{"id":1136,"date":"2026-01-30T14:05:17","date_gmt":"2026-01-30T07:05:17","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1136"},"modified":"2026-01-30T14:05:17","modified_gmt":"2026-01-30T07:05:17","slug":"tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/","title":{"rendered":"TM\u0110T Vi\u1ec7t Nam kh\u00f4ng \u201ch\u1ea1 nhi\u1ec7t\u201d sau T\u1ebft, d\u1ef1 b\u00e1o doanh s\u1ed1 \u0111\u1ea1t 134.000 t\u1ef7 \u0111\u1ed3ng trong Qu\u00fd 1\/2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c khi b\u01b0\u1edbc sang n\u0103m 2026. Theo d\u1ef1 b\u00e1o m\u1edbi nh\u1ea5t t\u1eeb B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025, Qu\u00fd 1\/2026 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng \u0111\u1ea1t doanh s\u1ed1 134.6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 32.74% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc cho th\u1ea5y \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a TM\u0110T v\u1eabn duy tr\u00ec sau giai \u0111o\u1ea1n cao \u0111i\u1ec3m cu\u1ed1i n\u0103m.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#buc_tranh_tong_quan_thi_truong_tmdt_viet_nam_trong_quy_12026\" title=\"B\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026\">B\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#nhung_xu_huong_mua_sam_truc_tuyen_noi_bat_tren_tmdt_trong_quy_12026\" title=\"Nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1ed5i b\u1eadt tr\u00ean TM\u0110T trong Qu\u00fd 1\/2026\">Nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1ed5i b\u1eadt tr\u00ean TM\u0110T trong Qu\u00fd 1\/2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#uu_tien_san_pham_phuc_vu_nhu_cau_thiet_yeu_va_ca_nhan\" title=\"\u01afu ti\u00ean s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 c\u00e1 nh\u00e2n\">\u01afu ti\u00ean s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#nguoi_tieu_dung_chuyen_sang_mua_sam_theo_%e2%80%9cgia_tri%e2%80%9d_thay_vi_chay_theo_gia\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang mua s\u1eafm theo \u201cgi\u00e1 tr\u1ecb\u201d thay v\u00ec ch\u1ea1y theo gi\u00e1\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang mua s\u1eafm theo \u201cgi\u00e1 tr\u1ecb\u201d thay v\u00ec ch\u1ea1y theo gi\u00e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#vai_tro_cua_cac_san_tmdt_trong_viec_duy_tri_da_tang_truong_dau_nam\" title=\"Vai tr\u00f2 c\u1ee7a c\u00e1c s\u00e0n TM\u0110T trong vi\u1ec7c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u n\u0103m\">Vai tr\u00f2 c\u1ee7a c\u00e1c s\u00e0n TM\u0110T trong vi\u1ec7c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u n\u0103m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/tmdt-viet-nam-khong-ha-nhiet-sau-tet-du-bao-doanh-so-dat-134-000-ty-dong-trong-quy-1-2026\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\u00a0\">K\u1ebft lu\u1eadn\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"buc_tranh_tong_quan_thi_truong_tmdt_viet_nam_trong_quy_12026\"><\/span><b>B\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi c\u00e1n m\u1ed1c 429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 trong n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd khi b\u01b0\u1edbc sang n\u0103m 2026. Theo Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 c\u1ee7a Metric, Qu\u00fd 1\/2026 c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 32,74% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u1edbi doanh s\u1ed1 \u01b0\u1edbc \u0111\u1ea1t 134,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng kho\u1ea3ng 1,036 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 9% so v\u1edbi Qu\u00fd 1\/2025 tr\u00ean 4 s\u00e0n TM\u0110T bao g\u1ed3m Shopee, Lazada, Tiki v\u00e0 TikTok Shop.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1140 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=740%2C493&#038;ssl=1\" alt=\"D\u1ef1 b\u00e1o TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/78.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng Qu\u00fd 1\/2026 tr\u00ean s\u00e0n TM\u0110T Vi\u1ec7t Nam &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 Qu\u00fd 1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 giai \u0111o\u1ea1n ch\u1eefng l\u1ea1i sau cao \u0111i\u1ec3m mua s\u1eafm cu\u1ed1i n\u0103m, th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Qu\u00fd 1\/2026 v\u1eabn duy tr\u00ec n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh. \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb nhu c\u1ea7u ti\u00eau d\u00f9ng d\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n. T\u1ea1i Vi\u1ec7t Nam, ti\u00eau d\u00f9ng cho \u201cm\u00f9a T\u1ebft\u201d th\u01b0\u1eddng di\u1ec5n ra t\u1eeb cu\u1ed1i th\u00e1ng 12 D\u01b0\u01a1ng l\u1ecbch \u0111\u1ebfn h\u1ebft th\u00e1ng 2 \u00c2m l\u1ecbch, v\u1edbi s\u1ee9c mua t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m bi\u1ebfu t\u1eb7ng, trang tr\u00ed, th\u1eddi trang, m\u1ef9 ph\u1ea9m v\u00e0 du xu\u00e2n. D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Metric cho th\u1ea5y, doanh s\u1ed1 TM\u0110T th\u00e1ng 1 v\u00e0 th\u00e1ng 2 trong n\u0103m 2025 l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 37,95 ngh\u00ecn t\u1ef7 v\u00e0 30,48 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c so v\u1edbi c\u00f9ng k\u1ef3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5, mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ea7n tr\u1edf th\u00e0nh th\u00f3i quen trong \u0111\u1eddi s\u1ed1ng ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 mua s\u1eafm trong c\u00e1c \u0111\u1ee3t cao \u0111i\u1ec3m hay v\u00e0o c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i l\u1edbn, m\u00e0 xem TM\u0110T nh\u01b0 m\u1ed9t k\u00eanh ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y cho nhu c\u1ea7u thi\u1ebft y\u1ebfu. Ngo\u00e0i ra, c\u00e1c s\u00e0n TM\u0110T ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua n\u00e2ng c\u1ea5p logistics, m\u1edf r\u1ed9ng giao h\u00e0ng nhanh, livestream, voucher v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ea7u n\u0103m g\u00f3p ph\u1ea7n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong giai \u0111o\u1ea1n v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ea5p \u0111i\u1ec3m c\u1ee7a chu k\u1ef3 ti\u00eau d\u00f9ng.<\/span><\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\">Metric ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"nhung_xu_huong_mua_sam_truc_tuyen_noi_bat_tren_tmdt_trong_quy_12026\"><\/span><b>Nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1ed5i b\u1eadt tr\u00ean TM\u0110T trong Qu\u00fd 1\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_san_pham_phuc_vu_nhu_cau_thiet_yeu_va_ca_nhan\"><\/span><b>\u01afu ti\u00ean s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 c\u00e1 nh\u00e2n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng theo m\u00f9a v\u1ee5, nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi sinh ho\u1ea1t h\u00e0ng ng\u00e0y v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. Metric d\u1ef1 b\u00e1o b\u1ed1n ng\u00e0nh h\u00e0ng s\u1ebd \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Qu\u00fd 1\/2026, g\u1ed3m Th\u1eddi trang, L\u00e0m \u0111\u1eb9p, Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng v\u00e0 B\u00e1ch h\u00f3a &#8211; Th\u1ef1c ph\u1ea9m.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1142 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=740%2C493&#038;ssl=1\" alt=\"D\u1ef1 b\u00e1o TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/79-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">4 ng\u00e0nh h\u00e0ng d\u1ef1 b\u00e1o \u0111\u00f3ng g\u00f3p t\u0103ng tr\u01b0\u1edfng trong Qu\u00fd 1\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong \u0111\u00f3, Th\u1eddi trang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u s\u1eafm s\u1eeda d\u1ecbp T\u1ebft v\u00e0 thay \u0111\u1ed5i phong c\u00e1ch \u0111\u1ea7u n\u0103m. Ng\u00e0nh L\u00e0m \u0111\u1eb9p t\u0103ng tr\u01b0\u1edfng t\u1eeb nhu c\u1ea7u ch\u0103m s\u00f3c da m\u00f9a \u0111\u00f4ng v\u00e0 ti\u00eau d\u00f9ng m\u1ef9 ph\u1ea9m trong c\u00e1c d\u1ecbp l\u1ec5. V\u1edbi Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng, nhu c\u1ea7u ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng trang tr\u00ed v\u00e0 s\u1eafp x\u1ebfp l\u1ea1i kh\u00f4ng gian s\u1ed1ng \u0111\u1ec3 \u0111\u00f3n T\u1ebft. Trong khi \u0111\u00f3, B\u00e1ch h\u00f3a &#8211; Th\u1ef1c ph\u1ea9m ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 thi\u1ebft y\u1ebfu v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng b\u00e1nh k\u1eb9o, gi\u1ecf qu\u00e0 v\u00e0 \u0111\u1ed3 u\u1ed1ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u bi\u1ebfu t\u1eb7ng v\u00e0 ti\u00eau d\u00f9ng trong gia \u0111\u00ecnh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_chuyen_sang_mua_sam_theo_%e2%80%9cgia_tri%e2%80%9d_thay_vi_chay_theo_gia\"><\/span><b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang mua s\u1eafm theo \u201cgi\u00e1 tr\u1ecb\u201d thay v\u00ec ch\u1ea1y theo gi\u00e1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd trong giai \u0111o\u1ea1n g\u1ea7n \u0111\u00e2y l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb \u201cs\u0103n sale gi\u00e1 r\u1ebb\u201d sang mua s\u1eafm d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. D\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u1ee7a Metric cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua hi\u1ec7n t\u01b0\u1ee3ng Shop Mall h\u00f3a tr\u00ean c\u00e1c s\u00e0n TM\u0110T. M\u1eb7c d\u00f9 ch\u1ec9 chi\u1ebfm 2,12% t\u1ed5ng s\u1ed1 shop \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopee v\u00e0 TikTok Shop, c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1edbi 32,6% t\u1ed5ng doanh s\u1ed1 c\u1ee7a hai n\u1ec1n t\u1ea3ng, ph\u1ea3n \u00e1nh s\u1ee9c mua t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i t\u1ed1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u01a1 c\u1ea5u ph\u00e2n kh\u00fac gi\u00e1 c\u0169ng ghi nh\u1eadn s\u1ef1 d\u1ecbch chuy\u1ec3n nh\u1eb9. Ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng thu h\u1eb9p th\u1ecb ph\u1ea7n, t\u1eeb 24.4% xu\u1ed1ng c\u00f2n 22.6%. Trong khi c\u00e1c ph\u00e2n kh\u00fac t\u1eeb 100.000 &#8211; 200.000 \u0111\u1ed3ng t\u0103ng t\u1eeb 24.4% l\u00ean 25.3%, c\u00e1c m\u1ee9c gi\u00e1 cao h\u01a1n c\u0169ng ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1eb9. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng s\u1eb5n s\u00e0ng chi th\u00eam \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, thay v\u00ec ch\u1ec9 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn m\u1ee9c gi\u00e1 r\u1ebb nh\u1ea5t.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"vai_tro_cua_cac_san_tmdt_trong_viec_duy_tri_da_tang_truong_dau_nam\"><\/span><b>Vai tr\u00f2 c\u1ee7a c\u00e1c s\u00e0n TM\u0110T trong vi\u1ec7c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u n\u0103m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 duy tr\u00ec s\u1ee9c mua trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m, c\u00e1c s\u00e0n TM\u0110T ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u00edch c\u1ea7u v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm. B\u00e1n h\u00e0ng qua livestream v\u00e0 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c ng\u00e0nh Th\u1eddi trang v\u00e0 L\u00e0m \u0111\u1eb9p. N\u0103m 2025, h\u00ecnh th\u1ee9c n\u00e0y ghi nh\u1eadn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t tr\u00ean TikTok Shop, khi n\u1ec1n t\u1ea3ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n t\u1eeb 29% l\u00ean 41% nh\u1edd khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1141 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=740%2C493&#038;ssl=1\" alt=\"D\u1ef1 b\u00e1o TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/80-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc sang Qu\u00fd 1\/2026, livestream ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n \u01b0u ti\u00ean, nh\u1edd kh\u1ea3 n\u0103ng t\u1ea1o t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi mua, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua nhanh. T\u1eeb th\u00e1ng 9\/2025, Shopee c\u0169ng \u0111\u00e3 b\u1ed5 sung quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi b\u00e1n tham gia g\u00f3i Voucher Xtra, v\u1edbi m\u00e3 gi\u1ea3m gi\u00e1 l\u00ean t\u1edbi 25% (\u00e1p d\u1ee5ng h\u00e0ng tu\u1ea7n) d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng mua qua Shopee Live v\u00e0 Shopee Video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi livestream, c\u00e1c s\u00e0n ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ee9c h\u00fat th\u00f4ng qua voucher to\u00e0n s\u00e0n, \u01b0u \u0111\u00e3i theo danh m\u1ee5c v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm theo ch\u1ee7 \u0111\u1ec1 nh\u01b0 T\u1ebft, \u0111\u1ea7u xu\u00e2n, Valentine hay Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o kh\u00f4ng kh\u00ed mua s\u1eafm s\u00f4i \u0111\u1ed9ng m\u00e0 c\u00f2n k\u00e9o d\u00e0i th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, ch\u00ednh s\u00e1ch giao h\u00e0ng nhanh, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i v\u00e0 \u0111\u1ed5i tr\u1ea3 minh b\u1ea1ch c\u0169ng l\u00e0 tr\u1ee5 c\u1ed9t quan tr\u1ecdng trong vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c s\u00e0n TM\u0110T ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m sau mua nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1 nh\u00e2n h\u00f3a g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m. Vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng TM\u0110T duy tr\u00ec t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh trong Qu\u00fd 1\/2026.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00fd 1\/2026 h\u1ee9a h\u1eb9n l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u00edch c\u1ef1c cho th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, v\u1edbi nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm r\u00f5 n\u00e9t xoay quanh nhu c\u1ea7u thi\u1ebft y\u1ebfu, ti\u00eau d\u00f9ng theo gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, d\u1eef li\u1ec7u d\u1ef1 b\u00e1o Qu\u00fd 1\/2026 ch\u00ednh l\u00e0 ngu\u1ed3n tham kh\u1ea3o quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 marketing \u0111\u1ea7u n\u0103m. Vi\u1ec7c n\u1eafm b\u1eaft s\u1edbm quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, l\u1ef1a ch\u1ecdn ng\u00e0nh h\u00e0ng tr\u1ecdng t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi m\u00f9a v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u d\u1ef1 b\u00e1o c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 chu\u1ed7i cung \u1ee9ng, t\u1eeb vi\u1ec7c chu\u1ea9n b\u1ecb t\u1ed3n kho, l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ebfn qu\u1ea3n l\u00fd logistics hi\u1ec7u qu\u1ea3 h\u01a1n. V\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng m\u1edbi, d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng nhanh c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng danh m\u1ee5c trong giai \u0111o\u1ea1n ti\u1ebfp theo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m, \u0111\u0103ng k\u00fd nh\u1eadn <\/span><b>B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025 <\/b><span style=\"font-weight: 400;\">ngay<\/span> <a href=\"https:\/\/ecommerce.metric.vn\/vietnam-ecommerce-report-2025?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=bao-cao-nam-2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c khi b\u01b0\u1edbc sang n\u0103m 2026. Theo d\u1ef1 b\u00e1o m\u1edbi&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Thumbnail-blog-metric-1.png?fit=1949%2C1300&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":1145,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1136\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}