{"id":1634,"date":"2026-10-12T16:22:41","date_gmt":"2026-10-12T09:22:41","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1634"},"modified":"2026-10-12T16:22:41","modified_gmt":"2026-10-12T09:22:41","slug":"metric-thuong-mai-dien-tu-chuyen-tu-dua-gia-sang-dua-gia-tri","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-thuong-mai-dien-tu-chuyen-tu-dua-gia-sang-dua-gia-tri\/","title":{"rendered":"B\u1ea3n tin E-com 13\/10: “Meta ch\u1eb7n qu\u1ea3ng c\u00e1o d\u1eabn v\u1ec1 TikTok\u201d, \u201cTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u1ec3n t\u1eeb \u0111ua gi\u00e1 sang \u0111ua gi\u00e1 tr\u1ecb”"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y cho th\u1ea5y cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa TikTok Shop v\u00e0 Shopee ng\u00e0y c\u00e0ng s\u00edt sao, trong khi \u00e1p l\u1ef1c gi\u00e1 c\u1ea3 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi mua s\u1eafm: ng\u01b0\u1eddi mua chi nhi\u1ec1u h\u01a1n cho m\u1ed7i s\u1ea3n ph\u1ea9m, \u01b0u ti\u00ean gian h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 \u0111\u00f2i h\u1ecfi nh\u00e0 b\u00e1n ph\u1ea3i gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n giao nh\u1eadn. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/span><\/p>\n\n\n\n\n\n\n\n\n
1. Meta ch\u1eb7n qu\u1ea3ng c\u00e1o d\u1eabn v\u1ec1 TikTok: Nh\u00e0 b\u00e1n h\u00e0ng Vi\u1ec7t b\u1ecb \u1ea3nh h\u01b0\u1edfng ra sao?<\/b><\/span><\/p>\n

Khi TikTok Shop \u0111\u00e3 chi\u1ebfm g\u1ea7n n\u1eeda gi\u00e1 tr\u1ecb giao d\u1ecbch TM\u0110T Vi\u1ec7t Nam, m\u1ed9t l\u1ec7nh c\u1ea5m qu\u1ea3ng c\u00e1o t\u1eeb Meta c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch nh\u00e0 b\u00e1n k\u00e9o kh\u00e1ch v\u1ec1 gian h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? Theo d\u1eef li\u1ec7u Metric, trong 12 th\u00e1ng \u0111\u1ebfn th\u00e1ng 4\/2026, TikTok Shop \u0111\u1ea1t kho\u1ea3ng 5,96 t\u1ef7 USD gi\u00e1 tr\u1ecb giao d\u1ecbch, chi\u1ebfm 44% th\u1ecb ph\u1ea7n (t\u0103ng t\u1eeb 33%), trong khi th\u1ecb ph\u1ea7n Shopee gi\u1ea3m t\u1eeb 61% xu\u1ed1ng 53%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo VnBusiness<\/span><\/i><\/td>\n

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2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: T\u1eeb \u0111ua gi\u00e1 \u0111\u1ebfn \u0111ua gi\u00e1 tr\u1ecb
\n<\/strong><\/span><\/p>\n

Khi s\u1ee9c mua tr\u1ef1c tuy\u1ebfn v\u1eabn t\u0103ng nh\u01b0ng ch\u1eadm l\u1ea1i, nh\u00f3m s\u1ea3n ph\u1ea9m \u1edf ph\u00e2n kh\u00fac gi\u00e1 n\u00e0o \u0111ang th\u1eafng th\u1ebf? Theo b\u00e0 \u0110inh Th\u1ecb Nho, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Metric, trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m nh\u00f3m d\u01b0\u1edbi 100.000 \u0111\u1ed3ng v\u00e0 100.000 – 200.000 \u0111\u1ed3ng l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 4,2% v\u00e0 3,4%, trong khi nh\u00f3m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng 3,1%, chi\u1ebfm 18,2% th\u1ecb ph\u1ea7n doanh s\u1ed1.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n Tr\u00ed<\/span><\/i><\/td>\n

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3. \u201cN\u01b0\u1edbc c\u1edd\u201d m\u1edbi c\u1ee7a Shopee, Lazada, TikTok Shop
\n<\/strong><\/span><\/p>\n

Khi ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n ch\u1ec9 s\u0103n gi\u00e1 r\u1ebb, c\u00e1c s\u00e0n l\u1edbn \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o nh\u00f3m nh\u00e0 b\u00e1n n\u00e0o? Theo Metric.vn, 6 th\u00e1ng \u0111\u1ea7u n\u0103m Shop Mall tuy ch\u1ec9 chi\u1ebfm 2,79% s\u1ed1 nh\u00e0 b\u00e1n tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop nh\u01b0ng \u0111\u00e3 \u0111\u00f3ng g\u00f3p t\u1edbi 34,2% doanh s\u1ed1; d\u00f9 s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m 6%, doanh s\u1ed1 nh\u00f3m n\u00e0y v\u1eabn t\u0103ng 54%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng doanh thu b\u00ecnh qu\u00e2n m\u1ed7i shop t\u0103ng kho\u1ea3ng 64%. Chuy\u1ec3n \u0111\u1ed5i h\u00ecnh th\u1ee9c gian h\u00e0ng \u0111ang tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 nh\u1eb1n cho c\u1ea3 s\u00e0n v\u00e0 nh\u00e0 b\u00e1n.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Znews<\/span><\/i><\/td>\n

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4. \u0110\u1ed3 g\u1ed7 n\u1ed9i th\u1ea5t l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, logistics th\u00e0nh b\u00e0i to\u00e1n kh\u00f3
\n<\/strong><\/span><\/p>\n

M\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 \u0111\u01b0a chi\u1ebfc k\u1ec7 g\u1ed7 \u0111\u1ebfn m\u1ecdi t\u1ec9nh th\u00e0nh, nh\u01b0ng sofa hay t\u1ee7 qu\u1ea7n \u00e1o th\u00ec sao? Theo Metric, n\u0103m 2025 Shopee chi\u1ebfm 72,6% doanh s\u1ed1 \u0111\u1ed3 g\u1ed7 n\u1ed9i th\u1ea5t, TikTok Shop chi\u1ebfm 23,6%; s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y ch\u1ee7 y\u1ebfu l\u00e0 k\u1ec7, b\u00e0n, h\u00e0ng MDF ho\u1eb7c g\u1ed7 gh\u00e9p d\u1ec5 th\u00e1o l\u1eafp, c\u00f2n h\u00e0ng c\u1ed3ng k\u1ec1nh v\u01b0\u1edbng chi ph\u00ed giao nh\u1eadn v\u00e0 l\u1eafp \u0111\u1eb7t.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Th\u01b0\u01a1ng gia<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
5. Mua h\u00e0ng online: C\u1ea1nh tranh b\u1eb1ng gi\u00e1, gi\u1eef kh\u00e1ch b\u1eb1ng ni\u1ec1m tin
\n<\/strong><\/span><\/p>\n

Doanh s\u1ed1 t\u0103ng nhanh h\u01a1n s\u1ea3n l\u01b0\u1ee3ng h\u01a1n 3 l\u1ea7n cho th\u1ea5y ng\u01b0\u1eddi mua \u0111ang chi nhi\u1ec1u h\u01a1n cho m\u1ed7i s\u1ea3n ph\u1ea9m – nh\u01b0ng h\u1ecd d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 ch\u1ecdn gian h\u00e0ng? Theo Metric, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t h\u01a1n 291.000 t\u1ef7 \u0111\u1ed3ng (+44%) trong khi s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 13,67%; nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm ch\u01b0a \u0111\u1ebfn 3% s\u1ed1 shop nh\u01b0ng \u0111\u00f3ng g\u00f3p h\u01a1n 1\/3 doanh s\u1ed1, v\u1edbi doanh s\u1ed1 t\u0103ng 54%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo VTV<\/span><\/i><\/td>\n

\"\"<\/td>\n<\/tr>\n
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Nh\u00ecn chung, b\u1ee9c tranh tu\u1ea7n n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb cu\u1ed9c \u0111ua gi\u00e1 sang cu\u1ed9c \u0111ua gi\u00e1 tr\u1ecb. V\u1edbi nh\u00e0 b\u00e1n, \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a “s\u1ed1ng s\u00f3t” tr\u00ean s\u00e0n kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n ai b\u00e1n r\u1ebb h\u01a1n. Nh\u00f3m Shop Mall n\u1eafm 34,2% doanh s\u1ed1 d\u00f9 ch\u1ec9 chi\u1ebfm 2,79% s\u1ed1 shop, c\u00f2n nh\u1eefng ng\u00e0nh h\u00e0ng c\u1ed3ng k\u1ec1nh nh\u01b0 \u0111\u1ed3 g\u1ed7 n\u1ed9i th\u1ea5t cho th\u1ea5y kh\u1ea3 n\u0103ng giao nh\u1eadn v\u00e0 \u0111\u00f3ng g\u00f3i c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m gi\u00e1 b\u00e1n. Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh d\u1eabn kh\u00e1ch duy nh\u1ea5t, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o Meta d\u1eabn v\u1ec1 TikTok, c\u0169ng l\u00e0 r\u1ee7i ro c\u1ea7n t\u00ednh \u0111\u1ebfn.<\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n