{"id":1548,"date":"2026-09-22T15:32:49","date_gmt":"2026-09-22T08:32:49","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1548"},"modified":"2026-09-22T15:32:49","modified_gmt":"2026-09-22T08:32:49","slug":"metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/","title":{"rendered":"Metric: H\u01b0\u1edbng D\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u201cc\u00f2n xanh\u201d hay \u201c\u0111\u00e3 \u0111\u1ecf\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi b\u00e0i h\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng kinh doanh. Th\u00f4ng qua c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem th\u1ecb tr\u01b0\u1eddng \u0111ang l\u00e0 &#8220;\u0111\u1ea1i d\u01b0\u01a1ng xanh&#8221; (nhi\u1ec1u c\u01a1 h\u1ed9i), &#8220;\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8221; (c\u1ea1nh tranh kh\u1ed1c li\u1ec7t), hay \u0111ang \u1edf giai \u0111o\u1ea1n &#8220;v\u00e0ng&#8221; (\u0111ang h\u00ecnh th\u00e0nh).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 gian h\u00e0ng ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, th\u00ec ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, c\u00f2n bao nhi\u00eau room ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd l\u1edbn \u0111\u01b0\u1ee3c \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fang ta h\u00e3y s\u1eed d\u1ee5ng ng\u00e1ch s\u1ea3n ph\u1ea9m &#8220;g\u1ecdng k\u00ednh&#8221; l\u00e0m v\u00ed d\u1ee5 minh h\u1ecda th\u1ef1c t\u1ebf, nh\u00f3m h\u00e0ng n\u00e0y c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ng\u00e1ch \u201cxanh\u201d, \u201c\u0111\u1ecf\u201d, \u201cv\u00e0ng\u201d \u0111\u1ec3 minh h\u1ecda.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/#buoc_1_thiet_lap_bo_loc_de_lay_goc_nhin_toan_canh\" title=\"B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp b\u1ed9 l\u1ecdc \u0111\u1ec3 l\u1ea5y g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh\u00a0\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp b\u1ed9 l\u1ecdc \u0111\u1ec3 l\u1ea5y g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/#buoc_2_phan_tich_top_10_thuong_hieu_de_xac_dinh_do_%e2%80%9cxanh%e2%80%9d\" title=\"B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 &#8220;xanh&#8221;\u00a0\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 &#8220;xanh&#8221;\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/#buoc_3_kiem_tra_muc_do_ben_vung_cua_thi_truong_qua_phan_khuc_gia\" title=\"B\u01b0\u1edbc 3: Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qua ph\u00e2n kh\u00fac gi\u00e1\u00a0\">B\u01b0\u1edbc 3: Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qua ph\u00e2n kh\u00fac gi\u00e1\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/#buoc_4_xac_nhan_tinh_ben_vung_cua_ngach_san_pham\" title=\"B\u01b0\u1edbc 4: X\u00e1c nh\u1eadn t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u00e1ch s\u1ea3n ph\u1ea9m\u00a0\">B\u01b0\u1edbc 4: X\u00e1c nh\u1eadn t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u00e1ch s\u1ea3n ph\u1ea9m\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/#tong_ket_kem_video_huong_dan\" title=\"T\u1ed5ng k\u1ebft (k\u00e8m video h\u01b0\u1edbng d\u1eabn)\">T\u1ed5ng k\u1ebft (k\u00e8m video h\u01b0\u1edbng d\u1eabn)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"buoc_1_thiet_lap_bo_loc_de_lay_goc_nhin_toan_canh\"><\/span><b>B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp b\u1ed9 l\u1ecdc \u0111\u1ec3 l\u1ea5y g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 m\u1ed9t \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ch\u1ecdn to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 \u0111\u01b0a v\u00e0o ph\u00e2n t\u00edch. Ti\u1ebfp theo, h\u00e3y c\u00e0i \u0111\u1eb7t th\u1eddi gian \u0111o l\u01b0\u1eddng t\u1ed5ng doanh s\u1ed1 trong m\u1ed9t kho\u1ea3ng \u0111\u1ee7 d\u00e0i, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 1 n\u0103m (365 ng\u00e0y).<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1553 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture1.png?resize=740%2C180&#038;ssl=1\" alt=\"\" width=\"740\" height=\"180\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture1.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture1.png?resize=300%2C73&amp;ssl=1 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb thi\u1ebft l\u1eadp n\u00e0y, nh\u1eefng h\u1ec7 th\u1ed1ng nh\u01b0 Metric s\u1ebd tr\u1ea3 v\u1ec1 t\u1ed5ng doanh s\u1ed1 c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, v\u1edbi ng\u00e0nh h\u00e0ng &#8220;g\u1ecdng k\u00ednh&#8221;, t\u1ed5ng doanh s\u1ed1 \u0111\u1ea1t m\u1ee9c h\u01a1n 800 t\u1ef7 \u0111\u1ed3ng m\u1ed9t n\u0103m, cho th\u1ea5y dung l\u01b0\u1ee3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 r\u1ea5t l\u1edbn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"buoc_2_phan_tich_top_10_thuong_hieu_de_xac_dinh_do_%e2%80%9cxanh%e2%80%9d\"><\/span><b>B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 &#8220;xanh&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebft th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u01a1 h\u1ed9i (&#8220;xanh&#8221;) hay kh\u00f4ng, h\u00e3y nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1 t\u1ef7 tr\u1ecdng doanh s\u1ed1 c\u1ee7a Top 10 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1552 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture2.png?resize=688%2C194&#038;ssl=1\" alt=\"\" width=\"688\" height=\"194\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture2.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture2.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture2.png?resize=350%2C100&amp;ssl=1 350w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u00e1c brand trong nh\u00f3m h\u00e0ng \u201cg\u1ecdng k\u00ednh\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong v\u00ed d\u1ee5 c\u1ee7a ch\u00fang ta, Top 10 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 chi\u1ebfm kho\u1ea3ng 26% t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang r\u1ea5t ph\u00e2n m\u1ea3nh, h\u01a1n 73% th\u1ecb ph\u1ea7n c\u00f2n l\u1ea1i v\u1eabn \u0111ang \u1edf t\u00ecnh tr\u1ea1ng &#8220;h\u1ed3ng hoang&#8221; v\u00e0 l\u00e0 kho\u1ea3ng tr\u1ed1ng m\u1edf ra c\u01a1 h\u1ed9i cho b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, n\u1ebfu trong Top 10 xu\u1ea5t hi\u1ec7n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu th\u1ecb ph\u1ea7n r\u1ea5t l\u1edbn, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng minh r\u1eb1ng nh\u00f3m h\u00e0ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap m\u1ed9t doanh nghi\u1ec7p v\u01b0\u01a1n l\u00ean chi\u1ebfm l\u0129nh mi\u1ebfng b\u00e1nh to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n l\u01b0u \u00fd, n\u1ebfu Top 10 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm kho\u1ea3ng 40% \u0111\u1ebfn 50% th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 \u0111\u00e3 chuy\u1ec3n sang m\u00e0u &#8220;\u0111\u1ecf&#8221;. L\u00fac n\u00e0y, m\u1ed9t n\u1eeda mi\u1ebfng b\u00e1nh \u0111\u00e3 b\u1ecb chi\u1ebfm d\u1ee5ng, c\u00e1c b\u00ean c\u00f2n l\u1ea1i s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u00f4 c\u00f9ng gay g\u1eaft.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"buoc_3_kiem_tra_muc_do_ben_vung_cua_thi_truong_qua_phan_khuc_gia\"><\/span><b>B\u01b0\u1edbc 3: Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qua ph\u00e2n kh\u00fac gi\u00e1<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 xem \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t nh\u00f3m h\u00e0ng \u0111ang trend n\u00f3ng hay thu\u1ed9c lo\u1ea1i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, h\u00e3y \u0111i s\u00e2u v\u00e0o t\u1eebng ph\u00e2n kh\u00fac gi\u00e1. V\u00ed d\u1ee5, l\u1ecdc to\u00e0n b\u1ed9 d\u1eef li\u1ec7u m\u1ee9c gi\u00e1 tr\u00ean trung b\u00ecnh c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y l\u00e0 t\u1eeb 150.000 \u0111\u1ed3ng tr\u1edf l\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1551 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture3.png?resize=551%2C433&#038;ssl=1\" alt=\"\" width=\"551\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture3.png?w=514&amp;ssl=1 514w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture3.png?resize=300%2C236&amp;ssl=1 300w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u00e1c brand trong nh\u00f3m h\u00e0ng \u201cg\u1ecdng k\u00ednh\u201d, ph\u00e2n kh\u00fac gi\u00e1 &gt;150K<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1i ph\u00e2n kh\u00fac t\u1eeb 150.000 \u0111\u1ed3ng, Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111ang chi\u1ebfm h\u01a1n 33% th\u1ecb ph\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ea1y \u0111ua \u0111\u1ec3 h\u00ecnh th\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo kinh nghi\u1ec7m c\u1ee7a c\u00e1 nh\u00e2n chuy\u00ean gia, trong kho\u1ea3ng 12 \u0111\u1ebfn 18 th\u00e1ng n\u1eefa, t\u1ef7 l\u1ec7 n\u00e0y s\u1ebd bi\u1ebfn \u0111\u1ed5i th\u00e0nh 45% &#8211; 50%, v\u00e0 khi \u0111\u00f3 kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 tham gia s\u1ebd kh\u00f4ng c\u00f2n nhi\u1ec1u.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"buoc_4_xac_nhan_tinh_ben_vung_cua_ngach_san_pham\"><\/span><b>B\u01b0\u1edbc 4: X\u00e1c nh\u1eadn t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u00e1ch s\u1ea3n ph\u1ea9m<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, h\u00e3y ki\u1ec3m tra m\u1ed9t ph\u00e2n kh\u00fac gi\u00e1 cao c\u1ea5p h\u1eb3n, v\u00ed d\u1ee5 t\u1eeb 500.000 \u0111\u1ed3ng tr\u1edf l\u00ean. Ph\u00e2n kh\u00fac n\u00e0y ghi nh\u1eadn \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 60 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m (\u0111\u1ee7 l\u1edbn \u0111\u1ec3 k\u1ebft lu\u1eadn).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1550 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture4.png?resize=549%2C435&#038;ssl=1\" alt=\"\" width=\"549\" height=\"435\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture4.png?w=507&amp;ssl=1 507w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/Picture4.png?resize=300%2C238&amp;ssl=1 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u00e1c brand trong nh\u00f3m h\u00e0ng \u201cg\u1ecdng k\u00ednh\u201d, ph\u00e2n kh\u00fac gi\u00e1 &gt;500K<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi quan s\u00e1t Top 10 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111\u00e2y, t\u1ef7 l\u1ec7 chi\u1ebfm h\u1eefu th\u1ecb ph\u1ea7n l\u00ean t\u1edbi h\u01a1n 43%, t\u1ee9c l\u00e0 ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh r\u00f5 r\u00e0ng v\u00e0 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u1ede m\u1ee9c \u0111\u1ed9 t\u1eadp trung v\u00e0o s\u1ed1 \u00edt th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 v\u1eady, vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi m\u1edbi chen ch\u00e2n v\u00e0o ph\u00e2n kh\u00fac n\u00e0y r\u1ea5t kh\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, ch\u00ednh s\u1ef1 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a nh\u00f3m cao c\u1ea5p l\u1ea1i l\u00e0 minh ch\u1ee9ng kh\u1eb3ng \u0111\u1ecbnh ng\u00e0nh h\u00e0ng &#8220;g\u1ecdng k\u00ednh&#8221; n\u00f3i chung c\u00f3 t\u00ednh b\u1ec1n v\u1eefng r\u1ea5t cao.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"tong_ket_kem_video_huong_dan\"><\/span><strong>T\u1ed5ng k\u1ebft (k\u00e8m video h\u01b0\u1edbng d\u1eabn)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi t\u1edbi n\u1ed9i dung t\u1ed5ng k\u1ebft, m\u1eddi b\u1ea1n xem video h\u01b0\u1edbng d\u1eabn theo c\u00e1c b\u01b0\u1edbc \u0111\u00e3 li\u1ec7t k\u00ea \u1edf tr\u00ean n\u1ebfu c\u1ea7n l\u01b0u l\u1ea1i t\u00f3m t\u1eaft tr\u1ef1c quan h\u01a1n.<\/span><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"C\u00e1ch \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng (c\u00f2n &quot;xanh&quot; hay &quot;\u0111\u1ecf&quot;)\" src=\"https:\/\/www.loom.com\/embed\/f216134320d7416db921aaa1cb6afc88\" frameborder=\"0\" width=\"740\" height=\"555\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n tu\u1ea7n t\u1ef1 4 b\u01b0\u1edbc tr\u00ean, ta c\u00f3 th\u1ec3 th\u1ea5y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng nh\u00f3m h\u00e0ng &#8220;g\u1ecdng k\u00ednh&#8221; c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i, t\u00ednh ch\u1ea5t ng\u00e0nh h\u00e0ng n\u00e0y cho ph\u00e9p m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t th\u1ecb ph\u1ea7n l\u1edbn, ph\u1ea7n l\u1edbn doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u00f3 winner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 150K \u0111ang ch\u1ea1y \u0111ua, s\u1ebd s\u1edbm h\u00ecnh th\u00e0nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ecf trong 12-18 th\u00e1ng t\u1edbi (\u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1 nh\u00e2n chuy\u00ean gia).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00f3m h\u00e0ng \u201cg\u1ecdng k\u00ednh\u201d n\u00e0y c\u00f3 d\u1ea5u hi\u1ec7u b\u1ec1n v\u1eefng l\u00e2u d\u00e0i (ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u00e3 h\u00ecnh th\u00e0nh xong th\u1ecb tr\u01b0\u1eddng).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Metric, ch\u00fang t\u00f4i m\u1ed7i ng\u00e0y \u0111ang gi\u00fap h\u01a1n 1.500 th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c khai ph\u00e1 c\u00e1c nh\u00f3m h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 v\u1edbi ph\u00e2n t\u00edch n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng t\u00ecm ki\u1ebfm m\u1ed9t &#8220;\u0111\u1ea1i d\u01b0\u01a1ng xanh&#8221; cho s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0ng ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u b\u00f3c t\u00e1ch d\u1eef li\u1ec7u t\u1eeb \u0111\u00e2u, \u0111\u0103ng k\u00fd ngay m\u1ed9t phi\u00ean <\/span><b>t\u01b0 v\u1ea5n 1:1 mi\u1ec5n ph\u00ed<\/b><span style=\"font-weight: 400;\"> v\u1edbi chuy\u00ean vi\u00ean ph\u00e2n t\u00edch c\u1ee7a Metric ngay h\u00f4m nay!<\/span><\/p>\n<p><a href=\"http:\/\/metric.vn\/?t=H%C6%B0%E1%BB%9Bng+d%E1%BA%ABn+c%C3%A1ch+%C4%91%C3%A1nh+gi%C3%A1+ti%E1%BB%81m+n%C4%83ng+th%E1%BB%8B+tr%C6%B0%E1%BB%9Dng&amp;st=Trao+%C4%91%E1%BB%95i+c%C3%B9ng+chuy%C3%AAn+gia+Metric+%C4%91%E1%BB%83+t%C3%ACm+ki%E1%BA%BFm+%22%C4%91%E1%BA%A1i+d%C6%B0%C6%A1ng+xanh%22+cho+ng%C3%A0nh+h%C3%A0ng+c%E1%BB%A7a+b%E1%BA%A1n&amp;b=H%C6%B0%E1%BB%9Bng+d%E1%BA%ABn+t%C3%B4i&amp;utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog_chuyensau&amp;utm_content=w4t3#trial-form\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1555\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=740%2C109&#038;ssl=1\" alt=\"\" width=\"740\" height=\"109\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?w=1261&amp;ssl=1 1261w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=300%2C44&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=1024%2C150&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/09\/18092026-3.png?resize=768%2C113&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.metric.vn<\/a><\/em><\/li>\n<li><em>Email:\u00a0info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi b\u00e0i h\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng kinh doanh. Th\u00f4ng qua&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[4,38,37,39],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric","tag-metric","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng TM\u0110T<\/title>\n<meta name=\"description\" content=\"Ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, c\u00f2n bao nhi\u00eau room ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd l\u1edbn \u0111\u01b0\u1ee3c \u0111\u1ebfn m\u1ee9c n\u00e0o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/metric-huong-dan-cach-danh-gia-tiem-nang-thi-truong-con-xanh-hay-da-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng TM\u0110T\" \/>\n<meta property=\"og:description\" content=\"Ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, c\u00f2n bao nhi\u00eau room ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd l\u1edbn \u0111\u01b0\u1ee3c \u0111\u1ebfn m\u1ee9c n\u00e0o.\" \/>\n<meta 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