{"id":1435,"date":"2026-07-29T11:51:01","date_gmt":"2026-07-29T04:51:01","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1435"},"modified":"2026-07-29T14:20:07","modified_gmt":"2026-07-29T07:20:07","slug":"metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/","title":{"rendered":"Metric: B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u00e1c s\u00e0n"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 do N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn c\u00f4ng b\u1ed1 m\u1edbi \u0111\u00e2y kh\u00f4ng ch\u1ec9 ghi nh\u1eadn con s\u1ed1 t\u0103ng tr\u01b0\u1edfng doanh thu \u1ea5n t\u01b0\u1ee3ng, m\u00e0 c\u00f2n ph\u00e1c h\u1ecda b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch s\u00e2u s\u1eafc trong h\u00e0nh vi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn. \u0110\u1eb1ng sau \u0111\u00e0 b\u00f9ng n\u1ed5 v\u0129 m\u00f4 l\u00e0 s\u1ef1 t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n v\u1ec1 d\u00f2ng ti\u1ec1n: Ti\u1ec1n \u0111ang \u0111\u1ea9y m\u1ea1nh v\u00e0o tay nh\u00f3m nh\u00e0 b\u00e1n ch\u00ednh h\u00e3ng (Mall), gi\u1ecf h\u00e0ng mua s\u1eafm c\u00f3 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n sang ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n, trong khi c\u00e1c T\u1eadp \u0111o\u00e0n Vi\u1ec7t ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf b\u1eb1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba.<\/span><\/i><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1441 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=740%2C416&#038;ssl=1\" alt=\"tong-quan-thi-truong-thuong-mai-dien-tu-6-thang-dau-nam-2026\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/METRIC_BC_HI_2026_VNM-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/#quy_mo_thi_truong_6_thang_dau_nam_2026_suc_bat_an_tuong_va_su_troi_day_cua_lan_song_%e2%80%9cchat_luong_hoa%e2%80%9d\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026: S\u1ee9c b\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a l\u00e0n s\u00f3ng &#8220;Ch\u1ea5t l\u01b0\u1ee3ng h\u00f3a&#8221;\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026: S\u1ee9c b\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a l\u00e0n s\u00f3ng &#8220;Ch\u1ea5t l\u01b0\u1ee3ng h\u00f3a&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/#nganh_bach_hoa_%e2%80%93_thuc_pham_tang_truong_but_pha_151_va_loi_khang_dinh_tu_thuong_hieu_viet\" title=\"Ng\u00e0nh B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m: T\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 151% v\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u1eeb Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\">Ng\u00e0nh B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m: T\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 151% v\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u1eeb Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/#nganh_o_to_%e2%80%93_xe_may_khi_kenh_online_khong_con_la_phu_tro\" title=\"Ng\u00e0nh \u00d4 t\u00f4 \u2013 Xe m\u00e1y: Khi k\u00eanh online kh\u00f4ng c\u00f2n l\u00e0 ph\u1ee5 tr\u1ee3\">Ng\u00e0nh \u00d4 t\u00f4 \u2013 Xe m\u00e1y: Khi k\u00eanh online kh\u00f4ng c\u00f2n l\u00e0 ph\u1ee5 tr\u1ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/#du_bao_quy_iii2026_chien_luoc_diem_roi_cho_cac_chien_dich_marketing_nua_cuoi_nam\" title=\"D\u1ef1 b\u00e1o Qu\u00fd III\/2026: Chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3m r\u01a1i cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing n\u1eeda cu\u1ed1i n\u0103m\">D\u1ef1 b\u00e1o Qu\u00fd III\/2026: Chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3m r\u01a1i cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing n\u1eeda cu\u1ed1i n\u0103m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thuong-mai-dien-tu-viet-nam-6-thang-dau-nam-2026\/#tam_ket\" title=\"T\u1ea1m k\u1ebft\">T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_6_thang_dau_nam_2026_suc_bat_an_tuong_va_su_troi_day_cua_lan_song_%e2%80%9cchat_luong_hoa%e2%80%9d\"><\/span><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026: S\u1ee9c b\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a l\u00e0n s\u00f3ng &#8220;Ch\u1ea5t l\u01b0\u1ee3ng h\u00f3a&#8221;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 tr\u00ean 4 n\u1ec1n t\u1ea3ng Shopee, Lazada, Tiki v\u00e0 TikTok Shop ghi nh\u1eadn quy m\u00f4 doanh s\u1ed1 \u0111\u1ea1t 291,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng,<\/span><b> t\u0103ng tr\u01b0\u1edfng 44,11%<\/b><span style=\"font-weight: 400;\"> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. T\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n ra \u0111\u1ea1t 2.186,7 tri\u1ec7u s\u1ea3n ph\u1ea9m <\/span><b>(t\u0103ng 13,67%)<\/b><span style=\"font-weight: 400;\">, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u1edfi 613,8 ngh\u00ecn shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng <\/span><b>(t\u0103ng 14,11%)<\/b><span style=\"font-weight: 400;\">.c M\u1ee9c ch\u00eanh l\u1ec7ch l\u1edbn gi\u1eefa \u0111\u00e0 t\u0103ng doanh s\u1ed1 (44,11%) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng (13,67%) ph\u00e1t \u0111i m\u1ed9t Insight quan tr\u1ecdng: Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 <\/span><b>\u0111i qua giai \u0111o\u1ea1n m\u1edf r\u1ed9ng theo chi\u1ec1u r\u1ed9ng<\/b><span style=\"font-weight: 400;\"> nh\u1edd h\u00e0ng gi\u00e1 r\u1ebb, b\u01b0\u1edbc v\u00e0o chu k\u1ef3<\/span><b> t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/b><span style=\"font-weight: 400;\"> khi gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean t\u1eebng \u0111\u01a1n h\u00e0ng ng\u00e0y c\u00e0ng n\u00e2ng cao.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1440\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?resize=740%2C349&#038;ssl=1\" alt=\"tang-truong-c\u00e1c-san-thuong-mai-dien-tu-nua-dau-nam\" width=\"740\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?resize=1024%2C483&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?resize=768%2C362&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh: B\u00e1o c\u00e1o c\u1ee7a Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo h\u00e0nh vi t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean Shopee, c\u00e1c t\u1eeb kh\u00f3a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c truy v\u1ea5n nhi\u1ec1u nh\u1ea5t ti\u1ebfp t\u1ee5c g\u1ecdi t\u00ean nh\u00f3m th\u1eddi trang, ph\u1ee5 ki\u1ec7n v\u00e0 l\u00e0m \u0111\u1eb9p. D\u1eabn \u0111\u1ea7u l\u00e0 <\/span><b>t\u1eeb kh\u00f3a <\/b><b><i>&#8220;\u00e1o&#8221;<\/i><\/b><b> v\u1edbi 15.000.788 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm<\/b><span style=\"font-weight: 400;\">, theo sau l\u00e0 <\/span><b><i>&#8220;\u1ed1p l\u01b0ng iphone&#8221;<\/i><\/b><b> v\u1edbi 14.799.303 l\u01b0\u1ee3t<\/b><span style=\"font-weight: 400;\">&#8230; T\u1ea7n su\u1ea5t t\u00ecm ki\u1ebfm kh\u1ed5ng l\u1ed3 n\u00e0y kh\u1eb3ng \u0111\u1ecbnh nhu c\u1ea7u th\u1ec3 hi\u1ec7n phong c\u00e1ch s\u1ed1ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 v\u1eabn l\u00e0 &#8220;\u0111i\u1ec3m ch\u1ea1m&#8221; c\u00f3 t\u1ea7n su\u1ea5t k\u00edch ho\u1ea1t h\u00e0nh vi mua s\u1eafm cao nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, th\u1ecb tr\u01b0\u1eddng ghi nh\u1eadn s\u1ef1 ph\u00e2n h\u00f3a th\u1ecb ph\u1ea7n r\u00f5 h\u01a1n bao gi\u1edd h\u1ebft. D\u00f9 ch\u1ec9 chi\u1ebfm v\u1ecfn v\u1eb9n 2,79% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng, nh\u00f3m Shop Mall (Gian h\u00e0ng ch\u00ednh h\u00e3ng) l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1edbi <\/span><b>34,2% t\u1ed5ng doanh s\u1ed1 tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m nh\u1eb9 6% nh\u01b0ng t\u1ed5ng doanh s\u1ed1 c\u1ee7a nh\u00f3m n\u00e0y l\u1ea1i b\u00f9ng n\u1ed5 54%, k\u00e9o theo <\/span><b>doanh s\u1ed1 trung b\u00ecnh tr\u00ean m\u1ed7i Shop Mall t\u0103ng phi m\u00e3 63,8%<\/b><span style=\"font-weight: 400;\">. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n trong ni\u1ec1m tin s\u1ed1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m tr\u00f4i n\u1ed5i, r\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 b\u1ecb \u0111\u1ea9y xu\u1ed1ng h\u00e0ng th\u1ee9 hai, nh\u01b0\u1eddng ch\u1ed7 cho <\/span><b>ti\u00eau ch\u00ed ch\u00ednh h\u00e3ng v\u00e0 s\u1ef1 an t\u00e2m tuy\u1ec7t \u0111\u1ed1i<\/b><span style=\"font-weight: 400;\"> v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00e0 b\u00f9ng n\u1ed5 c\u1ee7a Shop Mall, s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u ph\u00e2n kh\u00fac gi\u00e1 c\u0169ng mang l\u1ea1i nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. Ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb nh\u01b0 d\u01b0\u1edbi 100.000 VN\u0110 v\u00e0 t\u1eeb 100.000 \u0111\u1ebfn 200.000 VN\u0110 l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 4,2% v\u00e0 3,4% th\u1ecb ph\u1ea7n doanh s\u1ed1. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, ph\u00e2n kh\u00fac cao c\u1ea5p tr\u00ean 1.000.000 VN\u0110 t\u0103ng 3,1%, n\u00e2ng t\u1ed5ng \u0111\u00f3ng g\u00f3p l\u00ean 18,2% th\u1ecb ph\u1ea7n doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1439\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-1.png?resize=740%2C498&#038;ssl=1\" alt=\"tang-truong-cac-loai-hinh-gian-hang-tren-thuong-mai-dien-tu\" width=\"740\" height=\"498\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-1.png?w=1076&amp;ssl=1 1076w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-1.png?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-1.png?resize=1024%2C689&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-1.png?resize=768%2C517&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh: B\u00e1o c\u00e1o c\u1ee7a Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u1ec1 b\u01b0\u1edbc ngo\u1eb7t n\u00e0y, b\u00e0 Nho \u0110inh (COO c\u1ee7a <\/span><a href=\"http:\/\/metric.vn\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><span style=\"font-weight: 400;\">) chia s\u1ebb:\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;T\u1eeb s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 th\u1ea5y doanh s\u1ed1 \u0111ang t\u1eadp trung ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0o m\u1ed9t nh\u00f3m \u00edt c\u00e1c nh\u00e0 b\u00e1n. Ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi mua kh\u00f4ng h\u1ec1 r\u1eddi kh\u1ecfi c\u00e1c s\u00e0n v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng. Kh\u00f4ng ch\u1ec9 t\u1ed5ng doanh s\u1ed1 t\u0103ng, c\u01a1 c\u1ea5u chi ti\u00eau c\u0169ng \u0111ang d\u1ecbch chuy\u1ec3n. Ph\u00e2n kh\u00fac 100.000\u2013200.000 \u0111\u1ed3ng v\u1eabn l\u1edbn nh\u1ea5t, nh\u01b0ng th\u1ecb ph\u1ea7n \u0111\u00e3 gi\u1ea3m t\u1eeb 26,3% xu\u1ed1ng 22,9%. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ea5t c\u1ea3 ph\u00e2n kh\u00fac t\u1eeb 200.000 \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u1ec1u t\u0103ng th\u1ecb ph\u1ea7n. Ri\u00eang nh\u00f3m s\u1ea3n ph\u1ea9m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng m\u1ea1nh. N\u00f3i c\u00e1ch kh\u00e1c: ng\u01b0\u1eddi mua v\u1eabn s\u0103n t\u00ecm nh\u1eefng m\u00f3n h\u00e0ng v\u1eeba t\u00fai ti\u1ec1n, nh\u01b0ng t\u1ef7 tr\u1ecdng ti\u1ec1n \u0111\u1ed5 v\u00e0o c\u00e1c m\u00f3n gi\u00e1 cao \u0111ang l\u1edbn d\u1ea7n l\u00ean. Theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ecbch chuy\u1ec3n theo chi\u1ec1u t\u0103ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.&#8221;<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"nganh_bach_hoa_%e2%80%93_thuc_pham_tang_truong_but_pha_151_va_loi_khang_dinh_tu_thuong_hieu_viet\"><\/span><b>Ng\u00e0nh B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m: T\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 151% v\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u1eeb Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 19,55 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (t\u0103ng 151,08% so v\u1edbi c\u00f9ng k\u1ef3 2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 188,3 tri\u1ec7u s\u1ea3n ph\u1ea9m (t\u0103ng 98,91%). S\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a m\u1ed9t ng\u00e0nh h\u00e0ng v\u1ed1n ph\u1ee5 thu\u1ed9c ch\u1eb7t ch\u1ebd v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng (General Trade) l\u00ean kh\u00f4ng gian s\u1ed1 ch\u1ee9ng minh th\u00f3i quen mua s\u1eafm online c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y \u0111\u01b0\u1ee3c gia t\u0103ng m\u1ea1nh m\u1ebd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t v\u1ec1 c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m, \u0110\u1ed3 u\u1ed1ng l\u00e0 nh\u00f3m h\u00e0ng d\u1eabn \u0111\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb d\u00f2ng ti\u1ec1n v\u1edbi doanh s\u1ed1 4.274,85 t\u1ef7 \u0111\u1ed3ng, n\u1ed5i b\u1eadt v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa, tr\u00e0 v\u00e0 c\u00e0 ph\u00ea. Trong khi \u0111\u00f3, \u0110\u1ed3 \u0103n v\u1eb7t n\u1eafm gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 khi b\u00e1n ra 57.469,52 ngh\u00ecn s\u1ea3n ph\u1ea9m, nh\u1edd \u0111\u1eb7c t\u00ednh gi\u00e1 m\u1ec1m, d\u1ec5 ch\u1ed1t \u0111\u01a1n ng\u1eabu h\u1ee9ng v\u00e0 l\u1ee3i th\u1ebf t\u1eeb c\u00e1c n\u1ed9i dung review th\u1ef1c ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c nh\u00f3m h\u00e0ng nh\u01b0 \u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, B\u1ed9 qu\u00e0 t\u1eb7ng v\u00e0 Rau c\u1ee7 qu\u1ea3 ghi nh\u1eadn quy m\u00f4 th\u1ea5p h\u01a1n r\u00f5 r\u1ec7t do r\u00e0o c\u1ea3n v\u1ec1 chi ph\u00ed v\u1eadn chuy\u1ec3n, h\u1ea1n ch\u1ebf b\u1ea3o qu\u1ea3n v\u00e0 t\u00ednh ch\u1ea5t m\u00f9a v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 c\u1ea5u gi\u00e1, ph\u00e2n kh\u00fac ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u00e0nh B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m v\u1eabn t\u1eadp trung \u1edf m\u1ee9c d\u01b0\u1edbi 100.000 VN\u0110, chi\u1ebfm 31% th\u1ecb ph\u1ea7n doanh s\u1ed1, ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n ch\u1ea5t ti\u00eau d\u00f9ng nhanh, t\u1ea7n su\u1ea5t mua l\u1ea1i cao v\u00e0 t\u00e2m l\u00fd mua th\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1438\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?resize=740%2C349&#038;ssl=1\" alt=\"\" width=\"740\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?resize=1024%2C483&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?resize=768%2C362&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-2.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh: B\u00e1o c\u00e1o c\u1ee7a Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u doanh thu ng\u00e0nh h\u00e0ng n\u00e0y x\u01b0\u1edbng t\u00ean Vinamilk, Ensure, TH True Milk, Trung Nguy\u00ean v\u00e0 Milo. Vi\u1ec7c 3 tr\u00ean 5 v\u1ecb tr\u00ed Top \u0111\u1ea7u thu\u1ed9c v\u1ec1 c\u00e1c t\u00ean tu\u1ed5i Vi\u1ec7t Nam mang \u0111\u1ebfn nhi\u1ec1u b\u00e0i h\u1ecdc cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean s\u00e0n TM\u0110T, khi quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng di\u1ec5n ra ch\u1ec9 trong v\u00e0i gi\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f3 l\u1ee3i th\u1ebf c\u1ef1c l\u1edbn nh\u1edd m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n cao s\u1eb5n c\u00f3 t\u1eeb k\u00eanh truy\u1ec1n th\u1ed1ng, k\u1ebft h\u1ee3p v\u1edbi m\u1ea1ng l\u01b0\u1edbi logistics ph\u1ee7 r\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh Shop Mall chu\u1ea9n m\u1ef1c, t\u1eeb \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u00e0 l\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i tr\u01b0\u1edbc c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"nganh_o_to_%e2%80%93_xe_may_khi_kenh_online_khong_con_la_phu_tro\"><\/span><b>Ng\u00e0nh \u00d4 t\u00f4 \u2013 Xe m\u00e1y: Khi k\u00eanh online kh\u00f4ng c\u00f2n l\u00e0 ph\u1ee5 tr\u1ee3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng \u00d4 t\u00f4 \u2013 Xe m\u00e1y ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh ti\u1ec1m n\u0103ng l\u1edbn tr\u00ean c\u00e1c s\u00e0n TM\u0110T v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 7,34 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (t\u0103ng 56,34% so v\u1edbi c\u00f9ng k\u1ef3 2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 61,33 tri\u1ec7u s\u1ea3n ph\u1ea9m (t\u0103ng 24,05%). Vi\u1ec7c m\u1ed9t ng\u00e0nh h\u00e0ng mang t\u00ednh k\u1ef9 thu\u1eadt cao b\u00f9ng n\u1ed5 tr\u1ef1c tuy\u1ebfn cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 xem s\u00e0n TM\u0110T l\u00e0 m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c ch\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 n\u01a1i ch\u1ec9 b\u00e1n \u0111\u1ed3 ph\u1ee5 ki\u1ec7n nh\u1ecf, l\u1eb7t v\u1eb7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh n\u00e0y tr\u00ean s\u00e0n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o Ph\u1ee5 ki\u1ec7n xe m\u00e1y v\u00e0 Ph\u1ee5 t\u00f9ng xe m\u00e1y. \u0110\u00e2y ch\u00ednh l\u00e0 2 nh\u00f3m s\u1ea3n ph\u1ea9m thay phi\u00ean nhau gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u to\u00e0n ng\u00e0nh c\u1ea3 v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1, xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u b\u1ea3o d\u01b0\u1ee1ng c\u00e1 nh\u00e2n, n\u00e2ng c\u1ea5p xe v\u00e0 s\u1ef1 minh b\u1ea1ch v\u1ec1 gi\u00e1 c\u1ea3 so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa b\u00ean ngo\u00e0i.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1437\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?resize=740%2C349&#038;ssl=1\" alt=\"doanh-thu-san-luong-nganh-o-to-xe-may-tren-tmdt\" width=\"740\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?resize=1024%2C483&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?resize=768%2C362&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-3.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh: B\u00e1o c\u00e1o c\u1ee7a Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi ng\u00e0nh ti\u00eau d\u00f9ng nhanh, ph\u00e2n kh\u00fac gi\u00e1 c\u1ee7a ng\u00e0nh \u00d4 t\u00f4 \u2013 Xe m\u00e1y t\u1eadp trung ch\u1ee7 y\u1ebfu \u1edf kho\u1ea3ng 200.000 \u2013 500.000 VN\u0110, chi\u1ebfm 26% t\u1ed5ng th\u1ecb ph\u1ea7n doanh s\u1ed1. Ng\u01b0\u1ee1ng gi\u00e1 n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c ti\u1ec1n cao h\u01a1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 t\u00f9ng, \u0111\u1ed3 b\u1ea3o h\u1ed9 c\u00f3 ti\u00eau chu\u1ea9n an to\u00e0n cao. Th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng n\u00e0y hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Honda, VinFast, Royal, N\u00f3n S\u01a1n, Momen&#8230;\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_bao_quy_iii2026_chien_luoc_diem_roi_cho_cac_chien_dich_marketing_nua_cuoi_nam\"><\/span><b>D\u1ef1 b\u00e1o Qu\u00fd III\/2026: Chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3m r\u01a1i cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing n\u1eeda cu\u1ed1i n\u0103m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo d\u1ef1 b\u00e1o t\u1eeb Metric, doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a 4 s\u00e0n TM\u0110T (Shopee, Lazada, Tiki, TikTok Shop) trong Qu\u00fd III\/2026 \u01b0\u1edbc \u0111\u1ea1t 146,3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 1.084 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 2,31% v\u00e0 3,45% so v\u1edbi Qu\u00fd II\/2026. M\u1eb7c d\u00f9 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u00f3 ph\u1ea7n nh\u1eb9 nh\u00e0ng h\u01a1n sau giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 \u0111\u1ea7u n\u0103m, Qu\u00fd III l\u1ea1i l\u00e0 b\u1ea3n l\u1ec1 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a to\u00e0n b\u1ed9 n\u1eeda cu\u1ed1i n\u0103m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1436\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-4.png?resize=740%2C517&#038;ssl=1\" alt=\"du-bao-doanh-thu-cac-san-tmdt-quy-3-2026\" width=\"740\" height=\"517\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-4.png?w=1036&amp;ssl=1 1036w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-4.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-4.png?resize=1024%2C716&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/07\/So-lieu-thong-ke-tren-4-san-Shopee-Lazada-TikTok-Shop-Tiki-4.png?resize=768%2C537&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u1ea2nh: B\u00e1o c\u00e1o c\u1ee7a Metric.vn<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao doanh s\u1ed1 trong d\u1ecbp n\u00e0y, c\u00e1c Brand Manager c\u1ea7n ch\u1ee7 \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean c\u00e1c &#8220;\u0111i\u1ec3m r\u01a1i&#8221; m\u00f9a v\u1ee5 quan tr\u1ecdng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 \u0111\u1ee3t cao \u0111i\u1ec3m du l\u1ecbch h\u00e8 trong th\u00e1ng 7 (k\u00edch th\u00edch ng\u00e0nh th\u1eddi trang, ch\u1ed1ng n\u1eafng, ph\u1ee5 ki\u1ec7n du l\u1ecbch), m\u00f9a t\u1ef1u tr\u01b0\u1eddng Back-to-School trong th\u00e1ng 8 v\u00e0 9 (\u0111\u1ea9y m\u1ea1nh nh\u00f3m v\u0103n ph\u00f2ng ph\u1ea9m, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, th\u1eddi trang h\u1ecdc sinh &#8211; sinh vi\u00ean) v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1eddi ti\u1ebft giao m\u00f9a (t\u1ea1o s\u00f3ng cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, th\u1eddi trang thu \u0111\u00f4ng). Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn d\u1ecbch Marketing t\u00edch h\u1ee3p (IMC) \u0111\u00fang th\u1eddi \u0111i\u1ec3m, k\u1ebft h\u1ee3p t\u1ed1i \u01b0u gian h\u00e0ng Mall s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o chi\u1ebfn d\u1ecbch Megasale l\u1edbn nh\u1ea5t trong n\u0103m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tam_ket\"><\/span><strong>T\u1ea1m k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m (H1\/2026) c\u1ee7a Metric kh\u00f4ng ch\u1ec9 cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac v\u00e0 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh h\u00e0ng v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng cho t\u1eebng giai \u0111o\u1ea1n ti\u1ebfp theo<\/p>\n<p>Hi\u1ec7n B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\/2026 \u0111\u00e3 \u0111\u01b0\u1ee3c Metric ph\u00e1t h\u00e0nh c\u00f4ng khai. \u0110\u0103ng k\u00fd nh\u1eadn b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 t\u1eeb Metric ngay\u00a0<a href=\"https:\/\/ecommerce.metric.vn\/report-h1-2026?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=report_h1_2026\" rel=\"nofollow noopener noreferrer\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<blockquote><p><strong><em>V\u1ec1 Metric.vn<\/em><\/strong><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data v\u00e0 AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/em><\/p>\n<p><em>Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website:\u00a0<a href=\"https:\/\/www.metric.vn\/\" target=\"_blank\" 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