{"id":1702,"date":"2026-10-22T09:43:40","date_gmt":"2026-10-22T02:43:40","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1702"},"modified":"2026-10-22T09:51:53","modified_gmt":"2026-10-22T02:51:53","slug":"metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/","title":{"rendered":"Metric &#038; ACCESSTRADE Summit 2026: G\u00f3c nh\u00ecn d\u1eef li\u1ec7u cho b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 doanh s\u1ed1 hay s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng. Khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c m\u1edf r\u1ed9ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n \u0111i\u1ec1u g\u00ec \u0111ang th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. T\u1ea1i ACCESSTRADE Summit 2026, Metric \u0111\u00e3 chia s\u1ebb nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, cung c\u1ea5p th\u00eam g\u00f3c nh\u00ecn d\u1eef li\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#1_accesstrade_summit_2026_ket_noi_cac_goc_nhin_ve_tang_truong\" title=\"1. ACCESSTRADE Summit 2026: K\u1ebft n\u1ed1i c\u00e1c g\u00f3c nh\u00ecn v\u1ec1 t\u0103ng tr\u01b0\u1edfng\">1. ACCESSTRADE Summit 2026: K\u1ebft n\u1ed1i c\u00e1c g\u00f3c nh\u00ecn v\u1ec1 t\u0103ng tr\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#2_metric_thi_truong_tmdt_chuyen_tu_tang_truong_san_luong_sang_gia_tri\" title=\"2. Metric: Th\u1ecb tr\u01b0\u1eddng TM\u0110T chuy\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng sang gi\u00e1 tr\u1ecb\">2. Metric: Th\u1ecb tr\u01b0\u1eddng TM\u0110T chuy\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng sang gi\u00e1 tr\u1ecb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#doanh_so_tang_nhanh_hon_san_luong\" title=\"Doanh s\u1ed1 t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng\">Doanh s\u1ed1 t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#co_cau_chi_tieu_dich_chuyen_len_cac_phan_khuc_gia_cao_hon\" title=\"C\u01a1 c\u1ea5u chi ti\u00eau d\u1ecbch chuy\u1ec3n l\u00ean c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n\">C\u01a1 c\u1ea5u chi ti\u00eau d\u1ecbch chuy\u1ec3n l\u00ean c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#gian_hang_chinh_hang_gia_tang_thi_phan_doanh_so\" title=\"Gian h\u00e0ng ch\u00ednh h\u00e3ng gia t\u0103ng th\u1ecb ph\u1ea7n doanh s\u1ed1\">Gian h\u00e0ng ch\u00ednh h\u00e3ng gia t\u0103ng th\u1ecb ph\u1ea7n doanh s\u1ed1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#3_social_commerce_tro_thanh_he_thong_phan_phoi_moi\" title=\"3. Social Commerce tr\u1edf th\u00e0nh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1edbi\">3. Social Commerce tr\u1edf th\u00e0nh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#4_sau_chuyen_dich_quan_trong_cho_nam_2027\" title=\"4. S\u00e1u chuy\u1ec3n d\u1ecbch quan tr\u1ecdng cho n\u0103m 2027\">4. S\u00e1u chuy\u1ec3n d\u1ecbch quan tr\u1ecdng cho n\u0103m 2027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_accesstrade_summit_2026_ket_noi_cac_goc_nhin_ve_tang_truong\"><\/span><b>1. ACCESSTRADE Summit 2026: K\u1ebft n\u1ed1i c\u00e1c g\u00f3c nh\u00ecn v\u1ec1 t\u0103ng tr\u01b0\u1edfng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ACCESSTRADE Summit 2026 quy t\u1ee5 h\u01a1n 40 chuy\u00ean gia, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u01a1n v\u1ecb d\u1eef li\u1ec7u, \u0111\u1ecbnh ch\u1ebf t\u00e0i ch\u00ednh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Th\u00f4ng qua c\u00e1c phi\u00ean chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn, s\u1ef1 ki\u1ec7n t\u1eadp trung v\u00e0o b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa m\u1edf r\u1ed9ng quy m\u00f4, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1i di\u1ec7n Metric, <\/span><b>Ms. H\u01b0\u01a1ng \u0110\u1ed7 &#8211; Head of Market Research t\u1ea1i Metric<\/b><span style=\"font-weight: 400;\"> \u0111\u00e3 c\u00f3 ph\u1ea7n chia s\u1ebb gi\u00e1 tr\u1ecb v\u1ec1 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. T\u1eeb d\u1eef li\u1ec7u doanh s\u1ed1, s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ebfn c\u01a1 c\u1ea5u ng\u00e0nh h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng, ph\u1ea7n tr\u00ecnh b\u00e0y gi\u00fap ph\u00e1c h\u1ecda r\u00f5 h\u01a1n nh\u1eefng thay \u0111\u1ed5i \u0111ang \u0111\u1ecbnh h\u00ecnh cu\u1ed9c ch\u01a1i TM\u0110T.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_metric_thi_truong_tmdt_chuyen_tu_tang_truong_san_luong_sang_gia_tri\"><\/span><b>2. Metric: Th\u1ecb tr\u01b0\u1eddng TM\u0110T chuy\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng sang gi\u00e1 tr\u1ecb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"doanh_so_tang_nhanh_hon_san_luong\"><\/span><b>Doanh s\u1ed1 t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u Metric, trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, t\u1ed5ng doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t <\/span><b>291,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 44,11% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/b><span style=\"font-weight: 400;\">. Trong khi \u0111\u00f3, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t 2.186,7 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 13,67%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ed1c \u0111\u1ed9 t\u0103ng doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n ra nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. Gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m c\u0169ng t\u0103ng \u0111\u00e1ng k\u1ec3, t\u1eeb kho\u1ea3ng <\/span><b>105.200 \u0111\u1ed3ng trong H1\/2025 l\u00ean 133.300 \u0111\u1ed3ng trong H1\/2026<\/b><span style=\"font-weight: 400;\">, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng 27%.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1704\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Bao-cao-ngan-ve-nhom-hang-Skincare-tren-thi-truong-TMDT-nam-2026.pdf-1.png?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Theo Ms, H\u01b0\u01a1ng, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u nh\u00ecn nh\u1eadn t\u0103ng tr\u01b0\u1edfng t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh h\u01a1n. B\u00ean c\u1ea1nh vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u00e1nh gi\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh v\u1ecb gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c ph\u00e2n kh\u00fac c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"co_cau_chi_tieu_dich_chuyen_len_cac_phan_khuc_gia_cao_hon\"><\/span><b>C\u01a1 c\u1ea5u chi ti\u00eau d\u1ecbch chuy\u1ec3n l\u00ean c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong H1\/2026, nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1eeb <\/span><b>&gt;200.000 \u0111\u1ed3ng chi\u1ebfm 58,9% t\u1ed5ng doanh s\u1ed1<\/b><span style=\"font-weight: 400;\">, t\u0103ng t\u1eeb 51,4% c\u00f9ng k\u1ef3 n\u0103m 2025. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ef7 tr\u1ecdng doanh s\u1ed1 c\u1ee7a nh\u00f3m &lt;200.000 \u0111\u1ed3ng gi\u1ea3m t\u1eeb 48,6% xu\u1ed1ng c\u00f2n 41%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c <\/span><b>s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng \u0111\u00f3ng g\u00f3p 18,2% t\u1ed5ng doanh s\u1ed1<\/b><span style=\"font-weight: 400;\"> trong H1\/2026. Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y nh\u00f3m s\u1ea3n ph\u1ea9m gi\u00e1 cao \u0111ang gi\u1eef vai tr\u00f2 \u0111\u00e1ng k\u1ec3 trong c\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 gi\u00e1 b\u00e1n, b\u1edfi c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o s\u1ea3n l\u01b0\u1ee3ng l\u1edbn, m\u00e0 c\u00f2n \u1edf nh\u1eefng ph\u00e2n kh\u00fac c\u00f3 m\u1ee9c chi ti\u00eau cao h\u01a1n, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"gian_hang_chinh_hang_gia_tang_thi_phan_doanh_so\"><\/span><b>Gian h\u00e0ng ch\u00ednh h\u00e3ng gia t\u0103ng th\u1ecb ph\u1ea7n doanh s\u1ed1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m gian h\u00e0ng Mall c\u0169ng ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd. Trong H1\/2026, s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng Mall c\u00f3 l\u01b0\u1ee3t b\u00e1n gi\u1ea3m t\u1eeb 19.4 ngh\u00ecn xu\u1ed1ng 18.1 ngh\u00ecn, nh\u01b0ng t\u1ed5ng doanh s\u1ed1 l\u1ea1i t\u0103ng t\u1eeb 61.1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng l\u00ean 99.8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng 63,3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ef7 tr\u1ecdng doanh s\u1ed1 c\u1ee7a nh\u00f3m Mall c\u0169ng t\u0103ng t\u1eeb 29,8% l\u00ean 34,2%. Trong khi \u0111\u00f3, doanh s\u1ed1 trung b\u00ecnh tr\u00ean m\u1ed7i gian h\u00e0ng t\u0103ng t\u1eeb kho\u1ea3ng 3,2 t\u1ef7 \u0111\u1ed3ng l\u00ean 5,8 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 85%.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1705\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?w=1840&amp;ssl=1 1840w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-7-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u cho th\u1ea5y doanh s\u1ed1 c\u1ee7a nh\u00f3m gian h\u00e0ng Mall \u0111ang t\u0103ng nhanh trong khi s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng gi\u1ea3m. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u \u0111\u00e1ng c\u00e2n nh\u1eafc khi \u0111\u00e1nh gi\u00e1 vai tr\u00f2 c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 ph\u00e1t tri\u1ec3n doanh s\u1ed1 tr\u00ean s\u00e0n.<\/span><\/p>\n<p><b>C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n thay \u0111\u1ed5i theo ng\u00e0nh h\u00e0ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ea1nh tranh n\u1ec1n t\u1ea3ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Trong nh\u00f3m 10 ng\u00e0nh h\u00e0ng l\u1edbn nh\u1ea5t theo d\u1eef li\u1ec7u Metric, TikTok Shop \u0111\u00e3 gia t\u0103ng th\u1ecb ph\u1ea7n trong c\u1ea3 10 ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch. N\u1ec1n t\u1ea3ng n\u00e0y v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u \u1edf c\u00e1c nh\u00f3m L\u00e0m \u0111\u1eb9p, Th\u1ec3 thao &amp; Du l\u1ecbch v\u00e0 S\u1ee9c kh\u1ecfe; trong khi Shopee v\u1eabn gi\u1eef v\u1ecb th\u1ebf \u1edf c\u00e1c nh\u00f3m nh\u01b0 \u0110i\u1ec7n tho\u1ea1i &amp; M\u00e1y t\u00ednh b\u1ea3ng, \u0110i\u1ec7n gia d\u1ee5ng v\u00e0 M\u1eb9 &amp; B\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ms, H\u01b0\u01a1ng \u0110\u1ed7 nh\u1eadn \u0111\u1ecbnh: S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y cho th\u1ea5y kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p cho m\u1ecdi ng\u00e0nh h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i th\u1ecb ph\u1ea7n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng theo t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh \u01b0u ti\u00ean, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o quy m\u00f4 t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed7i s\u00e0n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_social_commerce_tro_thanh_he_thong_phan_phoi_moi\"><\/span><b>3. Social Commerce tr\u1edf th\u00e0nh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1edbi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ea1i ACCESSTRADE Summit 2026 l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a Creator v\u00e0 Affiliate trong h\u1ec7 sinh th\u00e1i TikTok Shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia t\u1ea1i s\u1ef1 ki\u1ec7n cho bi\u1ebft: kho\u1ea3ng 70% GMV tr\u00ean TikTok Shop \u0111\u1ebfn t\u1eeb Creator v\u00e0 Affiliate. Ri\u00eang ng\u00e0nh L\u00e0m \u0111\u1eb9p, Affiliate \u0111\u00f3ng g\u00f3p 64,8% GMV, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 30,92 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi \u0111\u00f3, c\u01a1 c\u1ea5u GMV theo \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u0169ng \u0111ang thay \u0111\u1ed5i. Theo s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1ea1i s\u1ef1 ki\u1ec7n, t\u1ef7 tr\u1ecdng GMV t\u1eeb livestream gi\u1ea3m t\u1eeb 40,6% xu\u1ed1ng 35,9%, trong khi video ng\u1eafn t\u0103ng t\u1eeb 39,8% l\u00ean 45,5%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y Social Commerce \u0111ang v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng b\u1ed5 tr\u1ee3. Creator, Affiliate v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ng\u00e0y c\u00e0ng tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o doanh thu.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_sau_chuyen_dich_quan_trong_cho_nam_2027\"><\/span><b>4. S\u00e1u chuy\u1ec3n d\u1ecbch quan tr\u1ecdng cho n\u0103m 2027<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u00e0 c\u00e1c g\u00f3c nh\u00ecn t\u1ea1i ACCESSTRADE Summit 2026, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb cho s\u00e1u chuy\u1ec3n d\u1ecbch trong c\u00e1ch ti\u1ebfp c\u1eadn t\u0103ng tr\u01b0\u1edfng:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> T\u1eeb t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 sang t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1eeb ch\u1ea1y theo s\u1ea3n l\u01b0\u1ee3ng sang n\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1eeb ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u1ed3ng \u0111\u1ec1u sang \u0111\u1ea7u t\u01b0 theo d\u1eef li\u1ec7u.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1eeb hi\u1ec7n di\u1ec7n \u0111a k\u00eanh sang k\u1ebft n\u1ed1i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1eeb ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c sang hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf:.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1eeb khai th\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 sang m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi t\u0103ng tr\u01b0\u1edfng.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m chung c\u1ee7a s\u00e1u chuy\u1ec3n d\u1ecbch l\u00e0 y\u00eau c\u1ea7u doanh nghi\u1ec7p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u1edbi kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf. D\u1eef li\u1ec7u gi\u00fap nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i; h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng gi\u00fap x\u00e1c \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111ang t\u1ea1o ra k\u1ebft qu\u1ea3; c\u00f2n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng chuy\u1ec3n h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh t\u0103ng tr\u01b0\u1edfng c\u00f3 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1i ACCESSTRADE Summit 2026, nh\u1eefng g\u00f3c nh\u00ecn t\u1eeb d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ef1c ti\u1ec5n tri\u1ec3n khai \u0111\u00e3 c\u00f9ng l\u00e0m r\u00f5 m\u1ed9t y\u00eau c\u1ea7u c\u1ee7a giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi: doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u00fang \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn \u0111\u00fang c\u01a1 h\u1ed9i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua ph\u1ea7n chia s\u1ebb v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong H1\/2026, Metric g\u00f3p th\u00eam g\u00f3c nh\u00ecn d\u1eef li\u1ec7u kh\u00e1ch quan \u0111\u1ec3 doanh nghi\u1ec7p tham chi\u1ebfu trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Khi t\u0103ng tr\u01b0\u1edfng ng\u00e0y c\u00e0ng g\u1eafn li\u1ec1n v\u1edbi hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, vi\u1ec7c theo d\u00f5i th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/span><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 doanh s\u1ed1 hay s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng. Khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metric: G\u00f3c nh\u00ecn d\u1eef li\u1ec7u cho b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/title>\n<meta name=\"description\" content=\"T\u1ea1i ACCESSTRADE Summit 2026, Metric \u0111\u00e3 chia s\u1ebb nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metric: G\u00f3c nh\u00ecn d\u1eef li\u1ec7u cho b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng\" \/>\n<meta property=\"og:description\" content=\"T\u1ea1i ACCESSTRADE Summit 2026, Metric \u0111\u00e3 chia s\u1ebb nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-22T02:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T02:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/TS-331.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1485\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/metric-accesstrade-summit-2026-goc-nhin-du-lieu-cho-bai-toan-tang-truong-ben-vung\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"Metric &#038; 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