{"id":1566,"date":"2026-09-28T14:25:40","date_gmt":"2026-09-28T07:25:40","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1566"},"modified":"2026-09-28T14:34:02","modified_gmt":"2026-09-28T07:34:02","slug":"ban-tin-e-com-29-09-nguoi-viet-chi-gan-160-ty-mua-banh-trung-thu-online-bo-me-gen-z-sach-giao-khoa-cung-mua-tren-shopee-tiktok","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-29-09-nguoi-viet-chi-gan-160-ty-mua-banh-trung-thu-online-bo-me-gen-z-sach-giao-khoa-cung-mua-tren-shopee-tiktok\/","title":{"rendered":"B\u1ea3n tin E-com 29\/09: “Ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 160 t\u1ef7 mua b\u00e1nh trung thu online”; “B\u1ed1 m\u1eb9 Gen Z: S\u00e1ch gi\u00e1o khoa c\u0169ng mua tr\u00ean Shopee, TikTok”"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n qua g\u1eafn li\u1ec1n v\u1edbi kh\u00f4ng kh\u00ed m\u00f9a Trung thu: t\u1eeb l\u1ed3ng \u0111\u00e8n, b\u00e1nh Trung thu \u0111\u1ebfn c\u00e1c v\u1eadt d\u1ee5ng trang tr\u00ed. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ef1c tr\u1ea1ng thi\u1ebfu s\u00e1ch gi\u00e1o khoa d\u00f9 \u0111\u00e3 v\u00e0o n\u0103m h\u1ecdc \u0111\u01b0\u1ee3c h\u01a1n 3 tu\u1ea7n khi\u1ebfn nhi\u1ec1u ph\u1ee5 huynh t\u00ecm c\u00e1ch mua s\u00e1ch gi\u00e1o khoa qua c\u00e1c s\u00e0n TM\u0110T c\u0169ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua nh\u1eefng tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/p>\n\n\n\n\n\n\n\n\n
1. Ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 160 t\u1ef7 \u0111\u1ed3ng mua b\u00e1nh trung thu tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Metric.vn, trong m\u1ed9t th\u00e1ng (19\/8-18\/9), 1.695 gian h\u00e0ng tr\u00ean Shopee v\u00e0 TikTok Shop \u0111\u00e3 b\u00e1n b\u00e1nh Trung thu, thu v\u1ec1 159,3 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 61,7% so v\u1edbi m\u00f9a Trung thu n\u0103m tr\u01b0\u1edbc. TikTok Shop \u00e1p \u0111\u1ea3o v\u1edbi 111 t\u1ef7 \u0111\u1ed3ng (th\u1ecb ph\u1ea7n t\u0103ng th\u00eam 9,2%), trong khi Shopee \u0111\u1ea1t 48,3 t\u1ef7 \u0111\u1ed3ng, th\u1ecb ph\u1ea7n gi\u1ea3m c\u00f2n 30,4% so v\u1edbi 40% c\u1ee7a n\u0103m ngo\u00e1i.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeF<\/span><\/i><\/td>\n

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2. <\/strong>L\u1ed3ng \u0111\u00e8n Trung thu b\u00e1n online \u0111\u1ea1t h\u01a1n 11 t\u1ef7 \u0111\u1ed3ng trong m\u1ed9t th\u00e1ng<\/b><\/span><\/p>\n

Theo b\u00e1o c\u00e1o t\u1eeb Metric.vn, th\u1ecb tr\u01b0\u1eddng l\u1ed3ng \u0111\u00e8n Trung thu tr\u00ean 4 s\u00e0n TM\u0110T \u0111\u1ea1t 11,1 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 v\u1edbi kho\u1ea3ng 231.300 s\u1ea3n ph\u1ea9m b\u00e1n ra trong giai \u0111o\u1ea1n 20\/8-18\/9\/2026, t\u1eeb kho\u1ea3ng 1.300 shop tham gia kinh doanh. \u0110\u00e1ng ch\u00fa \u00fd, doanh s\u1ed1 gi\u1ea3m 6,72% so v\u1edbi c\u00f9ng k\u1ef3 \u00e2m l\u1ecbch n\u0103m tr\u01b0\u1edbc, trong khi nh\u00f3m \u0111\u00e8n truy\u1ec1n th\u1ed1ng (\u0111\u00e8n \u00f4ng sao, \u0111\u00e8n c\u00e1 ch\u00e9p, \u0111\u00e8n gi\u1ea5y ki\u1ebfng) ch\u1ec9 chi\u1ebfm kho\u1ea3ng 20% t\u1ed5ng doanh s\u1ed1, \u0111\u1ea1t 2,2 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo B\u00e1o Thanh Ni\u00ean<\/span><\/i><\/td>\n

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3. <\/strong>Th\u1ebf h\u1ec7 b\u1ed1 m\u1eb9 Gen Z, s\u00e1ch gi\u00e1o khoa c\u0169ng mua tr\u00ean Shopee, TikTok<\/b><\/span><\/p>\n

Khi th\u1ebf h\u1ec7 9x, 10x b\u1eaft \u0111\u1ea7u l\u00e0m cha m\u1eb9, ngay c\u1ea3 m\u1ed9t m\u1eb7t h\u00e0ng t\u01b0\u1edfng ch\u1eebng ch\u1ec9 g\u1eafn v\u1edbi nh\u00e0 s\u00e1ch nh\u01b0 s\u00e1ch gi\u00e1o khoa c\u0169ng \u0111\u00e3 \u00e2m th\u1ea7m “l\u00ean s\u00e0n”. V\u1eady ph\u1ee5 huynh tr\u1ebb \u0111ang mua s\u00e1ch ki\u1ec3u g\u00ec tr\u00ean Shopee, TikTok Shop – theo b\u1ed9 tr\u1ecdn combo hay l\u1ebb t\u1ebb t\u1eebng cu\u1ed1n? Theo Metric, ri\u00eang ph\u00e2n kh\u00fac s\u00e1ch gi\u00e1 10.000-30.000 \u0111\u1ed3ng \u0111\u00e3 chi\u1ebfm ph\u1ea7n l\u1edbn trong t\u1ed5ng doanh s\u1ed1 7,2 t\u1ef7 \u0111\u1ed3ng c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeBiz<\/span><\/i><\/td>\n

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4. <\/strong>Kinh t\u1ebf ng\u00e0y \u0111\u00f4i: Khi nh\u1eefng con s\u1ed1 tr\u00f9ng nhau vi\u1ebft l\u1ea1i l\u1ecbch mua s\u1eafm c\u1ee7a c\u1ea3 th\u1ecb tr\u01b0\u1eddng<\/b><\/span><\/p>\n

T\u1eeb m\u1ed9t ng\u00e0y “\u0111\u1ed9c th\u00e2n” \u1edf Trung Qu\u1ed1c, c\u00e1c m\u1ed1c 9.9, 11.11, 12.12 \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1ecbp \u0111\u1eadp h\u1eb1ng th\u00e1ng khi\u1ebfn c\u1ea3 ng\u01b0\u1eddi mua, nh\u00e0 b\u00e1n l\u1ebb l\u1eabn gi\u1edbi b\u00e1n bu\u00f4n \u0111\u1ec1u h\u1ecdc c\u00e1ch “ch\u1edd sale” m\u1edbi xu\u1ed1ng ti\u1ec1n. Nh\u01b0ng khi ng\u00e0y \u0111\u00f4i ng\u00e0y c\u00e0ng d\u00e0y \u0111\u1eb7c, s\u00e0n n\u00e0o th\u1ef1c s\u1ef1 \u0111ang th\u1eafng th\u1ebf trong cu\u1ed9c ch\u01a1i d\u00e0i h\u01a1i n\u00e0y? Theo Metric, d\u1eef li\u1ec7u 6 tu\u1ea7n c\u1eadn T\u1ebft B\u00ednh Ng\u1ecd 2026 cho th\u1ea5y TikTok Shop l\u1ea7n \u0111\u1ea7u v\u01b0\u1ee3t Shopee v\u1ec1 doanh s\u1ed1 v\u1edbi t\u1ef7 l\u1ec7 52% so v\u1edbi 48%, nh\u1edd kh\u1ea3 n\u0103ng gi\u1eef doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh h\u01a1n \u1edf nh\u1eefng ng\u00e0y kh\u00f4ng c\u00f3 \u0111\u1ea1i sale.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo CafeBiz<\/span><\/i><\/td>\n

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5. <\/strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba \u1edf Vi\u1ec7t Nam: C\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra<\/b><\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng TM\u0110T t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 m\u1ed7i n\u0103m, nh\u01b0ng ph\u1ea7n l\u1edbn doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba – v\u1ed1n chi\u1ebfm t\u1edbi 98% t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p Vi\u1ec7t Nam – l\u1ea1i ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c “mi\u1ebfng b\u00e1nh” \u0111\u00f3. Theo Metric, d\u00f9 t\u1ed5ng giao d\u1ecbch tr\u00ean 4 s\u00e0n n\u0103m 2025 t\u0103ng 34,75%, s\u1ed1 gian h\u00e0ng ph\u00e1t sinh \u0111\u01a1n l\u1ea1i gi\u1ea3m 7,43%, cho th\u1ea5y s\u00e2n ch\u01a1i \u0111ang ng\u00e0y c\u00e0ng nghi\u00eang v\u1ec1 nh\u00f3m \u00edt \u1ecfi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n. V\u1eady \u0111\u00e2u l\u00e0 kho\u1ea3ng c\u00e1ch th\u1ef1c s\u1ef1 gi\u1eefa c\u01a1 h\u1ed9i tr\u00ean gi\u1ea5y v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh th\u1ef1c t\u1ebf?<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo T\u1ea1p ch\u00ed Qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc<\/span><\/i><\/p>\n

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Nh\u00ecn chung, m\u00f9a Trung thu n\u0103m nay cho th\u1ea5y s\u1ee9c mua tr\u1ef1c tuy\u1ebfn v\u1eabn t\u1eadp trung m\u1ea1nh v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 b\u00ecnh d\u00e2n, trong khi b\u1ee9c tranh r\u1ed9ng h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T ti\u1ebfp t\u1ee5c nghi\u00eang v\u1ec1 nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng, c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh – m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf v\u1edbi kh\u1ed1i doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba.<\/span><\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n