{"id":1248,"date":"2026-03-14T10:10:49","date_gmt":"2026-03-14T03:10:49","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1248"},"modified":"2026-03-14T10:10:49","modified_gmt":"2026-03-14T03:10:49","slug":"thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &#038; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh ng\u00e0nh L\u00e0m \u0111\u1eb9p g\u1ea7n nh\u01b0 ch\u1eefng l\u1ea1i sau T\u1ebft, th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m (Make-up) l\u1ea1i n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. Ch\u1ec9 trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, ng\u00e0nh h\u00e0ng n\u00e0y \u0111\u1ea1t 3.986 t\u1ef7 \u0111\u1ed3ng doanh thu, t\u0103ng 24% so v\u1edbi k\u1ef3 li\u1ec1n k\u1ec1, tr\u1edf th\u00e0nh nh\u00f3m d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#tong_quan_thi_truong_trang_diem_viet_nam_2026\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam 2026\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#quy_mo_thi_truong_trang_diem_va_toc_do_tang_truong_noi_bat\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#hanh_vi_nguoi_tieu_dung_tren_thi_truong_trang_diem\" title=\"H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m\">H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#thoi_diem_mua_sam_cao_nhat\" title=\"Th\u1eddi \u0111i\u1ec3m mua s\u1eafm cao nh\u1ea5t\">Th\u1eddi \u0111i\u1ec3m mua s\u1eafm cao nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#gian_hang_chinh_hang_chiem_uu_the\" title=\"Gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm \u01b0u th\u1ebf\">Gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm \u01b0u th\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#uu_tien_thuong_hieu_quoc_te_trung_quoc_han_quoc\" title=\"\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf (Trung Qu\u1ed1c &amp; H\u00e0n Qu\u1ed1c)\">\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf (Trung Qu\u1ed1c &amp; H\u00e0n Qu\u1ed1c)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#vi_sao_thi_truong_trang_diem_tang_truong_manh\" title=\"V\u00ec sao th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh?\">V\u00ec sao th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#yeu_to_mua_vu_tet_dau_nam\" title=\"Y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 (T\u1ebft &amp; \u0111\u1ea7u n\u0103m)\">Y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 (T\u1ebft &amp; \u0111\u1ea7u n\u0103m)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#san_pham_trang_diem_mang_lai_%e2%80%9chieu_qua_tuc_thi%e2%80%9d\" title=\"S\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m mang l\u1ea1i \u201chi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec\u201d\u00a0\">S\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m mang l\u1ea1i \u201chi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#su_bung_no_noi_dung_lam_dep_va_nguoi_co_suc_anh_huong\" title=\"S\u1ef1 b\u00f9ng n\u1ed5 n\u1ed9i dung l\u00e0m \u0111\u1eb9p v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng\">S\u1ef1 b\u00f9ng n\u1ed5 n\u1ed9i dung l\u00e0m \u0111\u1eb9p v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-trang-diem-2026-xu-huong-tang-truong-nhu-cau-lam-dep-dau-nam\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_trang_diem_viet_nam_2026\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_trang_diem_va_toc_do_tang_truong_noi_bat\"><\/span><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric Analytics, trong giai \u0111o\u1ea1n t\u1eeb ng\u00e0y 1\/1\/2026 \u0111\u1ebfn 28\/2\/2026, th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam ghi nh\u1eadn doanh thu \u0111\u1ea1t 3.986 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 24% so v\u1edbi hai th\u00e1ng li\u1ec1n k\u1ec1 tr\u01b0\u1edbc \u0111\u00f3. S\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t 28.3 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 25% (<\/span><i><span style=\"font-weight: 400;\">s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c update ng\u00e0y 13\/03\/2026<\/span><\/i><span style=\"font-weight: 400;\">), cho th\u1ea5y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m v\u1eabn duy tr\u00ec t\u00edch c\u1ef1c tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1250 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/96.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t trong c\u01a1 c\u1ea5u ng\u00e0nh L\u00e0m \u0111\u1eb9p, th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m hi\u1ec7n chi\u1ebfm 25.8% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh (15.444 t\u1ef7 \u0111\u1ed3ng) tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00f3m ng\u00e0nh c\u00f3 t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t. \u0110\u00e1ng ch\u00fa \u00fd, d\u00f9 ng\u00e0nh Ch\u0103m s\u00f3c da m\u1eb7t v\u1eabn d\u1eabn \u0111\u1ea7u v\u1ec1 quy m\u00f4 v\u1edbi 5.063 t\u1ef7 \u0111\u1ed3ng (32.8% th\u1ecb ph\u1ea7n), nh\u00f3m n\u00e0y l\u1ea1i ghi nh\u1eadn m\u1ee9c gi\u1ea3m 10% \u1edf doanh s\u1ed1 v\u00e0 gi\u1ea3m 11% \u1edf s\u1ea3n l\u01b0\u1ee3ng. Trong khi \u0111\u00f3, trang \u0111i\u1ec3m l\u1ea1i n\u1ed5i b\u1eadt v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 24%, qua \u0111\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a to\u00e0n ng\u00e0nh L\u00e0m \u0111\u1eb9p trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 200.000 &#8211; 500.000 \u0111\u1ed3ng l\u00e0 ph\u00e2n kh\u00fac b\u00e1n ch\u1ea1y nh\u1ea5t, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 65,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (YoY) v\u00e0 t\u0103ng 20,49% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 kho\u1ea3ng gi\u00e1 ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn nh\u01b0 son m\u00f4i, ph\u1ea5n m\u1eaft, m\u00e1 h\u1ed3ng v\u00e0 c\u00e1c d\u00f2ng makeup c\u01a1 b\u1ea3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 c\u1ea5u th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng, TikTok Shop d\u1eabn \u0111\u1ea7u v\u1edbi 54,4% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng 32% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc. Shopee \u0111\u1ee9ng th\u1ee9 hai, chi\u1ebfm 45.1% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng 17%. Lazada ch\u1ec9 duy tr\u00ec t\u1ef7 tr\u1ecdng \u1edf m\u1ee9c th\u1ea5p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a TikTok Shop ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng h\u00ecnh th\u1ee9c mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed. C\u00e1c n\u1ed9i dung video ng\u1eafn, h\u01b0\u1edbng d\u1eabn trang \u0111i\u1ec3m, review s\u1ea3n ph\u1ea9m v\u00e0 livestream t\u1eeb c\u00e1c KOL\/KOC hay Beauty Influencers \u0111\u00e3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"hanh_vi_nguoi_tieu_dung_tren_thi_truong_trang_diem\"><\/span><b>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"thoi_diem_mua_sam_cao_nhat\"><\/span><b>Th\u1eddi \u0111i\u1ec3m mua s\u1eafm cao nh\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb Metric Analytics cho th\u1ea5y cao \u0111i\u1ec3m mua s\u1eafm s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m r\u01a1i v\u00e0o kho\u1ea3ng 02\/02 &#8211; 08\/02\/2026, t\u1ee9c kho\u1ea3ng 2-3 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft Nguy\u00ean \u0110\u00e1n 2026. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00edch c\u1ef1c chu\u1ea9n b\u1ecb cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1ec5 h\u1ed9i, g\u1eb7p g\u1ee1 v\u00e0 du xu\u00e2n.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1251 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?w=2100&amp;ssl=1 2100w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/97.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng mua s\u1eafm s\u1edbm tr\u01b0\u1edbc T\u1ebft ph\u1ea3n \u00e1nh nhu c\u1ea7u l\u00e0m m\u1edbi di\u1ec7n m\u1ea1o \u0111\u1ec3 xu\u1ea5t hi\u1ec7n ch\u1ec9n chu h\u01a1n trong nh\u1eefng d\u1ecbp quan tr\u1ecdng nh\u01b0 g\u1eb7p g\u1ee1, du xu\u00e2n v\u00e0 ch\u1ee5p \u1ea3nh trong d\u1ecbp T\u1ebft. Kh\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua t\u1eeb 1-2 th\u00e1ng tr\u01b0\u1edbc T\u1ebft \u0111\u1ec3 c\u00f3 th\u1eddi gian c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng da, s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m mang l\u1ea1i \u201chi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec\u201d. Do \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u1eddng di\u1ec5n ra s\u00e1t th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng, khi\u1ebfn doanh s\u1ed1 t\u1eadp trung m\u1ea1nh v\u00e0o nh\u1eefng tu\u1ea7n c\u1eadn T\u1ebft.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"gian_hang_chinh_hang_chiem_uu_the\"><\/span><b>Gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm \u01b0u th\u1ebf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall\/Official Store) gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m khi chi\u1ebfm 64.5% th\u1ecb ph\u1ea7n doanh thu, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2.573 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 24% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1 tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean mua s\u1eafm t\u1eeb c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ed1ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1252 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh Trang \u0111i\u1ec3m, nh\u00f3m h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1ea1y c\u1ea3m cao v\u1edbi v\u1ea5n \u0111\u1ec1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i. Vi\u1ec7c l\u1ef1a ch\u1ecdn gian h\u00e0ng ch\u00ednh h\u00e3ng kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m r\u1ee7i ro v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n \u0111i k\u00e8m c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u1ed5i tr\u1ea3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_thuong_hieu_quoc_te_trung_quoc_han_quoc\"><\/span><b>\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf (Trung Qu\u1ed1c &amp; H\u00e0n Qu\u1ed1c)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Top 10 th\u01b0\u01a1ng hi\u1ec7u trang \u0111i\u1ec3m c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c. Trong s\u1ed1 10 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, c\u00f3 t\u1edbi 7 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb hai th\u1ecb tr\u01b0\u1eddng n\u00e0y, ph\u1ea3n \u00e1nh r\u00f5 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a l\u00e0n s\u00f3ng C-beauty v\u00e0 K-beauty \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t tr\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1253 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?w=2100&amp;ssl=1 2100w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/98.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eabn \u0111\u1ea7u l\u00e0 Colorkey (Trung Qu\u1ed1c) v\u1edbi doanh s\u1ed1 255.9 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 21% doanh thu v\u00e0 t\u0103ng 36% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc. Theo sau l\u00e0 Carslan (Trung Qu\u1ed1c) \u0111\u1ea1t 189.8 t\u1ef7 \u0111\u1ed3ng (15.6% th\u1ecb ph\u1ea7n), t\u0103ng 30%. 3CE (H\u00e0n Qu\u1ed1c) \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 151.4 t\u1ef7 \u0111\u1ed3ng (12.5%), t\u0103ng 33%. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cho th\u1ea5y l\u1ee3i th\u1ebf \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng b\u1eaft trend nhanh, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p th\u1ecb hi\u1ebfu v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1ea1nh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd l\u00e0 Cocoon &#8211; th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam c\u0169ng l\u1ecdt v\u00e0o top 10 v\u1edbi doanh s\u1ed1 69.9 t\u1ef7 \u0111\u1ed3ng \u1edf v\u1ecb tr\u00ed th\u1ee9 t\u00e1m (5.9% th\u1ecb ph\u1ea7n), nh\u1edd t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u1ec1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb thu\u1ea7n chay v\u00e0 th\u00e0nh ph\u1ea7n b\u1ea3n \u0111\u1ecba. S\u1ef1 hi\u1ec7n di\u1ec7n n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u1ea1o d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh, d\u00f9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"vi_sao_thi_truong_trang_diem_tang_truong_manh\"><\/span><b>V\u00ec sao th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"yeu_to_mua_vu_tet_dau_nam\"><\/span><b>Y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 (T\u1ebft &amp; \u0111\u1ea7u n\u0103m)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng cho th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m khi nhu c\u1ea7u l\u00e0m \u0111\u1eb9p t\u0103ng cao. Trong hai th\u00e1ng \u0111\u1ea7u n\u0103m 2026, d\u1ecbp T\u1ebft r\u01a1i v\u00e0o cu\u1ed1i th\u00e1ng 1 \u0111\u1ea7u th\u00e1ng 2, t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng mua s\u1eafm m\u1ea1nh m\u1ebd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u0103n h\u00f3a Vi\u1ec7t Nam coi tr\u1ecdng vi\u1ec7c \u201c\u0111\u1eb9p \u0111\u00f3n T\u1ebft\u201d, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c l\u00e0m \u0111\u1eb9p \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u00e1c bu\u1ed5i g\u1eb7p g\u1ee1 gia \u0111\u00ecnh, b\u1ea1n b\u00e8, \u0111i ch\u00fac T\u1ebft v\u00e0 ch\u1ee5p \u1ea3nh. Nhu c\u1ea7u trang \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb nhu c\u1ea7u xu\u1ea5t hi\u1ec7n ch\u1ec9n chu trong c\u00e1c d\u1ecbp l\u1ec5, m\u00e0 c\u00f2n t\u1eeb t\u00e2m l\u00fd \u201c\u0111\u1ed5i m\u1edbi\u201d v\u00e0 \u201cmay m\u1eafn\u201d khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o \u0111\u1ea7u n\u0103m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, sau T\u1ebft, ng\u00e0nh h\u00e0ng Trang \u0111i\u1ec3m kh\u00f4ng ghi nh\u1eadn m\u1ee9c gi\u1ea3m s\u00e2u nh\u01b0 m\u1ed9t s\u1ed1 nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c. Khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ea7u n\u0103m di\u1ec5n ra tr\u1edf l\u1ea1i, nhu c\u1ea7u trang \u0111i\u1ec3m ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec. Xu h\u01b0\u1edbng \u201cNew Year, New Me\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f9ng v\u1edbi c\u00e1c n\u1ed9i dung v\u1ec1 thay \u0111\u1ed5i phong c\u00e1ch v\u00e0 th\u1eed nghi\u1ec7m di\u1ec7n m\u1ea1o m\u1edbi, c\u0169ng g\u00f3p ph\u1ea7n gi\u1eef nh\u1ecbp mua s\u1eafm trong nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\">Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t 2025 c\u00e1n m\u1ed1c 5.816 t\u1ef7 \u0111\u1ed3ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"san_pham_trang_diem_mang_lai_%e2%80%9chieu_qua_tuc_thi%e2%80%9d\"><\/span><b>S\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m mang l\u1ea1i \u201chi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec\u201d\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u1ea7n th\u1eddi gian d\u00e0i m\u1edbi th\u1ea5y k\u1ebft qu\u1ea3 (th\u01b0\u1eddng t\u1eeb 4-8 tu\u1ea7n), s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec ngay khi s\u1eed d\u1ee5ng. Ch\u1ec9 v\u1edbi m\u1ed9t th\u1ecfi son, m\u1ed9t l\u1edbp mascara hay m\u1ed9t b\u1ea3ng ph\u1ea5n m\u1eaft, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i di\u1ec7n m\u1ea1o trong th\u1eddi gian ng\u1eafn. Y\u1ebfu t\u1ed1 \u201chi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec\u201d n\u00e0y \u0111\u00e1nh \u0111\u00fang v\u00e0o t\u00e2m l\u00fd mu\u1ed1n \u0111\u1eb9p ngay l\u1eadp t\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00e1c d\u1ecbp quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n xu\u1ea5t hi\u1ec7n ch\u1ec9n chu ho\u1eb7c mu\u1ed1n l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1254 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?w=2100&amp;ssl=1 2100w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/99.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u1ee9c th\u1eddi c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m nhanh. Ng\u01b0\u1eddi mua d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ngay sau khi s\u1eed d\u1ee5ng, t\u1eeb \u0111\u00f3 r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, trong b\u1ed1i c\u1ea3nh chi ti\u00eau \u0111\u1ea7u n\u0103m c\u00f3 xu h\u01b0\u1edbng th\u1eadn tr\u1ecdng h\u01a1n sau giai \u0111o\u1ea1n cao \u0111i\u1ec3m cu\u1ed1i n\u0103m, trang \u0111i\u1ec3m tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd. V\u1edbi c\u00f9ng m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m makeup kh\u00e1c nhau v\u00e0 nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng h\u01a1n so v\u1edbi \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u1ea7n th\u1eddi gian d\u00e0i \u0111\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"su_bung_no_noi_dung_lam_dep_va_nguoi_co_suc_anh_huong\"><\/span><b>S\u1ef1 b\u00f9ng n\u1ed5 n\u1ed9i dung l\u00e0m \u0111\u1eb9p v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a n\u1ed9i dung l\u00e0m \u0111\u1eb9p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m 2026. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, YouTube v\u00e0 Instagram kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1256 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m 2026: Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng &amp; Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111\u1ea7u n\u0103m\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?w=2100&amp;ssl=1 2100w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/100.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n c\u1eadn T\u1ebft, c\u00e1c n\u1ed9i dung tutorial v\u00e0 xu h\u01b0\u1edbng makeup nh\u01b0 \u201cmakeup tone h\u1ed3ng\u201d, \u201cmakeup di\u1ec7n \u00e1o d\u00e0i\u201d, \u201cmakeup \u0111\u00f3n T\u1ebft\u201d, \u201cmake up theo \u0111\u1ed9 tu\u1ed5i\u201d, \u201cmakeup theo n\u0103m sinh\u201d, hay \u201cmakeup cho t\u1eebng ng\u00e0y T\u1ebft\u201d xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c tr\u00ean TikTok, nhanh ch\u00f3ng tr\u1edf th\u00e0nh xu h\u01b0\u1edbng. Chu k\u1ef3 xu h\u01b0\u1edbng ng\u1eafn, kh\u1ea3 n\u0103ng t\u00e1i hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 t\u00ednh tr\u1ef1c quan cao khi\u1ebfn ng\u01b0\u1eddi xem nhanh ch\u00f3ng chuy\u1ec3n t\u1eeb tr\u1ea1ng th\u00e1i tham kh\u1ea3o sang h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh L\u00e0m \u0111\u1eb9p (Beauty Influencer) v\u00e0 KOL\/KOC c\u0169ng ng\u00e0y c\u00e0ng quan tr\u1ecdng. C\u00e1c video review, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng t\u00e0i kho\u1ea3n c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn th\u01b0\u1eddng t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa nhanh, \u0111\u1eb7c bi\u1ec7t tr\u00ean n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p t\u00ednh n\u0103ng mua s\u1eafm nh\u01b0 TikTok Shop. N\u1ed9i dung h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0* <\/span><i><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p theo quy \u01b0\u1edbc ng\u00e0nh h\u00e0ng Trang \u0111i\u1ec3m c\u1ee7a Metric tr\u00ean n\u1ec1n t\u1ea3ng Metric Analytics, trong giai \u0111o\u1ea1n 01\/01\/2026 &#8211; 28\/02\/2026.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam trong hai th\u00e1ng \u0111\u1ea7u n\u0103m 2026 \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi doanh s\u1ed1 3.986 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 24% so v\u1edbi giai \u0111o\u1ea1n li\u1ec1n k\u1ec1, qua \u0111\u00f3 tr\u1edf th\u00e0nh nh\u00f3m \u0111\u00f3ng g\u00f3p l\u1edbn nh\u1ea5t v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh L\u00e0m \u0111\u1eb9p trong b\u1ed1i c\u1ea3nh to\u00e0n ng\u00e0nh \u0111ang ch\u1eefng l\u1ea1i sau T\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u00edch c\u1ef1c, th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m Vi\u1ec7t Nam h\u1ee9a h\u1eb9n ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n trong nh\u1eefng th\u00e1ng ti\u1ebfp theo. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u1ed9i dung s\u1ed1, \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh ch\u00ednh h\u00e3ng v\u00e0 ph\u00e2n kh\u00fac gi\u00e1 ph\u00f9 h\u1ee3p s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e2n t\u00edch s\u00e2u h\u01a1n di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng L\u00e0m \u0111\u1eb9p v\u00e0 c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed Metric Analytics ngay t\u1ea1i \u0111\u00e2y: <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics\"><span style=\"font-weight: 400;\">https:\/\/metric.vn\/solutions\/metric-ecom-analytics<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">V\u1ec1 <\/span><a href=\"http:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website:<\/span><a href=\"https:\/\/www.metric.vn\/\"><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/a><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0nh L\u00e0m \u0111\u1eb9p g\u1ea7n nh\u01b0 ch\u1eefng l\u1ea1i sau T\u1ebft, th\u1ecb tr\u01b0\u1eddng Trang \u0111i\u1ec3m (Make-up) l\u1ea1i n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng v\u1edbi m\u1ee9c&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/Thumbnail-blog-metric-scaled.png?fit=2560%2C1708&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1248"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1248\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1248\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1255"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}