{"id":1340,"date":"2026-04-13T10:17:50","date_gmt":"2026-04-13T03:17:50","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1340"},"modified":"2026-04-13T10:17:50","modified_gmt":"2026-04-13T03:17:50","slug":"quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/","title":{"rendered":"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam kh\u1edfi \u0111\u1ed9ng n\u0103m 2026 v\u1edbi nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) tr\u00ean 3 s\u00e0n Shopee, Lazada, TikTok Shop \u0111\u1ea1t 4.770 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 65% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. \u0110\u00e1ng ch\u00fa \u00fd, TikTok Shop l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t m\u1eb7t Shopee, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 57% th\u1ecb ph\u1ea7n doanh thu, cho th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm \u0111ang nghi\u00eang v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm k\u1ebft h\u1ee3p n\u1ed9i dung v\u00e0 gi\u1ea3i tr\u00ed.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#tong_quan_thi_truong_thoi_trang_tre_em_tren_tmdt_viet_nam\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#thi_truong_thoi_trang_tre_em_viet_nam_tren_tmdt_tang_truong_tich_cuc\" title=\"Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em Vi\u1ec7t Nam tr\u00ean TM\u0110T t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c\">Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em Vi\u1ec7t Nam tr\u00ean TM\u0110T t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#nhom_san_pham_tang_truong_manh_trong_nganh_thoi_trang_tre_em\" title=\"Nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong ng\u00e0nh Th\u1eddi trang tr\u1ebb em\">Nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong ng\u00e0nh Th\u1eddi trang tr\u1ebb em<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#dong_luc_tang_truong_den_tu_dan_so_tre_thu_nhap_tang\" title=\"\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb d\u00e2n s\u1ed1 tr\u1ebb &amp; thu nh\u1eadp t\u0103ng\">\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb d\u00e2n s\u1ed1 tr\u1ebb &amp; thu nh\u1eadp t\u0103ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#hanh_vi_mua_sam_trong_thi_truong_thoi_trang_tre_em\" title=\"H\u00e0nh vi mua s\u1eafm trong th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em\">H\u00e0nh vi mua s\u1eafm trong th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#thoi_diem_mua_sam_manh_nhat\" title=\"Th\u1eddi \u0111i\u1ec3m mua s\u1eafm m\u1ea1nh nh\u1ea5t\">Th\u1eddi \u0111i\u1ec3m mua s\u1eafm m\u1ea1nh nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#phan_khuc_gia_ban_chay_nhat\" title=\"Ph\u00e2n kh\u00fac gi\u00e1 b\u00e1n ch\u1ea1y nh\u1ea5t\">Ph\u00e2n kh\u00fac gi\u00e1 b\u00e1n ch\u1ea1y nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#gian_hang_chinh_hang_shop_mall_chiem_ti_trong_thap\" title=\"Gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) chi\u1ebfm t\u1ec9 tr\u1ecdng th\u1ea5p\">Gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) chi\u1ebfm t\u1ec9 tr\u1ecdng th\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#uu_tien_thuong_hieu_thoi_trang_tre_em_noi_dia\" title=\"\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ebb em n\u1ed9i \u0111\u1ecba\">\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ebb em n\u1ed9i \u0111\u1ecba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#quyet_dinh_mua_dinh_hinh_boi_xu_huong_%e2%80%9ccontent_commerce%e2%80%9d_va_livestream\" title=\"Quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ecbnh h\u00ecnh b\u1edfi xu h\u01b0\u1edbng \u201ccontent commerce\u201d v\u00e0 livestream\">Quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ecbnh h\u00ecnh b\u1edfi xu h\u01b0\u1edbng \u201ccontent commerce\u201d v\u00e0 livestream<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#xu_huong_noi_bat_cua_thi_truong_thoi_trang_tre_em_2026\" title=\"Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em 2026\">Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#xu_huong_thoi_trang_tre_em_ben_vung_chat_lieu_tu_nhien\" title=\"Xu h\u01b0\u1edbng th\u1eddi trang tr\u1ebb em b\u1ec1n v\u1eefng &amp; ch\u1ea5t li\u1ec7u t\u1ef1 nhi\u00ean\">Xu h\u01b0\u1edbng th\u1eddi trang tr\u1ebb em b\u1ec1n v\u1eefng &amp; ch\u1ea5t li\u1ec7u t\u1ef1 nhi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#xu_huong_thoi_trang_mini-me\" title=\"Xu h\u01b0\u1edbng th\u1eddi trang mini-me\u00a0\">Xu h\u01b0\u1edbng th\u1eddi trang mini-me\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/quy-1-2026-tiktok-shop-soan-ngoi-shopee-dan-dau-nganh-thoi-trang-tre-em-tren-tmdt-viet-nam\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_thoi_trang_tre_em_tren_tmdt_viet_nam\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"thi_truong_thoi_trang_tre_em_viet_nam_tren_tmdt_tang_truong_tich_cuc\"><\/span><b>Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em Vi\u1ec7t Nam tr\u00ean TM\u0110T t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam c\u1ef1c k\u1ef3 s\u00f4i \u0111\u1ed9ng trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2026. C\u1ee5 th\u1ec3, quy m\u00f4 to\u00e0n ng\u00e0nh \u0111\u1ea1t 4.770,3 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 65% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t 42,9 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 44% YoY. Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, t\u1eeb m\u1ee9c 420 tri\u1ec7u USD n\u0103m 2025 l\u00ean g\u1ea7n 470 tri\u1ec7u USD v\u00e0o n\u0103m 2032, t\u01b0\u01a1ng \u1ee9ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) kho\u1ea3ng 1,62% trong giai \u0111o\u1ea1n 2026-2032 (Ngu\u1ed3n: Vyansi Intelligence &#8211; <\/span><a href=\"https:\/\/www.vyansaintelligence.com\/industry-report\/vietnam-childrenswear-market-outlook\"><span style=\"font-weight: 400;\">Vietnam Childrenswear Market Report<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1343 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/148.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng v\u1ec1 quy m\u00f4, th\u1ecb tr\u01b0\u1eddng c\u00f2n cho th\u1ea5y d\u1ea5u hi\u1ec7u n\u00e2ng c\u1ea5p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau d\u00f9ng khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu (65%) cao g\u1ea7n g\u1ea5p 3 l\u1ea7n so v\u1edbi s\u1ea3n l\u01b0\u1ee3ng (33%). \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng b\u00ecnh qu\u00e2n \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 mua nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m th\u1eddi trang d\u00e0nh cho tr\u1ebb em.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean 3 s\u00e0n Shopee, Lazada v\u00e0 TikTok Shop ghi nh\u1eadn xu h\u01b0\u1edbng gi\u1ea3m, t\u1eeb 37,6 ngh\u00ecn shop (c\u00f9ng k\u1ef3 n\u0103m 2025) xu\u1ed1ng c\u00f2n 37,1 ngh\u00ecn shop (-1% YoY). \u00c1p l\u1ef1c chi ph\u00ed v\u1eadn h\u00e0nh, qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 d\u1ea7n r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 c\u1ea5u n\u1ec1n t\u1ea3ng, TikTok Shop tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh Th\u1eddi trang tr\u1ebb em, khi \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 108%, qua \u0111\u00f3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n v\u1edbi 57,4%. Trong khi \u0111\u00f3, Shopee d\u00f9 v\u1eabn duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng 31% nh\u01b0ng th\u1ecb ph\u1ea7n thu h\u1eb9p \u0111\u00e1ng k\u1ec3, t\u1eeb 53,5% (c\u00f9ng k\u1ef3 n\u0103m 2025) xu\u1ed1ng c\u00f2n 42,4%, c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c duy tr\u00ec t\u1ef7 tr\u1ecdng kh\u00f4ng \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_san_pham_tang_truong_manh_trong_nganh_thoi_trang_tre_em\"><\/span><b>Nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong ng\u00e0nh Th\u1eddi trang tr\u1ebb em<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong c\u01a1 c\u1ea5u ng\u00e0nh Th\u1eddi trang tr\u1ebb em, nh\u00f3m s\u1ea3n ph\u1ea9m<\/span><b> qu\u1ea7n \u00e1o<\/b><span style=\"font-weight: 400;\"> gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o v\u00e0 ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao, chi\u1ebfm h\u01a1n 74% th\u1ecb ph\u1ea7n, nh\u1edd \u0111\u1eb7c th\u00f9 thay m\u1edbi th\u01b0\u1eddng xuy\u00ean theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb v\u00e0 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c thi\u1ebft k\u1ebf h\u1ee3p xu h\u01b0\u1edbng, ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1344 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/149.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eabn \u0111\u1ea7u doanh s\u1ed1 l\u00e0 nh\u00f3m Qu\u1ea7n \u00e1o b\u00e9 g\u00e1i v\u1edbi 1.471,9 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 30,9% th\u1ecb ph\u1ea7n to\u00e0n ng\u00e0nh v\u00e0 t\u0103ng 84% so v\u1edbi c\u00f9ng k\u1ef3. \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac c\u00f3 s\u1ee9c mua m\u1ea1nh nh\u1ea5t, ph\u1ea3n \u00e1nh t\u00e2m l\u00fd ph\u1ee5 huynh ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn v\u1ebb ngo\u00e0i v\u00e0 s\u1ef1 \u0111a d\u1ea1ng trang ph\u1ee5c cho con g\u00e1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea7n \u00e1o b\u00e9 trai d\u00f9 c\u00f3 quy m\u00f4 nh\u1ecf h\u01a1n (1.334,4 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 20% th\u1ecb ph\u1ea7n) nh\u01b0ng l\u1ea1i ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t to\u00e0n ng\u00e0nh, \u0111\u1ea1t +94% YoY, cho th\u1ea5y \u0111\u00e2y l\u00e0 ph\u00e2n kh\u00fac c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n. Trong khi \u0111\u00f3, nh\u00f3m Qu\u1ea7n \u00e1o tr\u1ebb em \u0111\u1ea1t 1.122,5 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 23,5% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng 40%, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng\u00a0 \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m linh ho\u1ea1t, d\u1ec5 m\u1eb7c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ho\u00e0n c\u1ea3nh s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh nh\u00f3m s\u1ea3n ph\u1ea9m ch\u00ednh, c\u00e1c danh m\u1ee5c ph\u1ee5 tr\u1ee3 c\u0169ng duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh. C\u1ee5 th\u1ec3, Ph\u1ee5 ki\u1ec7n tr\u1ebb em v\u00e0 tr\u1ebb s\u01a1 sinh \u0111\u1ea1t 321,9 t\u1ef7 \u0111\u1ed3ng (+33%), Gi\u00e0y b\u00e9 g\u00e1i \u0111\u1ea1t 256,8 t\u1ef7 \u0111\u1ed3ng (+44%), Gi\u00e0y b\u00e9 trai \u0111\u1ea1t 207,6 t\u1ef7 \u0111\u1ed3ng (+44%), Bao tay v\u00e0 t\u1ea5t \u0111\u1ea1t 49,6 t\u1ef7 \u0111\u1ed3ng (+67%). Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y nhu c\u1ea7u mua s\u1eafm kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea7n \u00e1o, m\u00e0 \u0111ang m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m. \u0110\u1ed3ng th\u1eddi, s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc v\u00e0 ch\u1ea5t li\u1ec7u, gi\u00fap ph\u1ee5 huynh c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 phong c\u00e1ch c\u1ee7a con c\u00e1i.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"dong_luc_tang_truong_den_tu_dan_so_tre_thu_nhap_tang\"><\/span><b>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb d\u00e2n s\u1ed1 tr\u1ebb &amp; thu nh\u1eadp t\u0103ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi hai y\u1ebfu t\u1ed1: quy m\u00f4 d\u00e2n s\u1ed1 tr\u1ebb l\u1edbn\u00a0 v\u00e0 m\u1ee9c thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi ng\u00e0y c\u00e0ng c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo nghi\u00ean c\u1ee9u c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, n\u0103m 2019 Vi\u1ec7t Nam c\u00f3 24,7 tri\u1ec7u tr\u1ebb em, chi\u1ebfm 25,75% t\u1ed5ng d\u00e2n s\u1ed1, c\u00f9ng v\u1edbi 24,2 tri\u1ec7u ph\u1ee5 n\u1eef trong \u0111\u1ed9 tu\u1ed5i sinh s\u1ea3n (15-49 tu\u1ed5i). \u0110\u1ebfn n\u0103m 2024, k\u1ebft qu\u1ea3 <\/span><a href=\"https:\/\/nhandan.vn\/sau-5-nam-dan-so-viet-nam-tang-them-49-trieu-nguoi-post854698.html\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 nh\u00e0 \u1edf gi\u1eefa k\u1ef3<\/span><\/a><span style=\"font-weight: 400;\"> cho th\u1ea5y Vi\u1ec7t Nam v\u1eabn \u0111ang trong th\u1eddi k\u1ef3 \u201cc\u01a1 c\u1ea5u d\u00e2n s\u1ed1 v\u00e0ng\u201d, khi nh\u00f3m d\u00e2n s\u1ed1 t\u1eeb 15-64 tu\u1ed5i chi\u1ebfm 67,4%. Nh\u1edd v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ecb tr\u01b0\u1eddng gi\u00e0u ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00f3, s\u1ef1 c\u1ea3i thi\u1ec7n c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u ti\u00eau d\u00f9ng. Theo World Bank, GDP Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng 6,0% n\u0103m 2025 v\u00e0 6,5% n\u0103m 2026, nh\u1edd ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba m\u1ea1nh v\u00e0 thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh gia t\u0103ng. Thu nh\u1eadp kh\u1ea3 d\u1ee5ng cao h\u01a1n gi\u00fap ph\u1ee5 huynh s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u1ebb em, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ed1 c\u0169ng g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi ti\u00eau d\u00f9ng. V\u1edbi t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb \u0111\u1ea1t 38,7% n\u0103m 2024, c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 TP.HCM tr\u1edf th\u00e0nh trung t\u00e2m d\u1eabn d\u1eaft xu h\u01b0\u1edbng, n\u01a1i ph\u1ee5 huynh d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c tr\u00e0o l\u01b0u th\u1eddi trang m\u1edbi th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 TikTok (Ngu\u1ed3n: T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea). \u0110i\u1ec1u n\u00e0y khi\u1ebfn nhu c\u1ea7u mua s\u1eafm kh\u00f4ng ch\u1ec9 mang t\u00ednh ch\u1ee9c n\u0103ng m\u00e0 c\u00f2n mang y\u1ebfu t\u1ed1 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 th\u1ec3 hi\u1ec7n phong c\u00e1ch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"hanh_vi_mua_sam_trong_thi_truong_thoi_trang_tre_em\"><\/span><b>H\u00e0nh vi mua s\u1eafm trong th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"thoi_diem_mua_sam_manh_nhat\"><\/span><b>Th\u1eddi \u0111i\u1ec3m mua s\u1eafm m\u1ea1nh nh\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea tr\u00ean Metric Analytics qua c\u00e1c kho\u1ea3ng th\u1eddi gian, nhu c\u1ea7u mua s\u1eafm th\u1eddi trang tr\u1ebb em Q1\/2026 t\u0103ng m\u1ea1nh v\u00e0 \u0111\u1ea1t \u0111\u1ec9nh trong giai \u0111o\u1ea1n t\u1eeb <\/span><b>2-6 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft<\/b><span style=\"font-weight: 400;\">, v\u1edbi doanh s\u1ed1 cao g\u1ea5p kho\u1ea3ng 3 l\u1ea7n so v\u1edbi th\u1eddi \u0111i\u1ec3m sau T\u1ebft. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n cao \u0111i\u1ec3m mua s\u1eafm trong n\u0103m, khi nhu c\u1ea7u chu\u1ea9n b\u1ecb trang ph\u1ee5c cho d\u1ecbp l\u1ec5 t\u0103ng cao, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn di\u1ec5n ra v\u00e0o c\u00e1c ng\u00e0y nh\u01b0 15\/1, 25\/1 v\u00e0 02\/02.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1345 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/150.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Sau T\u1ebft, nhu c\u1ea7u c\u00f3 xu h\u01b0\u1edbng h\u1ea1 nhi\u1ec7t nh\u01b0ng kh\u00f4ng gi\u1ea3m s\u00e2u, m\u00e0 duy tr\u00ec \u1edf m\u1ee9c \u1ed5n \u0111\u1ecbnh. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y, b\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi th\u1eddi trang tr\u1ebb em v\u1eabn di\u1ec5n ra \u0111\u1ec1u \u0111\u1eb7n quanh n\u0103m, g\u1eafn v\u1edbi nhu c\u1ea7u s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh c\u1ee7a tr\u1ebb nh\u1ecf.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"phan_khuc_gia_ban_chay_nhat\"><\/span><b>Ph\u00e2n kh\u00fac gi\u00e1 b\u00e1n ch\u1ea1y nh\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u theo ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb Metric Analytics cho th\u1ea5y nh\u00f3m s\u1ea3n ph\u1ea9m t\u1eeb 100.000 &#8211; 200.000 \u0111\u1ed3ng \u0111ang chi\u1ebfm t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn nh\u1ea5t, t\u0103ng tr\u01b0\u1edfng 59,14% so v\u1edbi c\u00f9ng k\u1ef3.\u00a0 \u0110\u00e1ng ch\u00fa \u00fd, h\u1ea7u h\u1ebft c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng, ph\u1ea3n \u00e1nh nhu c\u1ea7u ti\u00eau d\u00f9ng m\u1edf r\u1ed9ng tr\u00ean nhi\u1ec1u m\u1ee9c gi\u00e1.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1342 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/151.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng t\u0103ng +73,75%; nh\u00f3m 200.000 &#8211; 500.000 \u0111\u1ed3ng +62,35%; ph\u00e2n kh\u00fac 500.000 &#8211; 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng +64,57% v\u00e0 nh\u00f3m 1 &#8211;\u00a0 2 tri\u1ec7u \u0111\u1ed3ng\u00a0 t\u0103ng +59,30%. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 t\u1eadp trung \u1edf m\u1ed9t m\u1ee9c gi\u00e1 nh\u1ea5t \u0111\u1ecbnh m\u00e0 \u0111ang m\u1edf r\u1ed9ng tr\u00ean nhi\u1ec1u ph\u00e2n kh\u00fac, nh\u1eb1m \u0111a d\u1ea1ng h\u00f3a l\u1ef1a ch\u1ecdn, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng v\u1edbi nhi\u1ec1u nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"gian_hang_chinh_hang_shop_mall_chiem_ti_trong_thap\"><\/span><b>Gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) chi\u1ebfm t\u1ec9 tr\u1ecdng th\u1ea5p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, gian h\u00e0ng th\u01b0\u1eddng \u0111\u00f3ng g\u00f3p t\u1edbi 91,3% th\u1ecb ph\u1ea7n doanh thu (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 4.356,6 t\u1ef7 \u0111\u1ed3ng), v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 66% so v\u1edbi c\u00f9ng k\u1ef3.\u00a0 Trong khi \u0111\u00f3, gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) ch\u1ec9 chi\u1ebfm 8,7% th\u1ecb ph\u1ea7n (413,7 t\u1ef7 \u0111\u1ed3ng), d\u00f9 v\u1eabn duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c \u1edf m\u1ee9c 51%.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1346 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/152.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y trong ng\u00e0nh Th\u1eddi trang tr\u1ebb em, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean nhi\u1ec1u h\u01a1n c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, m\u1eabu m\u00e3 \u0111a d\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t t\u1eeb ng\u01b0\u1eddi d\u00f9ng, h\u01a1n l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y m\u1edf ra d\u01b0 \u0111\u1ecba l\u1edbn cho c\u00e1c nh\u00e0 b\u00e1n \u0111\u1ed9c l\u1eadp v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba m\u1edbi n\u1ed5i, khi v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 n\u1ebfu t\u1ed1i \u01b0u t\u1ed1t s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung, m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gian h\u00e0ng ch\u00ednh h\u00e3ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_thuong_hieu_thoi_trang_tre_em_noi_dia\"><\/span><b>\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ebb em n\u1ed9i \u0111\u1ecba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \u0111ang c\u00f3 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n v\u1ec1 ph\u00eda c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, nh\u1edd kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong top 10 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u doanh s\u1ed1, ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 Embes Simply Comfortable (17,4%), Bernie (16,0%), Obebi (14,4%), Embes (10,3%), Nous (9,6%).<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1347 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/153.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u0169ng ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, ti\u00eau bi\u1ec3u l\u00e0 Embes Simply Comfortable (+308%), Obebi (+169%) v\u00e0 Bernie (+103%). Trong khi \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c nh\u01b0 Balabala (+80%), Minky (+21%) c\u0169ng duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, g\u00f3p ph\u1ea7n gia t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"quyet_dinh_mua_dinh_hinh_boi_xu_huong_%e2%80%9ccontent_commerce%e2%80%9d_va_livestream\"><\/span><b>Quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ecbnh h\u00ecnh b\u1edfi xu h\u01b0\u1edbng \u201ccontent commerce\u201d v\u00e0 livestream<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a TikTok Shop (108%), v\u01b0\u1ee3t Shopee trong ng\u00e0nh Th\u1eddi trang tr\u1ebb em \u0111\u00e3 ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a xu h\u01b0\u1edbng content commerce (th\u01b0\u01a1ng m\u1ea1i n\u1ed9i dung) v\u00e0 b\u00e1n h\u00e0ng qua livestream. M\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eeba gi\u1ea3i tr\u00ed, v\u1eeba mua s\u1eafm, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 sinh \u0111\u1ed9ng h\u01a1n so v\u1edbi h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1348 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=740%2C493&#038;ssl=1\" alt=\"Qu\u00fd 1\/2026: TikTok Shop so\u00e1n ng\u00f4i Shopee, d\u1eabn \u0111\u1ea7u ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/154.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m ph\u1ee5 huynh hi\u1ec7n nay ng\u00e0y c\u00e0ng quen v\u1edbi vi\u1ec7c \u201cch\u1ed1t \u0111\u01a1n\u201d ngay trong qu\u00e1 tr\u00ecnh xem n\u1ed9i dung. T\u1eeb c\u00e1c video review th\u1eed \u0111\u1ed3, mix &amp; match trang ph\u1ee5c cho m\u1eb9 v\u00e0 b\u00e9, \u0111\u1ebfn c\u00e1c clip chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf hay feedback t\u1eeb ng\u01b0\u1eddi d\u00f9ng, n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1eb1ng ch\u1ee9ng gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay t\u1ee9c th\u00ec. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng v\u1edbi \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e1t s\u00f3ng c\u0169ng g\u00f3p ph\u1ea7n r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 h\u00e0nh tr\u00ecnh mua s\u1eafm, thay v\u00ec ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc nh\u01b0 t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 c\u00e2n nh\u1eafc nh\u01b0 tr\u01b0\u1edbc.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1351 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/157.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"xu_huong_noi_bat_cua_thi_truong_thoi_trang_tre_em_2026\"><\/span><b>Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"xu_huong_thoi_trang_tre_em_ben_vung_chat_lieu_tu_nhien\"><\/span><b>Xu h\u01b0\u1edbng th\u1eddi trang tr\u1ebb em b\u1ec1n v\u1eefng &amp; ch\u1ea5t li\u1ec7u t\u1ef1 nhi\u00ean<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u1eadc ph\u1ee5 huynh hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z, c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u1ebb em \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb ch\u1ea5t li\u1ec7u h\u1eefu c\u01a1, an to\u00e0n cho l\u00e0n da v\u00e0 c\u00f3 t\u00ednh b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/baby-market-trends\"><span style=\"font-weight: 400;\">Exploding Topics<\/span><\/a><span style=\"font-weight: 400;\">, th\u1ecb tr\u01b0\u1eddng Qu\u1ea7n \u00e1o tr\u1ebb em h\u1eefu c\u01a1 to\u00e0n c\u1ea7u hi\u1ec7n \u0111\u1ea1t quy m\u00f4 h\u01a1n 2 t\u1ef7 USD v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 3,39 t\u1ef7 USD v\u00e0o n\u0103m 2032, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n h\u00e0ng n\u0103m (CAGR) 6,67%. C\u00e1c b\u1eadc ph\u1ee5 huynh ng\u00e0y nay s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m an to\u00e0n v\u00e0 l\u00e0nh t\u00ednh cho tr\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c ti\u00eau d\u00f9ng, bao g\u1ed3m \u00fd th\u1ee9c v\u1ec1 tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng, y\u00eau c\u1ea7u minh b\u1ea1ch trong s\u1ea3n xu\u1ea5t v\u00e0 mong mu\u1ed1n t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. G\u1ea7n 3\/4 ph\u1ee5 huynh (72%) xem v\u1ea3i h\u1eefu c\u01a1 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, trong \u0111\u00f3 61% quan t\u00e2m \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f3 tr\u00e1ch nhi\u1ec7m (Ngu\u1ed3n: <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/baby-market-trends\"><span style=\"font-weight: 400;\">Exploding Topics<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Hi\u1ec7p h\u1ed9i Kinh t\u1ebf Vi\u1ec7t Nam (VEA), ch\u1ec9 s\u1ed1 nh\u1eadn th\u1ee9c ti\u00eau d\u00f9ng xanh t\u0103ng 12% trong n\u0103m 2024, trong khi UNDP cho bi\u1ebft 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. Khi nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng trong gi\u1edbi tr\u1ebb, t\u00ednh b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 qu\u1ea7n \u00e1o tr\u1ebb em trong t\u01b0\u01a1ng lai (Ngu\u1ed3n: Vyansi Intelligence &#8211; <\/span><a href=\"https:\/\/www.vyansaintelligence.com\/industry-report\/vietnam-childrenswear-market-outlook\"><span style=\"font-weight: 400;\">Vietnam Childrenswear Market Report<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1349 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/155.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c ch\u1ea5t li\u1ec7u t\u1ef1 nhi\u00ean nh\u01b0 cotton h\u1eefu c\u01a1, muslin (x\u00f4 s\u1ee3i) v\u00e0 s\u1ee3i tre ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1edd \u0111\u1eb7c t\u00ednh m\u1ec1m m\u1ea1i, tho\u00e1ng kh\u00ed v\u00e0 an to\u00e0n cho l\u00e0n da tr\u1ebb nh\u1ecf. \u0110\u1eb7c bi\u1ec7t, v\u1ea3i s\u1ee3i tre n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9, kh\u00e1ng khu\u1ea9n v\u00e0 h\u1ea1n ch\u1ebf k\u00edch \u1ee9ng, ph\u00f9 h\u1ee3p v\u1edbi tr\u1ebb s\u01a1 sinh v\u00e0 tr\u1ebb nh\u1ecf. C\u00f3 th\u1ec3 th\u1ea5y, y\u1ebfu ch\u1ea5t li\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau ch\u00ed quan tr\u1ecdng li\u00ean quan g\u1eafn v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"xu_huong_thoi_trang_mini-me\"><\/span><b>Xu h\u01b0\u1edbng th\u1eddi trang mini-me\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mini-me, hay xu h\u01b0\u1edbng ph\u1ed1i \u0111\u1ed3 \u0111\u1ed3ng \u0111i\u1ec7u gi\u1eefa cha m\u1eb9 v\u00e0 con, \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1ef1 gia t\u0103ng thu nh\u1eadp kh\u1ea3 d\u1ee5ng, c\u00f9ng mong mu\u1ed1n con c\u00e1i m\u1eb7c nh\u1eefng b\u1ed9 trang ph\u1ee5c c\u00f3 phong c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ng\u01b0\u1eddi l\u1edbn, \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf n\u1ed9i \u0111\u1ecba m\u1edf r\u1ed9ng danh m\u1ee5c v\u1edbi nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp \u0111a d\u1ea1ng h\u01a1n (Ngu\u1ed3n: <\/span><a href=\"https:\/\/www.mordorintelligence.com\/vi\/industry-reports\/childrenswear-market\"><span style=\"font-weight: 400;\">Mordor Intelligence<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, YouTube v\u00e0 TikTok c\u0169ng khi\u1ebfn xu h\u01b0\u1edbng th\u1eddi trang \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, gi\u00fap ph\u1ee5 huynh nhanh ch\u00f3ng ti\u1ebfp c\u1eadn c\u00e1c phong c\u00e1ch m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng th\u1eddi trang lan t\u1ecfa r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1352 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/156.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9, xu h\u01b0\u1edbng n\u00e0y c\u00f2n g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u th\u1ec3 hi\u1ec7n phong c\u00e1ch s\u1ed1ng v\u00e0 chia s\u1ebb h\u00ecnh \u1ea3nh gia \u0111\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3, ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m m\u1edbi h\u00ecnh th\u00e0nh, bao g\u1ed3m c\u00e1c set \u0111\u1ed3 \u0111\u00f4i m\u1eb9 &#8211; con, b\u1ed1 &#8211; con ho\u1eb7c trang ph\u1ee5c gia \u0111\u00ecnh, th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng lan t\u1ecfa t\u1ed1t tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, trong c\u00e1c d\u1ecbp cao \u0111i\u1ec3m nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n, th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u mua s\u1eafm t\u0103ng m\u1ea1nh, nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 \u00e1o d\u00e0i gia \u0111\u00ecnh, set \u0111\u1ed3 t\u00f4ng \u0111\u1ecf hay outfit \u0111\u1ed3ng b\u1ed9 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n khai th\u00e1c, \u0111\u1eb7c bi\u1ec7t khi xu h\u01b0\u1edbng n\u00e0y v\u1eeba mang t\u00ednh th\u1eddi trang, v\u1eeba t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em<\/b><span style=\"font-weight: 400;\"> tr\u00ean TM\u0110T Vi\u1ec7t Nam \u0111ang \u1edf giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea7y s\u00f4i \u0111\u1ed9ng. V\u1edbi quy m\u00f4 g\u1ea7n 4.770 t\u1ef7 \u0111\u1ed3ng ch\u1ec9 trong 3 th\u00e1ng n\u0103m 2026 v\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng 65% YoY, Th\u1eddi trang tr\u1ebb em \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng h\u1ea5p d\u1eabn v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T hi\u1ec7n nay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111i c\u00f9ng v\u1edbi t\u0103ng tr\u01b0\u1edfng l\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh ng\u00e0y c\u00e0ng gia t\u0103ng. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, l\u1ee3i th\u1ebf kh\u00f4ng c\u00f2n n\u1eb1m \u1edf vi\u1ec7c hi\u1ec7n di\u1ec7n tr\u00ean s\u00e0n TM\u0110T, m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, truy\u1ec1n t\u1ea3i n\u1ed9i dung hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 insight ph\u1ee5 huynh, nhanh nh\u1ea1y v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 theo d\u00f5i chi ti\u1ebft h\u01a1n v\u1ec1 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi mua s\u1eafm v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng ng\u00e0nh Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T, doanh nghi\u1ec7p c\u00f3 \u0111\u1ec3 d\u00f9ng th\u1eed Metric Analytics &#8211; b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=thi-truong-qua-tet&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">http:\/\/metric.vn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><\/p>\n<ul>\n<li><i>Website:<\/i><a href=\"https:\/\/www.metric.vn\/\"><i>https:\/\/www.metric.vn<\/i><\/a><i><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i>Phone Number: 0338 062 221<\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng Th\u1eddi trang tr\u1ebb em tr\u00ean TM\u0110T Vi\u1ec7t Nam kh\u1edfi \u0111\u1ed9ng n\u0103m 2026 v\u1edbi nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. T\u1ed5ng gi\u00e1 tr\u1ecb giao&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/Thumbnail-blog-metric-13-2.png?fit=1559%2C1040&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":3,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"predecessor-version":[{"id":1354,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1340\/revisions\/1354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}