{"id":1619,"date":"2026-10-08T12:06:07","date_gmt":"2026-10-08T05:06:07","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1619"},"modified":"2026-10-08T12:40:05","modified_gmt":"2026-10-08T05:40:05","slug":"metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/","title":{"rendered":"Metric: C\u00e1ch d\u00f9ng data th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">B\u1ea1n d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u0103ng hay gi\u1ea3m ng\u00e2n s\u00e1ch marketing, c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 cao nh\u1ea5t cho brand\/shop c\u1ee7a m\u00ecnh?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c Brand v\u00e0 Seller th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T), ng\u00e2n s\u00e1ch Marketing l\u00e0 m\u1ed9t trong c\u00e1c kho\u1ea3n c\u00f3 t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t trong chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 doanh thu b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i ng\u00e0y, m\u1ed7i tu\u1ea7n, th\u1eadm ch\u00ed t\u1eebng gi\u1edd, c\u00e1c CMO, E-commerce Manager hay Ch\u1ee7 shop \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e2u h\u1ecfi h\u00f3c b\u00faa: <\/span><b>\u201cN\u00ean d\u1eebng ti\u00eau ti\u1ec1n hay ti\u1ebfp t\u1ee5c? N\u1ebfu ti\u1ebfp t\u1ee5c th\u00ec n\u00ean \u0111\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn l\u1edbn nh\u1ea5t?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u1ea5t nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng v\u1eabn quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean &#8220;c\u1ea3m x\u00fac&#8221;, &#8220;kinh nghi\u1ec7m c\u0169&#8221; ho\u1eb7c ch\u1ea1y theo \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng. K\u1ebft qu\u1ea3 l\u00e0 ng\u00e2n s\u00e1ch c\u1ea1n ki\u1ec7t m\u00e0 doanh s\u1ed1 v\u1eabn gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7. b\u00e0i ph\u00e2n t\u00edch d\u01b0\u1edbi \u0111\u00e2y t\u1eeb chuy\u00ean gia d\u1eef li\u1ec7u c\u1ee7a <\/span><b>Metric<\/b><span style=\"font-weight: 400;\"> s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i b\u00e0i to\u00e1n n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <\/span><b>Data th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\"> l\u00e0m &#8220;kim ch\u1ec9 nam&#8221; cho t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch.<\/span><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"C\u00e1ch d\u00f9ng data th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing\" src=\"https:\/\/www.loom.com\/embed\/2a7a7b9a4b944194a4b549e157382902\" frameborder=\"0\" width=\"1333.3333333333333\" height=\"1000\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Video t\u00f3m t\u1eaft n\u1ed9i dung ph\u00e2n t\u00edch<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#1_nhan_dien_cac_%e2%80%9ckhoang_trong_doanh_so%e2%80%9d_de_toi_uu_ngan_sach\" title=\"1. Nh\u1eadn di\u1ec7n c\u00e1c &#8220;kho\u1ea3ng tr\u1ed1ng doanh s\u1ed1&#8221; \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch\">1. Nh\u1eadn di\u1ec7n c\u00e1c &#8220;kho\u1ea3ng tr\u1ed1ng doanh s\u1ed1&#8221; \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#khoang_trong_1_dong_doanh_so_tu_cac_kenh_ban_san_tmdt\" title=\"Kho\u1ea3ng tr\u1ed1ng 1: D\u00f2ng doanh s\u1ed1 t\u1eeb c\u00e1c k\u00eanh b\u00e1n (S\u00e0n TM\u0110T)\">Kho\u1ea3ng tr\u1ed1ng 1: D\u00f2ng doanh s\u1ed1 t\u1eeb c\u00e1c k\u00eanh b\u00e1n (S\u00e0n TM\u0110T)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#khoang_trong_2_nhip_tang_tai_cac_mua_mega_sales\" title=\"Kho\u1ea3ng tr\u1ed1ng 2: Nh\u1ecbp t\u0103ng t\u1ea1i c\u00e1c m\u00f9a Mega Sales\">Kho\u1ea3ng tr\u1ed1ng 2: Nh\u1ecbp t\u0103ng t\u1ea1i c\u00e1c m\u00f9a Mega Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#2_khi_nao_nen_tang_giam_hay_dung_ngan_sach_marketing\" title=\"2. Khi n\u00e0o n\u00ean T\u0102NG, GI\u1ea2M hay D\u1eeaNG ng\u00e2n s\u00e1ch Marketing?\">2. Khi n\u00e0o n\u00ean T\u0102NG, GI\u1ea2M hay D\u1eeaNG ng\u00e2n s\u00e1ch Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#truong_hop_1_tang_ngan_sach_khi_tang_truong_cua_ban_thap_hon_nhip_thi_truong\" title=\"Tr\u01b0\u1eddng h\u1ee3p 1: T\u0102NG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n TH\u1ea4P H\u01a0N nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)\">Tr\u01b0\u1eddng h\u1ee3p 1: T\u0102NG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n TH\u1ea4P H\u01a0N nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#truong_hop_2_giu_nguyen_ngan_sach_khi_tang_truong_bang_nhip_thi_truong\" title=\"Tr\u01b0\u1eddng h\u1ee3p 2: GI\u1eee NGUY\u00caN ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng B\u1eb0NG nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)\">Tr\u01b0\u1eddng h\u1ee3p 2: GI\u1eee NGUY\u00caN ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng B\u1eb0NG nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#truong_hop_3_cat_giam_hoac_dung_ngan_sach_khi_tang_truong_cua_ban_cao_hon_qua_nhieu_so_voi_nhip_thi_truong\" title=\"Tr\u01b0\u1eddng h\u1ee3p 3: C\u1eaeT GI\u1ea2M ho\u1eb7c D\u1eeaNG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng C\u1ee6A B\u1ea0N CAO H\u01a0N QU\u00c1 NHI\u1ec0U so v\u1edbi nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)\">Tr\u01b0\u1eddng h\u1ee3p 3: C\u1eaeT GI\u1ea2M ho\u1eb7c D\u1eeaNG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng C\u1ee6A B\u1ea0N CAO H\u01a0N QU\u00c1 NHI\u1ec0U so v\u1edbi nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#3_neu_tang_nen_phan_bo_ngan_sach_vao_dau_de_dat_hieu_qua_cao_nhat\" title=\"3. N\u1ebfu T\u0102NG, n\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?\">3. N\u1ebfu T\u0102NG, n\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/#loi_ket\" title=\"L\u1eddi k\u1ebft\">L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_nhan_dien_cac_%e2%80%9ckhoang_trong_doanh_so%e2%80%9d_de_toi_uu_ngan_sach\"><\/span><b>1. Nh\u1eadn di\u1ec7n c\u00e1c &#8220;kho\u1ea3ng tr\u1ed1ng doanh s\u1ed1&#8221; \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mu\u1ed1n t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c n\u01a1i ti\u1ec1n c\u1ee7a m\u00ecnh \u0111ang b\u1ecb <\/span><b>&#8220;ph\u00ed ph\u1ea1m&#8221;<\/b><span style=\"font-weight: 400;\"> (chi ti\u00eau v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u th\u1ef1c t\u1ebf) ho\u1eb7c <\/span><b>&#8220;ti\u00eau qu\u00e1 \u00edt&#8221;<\/b><span style=\"font-weight: 400;\"> (b\u1ecf l\u1ee1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c). D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u1ebd ch\u1ec9 ra 2 kho\u1ea3ng tr\u1ed1ng l\u1edbn nh\u1ea5t:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"khoang_trong_1_dong_doanh_so_tu_cac_kenh_ban_san_tmdt\"><\/span><b>Kho\u1ea3ng tr\u1ed1ng 1: D\u00f2ng doanh s\u1ed1 t\u1eeb c\u00e1c k\u00eanh b\u00e1n (S\u00e0n TM\u0110T)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed7i s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 m\u1ed9t &#8220;nh\u1ecbp \u0111\u1eadp&#8221; v\u00e0 quy m\u00f4 kh\u00e1ch h\u00e0ng ri\u00eang. N\u1ebfu gian h\u00e0ng c\u1ee7a b\u1ea1n ch\u01b0a hi\u1ec7n di\u1ec7n ho\u1eb7c ch\u01b0a \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c tr\u00ean m\u1ed9t s\u00e0n c\u00f3 s\u1ee9c mua l\u1edbn, b\u1ea1n \u0111ang tr\u1ef1c ti\u1ebfp b\u1ecf ng\u1ecf to\u00e0n b\u1ed9 d\u00f2ng doanh s\u1ed1 t\u1ea1i \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o d\u1eef li\u1ec7u bi\u1ebfn \u0111\u1ed9ng doanh s\u1ed1 c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m \u201c\u0110i\u1ec7n tho\u1ea1i\u201d trong 3 th\u00e1ng g\u1ea7n nh\u1ea5t c\u1ee7a c\u00e1c s\u00e0n:<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1626\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=740%2C305&#038;ssl=1\" alt=\"tang-truong-nhom-hang-dien-thoai-theo-san-tmdt-trong-3-thang\" width=\"740\" height=\"305\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?w=2418&amp;ssl=1 2418w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=300%2C124&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=1024%2C423&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=768%2C317&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=1536%2C634&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?resize=2048%2C845&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/platform-chart.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">H\u00ecnh 1: T\u0103ng tr\u01b0\u1edfng nh\u00f3m h\u00e0ng \u201c\u0111i\u1ec7n tho\u1ea1i\u201d theo s\u00e0n TM\u0110T trong 3 th\u00e1ng<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopee<\/b><span style=\"font-weight: 400;\"> gi\u1eef v\u1ecb th\u1ebf \u00e1p \u0111\u1ea3o v\u1ec1 quy m\u00f4 doanh s\u1ed1. Trong c\u00e1c \u0111\u1ee3t Si\u00eau Sale ng\u00e0y \u0111\u00f4i (nh\u01b0 7\/7, 8\/8 hay 9\/9), doanh s\u1ed1 Shopee \u0111\u1ea1t nh\u1eefng \u0111\u1ec9nh c\u1ef1c cao. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n t\u1eeb <\/span><b>13\/07 &#8211; 19\/07<\/b><span style=\"font-weight: 400;\">, Shopee \u0111\u1ea1t \u0111\u1ec9nh g\u1ea7n <\/span><b>260 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">, v\u00e0 \u0111\u1ec9nh \u0111i\u1ec3m \u0111\u1ee3t sale 9\/9 (<\/span><b>14\/09 &#8211; 20\/09<\/b><span style=\"font-weight: 400;\">) v\u1ecdt l\u00ean t\u1edbi g\u1ea7n <\/span><b>300 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lazada<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>TikTok Shop<\/b><span style=\"font-weight: 400;\"> dao \u0111\u1ed9ng \u1edf m\u1ee9c quy m\u00f4 nh\u1ecf h\u01a1n nh\u01b0ng c\u00f3 nh\u1eefng nh\u1ecbp s\u00f3ng t\u01b0\u01a1ng t\u1ef1. \u0110\u00e1ng ch\u00fa \u00fd, t\u1ea1i \u0111\u1ee3t sale 9\/9 (tu\u1ea7n <\/span><b>07\/09 &#8211; 13\/09<\/b><span style=\"font-weight: 400;\">), Lazada c\u00f3 s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd v\u01b0\u1ee3t m\u1ed1c <\/span><b>60 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">, th\u1eadm ch\u00ed v\u01b0\u1ee3t qua TikTok Shop (\u0111\u1ea1t kho\u1ea3ng <\/span><b>50 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">) trong c\u00f9ng th\u1eddi \u0111i\u1ec3m.<\/span><\/li>\n<\/ul>\n<p><b>B\u00e0i h\u1ecdc ng\u00e2n s\u00e1ch:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu shop c\u1ee7a b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o Shopee m\u00e0 b\u1ecf qua Lazada hay TikTok Shop trong \u0111\u1ee3t Sale 9\/9, b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 s\u00f3ng t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t bi\u1ebfn t\u1eeb hai n\u1ec1n t\u1ea3ng n\u00e0y. Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch sang \u0111a s\u00e0n v\u00e0o \u0111\u00fang nh\u1ecbp s\u00f3ng s\u1ebd gi\u00fap b\u1ea1n khai th\u00e1c tr\u1ecdn v\u1eb9n &#8220;kho\u1ea3ng tr\u1ed1ng doanh s\u1ed1&#8221; c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"khoang_trong_2_nhip_tang_tai_cac_mua_mega_sales\"><\/span><b>Kho\u1ea3ng tr\u1ed1ng 2: Nh\u1ecbp t\u0103ng t\u1ea1i c\u00e1c m\u00f9a Mega Sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u00ean c\u00e1c s\u00e0n TM\u0110T, doanh s\u1ed1 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n m\u00e0 t\u1eadp trung v\u00e0o c\u00e1c &#8220;\u0111i\u1ec3m b\u00f9ng n\u1ed5&#8221; (Mega Sales \/ Ng\u00e0y \u0111\u00f4i).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu trong c\u00e1c d\u1ecbp Sales, t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a shop b\u1ea1n <\/span><b>th\u1ea5p h\u01a1n nh\u1ecbp t\u0103ng chung c\u1ee7a s\u00e0n<\/b><span style=\"font-weight: 400;\">, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ee9c chu\u1ea9n (benchmark) c\u1ee7a s\u00e0n v\u1eabn th\u1eeba s\u1ee9c &#8220;k\u00e9o&#8221; shop c\u1ee7a b\u1ea1n l\u00ean n\u1ebfu b\u1ea1n ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 s\u00e0n (H\u00ecnh 1):<\/b><span style=\"font-weight: 400;\"> Tu\u1ea7n t\u1eeb <\/span><b>27\/07 &#8211; 02\/08<\/b><span style=\"font-weight: 400;\"> l\u00e0 giai \u0111o\u1ea1n &#8220;tr\u1ea7m&#8221; c\u1ee7a th\u1ecb tr\u01b0\u1eddng (Shopee ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng <\/span><b>150 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">). Nh\u01b0ng b\u01b0\u1edbc sang tu\u1ea7n <\/span><b>10\/08 &#8211; 16\/08<\/b><span style=\"font-weight: 400;\"> (\u0111\u1ee3t Sale 8\/8), Shopee l\u1eadp t\u1ee9c b\u1eadt v\u1ecdt l\u00ean m\u1ed1c <\/span><b>260 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> (t\u0103ng tr\u01b0\u1edfng h\u01a1n 70%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ebfu trong tu\u1ea7n 10\/08 &#8211; 16\/08 \u0111\u00f3, gian h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ec9 t\u0103ng tr\u01b0\u1edfng 20% &#8211; 30%, b\u1ea1n \u0111ang chi qu\u00e1 \u00edt ti\u1ec1n qu\u1ea3ng c\u00e1o\/khuy\u1ebfn m\u00e3i so v\u1edbi s\u1ee9c mua th\u1ef1c t\u1ebf. Th\u1ecb tr\u01b0\u1eddng \u0111ang &#8220;n\u00f3ng&#8221;, kh\u00e1ch h\u00e0ng \u0111ang s\u1eb5n s\u00e0ng m\u1edf v\u00ed, v\u00e0 kho\u1ea3ng tr\u1ed1ng doanh s\u1ed1 \u0111\u00f3 \u0111ang r\u01a1i v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 bi\u1ebft t\u0103ng t\u1ed1c ng\u00e2n s\u00e1ch.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_khi_nao_nen_tang_giam_hay_dung_ngan_sach_marketing\"><\/span><b>2. Khi n\u00e0o n\u00ean T\u0102NG, GI\u1ea2M hay D\u1eeaNG ng\u00e2n s\u00e1ch Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c c\u00e2u h\u1ecfi n\u00e0y, ch\u00fang ta kh\u00f4ng nh\u00ecn v\u00e0o con s\u1ed1 c\u1ee7a ch\u00ednh m\u00ecnh m\u00e0 ph\u1ea3i so s\u00e1nh <\/span><b>nh\u1ecbp t\u0103ng tr\u01b0\u1edfng c\u1ee7a shop m\u00ecnh v\u1edbi nh\u1ecbp t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c Shop d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng (Top Players)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ee9c tranh c\u1ea1nh tranh top c\u00e1c Shop c\u0169ng trong nh\u00f3m h\u00e0ng \u0110i\u1ec7n tho\u1ea1i (H\u00ecnh 2) cho th\u1ea5y r\u00f5 b\u1ee9c tranh n\u00e0y:<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1625\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=740%2C300&#038;ssl=1\" alt=\"tang-truong-nhom-hang-dien-thoai-theo-shop-trong-3-thang\" width=\"740\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?w=2432&amp;ssl=1 2432w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=300%2C122&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=1024%2C415&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=768%2C311&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=1536%2C623&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?resize=2048%2C830&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/shop-chart.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>H\u00ecnh 2: T\u0103ng tr\u01b0\u1edfng nh\u00f3m h\u00e0ng \u201c\u0111i\u1ec7n tho\u1ea1i\u201d theo Shop trong 3 th\u00e1ng<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"truong_hop_1_tang_ngan_sach_khi_tang_truong_cua_ban_thap_hon_nhip_thi_truong\"><\/span><b>Tr\u01b0\u1eddng h\u1ee3p 1: T\u0102NG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n TH\u1ea4P H\u01a0N nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u00ecn v\u00e0o <\/span><b>Apple Flagship Store<\/b><span style=\"font-weight: 400;\"> trong \u0111\u1ee3t Sale 9\/9 (tu\u1ea7n <\/span><b>07\/09 &#8211; 13\/09<\/b><span style=\"font-weight: 400;\"> \u0111\u1ebfn <\/span><b>14\/09 &#8211; 20\/09<\/b><span style=\"font-weight: 400;\">): doanh s\u1ed1 c\u1ee7a h\u1ecd nh\u1ea3y v\u1ecdt t\u1eeb m\u1ee9c <\/span><b>~38 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> l\u00ean \u0111\u1ec9nh l\u1ecbch s\u1eed <\/span><b>h\u01a1n 70 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">. T\u01b0\u01a1ng t\u1ef1, <\/span><b>F.Studio By FPT<\/b><span style=\"font-weight: 400;\"> c\u0169ng t\u0103ng t\u1eeb d\u01b0\u1edbi <\/span><b>10 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> v\u1ecdt l\u00ean m\u1ed1c <\/span><b>30 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> trong tu\u1ea7n <\/span><b>07\/09 &#8211; 13\/09<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ecbch b\u1ea3n:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu shop c\u1ee7a b\u1ea1n c\u0169ng kinh doanh s\u1ea3n ph\u1ea9m Apple\/\u0110i\u1ec7n tho\u1ea1i nh\u01b0ng trong tu\u1ea7n 07\/09 &#8211; 13\/09 doanh s\u1ed1 ch\u1ec9 t\u0103ng nh\u1eb9 ho\u1eb7c \u0111i ngang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> M\u1ee9c chu\u1ea9n c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111ang k\u00e9o to\u00e0n ng\u00e0nh \u0111i l\u00ean r\u1ea5t m\u1ea1nh. B\u1ea1n <\/span><b>C\u1ea6N T\u0102NG NG\u00c2N S\u00c1CH MARKETING<\/b><span style=\"font-weight: 400;\"> (\u0111\u1ea9y m\u1ea1nh Ads, Flash Sale, Voucher). \u0110\u1ea7u t\u01b0 th\u00eam ng\u00e2n s\u00e1ch l\u00fac n\u00e0y ho\u00e0n to\u00e0n an to\u00e0n, gi\u00fap b\u1ea1n h\u1ee9ng tr\u1ecdn c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"truong_hop_2_giu_nguyen_ngan_sach_khi_tang_truong_bang_nhip_thi_truong\"><\/span><b>Tr\u01b0\u1eddng h\u1ee3p 2: GI\u1eee NGUY\u00caN ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng B\u1eb0NG nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn v\u00e0o \u0111\u01b0\u1eddng bi\u1ec3u di\u1ec5n c\u1ee7a <\/span><b>Clickbuy Official Store<\/b><span style=\"font-weight: 400;\"> (H\u00ecnh 2): Duy tr\u00ec m\u1ee9c doanh s\u1ed1 kh\u00e1 \u1ed5n \u0111\u1ecbnh quanh m\u1ed1c <\/span><b>10 &#8211; 20 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> su\u1ed1t t\u1eeb th\u00e1ng 7 \u0111\u1ebfn th\u00e1ng 10, c\u00f3 t\u0103ng nh\u1eb9 v\u00e0o c\u00e1c d\u1ecbp sale (nh\u01b0 \u0111\u1ea1t g\u1ea7n <\/span><b>20 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\"> v\u00e0o tu\u1ea7n <\/span><b>13\/07 &#8211; 19\/07<\/b><span style=\"font-weight: 400;\"> v\u00e0 tu\u1ea7n <\/span><b>10\/08 &#8211; 16\/08<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu nh\u1ecbp t\u0103ng c\u1ee7a b\u1ea1n b\u00e1m s\u00e1t t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh n\u00e0y c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u1ee9c ng\u00e2n s\u00e1ch Marketing hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111ang <\/span><b>R\u1ea4T PH\u00d9 H\u1ee2P<\/b><span style=\"font-weight: 400;\">. H\u00e3y ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u1ec3 b\u1ea3o to\u00e0n hi\u1ec7u qu\u1ea3 ROI.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"truong_hop_3_cat_giam_hoac_dung_ngan_sach_khi_tang_truong_cua_ban_cao_hon_qua_nhieu_so_voi_nhip_thi_truong\"><\/span><b>Tr\u01b0\u1eddng h\u1ee3p 3: C\u1eaeT GI\u1ea2M ho\u1eb7c D\u1eeaNG ng\u00e2n s\u00e1ch (Khi t\u0103ng tr\u01b0\u1edfng C\u1ee6A B\u1ea0N CAO H\u01a0N QU\u00c1 NHI\u1ec0U so v\u1edbi nh\u1ecbp th\u1ecb tr\u01b0\u1eddng)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn v\u00e0o <\/span><b>SAMSUNG Flagship Store<\/b><span style=\"font-weight: 400;\"> giai \u0111o\u1ea1n tu\u1ea7n <\/span><b>07\/09 &#8211; 13\/09<\/b><span style=\"font-weight: 400;\">: H\u1ecd \u0111\u1ea1t \u0111\u1ec9nh <\/span><b>~25 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">, nh\u01b0ng ngay tu\u1ea7n sau \u0111\u00f3 (<\/span><b>14\/09 &#8211; 20\/09<\/b><span style=\"font-weight: 400;\">), doanh s\u1ed1 Samsung t\u1ee5t d\u1ed1c m\u1ea1nh xu\u1ed1ng d\u01b0\u1edbi <\/span><b>10 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">, trong khi Apple v\u1eabn \u0111ang tr\u00ean \u0111\u1ec9nh <\/span><b>70 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ecbch b\u1ea3n:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu trong tu\u1ea7n 14\/09 &#8211; 20\/09, b\u1ea1n c\u1ed1 t\u00ecnh &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; Ch\u1ea1y Ads \u0111\u1ec3 k\u00e9o doanh s\u1ed1 Samsung \u0111u\u1ed5i k\u1ecbp Apple.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n n\u00ean <\/span><b>C\u1eaeT GI\u1ea2M HO\u1eb6C D\u1eeaNG NG\u00c2N S\u00c1CH<\/b><span style=\"font-weight: 400;\">. L\u00fac n\u00e0y nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho nh\u00f3m h\u00e0ng \u0111\u00f3 \u0111\u00e3 h\u1ea1 nhi\u1ec7t. N\u1ebfu ti\u1ebfp t\u1ee5c n\u1ea1p ti\u1ec1n, b\u1ea1n \u0111ang tr\u1ea3 ti\u1ec1n cho ph\u1ea7n nhu c\u1ea7u kh\u00f4ng t\u1ed3n t\u1ea1i, khi\u1ebfn chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng (CAC) t\u0103ng v\u1ecdt v\u00e0 \u0103n m\u00f2n l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_neu_tang_nen_phan_bo_ngan_sach_vao_dau_de_dat_hieu_qua_cao_nhat\"><\/span><b>3. N\u1ebfu T\u0102NG, n\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong d\u1eef li\u1ec7u m\u1eabu (H\u00ecnh 2) l\u00e0 b\u1ee9c tranh c\u1ee7a ng\u00e0nh h\u00e0ng \u0110i\u1ec7n tho\u1ea1i. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t Shop th\u01b0\u1eddng kinh doanh t\u1eeb <\/span><b>2 &#8211; 5 nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec chia \u0111\u1ec1u ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch &#8220;c\u00e0o b\u1eb1ng&#8221;, b\u1ea1n ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n thao t\u00e1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng cho t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 t\u1ed1i \u01b0u:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch nh\u1ecbp t\u0103ng t\u1eebng Th\u01b0\u01a1ng hi\u1ec7u\/D\u00f2ng s\u1ea3n ph\u1ea9m:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o d\u1eef li\u1ec7u H\u00ecnh 2, giai \u0111o\u1ea1n gi\u1eefa th\u00e1ng 9 (<\/span><b>14\/09 &#8211; 20\/09<\/b><span style=\"font-weight: 400;\">) l\u00e0 &#8220;th\u1eddi \u0111i\u1ec3m v\u00e0ng&#8221; c\u1ee7a <\/span><b>Apple<\/b><span style=\"font-weight: 400;\"> (v\u1ecdt l\u00ean \u0111\u1ec9nh <\/span><b>&gt;70 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">), trong khi <\/span><b>Samsung<\/b><span style=\"font-weight: 400;\"> l\u1ea1i gi\u1ea3m v\u1ec1 m\u1ee9c <\/span><b>&lt;10 t\u1ef7 VN\u0110<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">N\u1ebfu shop c\u1ee7a b\u1ea1n b\u00e1n c\u1ea3 iPhone v\u00e0 Samsung, quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh nh\u1ea5t v\u00e0o tu\u1ea7n 14\/09 l\u00e0 <\/span><b>r\u00fat 70% ng\u00e2n s\u00e1ch Marketing t\u1eeb gian h\u00e0ng Samsung \u0111\u1ec3 d\u1ed3n to\u00e0n l\u1ef1c ch\u1ea1y Ads v\u00e0 Flash Sale cho iPhone<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a L\u1ee3i nhu\u1eadn &amp; Doanh s\u1ed1:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">D\u1ed3n ti\u1ec1n v\u00e0o nh\u00f3m s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 &#8220;s\u00f3ng&#8221; th\u1ecb tr\u01b0\u1eddng m\u1ea1nh nh\u1ea5t s\u1ebd gi\u00fap gi\u1ea3m chi ph\u00ed Bid Ads, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) v\u00e0 mang l\u1ea1i doanh s\u1ed1 l\u1eabn l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho t\u1ed5ng gian h\u00e0ng.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"loi_ket\"><\/span><b>L\u1eddi k\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing kh\u00f4ng c\u00f2n l\u00e0 tr\u1eadn chi\u1ebfn c\u1ee7a nh\u1eefng l\u1eddi \u0111o\u00e1n m\u00f2. Data th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 chi\u1ebfc b\u1ea3n \u0111\u1ed3 gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c khi n\u00e0o n\u00ean \u0111\u1ea1p ga t\u0103ng t\u1ed1c, khi n\u00e0o n\u00ean nh\u1ea5n phanh \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u00f2ng ti\u1ec1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1ed1i \u01b0u t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch Marketing cho gian h\u00e0ng c\u1ee7a m\u00ecnh trong m\u00f9a Sales s\u1eafp t\u1edbi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Chuy\u00ean vi\u00ean Ph\u00e2n t\u00edch D\u1eef li\u1ec7u c\u1ee7a Metric<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u 1-1, b\u00f3c t\u00e1ch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng theo t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u01b0\u1ee3t tr\u1ed9i!<\/span><\/p>\n<p><a href=\"http:\/\/metric.vn\/?t=T%C6%B0+v%E1%BA%A5n+ph%C3%A2n+t%C3%ADch+data+th%E1%BB%8B+tr%C6%B0%E1%BB%9Dng+%C4%91%E1%BB%83+quy%E1%BA%BFt+%C4%91%E1%BB%8Bnh+ng%C3%A2n+s%C3%A1ch+Marketing&amp;st=Ra+quy%E1%BA%BFt+%C4%91%E1%BB%8Bnh+ph%C3%A2n+b%E1%BB%95+ng%C3%A2n+s%C3%A1ch+ch%C3%ADnh+x%C3%A1c+h%C6%A1n+d%E1%BB%B1a+tr%C3%AAn+d%E1%BB%AF+li%E1%BB%87u+th%E1%BB%B1c+t%E1%BA%BF&amp;b=%C4%90%C4%83ng+k%C3%BD&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=w1t5#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1555\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=740%2C109&#038;ssl=1\" alt=\"\" width=\"740\" height=\"109\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=300%2C44&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=1024%2C150&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=768%2C113&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong>V\u1ec1 Metric.vn<\/strong><\/p>\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/p>\n<p>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/p>\n<ul>\n<li>Website: www.metric.vn<br \/>\nEmail: info@metric.vn<br \/>\nPhone Number: 0338 062 221<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u0103ng hay gi\u1ea3m ng\u00e2n s\u00e1ch marketing, c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 cao nh\u1ea5t cho brand\/shop&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[36,58,38,37,39],"class_list":["post-1619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric","tag-du-lieu-thi-truong","tag-lazada","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1ch d\u00f9ng data th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing<\/title>\n<meta name=\"description\" content=\"N\u00ean d\u1eebng ti\u00eau ti\u1ec1n hay ti\u1ebfp t\u1ee5c? N\u1ebfu ti\u1ebfp t\u1ee5c th\u00ec n\u00ean \u0111\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn l\u1edbn nh\u1ea5t?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/metric-cach-dung-data-thi-truong-de-quyet-dinh-ngan-sach-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch d\u00f9ng data th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch Marketing\" \/>\n<meta property=\"og:description\" content=\"N\u00ean d\u1eebng ti\u00eau ti\u1ec1n hay ti\u1ebfp t\u1ee5c? 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