{"id":1735,"date":"2026-10-29T11:03:54","date_gmt":"2026-10-29T04:03:54","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1735"},"modified":"2026-10-29T11:06:20","modified_gmt":"2026-10-29T04:06:20","slug":"khoang-cach-shopee-tiktok-shop-dang-dan-thu-hep","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/khoang-cach-shopee-tiktok-shop-dang-dan-thu-hep\/","title":{"rendered":"B\u1ea3n tin E-com 29\/10: Kho\u1ea3ng c\u00e1ch Shopee – TikTok Shop ch\u1ec9 c\u00f2n 1,7%, \u0111i\u1ec7n gia d\u1ee5ng tr\u00ean s\u00e0n t\u0103ng 51,4%"},"content":{"rendered":"

Cu\u1ed9c \u0111ua gi\u1eefa Shopee v\u00e0 TikTok Shop \u0111ang s\u00edt sao h\u01a1n bao gi\u1edd h\u1ebft, nh\u1eefng ng\u00e0nh h\u00e0ng quen thu\u1ed9c nh\u01b0 \u0111i\u1ec7n gia d\u1ee5ng, m\u1ef9 ph\u1ea9m ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i theo h\u00e0nh vi chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi mua, c\u00f2n c\u00e1c s\u00e0n Trung Qu\u1ed1c \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng s\u1edbm m\u00f9a sale 11.11. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/p>\n\n\n\n\n\n\n\n\n
1. Ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh 100 tri\u1ec7u gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 xem TikTok nh\u01b0ng \u1ee9ng d\u1ee5ng n\u00e0y \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng
\n<\/b><\/span>M\u1ed7i ng\u00e0y ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh t\u1edbi 100 tri\u1ec7u gi\u1edd cho TikTok, v\u1eady v\u00ec sao n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn ch\u01b0a th\u1ec3 d\u1ef1 b\u00e1o l\u1ed9 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c t\u1ea1i Vi\u1ec7t Nam? Theo l\u00e3nh \u0111\u1ea1o TikTok Vi\u1ec7t Nam, v\u1edbi 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u01a1n 5 tri\u1ec7u doanh nghi\u1ec7p, nh\u00e0 s\u00e1ng t\u1ea1o, c\u00f4ng ty \u0111\u00e3 xin chuy\u1ec3n 3 d\u1ecbch v\u1ee5 (th\u00f4ng tin, qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) t\u1eeb xuy\u00ean bi\u00ean gi\u1edbi v\u1ec1 n\u1ed9i \u0111\u1ecba t\u1ea1i TP.HCM v\u1edbi v\u1ed1n h\u01a1n 1 t\u1ef7 USD nh\u01b0ng v\u01b0\u1edbng qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc th\u1ee7 t\u1ee5c. Theo Metric.vn, GMV c\u1ee7a TikTok Shop v\u00e0 Shopee \u0111ang s\u00e1t n\u00fat h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeBiz<\/span><\/i><\/td>\n

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2. Ng\u01b0\u1eddi Vi\u1ec7t chi 8.000 t\u1ef7 \u0111\u1ed3ng mua \u0111i\u1ec7n gia d\u1ee5ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: LG, Sunhouse t\u0103ng t\u1ed1c
\n<\/strong><\/span>N\u1ed3i chi\u00ean, b\u1ebfp t\u1eeb hay m\u00e1y h\u00fat b\u1ee5i, nh\u00f3m h\u00e0ng n\u00e0o \u0111ang k\u00e9o ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 8.000 t\u1ef7 \u0111\u1ed3ng tr\u00ean s\u00e0n? C\u0103n b\u1ebfp l\u00e0 \u0111\u1ecba b\u00e0n tranh kh\u00e1ch ch\u00ednh: thi\u1ebft b\u1ecb nh\u00e0 b\u1ebfp v\u00e0 gia d\u1ee5ng nh\u1ecf chi\u1ebfm h\u01a1n 65% doanh s\u1ed1 ng\u00e0nh, LG t\u0103ng 158% v\u00e0 Sunhouse t\u0103ng 128%, cho th\u1ea5y h\u00e0ng Vi\u1ec7t \u0111ang c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf. Theo Metric, doanh s\u1ed1 \u0111i\u1ec7n gia d\u1ee5ng qu\u00fd III \u0111\u1ea1t 7.967 t\u1ef7 \u0111\u1ed3ng (+51,4%) trong khi s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 2,6%, t\u1ee9c ng\u01b0\u1eddi mua \u0111ang ch\u1ecdn s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao h\u01a1n.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Ng\u01b0\u1eddi Quan s\u00e1t<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
3. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Cu\u1ed9c \u0111ua c\u00e0ng n\u00f3ng khi TikTok Shop g\u00e2y s\u1ee9c \u00e9p l\u1edbn h\u01a1n l\u00ean Shopee
\n<\/strong><\/span>Shopee v\u1eabn d\u1eabn \u0111\u1ea7u, nh\u01b0ng kho\u1ea3ng c\u00e1ch v\u1edbi TikTok Shop \u0111\u00e3 co l\u1ea1i c\u00f2n bao nhi\u00eau? B\u00e0i ph\u00e2n t\u00edch cho th\u1ea5y TikTok Shop t\u0103ng tr\u01b0\u1edfng g\u1ea5p g\u1ea7n 2,9 l\u1ea7n Shopee trong qu\u00fd III; \u0111\u1ed3ng th\u1eddi \u0111\u00e0 t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u1eadm d\u1ea7n v\u1ec1 cu\u1ed1i qu\u00fd v\u00e0 s\u1ed1 shop \u0111ang gi\u1ea3m. Theo Metric.vn, ch\u00eanh l\u1ec7ch th\u1ecb ph\u1ea7n gi\u1eefa hai s\u00e0n gi\u1ea3m t\u1eeb 14,3% (qu\u00fd III\/2025) xu\u1ed1ng 1,7% (qu\u00fd III\/2026), c\u00f2n doanh s\u1ed1 4 s\u00e0n 9 th\u00e1ng \u0111\u1ea7u n\u0103m \u0111\u1ea1t 441.970 t\u1ef7 \u0111\u1ed3ng (+44,47%).<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo M\u1ed9t Th\u1ebf Gi\u1edbi<\/span><\/i><\/td>\n

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4. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c t\u0103ng \u0111\u1ea7u t\u01b0, kh\u1edfi \u0111\u1ed9ng s\u1edbm cu\u1ed9c \u0111ua ng\u00e0y sale 11.11
\n<\/strong><\/span>Ch\u01b0a \u0111\u1ebfn th\u00e1ng 11, cu\u1ed9c \u0111ua 11.11 c\u1ee7a c\u00e1c s\u00e0n Trung Qu\u1ed1c \u0111\u00e3 n\u00f3ng l\u00ean, v\u1eady AI s\u1ebd thay \u0111\u1ed5i c\u00e1ch mua s\u1eafm ra sao? JD.com m\u1edf b\u00e1n t\u1eeb 12\/10, Tmall t\u1eeb 20\/10; Alibaba huy \u0111\u1ed9ng m\u1ed9t tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u01a1n 70 tri\u1ec7u s\u1ea3n ph\u1ea9m, \u0111\u01b0a tr\u1ee3 l\u00fd mua s\u1eafm AI v\u00e0o c\u1ea3 qu\u00e1 tr\u00ecnh mua v\u00e0 v\u1eadn h\u00e0nh gian h\u00e0ng, trong khi Taobao chi h\u01a1n 100 tri\u1ec7u nh\u00e2n d\u00e2n t\u1ec7 t\u1ea1i Singapore. T\u1ea1i Vi\u1ec7t Nam, Tmall k\u1ebft n\u1ed1i v\u1edbi Lazada m\u1edf th\u00eam k\u00eanh b\u00e1n h\u00e0ng Trung Qu\u1ed1c; theo d\u1eef li\u1ec7u Metric, doanh s\u1ed1 ng\u00e0y 11\/11 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y th\u01b0\u1eddng cao h\u01a1n Black Friday kho\u1ea3ng 15-20%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Th\u01b0\u01a1ng gia<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
5. T\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t v\u00e0 ph\u00e2n c\u1ea5p qu\u1ea3n l\u00fd m\u1ef9 ph\u1ea9m<\/b>
\n<\/strong><\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m s\u1eafp \u0111\u1ed5i lu\u1eadt ch\u01a1i: ai s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m khi s\u1ea3n ph\u1ea9m l\u00ean k\u1ec7? B\u1ed9 Y t\u1ebf \u0111ang ho\u00e0n thi\u1ec7n d\u1ef1 th\u1ea3o s\u1eeda \u0111\u1ed5i Th\u00f4ng t\u01b0 06\/2011 v\u1ec1 qu\u1ea3n l\u00fd m\u1ef9 ph\u1ea9m, si\u1ebft tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n c\u1ea5p cho c\u01a1 quan y t\u1ebf c\u1ea5p t\u1ec9nh t\u1eeb 1\/1\/2028 (c\u1ea5p s\u1ed1 ti\u1ebfp nh\u1eadn phi\u1ebfu c\u00f4ng b\u1ed1 m\u1ef9 ph\u1ea9m nh\u1eadp kh\u1ea9u) v\u00e0 1\/1\/2029 (\u0111\u00e1nh gi\u00e1 CGMP-ASEAN). Theo Metric, n\u0103m 2025 ng\u01b0\u1eddi Vi\u1ec7t chi kho\u1ea3ng 74.400 t\u1ef7 \u0111\u1ed3ng mua m\u1ef9 ph\u1ea9m tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada, t\u0103ng g\u1ea7n 30%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo B\u00e1o Ph\u1ee5 n\u1eef Vi\u1ec7t Nam<\/span><\/i><\/td>\n

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Nh\u00ecn chung, tu\u1ea7n n\u00e0y cho th\u1ea5y cu\u1ed9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang di\u1ec5n ra \u1edf nhi\u1ec1u t\u1ea7ng. \u1ede c\u1ea5p s\u00e0n, TikTok Shop g\u1ea7n nh\u01b0 \u0111\u00e3 san b\u1eb1ng kho\u1ea3ng c\u00e1ch v\u1edbi Shopee v\u1ec1 th\u1ecb ph\u1ea7n doanh s\u1ed1 (c\u00f2n 1,7%), nh\u01b0ng v\u1eabn ph\u1ea3i gi\u1ea3i b\u00e0i to\u00e1n gi\u1ea5y ph\u00e9p \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c t\u1ea1i Vi\u1ec7t Nam; c\u00f2n c\u00e1c s\u00e0n Trung Qu\u1ed1c ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 AI v\u00e0 m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n

\u1ede c\u1ea5p ng\u00e0nh h\u00e0ng, ng\u01b0\u1eddi mua chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao (\u0111i\u1ec7n gia d\u1ee5ng t\u0103ng 51,4% doanh s\u1ed1 nh\u01b0ng ch\u1ec9 t\u0103ng 2,6% s\u1ea3n l\u01b0\u1ee3ng), trong khi ng\u00e0nh m\u1ef9 ph\u1ea9m, v\u1ed1n c\u00f3 quy m\u00f4 h\u00e0ng ch\u1ee5c ngh\u00ecn t\u1ef7 \u0111\u1ed3ng tr\u00ean s\u00e0n, \u0111\u1ee9ng tr\u01b0\u1edbc y\u00eau c\u1ea7u qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a \u0111\u01a1n v\u1ecb \u0111\u01b0a h\u00e0ng ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n