{"id":1577,"date":"2026-10-01T10:13:22","date_gmt":"2026-10-01T03:13:22","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1577"},"modified":"2026-10-01T10:15:06","modified_gmt":"2026-10-01T03:15:06","slug":"ban-tin-e-com-01-10-suc-ep-chi-phi-bua-vay-hon-160-000-gian-hang-tmdt-khong-ban-duoc-hang","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-01-10-suc-ep-chi-phi-bua-vay-hon-160-000-gian-hang-tmdt-khong-ban-duoc-hang\/","title":{"rendered":"B\u1ea3n tin E-com 01\/10: “S\u1ee9c \u00e9p chi ph\u00ed b\u1ee7a v\u00e2y, h\u01a1n 160.000 gian h\u00e0ng TM\u0110T kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng”"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T tu\u1ea7n n\u00e0y cho th\u1ea5y nhi\u1ec1u m\u1eb7t c\u1ee7a c\u00f9ng m\u1ed9t b\u1ee9c tranh: doanh s\u1ed1 to\u00e0n ng\u00e0nh v\u1eabn t\u0103ng, nh\u01b0ng h\u00e0ng tr\u0103m ngh\u00ecn gian h\u00e0ng nh\u1ecf \u0111ang r\u1eddi cu\u1ed9c ch\u01a1i, trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e0nh h\u00e0ng bi\u1ebft t\u1eadn d\u1ee5ng \u0111\u00fang n\u1ed9i dung, \u0111\u00fang ph\u00e2n kh\u00fac l\u1ea1i b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/p>\n\n\n\n\n\n\n\n\n
1. <\/b>Thu nh\u1eadp c\u1ee7a b\u00e0 Tuy\u1ebft – \u0111\u1ebf ch\u1ebf “\u0102n c\u00f9ng b\u00e0 Tuy\u1ebft”<\/b><\/b><\/span><\/p>\n

T\u1eeb m\u1ed9t ng\u01b0\u1eddi n\u00f4ng d\u00e2n t\u1eebng g\u00e1nh kho\u1ea3n n\u1ee3 350 tri\u1ec7u \u0111\u1ed3ng, b\u00e0 Tuy\u1ebft gi\u1edd \u0111\u1ee9ng sau m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n v\u1eb7t l\u1edbn nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T. Nh\u01b0ng con s\u1ed1 th\u1ef1c s\u1ef1 \u0111\u1ee9ng sau k\u00eanh tri\u1ec7u follow n\u00e0y l\u1edbn \u0111\u1ebfn m\u1ee9c n\u00e0o? Theo Metric, n\u0103m 2025 “\u0102n C\u00f9ng B\u00e0 Tuy\u1ebft” d\u1eabn \u0111\u1ea7u ng\u00e0nh \u0111\u1ed3 \u0103n v\u1eb7t tr\u00ean c\u00e1c s\u00e0n v\u1edbi doanh s\u1ed1 228,6 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 304% so v\u1edbi n\u0103m tr\u01b0\u1edbc, trong \u0111\u00f3 h\u01a1n 97% \u0111\u1ebfn t\u1eeb ri\u00eang TikTok Shop.<\/span><\/b><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/b><\/p>\n

Theo CafeF<\/span><\/i><\/td>\n

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2. <\/strong>S\u1ee9c \u00e9p chi ph\u00ed b\u1ee7a v\u00e2y, h\u01a1n 160.000 gian h\u00e0ng TM\u0110T kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng<\/b><\/span><\/p>\n

Doanh s\u1ed1 to\u00e0n ng\u00e0nh TM\u0110T v\u1eabn t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, nh\u01b0ng \u0111\u1eb1ng sau con s\u1ed1 \u0111\u1eb9p \u0111\u00f3 l\u00e0 h\u01a1n 160.000 gian h\u00e0ng \u0111\u00e3 l\u1eb7ng l\u1ebd ng\u1eebng b\u00e1n ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m – v\u1eady ai \u0111ang th\u1ef1c s\u1ef1 h\u01b0\u1edfng l\u1ee3i t\u1eeb mi\u1ebfng b\u00e1nh ng\u00e0y c\u00e0ng l\u1edbn n\u00e0y? Theo Metric, nh\u00f3m gian h\u00e0ng Mall ch\u1ec9 chi\u1ebfm 2,79% t\u1ed5ng s\u1ed1 gian h\u00e0ng tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada nh\u01b0ng t\u1ea1o ra t\u1edbi 34,2% doanh thu, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ri\u00eang nh\u00f3m n\u00e0y l\u00ean t\u1edbi 54%.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n Tr\u00ed<\/span><\/i><\/td>\n

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3. <\/strong>Thi\u1ebft b\u1ecb \u0111\u1ecbnh v\u1ecb tr\u1ebb em: C\u1ea9n tr\u1ecdng khi chi ti\u00eau – s\u1eed d\u1ee5ng<\/b><\/span><\/p>\n

T\u1eeb m\u1ed9t thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 trong t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p, \u0111\u1ed3ng h\u1ed3 v\u00e0 thi\u1ebft b\u1ecb \u0111\u1ecbnh v\u1ecb tr\u1ebb em \u0111ang \u00e2m th\u1ea7m tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng th\u1ef1c th\u1ee5 – nh\u01b0ng \u0111i k\u00e8m l\u00e0 nh\u1eefng r\u1ee7i ro v\u1ec1 d\u1eef li\u1ec7u v\u00e0 b\u1ea3o m\u1eadt \u00edt ph\u1ee5 huynh l\u01b0\u1eddng tr\u01b0\u1edbc. Theo Metric, ri\u00eang n\u0103m 2025, nh\u00f3m s\u1ea3n ph\u1ea9m “\u0111\u1ecbnh v\u1ecb tr\u1ebb em” tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 \u0111\u1ea1t h\u01a1n 107 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 v\u1edbi 268.000 s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo VTV<\/span><\/i><\/td>\n

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4. <\/strong>Trung thu mang \u0111\u1ebfn h\u00e0ng tr\u0103m t\u1ef7 tr\u00ean s\u00e0n TM\u0110T: Khi h\u00e0ng truy\u1ec1n th\u1ed1ng g\u1eb7p “v\u0169 kh\u00ed” livestream<\/b><\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1, m\u00f9a Trung thu n\u0103m nay c\u00f2n l\u00e0 ph\u00e9p th\u1eed cho th\u1ea5y ai gi\u1ecfi t\u1ea1o n\u1ed9i dung, livestream s\u1ebd th\u1eafng – k\u1ec3 c\u1ea3 khi s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 gi\u00e1 v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng. Theo Metric, ri\u00eang b\u00e1nh Trung thu \u0111\u00e3 mang v\u1ec1 97,8 t\u1ef7 \u0111\u1ed3ng ch\u1ec9 trong th\u00e1ng 8, trong \u0111\u00f3 TikTok Shop chi\u1ebfm t\u1edbi 80,7% doanh s\u1ed1 nh\u1edd hi\u1ec7u \u1ee9ng livestream “gi\u00e1 s\u1ed1c” v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo M\u1ed9t Th\u1ebf Gi\u1edbi<\/span><\/i><\/td>\n

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5. <\/strong>Ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1eafm l\u1ed3ng \u0111\u00e8n Trung thu<\/b><\/span><\/p>\n

Trong khi c\u00e1c ti\u1ec3u th\u01b0\u01a1ng \u1edf ph\u1ed1 H\u00e0ng M\u00e3 hay ch\u1ee3 L\u1edbn than s\u1ee9c mua gi\u1ea3m so v\u1edbi n\u0103m ngo\u00e1i, m\u1ed9t xu h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i \u0111ang \u00e2m th\u1ea7m di\u1ec5n ra tr\u00ean s\u00e0n online: l\u1ed3ng \u0111\u00e8n gi\u1ea5y ki\u1ebfng truy\u1ec1n th\u1ed1ng ng\u00e0y c\u00e0ng \u0111\u1eaft kh\u00e1ch b\u1ea5t ch\u1ea5p l\u00e0n s\u00f3ng m\u1eabu m\u00e3 “trend” t\u1eeb n\u01b0\u1edbc ngo\u00e0i. Theo Metric, ri\u00eang nh\u00f3m \u0111\u00e8n truy\u1ec1n th\u1ed1ng nh\u01b0 \u00f4ng sao, c\u00e1 ch\u00e9p \u0111\u1ea1t kho\u1ea3ng 2,2 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 trong th\u00e1ng c\u1eadn r\u1eb1m, chi\u1ebfm kho\u1ea3ng 20% th\u1ecb ph\u1ea7n l\u1ed3ng \u0111\u00e8n b\u00e1n qua k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo VietnamBiz (VnExpress)<\/span><\/i><\/td>\n

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Nh\u00ecn chung, b\u1ee9c tranh tu\u1ea7n n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ph\u00e2n h\u00f3a theo hai chi\u1ec1u r\u00f5 r\u1ec7t. M\u1ed9t m\u1eb7t, d\u1eef li\u1ec7u v\u1ec1 h\u01a1n 160.000 gian h\u00e0ng \u0111\u00f3ng c\u1eeda v\u00e0 nh\u00f3m Shop Mall ch\u1ec9 chi\u1ebfm 2,79% s\u1ed1 shop nh\u01b0ng n\u1eafm gi\u1eef 34,2% doanh thu cho th\u1ea5y cu\u1ed9c ch\u01a1i \u0111ang nghi\u00eang h\u1eb3n v\u1ec1 ph\u00eda nh\u1eefng nh\u00e0 b\u00e1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, v\u1ed1n v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh – trong khi ng\u01b0\u1eddi b\u00e1n nh\u1ecf l\u1ebb, ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 r\u1ebb v\u00e0 nh\u1eadp h\u00e0ng trung gian ng\u00e0y c\u00e0ng kh\u00f3 tr\u1ee5 l\u1ea1i.\u00a0<\/span><\/p>\n

M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi b\u00e1n nh\u1ecf c\u00f3 th\u1ec3 l\u00e1ch qua \u00e1p l\u1ef1c \u0111\u00f3 t\u1eeb h\u01b0\u1edbng \u0111i kh\u00f4ng c\u1ea1nh tranh b\u1eb1ng quy m\u00f4, m\u00e0 b\u1eb1ng kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung, khai th\u00e1c ng\u00e1ch s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c t\u1eadn d\u1ee5ng livestream. N\u00f3i c\u00e1ch kh\u00e1c, “s\u1ed1ng s\u00f3t” tr\u00ean s\u00e0n hi\u1ec7n nay kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n ai b\u00e1n r\u1ebb h\u01a1n, m\u00e0 l\u00e0 ai k\u1ec3 chuy\u1ec7n t\u1ed1t h\u01a1n v\u00e0 ai gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n.<\/span><\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n