{"id":1684,"date":"2026-10-21T19:59:58","date_gmt":"2026-10-21T12:59:58","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1684"},"modified":"2026-10-21T19:59:58","modified_gmt":"2026-10-21T12:59:58","slug":"ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung\/","title":{"rendered":"B\u1ea3n tin E-com 22\/10: Shopee tung chi\u00eau \u0111\u1ea5u TikTok Shop, \u0111\u01b0a phim drama v\u00e0o \u1ee9ng d\u1ee5ng"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y ch\u1ee9ng ki\u1ebfn cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng s\u00edt sao gi\u1eefa Shopee v\u00e0 TikTok Shop, \u00e1p l\u1ef1c ph\u00ed s\u00e0n v\u00e0 d\u00f2ng ti\u1ec1n \u0111\u00e8 l\u00ean nh\u00e0 b\u00e1n, c\u00f9ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm l\u1ed1i \u0111i ri\u00eang t\u1eeb nh\u00e3n hi\u1ec7u, gian h\u00e0ng Mall \u0111\u1ebfn m\u1ea1ng l\u01b0\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 1612px;\">\n<tbody>\n<tr style=\"height: 319px;\">\n<td style=\"width: 56.7126%; height: 319px;\"><span style=\"font-size: 18pt;\"><b>1. Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n s\u1ed1 v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra v\u1edbi Vi\u1ec7t Nam &#8211; Kh\u1ed1ng ch\u1ebf \u0111\u1ea7u ra c\u1ee7a n\u1ec1n kinh t\u1ebf, b\u00e0o m\u00f2n doanh nghi\u1ec7p n\u1ed9i<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi c\u00e1c s\u00e0n l\u1edbn g\u1ea7n nh\u01b0 chi\u1ebfm tr\u1ecdn th\u1ecb ph\u1ea7n, doanh nghi\u1ec7p Vi\u1ec7t \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u? Theo Metric.vn, n\u0103m 2025 doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t 429.700 t\u1ef7 \u0111\u1ed3ng (t\u0103ng g\u1ea7n 35%), trong \u0111\u00f3 Shopee h\u01a1n 56% v\u00e0 TikTok Shop h\u01a1n 41% th\u1ecb ph\u1ea7n doanh s\u1ed1; 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 Shopee chi\u1ebfm 54,5%, TikTok Shop 43,4%, c\u00f2n Lazada v\u00e0 Tiki c\u00f9ng 2,1%. Tuy nhi\u00ean, t\u1ed5ng c\u00e1c kho\u1ea3n ph\u00ed v\u00e0 chi ph\u00ed b\u00e1n h\u00e0ng tr\u00ean s\u00e0n c\u00f3 th\u1ec3 l\u00ean t\u1edbi 35-40% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, b\u00e0o m\u00f2n l\u1ee3i nhu\u1eadn nh\u00e0 b\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/voh.com.vn\/bao-ve-nen-tang-tu-tuong-cua-dang\/chu-nghia-tu-ban-so-va-nhung-van-de-dat-ra-voi-viet-nam-khong-che-dau-ra-cua-nen-kinh-te-bao-mon-doanh-nghiep-noi-674714.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo VOH (B\u00e1o Qu\u00e2n \u0111\u1ed9i nh\u00e2n d\u00e2n)<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 319px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1690\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/doi-ngoai-chuyen-doi-so-1.jpg?resize=740%2C443&#038;ssl=1\" alt=\"\" width=\"740\" height=\"443\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/doi-ngoai-chuyen-doi-so-1.jpg?w=1127&amp;ssl=1 1127w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/doi-ngoai-chuyen-doi-so-1.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/doi-ngoai-chuyen-doi-so-1.jpg?resize=1024%2C613&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/doi-ngoai-chuyen-doi-so-1.jpg?resize=768%2C460&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 309px;\">\n<td style=\"width: 56.7126%; height: 309px;\"><span style=\"font-size: 18pt;\"><strong>2. <b>Shopee tung chi\u00eau \u0111\u1ea5u TikTok Shop: \u0110\u01b0a phim drama v\u00e0o \u1ee9ng d\u1ee5ng, ng\u01b0\u1eddi xem kh\u00f4ng m\u1ea5t ph\u00ed l\u1ea1i c\u00f2n \u0111\u01b0\u1ee3c t\u1eb7ng xu<\/b><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi TikTok Shop thu h\u1eb9p kho\u1ea3ng c\u00e1ch, Shopee gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch n\u00e0o? \u0110\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb TikTok Shop, Shopee \u0111\u00e3 tung ra chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi b\u1eb1ng c\u00e1ch m\u1edf m\u1ee5c Shopee Drama (phim ng\u1eafn nhi\u1ec1u t\u1eadp) t\u1ea1i Vi\u1ec7t Nam, ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c t\u1eb7ng xu v\u00e0 voucher \u0111\u1ec3 d\u00f9ng khi mua s\u1eafm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/vietnambiz.vn\/shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung-nguoi-xem-khong-mat-phi-lai-con-duoc-tang-xu-20261020151534705.htm\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo VietnamBiz<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 309px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1689\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?resize=740%2C415&#038;ssl=1\" alt=\"\" width=\"740\" height=\"415\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/2q-avatar-mobile-20261020151533791.jpg?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>3. T\u1eeb nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 \u0111\u1ebfn gian h\u00e0ng Mall v\u00e0 m\u1ea1ng l\u01b0\u1edbi 100.000 nh\u00e0 s\u00e1ng t\u1ea1o<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T n\u0103m 2025 c\u1ee7a Metric, doanh s\u1ed1 4 s\u00e0n t\u0103ng 34,75% \u0111\u1ea1t 429.700 t\u1ef7 \u0111\u1ed3ng, trong khi s\u1ed1 gian h\u00e0ng c\u00f3 ph\u00e1t sinh \u0111\u01a1n gi\u1ea3m 7,43% c\u00f2n 601.780 &#8211; th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u00ean khi s\u1ed1 ng\u01b0\u1eddi b\u00e1n thu h\u1eb9p. Tuy nhi\u00ean, trong \u0111\u00f3 v\u1eabn c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c nh\u1edd duy tr\u00ec uy t\u00edn c\u1ee7a gian h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 ki\u1ec7n s\u1ea1c b\u00e1n tr\u00ean s\u00e0n t\u1eeb n\u0103m 2022 \u0111\u00e3 \u0111i t\u1eeb nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 \u0111\u1ebfn gian h\u00e0ng Mall nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/baodautu.vn\/nexsmart-vietnam-tu-nhan-hieu-duoc-bao-ho-den-gian-hang-mall-va-mang-luoi-100000-nha-sang-tao-d727287.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo B\u00e1o \u0110\u1ea7u t\u01b0<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1688\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?resize=740%2C740&#038;ssl=1\" alt=\"\" width=\"740\" height=\"740\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/h2jpg1792464941.jpg?resize=200%2C200&amp;ssl=1 200w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 353px;\">\n<td style=\"width: 56.7126%; height: 296px;\"><span style=\"font-size: 18pt;\"><strong>4. C\u1ea1m b\u1eaby doanh thu trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: B\u00e1n nhi\u1ec1u v\u1eabn l\u1ed7?<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">\u0110\u01a1n h\u00e0ng t\u0103ng nh\u01b0ng t\u00e0i kho\u1ea3n v\u1eabn thi\u1ebfu ti\u1ec1n &#8211; ngh\u1ecbch l\u00fd n\u00e0y \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Ti\u1ec1n t\u1eeb \u0111\u01a1n h\u00e0ng ph\u1ea3i qua giao nh\u1eadn, \u0111\u1ed1i so\u00e1t r\u1ed3i m\u1edbi v\u1ec1 t\u00e0i kho\u1ea3n nh\u00e0 b\u00e1n, trong khi chi ph\u00ed nh\u1eadp h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 v\u1eadn h\u00e0nh ph\u1ea3i tr\u1ea3 tr\u01b0\u1edbc; h\u00e0ng t\u1ed3n kho v\u00e0 h\u00e0ng ho\u00e0n tr\u1ea3 c\u00e0ng l\u00e0m v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u0103ng th\u1eb3ng. L\u1eddi khuy\u00ean cho nh\u00e0 b\u00e1n trong b\u1ed1i c\u1ea3nh ph\u00ed s\u00e0n li\u00ean t\u1ee5c b\u00e0o m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn l\u00e0 g\u00ec?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/kinhtechungkhoan.vn\/cam-bay-doanh-thu-trong-thuong-mai-dien-tu-ban-nhieu-van-lo\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Kinh t\u1ebf Ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 296px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1687\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?resize=740%2C417&#038;ssl=1\" alt=\"\" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai_1792469739.jpg?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>5. Th\u1ecb tr\u01b0\u1eddng hoa t\u01b0\u01a1i, qu\u00e0 t\u1eb7ng s\u00f4i \u0111\u1ed9ng d\u1ecbp 20\/10<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Qu\u00e0 t\u1eb7ng 20\/10 n\u0103m nay \u0111\u01b0\u1ee3c mua \u1edf nh\u1eefng k\u00eanh n\u00e0o? Theo kh\u1ea3o s\u00e1t, b\u00f3 v\u00e0 l\u1eb5ng hoa ph\u1ed5 bi\u1ebfn \u1edf m\u1ee9c 400.000 &#8211; 800.000 \u0111\u1ed3ng, b\u00ean c\u1ea1nh m\u1ef9 ph\u1ea9m (100.000 &#8211; 450.000 \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m) v\u00e0 qu\u00e0 handmade. Tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada, nhi\u1ec1u b\u1ed9 qu\u00e0 t\u1eb7ng \u0111\u00f3ng g\u00f3i s\u1eb5n \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 150.000 &#8211; 600.000 \u0111\u1ed3ng, nh\u1edd \u01b0u \u0111\u00e3i v\u1eadn chuy\u1ec3n v\u00e0 giao t\u1eadn n\u01a1i m\u00e0 xu h\u01b0\u1edbng mua qu\u00e0 tr\u1ef1c tuy\u1ebfn cho ng\u01b0\u1eddi th\u00e2n \u1edf xa c\u00e0ng r\u00f5 n\u00e9t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/www.vietnam.vn\/thi-truong-hoa-tuoi-qua-tang-soi-dong-dip-20-10\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Vietnam.vn<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1686\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/1792379092917_c26c2838-bb37-4229-b9da-6d791f1a4fcf.webp?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 303px;\">\n<td style=\"width: 56.7126%; height: 10px;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 43.2874%; height: 10px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u00ecn chung, TikTok Shop ti\u1ebfp t\u1ee5c thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi Shopee (43,4% so v\u1edbi 54,5% th\u1ecb ph\u1ea7n doanh s\u1ed1 n\u1eeda \u0111\u1ea7u 2026), c\u00f2n Shopee ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch \u0111\u01b0a n\u1ed9i dung gi\u1ea3i tr\u00ed v\u00e0o \u1ee9ng d\u1ee5ng.<\/p>\n<p>\u1ede ph\u00eda ng\u01b0\u1eddi b\u00e1n, ph\u00ed s\u00e0n c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 35-40% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, d\u00f2ng ti\u1ec1n ch\u1eadm v\u1ec1 v\u00e0 s\u1ed1 gian h\u00e0ng ph\u00e1t sinh \u0111\u01a1n gi\u1ea3m, trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u00e3n hi\u1ec7u b\u1ea3o h\u1ed9, gian h\u00e0ng Mall v\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111ang t\u00ecm c\u00e1ch x\u00e2y l\u1ee3i th\u1ebf ri\u00eang.<\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n<p><a href=\"https:\/\/metric.vn\/?t=Free+7+ng%C3%A0y+tr%E1%BA%A3i+nghi%E1%BB%87m+m%E1%BB%8Di+data+E-commerce&amp;b=%C4%90%C4%83ng+k%C3%BD+tr%E1%BA%A3i+nghi%E1%BB%87m&amp;utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tin_tuc&amp;utm_content=w5t3#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1546 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=740%2C117&#038;ssl=1\" alt=\"\" width=\"740\" height=\"117\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=1024%2C162&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=768%2C121&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y ch\u1ee9ng ki\u1ebfn cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng s\u00edt sao gi\u1eefa Shopee v\u00e0 TikTok Shop, \u00e1p l\u1ef1c ph\u00ed s\u00e0n&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[36,38,37,39],"class_list":["post-1684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric","tag-du-lieu-thi-truong","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopee tung chi\u00eau \u0111\u01b0a phim drama v\u00e0o \u1ee9ng d\u1ee5ng<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng TM\u0110T ch\u1ee9ng ki\u1ebfn cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng s\u00edt sao gi\u1eefa Shopee v\u00e0 TikTok Shop, \u00e1p l\u1ef1c ph\u00ed s\u00e0n v\u00e0 d\u00f2ng ti\u1ec1n \u0111\u00e8 l\u00ean nh\u00e0 b\u00e1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopee tung chi\u00eau \u0111\u01b0a phim drama v\u00e0o \u1ee9ng d\u1ee5ng\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng TM\u0110T ch\u1ee9ng ki\u1ebfn cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng s\u00edt sao gi\u1eefa Shopee v\u00e0 TikTok Shop, \u00e1p l\u1ef1c ph\u00ed s\u00e0n v\u00e0 d\u00f2ng ti\u1ec1n \u0111\u00e8 l\u00ean nh\u00e0 b\u00e1n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T12:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/Metric-Anh-blog-15-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/ban-tin-e-com-22-10-shopee-tung-chieu-dau-tiktok-shop-dua-phim-drama-vao-ung-dung\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"B\u1ea3n tin E-com 22\\\/10: Shopee tung chi\u00eau \u0111\u1ea5u TikTok Shop, \u0111\u01b0a phim drama v\u00e0o \u1ee9ng 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