{"id":1124,"date":"2026-01-28T13:52:17","date_gmt":"2026-01-28T06:52:17","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1124"},"modified":"2026-01-28T13:52:17","modified_gmt":"2026-01-28T06:52:17","slug":"metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/","title":{"rendered":"Metric ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025"},"content":{"rendered":"<p><a href=\"https:\/\/metric.vn\/resource\/blog\"><span style=\"font-weight: 400;\">Metric Resources<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; G\u1ea7n 430.000 t\u1ef7 \u0111\u1ed3ng doanh thu TM\u0110T trong n\u0103m 2025, nh\u01b0ng ch\u1ec9 h\u01a1n 600.000 shop th\u1ef1c s\u1ef1 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 do Metric v\u1eeba c\u00f4ng b\u1ed1, cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong Qu\u00fd I\/2026, ph\u1ee5c v\u1ee5 nhu c\u1ea7u ph\u00e2n t\u00edch v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#quy_mo_va_tang_truong_thi_truong_tmdt_trong_q42025_va_ca_nam_2025\" title=\"Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q4\/2025 v\u00e0 c\u1ea3 n\u0103m 2025\">Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q4\/2025 v\u00e0 c\u1ea3 n\u0103m 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#xu_huong_%e2%80%9cshop_mall_hoa%e2%80%9d_tren_cac_san_tmdt\" title=\"Xu h\u01b0\u1edbng \u201cShop Mall h\u00f3a\u201d tr\u00ean c\u00e1c s\u00e0n TM\u0110T\">Xu h\u01b0\u1edbng \u201cShop Mall h\u00f3a\u201d tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#top_3_nganh_hang_noi_bat_nhat_trong_nam_2025_tren_san_tmdt\" title=\"Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong n\u0103m 2025 tr\u00ean s\u00e0n TM\u0110T\">Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong n\u0103m 2025 tr\u00ean s\u00e0n TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#suc_khoe\" title=\"S\u1ee9c kh\u1ecfe\">S\u1ee9c kh\u1ecfe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#thoi_trang_tre_em\" title=\"Th\u1eddi trang tr\u1ebb em\">Th\u1eddi trang tr\u1ebb em<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#nha_cua_doi_song\" title=\"Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng\">Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#du_lieu_du_bao_thi_truong_tmdt_viet_nam_trong_quy_12026\" title=\"D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026\">D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/metric-chinh-thuc-cong-bo-bao-cao-thi-truong-thuong-mai-dien-tu-viet-nam-2025\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\u00a0\">K\u1ebft lu\u1eadn\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"quy_mo_va_tang_truong_thi_truong_tmdt_trong_q42025_va_ca_nam_2025\"><\/span><b>Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng TM\u0110T trong Q4\/2025 v\u00e0 c\u1ea3 n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, ph\u1ea3n \u00e1nh vai tr\u00f2 ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t c\u1ee7a k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn trong b\u1ee9c tranh ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 c\u1ee7a Metric, t\u1ed5ng doanh s\u1ed1 TM\u0110T tr\u00ean b\u1ed1n s\u00e0n g\u1ed3m Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34,75% so v\u1edbi n\u0103m 2024. M\u1ee9c t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chu\u1ed7i c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn xuy\u00ean su\u1ed1t n\u0103m, bao g\u1ed3m T\u1ebft Nguy\u00ean \u0110\u00e1n, Sale H\u00e8 6.6, \u0110\u1ea1i L\u1ec5 H\u1ed9i 8.8, Si\u00eau Sale 9.9, Ng\u00e0y \u0110\u1ed9c Th\u00e2n 11.11, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i Sale cu\u1ed1i n\u0103m 12.12 k\u00e9o d\u00e0i \u0111\u1ebfn Black Friday. C\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi mua nh\u01b0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, voucher gi\u1ea3m gi\u00e1 v\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng qua livestream v\u1edbi s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 KOLs.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1129 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?w=2550&amp;ssl=1 2550w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/71.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng qua c\u00e1c qu\u00fd trong n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1eadp trung m\u1ea1nh v\u00e0o Qu\u00fd 4\/2025, khi doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t 123,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 19.43% so v\u1edbi qu\u00fd tr\u01b0\u1edbc, tr\u1edf th\u00e0nh giai \u0111o\u1ea1n \u0111\u00f3ng g\u00f3p doanh s\u1ed1 l\u1edbn nh\u1ea5t v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u1ea3 n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi quy m\u00f4 giao d\u1ecbch ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n l\u1ea1i c\u00f3 xu h\u01b0\u1edbng thu h\u1eb9p. N\u0103m 2025 ghi nh\u1eadn 601.780 shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng, gi\u1ea3m 7,43% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 kh\u00f4ng c\u00f2n ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u m\u00e0 t\u1eadp trung v\u00e0o nh\u00f3m nh\u00e0 b\u00e1n c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh cao.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"xu_huong_%e2%80%9cshop_mall_hoa%e2%80%9d_tren_cac_san_tmdt\"><\/span><b>Xu h\u01b0\u1edbng \u201cShop Mall h\u00f3a\u201d tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c ghi nh\u1eadn trong B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T. D\u1eef li\u1ec7u Metric cho th\u1ea5y, d\u00f9 ch\u1ec9 chi\u1ebfm 2,12% t\u1ed5ng s\u1ed1 shop \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopee v\u00e0 TikTok Shop trong n\u0103m 2025, nh\u00f3m Shop Mall l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1edbi 32,6% t\u1ed5ng doanh s\u1ed1 c\u1ee7a hai n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t m\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u0169ng cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gian h\u00e0ng th\u01b0\u1eddng (Shop non-Mall). \u0110\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1130 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?w=2550&amp;ssl=1 2550w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/72.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">C\u01a1 c\u1ea5u &amp; T\u0103ng tr\u01b0\u1edfng s\u1ed1 shop Mall v\u00e0 doanh s\u1ed1 shop Mall n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, tr\u00ean TikTok Shop, doanh s\u1ed1 t\u1eeb Shop Mall ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1edbi 99% so v\u1edbi n\u0103m 2024, nh\u1edd t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Metric, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean y\u1ebfu t\u1ed1 uy t\u00edn, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm khi giao d\u1ecbch tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"top_3_nganh_hang_noi_bat_nhat_trong_nam_2025_tren_san_tmdt\"><\/span><b>Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t trong n\u0103m 2025 tr\u00ean s\u00e0n TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 ch\u1ec9 ra ba ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t v\u1ec1 t\u0103ng tr\u01b0\u1edfng v\u00e0 quy m\u00f4 trong n\u0103m qua, g\u1ed3m S\u1ee9c kho\u1ebb, Th\u1eddi trang tr\u1ebb em v\u00e0 Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1131 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?w=2550&amp;ssl=1 2550w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/73.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Top 3 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt tr\u00ean s\u00e0n TM\u0110T n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"suc_khoe\"><\/span><b>S\u1ee9c kh\u1ecfe<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh S\u1ee9c kh\u1ecfe ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 19,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 46,89% so v\u1edbi n\u0103m 2024. Trong c\u01a1 c\u1ea5u ng\u00e0nh, nh\u00f3m Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe d\u1eabn \u0111\u1ea7u v\u1edbi doanh s\u1ed1 h\u01a1n 8.000 t\u1ef7 \u0111\u1ed3ng, theo sau l\u00e0 Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u1edbi kho\u1ea3ng 7.200 t\u1ef7 \u0111\u1ed3ng, cho th\u1ea5y nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 200.000 &#8211; 500.000 \u0111\u1ed3ng chi\u1ebfm t\u1ef7 tr\u1ecdng cao nh\u1ea5t v\u1edbi 25%, ti\u1ebfp theo l\u00e0 c\u00e1c ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng v\u00e0 100.000-200.000 \u0111\u1ed3ng, c\u00f9ng \u0111\u1ea1t 20%<\/span><span style=\"font-weight: 400;\">. C\u00f3 th\u1ec3 th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 d\u01b0\u1edbi 500.000 \u0111\u1ed3ng \u0111\u00f3ng g\u00f3p kho\u1ea3ng 65% t\u1ed5ng doanh s\u1ed1, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng ng\u00e0nh S\u1ee9c kh\u1ecfe t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 ph\u1ed5 th\u00f4ng v\u00e0 t\u1ea7m trung.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"thoi_trang_tre_em\"><\/span><b>Th\u1eddi trang tr\u1ebb em<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1eddi trang tr\u1ebb em tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T n\u0103m 2025 khi \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 80,46%, v\u1edbi doanh s\u1ed1 11,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t to\u00e0n th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n \u00e1nh s\u1ef1 gia t\u0103ng chi ti\u00eau c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh cho nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 tr\u1ebb nh\u1ecf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c nh\u01b0: qu\u1ea7n \u00e1o b\u00e9 g\u00e1i, qu\u1ea7n \u00e1o tr\u1ebb em v\u00e0 qu\u1ea7n \u00e1o b\u00e9 trai ti\u1ebfp t\u1ee5c chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong c\u01a1 c\u1ea5u doanh thu. Ph\u00e2n kh\u00fac gi\u00e1 100.000 &#8211;\u00a0 200.000 \u0111\u1ed3ng gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng v\u1eabn t\u1eadp trung v\u00e0o nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nha_cua_doi_song\"><\/span><b>Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng tr\u1ee5 c\u1ed9t c\u1ee7a TM\u0110T Vi\u1ec7t Nam v\u1edbi doanh s\u1ed1 \u0111\u1ea1t kho\u1ea3ng 56,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 39,47% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Ng\u00e0nh h\u00e0ng n\u00e0y cho th\u1ea5y m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng, g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n kh\u00f4ng gian s\u1ed1ng v\u00e0 \u0111\u1ea7u t\u01b0 cho c\u00e1c s\u1ea3n ph\u1ea9m gia d\u1ee5ng, n\u1ed9i th\u1ea5t.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_lieu_du_bao_thi_truong_tmdt_viet_nam_trong_quy_12026\"><\/span><b>D\u1eef li\u1ec7u d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam trong Qu\u00fd 1\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 c\u1ee7a Metric, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m 2026 v\u1edbi n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh, m\u1eb7c d\u00f9 qu\u00fd 1 th\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n ch\u1eefng l\u1ea1i sau m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m cu\u1ed1i n\u0103m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh s\u1ed1 TM\u0110T trong Qu\u00fd 1\/2026 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t kho\u1ea3ng 134,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 32,74% so v\u1edbi Qu\u00fd 1\/2025, trong khi s\u1ea3n l\u01b0\u1ee3ng giao d\u1ecbch \u01b0\u1edbc \u0111\u1ea1t 1.036 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 9% so v\u1edbi c\u00f9ng k\u1ef3 2025. Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y s\u1ee9c mua \u1ed5n \u0111\u1ecbnh v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1132 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?w=2400&amp;ssl=1 2400w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/74.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng tr\u00ean s\u00e0n TM\u0110T trong Qu\u00fd 1\/2026 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng \u0111\u1ebfn t\u1eeb y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 T\u1ebft Nguy\u00ean \u0110\u00e1n v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i \u0111\u1ea7u n\u0103m. Nhu c\u1ea7u mua s\u1eafm ph\u1ee5c v\u1ee5 vi\u1ec7c l\u00e0m m\u1edbi b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh trong v\u00e0 sau k\u1ef3 ngh\u1ec9 l\u1ec5 d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng, v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn b\u00e1nh k\u1eb9o T\u1ebft, \u0111\u1ed3 trang tr\u00ed nh\u00e0 c\u1eeda, qu\u00e0 t\u1eb7ng \u0111\u1ea7u n\u0103m, s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p m\u00f9a \u0111\u00f4ng v\u00e0 qu\u00e0 t\u1eb7ng Valentine \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o thu h\u00fat s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c s\u00e0n TM\u0110T nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh voucher to\u00e0n s\u00e0n, \u0111\u1ed3ng th\u1eddi n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh nh\u1eb1m t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\/nguoi-viet-chi-40-2-ty-dong-de-mua-qua-tang-trong-dip-tet\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi Vi\u1ec7t chi 40.2 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 mua qu\u00e0 t\u1eb7ng trong d\u1ecbp T\u1ebft<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025 c\u1ee7a Metric kh\u00f4ng ch\u1ec9 cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 quy m\u00f4, c\u1ea5u tr\u00fac v\u00e0 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh h\u00e0ng v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng cho t\u1eebng giai \u0111o\u1ea1n ti\u1ebfp theo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o n\u00e0y ch\u00ednh l\u00e0 th\u00f4ng tin tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady cho doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch kinh doanh n\u0103m 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025 \u0111\u00e3 \u0111\u01b0\u1ee3c Metric ph\u00e1t h\u00e0nh c\u00f4ng khai. \u0110\u0103ng k\u00fd nh\u1eadn B\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 t\u1eeb Metric ngay <\/span><a href=\"https:\/\/ecommerce.metric.vn\/vietnam-ecommerce-report-2025?utm_source=brandsvietnam&amp;utm_medium=PR-article&amp;utm_campaign=bao-cao-nam-2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 <\/span><\/i><a href=\"http:\/\/metric.vn\/\"><i><span style=\"font-weight: 400;\">Metric.vn<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Metric hi\u1ec7n \u0111ang h\u1ed7 tr\u1ee3 h\u01a1n 1.500 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 10.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030 v\u00e0 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><i><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website:<\/span><\/i><a href=\"https:\/\/www.metric.vn\"><i><span style=\"font-weight: 400;\"> https:\/\/www.metric.vn<\/span><\/i><\/a><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i>Phone Number: 0338 062 221<\/i><\/li>\n<\/ul>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">Ngu\u1ed3n s\u1ed1 li\u1ec7u: Metric.vn &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb 01\/01\/2025 &#8211; 31\/12\/2025 tr\u00ean 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Shopee, Lazada, Tiki, TikTok Shop.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metric Resources &#8211; G\u1ea7n 430.000 t\u1ef7 \u0111\u1ed3ng doanh thu TM\u0110T trong n\u0103m 2025, nh\u01b0ng ch\u1ec9 h\u01a1n 600.000 shop th\u1ef1c s\u1ef1 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng tr\u00ean c\u00e1c&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/20260128-113654-1-2-1.png?fit=2080%2C1386&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1124"}],"version-history":[{"count":3,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1124\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1124\/revisions\/1133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1128"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}