{"id":1163,"date":"2026-02-07T20:22:21","date_gmt":"2026-02-07T13:22:21","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1163"},"modified":"2026-02-09T13:41:12","modified_gmt":"2026-02-09T06:41:12","slug":"xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/","title":{"rendered":"H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn 2025: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ecdn gi\u00e1 r\u1ebb nh\u1ea5t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ecbch chuy\u1ec3n t\u1eeb mua h\u00e0ng v\u00ec gi\u00e1 sang \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m. V\u1eady \u0111i\u1ec1u g\u00ec \u0111ang thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm online? H\u00e3y c\u00f9ng Metric ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt v\u00e0 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf t\u1eeb 4 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#tong_quan_thi_truong_thuong_mai_dien_tu_viet_nam_nam_2025\" title=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#xu_huong_mua_sam_truc_tuyen_cua_nguoi_tieu_dung_tren_san_tmdt_nam_2025\" title=\"Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean s\u00e0n TM\u0110T n\u0103m 2025\">Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean s\u00e0n TM\u0110T n\u0103m 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#xu_huong_mua_sam_uu_tien_chat_luong_thay_vi_gia_ca\" title=\"Xu h\u01b0\u1edbng mua s\u1eafm \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 c\u1ea3\">Xu h\u01b0\u1edbng mua s\u1eafm \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 c\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#uu_tien_thuong_hieu_chinh_hang_va_shop_mall\" title=\"\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 Shop Mall\">\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 Shop Mall<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#trai_nghiem_mua_sam_anh_huong_manh_den_quyet_dinh_chi_tieu\" title=\"Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi ti\u00eau\">Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi ti\u00eau<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#livestream_ban_hang_va_video_ngan_truc_tiep_lam_thay_doi_hanh_vi_mua\" title=\"Livestream b\u00e1n h\u00e0ng v\u00e0 video ng\u1eafn tr\u1ef1c ti\u1ebfp l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi mua\">Livestream b\u00e1n h\u00e0ng v\u00e0 video ng\u1eafn tr\u1ef1c ti\u1ebfp l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi mua<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#giao_hang_doi_tra_va_hau_mai_tro_thanh_tieu_chi_so_sanh\" title=\"Giao h\u00e0ng, \u0111\u1ed5i tr\u1ea3 v\u00e0 h\u1eadu m\u00e3i tr\u1edf th\u00e0nh ti\u00eau ch\u00ed so s\u00e1nh\">Giao h\u00e0ng, \u0111\u1ed5i tr\u1ea3 v\u00e0 h\u1eadu m\u00e3i tr\u1edf th\u00e0nh ti\u00eau ch\u00ed so s\u00e1nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#chien_luoc_thich_nghi_cho_thuong_hieu_khi_canh_tranh_ve_gia_khong_con_la_loi_the\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u00edch nghi cho th\u01b0\u01a1ng hi\u1ec7u khi c\u1ea1nh tranh v\u1ec1 gi\u00e1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf\">Chi\u1ebfn l\u01b0\u1ee3c th\u00edch nghi cho th\u01b0\u01a1ng hi\u1ec7u khi c\u1ea1nh tranh v\u1ec1 gi\u00e1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#thay_vi_chay_dua_ve_gia_tap_trung_vao_nang_cao_chat_luong_va_gia_tri\" title=\"Thay v\u00ec ch\u1ea1y \u0111ua v\u1ec1 gi\u00e1, t\u1eadp trung v\u00e0o n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb\">Thay v\u00ec ch\u1ea1y \u0111ua v\u1ec1 gi\u00e1, t\u1eadp trung v\u00e0o n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#dau_tu_vao_thuong_hieu_dich_vu_va_trai_nghiem_nguoi_dung\" title=\"\u0110\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\">\u0110\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/xu-huong-mua-sam-truc-tuyen-2025-nguoi-tieu-dung-khong-con-chon-gia-re-nhat\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_thi_truong_thuong_mai_dien_tu_viet_nam_nam_2025\"><\/span><b>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o c\u1ee7a C\u1ee5c Th\u1ed1ng k\u00ea (B\u1ed9 T\u00e0i ch\u00ednh), t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng n\u0103m 2025 \u01b0\u1edbc \u0111\u1ea1t 7.008,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 9,2% so v\u1edbi n\u0103m 2024, l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00e1n m\u1ed1c 7 tri\u1ec7u t\u1ef7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng S\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam 2025 c\u1ee7a Metric, t\u1ed5ng doanh s\u1ed1 TM\u0110T tr\u00ean b\u1ed1n s\u00e0n Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t kho\u1ea3ng 429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34,75% so v\u1edbi n\u0103m 2024, trong \u0111\u00f3 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 3.941,6 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 15.23%. B\u00ecnh qu\u00e2n m\u1ed7i ng\u00e0y, th\u1ecb tr\u01b0\u1eddng ghi nh\u1eadn kho\u1ea3ng 1.194 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 t\u1eeb c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 g\u1ea7n 11 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 tr\u00ean b\u1ed1n s\u00e0n l\u1edbn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1eadp trung m\u1ea1nh v\u00e0o hai qu\u00fd cu\u1ed1i n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u00fd IV &#8211; th\u1eddi \u0111i\u1ec3m c\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm v\u00e0 chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i quy m\u00f4 l\u1edbn di\u1ec5n ra li\u00ean t\u1ee5c, \u0111\u01b0a doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng l\u00ean m\u1ee9c 123,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 19,43% so v\u1edbi qu\u00fd tr\u01b0\u1edbc v\u00e0 tr\u1edf th\u00e0nh giai \u0111o\u1ea1n \u0111\u00f3ng g\u00f3p doanh s\u1ed1 l\u1edbn nh\u1ea5t v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u1ea3 n\u0103m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1166 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/83-1.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 th\u1ecb ph\u1ea7n s\u00e0n, Shopee ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 56% th\u1ecb ph\u1ea7n doanh s\u1ed1, d\u00f9 th\u1ecb ph\u1ea7n \u0111\u00e3 gi\u1ea3m so v\u1edbi m\u1ee9c 64% c\u1ee7a n\u0103m 2024. Trong khi \u0111\u00f3, TikTok Shop ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt khi m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n t\u1eeb kho\u1ea3ng 29% l\u00ean h\u01a1n 41%, nh\u1edd khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p v\u1edbi n\u1ed9i dung gi\u1ea3i tr\u00ed th\u00f4ng qua livestream v\u00e0 video ng\u1eafn, qua \u0111\u00f3 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025: nh\u1eefng chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd<\/span><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"xu_huong_mua_sam_truc_tuyen_cua_nguoi_tieu_dung_tren_san_tmdt_nam_2025\"><\/span><b>Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean s\u00e0n TM\u0110T n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"xu_huong_mua_sam_uu_tien_chat_luong_thay_vi_gia_ca\"><\/span><b>Xu h\u01b0\u1edbng mua s\u1eafm \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 c\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t trong h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u0103m 2025 l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb t\u00e2m l\u00fd mua h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c gi\u00e1 sang gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u01a1 c\u1ea5u ph\u00e2n kh\u00fac gi\u00e1 trong B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025 c\u1ee7a Metric cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng \u201cn\u00e2ng c\u1ea5p\u201d gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng gi\u1ea3m t\u1eeb 24,4% n\u0103m 2024 xu\u1ed1ng c\u00f2n 22,6% n\u0103m 2025. Ng\u01b0\u1ee3c l\u1ea1i, ph\u00e2n kh\u00fac t\u1eeb 200.000 &#8211; 350.000 \u0111\u1ed3ng t\u0103ng nh\u1eb9 t\u1eeb 16.1% l\u00ean 16.3% v\u00e0 350.000-500.000 \u0111\u1ed3ng c\u0169ng t\u0103ng t\u1eeb 8.5% l\u00ean 9.1%. \u0110\u1eb7c bi\u1ec7t, ph\u00e2n kh\u00fac gi\u00e1 tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng t\u1eeb 4,1% l\u00ean 4,2%, cho th\u1ea5y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao \u0111ang d\u1ea7n m\u1edf r\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm quen thu\u1ed9c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n quan t\u00e2m gi\u00e1 r\u1ebb, m\u00e0 b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc nhi\u1ec1u h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 an to\u00e0n v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng l\u00e2u d\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1164 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/85-1.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Bi\u1ec3u \u0111\u1ed3 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng theo ph\u00e2n kh\u00fac gi\u00e1 tr\u00ean TM\u0110T n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng. N\u0103m 2025, doanh thu TM\u0110T t\u0103ng 34,75% trong khi s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 15,23%, cho th\u1ea5y gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m \u0111ang gia t\u0103ng. Thay v\u00ec mua nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua \u00edt h\u01a1n nh\u01b0ng ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m \u201c\u0111\u00e1ng ti\u1ec1n\u201d, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_thuong_hieu_chinh_hang_va_shop_mall\"><\/span><b>\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 Shop Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng \u201cShop Mall h\u00f3a\u201d c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng minh ch\u1ee9ng r\u00f5 r\u00e0ng nh\u1ea5t cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam c\u1ee7a Metric, d\u00f9 ch\u1ec9 chi\u1ebfm kho\u1ea3ng 2,1% t\u1ed5ng s\u1ed1 shop tr\u00ean Shopee v\u00e0 TikTok Shop nh\u01b0ng c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) \u0111\u00f3ng g\u00f3p t\u1edbi 32,6% t\u1ed5ng doanh s\u1ed1. \u0110\u00e1ng ch\u00fa \u00fd, tr\u00ean TikTok Shop, s\u1ed1 l\u01b0\u1ee3ng Shop Mall g\u1ea7n nh\u01b0 kh\u00f4ng t\u0103ng, nh\u01b0ng doanh s\u1ed1 l\u1ea1i t\u0103ng 99.14% so v\u1edbi n\u0103m tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1165 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/84-1.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng \u201cShop Mall ho\u00e1\u201d tr\u00ean TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, tr\u00ean Shopee, lo\u1ea1i h\u00ecnh Shop Mall c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y c\u1ea1nh tranh tr\u00ean s\u00e0n \u0111ang d\u1ea7n d\u1ecbch chuy\u1ec3n t\u1eeb gi\u00e1 b\u00e1n sang y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo <\/span><a href=\"https:\/\/doanhnhanvn.vn\/gia-re-khong-con-la-vua-90-nguoi-dung-tmdt-san-sang-tra-gia-cao-hon-de-mua-hang-chinh-hang.html\"><span style=\"font-weight: 400;\">T\u1ea1p ch\u00ed \u0111i\u1ec7n t\u1eed Doanh nh\u00e2n Vi\u1ec7t Nam<\/span><\/a><span style=\"font-weight: 400;\">, kho\u1ea3ng 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n khi mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c (Mall) so v\u1edbi khu v\u1ef1c gian h\u00e0ng th\u00f4ng th\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t, c\u00f3 kho\u1ea3ng 8% ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn m\u1ee9c gi\u00e1 ch\u00eanh l\u1ec7ch cao h\u01a1n t\u1edbi tr\u00ean 30% \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ef1 \u0111\u1ea3m b\u1ea3o tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"trai_nghiem_mua_sam_anh_huong_manh_den_quyet_dinh_chi_tieu\"><\/span><b>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi ti\u00eau<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"livestream_ban_hang_va_video_ngan_truc_tiep_lam_thay_doi_hanh_vi_mua\"><\/span><b>Livestream b\u00e1n h\u00e0ng v\u00e0 video ng\u1eafn tr\u1ef1c ti\u1ebfp l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi mua<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u0103m 2025, livestream v\u00e0 video ng\u1eafn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng<\/span><a href=\"https:\/\/congthuong.vn\/thuc-day-thuong-mai-dien-tu-nho-livestream-va-video-ngan-432058.html\"><span style=\"font-weight: 400;\"> xu h\u01b0\u1edbng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/a><span style=\"font-weight: 400;\">. TikTok Shop l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho xu h\u01b0\u1edbng n\u00e0y khi t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng qua video v\u00e0 livestream, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 nh\u1eadn t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen IQ Vi\u1ec7t Nam cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t d\u00e0nh trung b\u00ecnh kho\u1ea3ng 13 gi\u1edd m\u1ed7i tu\u1ea7n \u0111\u1ec3 theo d\u00f5i livestream b\u00e1n h\u00e0ng, Vi\u1ec7t Nam n\u1eb1m trong top 11 qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 mua s\u1eafm tr\u1ef1c tuy\u1ebfn cao tr\u00ean th\u1ebf gi\u1edbi. Nh\u1edd s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, kh\u1ea3 n\u0103ng gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc t\u1ee9c th\u00ec v\u00e0 demo s\u1ea3n ph\u1ea9m trong th\u1eddi gian th\u1ef1c gi\u00fap t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua s\u1eafm t\u0103ng cao h\u01a1n nhi\u1ec1u so v\u1edbi h\u00ecnh th\u1ee9c \u0111\u0103ng \u1ea3nh ho\u1eb7c qu\u1ea3ng c\u00e1o t\u0129nh.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1168 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-1.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7u qu\u1ea3 c\u1ee7a livestream \u0111\u1ebfn t\u1eeb vi\u1ec7c h\u1ea1n ch\u1ebf r\u00e0o c\u1ea3n th\u00f4ng tin trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c xem s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u g\u00f3c \u0111\u1ed9, quan s\u00e1t k\u1ebft qu\u1ea3 tr\u01b0\u1edbc &#8211; sau v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m quan t\u00e2m. S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c an t\u00e2m, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n nhi\u1ec1u th\u00f4ng tin nh\u01b0 l\u00e0m \u0111\u1eb9p hay ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. \u0110\u1ed3ng th\u1eddi, kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng c\u1ee7a livestream, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n trong th\u1eddi gian ng\u1eafn, d\u1ec5 k\u00edch ho\u1ea1t y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua nhanh h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"giao_hang_doi_tra_va_hau_mai_tro_thanh_tieu_chi_so_sanh\"><\/span><b>Giao h\u00e0ng, \u0111\u1ed5i tr\u1ea3 v\u00e0 h\u1eadu m\u00e3i tr\u1edf th\u00e0nh ti\u00eau ch\u00ed so s\u00e1nh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi m\u1ee9c gi\u00e1 v\u00e0 s\u1ea3n ph\u1ea9m gi\u1eefa c\u00e1c gian h\u00e0ng tr\u00ean s\u00e0n TM\u0110T kh\u00f4ng c\u00f2n ch\u00eanh l\u1ec7ch nhi\u1ec1u, tr\u1ea3i nghi\u1ec7m sau mua \u0111ang tr\u1edf th\u00e0nh ti\u00eau ch\u00ed ph\u00e2n bi\u1ec7t quan tr\u1ecdng trong h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn <\/span><a href=\"https:\/\/doanhnhanvn.vn\/gia-re-khong-con-la-vua-90-nguoi-dung-tmdt-san-sang-tra-gia-cao-hon-de-mua-hang-chinh-hang.html\"><span style=\"font-weight: 400;\">m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y tr\u1ea3i nghi\u1ec7m mua s\u1eafm an t\u00e2m h\u01a1n<\/span><\/a><span style=\"font-weight: 400;\"> tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u1ede g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi mua, c\u00e1c y\u1ebfu t\u1ed1 h\u1eadu m\u00e3i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m c\u1ed9ng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn gian h\u00e0ng. Ng\u01b0\u1eddi mua \u01b0u ti\u00ean nh\u1eefng gian h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng nhanh, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 r\u00f5 r\u00e0ng trong 7-15 ng\u00e0y, \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng k\u1ecbp th\u1eddi. V\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m nh\u01b0 \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n l\u1ea1nh hay gia d\u1ee5ng, y\u1ebfu t\u1ed1 b\u1ea3o h\u00e0nh minh b\u1ea1ch c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"chien_luoc_thich_nghi_cho_thuong_hieu_khi_canh_tranh_ve_gia_khong_con_la_loi_the\"><\/span><b>Chi\u1ebfn l\u01b0\u1ee3c th\u00edch nghi cho th\u01b0\u01a1ng hi\u1ec7u khi c\u1ea1nh tranh v\u1ec1 gi\u00e1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"thay_vi_chay_dua_ve_gia_tap_trung_vao_nang_cao_chat_luong_va_gia_tri\"><\/span><b>Thay v\u00ec ch\u1ea1y \u0111ua v\u1ec1 gi\u00e1, t\u1eadp trung v\u00e0o n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec gi\u00e1 r\u1ebb nh\u1ea5t, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh sau \u0111\u00e2y:<\/span><\/p>\n<p><b>\u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D): <\/b><span style=\"font-weight: 400;\">T\u1eadp trung \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, \u01b0u ti\u00ean t\u00ednh ti\u1ec7n d\u1ee5ng, th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a. Song song \u0111\u00f3, t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 AI, chatbot v\u00e0o quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, nh\u1eadn di\u1ec7n nh\u00f3m h\u00e0ng t\u0103ng tr\u01b0\u1edfng v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u.<\/span><\/p>\n<p><b>X\u00e2y d\u1ef1ng ni\u1ec1m tin qua ch\u1ee9ng nh\u1eadn v\u00e0 cam k\u1ebft:<\/b><span style=\"font-weight: 400;\"> T\u0103ng \u0111\u1ed9 tin c\u1eady b\u1eb1ng c\u00e1ch tham gia Shop Mall, s\u1edf h\u1eefu c\u00e1c ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng, cam k\u1ebft h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<p><b>\u0110a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n chia r\u00f5 gi\u1eefa nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu nh\u1eb1m duy tr\u00ec doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, nh\u00f3m s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c m\u00f9a cao \u0111i\u1ec3m, l\u1ec5 T\u1ebft, v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m mang t\u00ednh tr\u1ea3i nghi\u1ec7m, \u0111\u1ed5i m\u1edbi nh\u1eb1m t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"dau_tu_vao_thuong_hieu_dich_vu_va_trai_nghiem_nguoi_dung\"><\/span><b>\u0110\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 mua s\u1ea3n ph\u1ea9m m\u00e0 mua tr\u1ea3i nghi\u1ec7m, vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u1ed3ng b\u1ed9 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1167 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Metric-Anh-blog-Metric-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><b>\u0110\u1ea9y m\u1ea1nh n\u1ed9i dung &amp; livestream<\/b><span style=\"font-weight: 400;\">: T\u1eadn d\u1ee5ng livestream v\u00e0 video ng\u1eafn nh\u01b0 k\u00eanh ti\u1ebfp c\u1eadn ch\u00ednh, th\u00f4ng qua c\u00e1c bu\u1ed5i livestream \u0111\u1ecbnh k\u1ef3, n\u1ed9i dung video ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 h\u1ee3p t\u00e1c v\u1edbi KOLs\/KOCs ph\u00f9 h\u1ee3p. N\u1ed9i dung n\u00ean \u01b0u ti\u00ean t\u00ednh gi\u00e1o d\u1ee5c, mang \u0111\u1ebfn nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch, kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p><b>N\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m t\u1ed1t c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o tr\u01b0\u1edbc, trong v\u00e0 sau mua: t\u01b0 v\u1ea5n nhanh qua chatbot v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3, quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng \u0111\u01a1n gi\u1ea3n, giao h\u00e0ng \u0111\u00fang h\u1eb9n, \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 minh b\u1ea1ch. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c v\u00e0 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap duy tr\u00ec t\u1ea7n su\u1ea5t mua l\u1ea1i.<\/span><\/p>\n<p><b>X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m li\u00ean quan, t\u1ea1o combo ti\u1ebft ki\u1ec7m, ch\u01b0\u01a1ng tr\u00ecnh \u201cmua A t\u1eb7ng B\u201d \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u01b0u \u0111\u00e3i cho kh\u00e1ch quay l\u1ea1i.<\/span><\/p>\n<p><b>M\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng \u0111a n\u1ec1n t\u1ea3ng:<\/b><span style=\"font-weight: 400;\"> Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u00e0n duy nh\u1ea5t m\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng hi\u1ec7n di\u1ec7n \u0111a k\u00eanh, k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada. Song song \u0111\u00f3, vi\u1ec7c k\u1ebft n\u1ed1i k\u00eanh online v\u1edbi offline, ph\u00e1t tri\u1ec3n website ho\u1eb7c \u1ee9ng d\u1ee5ng ri\u00eang v\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Zalo gi\u00fap m\u1edf r\u1ed9ng \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhu c\u1ea7u trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u0103m 2025 cho th\u1ea5y m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u00e0ng trong h\u00e0nh vi ti\u00eau d\u00f9ng: gi\u00e1 r\u1ebb kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh duy nh\u1ea5t, thay v\u00e0o \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm to\u00e0n di\u1ec7n. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng TM\u0110T ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 ngay v\u1edbi <\/span><a href=\"https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">https:\/\/metric.vn\/<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 khai th\u00e1c s\u00e2u h\u01a1n d\u1eef li\u1ec7u h\u00e0nh vi, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng tr\u00ean TM\u0110T n\u0103m 2026.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/i><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><i><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\/\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/02\/Thumbnail-blog-metric-1-2.png?fit=2144%2C1430&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1172,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1169"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}