{"id":1356,"date":"2026-04-17T17:34:12","date_gmt":"2026-04-17T10:34:12","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1356"},"modified":"2026-04-17T17:37:47","modified_gmt":"2026-04-17T10:37:47","slug":"thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh\u00a0"},"content":{"rendered":"<p><b><\/b><span style=\"font-weight: 400;\">Ch\u1ec9 trong 30 ng\u00e0y \u0111\u1ea7u m\u00f9a n\u00f3ng (15\/03 &#8211; 13\/04\/2026), th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean 3 s\u00e0n Shopee, TikTok, Lazada \u0111\u1ea1t quy m\u00f4 447,8 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 21% so v\u1edbi k\u1ef3 li\u1ec1n k\u1ec1. B\u00ecnh qu\u00e2n m\u1ed7i ng\u00e0y, ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 15 t\u1ef7 \u0111\u1ed3ng cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng n\u1eafng tr\u00ean k\u00eanh online, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 1,4 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra trong m\u1ed9t th\u00e1ng. Con s\u1ed1 n\u00e0y cho th\u1ea5y kem ch\u1ed1ng n\u1eafng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da thi\u1ebft y\u1ebfu trong gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#tong_quan_thi_truong_kem_chong_nang_tren_tmdt_viet_nam\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T Vi\u1ec7t Nam\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#quy_mo_va_toc_do_tang_truong_nganh_kem_chong_nang\" title=\"Quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh Kem ch\u1ed1ng n\u1eafng\">Quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh Kem ch\u1ed1ng n\u1eafng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#canh_tranh_thuong_hieu_tren_thi_truong_kem_chong_nang\" title=\"C\u1ea1nh tranh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng\">C\u1ea1nh tranh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#dong_luc_tang_truong_cua_thi_truong_kem_chong_nang\" title=\"\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng\">\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#hanh_vi_mua_sam_kem_chong_nang_tren_tmdt\" title=\"H\u00e0nh vi mua s\u1eafm Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T\">H\u00e0nh vi mua s\u1eafm Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#kem_chong_nang_tro_thanh_san_pham_thiet_yeu_hang_ngay\" title=\"Kem ch\u1ed1ng n\u1eafng tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y\">Kem ch\u1ed1ng n\u1eafng tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#nguoi_tieu_dung_uu_tien_mua_hang_chinh_hang\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua h\u00e0ng ch\u00ednh h\u00e3ng\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua h\u00e0ng ch\u00ednh h\u00e3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#quyet_dinh_mua_duoc_dan_dat_boi_review_kol_va_trai_nghiem_thuc_te\" title=\"Quy\u1ebft \u0111\u1ecbnh mua \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi review, KOL v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf\">Quy\u1ebft \u0111\u1ecbnh mua \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi review, KOL v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#xu_huong_noi_bat_tren_thi_truong_kem_chong_nang_tmdt\" title=\"Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T\">Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#kem_chong_nang_da_chuc_nang\" title=\"Kem ch\u1ed1ng n\u1eafng \u0111a ch\u1ee9c n\u0103ng\">Kem ch\u1ed1ng n\u1eafng \u0111a ch\u1ee9c n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#kem_chong_nang_ca_nhan_hoa_theo_tung_loai_da_va_tinh_trang_da\" title=\"Kem ch\u1ed1ng n\u1eafng c\u00e1 nh\u00e2n ho\u00e1 theo t\u1eebng lo\u1ea1i da v\u00e0 t\u00ecnh tr\u1ea1ng da\u00a0\">Kem ch\u1ed1ng n\u1eafng c\u00e1 nh\u00e2n ho\u00e1 theo t\u1eebng lo\u1ea1i da v\u00e0 t\u00ecnh tr\u1ea1ng da\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#kem_chong_nang_thuan_chay_va_bao_ve_moi_truong_bien_eco-friendly\" title=\"Kem ch\u1ed1ng n\u1eafng thu\u1ea7n chay v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng bi\u1ec3n (Eco-friendly)\">Kem ch\u1ed1ng n\u1eafng thu\u1ea7n chay v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng bi\u1ec3n (Eco-friendly)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/thi-truong-kem-chong-nang-tmdt-2026-bung-no-dau-mua-nong-nhu-cau-bao-ve-da-tang-manh\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_kem_chong_nang_tren_tmdt_viet_nam\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"quy_mo_va_toc_do_tang_truong_nganh_kem_chong_nang\"><\/span><b>Quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh Kem ch\u1ed1ng n\u1eafng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics trong 30 ng\u00e0y g\u1ea7n nh\u1ea5t (t\u1eeb ng\u00e0y 15\/03\/2026 &#8211; 13\/04\/2026) tr\u00ean ba s\u00e0n Shopee, TikTok Shop v\u00e0 Lazada, th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1ec1 c\u1ea3 quy m\u00f4 l\u1eabn t\u1ea7n su\u1ea5t mua. T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) \u0111\u1ea1t 447,8 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 21% so v\u1edbi 30 ng\u00e0y tr\u01b0\u1edbc. S\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra \u0111\u1ea1t 1,4 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 15%. \u0110\u1ed3ng th\u1eddi, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n c\u0169ng ghi nh\u1eadn t\u0103ng 10% v\u1edbi 9,7 ngh\u00ecn nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1358 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/161.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh s\u1ee9c mua gia t\u0103ng m\u1ea1nh m\u1ebd trong giai \u0111o\u1ea1n \u0111\u1ea7u m\u00f9a h\u00e8, khi nhu c\u1ea7u b\u1ea3o v\u1ec7 da tr\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng c\u1ee7a tia UV c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft h\u01a1n. Tuy nhi\u00ean, s\u1ef1 gia nh\u1eadp li\u00ean t\u1ee5c c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n c\u0169ng khi\u1ebfn m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh h\u00e0ng n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo t\u1eebng s\u00e0n, Shopee d\u1eabn \u0111\u1ea7u v\u1edbi doanh s\u1ed1 235,3 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 37% so v\u1edbi li\u1ec1n k\u1ec1, qua \u0111\u00f3 n\u00e2ng th\u1ecb ph\u1ea7n t\u1eeb 46,3% (giai \u0111o\u1ea1n 13\/02\/2026 &#8211; 14\/03\/2026) l\u00ean 52,6%. \u0110\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u1ebfn t\u1eeb vi\u1ec7c n\u1ec1n t\u1ea3ng duy tr\u00ec l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch Flash Sale, voucher h\u00e0ng hi\u1ec7u, c\u00f9ng h\u1ec7 sinh th\u00e1i livestream ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap Shopee kh\u00f4ng ch\u1ec9 thu h\u00fat nhu c\u1ea7u mua s\u1eafm t\u1ee9c th\u1eddi m\u00e0 c\u00f2n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i \u1edf nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 s\u1eb5n \u00fd \u0111\u1ecbnh mua.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1363 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/166.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, TikTok Shop ghi nh\u1eadn doanh s\u1ed1 209,0 t\u1ef7 \u0111\u1ed3ng (+7% so v\u1edbi k\u1ef3 li\u1ec1n k\u1ec1). D\u00f9 th\u1ecb ph\u1ea7n c\u00f3 ph\u1ea7n c\u00f3 xu h\u01b0\u1edbng thu h\u1eb9p t\u1eeb 52,8% (giai \u0111o\u1ea1n 13\/02\/2026 &#8211; 14\/03\/2026) xu\u1ed1ng c\u00f2n 46,7%, TikTok Shop v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf n\u1ec1n t\u1ea3ng video-commerce quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh mua s\u1eafm kem ch\u1ed1ng n\u1eafng, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a TikTok Shop n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o nhu c\u1ea7u th\u00f4ng qua n\u1ed9i dung, t\u1eeb c\u00e1c video review, test s\u1ea3n ph\u1ea9m \u0111\u1ebfn livestream tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, qua \u0111\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 quy\u1ebft \u0111\u1ecbnh mua ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"canh_tranh_thuong_hieu_tren_thi_truong_kem_chong_nang\"><\/span><b>C\u1ea1nh tranh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba. Trong nh\u00f3m top 10 th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea7n l\u1edbn doanh s\u1ed1 \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf. C\u1ee5 th\u1ec3, Beplain d\u1eabn \u0111\u1ea7u v\u1edbi 16,5% th\u1ecb ph\u1ea7n, theo sau l\u00e0 Anessa (15,1%), Innoskin (13,5%), D&#8217;Alba (11% th\u1ecb ph\u1ea7n), La Roche-Posay ( 9,2%).\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1362 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/165.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, c\u00f3 t\u1edbi 7\/10 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c, cho th\u1ea5y s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a l\u00e0n s\u00f3ng K-beauty v\u00e0 J-beauty \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t tr\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 th\u1ecb ph\u1ea7n m\u00e0 c\u00f2n duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. N\u1ed5i b\u1eadt l\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Cell Fusion C (+337%%), Anessa (+24%), Sunplay (+34%) v\u00e0 D&#8217;Alba (+15%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t v\u1eabn ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. Trong \u0111\u00f3, Cocoon (+72%) v\u00e0 C\u1ecf M\u1ec1m (+17%) l\u00e0 hai th\u01b0\u01a1ng hi\u1ec7u ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, nh\u1edd cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi y\u1ebfu t\u1ed1 thu\u1ea7n chay, th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean v\u00e0 c\u00e2u chuy\u1ec7n b\u1ea3n \u0111\u1ecba. S\u1ef1 hi\u1ec7n di\u1ec7n n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u1ea1o d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh, d\u00f9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"dong_luc_tang_truong_cua_thi_truong_kem_chong_nang\"><\/span><b>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng Vi\u1ec7t Nam tr\u00ean TM\u0110T \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 t\u1eeb \u0111\u1eb7c \u0111i\u1ec3m t\u1ef1 nhi\u00ean \u0111\u1ebfn thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 nh\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 kh\u00ed h\u1eadu. Vi\u1ec7t Nam v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m nhi\u1ec7t \u0111\u1edbi n\u1eafng n\u00f3ng quanh n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00f9a h\u00e8 k\u00e9o d\u00e0i t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 9, t\u1ea1o ra nhu c\u1ea7u s\u1eed d\u1ee5ng kem ch\u1ed1ng n\u1eafng theo chu k\u1ef3 r\u00f5 r\u1ec7t, \u0111\u1ed3ng th\u1eddi duy tr\u00ec m\u1ee9c ti\u00eau th\u1ee5 \u1ed5n \u0111\u1ecbnh qua c\u00e1c n\u0103m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 hai, nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe l\u00e0n da v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a tia UV ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao. Nh\u1eefng lo ng\u1ea1i v\u1ec1 l\u00e3o h\u00f3a s\u1edbm v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 da li\u1ec5u khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials, ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c s\u1eed d\u1ee5ng kem ch\u1ed1ng n\u1eafng nh\u01b0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong quy tr\u00ecnh ch\u0103m s\u00f3c da h\u00e0ng ng\u00e0y. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng, b\u1ed5 sung th\u00eam c\u00e1c l\u1ee3i \u00edch cho da nh\u01b0 d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 b\u1ea3o v\u1ec7 da tr\u01b0\u1edbc \u00f4 nhi\u1ec5m (Ngu\u1ed3n: <\/span><a href=\"https:\/\/www.futuremarketreport.com\/vi\/industry-report\/sunscreen-cream-market\"><span style=\"font-weight: 400;\">Future Market Research<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1367 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/171.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/171.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/171.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/171.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/171.png?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 gia t\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi nh\u01b0 th\u1ec3 thao, du l\u1ecbch v\u00e0 luy\u1ec7n t\u1eadp th\u1ec3 ch\u1ea5t \u0111ang g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y nhu c\u1ea7u s\u1eed d\u1ee5ng kem ch\u1ed1ng n\u1eafng. Khi th\u1eddi gian ti\u1ebfp x\u00fac v\u1edbi \u00e1nh n\u1eafng k\u00e9o d\u00e0i, t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ch\u1ea1y b\u1ed9, \u0111\u1ea1p xe, t\u1eadp luy\u1ec7n ngo\u00e0i tr\u1eddi \u0111\u1ebfn du l\u1ecbch bi\u1ec3n v\u00e0 d\u00e3 ngo\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ed9ng b\u1ea3o v\u1ec7 da tr\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng c\u1ee7a tia UV (Ngu\u1ed3n: <\/span><a href=\"https:\/\/exactitudeconsultancy.com\/vi\/reports\/34555\/sunscreening-products-market\"><span style=\"font-weight: 400;\">Exactitude Consultancy<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 h\u1ec7 sinh th\u00e1i n\u1ed9i dung s\u1ed1 c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin, so s\u00e1nh s\u1ea3n ph\u1ea9m v\u00e0 tham kh\u1ea3o \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (Ngu\u1ed3n: <\/span><a href=\"https:\/\/vneconomy.vn\/nguoi-viet-chi-binh-quan-0-4-usd-cho-san-pham-kem-chong-nang.htm\"><span style=\"font-weight: 400;\">VnEconomy<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"hanh_vi_mua_sam_kem_chong_nang_tren_tmdt\"><\/span><b>H\u00e0nh vi mua s\u1eafm Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"kem_chong_nang_tro_thanh_san_pham_thiet_yeu_hang_ngay\"><\/span><b>Kem ch\u1ed1ng n\u1eafng tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y, kh\u00f4ng ch\u1ec9 t\u0103ng m\u1ea1nh trong giai \u0111o\u1ea1n \u0111\u1ea7u m\u00f9a h\u00e8, c\u00e1c s\u1ea3n ph\u1ea9m Kem ch\u1ed1ng n\u1eafng c\u00f2n duy tr\u00ec doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh qua c\u00e1c tu\u1ea7n. V\u1edbi 1,4 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra trong 30 ng\u00e0y, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 47.000 \u0111\u01a1n m\u1ed7i ng\u00e0y tr\u00ean to\u00e0n s\u00e0n, th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng kh\u00f4ng c\u00f2n ch\u1ec9 mang t\u00ednh ch\u1ea5t m\u00f9a v\u1ee5 m\u00e0 d\u1ea7n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1359 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/162.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng t\u00e1c h\u1ea1i c\u1ee7a tia c\u1ef1c t\u00edm, nh\u01b0 ung th\u01b0 da v\u00e0 l\u00e3o h\u00f3a s\u1edbm, ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n. B\u1ea3o v\u1ec7 da kh\u1ecfi \u00e1nh n\u1eafng m\u1eb7t tr\u1eddi \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd xem kem ch\u1ed1ng n\u1eafng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y, v\u1edbi t\u1ea7n su\u1ea5t mua v\u00e0 mua l\u1ea1i t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u01a1 b\u1ea3n nh\u01b0 s\u1eefa r\u1eeda m\u1eb7t hay serum.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_uu_tien_mua_hang_chinh_hang\"><\/span><b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua h\u00e0ng ch\u00ednh h\u00e3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) chi\u1ebfm t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn v\u1edbi 67,3% th\u1ecb ph\u1ea7n, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 301,2 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 30% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1 tr\u01b0\u1edbc \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, gian h\u00e0ng th\u01b0\u1eddng ghi nh\u1eadn th\u1ecb ph\u1ea7n thu h\u1eb9p t\u1eeb 37,7% xu\u1ed1ng c\u00f2n 32,7%, m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t 5%.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1361 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T 2026 b\u00f9ng n\u1ed5 \u0111\u1ea7u m\u00f9a n\u00f3ng, nhu c\u1ea7u b\u1ea3o v\u1ec7 da t\u0103ng m\u1ea1nh \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/164.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, khi y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c v\u00e0 \u0111\u1ed9 tin c\u1eady ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp tr\u00ean da, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n ho\u1ea1t t\u00ednh nh\u01b0 SPF, PA hay c\u00e1c m\u00e0ng l\u1ecdc ch\u1ed1ng n\u1eafng h\u00f3a h\u1ecdc v\u00e0 v\u1eadt l\u00fd, ng\u01b0\u1eddi mua \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng, th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, nh\u1eb1m gi\u1ea3m r\u1ee7i ro v\u1ec1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00e0 h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng gian h\u00e0ng ch\u00ednh h\u00e3ng nh\u01b0 Official Store, Mall hay Brand Store, kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u01a1n thu\u1ea7n, m\u00e0 \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb duy tr\u00ec t\u0103ng tr\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"quyet_dinh_mua_duoc_dan_dat_boi_review_kol_va_trai_nghiem_thuc_te\"><\/span><b>Quy\u1ebft \u0111\u1ecbnh mua \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi review, KOL v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh Kem ch\u1ed1ng n\u1eafng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng ch\u1ec9 qua th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u1ea7n th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf tr\u00ean l\u00e0n da th\u1eadt, v\u1edbi t\u00ecnh tr\u1ea1ng da t\u01b0\u01a1ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ec7 sinh th\u00e1i review, KOL\/KOC v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok Shop gi\u1ea3m nh\u1eb9 th\u1ecb ph\u1ea7n xu\u1ed1ng c\u00f2n 46,7% v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u (demand generation) th\u00f4ng qua c\u00e1c video ng\u1eafn v\u00e0 c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao. \u0110\u1ed1i v\u1edbi kem ch\u1ed1ng n\u1eafng, vi\u1ec7c nh\u00ecn th\u1ea5y th\u1ef1c t\u1ebf k\u1ebft c\u1ea5u s\u1ea3n ph\u1ea9m, \u0111\u1ed9 th\u1ea9m th\u1ea5u, m\u1ee9c \u0111\u1ed9 b\u00f3ng\/kh\u00f4ng b\u00f3ng \u0111\u1ebfn kh\u1ea3 n\u0103ng ch\u1ed1ng n\u1eafng trong \u0111i\u1ec1u ki\u1ec7n ngo\u00e0i tr\u1eddi s\u1ebd mang l\u1ea1i \u0111\u1ed9 tin c\u1eady cao h\u01a1n. C\u00e1c n\u1ed9i dung nh\u01b0 \u201cbefore\/after\u201d, \u201ctest \u0111\u1ed9 tr\u00f4i\u201d hay \u201cth\u1eed d\u01b0\u1edbi n\u1eafng n\u00f3ng\u201d kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n m\u1ea1nh m\u00e0 c\u00f2n k\u00edch th\u00edch nhu c\u1ea7u ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn th\u00f4ng tin.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1370 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/167.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00f3, review chuy\u00ean s\u00e2u v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1eeb KOL\/KOC ng\u00e0y c\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn trong ng\u00e0nh Kem ch\u1ed1ng n\u1eafng. Nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u01b0 \u201cTop kem ch\u1ed1ng n\u1eafng cho da d\u1ea7u\u201d, \u201cSo s\u00e1nh top kem ch\u1ed1ng n\u1eafng hi\u1ec7n t\u1ea1i\u201d hay \u201ckem ch\u1ed1ng n\u1eafng cho da m\u1ee5n\u201d li\u00ean t\u1ee5c thu h\u00fat l\u01b0\u1ee3ng quan t\u00e2m cao. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng t\u00ecm hi\u1ec3u k\u1ef9 tr\u01b0\u1edbc khi mua, t\u1eeb \u0111\u1ecdc review, so s\u00e1nh th\u00e0nh ph\u1ea7n \u0111\u1ebfn tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u1ed9ng \u0111\u1ed3ng ch\u0103m s\u00f3c da. Nh\u1edd \u0111\u00f3, c\u00e1c n\u1ed9i dung tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf kh\u00f4ng ch\u1ec9 gi\u00fap ph\u1ed5 c\u1eadp ki\u1ebfn th\u1ee9c, x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"xu_huong_noi_bat_tren_thi_truong_kem_chong_nang_tmdt\"><\/span><b>Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"kem_chong_nang_da_chuc_nang\"><\/span><b>Kem ch\u1ed1ng n\u1eafng \u0111a ch\u1ee9c n\u0103ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng kem ch\u1ed1ng n\u1eafng Hybrid (lai) \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m v\u0103n ph\u00f2ng v\u00e0 Gen Z th\u01b0\u1eddng b\u1eadn r\u1ed9n v\u00e0 c\u00f3 \u00edt th\u1eddi gian. H\u1ecd \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111a n\u0103ng nh\u01b0 kem ch\u1ed1ng n\u1eafng k\u1ebft h\u1ee3p d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng l\u00e3o h\u00f3a ho\u1eb7c kem n\u1ec1n trang \u0111i\u1ec3m (3-in-1) nh\u1eb1m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c da m\u1ed7i ng\u00e0y.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1364 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/168.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng, k\u1ebft h\u1ee3p gi\u1eefa ch\u1ed1ng n\u1eafng v\u00e0 ch\u0103m s\u00f3c da. Nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c t\u00edch h\u1ee3p th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 ch\u1ea5t ch\u1ed1ng oxy h\u00f3a, ho\u1ea1t ch\u1ea5t ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 d\u01b0\u1ee1ng \u1ea9m. \u0110\u1ed3ng th\u1eddi, c\u00e1c d\u00f2ng lai gi\u1eefa kem ch\u1ed1ng n\u1eafng v\u00e0 BB\/CC cream c\u0169ng ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi nhu c\u1ea7u b\u1ea3o v\u1ec7 v\u00e0 l\u00e0m \u0111\u1eb9p (Ngu\u1ed3n: <\/span><a href=\"https:\/\/www.futuremarketreport.com\/vi\/industry-report\/sunscreen-cream-market\"><span style=\"font-weight: 400;\">Future Market Research<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"kem_chong_nang_ca_nhan_hoa_theo_tung_loai_da_va_tinh_trang_da\"><\/span><b>Kem ch\u1ed1ng n\u1eafng c\u00e1 nh\u00e2n ho\u00e1 theo t\u1eebng lo\u1ea1i da v\u00e0 t\u00ecnh tr\u1ea1ng da\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kem ch\u1ed1ng n\u1eafng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng lo\u1ea1i da, m\u00e0u da, t\u00ecnh tr\u1ea1ng da c\u0169ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3, m\u00e0 \u01b0u ti\u00ean c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho nhu c\u1ea7u c\u00e1 nh\u00e2n. Theo Exactitude Consultancy, xu h\u01b0\u1edbng c\u00e1 nh\u00e2n ho\u00e1 n\u00e0y \u0111ang gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m kem ch\u1ed1ng n\u1eafng linh ho\u1ea1t h\u01a1n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1365 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/169.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, nh\u00f3m da d\u1ea7u, da m\u1ee5n c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ee9a d\u1ea7u, kh\u00f4ng g\u00e2y b\u00edt t\u1eafc l\u1ed7 ch\u00e2n l\u00f4ng, v\u1edbi hi\u1ec7u \u1ee9ng l\u00ec ho\u1eb7c b\u00e1n l\u00ec \u0111\u1ec3 ki\u1ec3m so\u00e1t b\u00f3ng nh\u1eddn. Trong khi \u0111\u00f3, da kh\u00f4 c\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng d\u01b0\u1ee1ng \u1ea9m t\u1ed1t, c\u00f2n nh\u00f3m da \u0111ang trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb (s\u1eed d\u1ee5ng retinol, AHA\/BHA ho\u1eb7c sau laser) l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c d\u1ecbu nh\u1eb9, l\u00e0nh t\u00ednh v\u00e0 h\u1ed7 tr\u1ee3 ph\u1ee5c h\u1ed3i da.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"kem_chong_nang_thuan_chay_va_bao_ve_moi_truong_bien_eco-friendly\"><\/span><b>Kem ch\u1ed1ng n\u1eafng thu\u1ea7n chay v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng bi\u1ec3n (Eco-friendly)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ea7n chay v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng (Ngu\u1ed3n: Future Market Research). C\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u201creef-safe\u201d (kh\u00f4ng g\u00e2y h\u1ea1i san h\u00f4), \u201ckh\u00f4ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt\u201d, \u201ckh\u00f4ng ch\u1ee9a oxybenzone hay octinoxate\u201d hay s\u1eed d\u1ee5ng bao b\u00ec t\u00e1i ch\u1ebf ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ti\u00eau bi\u1ec3u tr\u00ean s\u00e0n TM\u0110T Vi\u1ec7t Nam c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: c\u00e1c d\u00f2ng kem ch\u1ed1ng n\u1eafng t\u1eeb d\u2019Alba v\u1edbi \u0111\u1ecbnh v\u1ecb thu\u1ea7n chay cao c\u1ea5p, Cocoon v\u1edbi th\u00e0nh ph\u1ea7n b\u1ea3n \u0111\u1ecba nh\u01b0 b\u00ed \u0111ao, hay Beplain v\u1edbi c\u00f4ng th\u1ee9c d\u1ecbu nh\u1eb9 ph\u00f9 h\u1ee3p da nh\u1ea1y c\u1ea3m. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u b\u1ea3o v\u1ec7 da m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t trong nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1366 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/170.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 gia t\u0103ng c\u1ee7a l\u1ed1i s\u1ed1ng ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c, khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00e2n nh\u1eafc \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng. Theo kh\u1ea3o s\u00e1t c\u1ee7a Rakuten Insight n\u0103m 2023, c\u00f3 t\u1edbi 84% ng\u01b0\u1eddi Vi\u1ec7t Nam trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 &#8211; 44 s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, v\u00e0 h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tham gia xem \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c d\u00f2ng kem ch\u1ed1ng n\u1eafng c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu c\u01a1 c\u0169ng ghi nh\u1eadn \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c (Ngu\u1ed3n: Exactitude Consultancy). T\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba nh\u01b0 b\u00ed \u0111ao, rau m\u00e1 hay ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0nh t\u00ednh, ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi, \u0111\u1ed3ng th\u1eddi t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T Vi\u1ec7t Nam n\u0103m 2026 \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng s\u00f4i \u0111\u1ed9ng, v\u1edbi quy m\u00f4 \u0111\u1ea1t 447,8 t\u1ef7 \u0111\u1ed3ng ch\u1ec9 trong 30 ng\u00e0y (t\u0103ng tr\u01b0\u1edfng 21%). Kh\u00f4ng ch\u1ec9 t\u0103ng v\u1ec1 doanh s\u1ed1, th\u1ecb tr\u01b0\u1eddng c\u00f2n cho th\u1ea5y s\u1ef1 tr\u01b0\u1edfng th\u00e0nh r\u00f5 r\u1ec7t trong h\u00e0nh vi ti\u00eau d\u00f9ng: t\u1eeb \u01b0u ti\u00ean gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u1ebfn ni\u1ec1m tin ng\u00e0y c\u00e0ng l\u1edbn v\u00e0o c\u00e1c n\u1ed9i dung review v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, cu\u1ed9c c\u1ea1nh tranh c\u0169ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng khi c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, l\u00e0n s\u00f3ng K\/J-beauty v\u00e0 s\u1ef1 v\u01b0\u01a1n l\u00ean c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1eeba t\u0103ng tr\u01b0\u1edfng nhanh v\u1eeba ph\u00e2n h\u00f3a m\u1ea1nh, l\u1ee3i th\u1ebf kh\u00f4ng n\u1eb1m \u1edf quy m\u00f4 hay \u0111\u1ed9 ph\u1ee7, m\u00e0 \u1edf kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1eaft nh\u1ecbp xu h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa s\u1ea3n ph\u1ea9m, n\u1ed9i dung v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd l\u00e0 nh\u1eefng b\u00ean d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n t\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 theo d\u00f5i s\u00e2u h\u01a1n v\u1ec1 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi mua s\u1eafm v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh Kem ch\u1ed1ng n\u1eafng tr\u00ean TM\u0110T, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m Metric Analytics b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed t\u1ea1i: <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=thi-truong-qua-tet&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">http:\/\/metric.vn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><\/p>\n<ul>\n<li><i>Website:<\/i><a href=\"https:\/\/www.metric.vn\/\"><i> https:\/\/www.metric.vn<\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ec9 trong 30 ng\u00e0y \u0111\u1ea7u m\u00f9a n\u00f3ng (15\/03 &#8211; 13\/04\/2026), th\u1ecb tr\u01b0\u1eddng Kem ch\u1ed1ng n\u1eafng tr\u00ean 3 s\u00e0n Shopee, TikTok, Lazada \u0111\u1ea1t quy m\u00f4 447,8 t\u1ef7&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/Thumbnail-blog-metric-13-3.png?fit=1559%2C1040&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1356"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1356\/revisions"}],"predecessor-version":[{"id":1374,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1356\/revisions\/1374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1368"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}