{"id":150,"date":"2023-05-26T11:31:11","date_gmt":"2023-05-26T04:31:11","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=150"},"modified":"2023-07-14T15:34:33","modified_gmt":"2023-07-14T08:34:33","slug":"cach-xac-dinh-dung-dung-luong-thi-truong-giua-bay-buff-don-ao","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/cach-xac-dinh-dung-dung-luong-thi-truong-giua-bay-buff-don-ao\/","title":{"rendered":"Ca\u0301ch xa\u0301c \u0111i\u0323nh \u0111u\u0301ng dung l\u01b0\u01a1\u0323ng thi\u0323 tr\u01b0\u01a1\u0300ng gi\u01b0\u0303a b\u00e2\u0303y “buff” \u0111\u01a1n a\u0309o"},"content":{"rendered":"\n

T\u00ecnh tr\u1ea1ng buff ch\u1ec9 s\u1ed1 \u1ea3o ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c s\u00e0n TM\u0110T hi\u1ec7n nay g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u00f9ng Metric theo d\u00f5i c\u00e1ch m\u1ed9t doanh nghi\u1ec7p kinh doanh n\u1ed9i th\u1ea5t chu\u1ea9n b\u1ecb cho ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi – gh\u1ebf massage – d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n\n\n\n

Buff ch\u1ec9 s\u1ed1 \u1ea3o – L\u1ee3i b\u1ea5t c\u1eadp h\u1ea1i<\/strong><\/p>\n\n\n\n

V\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce, buff ch\u1ec9 s\u1ed1 \u1ea3o \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 1 kh\u00e1i ni\u1ec7m xa l\u1ea1. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1o nh\u1eefng l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i, \u0111\u01a1n h\u00e0ng, \u0111\u00e1nh gi\u00e1, l\u01b0\u1ee3t th\u00edch,… \u1ea3o v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o \u0111\u1ed9 uy t\u00edn v\u00e0 t\u0103ng doanh s\u1ed1 cho nh\u00e0 b\u00e1n. B\u1edfi trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean s\u00e0n TM\u0110T, \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tham kh\u1ea3o nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.   <\/p>\n\n\n\n

Kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1ch buff ch\u1ec9 s\u1ed1 \u1ea3o. T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u201cC\u00e1ch t\u1ea1o \u0111\u01a1n \u1ea3o\u201d, Google l\u1eadp t\u1ee9c tr\u1ea3 v\u1ec1 h\u00e0ng ch\u1ee5c tri\u1ec7u k\u1ebft qu\u1ea3 trong ch\u01b0a \u0111\u1ebfn 1 gi\u00e2y. Th\u1eadm ch\u00ed, d\u1ecbch v\u1ee5 buff ch\u1ec9 s\u1ed1 \u1ea3o c\u00f2n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn nh\u00e0 b\u00e1n th\u00f4ng qua Shopee Chat, Website,….  V\u1eady doanh nghi\u1ec7p c\u00f3 n\u00ean t\u0103ng \u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean c\u00e1c s\u00e0n TM\u0110T hay kh\u00f4ng? <\/p>\n\n\n\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. Nh\u00e0 b\u00e1n tr\u00ean E-Commerce khi b\u1ecb ph\u00e1t hi\u1ec7n buff ch\u1ec9 s\u1ed1 \u1ea3o s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u r\u1eafc r\u1ed1i v\u1edbi c\u00e1c s\u00e0n TM\u0110T qu\u1ea3n l\u00fd. V\u00ed d\u1ee5 nh\u01b0 tr\u00ean s\u00e0n Shopee, c\u00e1c t\u00e0i kho\u1ea3n nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 b\u1ecb \u00e1p d\u1ee5ng c\u00e1c h\u00ecnh ph\u1ea1t bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n: \u0111i\u1ec3m ph\u1ea1t sao qu\u1ea3 t\u1ea1, xo\u00e1 b\u1ecf c\u00e1c l\u01b0\u1ee3t b\u00e1n – \u0111\u00e1nh gi\u00e1 tr\u00ean s\u1ea3n ph\u1ea9m, x\u00f3a s\u1ea3n ph\u1ea9m, gi\u1edbi h\u1ea1n t\u00e0i kho\u1ea3n v\u00e0 th\u1eadm ch\u00ed l\u00e0 xo\u00e1 t\u00e0i kho\u1ea3n v\u0129nh vi\u1ec5n. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c nh\u00e0 b\u00e1n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean s\u00e0n TM\u0110T v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh ch\u00e2n ch\u00ednh kh\u00e1c.<\/p>\n\n\n\n

Lo\u1ea1i tr\u1eeb \u0111\u01a1n \u1ea3o – Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c & x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh kinh doanh th\u1ea5u \u0111\u00e1o <\/strong><\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n B l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Metric kinh doanh trong l\u0129nh v\u1ef1c n\u1ed9i th\u1ea5t cao c\u1ea5p. V\u1edbi m\u1ee5c ti\u00eau R&D s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 gh\u1ebf Massage, B quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng n\u00e0y tr\u00ean \u0111a d\u1ea1ng c\u00e1c s\u00e0n TM\u0110T qua 2 ch\u1ec9 s\u1ed1 ch\u00ednh: dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m (m\u1eabu m\u00e3, t\u00ednh n\u0103ng,…). <\/p>\n\n\n\n

M\u1ed9t b\u1ea3n nghi\u00ean c\u1ee9u dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u1ea3m b\u1ea3o 3 y\u1ebfu t\u1ed1: \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u, \u0111\u1ed9 ph\u1ee7 c\u1ee7a d\u1eef li\u1ec7u v\u00e0 t\u00ednh c\u1eadp nh\u1eadt c\u1ee7a d\u1eef li\u1ec7u. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 nh\u1eefng b\u1ea3n b\u00e1o c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng t\u1eadp \u0111o\u00e0n B thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 sai s\u1ed1 qu\u00e1 l\u1edbn do c\u00f3 t\u00ecnh tr\u1ea1ng buff \u0111\u01a1n \u1ea3o di\u1ec5n ra ph\u1ed5 bi\u1ebfn trong ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng khi kinh doanh tr\u00ean s\u00e0n TM\u0110T: c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o nh\u00f3m h\u00e0ng gh\u1ebf Massage, th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 l\u1edbn v\u00e0 h\u1ea5p d\u1eabn, th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111ang ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng hay ch\u1ec9 ph\u00e1t tri\u1ec3n trong 1 th\u1eddi \u0111i\u1ec3m, s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang th\u1ef1c s\u1ef1 b\u00e1n ch\u1ea1y,…<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cu\u1ed1i c\u00f9ng, B quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Metric \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y. Doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn t\u00ednh n\u0103ng l\u1ecdc \u0111\u01a1n \u1ea3o, \u0111i\u1ec1u ch\u1ec9nh b\u1ed9 l\u1ecdc v\u1edbi t\u1ef7 l\u1ec7 review \/ s\u1ed1 \u0111\u01a1n b\u00e1n \u0111\u01b0\u1ee3c l\u00e0 15%. T\u1ee9c l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 100 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng th\u00ec s\u1ebd ph\u1ea3i c\u00f3 tr\u00ean 15 \u0111\u00e1nh gi\u00e1, l\u00fac \u0111\u00f3 d\u1eef li\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0o b\u00e1o c\u00e1o. \u0110\u00f3 l\u00e0 1 t\u1ef7 l\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng gh\u1ebf Massage tr\u00ean c\u00e1c s\u00e0n TM\u0110T. <\/p>\n\n\n\n

Tr\u00e1nh \u0111\u01b0\u1ee3c b\u1eaby s\u1ed1 li\u1ec7u \u1ea3o \u0111\u00e3 gi\u00fap T\u1eadp \u0111o\u00e0n B c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec1u insight c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y. \u0110\u1ea7u ti\u00ean, B x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean t\u1eebng s\u00e0n TM\u0110T, qua \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng theo s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf.  <\/p>\n\n\n\n

Th\u1ee9 hai, B nh\u1eadn \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng gh\u1ebf Massage hi\u1ec7n nay c\u00f3 qu\u00e1 nhi\u1ec1u m\u1eabu m\u00e3 c\u1ea3 v\u1ec1 h\u00ecnh th\u1ee9c, gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng v\u00e0 c\u00f4ng n\u0103ng. \u0110\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng s\u1ee9c c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhau c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sau khi ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c d\u1eef li\u1ec7u c\u1ee7a Metric, T\u1eadp \u0111o\u00e0n \u0111\u00e3 R&D \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi th\u00e0nh c\u00f4ng ch\u1ec9 sau 2 th\u00e1ng. \u0110\u1ed3ng th\u1eddi, B c\u00f2n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi s\u00e0n TM\u0110T xin duy\u1ec7t khuy\u1ebfn m\u1ea1i. <\/p>\n\n\n\n

V\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a T\u1eadp \u0111o\u00e0n B, d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, 1 b\u1ea3n b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u sai s\u1ebd \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng ti\u00eau c\u1ef1c t\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. Metric tin r\u1eb1ng v\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 Metric cung c\u1ea5p, doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng c\u1eadp nh\u1eadt th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n doanh thu 1 c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ecdc th\u1ef1c hi\u1ec7n m\u1ed9t phi\u00ean ph\u00e2n t\u00edch dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng. Tin r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ea5u \u0111\u00e1o s\u1ebd lu\u00f4n h\u1eefu \u00edch cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

\n