{"id":160,"date":"2023-06-07T09:24:37","date_gmt":"2023-06-07T02:24:37","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=160"},"modified":"2023-06-09T15:00:59","modified_gmt":"2023-06-09T08:00:59","slug":"khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\/","title":{"rendered":"Khai ph\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>M\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. Ng\u00e0nh h\u00e0ng s\u00e1ch d\u00f9 \u201cb\u00e1n quanh n\u0103m\u201d nh\u01b0ng c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch n\u1eafm b\u1eaft th\u1eddi c\u01a1, t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng \u0111\u1ec3 duy tr\u00ec v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u..<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kh\u00f4ng d\u1ec5 \u0111\u1ec3 kinh doanh s\u00e1ch tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng s\u00e1ch tr\u00ean c\u00e1c n\u1ec1n n\u1ec1n t\u1ea3ng E-Commerce \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn t\u00edch c\u1ef1c. M\u1eb7c d\u00f9 s\u00e1ch kh\u00f4ng n\u1eb1m trong top nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 doanh thu cao nh\u1ea5t nh\u01b0ng l\u1ea1i lu\u00f4n c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh. Theo d\u1eef li\u1ec7u t\u1eeb Metric, trong n\u0103m 2021, Shopee gi\u00fap h\u01a1n 1400 nh\u00e0 b\u00e1n s\u00e1ch t\u1ea1i Vi\u1ec7t Nam thu v\u1ec1 t\u1ed5ng c\u1ed9ng h\u01a1n 360 t\u1ef7 \u0111\u1ed3ng doanh thu. Sang n\u0103m 2022, doanh thu ng\u00e0nh h\u00e0ng tr\u00ean s\u00e0n TM\u0110T n\u00e0y \u0111\u00e3 t\u0103ng g\u1ea7n 60% l\u00ean g\u1ea7n 571 t\u1ef7 \u0111\u1ed3ng. S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopee t\u0103ng kh\u00f4ng \u0111\u00e1ng k\u1ec3 nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra t\u0103ng 60% v\u1edbi g\u1ea7n 7 tri\u1ec7u s\u1ea3n ph\u1ea9m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecb tr\u01b0\u1eddng s\u00e1ch tr\u00ean E-Commerce ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c doanh nghi\u1ec7p khi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111\u00e2y s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf. \u0110\u1ea7u ti\u00ean, s\u00e1ch l\u00e0 ng\u00e0nh \u0111\u1eb7c th\u00f9 khi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00e2n bi\u1ec7t ngh\u1ec1 nghi\u1ec7p, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n,&#8230;. V\u00ec v\u1eady, c\u00e1c s\u00e0n TM\u0110T s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhanh nh\u1ea5t v\u1edbi nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n thay v\u00ec c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Th\u1ee9 hai, s\u00e1ch l\u00e0 s\u1ea3n ph\u1ea9m d\u1ec5 \u0111\u00f3ng g\u00f3i, d\u1ec5 b\u1ea3o qu\u1ea3n v\u00e0 d\u1ec5 ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"470\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min.jpg?resize=740%2C470&#038;ssl=1\" alt=\"\" class=\"wp-image-161\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?resize=1024%2C650&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?resize=1536%2C975&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?resize=2048%2C1300&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-scaled.jpg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u1edf chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, kinh doanh s\u00e1ch tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T l\u00e0 b\u00e0i to\u00e1n kh\u00e1c ho\u00e0n to\u00e0n so v\u1edbi m\u1edf c\u1eeda h\u00e0ng s\u00e1ch ho\u1eb7c \u0111\u01b0a t\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 ti\u00eau th\u1ee5. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm v\u1eefng c\u00e1c quy t\u1eafc &#8211; \u0111i\u1ec1u lu\u1eadt c\u1ee7a s\u00e0n, n\u1eafm b\u1eaft nhanh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,&#8230; trong b\u1ed1i c\u1ea3nh s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ng\u00e0y c\u00e0ng t\u0103ng. \u0110\u1eb7c bi\u1ec7t, s\u00e1ch gi\u1ea3 s\u00e1ch l\u1eadu c\u0169ng \u0111\u00e3 len l\u1ecfi v\u00e0o nhi\u1ec1u s\u00e0n hi\u1ec7n nay, khi\u1ebfn t\u00ecnh tr\u1ea1ng b\u00e1n ph\u00e1 gi\u00e1 di\u1ec5n ra ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p ng\u00e0nh s\u00e1ch t\u0103ng tr\u01b0\u1edfng doanh thu, c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4ng ty K l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a Metric ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ph\u00e1t h\u00e0nh s\u00e1ch. V\u1edbi m\u1ee5c ti\u00eau t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu, K quy\u1ebft \u0111\u1ecbnh \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi v\u00e0 K ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m (doanh nghi\u1ec7p m\u1edbi chuy\u1ec3n qua kinh doanh online \u0111\u01b0\u1ee3c 1 n\u0103m). \u0110\u00f3 l\u00e0 l\u00fd do K \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c: chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u01b0a hi\u1ec7u qu\u1ea3, kh\u00f4ng ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp,&#8230; \u0110i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p li\u00ean t\u1ee5c s\u1ee5t gi\u1ea3m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eadn th\u1ea5y t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i \u0111\u1ec1u \u0111\u1ebfn t\u1eeb vi\u1ec7c kh\u00f4ng am hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T, K quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Metric \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ti\u00ean, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng thu th\u1eadp \u0111\u01b0\u1ee3c tr\u00ean Metric \u0111\u00e3 gi\u00fap K ph\u00e1t hi\u1ec7n l\u00fd do doanh thu s\u1ee5t gi\u1ea3m. C\u1ee5 th\u1ec3, nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m (th\u00e1ng 11, th\u00e1ng 12), doanh s\u1ed1 to\u00e0n ng\u00e0nh h\u00e0ng \u0111i xu\u1ed1ng so v\u1edbi 2 th\u00e1ng cao \u0111i\u1ec3m (th\u00e1ng 8 th\u00e1ng 9), do d\u00f2ng s\u00e1ch \u00f4n thi, s\u00e1ch tham kh\u1ea3o ti\u1ebfng Anh th\u1eddi \u0111i\u1ec3m n\u00e0y kh\u00f4ng b\u00e1n ch\u1ea1y. Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh kh\u00f4ng \u0111\u1ea7u t\u01b0 chi ph\u00ed marketing v\u00e0o nh\u1eefng \u0111\u1ea7u s\u00e1ch \u0111\u00f3 v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"293\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=740%2C293&#038;ssl=1\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=1024%2C406&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=768%2C305&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=1536%2C609&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?resize=2048%2C812&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/z4400611283961_f91e1a40c717e3152f874fd9e8699d9a-1.jpg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ee9 hai, khi nghi\u00ean c\u1ee9u c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m s\u00e1ch ngo\u1ea1i ng\u1eef lu\u00f4n c\u00f3 doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh. Doanh nghi\u1ec7p ngay l\u1eadp t\u1ee9c t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ea7u s\u00e1ch n\u00e0y v\u1ec1 \u0111\u1ec3 b\u1ed5 sung danh s\u00e1ch s\u1ea3n ph\u1ea9m, qua \u0111\u00f3 gi\u1eef v\u1eefng doanh s\u1ed1.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, v\u00ec m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng, K c\u1ea7n bi\u1ebft c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o. Ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh kh\u00f4ng \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ng\u00e0nh. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1eb7t ra l\u00e0 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n c\u00e1c \u0111\u1ea7u s\u00e1ch \u0111ang l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, K \u0111\u00e3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u0103ng doanh thu qua 3 c\u00f4ng \u0111o\u1ea1n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+ Ng\u01b0ng \u0111\u1ea7u t\u01b0 cho nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m, t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+ Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 duy tr\u00ec doanh s\u1ed1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+ Kh\u00f4ng kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 tr\u00e1nh b\u01b0\u1edbc v\u00e0o cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh K, d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00fang c\u00e1ch s\u1ebd mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ecdc th\u1ef1c hi\u1ec7n m\u1ed9t phi\u00ean ph\u00e2n t\u00edch dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng. Tin r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ea5u \u0111\u00e1o s\u1ebd lu\u00f4n h\u1eefu \u00edch cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>C\u00e1ch d\u00f9ng Metric \u01b0\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh h\u00e0ng<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Metric Insights&nbsp;<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn .<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. Ng\u00e0nh h\u00e0ng s\u00e1ch d\u00f9 \u201cb\u00e1n quanh n\u0103m\u201d nh\u01b0ng c\u0169ng kh\u00f4ng&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[17,9],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric","tag-case-study","tag-insight"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Khai ph\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khai ph\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng - Metric Insights\" \/>\n<meta property=\"og:description\" content=\"M\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. Ng\u00e0nh h\u00e0ng s\u00e1ch d\u00f9 \u201cb\u00e1n quanh n\u0103m\u201d nh\u01b0ng c\u0169ng kh\u00f4ng&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T02:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T08:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/06\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-1-scaled.jpg?fit=2560%2C1625&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nam Tr\u01b0\u01a1ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nam Tr\u01b0\u01a1ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/\"},\"author\":{\"name\":\"Nam Tr\u01b0\u01a1ng\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/70af5397d8cd42f5fadb67e5ffffb83f\"},\"headline\":\"Khai ph\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng\",\"datePublished\":\"2023-06-07T02:24:37+00:00\",\"dateModified\":\"2023-06-09T08:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/\"},\"wordCount\":1591,\"publisher\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/metric.vn\\\/insights\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/eugenio-mazzone-6ywyo2qtaZ8-unsplash-min-1-scaled.jpg?fit=2560%2C1625&ssl=1\",\"keywords\":[\"case-study\",\"insight\"],\"articleSection\":[\"Case-study\",\"Metric\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/\",\"url\":\"https:\\\/\\\/metric.vn\\\/insights\\\/khai-pha-san-pham-ban-chay-nho-phan-tich-du-lieu-thi-truong\\\/\",\"name\":\"Khai ph\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng - 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