{"id":1234,"date":"2026-03-07T14:54:31","date_gmt":"2026-03-07T07:54:31","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1234"},"modified":"2026-03-07T14:54:31","modified_gmt":"2026-03-07T07:54:31","slug":"thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t 2025 c\u00e1n m\u1ed1c 5.816 t\u1ef7 \u0111\u1ed3ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Theo <\/span><\/i><a href=\"http:\/\/metric.vn\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><span style=\"font-weight: 400;\"> &#8211; N\u0103m 2025, t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam \u0111\u1ea1t 5.186 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 51% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024, v\u1edbi h\u01a1n 97 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean 3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn. T\u00ednh trung b\u00ecnh, m\u1ed7i ng\u00e0y ng\u01b0\u1eddi Vi\u1ec7t chi kho\u1ea3ng 16 t\u1ef7 \u0111\u1ed3ng cho \u0111\u1ed3 \u0103n v\u1eb7t, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 266.000 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 ngo\u00e0i th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#toan_canh_thi_truong_do_an_vat_viet_nam\" title=\"To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam\">To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#phan_tich_hanh_vi_nguoi_tieu_dung_snack_viet_nam\" title=\"Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng snack Vi\u1ec7t Nam\">Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng snack Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#hanh_vi_mua_sam_do_an_vat_cua_nhom_khach_hang_tre\" title=\"H\u00e0nh vi mua s\u1eafm \u0110\u1ed3 \u0103n v\u1eb7t c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb\">H\u00e0nh vi mua s\u1eafm \u0110\u1ed3 \u0103n v\u1eb7t c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#tam_ly_uu_tien_san_pham_gia_phai_chang_va_combo_trai_nghiem\" title=\"T\u00e2m l\u00fd \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m gi\u00e1 ph\u1ea3i ch\u0103ng v\u00e0 combo tr\u1ea3i nghi\u1ec7m\">T\u00e2m l\u00fd \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m gi\u00e1 ph\u1ea3i ch\u0103ng v\u00e0 combo tr\u1ea3i nghi\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#mua_theo_dip_sale_1010_1111_1212_va_black_friday\" title=\"Mua theo d\u1ecbp sale 10\/10, 11\/11, 12\/12 v\u00e0 Black Friday\">Mua theo d\u1ecbp sale 10\/10, 11\/11, 12\/12 v\u00e0 Black Friday<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#case_study_thuong_hieu_snack_noi_dia_an_cung_ba_tuyet\" title=\"Case study th\u01b0\u01a1ng hi\u1ec7u snack n\u1ed9i \u0111\u1ecba: \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft\">Case study th\u01b0\u01a1ng hi\u1ec7u snack n\u1ed9i \u0111\u1ecba: \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#doanh_thu_dat_2286_ty_dong_tang_truong_304_trong_nam_2025\" title=\"Doanh thu \u0111\u1ea1t 228.6 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 304% trong n\u0103m 2025\">Doanh thu \u0111\u1ea1t 228.6 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 304% trong n\u0103m 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#97_doanh_thu_den_tu_comboset_do_an_vat\" title=\"97% doanh thu \u0111\u1ebfn t\u1eeb combo\/set \u0111\u1ed3 \u0103n v\u1eb7t\">97% doanh thu \u0111\u1ebfn t\u1eeb combo\/set \u0111\u1ed3 \u0103n v\u1eb7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#chien_luoc_noi_dung_video_giup_dan_dau_tiktok_shop\" title=\"Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video gi\u00fap d\u1eabn \u0111\u1ea7u TikTok Shop\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video gi\u00fap d\u1eabn \u0111\u1ea7u TikTok Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#xu_huong_thi_truong_do_an_vat_2025-2030\" title=\"Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t 2025-2030\">Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t 2025-2030<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#snack_lanh_manh_xu_huong_giam_duong_giam_dau\" title=\"Snack l\u00e0nh m\u1ea1nh &amp; xu h\u01b0\u1edbng gi\u1ea3m \u0111\u01b0\u1eddng, gi\u1ea3m d\u1ea7u\">Snack l\u00e0nh m\u1ea1nh &amp; xu h\u01b0\u1edbng gi\u1ea3m \u0111\u01b0\u1eddng, gi\u1ea3m d\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#snack_ben_vung_va_bao_bi_than_thien_moi_truong\" title=\"Snack b\u1ec1n v\u1eefng v\u00e0 bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng\">Snack b\u1ec1n v\u1eefng v\u00e0 bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#snack_theo_khau_vi_vung_mien\" title=\"Snack theo kh\u1ea9u v\u1ecb v\u00f9ng mi\u1ec1n\">Snack theo kh\u1ea9u v\u1ecb v\u00f9ng mi\u1ec1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/thi-truong-do-an-vat-2025-can-moc-5-816-ty-dong-tren-san-thuong-mai-dien-tu-viet-nam\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"toan_canh_thi_truong_do_an_vat_viet_nam\"><\/span><b>To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam Qu\u00fd 4\/2025 c\u1ee7a Metric tr\u00ean ba s\u00e0n Shopee, Lazada v\u00e0 TikTok Shop, Qu\u00fd 4\/2025 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam. T\u1ed5ng doanh s\u1ed1 to\u00e0n ng\u00e0nh \u0111\u1ea1t 1.680 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 35% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024. S\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t 27,1 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 14% so v\u1edbi c\u00f9ng k\u1ef3. B\u00ecnh qu\u00e2n m\u1ed7i ng\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi kho\u1ea3ng 18,3 t\u1ef7 \u0111\u1ed3ng cho \u0111\u1ed3 \u0103n v\u1eb7t tr\u00ean s\u00e0n TM\u0110T, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 295.000 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1236 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/88.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, ng\u00e0nh \u0110\u1ed3 \u0103n v\u1eb7t chi\u1ebfm 20,4% t\u1ef7 tr\u1ecdng doanh thu ng\u00e0nh B\u00e1ch ho\u00e1 &#8211; Th\u1ef1c ph\u1ea9m, v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed s\u1ed1 1 trong c\u01a1 c\u1ea5u ng\u00e0nh h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng snack v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u00e0nh B\u00e1ch ho\u00e1 &#8211; Th\u1ef1c ph\u1ea9m tr\u00ean m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top 5 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t trong Qu\u00fd 4\/2025 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, g\u1ecdi t\u00ean: M\u1eb9 R\u00f4 (43,2 t\u1ef7 \u0111\u1ed3ng), \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft (24,1 t\u1ef7 \u0111\u1ed3ng), Kam Yuens (14,8 t\u1ef7 \u0111\u1ed3ng), B\u1ebfp Ch\u00e8 Th\u00e1i (11,4 t\u1ef7 \u0111\u1ed3ng) v\u00e0 DK Harvest (10,2 t\u1ef7 \u0111\u1ed3ng). \u0110\u1eb7c bi\u1ec7t, top 5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u thu\u1ed9c gian h\u00e0ng ch\u00ednh h\u00e3ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh \u201c\u0111i\u1ec3m ch\u1ea1m\u201d then ch\u1ed1t trong ng\u00e0nh th\u1ef1c ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n g\u1ed1c, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 y\u1ebfu t\u1ed1 an to\u00e0n.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\/chi-trong-2-tuan-thi-truong-qua-tang-ngay-8-3-ghi-nhan-muc-tang-truong-an-tuong\"><span style=\"font-weight: 400;\">Ch\u1ec9 trong 2 tu\u1ea7n, th\u1ecb tr\u01b0\u1eddng qu\u00e0 t\u1eb7ng ng\u00e0y 8\/3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng<\/span><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"phan_tich_hanh_vi_nguoi_tieu_dung_snack_viet_nam\"><\/span><b>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng snack Vi\u1ec7t Nam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"hanh_vi_mua_sam_do_an_vat_cua_nhom_khach_hang_tre\"><\/span><b>H\u00e0nh vi mua s\u1eafm \u0110\u1ed3 \u0103n v\u1eb7t c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y ch\u1ee7 y\u1ebfu b\u1edfi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i. Theo s\u1ed1 li\u1ec7u t\u1eeb TikTok Statistics 2025, kho\u1ea3ng 67% ng\u01b0\u1eddi d\u00f9ng TikTok thu\u1ed9c \u0111\u1ed9 tu\u1ed5i 18-34, \u0111\u00e2y l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials, v\u1ed1n l\u00e0 l\u1ef1c l\u01b0\u1ee3ng c\u00f3 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 \u0111\u1ed3 \u0103n v\u1eb7t nhi\u1ec1u nh\u1ea5t v\u00e0 c\u00f3 h\u00e0nh vi mua s\u1eafm b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ea1nh b\u1edfi n\u1ed9i dung gi\u1ea3i tr\u00ed. B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea1i Vi\u1ec7t Nam, nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 &#8211; 19 l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau th\u00edch \u0111\u1ed3 \u0103n nh\u1eb9 nhi\u1ec1u nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c lo\u1ea1i snack (Ngu\u1ed3n: Nielsen).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 h\u00e0nh vi mua s\u1eafm, ng\u01b0\u1eddi tr\u1ebb c\u00f3 xu h\u01b0\u1edbng ra quy\u1ebft \u0111\u1ecbnh nhanh, mang t\u00ednh c\u1ea3m x\u00fac v\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ea1nh b\u1edfi n\u1ed9i dung tr\u1ef1c quan. C\u00e1c video ng\u1eafn v\u00e0 livestream v\u1edbi h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, \u00e2m thanh ASMR (b\u00f3c g\u00f3i, gi\u00f2n r\u1ee5m) c\u00f9ng ph\u1ea3n \u1ee9ng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c t\u1ea1o d\u1ec5 d\u00e0ng k\u00edch th\u00edch c\u1ea3m gi\u00e1c \u201cth\u00e8m \u0103n\u201d t\u1ee9c th\u00ec. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng, r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb c\u0169ng c\u00f3 xu h\u01b0\u1edbng mua theo review v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb KOL\/KOC. Vi\u1ec7c c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ea7u t\u01b0 n\u1ed9i dung tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p \u201cAn to\u00e0n &amp; \u0110\u1ea3m b\u1ea3o v\u1ec7 sinh\u201d gi\u00fap gia t\u0103ng ni\u1ec1m tin trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tam_ly_uu_tien_san_pham_gia_phai_chang_va_combo_trai_nghiem\"><\/span><b>T\u00e2m l\u00fd \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m gi\u00e1 ph\u1ea3i ch\u0103ng v\u00e0 combo tr\u1ea3i nghi\u1ec7m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam Qu\u00fd 4\/2025 c\u1ee7a Metric tr\u00ean 3 s\u00e0n Shopee, Lazada v\u00e0 TikTok Shop, ph\u00e2n kh\u00fac gi\u00e1 d\u01b0\u1edbi 200.000 \u0111\u1ed3ng chi\u1ebfm 76,6% th\u1ecb ph\u1ea7n doanh s\u1ed1, t\u0103ng 10,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024. Trong \u0111\u00f3, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1eeb 36,7% l\u00ean 46%, tr\u1edf th\u00e0nh ph\u00e2n kh\u00fac d\u1eabn d\u1eaft to\u00e0n ng\u00e0nh. Ph\u00e2n kh\u00fac 100.000 &#8211; 200.000 \u0111\u1ed3ng c\u0169ng t\u0103ng tr\u01b0\u1edfng 30.6%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 d\u1ec5 ti\u1ebfp c\u1eadn, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u \u0103n v\u1eb7t th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1237 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/89.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c combo ho\u1eb7c set tr\u1ea3i nghi\u1ec7m trong t\u1ea7m gi\u00e1 100.000-200.000 \u0111\u1ed3ng cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb trong m\u1ed9t l\u1ea7n mua, qua \u0111\u00f3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn \u201c\u0111\u00e1ng ti\u1ec1n\u201d tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n (t\u1eeb 200.000 \u0111\u1ed3ng tr\u1edf l\u00ean) ghi nh\u1eadn xu h\u01b0\u1edbng thu h\u1eb9p th\u1ecb ph\u1ea7n, cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng hi\u1ec7n t\u1eadp trung ch\u1ee7 y\u1ebfu \u1edf nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"mua_theo_dip_sale_1010_1111_1212_va_black_friday\"><\/span><b>Mua theo d\u1ecbp sale 10\/10, 11\/11, 12\/12 v\u00e0 Black Friday<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb bi\u1ec3u \u0111\u1ed3 bi\u1ebfn \u0111\u1ed9ng doanh s\u1ed1 theo tu\u1ea7n trong Qu\u00fd 4\/2025 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t v\u00e0o c\u00e1c d\u1ecbp sale l\u1edbn nh\u01b0 10\/10, 11\/11, Black Friday v\u00e0 12\/12. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00e1c s\u00e0n TM\u0110T \u0111\u1ed3ng lo\u1ea1t \u0111\u1ea9y m\u1ea1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1ea1o hi\u1ec7u \u1ee9ng k\u00edch c\u1ea7u m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m mua s\u1eafm cu\u1ed1i n\u0103m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i nhu c\u1ea7u ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t h\u00e0ng nhi\u1ec1u h\u01a1n t\u1eeb cu\u1ed1i th\u00e1ng 11 \u0111\u1ebfn gi\u1eefa th\u00e1ng 12 \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u1ee5 h\u1ecdp, gi\u1ea3i tr\u00ed t\u1ea1i nh\u00e0 ho\u1eb7c t\u00edch tr\u1eef, chu\u1ea9n b\u1ecb cho d\u1ecbp T\u1ebft. \u0110\u00e1ng ch\u00fa \u00fd, trong ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1ee3t cao \u0111i\u1ec3m, TikTok Shop ghi nh\u1eadn doanh s\u1ed1 d\u1eabn \u0111\u1ea7u so v\u1edbi Shopee, cho th\u1ea5y l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t c\u1ee7a m\u00f4 h\u00ecnh shoppertainment &#8211; mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed trong ng\u00e0nh h\u00e0ng n\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"case_study_thuong_hieu_snack_noi_dia_an_cung_ba_tuyet\"><\/span><b>Case study th\u01b0\u01a1ng hi\u1ec7u snack n\u1ed9i \u0111\u1ecba: \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"doanh_thu_dat_2286_ty_dong_tang_truong_304_trong_nam_2025\"><\/span><b>Doanh thu \u0111\u1ea1t 228.6 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 304% trong n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong Qu\u00fd 4\/2025, th\u01b0\u01a1ng hi\u1ec7u snack n\u1ed9i \u0111\u1ecba \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Doanh thu \u0111\u1ea1t 62,9 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 132% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024, g\u1ea5p g\u1ea7n 4 l\u1ea7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n to\u00e0n ng\u00e0nh, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra h\u01a1n 521.200 s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng \u1ee9ng m\u1ee9c t\u0103ng 74%. K\u1ebft qu\u1ea3 n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed Top 1 ng\u00e0nh \u0110\u1ed3 ch\u1ebf bi\u1ebfn s\u1eb5n, \u0111\u1ed3 kh\u00f4 v\u00e0 Top 2 ng\u00e0nh \u0110\u1ed3 \u0103n v\u1eb7t tr\u00ean s\u00e0n TM\u0110T trong Qu\u00fd 4\/2025, th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u201c\u0102n C\u00f9ng B\u00e0 Tuy\u1ebft\u201d tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1238 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/90.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean TikTok Shop \u0111\u1ea1t 59,9 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 132% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024, v\u1edbi 488.5K s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n, t\u0103ng tr\u01b0\u1edfng 90% so v\u1edbi c\u00f9ng k\u1ef3 2024. C\u1eeda h\u00e0ng \u201c\u0102n C\u00f9ng B\u00e0 Tuy\u1ebft\u201d tr\u00ean Tiktok Shop v\u01b0\u01a1n l\u00ean \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed top 1 Doanh thu ng\u00e0nh h\u00e0ng \u0110\u1ed3 \u0103n &amp; \u0110\u1ed3 u\u1ed1ng trong n\u0103m 2025, v\u01b0\u1ee3t qua nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Abbott, Nestle. S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng minh ch\u1ee9ng cho th\u00e0nh c\u00f4ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u gi\u00e1 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ea1i Tiktok.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"97_doanh_thu_den_tu_comboset_do_an_vat\"><\/span><b>97% doanh thu \u0111\u1ebfn t\u1eeb combo\/set \u0111\u1ed3 \u0103n v\u1eb7t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Metric, 97% doanh thu c\u1ee7a \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft trong Qu\u00fd 4\/2025 \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m combo\/set, t\u1eadp trung ch\u1ee7 y\u1ebfu \u1edf hai ph\u00e2n kh\u00fac gi\u00e1 100.000 &#8211; 150.000 \u0111\u1ed3ng v\u00e0 150.000 &#8211; 200.000 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o combo tr\u1ea3i nghi\u1ec7m nhi\u1ec1u s\u1ea3n ph\u1ea9m \u1edf m\u1ed9t m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, nh\u1eb1m thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i v\u1edbi nh\u1eefng set s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u b\u1ea3n th\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, Top 10 SKU b\u00e1n ch\u1ea1y nh\u1ea5t trong qu\u00fd 4\/2025 \u0111\u1ec1u l\u00e0 c\u00e1c combo c\u00f3 ch\u1ee9a s\u1ea3n ph\u1ea9m \u201cCh\u00e2n g\u00e0\u201d. Ri\u00eang d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00f3ng g\u00f3p kho\u1ea3ng 48 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 80% t\u1ed5ng doanh thu shop trong qu\u00fd. K\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y vai tr\u00f2 c\u1ee7a s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c trong vi\u1ec7c d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c combo ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"chien_luoc_noi_dung_video_giup_dan_dau_tiktok_shop\"><\/span><b>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video gi\u00fap d\u1eabn \u0111\u1ea7u TikTok Shop<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u00e0nh c\u00f4ng c\u1ee7a \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft kh\u00f4ng \u0111\u1ebfn t\u1eeb kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean, m\u00e0 c\u00f2n n\u1eb1m \u1edf c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh qua 57% doanh thu TikTok Shop c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Video, trong khi Livestream chi\u1ebfm 41,5%.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1244 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/91.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trong n\u1eeda cu\u1ed1i n\u0103m 2025, v\u1ea5n \u0111\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng gi\u1ea3 tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m l\u1edbn c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i, khi c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 x\u1eed l\u00fd h\u01a1n 23.000 v\u1ee5 h\u00e0ng gi\u1ea3 v\u00e0 gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u1ef1c ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec n\u00e9 tr\u00e1nh ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m n\u00e0y, \u0102n C\u00f9ng B\u00e0 Tuy\u1ebft l\u1ef1a ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng th\u00f4ng qua chu\u1ed7i video k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, quy tr\u00ecnh ch\u1ebf bi\u1ebfn v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m. N\u1ed9i dung xoay quanh th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u201cch\u00e2n g\u00e0 s\u1ea1ch\u201d, \u201cch\u00e2n g\u00e0 \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh\u201d \u0111\u00e3 \u0111\u1ea1t h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem, g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"xu_huong_thi_truong_do_an_vat_2025-2030\"><\/span><b>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t 2025-2030<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"snack_lanh_manh_xu_huong_giam_duong_giam_dau\"><\/span><b>Snack l\u00e0nh m\u1ea1nh &amp; xu h\u01b0\u1edbng gi\u1ea3m \u0111\u01b0\u1eddng, gi\u1ea3m d\u1ea7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ee9c kh\u1ecfe \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ed3 \u0103n v\u1eb7t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb v\u00e0 gia \u0111\u00ecnh tr\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o \u201cKhai m\u1edf c\u01a1 h\u1ed9i trong \u2018v\u0169 tr\u1ee5\u2019 snack: T\u00ecnh h\u00ecnh ng\u00e0nh \u0111\u1ed3 \u0103n v\u1eb7t khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) n\u0103m 2024\u201d, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i APAC (khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, bao g\u1ed3m Vi\u1ec7t Nam) \u01b0u ti\u00ean c\u00e1c nguy\u00ean li\u1ec7u l\u00e0nh m\u1ea1nh, \u00edt calo khi l\u1ef1a ch\u1ecdn \u0111\u1ed3 \u0103n v\u1eb7t. T\u1ea1i Vi\u1ec7t Nam, d\u1eef li\u1ec7u t\u1eeb kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng C\u1ed1c C\u1ed1c do VIRAC c\u00f4ng b\u1ed1 c\u0169ng cho th\u1ea5y h\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 20 tu\u1ed5i tr\u1edf l\u00ean quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn y\u1ebfu t\u1ed1 dinh d\u01b0\u1ee1ng v\u00e0 l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe khi l\u1ef1a ch\u1ecdn b\u00e1nh k\u1eb9o v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9. Nh\u00f3m Gen Z v\u00e0 Millennials \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn b\u1ea3ng th\u00e0nh ph\u1ea7n, t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng, gi\u1ea3m d\u1ea7u, h\u1ea1n ch\u1ebf ch\u1ea5t b\u1ea3o qu\u1ea3n ho\u1eb7c b\u1ed5 sung protein, ch\u1ea5t x\u01a1.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1245 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/92.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec ch\u1ec9 t\u00ecm ki\u1ebfm y\u1ebfu t\u1ed1 \u201cngon\u201d, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00e2n nh\u1eafc nhi\u1ec1u h\u01a1n \u0111\u1ebfn gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng c\u00e2n b\u1eb1ng. Xu h\u01b0\u1edbng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c d\u00f2ng snack s\u1ea5y kh\u00f4, h\u1ea1t, ng\u0169 c\u1ed1c, s\u1ea3n ph\u1ea9m gi\u00e0u protein ho\u1eb7c s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t ra y\u00eau c\u1ea7u cao h\u01a1n v\u1ec1 minh b\u1ea1ch th\u00f4ng tin v\u00e0 c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m trong nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"snack_ben_vung_va_bao_bi_than_thien_moi_truong\"><\/span><b>Snack b\u1ec1n v\u1eefng v\u00e0 bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o State of Snacking 2024 c\u1ee7a Mondelez Kinh \u0110\u00f4, c\u00f3 t\u1edbi 98% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eebng th\u1ef1c h\u00e0nh \u0103n nh\u1eb9 theo h\u01b0\u1edbng b\u1ec1n v\u1eefng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m, trong khi 78% \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng \u0103n v\u1eb7t t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n ch\u1ec9 xoay quanh h\u01b0\u01a1ng v\u1ecb v\u00e0 gi\u00e1 c\u1ea3, m\u00e0 \u0111ang g\u1eafn v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 \u00fd th\u1ee9c h\u01a1n, v\u1eeba \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1 nh\u00e2n, v\u1eeba c\u00e2n nh\u1eafc \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1239 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?w=2250&amp;ssl=1 2250w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/93.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n thu\u1ed9c d\u1ef1 \u00e1n \u201cBao b\u00ec hi\u1ec1n l\u00e0nh\u2019\u201d c\u1ee7a Orion &#8211; Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00f3, nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng nh\u01b0 \u00f4 nhi\u1ec5m nh\u1ef1a v\u00e0 qu\u1ea3n l\u00fd r\u00e1c th\u1ea3i ng\u00e0y c\u00e0ng gia t\u0103ng, k\u00e9o theo nhu c\u1ea7u cao h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p bao b\u00ec b\u1ec1n v\u1eefng. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u snack b\u1eaft \u0111\u1ea7u chuy\u1ec3n sang s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 nh\u1ef1a t\u00e1i ch\u1ebf, m\u00e0ng ph\u00e2n h\u1ee7y sinh h\u1ecdc ho\u1eb7c t\u00fai ph\u00e2n hu\u1ef7 sinh h\u1ecdc. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n nh\u1eb9 c\u00f3 bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n nh\u01b0 m\u1ed9t ph\u1ea7n trong cam k\u1ebft s\u1ed1ng b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"snack_theo_khau_vi_vung_mien\"><\/span><b>Snack theo kh\u1ea9u v\u1ecb v\u00f9ng mi\u1ec1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng snack l\u00e0 s\u1ef1 \u0111a d\u1ea1ng h\u00f3a h\u01b0\u01a1ng v\u1ecb theo kh\u1ea9u v\u1ecb v\u00f9ng mi\u1ec1n. Thay v\u00ec ch\u1ec9 xoay quanh c\u00e1c v\u1ecb ph\u1ed5 bi\u1ebfn nh\u01b0 cay, ng\u1ecdt, m\u1eb7n, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u khai th\u00e1c \u0111\u1eb7c tr\u01b0ng \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 l\u00e0m m\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1241 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/co-gi-dac-biet-trong-snack-ostar-3-mien-chat-viet-moi-202110301135512964.jpg?resize=610%2C343&amp;ssl=1 610w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Snack O\u2019Star 3 mi\u1ec1n &#8211; Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Vi\u1ec7t Nam, kh\u1ea9u v\u1ecb c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a t\u01b0\u01a1ng \u0111\u1ed1i r\u00f5 r\u00e0ng: ng\u01b0\u1eddi ti\u00eau d\u00f9ng mi\u1ec1n B\u1eafc th\u01b0\u1eddng \u01b0a v\u1ecb thanh, nh\u1eb9; mi\u1ec1n Trung thi\u00ean v\u1ec1 cay v\u00e0 \u0111\u1eadm \u0111\u00e0; trong khi mi\u1ec1n Nam chu\u1ed9ng v\u1ecb ng\u1ecdt v\u00e0 c\u00e1c nguy\u00ean li\u1ec7u mang t\u00ednh nhi\u1ec7t \u0111\u1edbi. Vi\u1ec7c \u0111\u01b0a y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ea1o th\u00eam ch\u1ea5t li\u1ec7u cho c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam trong Qu\u00fd 4\/2025 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 1.680 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 35%) v\u00e0 27,1 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra (t\u0103ng 14%), cho th\u1ea5y d\u01b0 \u0111\u1ecba m\u1edf r\u1ed9ng v\u1eabn c\u00f2n \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m t\u1edbi. K\u1ebft qu\u1ea3 n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u ti\u00eau d\u00f9ng \u1ed5n \u0111\u1ecbnh, t\u1ea7n su\u1ea5t mua cao v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh TM\u0110T trong ng\u00e0nh h\u00e0ng snack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1t \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac gi\u00e1 v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Vi\u1ec7c t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1eebng s\u00e0n TM\u0110T, \u0111\u1eb7c bi\u1ec7t l\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 n\u1ed9i dung video v\u00e0 m\u00f4 h\u00ecnh combo, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho hi\u1ec7u qu\u1ea3 h\u01a1n trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 d\u1eef li\u1ec7u TM\u0110T ch\u00ednh x\u00e1c g\u1ed3m xu h\u01b0\u1edbng ng\u00e0nh h\u00e0ng, xu h\u01b0\u1edbng R&amp;D s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec7u qu\u1ea3 k\u00eanh b\u00e1n trong ng\u00e0nh B\u00e1ch ho\u00e1 &#8211; Th\u1ef1c ph\u1ea9m, FMCG, nh\u00e3n h\u00e0ng vui l\u00f2ng \u0111\u1ec3 l\u1ea1i brief qua email: marketing@metric.vn, ho\u1eb7c website: https:\/\/metric.vn\/solutions\/metric-market-research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">V\u1ec1 <\/span><a href=\"http:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em>Website:<a href=\"https:\/\/www.metric.vn\/\"> https:\/\/www.metric.vn<\/a><\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Theo Metric.vn &#8211; N\u0103m 2025, t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 \u0103n v\u1eb7t Vi\u1ec7t Nam \u0111\u1ea1t 5.186 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 51% so&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/03\/Thumbnail-blog-metric-13-1-scaled.png?fit=2560%2C1708&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1234\/revisions\/1247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1243"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}