{"id":1536,"date":"2026-09-21T23:16:56","date_gmt":"2026-09-21T16:16:56","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1536"},"modified":"2026-09-21T23:16:56","modified_gmt":"2026-09-21T16:16:56","slug":"ban-tin-e-com-22-09-gian-hang-chinh-hang-len-ngoi-organic-traffic-tren-san-tmdt-co-dang-bien-mat","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-e-com-22-09-gian-hang-chinh-hang-len-ngoi-organic-traffic-tren-san-tmdt-co-dang-bien-mat\/","title":{"rendered":"B\u1ea3n tin E-com 22\/09: \u201cGian h\u00e0ng ch\u00ednh h\u00e3ng l\u00ean ng\u00f4i?\u201d; \u201cOrganic traffic tr\u00ean s\u00e0n TM\u0110T c\u00f3 \u0111ang bi\u1ebfn m\u1ea5t?\u201d"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam tu\u1ea7n qua ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd: t\u1eeb \u00e1p l\u1ef1c ph\u00ed s\u00e0n khi\u1ebfn ng\u01b0\u1eddi mua b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u01b0\u1eddng gi\u1ea3m l\u1ec7 thu\u1ed9c v\u00e0o c\u00e1c s\u00e0n TM\u0110T, \u0111\u1ebfn cu\u1ed9c \u0111ua gi\u1eefa c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng. H\u00e3y c\u00f9ng Metric \u0111i\u1ec3m qua 5 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua:<\/span><\/p>\n\n\n\n\n\n\n\n\n
1. H\u00e0nh vi mua s\u1eafm: Ng\u01b0\u1eddi Vi\u1ec7t s\u1eb5n s\u00e0ng tr\u1ea3 60.000 \u0111\u1ed3ng cho ly c\u00e0 ph\u00ea, nh\u01b0ng l\u1ea1i s\u0103n m\u00e3 freeship v\u00e0i ngh\u00ecn \u0111\u1ed3ng?<\/b><\/span><\/p>\n

Theo Metric, c\u00e1c gian h\u00e0ng Mall ch\u1ec9 chi\u1ebfm 2,79% t\u1ed5ng s\u1ed1 shop tr\u00ean 4 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t nh\u01b0ng \u0111\u00f3ng g\u00f3p t\u1edbi 34,2% doanh s\u1ed1, cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t ng\u00e0y c\u00e0ng chi m\u1ea1nh tay h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u tin c\u1eady, s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao \u1edf c\u00e1c gian h\u00e0ng Mall, nh\u01b0ng v\u1eabn kh\u00f4ng b\u1ecf qua t\u1eebng m\u00e3 freeship v\u00e0i ngh\u00ecn \u0111\u1ed3ng.\u00a0<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Kinh t\u1ebf Ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam<\/span><\/i><\/td>\n

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2. <\/strong>H\u00e0ng ho\u00e1 tr\u00ean TikTok Shop, Shopee \u1edf Vi\u1ec7t Nam kh\u00f4ng c\u00f2n r\u1ebb, ng\u01b0\u1eddi d\u00f9ng t\u00ecm c\u00e1ch gi\u1ea3m l\u1ec7 thu\u1ed9c<\/b><\/span><\/p>\n

V\u1edbi m\u1ee9c \u0111i\u1ec1u ch\u1ec9nh m\u1edbi nh\u1ea5t c\u1ee7a Shopee v\u00e0 TikTok Shop, ph\u00ed s\u00e0n t\u1ea1i m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng \u0111\u00e3 chi\u1ebfm t\u1edbi 23-24% doanh thu ng\u01b0\u1eddi b\u00e1n. Theo Metric.vn, d\u00f9 t\u1ed5ng doanh s\u1ed1 4 s\u00e0n TM\u0110T v\u1eabn t\u0103ng 44,11% trong n\u1eeda \u0111\u1ea7u 2026, \u0111\u00e0 t\u0103ng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb vi\u1ec7c gi\u00e1 b\u00e1n b\u1ecb \u0111\u1ea9y l\u00ean ch\u1ee9 kh\u00f4ng h\u1eb3n ph\u1ea3n \u00e1nh s\u1ee9c mua th\u1ef1c.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo D\u00e2n Vi\u1ec7t<\/span><\/i><\/td>\n

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3. <\/strong>Organic traffic tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 \u0111ang bi\u1ebfn m\u1ea5t?<\/b><\/span><\/p>\n

Theo d\u1eef li\u1ec7u Metric, n\u1eeda \u0111\u1ea7u n\u0103m 2026 c\u00f3 kho\u1ea3ng 613.800 gian h\u00e0ng ph\u00e1t sinh \u0111\u01a1n tr\u00ean 4 s\u00e0n TM\u0110T l\u1edbn, khi\u1ebfn cu\u1ed9c c\u1ea1nh tranh cho t\u1eebng l\u01b0\u1ee3t truy c\u1eadp t\u1ef1 nhi\u00ean ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. Organic traffic ch\u01b0a bi\u1ebfn m\u1ea5t, nh\u01b0ng \u0111ang tr\u1edf th\u00e0nh ngu\u1ed3n l\u1ef1c ng\u00e0y c\u00e0ng khan hi\u1ebfm v\u00e0 \u0111\u1eaft \u0111\u1ecf.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Kinh t\u1ebf Ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam<\/span><\/i><\/td>\n

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4. <\/strong>Gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm 64% doanh thu ng\u00e0nh L\u00e0m \u0111\u1eb9p tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/span><\/p>\n

Theo d\u1eef li\u1ec7u Metric, gian h\u00e0ng ch\u00ednh h\u00e3ng (mall) hi\u1ec7n \u0111\u00f3ng g\u00f3p t\u1edbi kho\u1ea3ng 64% t\u1ed5ng doanh thu ng\u00e0nh L\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n TM\u0110T, v\u1edbi gi\u00e1 b\u00e1n trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m cao h\u01a1n 1,6 l\u1ea7n so v\u1edbi gian h\u00e0ng th\u01b0\u1eddng (235.000\u0111 so v\u1edbi 146.000\u0111). Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u1eaft gi\u1ea3m chi ti\u00eau cho m\u1ef9 ph\u1ea9m, m\u00e0 \u0111ang \u01b0u ti\u00ean mua s\u1eafm t\u1ea1i c\u00e1c gian h\u00e0ng m\u00ecnh tin t\u01b0\u1edfng.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0<\/span><\/i><\/td>\n

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5. <\/strong>M\u1ed9t “\u00f4ng l\u1edbn” H\u00e0n Qu\u1ed1c ki\u1ebfm ngh\u00ecn t\u1ef7 t\u1ea1i Vi\u1ec7t Nam: Th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c mang \u0111i l\u00e0m m\u1eabu cho Th\u00e1i Lan, Indonesia<\/b><\/span><\/p>\n

Theo d\u1eef li\u1ec7u Metric, t\u1ed5ng doanh s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u Lock&Lock tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki n\u0103m 2025 \u0111\u1ea1t kho\u1ea3ng 763,8 t\u1ef7 \u0111\u1ed3ng, v\u1edbi g\u1ea7n 3 tri\u1ec7u s\u1ea3n ph\u1ea9m b\u00e1n ra, Shopee chi\u1ebfm 76,4% doanh s\u1ed1. M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p online – offline th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam nay \u0111ang \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng sang Th\u00e1i Lan, Indonesia.<\/span><\/p>\n

\ud83d\udc49 <\/span>\u0110\u1ecdc th\u00eam<\/span><\/a><\/p>\n

Theo Soha<\/span><\/i><\/td>\n

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<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh v\u1ec1 hi\u1ec7u qu\u1ea3 thay v\u00ec ch\u1ea1y \u0111ua khuy\u1ebfn m\u00e3i: chi ph\u00ed s\u00e0n t\u0103ng, h\u00e0nh vi ng\u01b0\u1eddi mua thay \u0111\u1ed5i, v\u00e0 m\u1ed7i ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ri\u00eang c\u1ea7n theo s\u00e1t t\u1eebng tu\u1ea7n.<\/p>\n

D\u1eef li\u1ec7u TM\u0110T trong c\u00e1c b\u00e0i b\u00e1o tr\u00ean \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric Analytics, vui l\u00f2ng d\u1eabn ngu\u1ed3n s\u1ed1 li\u1ec7u khi s\u1eed d\u1ee5ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00f4ng gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ri\u00eang m\u00ecnh khi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 data n\u00e0y c\u1ee7a Metric.<\/p>\n

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V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n