doc_vi_chien_thuat_kinh_doanh_qua_lich_su_gia_va_thong_tin_san_pham\" title=\"B\u01b0\u1edbc 2: \u0110\u1ecdc v\u1ecb chi\u1ebfn thu\u1eadt kinh doanh qua l\u1ecbch s\u1eed gi\u00e1 v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m\">B\u01b0\u1edbc 2: \u0110\u1ecdc v\u1ecb chi\u1ebfn thu\u1eadt kinh doanh qua l\u1ecbch s\u1eed gi\u00e1 v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu\/#buoc_3_danh_gia_hieu_suat_phat_trien_san_pham_moi_cua_doi_thu\" title=\"B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7\">B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/03-buoc-boc-tach-toan-dien-mot-shop-doi-thu-tren-san-tmdt-bang-du-lieu\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"buoc_1_boc_tach_doanh_so_thi_phan_va_danh_muc_san_pham\"><\/span><b>B\u01b0\u1edbc 1: B\u00f3c t\u00e1ch doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Truy c\u1eadp Metric Analytics, ch\u1ecdn \u0111\u00fang ng\u00e0nh h\u00e0ng, kho\u1ea3ng th\u1eddi gian v\u00e0 shop \u0111\u1ed1i th\u1ee7 c\u1ea7n ph\u00e2n t\u00edch. H\u1ec7 th\u1ed1ng s\u1ebd b\u00f3c t\u00e1ch r\u00f5 t\u1ed5ng doanh thu, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng, th\u1ecb ph\u1ea7n c\u00e1c s\u00e0n v\u00e0 c\u00e1c m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a shop \u0111\u1ed1i th\u1ee7. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00e2y \u0111\u1ec3:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i chi\u1ebfu v\u1edbi k\u1ebft qu\u1ea3 v\u1edbi gian h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean: <\/span><b>\u0110\u1ed1i th\u1ee7 \u0111ang d\u1eabn tr\u01b0\u1edbc hay t\u1ee5t l\u1ea1i?<\/b><span style=\"font-weight: 400;\"> Kho\u1ea3ng c\u00e1ch \u0111\u00f3 \u0111ang thu h\u1eb9p hay ng\u00e0y c\u00e0ng l\u1edbn?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u1ec3m tra xem <\/span><b>80% doanh thu c\u1ee7a shop \u0111\u00f3 th\u1ef1c ch\u1ea5t \u0111\u1ebfn t\u1eeb \u0111\u00e2u: <\/b><span style=\"font-weight: 400;\">C\u00f3 ph\u1ea3i h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o 1-2 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c hay doanh thu \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho nhi\u1ec1u s\u1ea3n ph\u1ea9m hot?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng, th\u1ecb ph\u1ea7n v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 <\/span><b>\u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ea1nh tranh &amp; t\u0103ng tr\u01b0\u1edfng s\u00e1t v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf h\u01a1n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1753\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=740%2C379&#038;ssl=1\" alt=\"\" width=\"740\" height=\"379\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?resize=2048%2C1049&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-39-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi &#8220;soi&#8221; s\u00e2u h\u01a1n v\u00e0o danh m\u1ee5c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong Q1\/2026 c\u1ee7a m\u1ed9t shop M\u1ef9 ph\u1ea9m, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y doanh thu c\u1ee7a shop t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c d\u00f2ng combo theo c\u00f4ng d\u1ee5ng ho\u1eb7c combo big size. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c combo v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m dung t\u00edch l\u1edbn \u0111\u1ec3 t\u1ed1i \u01b0u AOV (gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng), thay v\u00ec ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb gi\u00e1 r\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 quy m\u00f4, th\u1ecb ph\u1ea7n, ph\u00e2n kh\u00fac gi\u00e1 ch\u1ee7 l\u1ef1c, c\u0169ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1ng theo d\u00f5i c\u1ee7a \u0111\u1ed1i th\u1ee7. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch c\u00e1ch h\u1ecd v\u1eadn h\u00e0nh gian h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"buoc_2_doc_vi_chien_thuat_kinh_doanh_qua_lich_su_gia_va_thong_tin_san_pham\"><\/span><b>B\u01b0\u1edbc 2: \u0110\u1ecdc v\u1ecb chi\u1ebfn thu\u1eadt kinh doanh qua l\u1ecbch s\u1eed gi\u00e1 v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh s\u1ed1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch \u0111\u1ed1i th\u1ee7 v\u1eadn h\u00e0nh, b\u1ea1n c\u1ea7n \u0111\u1eb7t d\u1eef li\u1ec7u doanh s\u1ed1 b\u00ean c\u1ea1nh l\u1ecbch s\u1eed gi\u00e1 v\u00e0 nh\u1eefng thay \u0111\u1ed5i tr\u00ean trang s\u1ea3n ph\u1ea9m:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed1i chi\u1ebfu l\u1ecbch s\u1eed gi\u00e1 v\u1edbi c\u00e1c k\u1ef3 Mega Sale:<\/b><span style=\"font-weight: 400;\"> Ki\u1ec3m tra xem \u0111\u1ed1i th\u1ee7 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ebf n\u00e0o v\u00e0o c\u00e1c m\u1ed1c \u0111\u1ea7u th\u00e1ng, ng\u00e0y \u0111\u00f4i, gi\u1eefa th\u00e1ng, hay c\u00e1c \u0111\u1ee3t sale l\u01b0\u01a1ng v\u1ec1 ng\u00e0y 25. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 \u0111ang t\u1eadp trung m\u1ea1nh v\u00e0o th\u1eddi gian n\u00e0o, \u0111\u1ec3 l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m sale ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m tra l\u1ecbch s\u1eed l\u01b0\u1ee3t b\u00e1n theo th\u1eddi gian:<\/b><span style=\"font-weight: 400;\"> H\u00e3y \u0111\u1ed1i chi\u1ebfu l\u1ecbch s\u1eed gi\u00e1 v\u1edbi bi\u1ec3u \u0111\u1ed3 l\u01b0\u1ee3t b\u00e1n theo t\u1eebng tu\u1ea7n\/th\u00e1ng \u0111\u1ec3 hi\u1ec3u khi \u0111\u1ed1i th\u1ee7 gi\u1ea3m gi\u00e1, l\u01b0\u1ee3t b\u00e1n c\u00f3 t\u0103ng t\u01b0\u01a1ng \u1ee9ng hay kh\u00f4ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ra s\u1ea3n ph\u1ea9m n\u00e0o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng su\u1ed1t nhi\u1ec1u qu\u00fd, v\u00e0 s\u1ea3n ph\u1ea9m n\u00e0o ch\u1ec9 l\u00e0 hot nh\u1ea5t th\u1eddi nh\u1edd theo trend, m\u00f9a v\u1ee5 ho\u1eb7c x\u00fac ti\u1ebfn ng\u1eafn h\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i th\u00f4ng tin s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c theo d\u00f5i l\u1ecbch s\u1eed thay \u0111\u1ed5i t\u00ean, h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n v\u00e0 m\u00f4 t\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd cho b\u1ea1n bi\u1ebft \u0111\u1ed1i th\u1ee7 \u0111ang chu\u1ea9n b\u1ecb tung chi\u1ebfn d\u1ecbch g\u00ec m\u1edbi, h\u1ecd \u0111\u1ed5i g\u00f3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ra sao. N\u1ebfu th\u00f4ng tin thay \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi \u0111i\u1ec3m v\u1edbi c\u00fa nh\u1ea3y v\u1ecdt v\u1ec1 doanh s\u1ed1, \u0111\u00f3 ch\u00ednh l\u00e0<\/span><b> &#8220;c\u00f4ng th\u1ee9c chi\u1ebfn th\u1eafng&#8221;<\/b><span style=\"font-weight: 400;\"> b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi ngay l\u1eadp t\u1ee9c.\u00a0<\/span><\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1752\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=740%2C357&#038;ssl=1\" alt=\"\" width=\"740\" height=\"357\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=1024%2C494&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=1536%2C740&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?resize=2048%2C987&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-40-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi ki\u1ec3m tra l\u1ecbch s\u1eed gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a shop M\u1ef9 ph\u1ea9m n\u00e0y tr\u00ean Metric, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y bi\u00ean \u0111\u1ed9 gi\u00e1 dao \u0111\u1ed9ng t\u1eeb 275.520 VN\u0110 (gi\u00e1 th\u1ea5p nh\u1ea5t v\u00e0o \u0111\u1ee3t sale s\u00e2u ng\u00e0y 15\/09\/2026) cho \u0111\u1ebfn 598.000 VN\u0110. \u0110\u1ed3ng th\u1eddi, h\u1ecd li\u00ean t\u1ee5c c\u1eadp nh\u1eadt thumbnail n\u1ed5i b\u1eadt nh\u01b0 &#8220;MUA 2 GI\u1ea2M 42%&#8221;. Vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c tu\u1ea7n sale l\u1edbn v\u00e0 t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n gi\u00fap s\u1ea3n ph\u1ea9m n\u00e0y duy tr\u00ec l\u01b0\u1ee3ng b\u00e1n c\u1ef1c k\u1ef3 \u1ed5n \u0111\u1ecbnh (h\u01a1n 310 ngh\u00ecn s\u1ea3n ph\u1ea9m b\u00e1n ra).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong c\u00e1ch \u0111\u1ed1i th\u1ee7 v\u1eadn h\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u1eed nghi\u1ec7m cho shop c\u1ee7a m\u00ecnh thay v\u00ec ch\u1ec9 sao ch\u00e9p m\u00e1y m\u00f3c c\u00e1ch l\u00e0m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"buoc_3_danh_gia_hieu_suat_phat_trien_san_pham_moi_cua_doi_thu\"><\/span><b>B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t shop \u0111\u1ed1i th\u1ee7 m\u1ea1nh kh\u00f4ng ch\u1ec9 duy tr\u00ec t\u1ed1t c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 m\u00e0 c\u00f2n li\u00ean t\u1ee5c cho ra m\u1eaft c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0o \u0111\u01b0a l\u00ean s\u00e0n c\u0169ng mang l\u1ea1i doanh thu t\u1ed1t. T\u1ea1i ph\u1ea7n theo d\u00f5i \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o hai nh\u00f3m d\u1eef li\u1ec7u:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea7n su\u1ea5t ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi:<\/b><span style=\"font-weight: 400;\"> m\u1ed7i th\u00e1ng shop \u0111\u00f3 \u0111\u01b0a l\u00ean s\u00e0n bao nhi\u00eau s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ch\u00fang thu\u1ed9c nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng:<\/b><span style=\"font-weight: 400;\"> l\u1ecdc xem trong s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00ean s\u00e0n, c\u00f3 bao nhi\u00eau s\u1ea3n ph\u1ea9m l\u1ecdt v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng b\u00e1n ch\u1ea1y sau 1-2 th\u00e1ng, v\u00e0 bao nhi\u00eau s\u1ea3n ph\u1ea9m r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i \u00edt l\u01b0\u1ee3t mua.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Khi h\u1ecd th\u1eed nghi\u1ec7m m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o d\u1eef li\u1ec7u doanh s\u1ed1 th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00f3n nh\u1eadn hay kh\u00f4ng, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean &#8220;b\u1eadt \u0111\u00e8n xanh&#8221; R&amp;D cho s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n chi ph\u00ed th\u1eed &#8211; sai.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1751\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=740%2C372&#038;ssl=1\" alt=\"\" width=\"740\" height=\"372\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=1536%2C773&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?resize=2048%2C1030&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/11\/Metric-Anh-blog-41-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quan s\u00e1t b\u1ea3ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a shop M\u1ef9 ph\u1ea9m n\u00e0y, c\u00f3 th\u1ec3 th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c b\u1ed5 sung c\u00e1c m\u00e3 s\u1ea3n ph\u1ea9m d\u1ea1ng combo \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n. Combo Bigsize S\u1eefa r\u1eeda m\u1eb7t v\u00e0 N\u01b0\u1edbc t\u1ea9y trang l\u00ean s\u00e0n v\u00e0o th\u00e1ng 04\/2026 hi\u1ec7n \u0111\u00e3 \u0111\u1ea1t 2,8 ngh\u00ecn l\u01b0\u1ee3t b\u00e1n. Trong khi \u0111\u00f3, m\u1ed9t Combo kh\u00e1c ra m\u1eaft s\u1edbm h\u01a1n v\u00e0o th\u00e1ng 03\/2026 nh\u01b0ng m\u1edbi ghi nh\u1eadn 18 l\u01b0\u1ee3t b\u00e1n cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y cho th\u1ea5y kh\u00f4ng ph\u1ea3i m\u1ecdi t\u1ed5 h\u1ee3p s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 nhau, ngay c\u1ea3 khi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb danh m\u1ee5c s\u1eb5n c\u00f3. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch nh\u1eefng combo c\u00f3 s\u1ee9c b\u00e1n t\u1ed1t: ch\u00fang k\u1ebft h\u1ee3p nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o, thu\u1ed9c ph\u00e2n kh\u00fac gi\u00e1 n\u00e0o v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u g\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng, thay v\u00ec m\u1edf r\u1ed9ng danh m\u1ee5c theo c\u1ea3m t\u00ednh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u m\u1ed9t shop \u0111\u1ed1i th\u1ee7 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 sao ch\u00e9p m\u00e1y m\u00f3c, m\u00e0 l\u00e0 \u0111\u1ec3 t\u00ecm ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd \u0111ang b\u1ecf ng\u1ecf, \u0111\u1ed3ng th\u1eddi th\u1ea5u hi\u1ec3u c\u00f4ng th\u1ee9c v\u1eadn h\u00e0nh \u0111\u1eb1ng sau nh\u1eefng con s\u1ed1 tri\u1ec7u \u0111\u00f4. Khi b\u1ea1n n\u1eafm r\u00f5 t\u1eebng \u0111\u01b0\u1eddng \u0111i n\u01b0\u1edbc b\u01b0\u1edbc c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng, m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, tung s\u1ea3n ph\u1ea9m hay t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u1ee7a gian h\u00e0ng s\u1ebd tr\u1edf n\u00ean s\u1eafc s\u1ea3o v\u00e0 ch\u00ednh x\u00e1c h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ecb th\u1ebf c\u1ee7a gian h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng t\u1eeb d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, h\u00e3y \u0111\u0103ng k\u00fd m\u1ed9t phi\u00ean t\u01b0 v\u1ea5n 1:1 c\u00f9ng chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 h\u01b0\u1edbng ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mt-btn mt-btn--primary\" style=\"display: inline-block; box-sizing: border-box; min-width: 250px; padding: 17px 32px; margin: 0 0 12px 0; border: 1px solid #E85A14; border-radius: 6px; background-color: #e85a14; color: #ffffff !important; font-size: 17px; font-weight: bold; line-height: 18px; text-align: center; text-decoration: none !important; box-shadow: none !important; background-image: none !important;\" href=\"https:\/\/metric.vn\/?t=T%C6%B0+v%E1%BA%A5n+c%C3%A1ch+ph%C3%A2n+t%C3%ADch+%C4%91%E1%BB%91i+th%E1%BB%A7+tr%C3%AAn+TM%C4%90T&amp;st=N%E1%BA%AFm+r%C3%B5+t%C3%ACnh+h%C3%ACnh+c%E1%BB%A7a+%C4%91%E1%BB%91i+th%E1%BB%A7+%C4%91%E1%BB%83+c%E1%BA%A1nh+tranh+hi%E1%BB%87u+qu%E1%BA%A3+h%C6%A1n&amp;b=%C4%90%C4%83ng+k%C3%BD&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=w2t5#trial-form\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff !important; text-decoration: none !important;\">\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n 1:1 mi\u1ec5n ph\u00ed<\/span><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Doanh s\u1ed1 t\u0103ng nh\u01b0ng th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn thu h\u1eb9p n\u1ebfu \u0111\u1ed1i th\u1ee7 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n. V\u1edbi Brand &amp; Seller,&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>03 b\u01b0\u1edbc b\u00f3c t\u00e1ch to\u00e0n di\u1ec7n m\u1ed9t shop \u0111\u1ed1i th\u1ee7 tr\u00ean s\u00e0n TM\u0110T<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh 03 b\u01b0\u1edbc \u0111\u1ec3 b\u00f3c t\u00e1ch to\u00e0n di\u1ec7n m\u1ed9t shop \u0111\u1ed1i th\u1ee7, gi\u00fap b\u1ea1n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch 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