{"id":1321,"date":"2026-04-09T10:29:22","date_gmt":"2026-04-09T03:29:22","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1321"},"modified":"2026-04-09T10:29:22","modified_gmt":"2026-04-09T03:29:22","slug":"thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026: Xu h\u01b0\u1edbng, c\u1ea1nh tranh &#038; c\u01a1 h\u1ed9i"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 chi h\u01a1n 6.500 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm \u0111i\u1ec7n gia d\u1ee5ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. \u0110\u00e1ng ch\u00fa \u00fd, trong khi Shopee c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m th\u1ecb ph\u1ea7n, TikTok Shop l\u1ea1i ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 80%, qua \u0111\u00f3 thu h\u1eb9p \u0111\u00e1ng k\u1ec3 kho\u1ea3ng c\u00e1ch v\u1edbi n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch to\u00e0n di\u1ec7n d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#tong_quan_thi_truong_dien_gia_dung_tren_tmdt_viet_nam\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#thi_truong_dien_gia_dung_tren_tmdt_viet_nam_tang_truong_tich_cuc\" title=\"Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c\">Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#canh_tranh_giua_cac_san_tmdt_trong_nganh_dien_gia_dung_ngay_cang_lon\" title=\"C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n TM\u0110T trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng ng\u00e0y c\u00e0ng l\u1edbn\">C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n TM\u0110T trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng ng\u00e0y c\u00e0ng l\u1edbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#top_thuong_hieu_dan_dau_nganh_dien_gia_dung_tren_tmdt_viet_nam\" title=\"Top th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam\">Top th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#top_nhom_san_pham_dan_dau_doanh_so_thi_truong_dien_gia_dung\" title=\"Top nh\u00f3m s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng\">Top nh\u00f3m s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#nhom_san_pham_do_gia_dung_nha_bep\" title=\"Nh\u00f3m s\u1ea3n ph\u1ea9m \u0110\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp\">Nh\u00f3m s\u1ea3n ph\u1ea9m \u0110\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#nhom_san_pham_thiet_bi_dien_gia_dung_nho\" title=\"Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng nh\u1ecf\">Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng nh\u1ecf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#nhom_san_pham_thiet_bi_dien_gia_dung_lon\" title=\"Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng l\u1edbn\">Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng l\u1edbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#nhom_san_pham_tivi_phu_kien\" title=\"Nh\u00f3m s\u1ea3n ph\u1ea9m Tivi &amp; Ph\u1ee5 ki\u1ec7n\">Nh\u00f3m s\u1ea3n ph\u1ea9m Tivi &amp; Ph\u1ee5 ki\u1ec7n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#hanh_vi_mua_sam_thi_truong_dien_gia_dung_tren_tmdt\" title=\"H\u00e0nh vi mua s\u1eafm th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T\">H\u00e0nh vi mua s\u1eafm th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#san_sang_chi_nhieu_hon_cho_san_pham_co_gia_tri_cao\" title=\"S\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao\">S\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#nguoi_mua_uu_tien_thuong_hieu_uy_tin_nguon_goc_ro_rang\" title=\"Ng\u01b0\u1eddi mua \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng\">Ng\u01b0\u1eddi mua \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#quyet_dinh_mua_chiu_tac_dong_manh_tu_review_video_trai_nghiem_va_kolkoc\" title=\"Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb review, video tr\u1ea3i nghi\u1ec7m v\u00e0 KOL\/KOC\">Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb review, video tr\u1ea3i nghi\u1ec7m v\u00e0 KOL\/KOC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/thi-truong-dien-gia-dung-tren-tmdt-viet-nam-2026-xu-huong-canh-tranh-co-hoi\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_dien_gia_dung_tren_tmdt_viet_nam\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"thi_truong_dien_gia_dung_tren_tmdt_viet_nam_tang_truong_tich_cuc\"><\/span><b>Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics\"><span style=\"font-weight: 400;\">Metric Analytics<\/span><\/a><span style=\"font-weight: 400;\">, trong giai \u0111o\u1ea1n t\u1eeb 1\/1\/2026 \u0111\u1ebfn 28\/3\/2026, t\u1ed5ng doanh s\u1ed1 ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean 3 s\u00e0n TM\u0110T \u0111\u1ea1t 6.567,2 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n gia d\u1ee5ng v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh. C\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh: \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi thu nh\u1eadp ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng c\u1ea3i thi\u1ec7n, t\u1ef7 l\u1ec7 \u0111\u00f4 th\u1ecb h\u00f3a cao v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a nh\u00f3m d\u00e2n s\u1ed1 tr\u1ebb (Ngu\u1ed3n: B\u00e1o Tin t\u1ee9c).<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1322 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/134.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong khi doanh thu t\u0103ng th\u00ec s\u1ea3n l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n l\u1ea1i c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m. C\u1ee5 th\u1ec3, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra \u0111\u1ea1t 18,5 tri\u1ec7u s\u1ea3n ph\u1ea9m, gi\u1ea3m 5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. S\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n 01\/01\/2026 &#8211; 28\/03\/2025 c\u0169ng gi\u1ea3m 3.000 shop, t\u1eeb kho\u1ea3ng 52.000 (c\u00f9ng k\u1ef3 n\u0103m 2025) xu\u1ed1ng c\u00f2n 49.000 shop. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n trong h\u00e0nh vi ti\u00eau d\u00f9ng, khi ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, thay v\u00ec gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng mua.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"canh_tranh_giua_cac_san_tmdt_trong_nganh_dien_gia_dung_ngay_cang_lon\"><\/span><b>C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n TM\u0110T trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng ng\u00e0y c\u00e0ng l\u1edbn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, trong giai \u0111o\u1ea1n t\u1eeb 01\/01\/2026 &#8211; 28\/03\/2026, Shopee l\u00e0 n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u v\u1edbi doanh s\u1ed1 h\u01a1n 4.172 t\u1ef7 \u0111\u1ed3ng. Tuy nhi\u00ean, th\u1ecb ph\u1ea7n c\u1ee7a s\u00e0n n\u00e0y \u0111\u00e3 gi\u1ea3m, t\u1eeb 74,6% xu\u1ed1ng c\u00f2n 63,5%, \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u00e2m 4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y v\u1ecb th\u1ebf c\u1ee7a Shopee trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng v\u1eabn \u1edf m\u1ee9c cao, nh\u01b0ng \u0111ang ch\u1ecbu \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1330 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/143.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, TikTok Shop ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng +80% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025, \u0111\u1ea1t h\u01a1n 2.275 t\u1ef7 \u0111\u1ed3ng doanh thu v\u00e0 n\u00e2ng th\u1ecb ph\u1ea7n t\u1eeb 21,7% l\u00ean 34,6%, tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a ng\u00e0nh. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean n\u1ed9i dung, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn, livestream v\u00e0 h\u1ec7 sinh th\u00e1i KOL\/KOC, v\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c s\u00e0n c\u00f2n l\u1ea1i\u00a0 duy tr\u00ec th\u1ecb ph\u1ea7n nh\u1ecf, cho th\u1ea5y \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn. Nh\u00ecn chung, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng trong ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng, v\u1edbi s\u1ef1 d\u1eabn d\u1eaft ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb Shopee v\u00e0 TikTok Shop.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"top_thuong_hieu_dan_dau_nganh_dien_gia_dung_tren_tmdt_viet_nam\"><\/span><b>Top th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam hi\u1ec7n \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba. D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y LG \u0111ang d\u1eabn \u0111\u1ea7u v\u1edbi 17,2% th\u1ecb ph\u1ea7n, ti\u1ebfp theo l\u00e0 Xiaomi (12,3%), Sunhouse (10,8%) v\u00e0 Roborock (10,6%). B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Toshiba, Electrolux, Samsung, Bear, Philips v\u00e0 Panasonic c\u0169ng duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u00e1ng k\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1325 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026: Xu h\u01b0\u1edbng, c\u1ea1nh tranh &amp; c\u01a1 h\u1ed9i \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/137.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 v\u00e0 gia d\u1ee5ng th\u00f4ng minh (LG, Xiaomi, Roborock) \u0111ang chi\u1ebfm \u01b0u th\u1ebf nh\u1edd kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 ti\u1ec7n \u00edch v\u00e0 hi\u1ec7u su\u1ea5t s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 Sunhouse c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t +70% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (YoY), nh\u1edd l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 v\u00e0 s\u1ef1 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh ni\u1ec1m tin ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"top_nhom_san_pham_dan_dau_doanh_so_thi_truong_dien_gia_dung\"><\/span><b>Top nh\u00f3m s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"nhom_san_pham_do_gia_dung_nha_bep\"><\/span><b>Nh\u00f3m s\u1ea3n ph\u1ea9m \u0110\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m \u0110\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean 3 s\u00e0n TM\u0110T Shopee, Lazada v\u00e0 TikTok Shop trong giai \u0111o\u1ea1n 01\/01\/2026 &#8211; 28\/03\/2026, v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 2.339,2 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 35,6% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng 8,04% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt trong nh\u00f3m n\u00e0y bao g\u1ed3m n\u1ed3i chi\u00ean kh\u00f4ng d\u1ea7u, n\u1ed3i c\u01a1m \u0111i\u1ec7n, m\u00e1y l\u00e0m s\u1eefa h\u1ea1t hay l\u00f2 n\u01b0\u1edbng. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng thi\u1ebft b\u1ecb gia d\u1ee5ng g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u n\u1ea5u n\u01b0\u1edbng v\u00e0 sinh ho\u1ea1t h\u00e0ng ng\u00e0y c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1326 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026: Xu h\u01b0\u1edbng, c\u1ea1nh tranh &amp; c\u01a1 h\u1ed9i \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/138.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng r\u00f5 r\u1ec7t, khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c thi\u1ebft b\u1ecb gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c n\u1ed9i tr\u1ee3 v\u00e0 h\u1ed7 tr\u1ee3 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh. Trong b\u1ed1i c\u1ea3nh nh\u1ecbp s\u1ed1ng \u0111\u00f4 th\u1ecb ng\u00e0y c\u00e0ng nhanh, \u0111\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u01a1 b\u1ea3n m\u00e0 c\u00f2n tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, qua \u0111\u00f3 ti\u1ebfp t\u1ee5c duy tr\u00ec vai tr\u00f2 l\u00e0 nh\u00f3m ng\u00e0nh h\u00e0ng tr\u1ecdng \u0111i\u1ec3m tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong nh\u00f3m \u0111\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, n\u1ed5i b\u1eadt l\u00e0 Toshiba v\u1edbi m\u1ee9c t\u0103ng 88% so v\u1edbi c\u00f9ng k\u1ef3. Theo sau l\u00e0 Sunhouse (+82%), Philips (+69%),\u00a0 Lock&amp;Lock (+64%) v\u00e0 Bear (+10%).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_san_pham_thiet_bi_dien_gia_dung_nho\"><\/span><b>Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng nh\u1ecf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh nh\u00f3m gia d\u1ee5ng nh\u00e0 b\u1ebfp, Thi\u1ebft b\u1ecb gia d\u1ee5ng nh\u1ecf l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T. Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, trong giai \u0111o\u1ea1n t\u1eeb 01\/01\/2026 \u0111\u1ebfn 28\/03\/2026, nh\u00f3m n\u00e0y \u0111\u1ea1t 2.107,3 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1, chi\u1ebfm 32,1% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng 3,01% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc tr\u00ean ba s\u00e0n Shopee, Lazada v\u00e0 TikTok Shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong nh\u00f3m thi\u1ebft b\u1ecb gia d\u1ee5ng nh\u1ecf bao g\u1ed3m qu\u1ea1t \u0111i\u1ec7n, m\u00e1y h\u00fat b\u1ee5i c\u1ea7m tay v\u00e0 robot h\u00fat b\u1ee5i,&#8230;\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng thi\u1ebft b\u1ecb c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp nhu c\u1ea7u sinh ho\u1ea1t h\u00e0ng ng\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb ng\u00e0y nay c\u0169ng \u01b0u ti\u00ean t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng vi\u1ec7c nh\u00e0 th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb ti\u1ec7n \u00edch v\u00e0 th\u00f4ng minh, nh\u1eb1m t\u1ed1i \u01b0u th\u1eddi gian v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1327 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam 2026: Xu h\u01b0\u1edbng, c\u1ea1nh tranh &amp; c\u01a1 h\u1ed9i \" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/139.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, Roborock l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n v\u1edbi 21,7%, theo sau l\u00e0 Xiaomi (16,4%) v\u00e0 Dreame (11,2%). C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 LG, Deerma, GooJodoq hay Ecovacs c\u0169ng duy tr\u00ec t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3. \u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, v\u1edbi Roborock t\u0103ng +179%, theo sau l\u00e0 Deerma (50%), Dreame (+26%), Xiaomi (+5%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng m\u1ea1nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c tr\u00ean TM\u0110T Vi\u1ec7t Nam. Nh\u1edd l\u1ee3i th\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7, t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c gi\u00e1 c\u1ea1nh tranh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang t\u1eebng b\u01b0\u1edbc m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, \u0111\u1eb7c bi\u1ec7t trong nh\u00f3m s\u1ea3n ph\u1ea9m gia d\u1ee5ng th\u00f4ng minh nh\u01b0 robot h\u00fat b\u1ee5i.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_san_pham_thiet_bi_dien_gia_dung_lon\"><\/span><b>Nh\u00f3m s\u1ea3n ph\u1ea9m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng l\u1edbn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng l\u1edbn ghi nh\u1eadn g\u1ea7n 929 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1, chi\u1ebfm 14,1% th\u1ecb ph\u1ea7n v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng khi\u00eam t\u1ed1n d\u01b0\u1edbi 1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. So v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn \u1edf m\u1ee9c th\u1ea5p h\u01a1n do \u0111\u1eb7c th\u00f9 ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ed1i v\u1edbi nh\u00f3m n\u00e0y th\u01b0\u1eddng c\u00f3 chu k\u1ef3 k\u00e9o d\u00e0i, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 v\u1ec1 gi\u00e1 c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh n\u0103ng v\u00e0 \u0111\u1ed9 b\u1ec1n s\u1ea3n ph\u1ea9m. Do \u0111\u1eb7c th\u00f9 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m cao, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, gian h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh r\u00f5 r\u00e0ng nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro sau mua. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u01b0 m\u00e1y gi\u1eb7t, m\u00e1y s\u1ea5y, b\u1ebfp gas v\u00e0 b\u1ebfp h\u1ed3ng ngo\u1ea1i \u0111\u1ec1u l\u00e0 nh\u1eefng thi\u1ebft b\u1ecb c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u s\u1eed d\u1ee5ng l\u00e2u d\u00e0i c\u1ee7a h\u1ed9 gia \u0111\u00ecnh.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1328 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/140.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 c\u1ea5u th\u1ecb ph\u1ea7n, Electrolux \u0111ang d\u1eabn \u0111\u1ea7u v\u1edbi 22,1% th\u1ecb ph\u1ea7n, theo sau l\u00e0 LG (20,2%) v\u00e0 Casper (13,1%). C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Panasonic (12,0%) v\u00e0 Toshiba (11,0%) c\u0169ng duy tr\u00ec v\u1ecb th\u1ebf \u0111\u00e1ng k\u1ec3, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i nh\u01b0 Aqua, Samsung, Mitsubishi hay Senko chi\u1ebfm t\u1ef7 tr\u1ecdng nh\u1ecf h\u01a1n nh\u01b0ng v\u1eabn g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 \u0111a d\u1ea1ng trong th\u1ecb tr\u01b0\u1eddng. \u0110\u00e1ng ch\u00fa \u00fd, LG ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u1edbi 265% so v\u1edbi c\u00f9ng k\u1ef3, Casper t\u0103ng 180% v\u00e0 Electrolux t\u0103ng 170%. Toshiba c\u0169ng \u0111\u1ea1t m\u1ee9c t\u0103ng 96%, trong khi Panasonic duy tr\u00ec m\u1ee9c t\u0103ng 44%.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_san_pham_tivi_phu_kien\"><\/span><b>Nh\u00f3m s\u1ea3n ph\u1ea9m Tivi &amp; Ph\u1ee5 ki\u1ec7n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m Tivi &amp; Ph\u1ee5 ki\u1ec7n \u0111\u1ea1t doanh s\u1ed1 348,6 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 5,3% th\u1ecb ph\u1ea7n v\u00e0 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh 72,04% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, tr\u1edf th\u00e0nh nh\u00f3m ng\u00e0nh h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t trong to\u00e0n ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng. Trong \u0111\u00f3, Smart TV l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u nh\u01b0 Samsung, LG v\u00e0 TCL c\u00f9ng chi\u1ebfm kho\u1ea3ng 65% th\u1ecb ph\u1ea7n trong nh\u00f3m n\u00e0y.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1329 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/141.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed t\u1ea1i nh\u00e0. \u0110\u1ed3ng th\u1eddi, h\u00e0nh vi mua s\u1eafm c\u0169ng \u0111ang thay \u0111\u1ed5i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n quen v\u1edbi vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed c\u00f3 gi\u00e1 tr\u1ecb cao qua k\u00eanh tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 TV tr\u00ean n\u1ec1n t\u1ea3ng TM\u0110T cho th\u1ea5y m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0o k\u00eanh mua s\u1eafm online \u0111ang \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1, nh\u1edd s\u1ef1 c\u1ea3i thi\u1ec7n trong ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, logistics v\u00e0 ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"hanh_vi_mua_sam_thi_truong_dien_gia_dung_tren_tmdt\"><\/span><b>H\u00e0nh vi mua s\u1eafm th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"san_sang_chi_nhieu_hon_cho_san_pham_co_gia_tri_cao\"><\/span><b>S\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, ph\u00e2n kh\u00fac 1.000.000 \u0111\u1ed3ng &#8211; 1.500.000 \u0111\u1ed3ng v\u00e0 2.000.000 &#8211; 3.500.000 \u0111\u1ed3ng chi\u1ebfm t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn nh\u1ea5t to\u00e0n ng\u00e0nh trong giai \u0111o\u1ea1n 01\/01\/2026 &#8211; 28\/03\/2026. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n t\u1eeb 10.000.000 \u0111\u1ed3ng &#8211; 15.000.000 \u0111\u1ed3ng v\u00e0 15.000.000 &#8211; 20.000.000 \u0111\u1ed3ng c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 49,81% v\u00e0 83,23% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y nhu c\u1ea7u \u0111ang t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u1ebfn cao.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1336 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/145.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Di\u1ec5n bi\u1ebfn n\u00e0y c\u0169ng ph\u1ea7n n\u00e0o ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng gia t\u0103ng m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 b\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng l\u00e2u d\u00e0i. Theo <\/span><a href=\"https:\/\/baotintuc.vn\/kinh-te\/thi-truong-do-gia-dung-viet-nam-tang-truong-manh-manh-dat-mau-mo-voi-cac-doanh-nghiep-noi-dia-20250513083609827.htm\"><span style=\"font-weight: 400;\">B\u00e1o Tin t\u1ee9c<\/span><\/a><span style=\"font-weight: 400;\">, trung b\u00ecnh m\u1ed7i h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t hi\u1ec7n chi kho\u1ea3ng 8,4 tri\u1ec7u \u0111\u1ed3ng cho thi\u1ebft b\u1ecb gia d\u1ee5ng, v\u00e0 m\u1ee9c chi n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_mua_uu_tien_thuong_hieu_uy_tin_nguon_goc_ro_rang\"><\/span><b>Ng\u01b0\u1eddi mua \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y, trong giai \u0111o\u1ea1n t\u1eeb 01\/01\/2026 \u0111\u1ebfn 28\/03\/2026, gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) chi\u1ebfm 54% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh tr\u00ean 3 s\u00e0n Shopee, Lazada v\u00e0 TikTok Shop, t\u0103ng m\u1ea1nh 79% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, th\u1ecb ph\u1ea7n c\u1ee7a nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng c\u0169ng m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3, t\u1eeb 33,8% (c\u00f9ng k\u1ef3 n\u0103m 2025) l\u00ean 54%. Trong khi \u0111\u00f3, gian h\u00e0ng th\u01b0\u1eddng ghi nh\u1eadn m\u1ee9c gi\u1ea3m 22% so v\u1edbi c\u00f9ng k\u1ef3, v\u1edbi th\u1ecb ph\u1ea7n thu h\u1eb9p t\u1eeb 66,2% (c\u00f9ng k\u1ef3 n\u0103m 2025)\u00a0 xu\u1ed1ng c\u00f2n 46%.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1324 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/136.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn t\u1eeb ph\u1ea7n m\u1ec1m Metric Analytics<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 d\u1ecbch chuy\u1ec3n cho th\u1ea5y vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9 tin c\u1eady trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. V\u1edbi \u0111\u1eb7c th\u00f9 l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng d\u00e0i h\u1ea1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea3m b\u1ea3o v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh minh b\u1ea1ch.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"quyet_dinh_mua_chiu_tac_dong_manh_tu_review_video_trai_nghiem_va_kolkoc\"><\/span><b>Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb review, video tr\u1ea3i nghi\u1ec7m v\u00e0 KOL\/KOC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok Shop v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 80%\u00a0 cho th\u1ea5y n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a ng\u00e0nh \u0111\u1ed3 \u0110i\u1ec7n gia d\u1ee5ng, nh\u1edd m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed. Thay v\u00ec ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng b\u1ecb d\u1eabn d\u1eaft b\u1edfi c\u00e1c n\u1ed9i dung tr\u1ef1c quan nh\u01b0 video v\u00e0 livestream, n\u01a1i qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, v\u1edbi \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c quan s\u00e1t v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng, \u0110i\u1ec7n gia d\u1ee5ng l\u00e0 ng\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh th\u1ee9c n\u1ed9i dung tr\u1ea3i nghi\u1ec7m. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung nh\u01b0 video unboxing, review th\u1ef1c t\u1ebf s\u1eed d\u1ee5ng sau v\u00e0i tu\u1ea7n, so s\u00e1nh s\u1ea3n ph\u1ea9m hay livestream gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc tr\u1ef1c ti\u1ebfp,&#8230;s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1335 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/142.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung do KOL\/KOC v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1ea1o ra \u0111ang ng\u00e0y c\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, khi \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ngu\u1ed3n tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1eabn \u0111\u1ebfn s\u1ef1 d\u1ecbch chuy\u1ec3n trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n gia d\u1ee5ng, v\u1edbi vi\u1ec7c gia t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T Vi\u1ec7t Nam kh\u1edfi \u0111\u1ea7u n\u0103m 2026 \u0111\u1ea7y t\u00edch c\u1ef1c v\u1edbi quy m\u00f4 6.567 t\u1ef7 \u0111\u1ed3ng doanh thu, t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y nhu c\u1ea7u ti\u00eau d\u00f9ng v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, ph\u00eda sau \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm: ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 ng\u00e0y c\u00e0ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi n\u1ed9i dung tr\u1ea3i nghi\u1ec7m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song \u0111\u00f3, m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u0169ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n gi\u1ea3m, \u0111\u1ed3ng th\u1eddi vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111ang d\u1ea7n c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n thanh l\u1ecdc v\u00e0 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t, l\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng nh\u00e0 b\u00e1n c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u \u0111\u00fang nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 v\u00e0o n\u1ed9i dung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 theo d\u00f5i chi ti\u1ebft h\u01a1n v\u1ec1 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi mua s\u1eafm v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng ng\u00e0nh \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean TM\u0110T, doanh nghi\u1ec7p c\u00f3 \u0111\u1ec3 d\u00f9ng th\u1eed Metric Analytics &#8211; b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=thi-truong-qua-tet&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">http:\/\/metric.vn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><i><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\/\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 chi h\u01a1n 6.500 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm \u0111i\u1ec7n gia d\u1ee5ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/04\/Thumbnail-blog-metric-13-1.png?fit=1754%2C1170&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1321\/revisions\/1338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1334"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}