{"id":1597,"date":"2026-10-05T15:13:27","date_gmt":"2026-10-05T08:13:27","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1597"},"modified":"2026-10-06T14:05:44","modified_gmt":"2026-10-06T07:05:44","slug":"metric-my-pham-viet-dung-o-dau-tren-thi-truong-lam-dep","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-my-pham-viet-dung-o-dau-tren-thi-truong-lam-dep\/","title":{"rendered":"B\u1ea3n tin E-com 06\/10: “TikTok Shop s\u1eafp “\u0111u\u1ed5i k\u1ecbp” Shopee”; “M\u1ef9 ph\u1ea9m Vi\u1ec7t \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p?”"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc sang th\u00e1ng 10 v\u1edbi cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa hai “\u00f4ng l\u1edbn” ng\u00e0y c\u00e0ng s\u00edt sao, trong khi s\u1ee9c \u00e9p gi\u00e1 c\u1ea3 v\u00e0 chi ph\u00ed \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi mua s\u1eafm \u1edf nhi\u1ec1u ng\u00e0nh h\u00e0ng – t\u1eeb m\u1ef9 ph\u1ea9m, c\u00e0 ph\u00ea h\u00f2a tan \u0111\u1ebfn thi\u1ebft b\u1ecb gia \u0111\u00ecnh. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n n\u00e0y:<\/p>\n\n\n\n\n\n\n\n\n
1. Th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: TikTok Shop s\u1eafp “\u0111u\u1ed5i k\u1ecbp” Shopee
\n<\/b><\/span>Kho\u1ea3ng c\u00e1ch gi\u1eefa hai s\u00e0n l\u1edbn nh\u1ea5t Vi\u1ec7t Nam \u0111ang thu h\u1eb9p v\u1edbi t\u1ed1c \u0111\u1ed9 \u0111\u00e1ng ch\u00fa \u00fd – nh\u01b0ng ai m\u1edbi th\u1ef1c s\u1ef1 \u0111ang th\u1eafng trong cu\u1ed9c \u0111ua d\u00e0i h\u01a1i n\u00e0y? Theo d\u1eef li\u1ec7u Metric v\u00e0 YouNet ECI, n\u1eeda \u0111\u1ea7u n\u0103m 2026 Shopee \u0111\u1ea1t kho\u1ea3ng 144,3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 (t\u0103ng 15%), trong khi TikTok Shop \u0111\u1ea1t 115 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng nh\u01b0ng t\u0103ng t\u1edbi 27% – g\u1ea7n g\u1ea5p \u0111\u00f4i t\u1ed1c \u0111\u1ed9 c\u1ee7a Shopee.<\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo VnEconomy<\/span><\/i><\/td>\n

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2. M\u1ef9 ph\u1ea9m Vi\u1ec7t \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p?
\n<\/strong><\/span>Gi\u1eefa m\u1ed9t r\u1eebng th\u01b0\u01a1ng hi\u1ec7u H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 ch\u00e2u \u00c2u, m\u1ef9 ph\u1ea9m Vi\u1ec7t \u0111\u00e3 th\u1ef1c s\u1ef1 c\u00f3 ch\u1ed7 \u0111\u1ee9ng hay v\u1eabn ch\u1ec9 l\u00e0 nh\u1eefng \u0111i\u1ec3m s\u00e1ng l\u1ebb t\u1ebb? Theo Metric, trong nh\u00f3m ch\u0103m s\u00f3c da tr\u1ecb gi\u00e1 18.700 t\u1ef7 \u0111\u1ed3ng (7 th\u00e1ng \u0111\u1ea7u n\u0103m 2026), th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Cocoon d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng b\u00e1n v\u1edbi g\u1ea7n 957.000 s\u1ea3n ph\u1ea9m, t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 tr\u00ean TikTok Shop t\u1edbi 104%. Tuy nhi\u00ean, \u1edf ph\u00e2n kh\u00fac kem ch\u1ed1ng n\u1eafng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i nh\u01b0 Anessa, d’Alba v\u1eabn \u00e1p \u0111\u1ea3o th\u1ecb ph\u1ea7n.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo T\u1ea1p ch\u00ed Th\u01b0\u01a1ng Tr\u01b0\u1eddng<\/span><\/i><\/td>\n

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3. Laptop m\u1edbi “ng\u00e1o gi\u00e1” v\u00ec c\u01a1n s\u1ed1t AI: D\u00e2n bu\u00f4n m\u00e1y c\u0169 h\u1ed1t b\u1ea1c, ng\u01b0\u1eddi Vi\u1ec7t quay xe ch\u1ecdn “mua kh\u00f4n”
\n<\/strong><\/span>Khi m\u1ed9t chi\u1ebfc laptop m\u1edbi t\u00edch h\u1ee3p AI c\u00f3 gi\u00e1 g\u1ea7n g\u1ea5p \u0111\u00f4i n\u0103m ngo\u00e1i m\u00e0 hi\u1ec7u n\u0103ng ch\u1ec9 nh\u1ec9nh h\u01a1n 15-20%, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ch\u1ecdn quay l\u01b0ng v\u1edbi “\u0111\u1eadp h\u1ed9p” \u0111\u1ec3 t\u00ecm \u0111\u1ebfn m\u00e1y c\u0169. Theo Metric, ri\u00eang tr\u00ean c\u00e1c s\u00e0n TM\u0110T, doanh s\u1ed1 laptop c\u0169 t\u1eeb \u0111\u1ea7u n\u0103m 2026 \u0111\u1ebfn nay \u0111\u1ea1t 6,1 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng 8% m\u1ed7i qu\u00fd – d\u00f9 \u0111\u00e2y v\u1ed1n kh\u00f4ng ph\u1ea3i l\u00e0 k\u00eanh mua b\u00e1n ph\u1ed5 bi\u1ebfn cho m\u1eb7t h\u00e0ng n\u00e0y.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo T\u1ea1p ch\u00ed Th\u01b0\u01a1ng Tr\u01b0\u1eddng<\/span><\/i><\/td>\n

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4. Xu\u1ea5t kh\u1ea9u v\u01b0\u1ee3t Brazil, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea h\u00f2a tan Vi\u1ec7t \u0111ang “n\u00f3ng” \u0111\u1ebfn \u0111\u00e2u?<\/strong><\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 xu\u1ea5t kh\u1ea9u trong th\u00e1ng 8, c\u00e0 ph\u00ea h\u00f2a tan c\u00f2n \u0111ang \u00e2m th\u1ea7m chinh ph\u1ee5c ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc qua k\u00eanh online. Theo Metric, t\u1eeb 1\/6 \u0111\u1ebfn 31\/8\/2026, doanh s\u1ed1 c\u00e0 ph\u00ea h\u00f2a tan tr\u00ean 4 s\u00e0n TM\u0110T \u0111\u1ea1t 217,2 t\u1ef7 \u0111\u1ed3ng v\u1edbi kho\u1ea3ng 1,1 tri\u1ec7u s\u1ea3n ph\u1ea9m b\u00e1n ra, s\u1ed1 c\u1eeda h\u00e0ng kinh doanh m\u1eb7t h\u00e0ng n\u00e0y t\u0103ng 63% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n Tr\u00ed<\/span><\/i><\/td>\n

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5. H\u00e0ng online d\u1ea7n m\u1ea5t l\u1ee3i th\u1ebf gi\u00e1 r\u1ebb
\n<\/strong><\/span>S\u0103n m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ebfn n\u1eeda \u0111\u00eam ch\u1ec9 \u0111\u1ec3 ti\u1ebft ki\u1ec7m v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng – tr\u1ea3i nghi\u1ec7m t\u1eebng r\u1ea5t quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi mua online gi\u1edd \u0111\u00e2y \u0111ang d\u1ea7n tr\u1edf th\u00e0nh chuy\u1ec7n hi\u1ebfm. Theo Metric, d\u00f9 t\u1ed5ng doanh s\u1ed1 4 s\u00e0n TM\u0110T n\u1eeda \u0111\u1ea7u n\u0103m 2026 v\u1eabn \u0111\u1ea1t h\u01a1n 291.000 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 44%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1.600 t\u1ef7 \u0111\u1ed3ng\/ng\u00e0y), nh\u00f3m gian h\u00e0ng Mall – ch\u01b0a \u0111\u1ebfn 3% t\u1ed5ng s\u1ed1 gian h\u00e0ng – l\u1ea1i chi\u1ebfm h\u01a1n 1\/3 doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng, cho th\u1ea5y cu\u1ed9c ch\u01a1i \u0111ang nghi\u00eang h\u1eb3n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec gi\u00e1 r\u1ebb.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeF\u00a0<\/span><\/i><\/td>\n

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Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh \u1edf hai c\u1ea5p \u0111\u1ed9 song song. \u1ede c\u1ea5p s\u00e0n, TikTok Shop ti\u1ebfp t\u1ee5c thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi Shopee nh\u1edd m\u00f4 h\u00ecnh mua s\u1eafm g\u1eafn li\u1ec1n v\u1edbi n\u1ed9i dung.<\/p>\n

\u1ede c\u1ea5p ng\u00e0nh h\u00e0ng v\u00e0 ng\u01b0\u1eddi b\u00e1n, \u00e1p l\u1ef1c gi\u00e1 c\u1ea3 \u0111ang bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i h\u00e0nh vi – t\u1eeb vi\u1ec7c c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n gi\u1eefa h\u00e0ng n\u1ed9i v\u00e0 h\u00e0ng ngo\u1ea1i, \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n sang c\u00e1c l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m h\u01a1n nh\u01b0 \u0111\u1ed3 c\u0169 – trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung bi\u1ebft khai th\u00e1c \u0111\u00fang ng\u00e1ch s\u1ea3n ph\u1ea9m v\u1eabn ti\u1ebfp t\u1ee5c b\u1ee9t ph\u00e1.<\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n