{"id":115,"date":"2023-05-10T17:30:55","date_gmt":"2023-05-10T10:30:55","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=115"},"modified":"2023-07-14T15:34:47","modified_gmt":"2023-07-14T08:34:47","slug":"kinh-doanh-thoi-trang-nu-3-loi-ich-khi-ap-dung-phan-tich-du-lieu-thi-truong-e-commerce","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/kinh-doanh-thoi-trang-nu-3-loi-ich-khi-ap-dung-phan-tich-du-lieu-thi-truong-e-commerce\/","title":{"rendered":"Kinh doanh th\u01a1\u0300i trang n\u01b0\u0303: 3 l\u01a1\u0323i i\u0301ch khi a\u0301p du\u0323ng ph\u00e2n ti\u0301ch d\u01b0\u0303 li\u00ea\u0323u thi\u0323 tr\u01b0\u01a1\u0300ng E-commerce"},"content":{"rendered":"\n

Trong b\u00e1o c\u00e1o Marketing Trends c\u1ee7a Hubspot, v\u1ecb tr\u00ed Data\u2013driven Marketer (ng\u01b0\u1eddi l\u00e0m marketing \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u) s\u1ebd chi\u1ebfm nhi\u1ec1u l\u1ee3i th\u1ebf c\u1ea1nh tranh trong n\u0103m 2023. \u0110\u1ed3ng th\u1eddi, theo Forbes Insight, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0o qu\u1ea3ng c\u00e1o gi\u00fap t\u0103ng 35% l\u1ee3i nhu\u1eadn cho nh\u00e3n h\u00e0ng. V\u1eady l\u00e0m sao \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh\/ Marketing, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh h\u00e0ng th\u1eddi trang n\u1eef?<\/em><\/p>\n\n\n\n

Th\u1eddi trang n\u1eef – ng\u00e0nh h\u00e0ng ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh tr\u00ean c\u00e1c s\u00e0n mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/p>\n\n\n\n

E-Commerce gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng s\u1ee9c c\u1ea1nh tranh c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n kh\u00f3 nh\u01b0 v\u1ecb tr\u00ed, m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean,…. L\u1ebd d\u0129 nhi\u00ean, c\u00e1c nh\u00e0 b\u00e1n th\u1eddi trang n\u1eef kh\u00f4ng th\u1ec3 ng\u00f3 l\u01a1 k\u00eanh ph\u00e2n ph\u1ed1i ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Metric n\u0103m 2022, th\u1eddi trang n\u1eef lu\u00f4n n\u1eb1m trong top 3 c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n cao nh\u1ea5t tr\u00ean t\u1ed5ng 4 s\u00e0n TM\u0110T (Shopee, Lazada, Tiki, Sendo). Sang qu\u00fd I\/2023, t\u00ednh c\u1ea3 s\u00e0n TikTok Shop, ng\u00e0nh v\u1eabn ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb tr\u00ed v\u1edbi doanh s\u1ed1 \u0111\u1ea1t h\u01a1n 3,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n h\u01a1n 40 ngh\u00ecn s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

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Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u1eddi trang n\u1eef c\u0169ng l\u00e0 ng\u00e0nh c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng E-Commerce. Trong qu\u00fd I\/2023, c\u00f3 t\u1ed5ng c\u1ed9ng 70.830 shop th\u1eddi trang n\u1eef \u0111ang c\u00f3 m\u1eb7t tr\u00ean 5 s\u00e0n TM\u0110T, trong \u0111\u00f3 c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u00f3 h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. \u0110\u1ec3 c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng trong 1 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf, \u00e1p d\u1ee5ng d\u1eef li\u1ec7u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng t\u1edbi.     <\/p>\n\n\n\n

L\u1ee3i \u00edch ph\u00e2n t\u00edch d\u1eef li\u1ec7u mang l\u1ea1i cho doanh nghi\u1ec7p tr\u00ean E-Commerce<\/strong><\/p>\n\n\n\n

C\u00f4ng ty V l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Metric, kinh doanh trong l\u0129nh v\u1ef1c th\u1eddi trang n\u1eef v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u0111a s\u00e0n TM\u0110T. V s\u1eed d\u1ee5ng Metric \u0111\u1ec3 \u0111o d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng d\u00f2ng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1: dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n tr\u00ean c\u00e1c s\u00e0n v\u00e0 s\u1ea3n ph\u1ea9m trending.<\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Metric n\u0103m 2022, doanh s\u1ed1 c\u1ee7a ng\u00e0nh th\u1eddi trang n\u1eef t\u1ea1i Shopee v\u00e0 Lazada c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn. C\u1ee5 th\u1ec3, doanh s\u1ed1 ng\u00e0nh h\u00e0ng n\u00e0y t\u1ea1i Shopee l\u00e0 h\u01a1n 13 ngh\u00ecn t\u1ef7 v\u1edbi 82.077 shop c\u00f3 l\u01b0\u1ee3t b\u00e1n (trong khi Lazada ch\u1ec9 c\u00f3 h\u01a1n 1.3 ngh\u00ecn t\u1ef7 v\u00e0 17.852 shop c\u00f3 l\u01b0\u1ee3t b\u00e1n)<\/p>\n\n\n\n

Trong \u0111\u00f3, V c\u00f3 t\u1ed5ng doanh thu h\u01a1n 10 t\u1ef7 \u0111\u1ed3ng v\u00e0 h\u01a1n 2 t\u1ef7 \u0111\u1ed3ng l\u1ea7n l\u01b0\u1ee3t tr\u00ean Shopee v\u00e0 Lazada. D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, doanh thu Shopee c\u1ee7a nh\u00e3n h\u00e0ng cao g\u1ea5p 5 l\u1ea7n so v\u1edbi Lazada – m\u1ed9t con s\u1ed1 ch\u00eanh l\u1ec7ch kh\u00f4ng h\u1ec1 nh\u1ecf. Ch\u00ednh v\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 KPI \u0111\u1eb7t ra cho t\u1eebng s\u00e0n c\u1ea7n c\u00f3 s\u1ef1 ri\u00eang bi\u1ec7t. N\u1ebfu \u0111\u1eb7t chung 1 KPI cho t\u1ea5t c\u1ea3 s\u00e0n TM\u0110T s\u1ebd x\u1ea3y ra 2 tr\u01b0\u1eddng h\u1ee3p: KPI qu\u00e1 n\u1eb7ng kh\u00f3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh ho\u1eb7c qu\u00e1 nh\u1eb9 \u0111\u1ec3 d\u1ec5 d\u00e0ng v\u01b0\u1ee3t qua. V\u00e0 c\u1ea3 2 tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u s\u1ebd g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n

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Nh\u1edd nh\u1eefng ph\u00e2n t\u00edch c\u1ee7a Metric v\u1ec1 dung l\u01b0\u1ee3ng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a t\u1eebng s\u00e0n TM\u0110T, doanh thu c\u1ee7a shop chi\u1ebfm th\u1ecb ph\u1ea7n nh\u01b0 th\u1ebf n\u00e0o m\u1ed7i s\u00e0n, V \u0111\u00e3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c KPI h\u1ee3p l\u00fd \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p.  <\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, V c\u00f2n s\u1eed d\u1ee5ng Metric \u0111\u1ec3 ph\u00e2n t\u00edch nh\u1eefng s\u1ea3n ph\u1ea9m trending tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0nh th\u1eddi trang n\u1eef. D\u1eef li\u1ec7u n\u00e0y ph\u1ee5c v\u1ee5 cho 2 m\u1ee5c ti\u00eau: t\u00ecm nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 l\u1edbn trong t\u01b0\u01a1ng lai g\u1ea7n \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n ch\u1ea1y tr\u00ean E-Commerce. V\u1edbi vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 l\u1edbn trong t\u01b0\u01a1ng lai, c\u00f4ng ty \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n \u0111\u1ea7u ra cho s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n m\u1ea5t qu\u00e1 nhi\u1ec1u ph\u00e9p th\u1eed, qua \u0111\u00f3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch kinh doanh. H\u01a1n th\u1ebf, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m trending s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o – y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a marketing ng\u00e0nh h\u00e0ng th\u1eddi trang n\u1eef. V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m trending \u0111\u01b0\u1ee3c ch\u1ee5p v\u00e0 thi\u1ebft k\u1ebf ch\u1ec9n chu, th\u01b0\u01a1ng hi\u1ec7u V c\u00f3 th\u1ec3 thu v\u1ec1 nhi\u1ec1u traffic ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

V\u1edbi tr\u01b0\u1eddng h\u1ee3p kinh doanh th\u1eddi trang n\u1eef c\u1ee7a doanh nghi\u1ec7p V m\u00e0 Metric t\u1eebng h\u1ee3p t\u00e1c, ch\u00fang t\u00f4i tin r\u1eb1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 mang \u0111\u1ebfn t\u1ed1i thi\u1ec3u 3 l\u1ee3i \u00edch ngay tr\u01b0\u1edbc m\u1eaft cho th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n

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  • \u0110i\u1ec1u ch\u1ec9nh KPI h\u1ee3p l\u00fd v\u1edbi t\u1eebng s\u00e0n TM\u0110T <\/li>\n\n\n\n
  • X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n
  • X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m trending \u0111\u1ec3 d\u00f9ng l\u00e0m nguy\u00ean li\u1ec7u qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n\n\n\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ecdc th\u1ef1c hi\u1ec7n m\u1ed9t phi\u00ean ph\u00e2n t\u00edch dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng. Tin r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ea5u \u0111\u00e1o s\u1ebd lu\u00f4n h\u1eefu \u00edch cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

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