{"id":1714,"date":"2026-10-26T20:15:31","date_gmt":"2026-10-26T13:15:31","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1714"},"modified":"2026-10-26T20:23:07","modified_gmt":"2026-10-26T13:23:07","slug":"ban-tin-e-com-26-10-het-thoi-dua-nhau-mua-hang-online-cuoc-chien-ty-usd-sau-cu-click-cua-khach-hang-viet","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-26-10-het-thoi-dua-nhau-mua-hang-online-cuoc-chien-ty-usd-sau-cu-click-cua-khach-hang-viet\/","title":{"rendered":"B\u1ea3n tin E-com 26\/10: H\u1ebft th\u1eddi \u0111ua nhau mua h\u00e0ng online? Cu\u1ed9c chi\u1ebfn t\u1ef7 USD sau c\u00fa click c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng: lu\u1eadt m\u1edbi si\u1ebft tr\u00e1ch nhi\u1ec7m v\u1edbi livestream v\u00e0 n\u1ec1n t\u1ea3ng, doanh s\u1ed1 t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 s\u00e0n v\u00e0 nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng, trong khi ng\u01b0\u1eddi mua chi nhi\u1ec1u h\u01a1n cho m\u1ed7i s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0ng Vi\u1ec7t nh\u00ecn ra th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/p>\n\n\n\n\n\n\n\n\n
1. Minh b\u1ea1ch tr\u00e1ch nhi\u1ec7m tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn<\/b><\/span><\/p>\n

Khi ng\u01b0\u1eddi mua t\u1eadp trung tr\u00ean v\u00e0i n\u1ec1n t\u1ea3ng, ng\u01b0\u1eddi b\u00e1n c\u00f2n bao nhi\u00eau quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng? Theo s\u1ed1 li\u1ec7u t\u1eeb Metric, n\u1eeda \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng (+44,1%), s\u1ea3n l\u01b0\u1ee3ng t\u0103ng 13,7%; Shopee v\u00e0 TikTok Shop chi\u1ebfm kho\u1ea3ng 97% doanh s\u1ed1 trong khi s\u1ed1 gian h\u00e0ng c\u00f3 doanh thu gi\u1ea3m g\u1ea7n 27%. M\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7c s\u1ea3n cho bi\u1ebft doanh thu TikTok Shop th\u00e1ng tr\u01b0\u1edbc \u0111\u1ea1t h\u01a1n 338 tri\u1ec7u \u0111\u1ed3ng nh\u01b0ng th\u1ef1c nh\u1eadn ch\u1ec9 kho\u1ea3ng 181 tri\u1ec7u \u0111\u1ed3ng, sau khi tr\u1eeb h\u01a1n 46% gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i v\u00e0 ph\u00ed d\u1ecbch v\u1ee5.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo B\u00e1o S\u00e0i G\u00f2n Gi\u1ea3i Ph\u00f3ng<\/span><\/i><\/td>\n

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2. Sau th\u1eddi livestream ch\u1ed1t \u0111\u01a1n b\u1eb1ng ni\u1ec1m tin<\/strong><\/span><\/p>\n

Khi Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 1\/7\/2026, livestream b\u00e1n h\u00e0ng thay \u0111\u1ed5i ra sao? Theo b\u00e1o c\u00e1o c\u1ee7a Metric, 6 th\u00e1ng \u0111\u1ea7u n\u0103m doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng (+44,11%) v\u1edbi 613.800 gian h\u00e0ng ph\u00e1t sinh \u0111\u01a1n; ng\u00e0nh l\u00e0m \u0111\u1eb9p d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 49.508 t\u1ef7 \u0111\u1ed3ng. T\u1eeb 1\/1\/2027, c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ea3i x\u00e1c th\u1ef1c \u0111i\u1ec7n t\u1eed danh t\u00ednh ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi livestream.<\/span><\/p>\n

\ud83d\udc49<\/span> \u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo T\u1ea1p ch\u00ed \u0111i\u1ec7n t\u1eed H\u00f2a Nh\u1eadp<\/span><\/i><\/td>\n

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3. ‘Cu\u1ed9c chi\u1ebfn’ t\u1ef7 USD sau c\u00fa click c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t
\n<\/strong><\/span>Sau m\u1ed7i c\u00fa click \u0111\u1eb7t h\u00e0ng l\u00e0 cu\u1ed9c c\u1ea1nh tranh n\u00e0o gi\u1eefa c\u00e1c ng\u00e0nh h\u00e0ng? Theo Metric, n\u1eeda \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 ng\u00e0nh b\u00e1ch h\u00f3a – th\u1ef1c ph\u1ea9m tr\u00ean 4 s\u00e0n \u0111\u1ea1t 19.550 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 151,08%, v\u1edbi Vinamilk, Ensure, TH True Milk, Trung Nguy\u00ean v\u00e0 Milo l\u00e0 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u. H\u00e0ng gi\u00e1 100.000 – 200.000 \u0111\u1ed3ng v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn nh\u1ea5t (22,9%), nh\u00f3m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng chi\u1ebfm 18,2%.<\/span>\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a>Theo Nh\u00e0 \u0111\u1ea7u t\u01b0<\/span><\/i><\/td>\n		\"\"<\/td>\n<\/tr>\n
4. H\u1ebft th\u1eddi ‘\u0111ua nhau’ mua h\u00e0ng online?
\n<\/strong><\/span>Doanh thu v\u1eabn t\u0103ng hai con s\u1ed1 nh\u01b0ng ng\u01b0\u1eddi mua \u0111ang mua \u00edt \u0111i? Theo Metric.vn, n\u1eeda \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng (+44,1%), s\u1ea3n l\u01b0\u1ee3ng t\u0103ng 13,7%. Shop Mall chi\u1ebfm 2,79% s\u1ed1 nh\u00e0 b\u00e1n tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop nh\u01b0ng \u0111\u00f3ng g\u00f3p 34,2% doanh s\u1ed1, v\u1edbi doanh s\u1ed1 nh\u00f3m n\u00e0y t\u0103ng 54%.<\/span>\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a>Theo Znews<\/span><\/i><\/td>\n		\"\"<\/td>\n<\/tr>\n
5. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 v\u01b0\u1ee3t 200 t\u1ef7 USD, h\u00e0ng Vi\u1ec7t \u0111\u00f3n s\u00f3ng l\u1edbn
\n<\/strong><\/span>Khi TM\u0110T \u0110\u00f4ng Nam \u00c1 v\u01b0\u1ee3t 200 t\u1ef7 USD, h\u00e0ng Vi\u1ec7t c\u00f3 th\u1ec3 \u0111i xa \u0111\u1ebfn \u0111\u00e2u? Theo Metric, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 4 s\u00e0n trong n\u01b0\u1edbc \u0111\u1ea1t 291,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (+44,11%), s\u1ea3n l\u01b0\u1ee3ng 2.186,7 tri\u1ec7u s\u1ea3n ph\u1ea9m (+13,67%) v\u00e0 613,8 ngh\u00ecn shop ph\u00e1t sinh \u0111\u01a1n (+14,11%). Kim ng\u1ea1ch TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi c\u1ee7a Vi\u1ec7t Nam hi\u1ec7n kho\u1ea3ng 5,5 t\u1ef7 USD, trong \u0111\u00f3 xu\u1ea5t kh\u1ea9u kho\u1ea3ng 2 t\u1ef7 USD.<\/span>\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a>Theo Thu\u1ebf & H\u1ea3i quan Online<\/span><\/i><\/td>\n		\"\"<\/td>\n<\/tr>\n
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Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang chuy\u1ec3n t\u1eeb giai \u0111o\u1ea1n m\u1edf r\u1ed9ng nhanh sang giai \u0111o\u1ea1n c\u00f3 tr\u1eadt t\u1ef1 v\u00e0 ch\u1ecdn l\u1ecdc h\u01a1n. Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u1ed9 tr\u00ecnh x\u00e1c th\u1ef1c danh t\u00ednh t\u1eeb 1\/1\/2027 si\u1ebft tr\u00e1ch nhi\u1ec7m v\u1edbi ng\u01b0\u1eddi b\u00e1n, ng\u01b0\u1eddi livestream v\u00e0 n\u1ec1n t\u1ea3ng, trong khi doanh s\u1ed1 t\u1eadp trung v\u00e0o Shopee, TikTok Shop v\u00e0 nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall chi\u1ebfm 2,79% s\u1ed1 shop nh\u01b0ng 34,2% doanh s\u1ed1).<\/p>\n

\u1ede ph\u00eda ng\u01b0\u1eddi mua, doanh thu t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng cho th\u1ea5y m\u1ed7i s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, c\u00f2n nh\u1eefng ng\u00e0nh h\u00e0ng thi\u1ebft y\u1ebfu nh\u01b0 b\u00e1ch h\u00f3a – th\u1ef1c ph\u1ea9m t\u0103ng t\u1edbi 151,08%. V\u1edbi nh\u00e0 b\u00e1n, l\u1ee3i nhu\u1eadn th\u1ef1c nh\u1eadn sau ph\u00ed s\u00e0n v\u00e0 khuy\u1ebfn m\u00e3i, c\u00f9ng c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u qua k\u00eanh tr\u1ef1c tuy\u1ebfn, l\u00e0 hai b\u00e0i to\u00e1n c\u1ea7n t\u00ednh song song.<\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n