{"id":1558,"date":"2026-09-23T17:08:24","date_gmt":"2026-09-23T10:08:24","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1558"},"modified":"2026-09-23T17:12:28","modified_gmt":"2026-09-23T10:12:28","slug":"ban-tin-e-com-24-09-de-che-nghin-ty-cua-kol-sup-do-sau-mot-dem-doanh-nghiep-chuan-bi-cho-mua-mua-sam-cuoi-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-24-09-de-che-nghin-ty-cua-kol-sup-do-sau-mot-dem-doanh-nghiep-chuan-bi-cho-mua-mua-sam-cuoi-nam\/","title":{"rendered":"B\u1ea3n tin E-com 24\/09: \u201c\u0110\u1ebf ch\u1ebf ngh\u00ecn t\u1ef7 c\u1ee7a KOL s\u1ee5p \u0111\u1ed5 sau m\u1ed9t \u0111\u00eam\u201d;  \u201cDoanh nghi\u1ec7p chu\u1ea9n b\u1ecb cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m\u201d"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam giai \u0111o\u1ea1n \u0111\u1ea7u th\u00e1ng 9 ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd: t\u1eeb c\u00fa s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean t\u00ean tu\u1ed5i KOL, \u00e1p l\u1ef1c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u1edf ng\u00e0nh l\u00e0m \u0111\u1eb9p, \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm c\u00e1ch gi\u1ea3m l\u1ec7 thu\u1ed9c v\u00e0o c\u00e1c s\u00e0n l\u1edbn. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n n\u00e0y:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 1732px;\">\n<tbody>\n<tr style=\"height: 319px;\">\n<td style=\"width: 56.7126%; height: 319px;\"><span style=\"font-size: 18pt;\"><b>1. <\/b><b>Ng\u00e0nh ti\u00eau d\u00f9ng Vi\u1ec7t Nam: S\u1ee9c mua ph\u1ee5c h\u1ed3i v\u00e0 l\u00e0n s\u00f3ng ph\u00e2n h\u00f3a s\u00e2u s\u1eafc<\/b><b><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u Metric, t\u1ed5ng doanh s\u1ed1 4 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t n\u1eeda \u0111\u1ea7u n\u0103m 2026 \u0111\u1ea1t 291,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 44,11% so v\u1edbi c\u00f9ng k\u1ef3. Ri\u00eang nh\u00f3m \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 m\u00e1y t\u00ednh ghi nh\u1eadn doanh thu t\u0103ng t\u1edbi 52% trong 5 th\u00e1ng \u0111\u1ea7u n\u0103m, cho th\u1ea5y ti\u00eau d\u00f9ng \u0111ang ph\u1ee5c h\u1ed3i nh\u01b0ng c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 gi\u1eefa s\u1ee9c mua c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng.\u00a0<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/stockbiz.vn\/tin-tuc\/nganh-tieu-dung-viet-nam-suc-mua-phuc-hoi-va-lan-song-phan-hoa-sau-sac\/41638960\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><b><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo T\u1ea1p ch\u00ed Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 319px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1563\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/870e768563994801b084294e77c70bf620260901232537.png?resize=740%2C487&#038;ssl=1\" alt=\"\" width=\"740\" height=\"487\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/870e768563994801b084294e77c70bf620260901232537.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/870e768563994801b084294e77c70bf620260901232537.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/870e768563994801b084294e77c70bf620260901232537.png?resize=768%2C505&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 309px;\">\n<td style=\"width: 56.7126%; height: 309px;\"><span style=\"font-size: 18pt;\"><strong>2. <\/strong><b>\u0110\u1eb1ng sau &#8220;\u0111\u1ebf ch\u1ebf&#8221; ngh\u00ecn t\u1ef7 c\u1ee7a KOL: T\u0103ng th\u1ea7n t\u1ed1c, s\u1ee5p \u0111\u1ed5 nhanh ch\u00f3ng<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb H\u1ea3i Sapa TV \u0111\u1ebfn Huy\u1ec1n Huho, h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi t\u00ean tu\u1ed5i KOL \u0111\u00e3 bi\u1ebfn m\u1ea5t kh\u1ecfi c\u00e1c s\u00e0n TM\u0110T ch\u1ec9 sau m\u1ed9t scandal c\u00e1 nh\u00e2n. Theo s\u1ed1 li\u1ec7u Metric, n\u0103m 2025 doanh thu TM\u0110T Vi\u1ec7t Nam v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0ng s\u1ed1 nh\u00e0 b\u00e1n h\u00e0ng ph\u00e1t sinh \u0111\u01a1n th\u1ef1c t\u1ebf l\u1ea1i gi\u1ea3m kho\u1ea3ng 7%, \u0111i\u1ec1u n\u00e0y ph\u1ea7n n\u00e0o cho th\u1ea5y m\u00f4 h\u00ecnh kinh doanh d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o ni\u1ec1m tin c\u00e1 nh\u00e2n \u0111ang b\u1ed9c l\u1ed9 r\u1ee7i ro l\u1edbn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/dantri.com.vn\/kinh-doanh\/dang-sau-de-che-nghin-ty-cua-kol-tang-than-toc-sup-do-nhanh-chong-20260902112619748.htm\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo D\u00e2n Tr\u00ed<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 309px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1562\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/514322677_1055789486662718_5478170257445559595_n.jpg?resize=740%2C419&#038;ssl=1\" alt=\"\" width=\"740\" height=\"419\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/514322677_1055789486662718_5478170257445559595_n.jpg?w=953&amp;ssl=1 953w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/514322677_1055789486662718_5478170257445559595_n.jpg?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/514322677_1055789486662718_5478170257445559595_n.jpg?resize=768%2C435&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>3. <\/strong><b>Th\u1ecbt tr\u00e2u g\u00e1c b\u1ebfp b\u00e1n online \u0111\u1ea1t 117 t\u1ef7 \u0111\u1ed3ng, gian h\u00e0ng n\u00e0o ki\u1ebfm nhi\u1ec1u nh\u1ea5t?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo s\u1ed1 li\u1ec7u Metric.vn, giai \u0111o\u1ea1n t\u1eeb 1\/2025 \u0111\u1ebfn h\u1ebft 7\/2026, ng\u00e0nh h\u00e0ng th\u1ecbt tr\u00e2u g\u00e1c b\u1ebfp tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u1ea1t doanh s\u1ed1 117,4 t\u1ef7 \u0111\u1ed3ng v\u1edbi g\u1ea7n 476.100 l\u01b0\u1ee3t b\u00e1n t\u1eeb 594 gian h\u00e0ng. \u0110\u00e1ng ch\u00fa \u00fd, gian h\u00e0ng Huho Food (g\u1eafn v\u1edbi Huy\u1ec1n Huho) v\u00e0 Sapa TV (g\u1eafn v\u1edbi H\u1ea3i Sapa TV) \u0111\u1ec1u n\u1eb1m trong top 10 doanh s\u1ed1 cao nh\u1ea5t, tr\u01b0\u1edbc khi v\u01b0\u1edbng l\u00f9m x\u00f9m ph\u00e1p l\u00fd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/www.vietnam.vn\/thit-trau-gac-bep-ban-online-dat-117-ty-dong-gian-hang-nao-kiem-nhieu-nhat\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo VietNamNet<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1561\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?resize=740%2C555&#038;ssl=1\" alt=\"\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/1788474698748_thit-trau-gac-bep-2-2502.jpeg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 353px;\">\n<td style=\"width: 56.7126%; height: 296px;\"><span style=\"font-size: 18pt;\"><strong>4. <\/strong><b>Doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo d\u1ef1 b\u00e1o c\u1ee7a Metric, giai \u0111o\u1ea1n cao \u0111i\u1ec3m cu\u1ed1i n\u0103m 2026 s\u1ebd ti\u1ebfp t\u1ee5c xoay quanh nh\u00f3m B\u00e1ch h\u00f3a &#8211; Th\u1ef1c ph\u1ea9m (\u0111\u1ed3 u\u1ed1ng, b\u00e1nh k\u1eb9o, th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i, gia v\u1ecb) v\u00e0 H\u00f3a m\u1ef9 ph\u1ea9m &#8211; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. Trong \u0111\u00f3, ph\u00e2n kh\u00fac gi\u00e1 100.000-200.000 \u0111\u1ed3ng v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t trong gi\u1ecf h\u00e0ng. Nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng d\u1ef1 tr\u1eef ngu\u1ed3n h\u00e0ng t\u1eeb th\u00e1ng 8 \u0111\u1ec3 \u0111\u00f3n s\u00f3ng mua s\u1eafm cu\u1ed1i n\u0103m v\u00e0 T\u1ebft \u0110inh M\u00f9i 2027.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/www.sggp.org.vn\/doanh-nghiep-chuan-bi-cho-mua-mua-sam-cuoi-nam-post870011.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo B\u00e1o S\u00e0i G\u00f2n Gi\u1ea3i Ph\u00f3ng<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 296px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-1559\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/hinh-bai-viet-lua-chon-thuc-pham-bao-dam-an-toan-trong-mua-dich-covid-19-1607307083405885047171-0-0-366-586-crop-1607307417052736077957.jpg?resize=464%2C244&#038;ssl=1\" alt=\"\" width=\"464\" height=\"244\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/hinh-bai-viet-lua-chon-thuc-pham-bao-dam-an-toan-trong-mua-dich-covid-19-1607307083405885047171-0-0-366-586-crop-1607307417052736077957.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/hinh-bai-viet-lua-chon-thuc-pham-bao-dam-an-toan-trong-mua-dich-covid-19-1607307083405885047171-0-0-366-586-crop-1607307417052736077957.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/hinh-bai-viet-lua-chon-thuc-pham-bao-dam-an-toan-trong-mua-dich-covid-19-1607307083405885047171-0-0-366-586-crop-1607307417052736077957.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/hinh-bai-viet-lua-chon-thuc-pham-bao-dam-an-toan-trong-mua-dich-covid-19-1607307083405885047171-0-0-366-586-crop-1607307417052736077957.jpg?resize=768%2C403&amp;ssl=1 768w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 339px;\">\n<td style=\"width: 56.7126%; height: 339px;\"><span style=\"font-size: 18pt;\"><strong>5. <\/strong><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &#8211; b\u1ec7 ph\u00f3ng \u0111\u1ecbnh h\u00ecnh th\u1ebf h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o Metric cho th\u1ea5y trong qu\u00fd I\/2026, khi quy m\u00f4 ng\u00e0nh L\u00e0m \u0111\u1eb9p tr\u00ean s\u00e0n \u0111\u1ea1t kho\u1ea3ng 24.400 t\u1ef7 \u0111\u1ed3ng, th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t Cocoon \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 132,61% so v\u1edbi c\u00f9ng k\u1ef3. \u1ede ng\u00e0nh s\u1eefa c\u00f4ng th\u1ee9c, Vinamilk c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng doanh s\u1ed1 167% trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, cho th\u1ea5y TM\u0110T \u0111ang l\u00e0 b\u1ec7 ph\u00f3ng cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb l\u1eabn c\u00e1c &#8220;c\u1ef1u binh&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/thoibaonganhang.vn\/thuong-mai-dien-tu-be-phong-dinh-hinh-the-he-thuong-hieu-viet-moi-187027.html\"><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Th\u1eddi b\u00e1o Ng\u00e2n h\u00e0ng<\/span><\/i><\/td>\n<td style=\"width: 43.2874%; height: 339px;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1560\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/photo-3-166747610200191929199720260903073749.jpg?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 303px;\">\n<td style=\"width: 56.7126%; height: 130px;\"><\/td>\n<td style=\"width: 43.2874%; height: 130px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n thanh l\u1ecdc: m\u00f4 h\u00ecnh kinh doanh d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o danh ti\u1ebfng c\u00e1 nh\u00e2n b\u1ed9c l\u1ed9 r\u1ee7i ro r\u00f5 r\u1ec7t, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chi ph\u00ed \u0111ang gi\u1eef l\u1ea1i ph\u1ea7n l\u1edbn h\u01a1n c\u1ee7a &#8220;chi\u1ebfc b\u00e1nh&#8221; doanh s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/span><\/p>\n<p><a href=\"https:\/\/metric.vn\/?t=Free+7+ng%C3%A0y+tr%E1%BA%A3i+nghi%E1%BB%87m+m%E1%BB%8Di+data+E-commerce&amp;b=%C4%90%C4%83ng+k%C3%BD+tr%E1%BA%A3i+nghi%E1%BB%87m&amp;utm_source=email&amp;utm_medium=email&amp;utm_campaign=remarketing&amp;utm_content=w4t5#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1546 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=740%2C117&#038;ssl=1\" alt=\"\" width=\"740\" height=\"117\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=1024%2C162&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-1.png?resize=768%2C121&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam giai \u0111o\u1ea1n \u0111\u1ea7u th\u00e1ng 9 ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd: t\u1eeb c\u00fa s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c m\u00f4&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[48,38,37,39],"class_list":["post-1558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","tag-e-com","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u1ea3n tin E-com: \u0110\u1ebf ch\u1ebf ngh\u00ecn t\u1ef7 c\u1ee7a KOL s\u1ee5p \u0111\u1ed5 sau m\u1ed9t \u0111\u00eam<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam giai \u0111o\u1ea1n \u0111\u1ea7u th\u00e1ng 9 ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd, h\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/ban-tin-e-com-24-09-de-che-nghin-ty-cua-kol-sup-do-sau-mot-dem-doanh-nghiep-chuan-bi-cho-mua-mua-sam-cuoi-nam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3n tin E-com: \u0110\u1ebf ch\u1ebf ngh\u00ecn t\u1ef7 c\u1ee7a KOL s\u1ee5p \u0111\u1ed5 sau m\u1ed9t \u0111\u00eam\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam giai 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