{"id":1270,"date":"2026-03-20T16:03:31","date_gmt":"2026-03-20T09:03:31","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1270"},"modified":"2026-03-20T16:03:31","modified_gmt":"2026-03-20T09:03:31","slug":"thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026: T\u0103ng tr\u01b0\u1edfng nh\u1edd nhu c\u1ea7u l\u00e0m m\u1edbi kh\u00f4ng gian s\u1ed1ng \u0111\u1ea7u n\u0103m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u0103ng tr\u01b0\u1edfng h\u01a1n 28% ch\u1ec9 trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda \u0111ang\u00a0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m s\u00e1ng t\u0103ng tr\u01b0\u1edfng tr\u00ean TM\u0110T Vi\u1ec7t Nam, trong khi nhi\u1ec1u ng\u00e0nh h\u00e0ng thu\u1ed9c nh\u00f3m Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i sau T\u1ebft. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u1ec1 quy m\u00f4, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a danh m\u1ee5c \u0110\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda Vi\u1ec7t Nam trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m 2026.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#tong_quan_thi_truong_do_decor_nha_cua_tai_viet_nam\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda t\u1ea1i Vi\u1ec7t Nam\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda t\u1ea1i Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#quy_mo_thi_truong_do_decor_nha_cua\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda\u00a0\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#ty_trong_cua_do_decor_nha_cua_trong_nganh_nha_cua_doi_song\" title=\"T\u1ef7 tr\u1ecdng c\u1ee7a \u0110\u1ed3 Decor nh\u00e0 c\u1eeda trong ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng\">T\u1ef7 tr\u1ecdng c\u1ee7a \u0110\u1ed3 Decor nh\u00e0 c\u1eeda trong ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#hanh_vi_tieu_dung_trong_thi_truong_do_decor_nha_cua\" title=\"H\u00e0nh vi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda\">H\u00e0nh vi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#nguoi_tieu_dung_bat_dau_mua_sam_tu_2-5_tuan_truoc_tet\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u mua s\u1eafm t\u1eeb 2-5 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u mua s\u1eafm t\u1eeb 2-5 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#nguoi_tieu_dung_it_dat_nang_yeu_to_nguon_goc_chinh_hang\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt \u0111\u1eb7t n\u1eb7ng y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c &amp; ch\u00ednh h\u00e3ng\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt \u0111\u1eb7t n\u1eb7ng y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c &amp; ch\u00ednh h\u00e3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#phan_khuc_gia_san_pham_do_decor_nha_cua_ban_chay\" title=\"Ph\u00e2n kh\u00fac gi\u00e1 &amp; S\u1ea3n ph\u1ea9m \u0111\u1ed3 decor nh\u00e0 c\u1eeda b\u00e1n ch\u1ea1y\">Ph\u00e2n kh\u00fac gi\u00e1 &amp; S\u1ea3n ph\u1ea9m \u0111\u1ed3 decor nh\u00e0 c\u1eeda b\u00e1n ch\u1ea1y<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#vi_sao_thi_truong_do_trang_tri_nha_cua_tang_truong_manh_dip_can_tet\" title=\"V\u00ec sao th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda t\u0103ng tr\u01b0\u1edfng m\u1ea1nh d\u1ecbp c\u1eadn T\u1ebft?\">V\u00ec sao th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda t\u0103ng tr\u01b0\u1edfng m\u1ea1nh d\u1ecbp c\u1eadn T\u1ebft?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#nhu_cau_lam_moi_khong_gian_song_truoc_tet_cua_nguoi_viet\" title=\"Nhu c\u1ea7u l\u00e0m m\u1edbi kh\u00f4ng gian s\u1ed1ng tr\u01b0\u1edbc T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t\">Nhu c\u1ea7u l\u00e0m m\u1edbi kh\u00f4ng gian s\u1ed1ng tr\u01b0\u1edbc T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#mua_sam_theo_cam_xuc_va_su_len_ngoi_cua_noi_dung_truc_quan\" title=\"Mua s\u1eafm theo c\u1ea3m x\u00fac v\u00e0 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a n\u1ed9i dung tr\u1ef1c quan\">Mua s\u1eafm theo c\u1ea3m x\u00fac v\u00e0 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a n\u1ed9i dung tr\u1ef1c quan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-decor-nha-cua-2026-tang-truong-nho-nhu-cau-lam-moi-khong-gian-song-dau-nam\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_do_decor_nha_cua_tai_viet_nam\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda t\u1ea1i Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_do_decor_nha_cua\"><\/span><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong khi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda n\u1ed5i l\u00ean nh\u01b0 \u0111i\u1ec3m s\u00e1ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. Theo d\u1eef li\u1ec7u ph\u00e2n t\u00edch t\u1eeb Metric trong giai \u0111o\u1ea1n t\u1eeb 1\/1\/2026 \u0111\u1ebfn 28\/2\/2026, nh\u00f3m s\u1ea3n ph\u1ea9m Trang tr\u00ed nh\u00e0 c\u1eeda \u0111\u1ea1t doanh s\u1ed1 1.578 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 28% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1 v\u00e0 t\u0103ng t\u1edbi 59% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. S\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra \u0111\u1ea1t 26,3 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 17% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt trong to\u00e0n ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng, v\u01b0\u1ee3t xa c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c \u0111ang trong xu h\u01b0\u1edbng gi\u1ea3m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1272 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/104.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 k\u00eanh b\u00e1n, TikTok Shop v\u00e0 Shopee hi\u1ec7n \u0111ang \u0111\u00f3ng g\u00f3p th\u1ecb ph\u1ea7n doanh s\u1ed1 g\u1ea7n nh\u01b0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng trong ng\u00e0nh \u0110\u1ed3 decor nh\u00e0 c\u1eeda, l\u1ea7n l\u01b0\u1ee3t chi\u1ebfm 49,7% v\u00e0 49,6% doanh thu. Tuy nhi\u00ean, TikTok Shop ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 46%, cao g\u1ea5p 3 l\u1ea7n so v\u1edbi Shopee (+15%) trong c\u00f9ng k\u1ef3. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y c\u1ea1nh tranh gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh r\u00f5 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n h\u00e0nh vi mua s\u1eafm, t\u1eeb m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng sang mua s\u1eafm d\u1ef1a tr\u00ean n\u1ed9i dung tr\u1ef1c quan (content-driven commerce). \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh th\u1ea9m m\u1ef9 nh\u01b0 \u0111\u1ed3 decor, vi\u1ec7c \u201cxem tr\u01b0\u1edbc qua video\u201d \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ty_trong_cua_do_decor_nha_cua_trong_nganh_nha_cua_doi_song\"><\/span><b>T\u1ef7 tr\u1ecdng c\u1ee7a \u0110\u1ed3 Decor nh\u00e0 c\u1eeda trong ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng \u0111\u1ea1t 11.748 t\u1ef7 \u0111\u1ed3ng trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u1eef nguy\u00ean so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1, v\u1edbi 137,9 tri\u1ec7u l\u01b0\u1ee3t b\u00e1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 ch\u1ec9 \u0111\u1ee9ng th\u1ee9 hai v\u1ec1 quy m\u00f4, sau D\u1ee5ng c\u1ee5 ch\u0103m s\u00f3c nh\u00e0 c\u1eeda, Trang tr\u00ed nh\u00e0 c\u1eeda l\u1ea1i l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt nh\u1ea5t: +28%<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, top 4 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i trong ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng \u0111\u1ec1u ghi nh\u1eadn xu h\u01b0\u1edbng gi\u1ea3m, bao g\u1ed3m: D\u1ee5ng c\u1ee5 ch\u0103m s\u00f3c nh\u00e0 c\u1eeda (-5%), D\u1ee5ng c\u1ee5 &amp; Thi\u1ebft b\u1ecb ti\u1ec7n \u00edch (-9%), D\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp (-1%) v\u00e0 \u0110\u1ed3 d\u00f9ng ph\u00f2ng ng\u1ee7 (-5%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t d\u1ea5u hi\u1ec7u d\u1ecbch chuy\u1ec3n trong h\u00e0nh vi ti\u00eau d\u00f9ng. Trong ng\u00e0nh n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng chi ti\u00eau cho c\u00e1c y\u1ebfu t\u1ed1 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1ea9m m\u1ef9 kh\u00f4ng gian s\u1ed1ng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh ch\u1ee9c n\u0103ng. Xu h\u01b0\u1edbng n\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y trong giai \u0111o\u1ea1n c\u1eadn T\u1ebft, khi nhu c\u1ea7u l\u00e0m m\u1edbi nh\u00e0 c\u1eeda t\u0103ng cao, qua \u0111\u00f3 \u0111\u01b0a Trang tr\u00ed nh\u00e0 c\u1eeda tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a to\u00e0n ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"hanh_vi_tieu_dung_trong_thi_truong_do_decor_nha_cua\"><\/span><b>H\u00e0nh vi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_bat_dau_mua_sam_tu_2-5_tuan_truoc_tet\"><\/span><b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u mua s\u1eafm t\u1eeb 2-5 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y th\u1eddi \u0111i\u1ec3m mua s\u1eafm \u0111\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda b\u1eaft \u0111\u1ea7u t\u0103ng t\u1eeb 12\/1 v\u00e0 \u0111\u1ea1t \u0111\u1ec9nh trong giai \u0111o\u1ea1n 2\/2 &#8211; 8\/2, t\u01b0\u01a1ng \u1ee9ng v\u1edbi 2-5 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft Nguy\u00ean \u0110\u00e1n 2026. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng trang ho\u00e0ng nh\u00e0 c\u1eeda, t\u00edch c\u1ef1c chu\u1ea9n b\u1ecb cho d\u1ecbp l\u1ec5 T\u1ebft.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1273 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/105.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng mua s\u1eafm tr\u01b0\u1edbc T\u1ebft cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ed9ng mua s\u1eafm t\u1eeb tr\u01b0\u1edbc \u0111\u1ec3 c\u00f3 th\u1eddi gian l\u1ef1a ch\u1ecdn k\u1ef9 c\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng h\u1ebft h\u00e0ng v\u00e0 gi\u00e1 t\u0103ng cao v\u00e0o nh\u1eefng ng\u00e0y c\u1eadn T\u1ebft.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_it_dat_nang_yeu_to_nguon_goc_chinh_hang\"><\/span><b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt \u0111\u1eb7t n\u1eb7ng y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c &amp; ch\u00ednh h\u00e3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric, gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) ch\u1ec9 chi\u1ebfm 4,6% th\u1ecb ph\u1ea7n doanh thu v\u1edbi 73 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 9% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc. Trong khi \u0111\u00f3, gian h\u00e0ng th\u01b0\u1eddng chi\u1ebfm 95,4% th\u1ecb ph\u1ea7n v\u1edbi 1.505,3 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 29%. S\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn c\u1ea3 v\u1ec1 quy m\u00f4 l\u1eabn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb nh\u00f3m nh\u00e0 b\u00e1n v\u1eeba v\u00e0 nh\u1ecf, n\u01a1i l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng n\u1eb1m \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng m\u00e0 \u0111\u1ebfn t\u1eeb gi\u00e1, n\u0103ng b\u1eaft trend v\u00e0 ph\u1ea3n \u1ee9ng nhanh v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1274 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/106.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, t\u1ef7 l\u1ec7 gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) c\u1ee7a nh\u00f3m Trang tr\u00ed nh\u00e0 c\u1eeda c\u0169ng kh\u00e1 th\u1ea5p so v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m Trang \u0111i\u1ec3m (65,1% gian h\u00e0ng ch\u00ednh h\u00e3ng). \u0110\u1ed1i v\u1edbi \u0111\u1ed3 trang tr\u00ed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng qu\u00e1 lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00ec s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu ch\u1ee7 y\u1ebfu \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c, thay v\u00ec c\u00e1c ti\u00eau ch\u00ed li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng hay an to\u00e0n.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"phan_khuc_gia_san_pham_do_decor_nha_cua_ban_chay\"><\/span><b>Ph\u00e2n kh\u00fac gi\u00e1 &amp; S\u1ea3n ph\u1ea9m \u0111\u1ed3 decor nh\u00e0 c\u1eeda b\u00e1n ch\u1ea1y<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 100.000 &#8211; 200.000 \u0111\u1ed3ng l\u00e0 ph\u00e2n kh\u00fac b\u00e1n ch\u1ea1y nh\u1ea5t, t\u0103ng tr\u01b0\u1edfng 33,41% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1. D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y nh\u00f3m s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong ph\u00e2n kh\u00fac n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0: combo \u0111\u00e8n l\u1ed3ng trang tr\u00ed T\u1ebft, th\u1ea3m tr\u1ea3i s\u00e0n k\u00edch th\u01b0\u1edbc nh\u1ecf &#8211; trung b\u00ecnh, b\u1ed9 th\u1ea3m lau ch\u00e2n, th\u1ea3m decor ph\u00f2ng ng\u1ee7. \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, d\u1ec5 thay \u0111\u1ed5i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u trang tr\u00ed nhanh trong d\u1ecbp cao \u0111i\u1ec3m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1276 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/107.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede ph\u00e2n kh\u00fac 200.000 &#8211; 500.000 \u0111\u1ed3ng, th\u1ecb tr\u01b0\u1eddng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c (+26,69%), t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n nh\u01b0 g\u01b0\u01a1ng decor, \u0111\u00e8n ng\u1ee7 thi\u1ebft k\u1ebf, k\u1ec7 treo t\u01b0\u1eddng, combo t\u1ea5m d\u00e1n t\u01b0\u1eddng v\u00e2n \u0111\u00e1, khung tranh in decor, set trang tr\u00ed T\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng duy tr\u00ec kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5 l\u1edbn, ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m kh\u0103n tr\u1ea3i b\u00e0n, \u0111\u00e8n l\u1ed3ng trang tr\u00ed s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, d\u00e2y \u0111\u00e8n LED, ph\u1ee5 ki\u1ec7n trang tr\u00ed nh\u1ecf, v\u1eadt ph\u1ea9m decor T\u1ebft gi\u00e1 r\u1ebb. \u0110\u00e2y l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m mang t\u00ednh b\u1ed5 tr\u1ee3, th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua k\u00e8m \u0111\u1ec3 ho\u00e0n thi\u1ec7n kh\u00f4ng gian.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"vi_sao_thi_truong_do_trang_tri_nha_cua_tang_truong_manh_dip_can_tet\"><\/span><b>V\u00ec sao th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda t\u0103ng tr\u01b0\u1edfng m\u1ea1nh d\u1ecbp c\u1eadn T\u1ebft?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"nhu_cau_lam_moi_khong_gian_song_truoc_tet_cua_nguoi_viet\"><\/span><b>Nhu c\u1ea7u l\u00e0m m\u1edbi kh\u00f4ng gian s\u1ed1ng tr\u01b0\u1edbc T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong v\u0103n h\u00f3a ng\u01b0\u1eddi Vi\u1ec7t, T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbp chuy\u1ec3n giao n\u0103m m\u1edbi m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 \u201ct\u00e2n trang\u201d kh\u00f4ng gian s\u1ed1ng. Vi\u1ec7c d\u1ecdn d\u1eb9p, s\u1eafp x\u1ebfp v\u00e0 trang tr\u00ed nh\u00e0 c\u1eeda mang \u00fd ngh\u0129a lo\u1ea1i b\u1ecf nh\u1eefng \u0111i\u1ec1u c\u0169 \u0111\u1ec3 \u0111\u00f3n nh\u1eadn may m\u1eafn v\u00e0 kh\u1edfi \u0111\u1ea7u m\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, T\u1ebft l\u00e0 d\u1ecbp \u0111\u1ec3 \u0111\u00f3n kh\u00e1ch, g\u1eb7p g\u1ee1 gia \u0111\u00ecnh, b\u1ea1n b\u00e8, khi\u1ebfn nhu c\u1ea7u s\u1edf h\u1eefu m\u1ed9t kh\u00f4ng gian s\u1ed1ng \u0111\u1eb9p, \u1ea5n t\u01b0\u1ee3ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. M\u1ed9t c\u0103n nh\u00e0 \u0111\u01b0\u1ee3c trang tr\u00ed ch\u1ec9n chu kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n gu th\u1ea9m m\u1ef9, th\u1eadm ch\u00ed tr\u1edf th\u00e0nh \u201cbackground\u201d cho nh\u1eefng kho\u1ea3nh kh\u1eafc ch\u1ee5p \u1ea3nh \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m trang tr\u00ed T\u1ebft truy\u1ec1n th\u1ed1ng nh\u01b0 c\u00e2u \u0111\u1ed1i, l\u1ecbch t\u1ebft, \u0111\u00e8n l\u1ed3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f2n mua th\u00eam c\u00e1c m\u00f3n decor hi\u1ec7n \u0111\u1ea1i nh\u01b0 tranh treo t\u01b0\u1eddng, b\u00ecnh hoa, \u0111\u00e8n trang tr\u00ed \u0111\u1ec3 k\u1ebft h\u1ee3p, t\u1ea1o n\u00ean kh\u00f4ng gian v\u1eeba truy\u1ec1n th\u1ed1ng v\u1eeba hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"mua_sam_theo_cam_xuc_va_su_len_ngoi_cua_noi_dung_truc_quan\"><\/span><b>Mua s\u1eafm theo c\u1ea3m x\u00fac v\u00e0 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a n\u1ed9i dung tr\u1ef1c quan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok Shop v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 46% v\u00e0 chi\u1ebfm 49,7% th\u1ecb ph\u1ea7n cho th\u1ea5y n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a ng\u00e0nh \u0111\u1ed3 Decor nh\u00e0 c\u1eeda, nh\u1edd m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed. Theo <\/span><a href=\"https:\/\/vietnamese.googleblog.com\/2024\/11\/bao-cao-e-conomy-sea-2024-nen-kinh-te.html\"><span style=\"font-weight: 400;\">e-Conomy SEA<\/span><\/a><span style=\"font-weight: 400;\">, th\u01b0\u01a1ng m\u1ea1i qua video (video commerce) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng TM\u0110T. V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh th\u1ea9m m\u1ef9 cao nh\u01b0 \u0111\u1ed3 decor, video kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u, m\u00e0 tr\u1edf th\u00e0nh \u201c\u0111i\u1ec3m ch\u1ea1m\u201d quy\u1ebft \u0111\u1ecbnh, r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 h\u00e0nh tr\u00ecnh t\u1eeb xem \u0111\u1ebfn mua.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1277 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/108.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng b\u1ecb d\u1eabn d\u1eaft b\u1edfi c\u00e1c n\u1ed9i dung tr\u1ef1c quan th\u00f4ng qua video hay livestream b\u00e1n h\u00e0ng. C\u00e1c video decor, h\u00ecnh \u1ea3nh kh\u00f4ng gian s\u1ed1ng hay livestream t\u01b0 v\u1ea5n phong c\u00e1ch c\u00f3 th\u1ec3 nhanh ch\u00f3ng kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng v\u00e0 k\u00edch ho\u1ea1t nhu c\u1ea7u mua s\u1eafm g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec. \u0110\u1eb7c bi\u1ec7t, c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung nh\u01b0 \u201cbefore &amp; after\u201d (tr\u01b0\u1edbc &amp; sau khi decor) hay video \u201cunboxing\u201d (\u0111\u1eadp h\u1ed9p) gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng h\u00ecnh dung s\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00f4ng gian, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, TikTok l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o ra c\u00e1c xu h\u01b0\u1edbng li\u00ean t\u1ee5c. Tr\u00ean TikTok, nh\u1eefng t\u1eeb kh\u00f3a n\u1ed9i dung nh\u01b0 \u201chome styling\u201d, \u201croom makeover\u201d, \u201csetup kh\u00f4ng gian theo concept\u201d, \u201cl\u00e0m m\u1edbi ph\u00f2ng ng\u1ee7 ch\u1ec9 v\u1edbi 500K\u201d, \u201ctransform g\u00f3c l\u00e0m vi\u1ec7c\u201d, hay \u201ctrang tr\u00ed t\u1ebft t\u1ed1i gi\u1ea3n\u201d kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n gia t\u0103ng gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng mua nhi\u1ec1u m\u00f3n \u0111\u1ed3 decor c\u00f9ng l\u00fac.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda Vi\u1ec7t Nam kh\u1edfi \u0111\u1ea7u n\u0103m 2026 \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng v\u1edbi doanh s\u1ed1 1.578 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 28% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1 v\u00e0 59% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. V\u1edbi 26,3 tri\u1ec7u l\u01b0\u1ee3t b\u00e1n t\u1eeb 46 ngh\u00ecn shop v\u00e0 chi\u1ebfm 13,4% ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng, trang tr\u00ed nh\u00e0 c\u1eeda \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng chung \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u00edch c\u1ef1c, th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda Vi\u1ec7t Nam h\u1ee9a h\u1eb9n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong nh\u1eefng n\u0103m t\u1edbi. Doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c, hi\u1ec3u h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ea3m x\u00fac v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh mua s\u1eafm d\u1ef1a tr\u00ean n\u1ed9i dung s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 di\u1ec5n bi\u1ebfn ng\u00e0nh Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng c\u00f9ng c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi tr\u00ean TM\u0110T, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed Metric Analytics ngay <\/span><a href=\"https:\/\/metric.vn\/?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=thi-truong-do-decor-nha-cua\"><b>t\u1ea1i \u0111\u00e2y<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><i><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\/\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><i><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><i><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>T\u0103ng tr\u01b0\u1edfng h\u01a1n 28% ch\u1ec9 trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 decor nh\u00e0 c\u1eeda \u0111ang\u00a0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m s\u00e1ng t\u0103ng&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/Thumbnail-blog-metric-13.png?fit=2533%2C1690&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1270"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1270\/revisions"}],"predecessor-version":[{"id":1278,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1270\/revisions\/1278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}