{"id":1653,"date":"2026-10-14T17:54:21","date_gmt":"2026-10-14T10:54:21","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1653"},"modified":"2026-10-14T17:54:21","modified_gmt":"2026-10-14T10:54:21","slug":"shopee-lazada-tiktokshop-canh-tranh-ra-sao-khi-nguoi-mua-ngay-cang-thong-thai","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/shopee-lazada-tiktokshop-canh-tranh-ra-sao-khi-nguoi-mua-ngay-cang-thong-thai\/","title":{"rendered":"B\u1ea3n tin E-com 15\/10: \u201cShopee, Lazada, TikTok Shop c\u1ea1nh tranh ra sao khi ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng th\u00f4ng th\u00e1i\u201d"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd: nhu c\u1ea7u s\u00e1ch gi\u00e1o khoa \u0111\u1ed5 v\u1ec1 s\u00e0n online, doanh s\u1ed1 t\u1eadp trung v\u00e0o gian h\u00e0ng ch\u00ednh h\u00e3ng, trong khi ph\u00ed s\u00e0n t\u0103ng khi\u1ebfn nh\u00e0 b\u00e1n \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u \u00e1p l\u1ef1c v\u00e0 b\u00e0i to\u00e1n ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt tu\u1ea7n qua:<\/p>\n\n\n\n\n\n\n\n\n
1. S\u00e1ch gi\u00e1o khoa khan hi\u1ebfm, doanh s\u1ed1 b\u00e1n online m\u1ed9t th\u00e1ng g\u00e2y b\u1ea5t ng\u1edd<\/b><\/span><\/p>\n

Khi s\u00e1ch gi\u00e1o khoa “khan hi\u1ebfm” ngo\u00e0i nh\u00e0 s\u00e1ch, ph\u1ee5 huynh \u0111\u00e3 chuy\u1ec3n sang mua \u1edf \u0111\u00e2u? Theo Metric.vn, t\u1eeb 1\/8 \u0111\u1ebfn 3\/9 tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki, ng\u00e0nh h\u00e0ng s\u00e1ch gi\u00e1o khoa \u0111\u1ea1t doanh s\u1ed1 7,2 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 19% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1 v\u00e0 112% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i) v\u1edbi h\u01a1n 270.000 s\u1ea3n ph\u1ea9m b\u00e1n ra t\u1eeb 275 gian h\u00e0ng; TikTok Shop d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 4 t\u1ef7 \u0111\u1ed3ng, Shopee 3,2 t\u1ef7 \u0111\u1ed3ng. M\u1ed9t s\u1ed1 \u0111\u1ea7u s\u00e1ch c\u00f2n \u0111\u01b0\u1ee3c rao b\u00e1n cao g\u1ea5p h\u01a1n 6 l\u1ea7n gi\u00e1 b\u00eca.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n tr\u00ed<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
2. Shopee, Lazada, TikTok Shop c\u1ea1nh tranh ra sao khi ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng th\u00f4ng th\u00e1i?
\n<\/strong><\/span>Khi ng\u01b0\u1eddi mua ki\u1ec3m tra k\u1ef9 h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng chi th\u00eam cho s\u1ef1 b\u1ea3o \u0111\u1ea3m, c\u00e1c s\u00e0n l\u1edbn \u0111ang c\u1ea1nh tranh \u1edf \u0111\u00e2u? Theo d\u1eef li\u1ec7u Metric, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, Shop Mall ch\u1ec9 chi\u1ebfm 2,79% s\u1ed1 gian h\u00e0ng tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop nh\u01b0ng \u0111\u00f3ng g\u00f3p 34,2% t\u1ed5ng doanh s\u1ed1; so v\u1edbi c\u00f9ng k\u1ef3, s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m 6% trong khi doanh s\u1ed1 t\u0103ng 54%, \u0111\u01b0a doanh s\u1ed1 b\u00ecnh qu\u00e2n m\u1ed7i gian h\u00e0ng t\u0103ng 63,8%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n Vi\u1ec7t<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
3. V\u00ec sao nh\u00e0 b\u00e1n than ph\u00ed nh\u01b0ng kh\u00f4ng d\u00e1m r\u1eddi s\u00e0n
\n<\/strong><\/span>Khi ph\u00ed s\u00e0n t\u0103ng nhi\u1ec1u \u0111\u1ee3t trong n\u0103m, nh\u00e0 b\u00e1n ph\u1ea3n \u1ee9ng ra sao? V\u1edbi m\u1ed9t \u0111\u01a1n h\u00e0ng 445.000 \u0111\u1ed3ng tr\u00ean Shopee, t\u1ed5ng ph\u00ed s\u00e0n chi\u1ebfm kho\u1ea3ng 21,3% gi\u00e1 b\u00e1n; c\u1ed9ng thu\u1ebf v\u00e0 qu\u1ea3ng c\u00e1o n\u1ed9i s\u00e0n, chi ph\u00ed g\u1ea7n b\u1eb1ng m\u1ed9t ph\u1ea7n ba gi\u00e1 b\u00e1n. D\u00f9 v\u1eady, s\u1ed1 nh\u00e0 b\u00e1n v\u1eabn t\u0103ng: n\u1eeda \u0111\u1ea7u 2026 c\u00f3 613.800 nh\u00e0 b\u00e1n tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki, t\u0103ng h\u01a1n 14% so v\u1edbi c\u00f9ng k\u1ef3.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeBiz<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
4. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: C\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng
\n<\/strong><\/span>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 ch\u1ec9 l\u00e0 m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng? Theo s\u1ed1 li\u1ec7u c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u0103m 2024 \u01b0\u1edbc \u0111\u1ea1t tr\u00ean 25 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 20-25%\/n\u0103m. B\u00e0i b\u00e1o c\u0169ng ch\u1ec9 ra c\u00e1c r\u1ee7i ro nh\u01b0 h\u00e0ng gi\u1ea3, ph\u1ee5 thu\u1ed9c n\u1ec1n t\u1ea3ng, logistics ch\u1eb7ng cu\u1ed1i (15-20% gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m) v\u00e0 \u0111\u1ec1 xu\u1ea5t 8 nh\u00f3m gi\u1ea3i ph\u00e1p cho ph\u00e1t tri\u1ec3n an to\u00e0n, b\u1ec1n v\u1eefng.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo M\u1ed9t Th\u1ebf Gi\u1edbi<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
5. Vi\u00ean s\u1ee7i, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng d\u1ec5 mua, kh\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng
\n<\/strong><\/span>Vi\u00ean s\u1ee7i b\u00e1n qua s\u00e0n r\u1ea5t ti\u1ec7n, nh\u01b0ng ng\u01b0\u1eddi mua kh\u00f3 bi\u1ebft th\u1eadt gi\u1ea3. Ri\u00eang nh\u00f3m vitamin C d\u1ea1ng vi\u00ean s\u1ee7i tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki n\u0103m 2025 \u0111\u1ea1t kho\u1ea3ng 5,2 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 v\u1edbi kho\u1ea3ng 101.000 s\u1ea3n ph\u1ea9m b\u00e1n ra t\u1eeb 445 shop; Shopee chi\u1ebfm 54,4% doanh s\u1ed1 v\u00e0 70,4% s\u1ea3n l\u01b0\u1ee3ng, TikTok Shop l\u1ea7n l\u01b0\u1ee3t 42,1% v\u00e0 27,3%. Trong khi \u0111\u00f3, C\u00f4ng an H\u00e0 N\u1ed9i \u0111\u00e3 t\u1ea1m gi\u1eef 1.224.500 s\u1ea3n ph\u1ea9m vi\u00ean s\u1ee7i c\u00f3 natri benzoat cao kho\u1ea3ng 33 l\u1ea7n m\u1ee9c c\u00f4ng b\u1ed1, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n qua qu\u1ea7y thu\u1ed1c, TikTok Shop v\u00e0 Shopee.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo b\u00e1o Lao \u0110\u1ed9ng<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
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<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u00ecn chung, tu\u1ea7n n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u1eeba m\u1edf r\u1ed9ng v\u1eeba ch\u1ecbu nhi\u1ec1u s\u1ee9c \u00e9p. Nhu c\u1ea7u s\u00e1ch gi\u00e1o khoa \u0111\u1ed5 v\u1ec1 s\u00e0n online v\u00e0 doanh s\u1ed1 t\u1eadp trung v\u00e0o nh\u00f3m Shop Mall cho th\u1ea5y ng\u01b0\u1eddi mua \u01b0u ti\u00ean ngu\u1ed3n h\u00e0ng s\u1eb5n c\u00f3 v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

\u1ede ph\u00eda ng\u01b0\u1eddi b\u00e1n, ph\u00ed s\u00e0n t\u0103ng khi\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng \u0111i nh\u01b0ng s\u1ed1 nh\u00e0 b\u00e1n v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng, trong khi v\u1ee5 vi\u1ec7c vi\u00ean s\u1ee7i v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng nh\u1eafc r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 ni\u1ec1m tin s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng d\u00e0i h\u1ea1n c\u1ee7a c\u1ea3 th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n