{"id":1726,"date":"2026-10-28T10:37:33","date_gmt":"2026-10-28T03:37:33","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1726"},"modified":"2026-10-28T10:37:33","modified_gmt":"2026-10-28T03:37:33","slug":"metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/","title":{"rendered":"Metric: B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Qu\u00fd III\/2026 &#038; D\u1ef1 b\u00e1o Qu\u00fd IV\/2026"},"content":{"rendered":"<p>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) qu\u00fd III v\u00e0 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 do N\u1ec1n t\u1ea3ng T\u1ed5ng h\u1ee3p v\u00e0 Khai th\u00e1c d\u1eef li\u1ec7u Metric.vn c\u00f4ng b\u1ed1 ti\u1ebfp t\u1ee5c ghi nh\u1eadn \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam. \u0110\u1eb1ng sau quy m\u00f4 ngh\u00ecn t\u1ef7 l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n mang t\u00ednh c\u1ea5u tr\u00fac: D\u00f2ng ti\u1ec1n co c\u1ee5m m\u1ea1nh m\u1ebd v\u00e0o tay c\u00e1c nh\u00e0 b\u00e1n chuy\u00ean nghi\u1ec7p, c\u01a1 c\u1ea5u gi\u00e1 d\u1ecbch chuy\u1ec3n l\u00ean ph\u00e2n kh\u00fac cao c\u1ea5p, v\u00e0 cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn ng\u00e0y c\u00e0ng \u0111i v\u00e0o th\u1ebf c\u00e2n b\u1eb1ng s\u00f2ng ph\u1eb3ng.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/#quy_mo_thi_truong_9_thang_dau_nam_va_quy_iii2026_suc_bat_tu_%e2%80%9cchat_luong%e2%80%9d_va_su_troi_day_cua_nha_ban_noi_dia\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 9 th\u00e1ng \u0111\u1ea7u n\u0103m v\u00e0 qu\u00fd III\/2026: S\u1ee9c b\u1eadt t\u1eeb &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nh\u00e0 b\u00e1n n\u1ed9i \u0111\u1ecba\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 9 th\u00e1ng \u0111\u1ea7u n\u0103m v\u00e0 qu\u00fd III\/2026: S\u1ee9c b\u1eadt t\u1eeb &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nh\u00e0 b\u00e1n n\u1ed9i \u0111\u1ecba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/#nganh_hang_cham_soc_thu_cung_su_tap_trung_vao_hai_tru_cot_chu_luc\" title=\"Ng\u00e0nh h\u00e0ng Ch\u0103m s\u00f3c th\u00fa c\u01b0ng: S\u1ef1 t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t ch\u1ee7 l\u1ef1c\">Ng\u00e0nh h\u00e0ng Ch\u0103m s\u00f3c th\u00fa c\u01b0ng: S\u1ef1 t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t ch\u1ee7 l\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/#nganh_hang_dien_gia_dung_tang_truong_bung_no_va_su_phan_bo_gia_rong_khap\" title=\"Ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 v\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 gi\u00e1 r\u1ed9ng kh\u1eafp\">Ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 v\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 gi\u00e1 r\u1ed9ng kh\u1eafp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/#du_bao_quy_iv2026_chien_luoc_%e2%80%9cdiem_roi%e2%80%9d_cho_cac_chien_dich_mua_sam_cuoi_nam\" title=\"D\u1ef1 b\u00e1o Qu\u00fd IV\/2026: Chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0111i\u1ec3m r\u01a1i&#8221; cho c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm cu\u1ed1i n\u0103m\">D\u1ef1 b\u00e1o Qu\u00fd IV\/2026: Chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0111i\u1ec3m r\u01a1i&#8221; cho c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm cu\u1ed1i n\u0103m<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_9_thang_dau_nam_va_quy_iii2026_suc_bat_tu_%e2%80%9cchat_luong%e2%80%9d_va_su_troi_day_cua_nha_ban_noi_dia\"><\/span><strong>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 9 th\u00e1ng \u0111\u1ea7u n\u0103m v\u00e0 qu\u00fd III\/2026: S\u1ee9c b\u1eadt t\u1eeb &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nh\u00e0 b\u00e1n n\u1ed9i \u0111\u1ecba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 tr\u00ean 4 n\u1ec1n t\u1ea3ng Shopee, Lazada, Tiki v\u00e0 TikTok Shop ghi nh\u1eadn t\u1ed5ng doanh s\u1ed1 ch\u1ea1m m\u1ed1c <strong>442 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng tr\u01b0\u1edfng <strong>44,47%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 2025. T\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t <strong>3.275,8 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> (t\u0103ng 12,46%), \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u1edfi <strong>661,2 ngh\u00ecn shop<\/strong> c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng (t\u0103ng 16,74%). M\u1ee9c ch\u00eanh l\u1ec7ch l\u1edbn gi\u1eefa t\u1ed1c \u0111\u1ed9 t\u0103ng doanh s\u1ed1 (44,47%) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng (12,46%) ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng r\u00f5 n\u00e9t: Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 qua giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng nh\u1edd h\u00e0ng gi\u00e1 r\u1ebb, ch\u00ednh th\u1ee9c chuy\u1ec3n sang chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng v\u1ec1 ch\u1ea5t khi gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean t\u1eebng \u0111\u01a1n h\u00e0ng ng\u00e0y c\u00e0ng n\u00e2ng cao.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1733\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=740%2C376&#038;ssl=1\" alt=\"doanh-so-va-san-luong-thi-truong-thuong-mai-dien-tu-9-thang-dau-nam-2026\" width=\"740\" height=\"376\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?w=2133&amp;ssl=1 2133w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=1024%2C520&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=768%2C390&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=1536%2C781&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?resize=2048%2C1041&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-5.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Ri\u00eang trong qu\u00fd III\/2026, quy m\u00f4 to\u00e0n th\u1ecb tr\u01b0\u1eddng thi\u1ebft l\u1eadp m\u1ed1c <strong>150,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> (t\u0103ng 45,16% so v\u1edbi c\u00f9ng k\u1ef3 2025) v\u1edbi <strong>1.089,1 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> b\u00e1n ra. D\u00f9 s\u1ed1 l\u01b0\u1ee3ng shop ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m nh\u1eb9 2,47% xu\u1ed1ng c\u00f2n <strong>470,3 ngh\u00ecn shop<\/strong>, doanh thu l\u1ea1i b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd, ch\u1ee9ng minh qu\u00e1 tr\u00ecnh thanh l\u1ecdc c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb k\u00e9m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n. \u0110i\u1ec3m nh\u1ea5n l\u1edbn nh\u1ea5t trong qu\u00fd III ch\u00ednh l\u00e0 vi\u1ec7c <strong>Shopee v\u00e0 TikTok Shop \u0111\u1ea1t th\u1ebf c\u00e2n b\u1eb1ng v\u1ec1 quy m\u00f4 th\u1ecb ph\u1ea7n<\/strong>, khi ch\u00eanh l\u1ec7ch thu h\u1eb9p t\u1eeb g\u1ea7n 15 \u0111i\u1ec3m % \u1edf c\u00f9ng k\u1ef3 2025 xu\u1ed1ng ch\u1ec9 c\u00f2n h\u01a1n 1 \u0111i\u1ec3m %. TikTok Shop chi\u1ebfm \u01b0u th\u1ebf \u1edf ng\u00e0nh Th\u1eddi trang nam v\u00e0 Th\u1eddi trang n\u1eef, trong khi Shopee d\u1eabn \u0111\u1ea7u \u1edf \u0110i\u1ec7n tho\u1ea1i &amp; M\u00e1y t\u00ednh b\u1ea3ng, \u0110i\u1ec7n gia d\u1ee5ng v\u00e0 Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng. Hai s\u00e0n c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c nh\u00f3m L\u00e0m \u0111\u1eb9p, B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m, Th\u1ec3 thao &amp; Du l\u1ecbch v\u00e0 S\u1ee9c kh\u1ecfe.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1731\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=740%2C349&#038;ssl=1\" alt=\"chenh-lech-thi-phan-giua-shopee-va-tiktok-shop\" width=\"740\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?w=2133&amp;ssl=1 2133w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=1024%2C482&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=768%2C362&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=1536%2C724&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?resize=2048%2C965&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, hi\u1ec7u \u1ee9ng Pareto th\u1ec3 hi\u1ec7n r\u00f5 h\u01a1n bao gi\u1edd h\u1ebft khi nh\u00f3m <strong>Shop Mall<\/strong> ch\u1ec9 chi\u1ebfm <strong>3,54%<\/strong> s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng nh\u01b0ng mang v\u1ec1 t\u1edbi <strong>36,8% t\u1ed5ng doanh s\u1ed1<\/strong> tr\u00ean Shopee v\u00e0 TikTok Shop, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean tuy\u1ec7t \u0111\u1ed1i cho c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 tr\u1ecb cao. \u0110\u1ed3ng th\u1eddi, <strong>Nh\u00e0 b\u00e1n &amp; Kho h\u00e0ng trong n\u01b0\u1edbc<\/strong> \u0111\u00e3 l\u00e0m ch\u1ee7 ho\u00e0n to\u00e0n s\u00e2n nh\u00e0 khi chi\u1ebfm t\u1edbi <strong>95,6% doanh s\u1ed1 tr\u00ean Shopee<\/strong> (t\u0103ng t\u1eeb 92,4% \u1edf c\u00f9ng k\u1ef3 2025), \u0111\u1ea1t 69,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, kh\u1ed1i nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i gi\u1ea3m 27,1% xu\u1ed1ng 3,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, thu h\u1eb9p t\u1ef7 tr\u1ecdng t\u1eeb 7,6% xu\u1ed1ng c\u00f2n 4,4%.<\/p>\n<p>S\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u ph\u00e2n kh\u00fac gi\u00e1 c\u0169ng mang l\u1ea1i nh\u1eefng t\u00edn hi\u1ec7u r\u1ea5t t\u00edch c\u1ef1c. T\u1ef7 tr\u1ecdng doanh s\u1ed1 c\u1ee7a nh\u00f3m d\u01b0\u1edbi 200.000 \u0111\u1ed3ng gi\u1ea3m t\u1eeb 50,1% xu\u1ed1ng 42,2%, trong khi c\u1ea3 5 ph\u00e2n kh\u00fac t\u1eeb 200.000 \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u1ec1u t\u0103ng. Ph\u00e2n kh\u00fac tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng m\u1ea1nh nh\u1ea5t t\u1eeb 14,5% l\u00ean <strong>19,0%<\/strong>, cho th\u1ea5y xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c m\u00f3n h\u00e0ng cao c\u1ea5p. S\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a ph\u00e2n kh\u00fac tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho l\u00e0n s\u00f3ng &#8220;Cao c\u1ea5p h\u00f3a&#8221; (Premiumization) \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f2n coi TM\u0110T l\u00e0 &#8220;ch\u1ee3 x\u1ea3 h\u00e0ng gi\u00e1 r\u1ebb&#8221; hay n\u01a1i ch\u1ec9 ch\u1ed1t \u0111\u01a1n nh\u1eefng m\u00f3n h\u00e0ng ng\u1eabu h\u1ee9ng, gi\u00e1 tr\u1ecb th\u1ea5p. T\u00e2m l\u00fd e ng\u1ea1i khi chi ti\u1ec1n l\u1edbn qua m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i \u0111\u00e3 d\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i t\u1ecfa nh\u1edd s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng minh b\u1ea1ch. B\u01b0\u1edbc ngo\u1eb7t n\u00e0y ph\u00e1t \u0111i m\u1ed9t t\u00edn hi\u1ec7u quan tr\u1ecdng cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: Cu\u1ed9c \u0111ua h\u1ea1 gi\u00e1 b\u1eb1ng m\u1ecdi gi\u00e1 \u1edf ph\u00e2n kh\u00fac d\u01b0\u1edbi 200.000 \u0111\u1ed3ng \u0111ang d\u1ea7n m\u1ea5t \u0111i l\u1ee3i th\u1ebf khi quy m\u00f4 ph\u00e2n kh\u00fac n\u00e0y b\u1ecb thu h\u1eb9p. Thay v\u00ec cu\u1ed1n v\u00e0o chi\u1ebfn tranh gi\u00e1 r\u1ebb (Price War), c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c (Perceived Value) c\u1ee7a s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n cho t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (Brand Equity), chu\u1ea9n h\u00f3a tr\u1ea3i nghi\u1ec7m nh\u1eadn h\u00e0ng v\u00e0 n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edf gi\u1ecf h\u00e0ng \u1edf c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n trong giai \u0111o\u1ea1n t\u1edbi.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1730\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=740%2C374&#038;ssl=1\" alt=\"thi-phan-doanh-so-thuong-mai-dien-tu-quy-III-2026-theo-phan-khuc-gia\" width=\"740\" height=\"374\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?w=2133&amp;ssl=1 2133w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=1024%2C518&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=768%2C388&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=1536%2C776&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?resize=2048%2C1035&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-2.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>B\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u x\u01b0\u1edbng t\u00ean Apple d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 1.923 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 (d\u00f9 Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t trong Top 10 t\u0103ng tr\u01b0\u1edfng \u00e2m), trong khi Samsung (+98,70%) v\u00e0 Vinamilk (+225,86%) b\u1ee9t ph\u00e1 ngo\u1ea1n m\u1ee5c, thu h\u1eb9p \u0111\u00e1ng k\u1ec3 kho\u1ea3ng c\u00e1ch v\u1edbi v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"nganh_hang_cham_soc_thu_cung_su_tap_trung_vao_hai_tru_cot_chu_luc\"><\/span><strong>Ng\u00e0nh h\u00e0ng Ch\u0103m s\u00f3c th\u00fa c\u01b0ng: S\u1ef1 t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t ch\u1ee7 l\u1ef1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong qu\u00fd III\/2026, ng\u00e0nh Ch\u0103m s\u00f3c th\u00fa c\u01b0ng \u0111\u1ea1t doanh s\u1ed1 <strong>1.921,5 t\u1ef7 \u0111\u1ed3ng<\/strong> (t\u0103ng 38,2% so v\u1edbi c\u00f9ng k\u1ef3 2025), d\u00f9 s\u1ea3n l\u01b0\u1ee3ng gi\u1ea3m 6,9% xu\u1ed1ng 22,9 tri\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 s\u1ed1 l\u01b0\u1ee3ng shop gi\u1ea3m 9% (c\u00f2n 20,7 ngh\u00ecn shop). S\u1ef1 c\u00f4 \u0111\u1eb7c n\u00e0y cho th\u1ea5y ng\u00e0nh h\u00e0ng \u0111ang chuy\u1ec3n d\u1ecbch sang nh\u00f3m nh\u00e0 b\u00e1n chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01a1n gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n<p>D\u00f2ng ti\u1ec1n c\u1ee7a ng\u00e0nh t\u1eadp trung \u0111\u1eadm \u0111\u1eb7c v\u00e0o hai nh\u00f3m s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c l\u00e0 <strong>Th\u1ee9c \u0103n<\/strong> (795,0 t\u1ef7 \u0111\u1ed3ng) v\u00e0 <strong>Ph\u1ee5 ki\u1ec7n<\/strong> (481,1 t\u1ef7 \u0111\u1ed3ng), \u0111\u00f3ng g\u00f3p kho\u1ea3ng 2\/3 t\u1ed5ng doanh s\u1ed1 to\u00e0n ng\u00e0nh, ph\u1ea3n \u00e1nh \u0111\u00fang \u0111\u1eb7c t\u00ednh ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu v\u00e0 mua s\u1eafm l\u1eb7p l\u1ea1i \u0111\u1ecbnh k\u1ef3 c\u1ee7a ng\u01b0\u1eddi nu\u00f4i th\u00fa c\u01b0ng. C\u00e1c nh\u00f3m ch\u0103m s\u00f3c chuy\u00ean bi\u1ec7t nh\u01b0 Ch\u0103m s\u00f3c th\u00fa c\u01b0ng kh\u00e1c (231,3 t\u1ef7), V\u1ec7 sinh (183,5 t\u1ef7), Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (121,8 t\u1ef7) v\u00e0 L\u00e0m \u0111\u1eb9p (99,8 t\u1ef7) c\u00f3 quy m\u00f4 th\u1ea5p h\u01a1n. V\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb, ph\u00e2n kh\u00fac d\u01b0\u1edbi 200.000 \u0111\u1ed3ng chi\u1ebfm 58,2% t\u1ed5ng doanh s\u1ed1.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1729\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=740%2C339&#038;ssl=1\" alt=\"\" width=\"740\" height=\"339\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?w=2133&amp;ssl=1 2133w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=300%2C137&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=1024%2C469&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=768%2C352&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=1536%2C704&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?resize=2048%2C938&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-3.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Kh\u00e1ch h\u00e0ng coi c\u00e1c m\u1eb7t h\u00e0ng th\u00fa c\u01b0ng l\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng (Repeat Purchase). Thay v\u00ec mua t\u00edch tr\u1eef l\u01b0\u1ee3ng l\u1edbn trong m\u1ed9t l\u1ea7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chia nh\u1ecf \u0111\u01a1n h\u00e0ng, \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 thanh to\u00e1n nhanh ch\u00f3ng tr\u00ean s\u00e0n. M\u1ee9c gi\u00e1 d\u01b0\u1edbi 200.000 \u0111\u1ed3ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t &#8220;ng\u01b0\u1ee1ng an to\u00e0n&#8221; gi\u00fap c\u00e1c ch\u1ee7 nu\u00f4i d\u1ec5 d\u00e0ng ch\u1ed1t \u0111\u01a1n \u0111\u1ecbnh k\u1ef3 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1eafn \u0111o qu\u00e1 nhi\u1ec1u v\u1ec1 t\u00e0i ch\u00ednh. B\u1ee9c tranh n\u00e0y m\u1edf ra b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u: Th\u1ee9c \u0103n v\u00e0 Ph\u1ee5 ki\u1ec7n gi\u00e1 b\u00ecnh d\u00e2n l\u00e0 &#8220;ph\u1ec5u&#8221; k\u00e9o l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 duy tr\u00ec d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh (Cash Cow).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"nganh_hang_dien_gia_dung_tang_truong_bung_no_va_su_phan_bo_gia_rong_khap\"><\/span><strong>Ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 v\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 gi\u00e1 r\u1ed9ng kh\u1eafp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110i\u1ec7n gia d\u1ee5ng n\u1eb1m trong nh\u00f3m 5 ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t qu\u00fd III\/2026 v\u1edbi doanh s\u1ed1 b\u00f9ng n\u1ed5 \u0111\u1ea1t <strong>7.966,7 t\u1ef7 \u0111\u1ed3ng<\/strong> (t\u0103ng <strong>51,4%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 22,8 tri\u1ec7u s\u1ea3n ph\u1ea9m (t\u0103ng 2,6%). Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng shop l\u1ea1i gi\u1ea3m 13,9% xu\u1ed1ng c\u00f2n 47,5 ngh\u00ecn shop.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1728\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=740%2C382&#038;ssl=1\" alt=\"\" width=\"740\" height=\"382\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?w=2133&amp;ssl=1 2133w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/19n0pp6z2HfCtjE6zf2arf558Oxr0r1VZ.pdf-4.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>\u0110\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp v\u00e0 thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng nh\u1ecf \u0111\u00f3ng vai tr\u00f2 &#8220;\u00e1t ch\u1ee7 b\u00e0i&#8221; khi \u0111\u00f3ng g\u00f3p t\u1edbi <strong>65,2% doanh s\u1ed1 ng\u00e0nh<\/strong>. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ea1ch \u0111i\u1ec7n v\u00e0 ph\u1ee5 t\u00f9ng c\u00f3 l\u01b0\u1ee3ng b\u00e1n cao nh\u01b0ng \u0111\u00f3ng g\u00f3p doanh s\u1ed1 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3. V\u1ec1 c\u01a1 c\u1ea5u gi\u00e1, kho\u1ea3ng gi\u00e1 d\u01b0\u1edbi 500 ngh\u00ecn \u0111\u1ed3ng v\u00e0 1 \u2013 3,5 tri\u1ec7u \u0111\u1ed3ng \u0111\u00f3ng g\u00f3p l\u1ea7n l\u01b0\u1ee3t 25,6% v\u00e0 26,4% doanh s\u1ed1. T\u00ednh chung, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1eeb 1 tri\u1ec7u \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u00f3ng g\u00f3p t\u1edbi 57,7% doanh s\u1ed1, d\u00f9 gi\u00e1 tr\u1ecb b\u00ecnh qu\u00e2n to\u00e0n ng\u00e0nh ch\u1ec9 \u1edf m\u1ee9c kho\u1ea3ng 350 ngh\u00ecn \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m. Vi\u1ec7c kh\u00f4ng c\u00f3 kho\u1ea3ng gi\u00e1 n\u00e0o chi\u1ebfm qu\u00e1 27% cho th\u1ea5y s\u1ee9c mua ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng ph\u00e2n b\u1ed5 r\u1ed9ng kh\u1eafp t\u1eeb ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng \u0111\u1ebfn cao c\u1ea5p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_bao_quy_iv2026_chien_luoc_%e2%80%9cdiem_roi%e2%80%9d_cho_cac_chien_dich_mua_sam_cuoi_nam\"><\/span><strong>D\u1ef1 b\u00e1o Qu\u00fd IV\/2026: Chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0111i\u1ec3m r\u01a1i&#8221; cho c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm cu\u1ed1i n\u0103m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo d\u1ef1 b\u00e1o t\u1eeb Metric.vn, doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a 4 s\u00e0n TM\u0110T trong Qu\u00fd IV\/2026 \u01b0\u1edbc \u0111\u1ea1t <strong>165,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> v\u1edbi <strong>1.102,3 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 10,05% v\u00e0 1,22% so v\u1edbi qu\u00fd III\/2026. Th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd nh\u1edd s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c chu\u1ed7i s\u1ef1 ki\u1ec7n k\u00edch c\u1ea7u l\u1edbn nh\u1ea5t trong n\u0103m.<\/p>\n<p>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng qu\u00fd cu\u1ed1i n\u0103m s\u1ebd g\u1eafn li\u1ec1n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ng\u00e0y \u0111\u00f4i nh\u01b0 &#8220;11.11&#8221;, &#8220;12.12&#8221;, c\u00f9ng d\u1ecbp Gi\u00e1ng sinh v\u00e0 th\u1eddi \u0111i\u1ec3m chu\u1ea9n b\u1ecb cho n\u0103m m\u1edbi, h\u1ed7 tr\u1ee3 l\u1edbn cho nhu c\u1ea7u mua s\u1eafm \u1edf c\u00e1c nh\u00f3m L\u00e0m \u0111\u1eb9p, Th\u1eddi trang, \u0110i\u1ec7n t\u1eed, Gia d\u1ee5ng v\u00e0 Qu\u00e0 t\u1eb7ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng qua video ng\u1eafn, livestream v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i linh ho\u1ea1t theo th\u1eddi \u0111i\u1ec3m ti\u1ebfp t\u1ee5c l\u00e0 c\u00f4ng c\u1ee5 then ch\u1ed1t gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n tr\u01b0\u1edbc khi kh\u00e9p l\u1ea1i n\u0103m 2026.<\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) qu\u00fd III v\u00e0 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 do N\u1ec1n t\u1ea3ng T\u1ed5ng h\u1ee3p v\u00e0 Khai th\u00e1c d\u1eef&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Qu\u00fd III\/2026<\/title>\n<meta name=\"description\" content=\"B\u00e1o c\u00e1o TM\u0110T Vi\u1ec7t Nam 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 ghi nh\u1eadn t\u1ed5ng doanh s\u1ed1 ch\u1ea1m m\u1ed1c 442 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 44,47% so v\u1edbi c\u00f9ng k\u1ef3 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Qu\u00fd III\/2026\" \/>\n<meta property=\"og:description\" content=\"B\u00e1o c\u00e1o TM\u0110T Vi\u1ec7t Nam 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 ghi nh\u1eadn t\u1ed5ng doanh s\u1ed1 ch\u1ea1m m\u1ed1c 442 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 44,47% so v\u1edbi c\u00f9ng k\u1ef3 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T03:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-32-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/metric-bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-quy-iii-2026-du-bao-quy-iv-2026\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"Metric: B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Qu\u00fd III\\\/2026 &#038; 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