{"id":1692,"date":"2026-10-21T20:16:40","date_gmt":"2026-10-21T13:16:40","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1692"},"modified":"2026-10-21T20:18:38","modified_gmt":"2026-10-21T13:18:38","slug":"03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/","title":{"rendered":"03 b\u01b0\u1edbc gi\u00fap Brand &#038; Seller b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m gi\u00e1 cao h\u01a1n tr\u00ean s\u00e0n TM\u0110T"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nhi\u1ec1u Brand &amp; Seller \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng: mu\u1ed1n t\u0103ng doanh s\u1ed1 ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n, nh\u01b0ng n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o t\u0103ng s\u1ea3n l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1edbm ch\u1ea1m tr\u1ea7n c\u1ea3 v\u1ec1 doanh s\u1ed1 &amp; l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u Metric tr\u00ean 4 s\u00e0n TM\u0110T cho th\u1ea5y gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra trong H1\/2026 \u0111\u1ea1t kho\u1ea3ng 133.300 \u0111\u1ed3ng, t\u0103ng g\u1ea7n 27% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c c\u01a1 h\u1ed9i n\u00e0y? Theo c\u00e1c chuy\u00ean gia t\u1eeb Metric,d\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 b\u01b0\u1edbc s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 b\u00e1n cao h\u01a1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/#buoc_1_kiem_tra_tang_truong_cua_ban_den_tu_san_luong_hay_gia_tri\" title=\"B\u01b0\u1edbc 1: Ki\u1ec3m tra t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb s\u1ea3n l\u01b0\u1ee3ng hay gi\u00e1 tr\u1ecb\">B\u01b0\u1edbc 1: Ki\u1ec3m tra t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb s\u1ea3n l\u01b0\u1ee3ng hay gi\u00e1 tr\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/#buoc_2_tim_phan_khuc_gia_va_nhu_cau_co_tiem_nang\" title=\"B\u01b0\u1edbc 2: T\u00ecm ph\u00e2n kh\u00fac gi\u00e1 v\u00e0 nhu c\u1ea7u c\u00f3 ti\u1ec1m n\u0103ng\">B\u01b0\u1edbc 2: T\u00ecm ph\u00e2n kh\u00fac gi\u00e1 v\u00e0 nhu c\u1ea7u c\u00f3 ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/#buoc_3_trien_khai_cac_san_pham_moi\" title=\"B\u01b0\u1edbc 3: Tri\u1ec3n khai c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi\u00a0\">B\u01b0\u1edbc 3: Tri\u1ec3n khai c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"buoc_1_kiem_tra_tang_truong_cua_ban_den_tu_san_luong_hay_gia_tri\"><\/span><b>B\u01b0\u1edbc 1: Ki\u1ec3m tra t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb s\u1ea3n l\u01b0\u1ee3ng hay gi\u00e1 tr\u1ecb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u00e1nh gi\u00e1, b\u1ea1n h\u00e3y \u0111\u1ed1i chi\u1ebfu ba ch\u1ec9 s\u1ed1: doanh thu, s\u1ea3n l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ebfu doanh thu t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m \u0111ang t\u0103ng. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh thu t\u0103ng nh\u01b0ng gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m \u00edt thay \u0111\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111ang ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra. Khi chi ph\u00ed \u0111\u1ec3 t\u1ea1o th\u00eam \u0111\u01a1n h\u00e0ng t\u0103ng, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn h\u01a1n v\u1ec1 l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1694\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?resize=740%2C304&#038;ssl=1\" alt=\"\" width=\"740\" height=\"304\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?resize=1024%2C420&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?resize=768%2C315&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?resize=1536%2C630&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-23.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>Trong \u1ea3nh l\u00e0 d\u1eef li\u1ec7u t\u1eeb ph\u1ea7n m\u1ec1m Metric ghi nh\u1eadn doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng T\u00fai v\u00ed n\u1eef trong Q3\/2026 t\u0103ng 30% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra gi\u1ea3m 6%. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a ng\u00e0nh kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang kinh doanh ng\u00e0nh h\u00e0ng n\u00e0y, vi\u1ec7c k\u1ef3 v\u1ecdng t\u0103ng doanh s\u1ed1 b\u1eb1ng c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng s\u1ebd kh\u00f3 h\u01a1n vi\u1ec7c t\u0103ng gi\u00e1 b\u00e1n tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"buoc_2_tim_phan_khuc_gia_va_nhu_cau_co_tiem_nang\"><\/span><b>B\u01b0\u1edbc 2: T\u00ecm ph\u00e2n kh\u00fac gi\u00e1 v\u00e0 nhu c\u1ea7u c\u00f3 ti\u1ec1m n\u0103ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n ch\u1ec9 v\u00ec b\u1ea1n t\u0103ng gi\u00e1. H\u1ecd c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch gia t\u0103ng t\u01b0\u01a1ng x\u1ee9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, ba c\u00e2u h\u1ecfi b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi khi doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1eaft h\u01a1n l\u00e0: kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n \u0111i\u1ec1u g\u00ec, h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho gi\u00e1 tr\u1ecb n\u00e0o, v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u?\u00a0<\/span><\/p>\n<h4><b>2.1. X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac gi\u00e1 ti\u1ec1m n\u0103ng<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ch\u1ecdn s\u00e0n, ng\u00e0nh h\u00e0ng v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ea7n ph\u00e2n t\u00edch, v\u1edbi t\u1eebng ph\u00e2n kh\u00fac gi\u00e1, b\u1ea1n c\u1ea7n \u0111\u1ed1i chi\u1ebfu 3 y\u1ebfu t\u1ed1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng:<\/b><span style=\"font-weight: 400;\"> doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> ph\u00e2n kh\u00fac c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 thu h\u1ed3i chi ph\u00ed kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> doanh s\u1ed1 t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa nhi\u1ec1u \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac \u0111\u00e1ng \u0111\u1ea7u t\u01b0 l\u00e0 n\u01a1i nhu c\u1ea7u \u0111\u1ee7 l\u1edbn, \u0111ang t\u0103ng tr\u01b0\u1edfng v\u00e0 v\u1eabn c\u00f2n d\u01b0 \u0111\u1ecba \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u00e2m nh\u1eadp.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 \u0110\u1ecdc th\u00eam: <\/span><\/i><a href=\"https:\/\/metric.vn\/resource\/blog\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\"><i><span style=\"font-weight: 400;\">H\u01b0\u1edbng D\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u201cc\u00f2n xanh\u201d hay \u201c\u0111\u00e3 \u0111\u1ecf\u201d<\/span><\/i><\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1695\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?resize=740%2C256&#038;ssl=1\" alt=\"\" width=\"740\" height=\"256\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?resize=1024%2C355&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?resize=1536%2C532&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-24.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ng\u00e0nh T\u00fai v\u00ed n\u1eef tr\u00ean ph\u1ea7n m\u1ec1m Metric, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a hai ph\u00e2n kh\u00fac 500K-1M v\u00e0 1M-2M \u0111ang nhanh h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 th\u1ea5p h\u01a1n. \u0110\u00e2y ch\u00ednh l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm trong hai ph\u00e2n kh\u00fac n\u00e0y, thay v\u00ec l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac gi\u00e1 th\u1ea5p \u0111\u1ec3 m\u1edf r\u1ed9ng doanh s\u1ed1.<\/span><\/p>\n<h4><b>2.2. T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n g\u00ec v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam cho \u0111i\u1ec1u g\u00ec<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng, h\u00e3y ph\u00e2n t\u00edch t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi mua. Ph\u00e2n t\u00edch top t\u1eeb kh\u00f3a hot nh\u1ea5t ng\u00e0nh T\u00fai v\u00ed n\u1eef trong Q3\/2026, t\u1eeb kh\u00f3a g\u1ed1c \u201ct\u00fai x\u00e1ch\u201d c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00e0nh c\u00e1c nh\u00f3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo lo\u1ea1i s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> t\u00fai tote n\u1eef, t\u00fai \u0111eo ch\u00e9o, t\u00fai \u0111eo vai, t\u00fai k\u1eb9p n\u00e1ch, v\u00ed n\u1eef mini, card holder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng:<\/b><span style=\"font-weight: 400;\"> t\u00fai \u0111i l\u00e0m, t\u00fai \u0111i h\u1ecdc, t\u00fai x\u00e1ch n\u1eef c\u00f4ng s\u1edf, t\u00fai \u0111\u1ef1ng laptop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u1ecbp t\u1eb7ng qu\u00e0:<\/b><span style=\"font-weight: 400;\"> t\u00fai qu\u00e0, qu\u00e0 t\u1eb7ng m\u1eb9, qu\u00e0 20\/10 t\u1eb7ng cho c\u00f4 gi\u00e1o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo th\u01b0\u01a1ng hi\u1ec7u:<\/b><span style=\"font-weight: 400;\"> hapas, chio\u20192nd, bagsmart, coach\u2026<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1696\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?resize=740%2C247&#038;ssl=1\" alt=\"\" width=\"740\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?resize=300%2C100&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?resize=1024%2C342&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?resize=768%2C257&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?resize=1536%2C514&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-25.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m t\u1eeb kh\u00f3a theo m\u1ee5c \u0111\u00edch v\u00e0 theo d\u1ecbp t\u1eb7ng qu\u00e0 cho th\u1ea5y kh\u00e1ch \u0111ang gi\u1ea3i quy\u1ebft nhu c\u1ea7u n\u00e0o: d\u00f9ng h\u1eb1ng ng\u00e0y hay mua l\u00e0m qu\u00e0. Nh\u1eefng t\u1eeb kh\u00f3a nh\u01b0 \u201ct\u00fai x\u00e1ch trung ni\u00ean cho m\u1eb9\u201d hay \u201cqu\u00e0 t\u1eb7ng m\u1eb9\u201d cho th\u1ea5y m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua \u0111ang mua cho ng\u01b0\u1eddi th\u00e2n, kh\u00f4ng ch\u1ec9 cho b\u1ea3n th\u00e2n. \u0110\u00e2y l\u00e0 ki\u1ec3u nhu c\u1ea7u m\u00e0 ng\u01b0\u1eddi mua th\u01b0\u1eddng \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u1ea3m x\u00fac, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 h\u00ecnh th\u1ee9c trao t\u1eb7ng, b\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1.<\/span><\/p>\n<h4><b>2.3. Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n t\u1ed1t \u1edf ph\u00e2n kh\u00fac gi\u00e1 m\u1ee5c ti\u00eau<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 c\u00f3 ph\u00e2n kh\u00fac v\u00e0 nhu c\u1ea7u c\u00f3 s\u1ee9c mua, h\u00e3y xem nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 t\u1ed1t.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecb ph\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecdc \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd khen v\u00e0 ph\u00e0n n\u00e0n \u0111i\u1ec1u g\u00ec.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh: \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1, hay nh\u00f3m nhu c\u1ea7u th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung ph\u1ee5c v\u1ee5.<\/span><\/li>\n<\/ul>\n<p><b><i>Study case &#8211; th\u01b0\u01a1ng hi\u1ec7u Hapas:<\/i><\/b><span style=\"font-weight: 400;\"> th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang d\u1ea7n \u0111\u1ecbnh v\u1ecb m\u00ecnh \u1edf m\u1ed9t ph\u00e2n kh\u00fac cao h\u01a1n b\u1eb1ng c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb m\u00f3n \u0111\u1ed3 d\u00f9ng h\u1eb1ng ng\u00e0y sang m\u1ed9t ng\u1eef c\u1ea3nh mua kh\u00e1c: mua \u0111\u1ec3 t\u1eb7ng, \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m, v\u00ec tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac. Hapas t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u1ea1ng h\u1ed9p qu\u00e0 t\u1eb7ng bao g\u1ed3m combo nhi\u1ec1u m\u00f3n v\u00e0 c\u00f3 ph\u1ea7n bao b\u00ec b\u1eaft m\u1eaft, \u0111\u1ed3ng th\u1eddi t\u0103ng gi\u00e1 b\u00e1n l\u00ean ph\u00e2n kh\u00fac 2M-3.5M.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, \u0111\u1ed5i m\u1ee5c \u0111\u00edch mua s\u1eafm l\u00e0 \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ecbnh gi\u00e1 n\u00f3. Khi ch\u1ec9 b\u00e1n c\u00f4ng n\u0103ng, kh\u00e1ch h\u00e0ng d\u1ec5 so s\u00e1nh ch\u1ea5t li\u1ec7u, ki\u1ec3u d\u00e1ng v\u00e0 gi\u00e1 ti\u1ec1n. Khi b\u00e1n qu\u00e0 t\u1eb7ng, c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, ti\u1ec7n l\u1ee3i v\u00e0 h\u00ecnh th\u1ee9c trao t\u1eb7ng c\u00f3 th\u01b0\u1eddng c\u00f3 tr\u1ecdng s\u1ed1 l\u1edbn h\u01a1n, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 mua nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u1ec3 sao ch\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u, m\u00e0 l\u00e0 t\u00ecm kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb ri\u00eang: \u0111\u1ee7 kh\u00e1c bi\u1ec7t \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng chi tr\u1ea3.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"buoc_3_trien_khai_cac_san_pham_moi\"><\/span><b>B\u01b0\u1edbc 3: Tri\u1ec3n khai c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00f9y ng\u00e0nh h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c h\u01b0\u1edbng nh\u01b0: combo, b\u1ed9 s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng, bao b\u00ec theo m\u00f9a ho\u1eb7c n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec tri\u1ec3n khai tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c ngay t\u1eeb \u0111\u1ea7u, h\u00e3y th\u1eed nghi\u1ec7m \u1edf quy m\u00f4 ph\u00f9 h\u1ee3p v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra c\u00f3 t\u0103ng sau khi tri\u1ec3n khai s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu t\u0103ng nh\u1edd gi\u00e1 tr\u1ecb m\u1ed7i s\u1ea3n ph\u1ea9m hay nh\u1edd b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ph\u00e2n kh\u00fac gi\u00e1 m\u1ee5c ti\u00eau \u0111\u00f3ng g\u00f3p bao nhi\u00eau v\u00e0o t\u1ed5ng doanh thu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea7n doanh thu t\u0103ng th\u00eam c\u00f3 \u0111\u1ee7 b\u00f9 \u0111\u1eafp chi ph\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1697\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?resize=1536%2C1022&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-26.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m Hapas m\u1edbi l\u00ean s\u00e0n t\u1eeb th\u00e1ng 9\/2026 cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch \u1edf b\u01b0\u1edbc 2 \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1ef1c t\u1ebf. Ri\u00eang \u201cb\u1ed9 qu\u00e0 t\u1eb7ng\u201d \u0111\u00e3 chi\u1ebfm m\u1ed9t n\u1eeda s\u1ed1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111\u00f3ng g\u00f3p t\u1edbi <\/span><b>85% doanh s\u1ed1<\/b><span style=\"font-weight: 400;\">, kho\u1ea3ng <\/span><b>2\/3 l\u01b0\u1ee3t b\u00e1n <\/b><span style=\"font-weight: 400;\">trong s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00ean s\u00e0n 1 th\u00e1ng g\u1ea7n nh\u1ea5t. C\u1ea3 5 b\u1ed9 qu\u00e0 \u0111\u1ec1u g\u1eafn v\u1edbi d\u1ecbp 20.10, \u0111\u00fang nh\u00f3m t\u1eeb kh\u00f3a qu\u00e0 t\u1eb7ng \u1edf B\u01b0\u1edbc 2. T\u00ednh ra, gi\u00e1 tr\u1ecb m\u1ed7i l\u01b0\u1ee3t b\u00e1n c\u1ee7a c\u00e1c b\u1ed9 qu\u00e0 cao g\u1ea5p kho\u1ea3ng 2,8 l\u1ea7n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f2n l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y c\u00e1c b\u1ed9 qu\u00e0 t\u1eb7ng \u0111ang \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh thu c\u1ee7a danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ed3ng th\u1eddi c\u00f3 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u01b0\u1ee3t b\u00e1n cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ea7n th\u1eddi gian \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft, tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn. V\u00ec v\u1eady, k\u1ebft qu\u1ea3 ban \u0111\u1ea7u ch\u01b0a nh\u01b0 k\u1ef3 v\u1ecdng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 theo d\u00f5i d\u1eef li\u1ec7u qua t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng v\u00e0 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 \u0110\u1ecdc th\u00eam: <\/span><\/i><a href=\"https:\/\/metric.vn\/resource\/blog\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\"><i><span style=\"font-weight: 400;\">C\u00e1ch d\u00f9ng data th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing<\/span><\/i><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi chi ph\u00ed b\u00e1n h\u00e0ng tr\u00ean s\u00e0n ng\u00e0y c\u00e0ng t\u0103ng, t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n, m\u00e0 c\u00f2n t\u1eeb vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng, hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, Brand &amp; Seller c\u00f3 th\u1ec3 t\u00ecm ra h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng th\u00f4ng qua t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang tr\u0103n tr\u1edf t\u00ecm c\u00e1ch tho\u00e1t kh\u1ecfi cu\u1ed9c \u0111ua h\u1ea1 gi\u00e1 \u0111\u1ec3 chuy\u1ec3n m\u00ecnh sang ph\u00e2n kh\u00fac cao c\u1ea5p h\u01a1n, \u0111\u1eebng ng\u1ea7n ng\u1ea1i trao \u0111\u1ed5i ngay v\u1edbi chuy\u00ean gia Metric \u0111\u1ec3 t\u00ecm ra ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng v\u00e0 l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng xu\u1ed1ng ti\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><a href=\"https:\/\/metric.vn\/?t=T%C6%B0+v%E1%BA%A5n+c%C3%A1ch+b%C3%A1n+s%E1%BA%A3n+ph%E1%BA%A9m+ph%C3%A2n+kh%C3%BAc+gi%C3%A1+cao+h%C6%A1n+tr%C3%AAn+s%C3%A0n&amp;st=T%C3%ACm+ra+ph%C3%A2n+kh%C3%BAc+ti%E1%BB%81m+n%C4%83ng+v%C3%A0+nhu+c%E1%BA%A7u+ch%C6%B0a+%C4%91%C6%B0%E1%BB%A3c+khai+th%C3%A1c+h%E1%BA%BFt&amp;b=%C4%90%C4%83ng+k%C3%BD&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=w2t5#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1555\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=740%2C109&#038;ssl=1\" alt=\"\" width=\"740\" height=\"109\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=300%2C44&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=1024%2C150&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=768%2C113&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u Brand &amp; Seller \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng: mu\u1ed1n t\u0103ng doanh s\u1ed1 ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n, nh\u01b0ng n\u1ebfu ch\u1ec9 d\u1ef1a&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>03 b\u01b0\u1edbc \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m gi\u00e1 cao h\u01a1n tr\u00ean s\u00e0n TM\u0110T<\/title>\n<meta name=\"description\" content=\"D\u1eef li\u1ec7u Metric tr\u00ean 4 s\u00e0n TM\u0110T cho th\u1ea5y gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra trong H1\/2026 \u0111\u1ea1t kho\u1ea3ng 133.300 \u0111\u1ed3ng, t\u0103ng g\u1ea7n 27%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"03 b\u01b0\u1edbc \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m gi\u00e1 cao h\u01a1n tr\u00ean s\u00e0n TM\u0110T\" \/>\n<meta property=\"og:description\" content=\"D\u1eef li\u1ec7u Metric tr\u00ean 4 s\u00e0n TM\u0110T cho th\u1ea5y gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra trong H1\/2026 \u0111\u1ea1t kho\u1ea3ng 133.300 \u0111\u1ed3ng, t\u0103ng g\u1ea7n 27%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T13:16:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T13:18:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-22-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/03-buoc-giup-brand-seller-ban-duoc-san-pham-gia-cao-hon-tren-san-tmdt\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"03 b\u01b0\u1edbc gi\u00fap Brand &#038; 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