{"id":1461,"date":"2026-08-28T11:56:52","date_gmt":"2026-08-28T04:56:52","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1461"},"modified":"2026-08-28T13:26:11","modified_gmt":"2026-08-28T06:26:11","slug":"tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/","title":{"rendered":"Metric: TikTok Shop so\u00e1n ng\u00f4i Shopee trong cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m 7 th\u00e1ng \u0111\u1ea7u n\u0103m 2026"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Trong 7 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. Kh\u00f4ng ch\u1ec9 t\u0103ng v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111ang d\u1ecbch chuy\u1ec3n r\u00f5 n\u00e9t: TikTok Shop so\u00e1n ng\u00f4i d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n, gian h\u00e0ng ch\u00ednh h\u00e3ng v\u01b0\u1ee3t m\u1eb7t k\u00eanh C2C, v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i.<\/span><\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#1_tong_quan_thi_truong_duong_am_tren_tmdt_viet_nam\" title=\"1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam\">1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#11_quy_mo_thi_truong_tiep_tuc_mo_rong_hai_chu_so\" title=\"1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng hai ch\u1eef s\u1ed1\">1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng hai ch\u1eef s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#12_cuoc_dua_gianh_thi_phan_tiktok_shop_vuot_shopee\" title=\"1.2. Cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n: TikTok Shop v\u01b0\u1ee3t Shopee\">1.2. Cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n: TikTok Shop v\u01b0\u1ee3t Shopee<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#2_su_dich_chuyen_trong_kenh_phan_phoi_va_nhu_cau_ve_cong_dung_san_pham\" title=\"2. S\u1ef1 d\u1ecbch chuy\u1ec3n trong k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 nhu c\u1ea7u v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m\">2. S\u1ef1 d\u1ecbch chuy\u1ec3n trong k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 nhu c\u1ea7u v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#21_gian_hang_chinh_hang_len_ngoi_c2c_dan_thu_hep\" title=\"2.1. Gian h\u00e0ng ch\u00ednh h\u00e3ng l\u00ean ng\u00f4i, C2C d\u1ea7n thu h\u1eb9p\">2.1. Gian h\u00e0ng ch\u00ednh h\u00e3ng l\u00ean ng\u00f4i, C2C d\u1ea7n thu h\u1eb9p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#22_duoc_my_pham_tang_truong_manh_dan_dat_da_tang_truong_chung_cua_thi_truong\" title=\"2.2. D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, d\u1eabn d\u1eaft \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng\">2.2. D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, d\u1eabn d\u1eaft \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#3_hanh_vi_tieu_dung_top_5_nhu_cau_cot_loi_cua_nguoi_tieu_dung\" title=\"3. H\u00e0nh vi ti\u00eau d\u00f9ng: Top 5 nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\">3. H\u00e0nh vi ti\u00eau d\u00f9ng: Top 5 nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#4_top_5_thuong_hieu_dan_dau_thi_truong\" title=\"4. Top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng\">4. Top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/#5_ket_luan\" title=\"5. K\u1ebft lu\u1eadn\">5. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_tong_quan_thi_truong_duong_am_tren_tmdt_viet_nam\"><\/span><b>1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_quy_mo_thi_truong_tiep_tuc_mo_rong_hai_chu_so\"><\/span><b>1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng hai ch\u1eef s\u1ed1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam trong giai \u0111o\u1ea1n th\u00e1ng 1 &#8211; th\u00e1ng 7\/2026 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, \u0111\u1ea1t t\u1ed5ng GMV <\/span><b>4.873 t\u1ef7 \u0111\u1ed3ng<\/b><span style=\"font-weight: 400;\">, t\u0103ng <\/span><b>34% so v\u1edbi c\u00f9ng k\u1ef3<\/b><span style=\"font-weight: 400;\">. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 \u1ed5n \u0111\u1ecbnh, cho th\u1ea5y nhu c\u1ea7u ch\u0103m s\u00f3c da, c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m, v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p c\u00f3 s\u1ee9c mua b\u1ec1n v\u1eefng nh\u1ea5t tr\u00ean TM\u0110T.<\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1464\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=740%2C408&#038;ssl=1\" alt=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T 7 th\u00e1ng \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"408\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-17-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\u00a0<i><span style=\"font-weight: 400;\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T 7 th\u00e1ng \u0111\u1ea7u n\u0103m<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: D\u1eef li\u1ec7u t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi quy m\u00f4 gian h\u00e0ng v\u00e0 SKU l\u1edbn nh\u01b0 v\u1eady, \u0111\u00e2y ti\u1ebfp t\u1ee5c l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao. V\u1edbi c\u00e1c nh\u00e0 b\u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n &#8211; l\u1ee3i th\u1ebf \u0111ang d\u1ea7n thu\u1ed9c v\u1ec1 nh\u1eefng \u0111\u01a1n v\u1ecb hi\u1ec3u r\u00f5 s\u1ef1 d\u1ecbch chuy\u1ec3n v\u1ec1 n\u1ec1n t\u1ea3ng, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m m\u00e0 d\u1eef li\u1ec7u d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch c\u1ee5 th\u1ec3.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_cuoc_dua_gianh_thi_phan_tiktok_shop_vuot_shopee\"><\/span><b>1.2. Cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n: TikTok Shop v\u01b0\u1ee3t Shopee<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng di\u1ec5n bi\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t c\u1ee7a ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m n\u1eeda \u0111\u1ea7u n\u0103m 2026 l\u00e0 s\u1ef1 \u0111\u1ed5i ng\u00f4i v\u1ec1 th\u1ecb ph\u1ea7n gi\u1eefa hai n\u1ec1n t\u1ea3ng l\u1edbn. C\u1ee5 th\u1ec3, trong n\u0103m 2026, <\/span><b>TikTok Shop chi\u1ebfm 52,9% th\u1ecb ph\u1ea7n GMV<\/b><span style=\"font-weight: 400;\">, ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Shopee \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng +53,3% so v\u1edbi c\u00f9ng k\u1ef3. Trong khi \u0111\u00f3, <\/span><b>Shopee gi\u1eef 46,3% th\u1ecb ph\u1ea7n<\/b><span style=\"font-weight: 400;\">, t\u0103ng tr\u01b0\u1edfng +20,1%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c TikTok Shop b\u1ee9t ph\u00e1 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng g\u1ea5p g\u1ea7n 2,7 l\u1ea7n Shopee cho th\u1ea5y h\u00e0nh vi mua s\u1eafm D\u01b0\u1ee1ng \u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed (shoppertainment), n\u01a1i c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 livestream, KOC\/KOL review v\u00e0 n\u1ed9i dung ng\u1eafn \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb ph\u1ea7n c\u00e1c s\u00e0n trong ng\u00e0nh s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-18-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n c\u00e1c s\u00e0n trong ng\u00e0nh s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: D\u1eef li\u1ec7u t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics)<\/span><\/i><\/p>\n<table>\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">V\u1edbi nh\u00e0 b\u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e2n nh\u1eafc ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c v\u1eadn h\u00e0nh, \u0111\u1ea7u t\u01b0 m\u1ea1nh h\u01a1n cho n\u1ed9i dung v\u00e0 livestream tr\u00ean TikTok Shop thay v\u00ec ch\u1ec9 t\u1eadp trung duy nh\u1ea5t v\u00e0o m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng tr\u00ean Shopee.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_su_dich_chuyen_trong_kenh_phan_phoi_va_nhu_cau_ve_cong_dung_san_pham\"><\/span><b>2. S\u1ef1 d\u1ecbch chuy\u1ec3n trong k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 nhu c\u1ea7u v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_gian_hang_chinh_hang_len_ngoi_c2c_dan_thu_hep\"><\/span><b>2.1. Gian h\u00e0ng ch\u00ednh h\u00e3ng l\u00ean ng\u00f4i, C2C d\u1ea7n thu h\u1eb9p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo lo\u1ea1i h\u00ecnh k\u00eanh b\u00e1n, c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m c\u0169ng \u0111ang thay \u0111\u1ed5i r\u00f5 r\u1ec7t. Hi\u1ec7n t\u1ea1i, <\/span><b>gian h\u00e0ng ch\u00ednh h\u00e3ng (Official Store) chi\u1ebfm 53,4% th\u1ecb ph\u1ea7n<\/b><span style=\"font-weight: 400;\">, t\u0103ng v\u1ecdt t\u1eeb m\u1ee9c 36,0% trong c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng tr\u01b0\u1edfng +98,5% &#8211; g\u1ea7n nh\u01b0 nh\u00e2n \u0111\u00f4i GMV. Ng\u01b0\u1ee3c l\u1ea1i, k\u00eanh C2C gi\u1ea3m t\u1eeb 61,9% xu\u1ed1ng c\u00f2n 44,3%, t\u0103ng tr\u01b0\u1edfng \u00e2m -4,3%. K\u00eanh Modern Trade (b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i) ch\u1ec9 chi\u1ebfm t\u1ef7 tr\u1ecdng nh\u1ecf v\u1edbi 2,3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 \u0111\u1ed5i ng\u00f4i n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng <\/span><b>\u01b0u ti\u00ean mua s\u1eafm t\u1eeb c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng<\/b><span style=\"font-weight: 400;\">, thay v\u00ec c\u00e1c gian h\u00e0ng c\u00e1 nh\u00e2n, nh\u1ecf l\u1ebb. V\u1edbi ng\u00e0nh h\u00e0ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u00e0n da nh\u01b0 D\u01b0\u1ee1ng \u1ea9m, y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, cam k\u1ebft ch\u00ednh h\u00e3ng v\u00e0 \u0111\u1ed9 tin c\u1eady tr\u1edf th\u00e0nh ti\u00eau ch\u00ed ng\u00e0y c\u00e0ng quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u0169ng l\u00e0 l\u1eddi nh\u1eafc cho c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb: n\u1ebfu kh\u00f4ng s\u1edbm d\u1ecbch chuy\u1ec3n m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh theo h\u01b0\u1edbng ch\u00ednh h\u00e3ng &#8211; minh b\u1ea1ch, \u00e1p l\u1ef1c c\u1ea1nh tranh s\u1ebd ng\u00e0y c\u00e0ng l\u1edbn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_duoc_my_pham_tang_truong_manh_dan_dat_da_tang_truong_chung_cua_thi_truong\"><\/span><b>2.2. D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, d\u1eabn d\u1eaft \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee1ng \u1ea9m hi\u1ec7n \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m ch\u00ednh: <\/span><b>derma (d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m) chi\u1ebfm 14,7% th\u1ecb ph\u1ea7n<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>non-derma (m\u1ef9 ph\u1ea9m th\u00f4ng th\u01b0\u1eddng) chi\u1ebfm 85,3%<\/b><span style=\"font-weight: 400;\">. D\u00f9 quy m\u00f4 c\u00f2n khi\u00eam t\u1ed1n, nh\u00f3m d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m l\u1ea1i ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i v\u1edbi +55% so v\u1edbi c\u00f9ng k\u1ef3, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c +31% c\u1ee7a nh\u00f3m m\u1ef9 ph\u1ea9m th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1462\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"S\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m thu\u1ed9c nh\u00f3m d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean Shopee 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-19-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m thu\u1ed9c nh\u00f3m d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean Shopee<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: D\u1eef li\u1ec7u t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytic)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, t\u1ea1i <\/span><b>Shopee, d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m chi\u1ebfm 22,3%<\/b><span style=\"font-weight: 400;\"> GMV ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m, trong khi t\u1ea1i <\/span><b>TikTok Shop, t\u1ef7 l\u1ec7 n\u00e0y ch\u1ec9 \u0111\u1ea1t 7,9%<\/b><span style=\"font-weight: 400;\">. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm mua c\u00e1c s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m chuy\u00ean bi\u1ec7t, c\u00f3 t\u00ednh \u0111i\u1ec1u tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c b\u00e1c s\u0129 da li\u1ec5u khuy\u1ebfn ngh\u1ecb nhi\u1ec1u h\u01a1n tr\u00ean Shopee, trong khi TikTok Shop v\u1eabn thi\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m ph\u1ed5 th\u00f4ng, d\u1ec5 ti\u1ebfp c\u1eadn qua n\u1ed9i dung ng\u1eafn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m c\u00e2n nh\u1eafc chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo t\u1eebng n\u1ec1n t\u1ea3ng, thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng nh\u1ea5t cho c\u1ea3 hai s\u00e0n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_hanh_vi_tieu_dung_top_5_nhu_cau_cot_loi_cua_nguoi_tieu_dung\"><\/span><b>3. H\u00e0nh vi ti\u00eau d\u00f9ng: Top 5 nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m \u0111ang t\u1eadp trung quanh 5 nh\u00f3m c\u00f4ng d\u1ee5ng ch\u00ednh:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3m th\u00e2m\/s\u00e1ng da\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ed1ng l\u00e3o h\u00f3a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u01b0\u1ee1ng \u1ea9m h\u00e0ng ng\u00e0y\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ee5c h\u1ed3i da<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u0103n ng\u1eeba m\u1ee5n\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, <\/span><b>top 5 nhu c\u1ea7u n\u00e0y chi\u1ebfm t\u1edbi kho\u1ea3ng 96% t\u1ed5ng GMV<\/b><span style=\"font-weight: 400;\"> to\u00e0n ng\u00e0nh &#8211; cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u1eadp trung nhu c\u1ea7u r\u1ea5t cao v\u00e0 d\u01b0 \u0111\u1ecba cho c\u00e1c c\u00f4ng d\u1ee5ng ng\u00e1ch c\u00f2n kh\u00e1 h\u1ea1n ch\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong \u0111\u00f3, <\/span><b>nhu c\u1ea7u gi\u1ea3m th\u00e2m\/s\u00e1ng da v\u1eabn l\u00e0 nhu c\u1ea7u l\u1edbn nh\u1ea5t th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\">, ph\u1ea3n \u00e1nh m\u1ed1i quan t\u00e2m ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t v\u1ec1 v\u1ea5n \u0111\u1ec1 th\u00e2m s\u1ea1m, kh\u00f4ng \u0111\u1ec1u m\u00e0u da. Tuy nhi\u00ean, hai nh\u00f3m c\u00f4ng d\u1ee5ng ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t l\u1ea1i l\u00e0 ch\u1ed1ng l\u00e3o h\u00f3a (+48,2%) v\u00e0 ph\u1ee5c h\u1ed3i da (+46,6%).\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, \u0111ang ch\u1ee7 \u0111\u1ed9ng ch\u0103m s\u00f3c da s\u1edbm h\u01a1n v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c <\/span><\/i><b><i>ph\u1ee5c h\u1ed3i h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 d<\/i><\/b><i><span style=\"font-weight: 400;\">a sau c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng, m\u1ef9 ph\u1ea9m ho\u1eb7c \u0111i\u1ec1u tr\u1ecb da li\u1ec5u. V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 hai nh\u00f3m c\u00f4ng d\u1ee5ng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t \u0111\u1ec3 \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng trong th\u1eddi gian t\u1edbi.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"4_top_5_thuong_hieu_dan_dau_thi_truong\"><\/span><b>4. Top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo GMV giai \u0111o\u1ea1n th\u00e1ng 1 &#8211; th\u00e1ng 7\/2026, <\/span><b>top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m<\/b><span style=\"font-weight: 400;\"> bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La Roche-Posay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obagi Medical\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thorakao<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1i t\u00ean c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n cao, k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u1ea1i ch\u00fang qu\u1ed1c t\u1ebf, d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m chuy\u00ean bi\u1ec7t v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba l\u00e2u \u0111\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd gi\u1eefa c\u00e1c nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 k\u00eanh b\u00e1n:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c <\/span><b>th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i l\u00e2u n\u0103m th\u01b0\u1eddng \u0111a d\u1ea1ng h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u1ea3 Shopee v\u00e0 TikTok Shop<\/b><span style=\"font-weight: 400;\">, nh\u1eb1m t\u1ed1i \u01b0u \u0111\u1ed9 ph\u1ee7 v\u00e0 gi\u1ea3m r\u1ee7i ro ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, <\/span><b>m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i l\u1ea1i c\u00f3 xu h\u01b0\u1edbng ph\u1ee5 thu\u1ed9c g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n v\u00e0o TikTok Shop<\/b><span style=\"font-weight: 400;\"> &#8211; \u0111i\u1ec3n h\u00ecnh nh\u01b0 Lubylab, th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra t\u1edbi kho\u1ea3ng 99% GMV t\u1eeb ri\u00eang n\u1ec1n t\u1ea3ng TikTok Shop.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u t\u1ea1o ra ph\u1ea7n l\u1edbn doanh thu online th\u00f4ng qua gian h\u00e0ng ch\u00ednh h\u00e3ng, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n sang k\u00eanh ch\u00ednh h\u00e3ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u00ean.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_ket_luan\"><\/span><b>5. K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam trong 7 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 ti\u1ebfp t\u1ee5c cho th\u1ea5y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. Tuy nhi\u00ean, \u0111\u1eb1ng sau con s\u1ed1 t\u0103ng tr\u01b0\u1edfng chung l\u00e0 nh\u1eefng s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ea5u tr\u00fac quan tr\u1ecdng: TikTok Shop v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n, s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt c\u1ee7a ph\u00e2n kh\u00fac d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn t\u1eadp trung cao \u0111\u1ed9 v\u00e0o 5 nh\u00f3m c\u00f4ng d\u1ee5ng ch\u00ednh, trong \u0111\u00f3 ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 ph\u1ee5c h\u1ed3i da l\u00e0 hai nh\u00f3m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1ef1 b\u00e1o xu h\u01b0\u1edbng v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng n\u0103m 2026, doanh nghi\u1ec7p c\u00f3 th\u1ec3 <\/span><\/i><b><i>d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u Metric Analytics<\/i><\/b><i><span style=\"font-weight: 400;\"> b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <\/span><\/i><a href=\"https:\/\/metric.vn\/?utm_source=guest_blog&amp;utm_medium=brandsvietnam&amp;utm_campaign=thi_truong_duong_am#trial-form\"><b><i>t\u1ea1i \u0111\u00e2y<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p><span style=\"font-weight: 400;\">V\u1ec1 Metric.vn<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Website: www.metric.vn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Trong 7 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. Kh\u00f4ng ch\u1ec9 t\u0103ng&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[11,43,42,38,37,39],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","tag-bao-cao-thi-truong","tag-duong-am","tag-duong-da","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Shop v\u01b0\u1ee3t Shopee trong th\u1ecb ph\u1ea7n ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m 2026<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, \u0111\u1ea1t t\u1ed5ng GMV 4.873 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34% so v\u1edbi c\u00f9ng k\u1ef3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Shop v\u01b0\u1ee3t Shopee trong th\u1ecb ph\u1ea7n ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m 2026\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m D\u01b0\u1ee1ng \u1ea9m tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, \u0111\u1ea1t t\u1ed5ng GMV 4.873 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34% so v\u1edbi c\u00f9ng k\u1ef3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T04:56:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T06:26:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-16-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/tiktok-shop-soan-ngoi-shopee-trong-cuoc-dua-thi-phan-nganh-duong-am-7-thang-dau-nam-2026\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"Metric: TikTok Shop so\u00e1n ng\u00f4i Shopee trong cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n ng\u00e0nh D\u01b0\u1ee1ng \u1ea9m 7 th\u00e1ng \u0111\u1ea7u n\u0103m 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