{"id":1377,"date":"2026-05-05T14:59:42","date_gmt":"2026-05-05T07:59:42","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1377"},"modified":"2026-05-05T15:13:58","modified_gmt":"2026-05-05T08:13:58","slug":"bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/","title":{"rendered":"B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1 n\u0103m 2026 &#8211; d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u00e1c s\u00e0n"},"content":{"rendered":"<p><a href=\"http:\/\/metric.vn\"><b>Metric Resources<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 G\u1ea7n 148,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh thu TM\u0110T trong Qu\u00fd 1\/2026, v\u1edbi h\u01a1n 490.000 shop th\u1ef1c s\u1ef1 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1\/2026 do Metric v\u1eeba c\u00f4ng b\u1ed1, cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong Qu\u00fd 2\/2026, ph\u1ee5c v\u1ee5 nhu c\u1ea7u ph\u00e2n t\u00edch v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#quy_mo_va_tang_truong_thi_truong_tmdt_trong_q12026\" title=\"Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q1\/2026\">Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q1\/2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#su_bien_dong_cua_gian_hang_chinh_hang_shop_mall_tren_cac_san_tmdt\" title=\"S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T\">S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#top_3_nganh_hang_noi_bat_nhat_trong_q12026_tren_san_tmdt\" title=\"Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong Q1\/2026 tr\u00ean s\u00e0n TM\u0110T\">Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong Q1\/2026 tr\u00ean s\u00e0n TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#lam_dep\" title=\"L\u00e0m \u0111\u1eb9p\">L\u00e0m \u0111\u1eb9p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#nha_cua_%e2%80%93_doi_song\" title=\"Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng\">Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#thoi_trang_nu\" title=\"Th\u1eddi trang n\u1eef\">Th\u1eddi trang n\u1eef<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thuong-mai-dien-tu-viet-nam-quy-1-nam-2026-duoi-goc-nhin-cac-san\/#du_lieu_du_bao_thi_truong_tmdt_viet_nam_trong_quy_22026\" title=\"D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 2\/2026\">D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 2\/2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"quy_mo_va_tang_truong_thi_truong_tmdt_trong_q12026\"><\/span><b>Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q1\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong Qu\u00fd 1\/2026, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, ph\u1ea3n \u00e1nh s\u1ee9c b\u1ec1n c\u1ee7a k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ngay c\u1ea3 trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 h\u1eadu m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1\/2026 c\u1ee7a Metric, t\u1ed5ng doanh s\u1ed1 TM\u0110T tr\u00ean b\u1ed1n s\u00e0n g\u1ed3m Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 148,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 46,60% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025, v\u1edbi s\u1ea3n l\u01b0\u1ee3ng giao d\u1ecbch \u0111\u1ea1t 1.138,6 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 19,76% so v\u1edbi c\u00f9ng k\u1ef3. M\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh n\u00e0y c\u00f3 s\u1ef1 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng t\u1eeb y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 T\u1ebft Nguy\u00ean \u0110\u00e1n c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ea7u n\u0103m. C\u1ee5 th\u1ec3, th\u00e1ng 1\/2026 ghi nh\u1eadn m\u1ee9c t\u0103ng cao nh\u1ea5t v\u1edbi +45% so v\u1edbi c\u00f9ng k\u1ef3, ph\u1ea3n \u00e1nh nhu c\u1ea7u mua s\u1eafm T\u1ebft t\u0103ng m\u1ea1nh; th\u00e1ng 2 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i \u1edf m\u1ee9c +5% do ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ea1n ch\u1ebf chi ti\u00eau trong k\u1ef3 ngh\u1ec9 l\u1ec5; v\u00e0 th\u00e1ng 3 ph\u1ee5c h\u1ed3i \u1edf m\u1ee9c +11% khi th\u1ecb tr\u01b0\u1eddng d\u1ea7n tr\u1edf l\u1ea1i nh\u1ecbp ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng sau T\u1ebft.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1383\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-6-1.png?resize=740%2C493&#038;ssl=1\" alt=\"phan-tich-quy-mo-va-tang-truong\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-6-1.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-6-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-6-1.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-6-1.png?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 theo th\u00e1ng trong Q1\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n, Qu\u00fd 1\/2026 ghi nh\u1eadn 490.900 shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng, t\u0103ng 3,91% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025 &#8211; m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y s\u1ee9c h\u00fat c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh c\u00e1c s\u00e0n TM\u0110T si\u1ebft ch\u1eb7t ch\u00ednh s\u00e1ch v\u1ec1 thu\u1ebf, ph\u00ed, \u0111\u1ecbnh danh v\u00e0 ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh, s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng shop kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"su_bien_dong_cua_gian_hang_chinh_hang_shop_mall_tren_cac_san_tmdt\"><\/span><b>S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c ghi nh\u1eadn trong B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1\/2026 l\u00e0 s\u1ef1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T. D\u1eef li\u1ec7u Metric cho th\u1ea5y, d\u00f9 ch\u1ec9 chi\u1ebfm 2,47% t\u1ed5ng s\u1ed1 shop \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop trong Qu\u00fd 1\/2026, nh\u00f3m Shop Mall l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1edbi 32,4% t\u1ed5ng doanh s\u1ed1 c\u1ee7a ba n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t m\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u0169ng cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gian h\u00e0ng th\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1382\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-7-1.png?resize=740%2C493&#038;ssl=1\" alt=\"phan-tich-nha-ban\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-7-1.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-7-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-7-1.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-7-1.png?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">C\u01a1 c\u1ea5u &amp; T\u0103ng tr\u01b0\u1edfng s\u1ed1 shop Mall v\u00e0 doanh s\u1ed1 shop Mall trong Q1\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, trong khi s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m 13% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, doanh s\u1ed1 t\u1eeb nh\u00f3m n\u00e0y l\u1ea1i t\u0103ng t\u1edbi 53%. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t c\u1ee7a th\u1ecb tr\u01b0\u1eddng: c\u00e1c r\u00e0o c\u1ea3n ph\u00e1p l\u00fd v\u00e0 ch\u00ednh s\u00e1ch ph\u00ed c\u1ee7a s\u00e0n \u0111ang tr\u1edf th\u00e0nh b\u1ed9 l\u1ecdc t\u1ef1 nhi\u00ean trong h\u1ec7 sinh th\u00e1i, t\u1eadp trung doanh thu v\u00e0o nh\u00f3m nh\u00e0 b\u00e1n c\u00f3 n\u0103ng l\u1ef1c th\u00edch \u1ee9ng v\u1edbi y\u00eau c\u1ea7u \u0111\u1ecbnh danh ph\u00e1p nh\u00e2n, minh b\u1ea1ch thu\u1ebf v\u00e0 ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd. B\u00ean c\u1ea1nh \u0111\u00f3, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Metric, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean y\u1ebfu t\u1ed1 uy t\u00edn, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm khi giao d\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"top_3_nganh_hang_noi_bat_nhat_trong_q12026_tren_san_tmdt\"><\/span><b>Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong Q1\/2026 tr\u00ean s\u00e0n TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o ch\u1ec9 ra ba ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t v\u1ec1 t\u0103ng tr\u01b0\u1edfng v\u00e0 quy m\u00f4 trong qu\u00fd v\u1eeba qua, g\u1ed3m L\u00e0m \u0111\u1eb9p, Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng v\u00e0 Th\u1eddi trang n\u1eef. Trong danh s\u00e1ch top ng\u00e0nh h\u00e0ng v\u1ec1 t\u0103ng tr\u01b0\u1edfng tr\u00ean TM\u0110T, Th\u1eddi trang nam n\u1ed5i l\u00ean l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cao nh\u1ea5t (+151,08%) to\u00e0n th\u1ecb tr\u01b0\u1eddng trong qu\u00fd n\u00e0y.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1380\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-10.png?resize=740%2C493&#038;ssl=1\" alt=\"top-nganh-hang-noi-bat\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-10.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-10.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-10.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-10.png?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Top ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt tr\u00ean s\u00e0n TM\u0110T Q1\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"lam_dep\"><\/span><b>L\u00e0m \u0111\u1eb9p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh L\u00e0m \u0111\u1eb9p ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 to\u00e0n th\u1ecb tr\u01b0\u1eddng c\u1ea3 v\u1ec1 doanh s\u1ed1 l\u1eabn s\u1ea3n l\u01b0\u1ee3ng, v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 24,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (+35,63% so v\u1edbi Q1\/2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng 159,96 tri\u1ec7u s\u1ea3n ph\u1ea9m (+5,62%). \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho nhu c\u1ea7u ti\u00eau d\u00f9ng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong ng\u00e0nh ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, \u0111i\u1ec3n h\u00ecnh nh\u01b0 Colorkey (+176,21%), Cocoon (+132,61%), Carslan (+77,41%), La Roche-Posay (+55,04%) v\u00e0 L&#8217;Oreal Paris (+53,14%). \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn, minh b\u1ea1ch th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nha_cua_%e2%80%93_doi_song\"><\/span><b>Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 2 v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng v\u00e0 th\u1ee9 3 v\u1ec1 doanh s\u1ed1 trong Q1\/2026, v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 18,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (+32,17% so v\u1edbi Q1\/2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng 210,96 tri\u1ec7u s\u1ea3n ph\u1ea9m (+16,30%). \u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 l\u1edbn th\u1ee9 hai to\u00e0n th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n \u00e1nh nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u1ec1u \u0111\u1eb7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh g\u1ed3m Omo (+150,83%), Top Gia (+130,86%), Inochi (+98,54%) v\u00e0 Lock&amp;Lock (+69,70%), cho th\u1ea5y c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng nhanh l\u1eabn \u0111\u1ed3 gia d\u1ee5ng \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u0103ng cao \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"thoi_trang_nu\"><\/span><b>Th\u1eddi trang n\u1eef<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1eddi trang n\u1eef tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt trong Q1\/2026 khi \u0111\u1ea1t doanh s\u1ed1 21,0 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (+74,75% so v\u1edbi Q1\/2025) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng 146,15 tri\u1ec7u s\u1ea3n ph\u1ea9m (+43,88%), \u0111\u1ee9ng th\u1ee9 2 to\u00e0n th\u1ecb tr\u01b0\u1eddng v\u1ec1 doanh s\u1ed1 v\u00e0 th\u1ee9 3 v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng. M\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc n\u00e0y ph\u1ea3n \u00e1nh s\u1ee9c mua m\u1ea1nh m\u1ebd c\u1ee7a nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eef trong d\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh g\u1ed3m Guno Mate (+492,35%), Bycamcam (+267,49%), Ecochic (+204,25%) v\u00e0 Calem.Club (+130,94%), cho th\u1ea5y l\u00e0n s\u00f3ng c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang n\u1ed9i \u0111\u1ecba \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_lieu_du_bao_thi_truong_tmdt_viet_nam_trong_quy_22026\"><\/span><b>D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 2\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1\/2026 c\u1ee7a Metric, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o Qu\u00fd 2\/2026 v\u1edbi k\u1ef3 v\u1ecdng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng, d\u00f9 doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nh\u1eb9 so v\u1edbi qu\u00fd tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh s\u1ed1 TM\u0110T trong Qu\u00fd 2\/2026 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t kho\u1ea3ng 142,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 4,28% so v\u1edbi Qu\u00fd 1\/2026, trong khi s\u1ea3n l\u01b0\u1ee3ng giao d\u1ecbch \u01b0\u1edbc \u0111\u1ea1t 1.153 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 1,27% so v\u1edbi qu\u00fd tr\u01b0\u1edbc. S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y cho th\u1ea5y l\u01b0\u1ee3ng giao d\u1ecbch v\u1eabn t\u0103ng nh\u01b0ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u00f3 xu h\u01b0\u1edbng th\u1ea5p h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng th\u1ef1c d\u1ee5ng trong giai \u0111o\u1ea1n h\u1eadu T\u1ebft.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1381\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-8-1.png?resize=740%2C493&#038;ssl=1\" alt=\"du-bao-tang-truong-quy-2\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-8-1.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-8-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-8-1.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/METRIC_BC_QI_2026_VNM-8-1.png?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng tr\u00ean s\u00e0n TM\u0110T trong Qu\u00fd 2\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng \u0111\u1ebfn t\u1eeb k\u1ef3 ngh\u1ec9 l\u1ec5 d\u00e0i 30\/4 &#8211; 1\/5 v\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n m\u00f9a t\u1eeb xu\u00e2n sang h\u00e8. Nhu c\u1ea7u mua s\u1eafm \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m du l\u1ecbch v\u00e0 ngh\u1ec9 d\u01b0\u1ee1ng (vali, balo du l\u1ecbch, th\u1eddi trang \u0111i bi\u1ec3n, k\u00ednh m\u1eaft), ch\u0103m s\u00f3c da v\u00e0 l\u00e0m \u0111\u1eb9p m\u00f9a n\u1eafng (kem ch\u1ed1ng n\u1eafng, x\u1ecbt kho\u00e1ng, s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da h\u00e8), th\u1eddi trang m\u00f9a h\u00e8 (\u00e1o thun, \u0111\u1ea7m d\u1ea1o ph\u1ed1, qu\u1ea7n short) v\u00e0 ph\u1ee5 ki\u1ec7n m\u00f9a h\u00e8 (qu\u1ea1t c\u1ea7m tay, \u0111\u1ed3 l\u00e0m m\u00e1t c\u00e1 nh\u00e2n). Tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c s\u00e0n TM\u0110T nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh voucher to\u00e0n s\u00e0n, \u0111\u1ed3ng th\u1eddi n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh nh\u1eb1m t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm trong m\u00f9a h\u00e8.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\"><span style=\"font-weight: 400;\">Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/span><\/a><\/p>\n<p><b>T\u1ea1m k\u1ebft\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam Qu\u00fd 1\/2026 c\u1ee7a Metric kh\u00f4ng ch\u1ec9 cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac v\u00e0 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh h\u00e0ng v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng cho t\u1eebng giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o n\u00e0y ch\u00ednh l\u00e0 th\u00f4ng tin tham kh\u1ea3o tin c\u1eady cho doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch kinh doanh cho c\u00e1c qu\u00fd ti\u1ebfp theo c\u1ee7a n\u0103m 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n b\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam Qu\u00fd 1\/2026 \u0111\u00e3 \u0111\u01b0\u1ee3c Metric ph\u00e1t h\u00e0nh c\u00f4ng khai. \u0110\u0103ng k\u00fd nh\u1eadn B\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 t\u1eeb Metric ngay <\/span><a href=\"https:\/\/ecommerce.metric.vn\/vietnam-ecommerce-report-q1-2026?utm_source=blog&amp;utm_medium=blog_metric&amp;utm_campaign=b%C3%A1o_cao_q1\/2026&amp;utm_content=ra_mat_bao_cao\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-size: 10pt;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n s\u1ed1 li\u1ec7u: Metric.vn &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb 01\/01\/2025 &#8211; 31\/12\/2025 tr\u00ean 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Shopee, Lazada, Tiki, TikTok Shop.<\/span><\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metric Resources \u2013 G\u1ea7n 148,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh thu TM\u0110T trong Qu\u00fd 1\/2026, v\u1edbi h\u01a1n 490.000 shop th\u1ef1c s\u1ef1 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng tr\u00ean c\u00e1c&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/05\/cover-ngang-1-1.png?fit=2040%2C1359&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1377"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1377\/revisions"}],"predecessor-version":[{"id":1387,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1377\/revisions\/1387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1379"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}