{"id":1610,"date":"2026-10-08T10:32:41","date_gmt":"2026-10-08T03:32:41","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1610"},"modified":"2026-10-08T10:35:38","modified_gmt":"2026-10-08T03:35:38","slug":"metric-ban-tin-ecom-mua-hang-online-canh-tranh-bang-gia-giu-khach-bang-niem-tin","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-ban-tin-ecom-mua-hang-online-canh-tranh-bang-gia-giu-khach-bang-niem-tin\/","title":{"rendered":"B\u1ea3n tin E-com 06\/10: &#8220;Mua h\u00e0ng online: C\u1ea1nh tranh b\u1eb1ng gi\u00e1, gi\u1eef kh\u00e1ch b\u1eb1ng ni\u1ec1m tin&#8221;"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y cho th\u1ea5y m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n r\u00f5 r\u1ec7t trong t\u00e2m l\u00fd ng\u01b0\u1eddi mua: khi gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng ng\u00e0y c\u00e0ng l\u1edbn, ni\u1ec1m tin v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi b\u00e1n \u0111ang quan tr\u1ecdng h\u01a1n m\u1ed9t m\u1ee9c gi\u00e1 r\u1ebb. C\u00f9ng l\u00fac, cu\u1ed9c s\u00e0ng l\u1ecdc gian h\u00e0ng v\u1eabn ti\u1ebfp di\u1ec5n, trong khi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng v\u1eabn t\u00ecm \u0111\u01b0\u1ee3c d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng ri\u00eang. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n n\u00e0y:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 1677px;\">\n<tbody>\n<tr style=\"height: 319px;\">\n<td style=\"width: 56.7126%; height: 319px;\"><span style=\"font-size: 18pt;\"><b>1. Mua h\u00e0ng online: C\u1ea1nh tranh b\u1eb1ng gi\u00e1, gi\u1eef kh\u00e1ch b\u1eb1ng ni\u1ec1m tin<br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">Khi ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t \u0111\u01a1n h\u00e0ng, ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n ch\u1ec9 nh\u00ecn v\u00e0o gi\u00e1 m\u00e0 c\u00f2n c\u00e2n nh\u1eafc \u0111\u1ed9 tin c\u1eady c\u1ee7a gian h\u00e0ng, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi b\u00e1n. Theo Metric, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 doanh s\u1ed1 4 s\u00e0n TM\u0110T l\u1edbn \u0111\u1ea1t h\u01a1n 291.000 t\u1ef7 \u0111\u1ed3ng (t\u0103ng h\u01a1n 44%) trong khi s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 13,67% &#8211; cho th\u1ea5y gi\u00e1 tr\u1ecb m\u1ed7i s\u1ea3n ph\u1ea9m \u0111ang t\u0103ng l\u00ean. \u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng ch\u1ec9 chi\u1ebfm ch\u01b0a \u0111\u1ebfn 3% s\u1ed1 gian h\u00e0ng nh\u01b0ng \u0111\u00f3ng g\u00f3p h\u01a1n 1\/3 doanh s\u1ed1, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ri\u00eang nh\u00f3m n\u00e0y l\u00ean t\u1edbi 54%.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/vtv.vn\/mua-hang-online-canh-tranh-bang-gia-giu-khach-bang-niem-tin-100261005195748496.htm\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo VTV<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 319px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1616\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-90880970475474333083153.webp?resize=740%2C382&#038;ssl=1\" alt=\"\" width=\"740\" height=\"382\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-90880970475474333083153.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-90880970475474333083153.webp?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-90880970475474333083153.webp?resize=768%2C397&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 309px;\">\n<td style=\"width: 56.7126%; height: 309px;\"><span style=\"font-size: 18pt;\"><strong>2. 150.000 shop kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u00e0 cu\u1ed9c ch\u01a1i l\u1ee3i nhu\u1eadn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Doanh s\u1ed1 to\u00e0n ng\u00e0nh v\u1eabn t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, nh\u01b0ng ph\u00eda sau con s\u1ed1 t\u00edch c\u1ef1c \u0111\u00f3 l\u1ea1i l\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u1ee7a h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi b\u00e1n nh\u1ecf. Theo Metric, n\u0103m 2025 t\u1ed5ng doanh s\u1ed1 tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (t\u0103ng 34,75%), nh\u01b0ng s\u1ed1 shop th\u1ef1c s\u1ef1 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng ch\u1ec9 c\u00f2n 601.780, gi\u1ea3m 7,43% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/doanhnghiephoinhap.vn\/150000-gian-hang-roi-san-va-cuoc-choi-loi-nhuan-cua-thuong-mai-dien-tu-147815.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Doanh nghi\u1ec7p &amp; H\u1ed9i nh\u1eadp<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 309px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1615\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tm20260903124209.jpg?resize=740%2C467&#038;ssl=1\" alt=\"\" width=\"740\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tm20260903124209.jpg?w=1064&amp;ssl=1 1064w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tm20260903124209.jpg?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tm20260903124209.jpg?resize=1024%2C646&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tm20260903124209.jpg?resize=768%2C484&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>3. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed5i cu\u1ed9c ch\u01a1i: Doanh s\u1ed1 l\u1edbn kh\u00f4ng c\u00f2n \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u1ee3i nhu\u1eadn cao<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">Ph\u00ed s\u00e0n t\u0103ng, c\u1ea1nh tranh gay g\u1eaft khi\u1ebfn nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1eadn ra r\u1eb1ng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng kh\u00f4ng c\u00f2n \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u00e3i nhi\u1ec1u. Theo Metric, gi\u00e1 b\u00e1n trung b\u00ecnh to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u0103ng 33% ngay t\u1eeb qu\u00fd IV\/2025, k\u00e9o s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 gi\u1ea3m 8% &#8211; m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a ng\u01b0\u1eddi b\u00e1n \u0111ang b\u1ecb si\u1ebft ch\u1eb7t.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/thuonghieucongluan.com.vn\/thuong-mai-dien-tu-doi-cuoc-choi-doanh-so-lon-khong-con-dong-nghia-voi-loi-nhuan-cao-a332589.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Th\u01b0\u01a1ng Hi\u1ec7u C\u00f4ng Lu\u1eadn<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1614\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/tmdt-1788304172.jpg?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 353px;\">\n<td style=\"width: 56.7126%; height: 296px;\"><span style=\"font-size: 18pt;\"><strong>4. <b>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang vi\u1ebft l\u1ea1i \u0111\u01b0\u1eddng \u0111i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/b><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f2n ph\u1ea3i d\u1ef1a v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd truy\u1ec1n th\u1ed1ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang d\u00f9ng ch\u00ednh s\u00e0n TM\u0110T l\u00e0m b\u1ec7 ph\u00f3ng \u0111\u1ec3 b\u1ee9t ph\u00e1 nhanh h\u01a1n bao gi\u1edd h\u1ebft. Theo Metric, trong qu\u00fd I\/2026, khi quy m\u00f4 ng\u00e0nh l\u00e0m \u0111\u1eb9p tr\u00ean s\u00e0n \u0111\u1ea1t kho\u1ea3ng 24.400 t\u1ef7 \u0111\u1ed3ng, Cocoon t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 t\u1edbi 132,61% so v\u1edbi c\u00f9ng k\u1ef3; c\u00f2n Vinamilk ghi nh\u1eadn m\u1ee9c t\u0103ng doanh s\u1ed1 167% trong n\u1eeda \u0111\u1ea7u n\u0103m 2026 \u1edf ng\u00e0nh s\u1eefa c\u00f4ng th\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/doanhnghiephoinhap.vn\/thuong-mai-dien-tu-dang-viet-lai-duong-di-cua-thuong-hieu-viet-147810.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Doanh nghi\u1ec7p &amp; H\u1ed9i nh\u1eadp<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 296px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1613\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai20260903103105.jpg?resize=740%2C485&#038;ssl=1\" alt=\"\" width=\"740\" height=\"485\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai20260903103105.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/thuongmai20260903103105.jpg?resize=300%2C197&amp;ssl=1 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>5. KOL &#8211; Khi ni\u1ec1m tin ph\u1ea3i \u0111i c\u00f9ng tr\u00e1ch nhi\u1ec7m<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o c\u1ee7a Metric cho th\u1ea5y doanh thu 4 s\u00e0n TM\u0110T l\u1edbn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 \u0111\u1ea1t kho\u1ea3ng 429.700 t\u1ef7 \u0111\u1ed3ng, t\u0103ng g\u1ea7n 35% so v\u1edbi n\u0103m tr\u01b0\u1edbc &#8211; m\u1ed9t ph\u1ea7n kh\u00f4ng nh\u1ecf \u0111\u1ebfn t\u1eeb s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a KOL\/KOC trong livestream v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. Nh\u01b0ng \u0111\u1eb1ng sau nh\u1eefng con s\u1ed1 doanh thu \u1ea5n t\u01b0\u1ee3ng l\u00e0 lo\u1ea1t l\u00f9m x\u00f9m ni\u1ec1m tin b\u1ecb l\u1ee3i d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng (t\u1eeb k\u1eb9o rau c\u1ee7 Kera \u0111\u1ebfn H\u1ea3i Sapa, Hu\u1ea5n &#8220;Hoa H\u1ed3ng&#8221;&#8230;), g\u00e2y hoang mang d\u01b0 lu\u1eadn v\u00e0 m\u1ea5t ni\u1ec1m tin n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/tapchianninhmang.vn\/don-doc-chuyen-de-kol-khi-niem-tin-phai-di-cung-trach-nhiem\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo T\u1ea1p ch\u00ed An ninh m\u1ea1ng Vi\u1ec7t Nam<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1612\" src=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/10\/6e0464b6-8d6a-47c0-89de-234c784e71e8_content-1.avif\" alt=\"\" width=\"1536\" height=\"1024\" \/><\/td>\n<\/tr>\n<tr style=\"height: 303px;\">\n<td style=\"width: 56.7126%; height: 75px;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 43.2874%; height: 75px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang chuy\u1ec3n t\u1eeb cu\u1ed9c \u0111ua gi\u00e1 r\u1ebb sang cu\u1ed9c \u0111ua ni\u1ec1m tin v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh. Ng\u01b0\u1eddi mua chi nhi\u1ec1u h\u01a1n nh\u01b0ng c\u0169ng kh\u1eaft khe h\u01a1n, bu\u1ed9c ng\u01b0\u1eddi b\u00e1n ph\u1ea3i minh b\u1ea1ch v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n v\u1edbi t\u1eebng \u0111\u01a1n h\u00e0ng; trong khi \u0111\u00f3, bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb si\u1ebft ch\u1eb7t l\u1ea1i m\u1edf ra c\u01a1 h\u1ed9i cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t bi\u1ebft t\u1eadn d\u1ee5ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang ng\u00e0nh h\u00e0ng \u0111\u1ec3 b\u1ee9t ph\u00e1.<\/p>\n<p>D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/p>\n<p><a href=\"https:\/\/metric.vn\/?t=Free+7+ng%C3%A0y+tr%E1%BA%A3i+nghi%E1%BB%87m+m%E1%BB%8Di+data+E-commerce&amp;b=%C4%90%C4%83ng+k%C3%BD+tr%E1%BA%A3i+nghi%E1%BB%87m&amp;utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tin_tuc&amp;utm_content=w5t3#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1546 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=740%2C117&#038;ssl=1\" alt=\"\" width=\"740\" height=\"117\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=1024%2C162&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=768%2C121&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n n\u00e0y cho th\u1ea5y m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n r\u00f5 r\u1ec7t trong t\u00e2m l\u00fd ng\u01b0\u1eddi mua: khi gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng ng\u00e0y&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[36,38,37,39,57],"class_list":["post-1610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric","tag-du-lieu-thi-truong","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop","tag-tin-tuc"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mua h\u00e0ng online: C\u1ea1nh tranh b\u1eb1ng gi\u00e1, gi\u1eef kh\u00e1ch b\u1eb1ng ni\u1ec1m tin<\/title>\n<meta name=\"description\" content=\"Khi 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