{"id":1496,"date":"2026-09-17T09:17:47","date_gmt":"2026-09-17T02:17:47","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1496"},"modified":"2026-09-17T10:17:59","modified_gmt":"2026-09-17T03:17:59","slug":"ban-tin-tmdt-07-09-13-09-sach-giao-khoa-tang-112-tren-san-nguoi-dung-bat-dau-tim-duong-roi-shopee-tiktok-shop","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-tin-tmdt-07-09-13-09-sach-giao-khoa-tang-112-tren-san-nguoi-dung-bat-dau-tim-duong-roi-shopee-tiktok-shop\/","title":{"rendered":"B\u1ea3n tin E-com 07\/09 – 13\/09: S\u00e1ch gi\u00e1o khoa t\u0103ng 112% tr\u00ean s\u00e0n, ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u01b0\u1eddng r\u1eddi Shopee & TikTok Shop"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd: t\u1eeb cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c s\u00e0n, l\u00e0n s\u00f3ng livestream h\u1ea1 nhi\u1ec7t, \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u01b0\u1eddng quay l\u1ea1i mua s\u1eafm offline. C\u00f9ng Metric \u0111i\u1ec3m qua 7 tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t tu\u1ea7n qua<\/strong>.<\/p>\n\n\n\n\n\n\n\n\n\n\n
1. Doanh thu s\u00e1ch gi\u00e1o khoa tr\u00ean ch\u1ee3 m\u1ea1ng t\u0103ng 112%, ph\u1ee5 huynh \u0111ang s\u0103n l\u00f9ng ki\u1ec3u g\u00ec?<\/strong><\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Metric.vn, ng\u00e0nh h\u00e0ng s\u00e1ch gi\u00e1o khoa tr\u00ean 4 s\u00e0n TM\u0110T \u0111\u1ea1t doanh s\u1ed1 7,2 t\u1ef7 \u0111\u1ed3ng trong tu\u1ea7n tr\u01b0\u1edbc th\u1ec1m n\u0103m h\u1ecdc m\u1edbi, t\u0103ng 112% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u00f3m s\u1ea3n ph\u1ea9m gi\u00e1 10.000-30.000 \u0111\u1ed3ng chi\u1ebfm g\u1ea7n 3,8 t\u1ef7 \u0111\u1ed3ng, cho th\u1ea5y ph\u1ee5 huynh ch\u1ee7 y\u1ebfu mua b\u1ed5 sung s\u00e1ch l\u1ebb thay v\u00ec tr\u1ecdn b\u1ed9.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span><\/p>\n

Theo Tu\u1ed5i tr\u1ebb<\/em><\/p>\n

 <\/td>\n

\"\"<\/td>\n<\/tr>\n
2. Ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u01b0\u1eddng tho\u00e1t Shopee, TikTok Shop\u00a0<\/strong><\/span><\/p>\n

M\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang quay l\u1ea1i mua s\u1eafm offline ho\u1eb7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c s\u00e0n TM\u0110T Trung Qu\u1ed1c \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed. Theo Metric, d\u00f9 doanh s\u1ed1 n\u1eeda \u0111\u1ea7u n\u0103m 2026 tr\u00ean 4 s\u00e0n v\u1eabn t\u0103ng 44,11%, gi\u1edbi chuy\u00ean gia l\u01b0u \u00fd t\u0103ng tr\u01b0\u1edfng doanh thu kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a>]<\/span><\/p>\n

Theo VietnamBiz<\/em><\/p>\n

 <\/td>\n

\"\"<\/td>\n<\/tr>\n
3. Ng\u01b0\u1eddi Vi\u1ec7t chi h\u01a1n 10.000 t\u1ef7 \u0111\u1ed3ng mua thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n gia d\u1ee5ng online trong 4 th\u00e1ng\u00a0<\/strong><\/span><\/p>\n

Theo d\u1eef li\u1ec7u Metric, ng\u00e0nh \u0111i\u1ec7n t\u1eed – \u0111i\u1ec7n gia d\u1ee5ng tr\u00ean 4 s\u00e0n TM\u0110T \u0111\u1ea1t kho\u1ea3ng 10,3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong 4 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, v\u1edbi ~31,7 tri\u1ec7u s\u1ea3n ph\u1ea9m b\u00e1n ra. Shopee d\u1eabn \u0111\u1ea7u doanh s\u1ed1 nh\u01b0ng th\u1ecb ph\u1ea7n TikTok Shop t\u0103ng m\u1ea1nh, t\u1eeb 21% l\u00ean 37% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span><\/p>\n

Theo \u0110\u1ea7u t\u01b0 & Th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

\"\"<\/td>\n<\/tr>\n
4. Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m g\u1ea7n 3 t\u1ef7 USD tr\u01b0\u1edbc b\u00e0i to\u00e1n h\u00e0ng sai c\u00f4ng th\u1ee9c<\/strong><\/span><\/p>\n

Theo d\u1eef li\u1ec7u Metric, n\u0103m 2025 ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 74.400 t\u1ef7 \u0111\u1ed3ng (~2,83 t\u1ef7 USD) mua m\u1ef9 ph\u1ea9m tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada, t\u0103ng g\u1ea7n 30% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Trong khi th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, c\u01a1 quan qu\u1ea3n l\u00fd li\u00ean t\u1ee5c thu h\u1ed3i c\u00e1c s\u1ea3n ph\u1ea9m sai c\u00f4ng th\u1ee9c c\u00f4ng b\u1ed1.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span><\/p>\n

Theo B\u00e1o Gia Lai<\/em><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

\"\"<\/td>\n<\/tr>\n
5. S\u1ef1 bi\u1ebfn m\u1ea5t c\u1ee7a c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng tr\u0103m t\u1ef7\u00a0<\/strong><\/span><\/p>\n

Th\u1ed1ng k\u00ea c\u1ee7a Metric cho th\u1ea5y gi\u00e1 b\u00e1n trung b\u00ecnh to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u0103ng 33% ngay t\u1eeb qu\u00fd IV\/2025, k\u00e9o s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 gi\u1ea3m 8%. L\u00e0n s\u00f3ng r\u1eddi s\u00e0n c\u0169ng di\u1ec5n ra m\u1ea1nh khi h\u00e0ng ch\u1ee5c ngh\u00ecn gian h\u00e0ng kh\u00f4ng c\u00f2n ph\u00e1t sinh doanh thu.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span><\/p>\n

Theo VietnamBiz<\/em><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

\"\"<\/td>\n<\/tr>\n
6. Tiki: Gi\u1ea5c m\u01a1 “k\u1ef3 l\u00e2n Vi\u1ec7t” tan v\u1ee1 th\u1ebf n\u00e0o?\u00a0<\/strong><\/span>
\nT\u1eeb m\u1ee9c \u0111\u1ecbnh gi\u00e1 g\u1ea7n ch\u1ea1m ng\u01b0\u1ee1ng k\u1ef3 l\u00e2n 832 tri\u1ec7u USD n\u0103m 2021, th\u1ecb ph\u1ea7n Tiki nay \u0111\u00e3 r\u01a1i xu\u1ed1ng m\u1ee9c g\u1ea7n nh\u01b0 b\u1eb1ng 0. Theo Metric, trong c\u00e1c b\u00e1o c\u00e1o qu\u00fd I\/2025, th\u1ecb ph\u1ea7n Tiki g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m v\u00ec con s\u1ed1 \u0111\u00e3 qu\u00e1 nh\u1ecf \u0111\u1ec3 v\u1ebd l\u00ean bi\u1ec3u \u0111\u1ed3 tr\u00f2n.\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span>Theo M\u1ed9t Th\u1ebf Gi\u1edbi<\/em>\u00a0<\/strong><\/span><\/td>\n		\"\"<\/td>\n<\/tr>\n
7. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u01b0\u1ee3t kh\u1ecfi \u0111\u1ecba gi\u1edbi t\u1ec9nh?\u00a0<\/strong><\/span><\/p>\n

V\u1edbi quy m\u00f4 291.600 t\u1ef7 \u0111\u1ed3ng n\u1eeda \u0111\u1ea7u n\u0103m 2026, ng\u00e0nh B\u00e1ch h\u00f3a – Th\u1ef1c ph\u1ea9m \u0111ang m\u1edf th\u00eam c\u01a1 h\u1ed9i cho \u0111\u1eb7c s\u1ea3n, n\u00f4ng s\u1ea3n v\u00e0 s\u1ea3n ph\u1ea9m l\u00e0ng ngh\u1ec1 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

\ud83d\udc49 [\u0110\u1ecdc th\u00eam<\/a><\/span>]<\/span><\/p>\n

Theo T\u1ea1p ch\u00ed Kinh t\u1ebf & Ch\u1ee9ng kho\u00e1n<\/em><\/td>\n

\"\"<\/td>\n<\/tr>\n
Metric.vn<\/span><\/td>\nMetric.vn<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh v\u1ec1 hi\u1ec7u qu\u1ea3 thay v\u00ec ch\u1ea1y \u0111ua khuy\u1ebfn m\u00e3i: chi ph\u00ed s\u00e0n t\u0103ng, h\u00e0nh vi ng\u01b0\u1eddi mua thay \u0111\u1ed5i, v\u00e0 m\u1ed7i ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ri\u00eang c\u1ea7n theo s\u00e1t t\u1eebng tu\u1ea7n.<\/p>\n

\u0110\u1eebng \u0111\u1ec3 nh\u1eefng thay \u0111\u1ed5i n\u00e0y n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/strong> V\u1edbi Metric, b\u1ea1n c\u00f3 th\u1ec3 tra c\u1ee9u doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh h\u00e0ng theo th\u1eddi gian th\u1ef1c tr\u00ean c\u1ea3 4 s\u00e0n Shopee, TikTok Shop, Lazada, Tiki. \u0110\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed 7 ng\u00e0y c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a v\u00e0 b\u1ed9 l\u1ecdc t\u0103ng tr\u01b0\u1edfng c\u1ee7a Metric ngay h\u00f4m nay \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/p>\n

\"\"<\/a><\/p>\n

V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data & AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n

Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n