{"id":1449,"date":"2026-08-28T09:55:52","date_gmt":"2026-08-28T02:55:52","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1449"},"modified":"2026-08-28T10:01:03","modified_gmt":"2026-08-28T03:01:03","slug":"toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/","title":{"rendered":"Metric: To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng &#038; Top 5 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c &#038; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T Vi\u1ec7t Nam H1\/2026"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean b\u1ed1n s\u00e0n TM\u0110T ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. Tuy nhi\u00ean, \u0111\u1eb1ng sau con s\u1ed1 t\u0103ng tr\u01b0\u1edfng chung l\u00e0 m\u1ed9t cu\u1ed9c d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng, c\u00f9ng s\u1ef1 ph\u00e2n h\u00f3a m\u1ea1nh gi\u1eefa nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh t\u1eeb quy m\u00f4 nh\u1ecf.<\/span><\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#1_tong_quan_thi_truong_sua_cong_thuc_thuc_pham_cho_be_tren_tmdt_viet_nam\" title=\"1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T Vi\u1ec7t Nam\">1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#11_quy_mo_thi_truong_tang_truong_manh_trong_nua_dau_nam_2026\" title=\"1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong n\u1eeda \u0111\u1ea7u n\u0103m 2026\">1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#12_cuoc_dich_chuyen_thi_phan_shopee_giu_vung_ngoi_dau_tiktok_shop_tang_toc_vuot_troi\" title=\"1.2. Cu\u1ed9c d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n: Shopee gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u, TikTok Shop t\u0103ng t\u1ed1c v\u01b0\u1ee3t tr\u1ed9i\">1.2. Cu\u1ed9c d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n: Shopee gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u, TikTok Shop t\u0103ng t\u1ed1c v\u01b0\u1ee3t tr\u1ed9i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#2_phan_tich_top_5_thuong_hieu_dan_dau_tang_truong\" title=\"2. Ph\u00e2n t\u00edch top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng\">2. Ph\u00e2n t\u00edch top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#21_top_5_thuong_hieu_tang_truong_nhanh_nhat\" title=\"2.1. Top 5 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t\">2.1. Top 5 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#22_vi_sao_shopee_van_la_lua_chon_uu_tien_voi_nganh_sua_cong_thuc\" title=\"2.2. V\u00ec sao Shopee v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean v\u1edbi ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c?\">2.2. V\u00ec sao Shopee v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean v\u1edbi ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#3_bai_hoc_chien_luoc_cho_thuong_hieu_va_nha_ban\" title=\"3. B\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n\">3. B\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/#4_ket_luan\" title=\"4. K\u1ebft lu\u1eadn\">4. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_tong_quan_thi_truong_sua_cong_thuc_thuc_pham_cho_be_tren_tmdt_viet_nam\"><\/span><b>1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_quy_mo_thi_truong_tang_truong_manh_trong_nua_dau_nam_2026\"><\/span><b>1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean 4 s\u00e0n TM\u0110T (Shopee, Lazada, Tiki, TikTok Shop) trong giai \u0111o\u1ea1n 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 \u0111\u1ea1t t\u1ed5ng doanh s\u1ed1 <\/span><b>4,09 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/b><span style=\"font-weight: 400;\">, t\u0103ng <\/span><b>48% so v\u1edbi c\u00f9ng k\u1ef3<\/b><span style=\"font-weight: 400;\">, trong khi s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t <\/span><b>9,8 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/b><span style=\"font-weight: 400;\">, t\u0103ng <\/span><b>24%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c doanh s\u1ed1 t\u0103ng nhanh g\u1ea5p \u0111\u00f4i s\u1ea3n l\u01b0\u1ee3ng cho th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t v\u1ec1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng trong ng\u00e0nh &#8211; ng\u01b0\u1eddi mua kh\u00f4ng ch\u1ec9 mua nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho m\u1ed7i s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1453\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 H1\/2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-22-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: B\u00e1o c\u00e1o Top 50 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt H1\/2026 c\u1ee7a Metric)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, x\u00e9t theo di\u1ec5n bi\u1ebfn t\u1eebng th\u00e1ng, doanh s\u1ed1 n\u0103m 2026 duy tr\u00ec cao h\u01a1n c\u00f9ng k\u1ef3 \u1edf to\u00e0n b\u1ed9 6 th\u00e1ng, trong \u0111\u00f3 <\/span><b>th\u00e1ng 5 v\u00e0 th\u00e1ng 6 l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea1t quy m\u00f4 doanh s\u1ed1 cao nh\u1ea5t<\/b><span style=\"font-weight: 400;\">, cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 r\u00f5 n\u00e9t v\u1ec1 cu\u1ed1i n\u1eeda \u0111\u1ea7u n\u0103m. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho c\u00e1c nh\u00e0 b\u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed3n kho v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cho c\u00e1c qu\u00fd ti\u1ebfp theo, khi nhu c\u1ea7u c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng theo th\u1eddi gian.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_cuoc_dich_chuyen_thi_phan_shopee_giu_vung_ngoi_dau_tiktok_shop_tang_toc_vuot_troi\"><\/span><b>1.2. Cu\u1ed9c d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n: Shopee gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u, TikTok Shop t\u0103ng t\u1ed1c v\u01b0\u1ee3t tr\u1ed9i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 c\u1ea5u s\u00e0n, <\/span><b>Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 65% th\u1ecb ph\u1ea7n doanh s\u1ed1<\/b><span style=\"font-weight: 400;\">, t\u0103ng t\u1eeb m\u1ee9c 62% trong c\u00f9ng k\u1ef3 n\u0103m 2025. Trong khi \u0111\u00f3, TikTok Shop t\u0103ng m\u1ea1nh t\u1eeb 16% l\u00ean 22% th\u1ecb ph\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, x\u00e9t v\u1ec1 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng, <\/span><b>Shopee \u0111\u00f3ng g\u00f3p l\u1edbn nh\u1ea5t v\u1edbi 71% ph\u1ea7n doanh s\u1ed1 t\u0103ng th\u00eam c\u1ee7a to\u00e0n ng\u00e0nh<\/b><span style=\"font-weight: 400;\">, nh\u1edd m\u1ee9c t\u0103ng tr\u01b0\u1edfng +55% so v\u1edbi c\u00f9ng k\u1ef3. Tuy nhi\u00ean, TikTok Shop m\u1edbi l\u00e0 s\u00e0n c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, \u0111\u1ea1t +101% YoY.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1452\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"C\u01a1 c\u1ea5u doanh s\u1ed1 t\u1eebng s\u00e0n ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 H1\/2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-23-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">C\u01a1 c\u1ea5u doanh s\u1ed1 theo s\u00e0n trong ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: B\u00e1o c\u00e1o Top 50 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt H1\/2026 c\u1ee7a Metric)<\/span><\/i><\/p>\n<table>\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c nh\u00e0 b\u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 c\u00e2n nh\u1eafc ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c:<\/span><\/i><b><i> Shopee v\u1eabn l\u00e0 k\u00eanh ch\u1ee7 l\u1ef1c v\u1ec1 quy m\u00f4, nh\u01b0ng TikTok Shop \u0111ang l\u00e0 &#8220;\u0111i\u1ec3m n\u00f3ng&#8221; t\u0103ng tr\u01b0\u1edfng<\/i><\/b><i><span style=\"font-weight: 400;\"> c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac h\u01a1n trong th\u1eddi gian t\u1edbi, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a khai th\u00e1c t\u1ed1t k\u00eanh n\u00e0y.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_phan_tich_top_5_thuong_hieu_dan_dau_tang_truong\"><\/span><b>2. Ph\u00e2n t\u00edch top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_top_5_thuong_hieu_tang_truong_nhanh_nhat\"><\/span><b>2.1. Top 5 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh c\u1ee7a ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9, top 5 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cao nh\u1ea5t bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bellamy&#8217;s Organic (+501% YoY)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HiPP (+330% YoY)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ColosBaby (+235% YoY)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vinamilk (+167% YoY)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VitaDairy (+124% YoY)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, x\u00e9t v\u1ec1 m\u1ee9c \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf v\u00e0o ph\u1ea7n doanh s\u1ed1 t\u0103ng th\u00eam c\u1ee7a to\u00e0n ng\u00e0nh, th\u1ee9 h\u1ea1ng l\u1ea1i \u0111\u1ea3o ng\u01b0\u1ee3c: <\/span><b>Vinamilk \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 17%<\/b><span style=\"font-weight: 400;\">, ti\u1ebfp theo l\u00e0 <\/span><b>HiPP v\u1edbi 13%<\/b><span style=\"font-weight: 400;\">. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y hai th\u01b0\u01a1ng hi\u1ec7u c\u00f3 quy m\u00f4 l\u1edbn l\u00e0 Vinamilk v\u00e0 HiPP \u0111ang t\u1ea1o t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n nhi\u1ec1u \u0111\u1ebfn quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, d\u00f9 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ph\u1ea7n tr\u0103m th\u1ea5p h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nhanh t\u1eeb n\u1ec1n th\u1ea5p.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1451\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=740%2C411&#038;ssl=1\" alt=\"Top 5 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c &amp; th\u1ef1c ph\u1ea9m cho b\u00e9\" width=\"740\" height=\"411\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=1536%2C853&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?resize=2048%2C1138&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-24-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Top 5 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c &amp; th\u1ef1c ph\u1ea9m cho b\u00e9<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: B\u00e1o c\u00e1o Top 50 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt H1\/2026 c\u1ee7a Metric)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n, d\u1eef li\u1ec7u n\u00e0y g\u1ee3i \u00fd hai chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t: nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u quy m\u00f4 nh\u1ecf nh\u01b0 Bellamy&#8217;s Organic, ColosBaby c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00f3ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nhanh, trong khi nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Vinamilk, HiPP c\u1ea7n duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u v\u1ec1 quy m\u00f4.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_vi_sao_shopee_van_la_lua_chon_uu_tien_voi_nganh_sua_cong_thuc\"><\/span><b>2.2. V\u00ec sao Shopee v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean v\u1edbi ng\u00e0nh S\u1eefa c\u00f4ng th\u1ee9c?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110i s\u00e2u v\u00e0o hai th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c \u0111\u00f3ng g\u00f3p l\u1edbn nh\u1ea5t v\u00e0o t\u0103ng tr\u01b0\u1edfng ng\u00e0nh, d\u1eef li\u1ec7u cho th\u1ea5y c\u1ea3 Vinamilk v\u00e0 HiPP \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng ch\u1ee7 y\u1ebfu nh\u1edd k\u00eanh Shopee.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vinamilk<\/b><span style=\"font-weight: 400;\"> ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng +167% YoY,<\/span> <span style=\"font-weight: 400;\">trong \u0111\u00f3, <\/span><b>Shopee \u0111\u00f3ng g\u00f3p t\u1edbi 79% t\u1ed5ng ph\u1ea7n doanh s\u1ed1 t\u0103ng th\u00eam<\/b><span style=\"font-weight: 400;\">, TikTok Shop ch\u1ec9 chi\u1ebfm 17%.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HiPP<\/b><span style=\"font-weight: 400;\"> ghi nh\u1eadn m\u1ee9c t\u0103ng +330% YoY, trong \u0111\u00f3 <\/span><b>Shopee chi\u1ebfm t\u1edbi 83%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng ph\u1ea7n doanh s\u1ed1 t\u0103ng th\u00eam &#8211; trong khi <\/span><b>TikTok Shop ch\u1ec9 \u0111\u00f3ng g\u00f3p 17%<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1450\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=740%2C436&#038;ssl=1\" alt=\"T\u1ef7 tr\u1ecdng \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng s\u00e0n v\u00e0o t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a Vinamilk &amp; HiPP\" width=\"740\" height=\"436\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=1024%2C603&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=1536%2C905&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?resize=2048%2C1206&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-25-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u1ef7 tr\u1ecdng \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng s\u00e0n v\u00e0o t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: B\u00e1o c\u00e1o Top 50 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt H1\/2026 c\u1ee7a Metric)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m chung c\u1ee7a c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o Shopee \u0111\u1ec3 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng. Theo g\u00f3c nh\u00ecn ph\u00e2n t\u00edch c\u1ee7a Metric, c\u00f3 m\u1ed9t v\u00e0i l\u00fd do khi\u1ebfn Shopee ti\u1ebfp t\u1ee5c l\u00e0 k\u00eanh ch\u1ee7 l\u1ef1c v\u1edbi nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Vinamilk v\u00e0 HiPP:<\/span><\/p>\n<p><b>S\u1eefa c\u00f4ng th\u1ee9c l\u00e0 ng\u00e0nh h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 tr\u01b0\u1edbc khi mua.<\/b><span style=\"font-weight: 400;\"> V\u00ec li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe tr\u1ebb nh\u1ecf, ph\u1ee5 huynh th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm, so s\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, thay v\u00ec mua theo c\u1ea3m h\u1ee9ng t\u1eeb video ng\u1eafn. \u0110\u00e2y l\u00e0 h\u00e0nh vi mua s\u1eafm thi\u00ean v\u1ec1 &#8220;t\u00ecm ki\u1ebfm &#8211; so s\u00e1nh&#8221;, v\u1ed1n l\u00e0 th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a Shopee.<\/span><\/p>\n<p><b>C\u01a1 ch\u1ebf gian h\u00e0ng ch\u00ednh h\u00e3ng t\u1ea1o ni\u1ec1m tin v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m. <\/b><span style=\"font-weight: 400;\">V\u1edbi m\u1ed9t ng\u00e0nh h\u00e0ng nh\u1ea1y c\u1ea3m nh\u01b0 s\u1eefa &#8211; n\u01a1i r\u1ee7i ro h\u00e0ng gi\u1ea3, h\u00e0ng kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c lu\u00f4n l\u00e0 m\u1ed1i lo &#8211; h\u1ec7 th\u1ed1ng gian h\u00e0ng ch\u00ednh h\u00e3ng, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi mua tr\u00ean Shopee gi\u00fap gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp n\u1ed7i lo n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa c\u00f4ng th\u1ee9c kh\u00e1c \u0111ang c\u00e2n nh\u1eafc chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing v\u00e0 v\u1eadn h\u00e0nh gian h\u00e0ng gi\u1eefa hai n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_bai_hoc_chien_luoc_cho_thuong_hieu_va_nha_ban\"><\/span><b>3. B\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng d\u1eef li\u1ec7u tr\u00ean, c\u00f3 th\u1ec3 r\u00fat ra m\u1ed9t v\u00e0i g\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1ng ch\u00fa \u00fd cho c\u00e1c doanh nghi\u1ec7p \u0111ang kinh doanh ng\u00e0nh h\u00e0ng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ea7u t\u01b0 s\u1edbm v\u00e0o TikTok Shop<\/b><span style=\"font-weight: 400;\">: V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng +101% YoY &#8211; v\u01b0\u1ee3t xa Shopee (+55%) &#8211; TikTok Shop \u0111ang l\u00e0 k\u00eanh c\u00f3 d\u01b0 \u0111\u1ecba m\u1edf r\u1ed9ng l\u1edbn nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a hi\u1ec7n di\u1ec7n m\u1ea1nh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y n\u00ean c\u00e2n nh\u1eafc \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i trong cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e2n b\u1eb1ng gi\u1eefa t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 quy m\u00f4 doanh s\u1ed1<\/b><span style=\"font-weight: 400;\">: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ea1o ra doanh thu l\u1edbn n\u1ebfu quy m\u00f4 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n nh\u1ecf. Nh\u00e0 b\u00e1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u01b0u ti\u00ean: m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nhanh hay t\u1ed1i \u0111a ho\u00e1 doanh thu tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh nh\u1eadp h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadn d\u1ee5ng giai \u0111o\u1ea1n t\u0103ng t\u1ed1c ph\u00f9 h\u1ee3p<\/b><span style=\"font-weight: 400;\">: Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m d\u1eabn \u0111\u1ea7u (Vinamilk, ColosBaby) \u0111\u1ec1u ghi nh\u1eadn ph\u1ea7n t\u0103ng doanh s\u1ed1 t\u1eadp trung m\u1ea1nh h\u01a1n v\u00e0o c\u00e1c th\u00e1ng 5-6, tr\u00f9ng v\u1edbi xu h\u01b0\u1edbng chung c\u1ee7a to\u00e0n ng\u00e0nh. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch khuy\u1ebfn m\u00e3i, t\u1ed3n kho v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o theo m\u00f9a v\u1ee5 m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng h\u01a1n.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_ket_luan\"><\/span><b>4. K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean TM\u0110T Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2026 ti\u1ebfp t\u1ee5c cho th\u1ea5y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. \u0110\u1ed3ng th\u1eddi, b\u1ee9c tranh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cho th\u1ea5y s\u1ef1 ph\u00e2n h\u00f3a: nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u quy m\u00f4 l\u1edbn nh\u01b0 Vinamilk, HiPP t\u1ea1o t\u00e1c \u0111\u1ed9ng ch\u00ednh l\u00ean th\u1ecb tr\u01b0\u1eddng, trong khi nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf nh\u01b0 Bellamy&#8217;s Organic, ColosBaby l\u1ea1i g\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 k\u00eanh, ng\u00e2n s\u00e1ch v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho n\u1eeda cu\u1ed1i n\u0103m 2026.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">Ngo\u00e0i ng\u00e0nh h\u00e0ng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9, b\u00e1o c\u00e1o <\/span><\/i><b><i>&#8220;Top 50 Th\u01b0\u01a1ng hi\u1ec7u T\u0103ng tr\u01b0\u1edfng N\u1ed5i b\u1eadt tr\u00ean TM\u0110T H1\/2026&#8221;<\/i><\/b><i><span style=\"font-weight: 400;\"> c\u1ee7a Metric c\u00f2n ph\u00e2n t\u00edch chi ti\u1ebft <\/span><\/i><b><i>top th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt c\u1ee7a 9 nh\u00f3m ng\u00e0nh h\u00e0ng kh\u00e1c<\/i><\/b><i><span style=\"font-weight: 400;\"> &#8211; t\u1eeb \u0110i\u1ec7n tho\u1ea1i &amp; M\u00e1y t\u00ednh b\u1ea3ng, \u0110\u1ed3 u\u1ed1ng, T\u1eafm &amp; Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 b\u00e9, \u0110\u1ed3 ch\u1ebf bi\u1ebfn s\u1eb5n &amp; \u0110\u1ed3 kh\u00f4, Nguy\u00ean li\u1ec7u n\u1ea5u \u0103n, cho \u0111\u1ebfn Linh ki\u1ec7n m\u00e1y t\u00ednh, M\u00e0n h\u00ecnh v\u00e0 M\u00e1y quay.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd nh\u1eadn b\u00e1o c\u00e1o \u0111\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft s\u1ed1 li\u1ec7u v\u00e0 danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt c\u1ee7a t\u1eebng ng\u00e0nh h\u00e0ng<\/span><\/i> <a href=\"https:\/\/ecommerce.metric.vn\/top50-growth-brands-h1-2026?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=thi_truong_sua_cong_thuc\"><b><i>t\u1ea1i \u0111\u00e2y<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">V\u1ec1 Metric.vn<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website: www.metric.vn<\/span><\/em><\/li>\n<li><em><span>Email: info@metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c &amp; Th\u1ef1c ph\u1ea9m cho b\u00e9 tr\u00ean b\u1ed1n s\u00e0n TM\u0110T ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[11,35,41,38,40,37,39],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","tag-bao-cao-thi-truong","tag-ecommerce","tag-me-be","tag-shopee","tag-sua-cong-thuc","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 tr\u00ean TM\u0110T H1\/2026<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 tr\u00ean Shopee, Lazada, Tiki, TikTok Shop trong H1\/2026 \u0111\u1ea1t t\u1ed5ng doanh s\u1ed1 4,09 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 48% YoY.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 tr\u00ean TM\u0110T H1\/2026\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 tr\u00ean Shopee, Lazada, Tiki, TikTok Shop trong H1\/2026 \u0111\u1ea1t t\u1ed5ng doanh s\u1ed1 4,09 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 48% YoY.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metricvn\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T02:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T03:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2026\/08\/Metric-Anh-blog-20-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/toan-canh-thi-truong-top-5-thuong-hieu-nganh-sua-cong-thuc-cho-be-tren-tmdt-h1-2026\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/metric.vn\\\/insights\\\/#\\\/schema\\\/person\\\/2c8bcba8637a91368a2adc25e7007263\"},\"headline\":\"Metric: To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng &#038; 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