{"id":1098,"date":"2026-01-21T10:51:33","date_gmt":"2026-01-21T03:51:33","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1098"},"modified":"2026-01-21T11:47:32","modified_gmt":"2026-01-21T04:47:32","slug":"moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/","title":{"rendered":"[M\u1edbi nh\u1ea5t &#8211; 2026] T\u1ed5ng h\u1ee3p \u0111i\u1ec1u ki\u1ec7n v\u00e0 c\u00e1ch tr\u1edf th\u00e0nh Shop Mall tr\u00ean Shopee, TikTok Shop &#038; Lazada t\u1eeb A-Z"},"content":{"rendered":"<p><a href=\"https:\/\/metric.vn\/resource\/blog\"><i><span style=\"font-weight: 400;\">Metric Resources<\/span><\/i><\/a><span style=\"font-weight: 400;\"> &#8211; Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c n\u00e2ng c\u1ea5p t\u1eeb gian h\u00e0ng th\u00f4ng th\u01b0\u1eddng l\u00ean gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) \u0111ang tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng online. Theo s\u1ed1 li\u1ec7u t\u1eeb TikTok Shop Vietnam Summit 2025, ch\u1ec9 ri\u00eang TikTok Shop Mall \u0111\u00e3 thu h\u00fat g\u1ea7n 4.000 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng, t\u0103ng g\u1ea5p g\u1ea7n 3 l\u1ea7n so v\u1edbi n\u0103m 2023. Con s\u1ed1 n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 ph\u00eda c\u00e1c gian h\u00e0ng uy t\u00edn, ch\u00ednh h\u00e3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shop Mall kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 \u0111\u1ed9 tin c\u1eady m\u00e0 c\u00f2n gi\u00fap t\u0103ng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3 nh\u1edd c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb s\u00e0n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t (2026) v\u1ec1 \u0111i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Shop Mall tr\u00ean ba n\u1ec1n t\u1ea3ng: Shopee, TikTok Shop v\u00e0 Lazada.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#1_giai_ma_ve_dac_diem_va_loi_the_cua_shop_mall\" title=\"1. Gi\u1ea3i m\u00e3 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a Shop Mall\">1. Gi\u1ea3i m\u00e3 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a Shop Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#2_dieu_kien_tro_thanh_shopee_mall\" title=\"2. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Shopee Mall\">2. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Shopee Mall<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#21_dieu_kien_ve_chi_so_van_hanh_shopee_mall\" title=\"2.1. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh Shopee Mall\">2.1. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh Shopee Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#22_dieu_kien_duy_tri_shopee_mall\" title=\"2.2. \u0110i\u1ec1u ki\u1ec7n duy tr\u00ec Shopee Mall\">2.2. \u0110i\u1ec1u ki\u1ec7n duy tr\u00ec Shopee Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#23_dieu_kien_ve_chung_tu_xet_duyet_shopee_mall\" title=\"2.3. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ee9ng t\u1eeb x\u00e9t duy\u1ec7t Shopee Mall\">2.3. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ee9ng t\u1eeb x\u00e9t duy\u1ec7t Shopee Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#24_dieu_kien_ve_do_nhan_dien_thuong_hieu_tren_shopee_mall\" title=\"2.4. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Shopee Mall\">2.4. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Shopee Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#25_thu_tuc_dang_ky_shopee_mall\" title=\"2.5. Th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd Shopee Mall\">2.5. Th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd Shopee Mall<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#3_dieu_kien_tro_thanh_tiktok_shop_mall\" title=\"3. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh TikTok Shop Mall\">3. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh TikTok Shop Mall<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#31_chi_so_van_hanh_cua_hang_tiktok_shop_mall\" title=\"3.1. Ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng TikTok Shop Mall\">3.1. Ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng TikTok Shop Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#32_yeu_cau_ve_chung_nhan_thuong_hieu_chung_nhan_thuong_hieu_san_pham_tiktok_shop_mall\" title=\"3.2. Y\u00eau c\u1ea7u v\u1ec1 ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u &amp; Ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m TikTok Shop Mall\">3.2. Y\u00eau c\u1ea7u v\u1ec1 ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u &amp; Ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m TikTok Shop Mall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#33_xac_thuc_do_nhan_dien_thuong_hieu\" title=\"3.3. X\u00e1c th\u1ef1c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">3.3. X\u00e1c th\u1ef1c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#34_yeu_cau_ve_hinh_anh_va_hien_thi\" title=\"3.4. Y\u00eau c\u1ea7u v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 hi\u1ec3n th\u1ecb\">3.4. Y\u00eau c\u1ea7u v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 hi\u1ec3n th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#35_tham_gia_chuong_trinh_van_chuyen\" title=\"3.5. Tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn chuy\u1ec3n\">3.5. Tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn chuy\u1ec3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#4_dieu_kien_tro_thanh_lazada_mall_lazmall\" title=\"4. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Lazada Mall (LazMall)\">4. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Lazada Mall (LazMall)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#41_dieu_kien_co_ban_cua_nha_ban_hang_lazmall\" title=\"4.1. \u0110i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a Nh\u00e0 b\u00e1n h\u00e0ng LazMall\">4.1. \u0110i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a Nh\u00e0 b\u00e1n h\u00e0ng LazMall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#42_yeu_cau_ve_hieu_suat_van_hanh_lazmall\" title=\"4.2. Y\u00eau c\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh LazMall\">4.2. Y\u00eau c\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh LazMall<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/metric.vn\/insights\/moi-nhat-2026-tong-hop-dieu-kien-va-cach-tro-thanh-shop-mall-tren-shopee-tiktok-shop-lazada-tu-a-z\/#5_ket_luan_danh_cho_nha_ban_hang_khi_tham_gia_vao_cuoc_dua_shop_chinh_hang\" title=\"5. K\u1ebft lu\u1eadn d\u00e0nh cho nh\u00e0 b\u00e1n h\u00e0ng khi tham gia v\u00e0o cu\u1ed9c \u0111ua Shop ch\u00ednh h\u00e3ng\">5. K\u1ebft lu\u1eadn d\u00e0nh cho nh\u00e0 b\u00e1n h\u00e0ng khi tham gia v\u00e0o cu\u1ed9c \u0111ua Shop ch\u00ednh h\u00e3ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_giai_ma_ve_dac_diem_va_loi_the_cua_shop_mall\"><\/span><b>1. Gi\u1ea3i m\u00e3 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a Shop Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shop Mall (Gian h\u00e0ng ch\u00ednh h\u00e3ng) l\u00e0 lo\u1ea1i h\u00ecnh gian h\u00e0ng cao c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e1c minh v\u00e0 c\u1ea5p ph\u00e9p ch\u00ednh th\u1ee9c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng ho\u1eb7c nh\u00e0 b\u00e1n h\u00e0ng \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n nghi\u00eam ng\u1eb7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 v\u1eadn h\u00e0nh. Kh\u00e1c v\u1edbi gian h\u00e0ng th\u01b0\u1eddng, Shop Mall cam k\u1ebft cung c\u1ea5p 100% s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng v\u1edbi ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n di\u1ec7n.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1100 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?w=1800&amp;ssl=1 1800w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Anh-blog-Metric-1-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p l\u00ean Shop Mall, ng\u01b0\u1eddi b\u00e1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c bi\u1ec3u t\u01b0\u1ee3ng x\u00e1c minh hi\u1ec3n th\u1ecb ngay tr\u00ean gian h\u00e0ng, c\u00f3 logo ch\u1eef &#8220;Mall&#8221; (Shopee, TikTok Shop) ho\u1eb7c &#8220;LazMall&#8221; (Lazada) \u0111\u00ednh k\u00e8m tr\u00ean \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0 t\u00ean gian h\u00e0ng, gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady trong m\u1eaft kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shop Mall th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn c\u1ee7a s\u00e0n, t\u1eeb \u0111\u00f3 gia t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb Shop Mall h\u01a1n so v\u1edbi gian h\u00e0ng th\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, Shop Mall c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u1eb7c bi\u1ec7t, nh\u1eadn \u01b0u \u0111\u00e3i v\u1ec1 ph\u00ed d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c ri\u00eang t\u1eeb s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_dieu_kien_tro_thanh_shopee_mall\"><\/span><b>2. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u1edf th\u00e0nh Shopee Mall, ng\u01b0\u1eddi b\u00e1n c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u ti\u00eau chu\u1ea9n kh\u1eaft khe v\u1ec1 v\u1eadn h\u00e0nh, ch\u1ee9ng t\u1eeb ph\u00e1p l\u00fd v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1101 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/123.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/> <i><span style=\"font-weight: 400;\">\u1ea2nh minh h\u1ecda &#8211; Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_dieu_kien_ve_chi_so_van_hanh_shopee_mall\"><\/span><b>2.1. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopee \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a 4 tu\u1ea7n g\u1ea7n nh\u1ea5t k\u1ec3 t\u1eeb tu\u1ea7n ch\u1ed1t danh s\u00e1ch x\u00e9t duy\u1ec7t. Ng\u01b0\u1eddi b\u00e1n c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 sau \u0111\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u0103ng k\u00fd.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 80.4853%;\">\n<tbody>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><strong>Ch\u1ec9 s\u1ed1<\/strong><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 \u0111\u01a1n h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">&lt; 10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 giao h\u00e0ng tr\u1ec5<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">&lt; 10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m ph\u1ea1t Sao Qu\u1ea3 T\u1ea1<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">\u2264 2<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 H\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">&lt; 10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">Vi ph\u1ea1m ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">Kh\u00f4ng vi ph\u1ea1m<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.7811%; text-align: left;\"><span style=\"font-weight: 400;\">\u0110\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m vi ph\u1ea1m b\u1ea3n quy\u1ec1n, h\u00e0ng gi\u1ea3\/nh\u00e1i<\/span><\/td>\n<td style=\"width: 101.463%; text-align: left;\"><span style=\"font-weight: 400;\">Kh\u00f4ng vi ph\u1ea1m<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: Shopee.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch, ng\u01b0\u1eddi b\u00e1n tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c vi ph\u1ea1m Ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Shopee, kh\u00f4ng \u0111\u0103ng b\u00e1n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i ho\u1eb7c vi ph\u1ea1m b\u1ea3n quy\u1ec1n. Gian h\u00e0ng c\u0169ng c\u1ea7n c\u00f3 t\u1ed1i thi\u1ec3u 5 s\u1ea3n ph\u1ea9m \u0111\u0103ng b\u00e1n \u0111\u00fang chu\u1ea9n Shopee Mall, ch\u1ee9ng t\u1ecf \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho vi\u1ec7c kinh doanh ch\u00ednh h\u00e3ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_dieu_kien_duy_tri_shopee_mall\"><\/span><b>2.2. \u0110i\u1ec1u ki\u1ec7n duy tr\u00ec Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i \u0111i\u1ec1u ki\u1ec7n \u0111\u0103ng k\u00fd ban \u0111\u1ea7u, t\u1eeb ng\u00e0y 13\/10\/2025, Shopee b\u1ed5 sung ti\u00eau ch\u00ed duy tr\u00ec m\u1edbi: Shop Mall c\u1ea7n c\u00f3 \u00edt nh\u1ea5t m\u1ed9t \u0111\u01a1n h\u00e0ng ph\u00e1t sinh v\u00e0 giao th\u00e0nh c\u00f4ng trong v\u00f2ng 30 ng\u00e0y g\u1ea7n nh\u1ea5t t\u00ednh t\u1eeb th\u1ee9 Hai h\u00e0ng tu\u1ea7n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00e1c Shop Mall duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c, kh\u00f4ng ch\u1ec9 &#8220;treo bi\u1ec3n&#8221; m\u00e0 kh\u00f4ng kinh doanh th\u1ef1c t\u1ebf.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_dieu_kien_ve_chung_tu_xet_duyet_shopee_mall\"><\/span><b>2.3. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ee9ng t\u1eeb x\u00e9t duy\u1ec7t Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00f9y theo vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi b\u00e1n, Shopee y\u00eau c\u1ea7u cung c\u1ea5p c\u00e1c ch\u1ee9ng t\u1eeb t\u01b0\u01a1ng \u1ee9ng. N\u1ebfu l\u00e0 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n c\u00f3 Gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u1ee3p ph\u00e1p. N\u1ebfu l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u1ee7y quy\u1ec1n c\u1ea5p 1, 2 ho\u1eb7c 3, c\u1ea7n cung c\u1ea5p Gi\u1ea5y \u1ee7y quy\u1ec1n ph\u00e2n ph\u1ed1i c\u00f2n hi\u1ec7u l\u1ef1c t\u1eeb ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ea5p tr\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n nh\u01b0 m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, c\u00f2n c\u1ea7n b\u1ed5 sung c\u00e1c gi\u1ea5y t\u1edd \u0111\u1eb7c th\u00f9 nh\u01b0 Gi\u1ea5y ch\u1ee9ng nh\u1eadn l\u01b0u h\u00e0nh s\u1ea3n ph\u1ea9m, Gi\u1ea5y ph\u00e9p an to\u00e0n th\u1ef1c ph\u1ea9m, C\u00f4ng b\u1ed1 m\u1ef9 ph\u1ea9m. T\u1ea5t c\u1ea3 ch\u1ee9ng t\u1eeb ph\u1ea3i r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 x\u00e1c th\u1ef1c \u0111\u01b0\u1ee3c, c\u00f2n hi\u1ec7u l\u1ef1c v\u00e0 tu\u00e2n th\u1ee7 \u0111\u00fang h\u01b0\u1edbng d\u1eabn c\u1ee7a Shopee.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_dieu_kien_ve_do_nhan_dien_thuong_hieu_tren_shopee_mall\"><\/span><b>2.4. \u0110i\u1ec1u ki\u1ec7n v\u1ec1 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">K\u1ec3 t\u1eeb ng\u00e0y 17 th\u00e1ng 11 n\u0103m 2025, Shopee \u00e1p d\u1ee5ng th\u00eam ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean b\u1ed1n kh\u00eda c\u1ea1nh quan tr\u1ecdng: u\u1ef7 quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 nh\u1eadn di\u1ec7n online, quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n offline.\u00a0<\/span><\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 23.1243%;\"><strong>Kh\u00eda c\u1ea1nh<\/strong><\/td>\n<td style=\"width: 76.0535%;\"><strong>Ti\u00eau ch\u00ed \u0111\u0103ng k\u00fd Shopee Mall<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.1243%;\">\u1ee6y quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td style=\"width: 76.0535%;\">T\u00ednh h\u1ee3p l\u1ec7 v\u00e0 x\u00e1c th\u1ef1c c\u1ee7a ch\u1ee9ng t\u1eeb ph\u00e1p l\u00fd theo t\u1eebng h\u00ecnh th\u1ee9c kinh doanh, bao g\u1ed3m: Nh\u00e0 s\u1ea3n xu\u1ea5t (Ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u), Nh\u00e0 ph\u00e2n ph\u1ed1i (\u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1, v.v), Nh\u00e0 nh\u1eadp kh\u1ea9u.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.1243%;\" rowspan=\"2\">\u0110\u1ed9 nh\u1eadn di\u1ec7n online<\/td>\n<td style=\"width: 76.0535%;\">Website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<p>+ T\u00ean mi\u1ec1n (T\u00ean mi\u1ec1n \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd qua B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 &#8211; Trung t\u00e2m Internet Vi\u1ec7t Nam (VNNIC));<\/p>\n<p>+ Th\u1eddi h\u1ea1n t\u00ean mi\u1ec1n (v\u00ed d\u1ee5: th\u1eddi h\u1ea1n c\u00f2n tr\u00ean 1 n\u0103m k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u0103ng k\u00fd x\u00e9t duy\u1ec7t Shopee Mall).<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 76.0535%;\">T\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i (Facebook ho\u1eb7c Instagram):<\/p>\n<p>+ S\u1ed1 ng\u01b0\u1eddi theo d\u00f5i<\/p>\n<p>+ T\u1ea1i th\u1eddi \u0111i\u1ec3m x\u00e9t duy\u1ec7t, t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u00edt nh\u1ea5t m\u1ed9t b\u00e0i \u0111\u0103ng trong 30 ng\u00e0y g\u1ea7n nh\u1ea5t<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.1243%;\">Quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T)<\/td>\n<td style=\"width: 76.0535%;\">Doanh s\u1ed1 b\u00e1n ra v\u00e0 doanh thu trong k\u1ef3 \u0111\u00e1nh gi\u00e1.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.1243%;\">\u0110\u1ed9 nh\u1eadn di\u1ec7n offline<\/td>\n<td style=\"width: 76.0535%;\">S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng (offline) v\u1eadt l\u00fd m\u00e0 Ng\u01b0\u1eddi b\u00e1n \u0111ang s\u1edf h\u1eefu ho\u1eb7c v\u1eadn h\u00e0nh t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u0103ng k\u00fd Shopee Mall.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: Shopee<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_thu_tuc_dang_ky_shopee_mall\"><\/span><b>2.5. Th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd Shopee Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1eeb ng\u00e0y 31\/12\/2024, Shopee ch\u00ednh th\u1ee9c m\u1edf t\u00ednh n\u0103ng \u0111\u0103ng k\u00fd Shopee Mall ngay tr\u00ean K\u00eanh Ng\u01b0\u1eddi B\u00e1n, gi\u00fap quy tr\u00ecnh tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi b\u00e1n c\u1ea7n ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng xem gian h\u00e0ng c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u1ec1 ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh trong 4 tu\u1ea7n g\u1ea7n nh\u1ea5t hay kh\u00f4ng. Khi gian h\u00e0ng \u0111\u1ea1t c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o &#8220;B\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh Ng\u01b0\u1eddi b\u00e1n tr\u00ean Shopee Mall&#8221; tr\u00ean K\u00eanh Ng\u01b0\u1eddi B\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc th\u1ee9 hai, truy c\u1eadp K\u00eanh Ng\u01b0\u1eddi B\u00e1n, nh\u1ea5n v\u00e0o t\u00ean \u0111\u0103ng nh\u1eadp \u1edf g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh v\u00e0 ch\u1ecdn &#8220;B\u1eaft \u0111\u1ea7u&#8221;. T\u1ea1i giao di\u1ec7n &#8220;\u0110\u0103ng k\u00fd \u0111\u1ec3 tr\u1edf th\u00e0nh Shopee Mall&#8221;, nh\u1ea5n ch\u1ecdn &#8220;\u0110\u0103ng k\u00fd ngay&#8221; \u0111\u1ec3 v\u00e0o trang \u0111\u0103ng k\u00fd ch\u00ednh th\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc th\u1ee9 ba, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 ch\u1ee9ng t\u1eeb theo b\u1ed1n m\u1ee5c x\u00e9t duy\u1ec7t: Th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u, Ch\u1ee9ng t\u1eeb ph\u00e1p l\u00fd, \u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 Th\u00f4ng tin s\u1ea3n ph\u1ea9m. H\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb ti\u1ebfn tr\u00ecnh \u0111\u0103ng k\u00fd, khi \u0111\u1ea1t 100% ngh\u0129a l\u00e0 h\u1ed3 s\u01a1 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, ch\u1edd Shopee x\u00e9t duy\u1ec7t h\u1ed3 s\u01a1 trong v\u00f2ng 7-14 ng\u00e0y l\u00e0m vi\u1ec7c. Trong th\u1eddi gian n\u00e0y, Shopee s\u1ebd ki\u1ec3m tra t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a c\u00e1c ch\u1ee9ng t\u1eeb, \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xem x\u00e9t t\u1ed5ng th\u1ec3 n\u0103ng l\u1ef1c kinh doanh c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_dieu_kien_tro_thanh_tiktok_shop_mall\"><\/span><b>3. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh TikTok Shop Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok Shop ch\u00ednh th\u1ee9c ra m\u1eaft TikTok Shop Mall v\u00e0o th\u00e1ng 11\/2023 v\u00e0 \u0111\u00e3 thu h\u00fat g\u1ea7n 4.000 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng t\u00ednh \u0111\u1ebfn th\u00e1ng 6\/2025. N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 b\u1ed9 ti\u00eau chu\u1ea9n ri\u00eang bi\u1ec7t, t\u1eadp trung v\u00e0o n\u0103m nh\u00f3m ti\u00eau ch\u00ed ch\u00ednh.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1103 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/125.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh minh h\u1ecda &#8211; Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_chi_so_van_hanh_cua_hang_tiktok_shop_mall\"><\/span><b>3.1. Ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng TikTok Shop Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table class=\" aligncenter\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 27.1326%; text-align: left;\"><strong>Ti\u00eau ch\u00ed hi\u1ec7u su\u1ea5t c\u1eeda h\u00e0ng<\/strong><\/td>\n<td style=\"width: 40.185%; text-align: left;\"><strong>Chi ti\u1ebft<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.1326%; text-align: left;\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m c\u1eeda h\u00e0ng<\/span><\/td>\n<td style=\"width: 40.185%; text-align: left;\"><span style=\"font-weight: 400;\">\u2265 3.5<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.1326%; text-align: left;\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m vi ph\u1ea1m c\u1eeda h\u00e0ng<\/span><\/td>\n<td style=\"width: 40.185%; text-align: left;\"><span style=\"font-weight: 400;\">&lt; 12<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.1326%; text-align: left;\"><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 gian l\u1eadn\/gi\u1ea3 m\u1ea1o<\/span><\/td>\n<td style=\"width: 40.185%; text-align: left;\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi b\u00e1n kh\u00f4ng b\u1ecb g\u1eafn c\u1edd v\u00ec h\u00e0nh vi gian l\u1eadn ho\u1eb7c gi\u1ea3 m\u1ea1o<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: TikTok<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_yeu_cau_ve_chung_nhan_thuong_hieu_chung_nhan_thuong_hieu_san_pham_tiktok_shop_mall\"><\/span><b>3.2. Y\u00eau c\u1ea7u v\u1ec1 ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u &amp; Ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m TikTok Shop Mall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ed1t l\u00f5i v\u00e0 b\u1eaft bu\u1ed9c nh\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh TikTok Shop Mall. Ng\u01b0\u1eddi b\u00e1n ph\u1ea3i c\u00f3 Ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p l\u1ec7 v\u00e0 \u0111\u01b0\u1ee3c TikTok Shop ch\u00ednh th\u1ee9c ph\u00ea duy\u1ec7t. Ch\u1ee9ng t\u1eeb n\u00e0y bao g\u1ed3m Gi\u1ea5y ch\u1ee9ng nh\u1eadn s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u (n\u1ebfu l\u00e0 ch\u1ee7 s\u1edf h\u1eefu), Gi\u1ea5y ph\u00e9p kinh doanh h\u1ee3p l\u1ec7 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, ho\u1eb7c Gi\u1ea5y \u1ee7y quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u1ea5p 1, 2 ho\u1eb7c 3 c\u00f2n hi\u1ec7u l\u1ef1c (n\u1ebfu l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c gi\u1ea5y t\u1edd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f2n hi\u1ec7u l\u1ef1c trong su\u1ed1t th\u1eddi gian tham gia Mall. N\u1ebfu gi\u1ea5y \u1ee7y quy\u1ec1n h\u1ebft h\u1ea1n m\u00e0 kh\u00f4ng gia h\u1ea1n k\u1ecbp th\u1eddi, c\u1eeda h\u00e0ng s\u1ebd b\u1ecb lo\u1ea1i kh\u1ecfi ch\u01b0\u01a1ng tr\u00ecnh Mall. \u0110\u1eb7c bi\u1ec7t, \u00edt nh\u1ea5t 80% s\u1ea3n ph\u1ea9m trong gian h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd v\u00e0 ph\u00ea duy\u1ec7t theo Ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o ph\u1ea7n l\u1edbn s\u1ea3n ph\u1ea9m b\u00e1n ra \u0111\u1ec1u l\u00e0 h\u00e0ng ch\u00ednh h\u00e3ng c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_xac_thuc_do_nhan_dien_thuong_hieu\"><\/span><b>3.3. X\u00e1c th\u1ef1c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok y\u00eau c\u1ea7u ng\u01b0\u1eddi b\u00e1n cung c\u1ea5p \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c b\u1eb1ng ch\u1ee9ng sau \u0111\u1ec3 ch\u1ee9ng minh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u1ef1c t\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean l\u00e0 website ch\u00ednh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Website n\u00e0y c\u1ea7n c\u00f3 t\u00ean mi\u1ec1n ph\u00f9 h\u1ee3p v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u, n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng v\u00e0 c\u00f3 ho\u1ea1t \u0111\u1ed9ng c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 hai l\u00e0 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00e1ng k\u1ec3. T\u00e0i kho\u1ea3n Facebook, Instagram ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 ba l\u00e0 c\u1eeda h\u00e0ng offline v\u1edbi \u0111\u1ecba \u0111i\u1ec3m kinh doanh th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng online m\u00e0 c\u00f2n c\u00f3 m\u1eb7t b\u1eb1ng kinh doanh c\u1ee5 th\u1ec3, t\u0103ng th\u00eam \u0111\u1ed9 tin c\u1eady v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_yeu_cau_ve_hinh_anh_va_hien_thi\"><\/span><b>3.4. Y\u00eau c\u1ea7u v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 hi\u1ec3n th\u1ecb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Logo c\u1eeda h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi duy\u1ec7t s\u1ea3n ph\u1ea9m tr\u00ean TikTok Shop. Logo c\u1ea7n r\u00f5 n\u00e9t, chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u00fang b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, ng\u01b0\u1eddi b\u00e1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, video gi\u1edbi thi\u1ec7u h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a TikTok l\u00e0 n\u1ec1n t\u1ea3ng video.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"35_tham_gia_chuong_trinh_van_chuyen\"><\/span><b>3.5. Tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn chuy\u1ec3n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi b\u00e1n b\u1eaft bu\u1ed9c ph\u1ea3i tham gia TikTok Shop Fulfilled by Platform (SFP), ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn chuy\u1ec3n c\u1ee7a TikTok cung c\u1ea5p voucher ph\u00ed v\u1eadn chuy\u1ec3n cho s\u1ea3n ph\u1ea9m, gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ng\u01b0\u1eddi b\u00e1n t\u1ef1 v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t mi\u1ec5n ti\u00eau ch\u00ed n\u00e0y trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t. L\u01b0u \u00fd quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi b\u00e1n kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia SFP s\u1ebd kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh TikTok Shop Mall, do \u0111\u00f3 c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn chuy\u1ec3n n\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_dieu_kien_tro_thanh_lazada_mall_lazmall\"><\/span><b>4. \u0110i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Lazada Mall (LazMall)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lazada Mall, hay c\u00f2n g\u1ecdi l\u00e0 LazMall, l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh cao c\u1ea5p c\u1ee7a Lazada d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i uy t\u00edn. So v\u1edbi Shopee Mall v\u00e0 TikTok Shop Mall, LazMall c\u00f3 ti\u00eau chu\u1ea9n kh\u1eaft khe nh\u1ea5t v\u1ec1 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng v\u00e0 y\u00eau c\u1ea7u duy tr\u00ec hi\u1ec7u su\u1ea5t li\u00ean t\u1ee5c.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1102 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/124.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u1ea2nh minh h\u1ecda &#8211; Ngu\u1ed3n: Internet<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"41_dieu_kien_co_ban_cua_nha_ban_hang_lazmall\"><\/span><b>4.1. \u0110i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a Nh\u00e0 b\u00e1n h\u00e0ng LazMall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi b\u00e1n ph\u1ea3i \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1i thi\u1ec3u 6 th\u00e1ng tr\u00ean Lazada, ch\u1ee9ng t\u1ecf c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 \u0111\u1ec3 Lazada \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 cam k\u1ebft d\u00e0i h\u1ea1n c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 ch\u1ee9ng nh\u1eadn cho 100% s\u1ea3n ph\u1ea9m trong gian h\u00e0ng, kh\u00f4ng ngo\u1ea1i l\u1ec7 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o. LazMall ch\u1ec9 ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng ch\u1ea5p nh\u1eadn h\u00e0ng OEM (s\u1ea3n xu\u1ea5t theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang), No Brand (kh\u00f4ng c\u00f3 nh\u00e3n hi\u1ec7u), h\u00e0ng t\u00e2n trang ho\u1eb7c h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. Ch\u00ednh s\u00e1ch n\u00e0y \u0111\u1ea3m b\u1ea3o 100% s\u1ea3n ph\u1ea9m tr\u00ean LazMall \u0111\u1ec1u l\u00e0 h\u00e0ng ch\u00ednh h\u00e3ng, m\u1edbi 100%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 quy m\u00f4 kinh doanh, ng\u01b0\u1eddi b\u00e1n c\u1ea7n \u0111\u1ea1t t\u1ed1i thi\u1ec3u 30 \u0111\u01a1n h\u00e0ng m\u1ed7i th\u00e1ng, cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh kinh doanh ph\u1ea3i h\u1ee3p l\u1ec7 theo ph\u00e1p lu\u1eadt Vi\u1ec7t Nam, c\u00f3 th\u1ec3 l\u00e0 H\u1ed9 kinh doanh (cho c\u00e1c c\u00e1 nh\u00e2n) ho\u1eb7c C\u00f4ng ty (doanh nghi\u1ec7p) \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd \u0111\u1ea7y \u0111\u1ee7. Lazada kh\u00f4ng ch\u1ea5p nh\u1eadn c\u00e1c gian h\u00e0ng c\u00e1 nh\u00e2n kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p kinh doanh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_yeu_cau_ve_hieu_suat_van_hanh_lazmall\"><\/span><b>4.2. Y\u00eau c\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh LazMall<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u00f3m ti\u00eau ch\u00ed kh\u1eaft khe nh\u1ea5t c\u1ee7a Lazada. Nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i duy tr\u00ec li\u00ean t\u1ee5c trong 3 th\u00e1ng g\u1ea7n nh\u1ea5t c\u00e1c ch\u1ec9 s\u1ed1 sau:<\/span><\/p>\n<table style=\"width: 73.8562%;\">\n<tbody>\n<tr>\n<td style=\"width: 53.8213%;\"><strong>Ch\u1ec9 s\u1ed1<\/strong><\/td>\n<td style=\"width: 85.058%;\"><strong>Hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 Nh\u00e0 B\u00e1n H\u00e0ng<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u226570%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i nhanh<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u226570%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n (l\u1ed7i NBH)<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u2264 4%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng (l\u1ed7i NBH)<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u2264 3% ( Ng\u00e0nh h\u00e0ng Th\u1eddi trang \u2264 10%)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i chat trong 10 ph\u00fat<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u2265 40%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u2265 4 sao<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m vi ph\u1ea1m<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">&lt; 24 \u0111i\u1ec3m vi ph\u1ea1m<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">Trang tr\u00ed gian h\u00e0ng<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">C\u00f3<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">Thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">0 SKU &#8220;OEM&#8221; ho\u1eb7c &#8220;No Brand&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">S\u1ed1 \u0111\u01a1n h\u00e0ng t\u1ed1i thi\u1ec3u m\u1ed7i th\u00e1ng<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u2265 1<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u00cdt nh\u1ea5t 10 s\u1ea3n ph\u1ea9m<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 53.8213%;\"><span style=\"font-weight: 400;\">S\u1ed1 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng<\/span><\/td>\n<td style=\"width: 85.058%; text-align: left;\"><span style=\"font-weight: 400;\">\u00cdt nh\u1ea5t 30 ng\u00e0y<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ngu\u1ed3n: Lazada<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_ket_luan_danh_cho_nha_ban_hang_khi_tham_gia_vao_cuoc_dua_shop_chinh_hang\"><\/span><b>5. K\u1ebft lu\u1eadn d\u00e0nh cho nh\u00e0 b\u00e1n h\u00e0ng khi tham gia v\u00e0o cu\u1ed9c \u0111ua Shop ch\u00ednh h\u00e3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u1edf th\u00e0nh Shop Mall tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Shopee, TikTok Shop v\u00e0 Lazada l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 ki\u00ean tr\u00ec. M\u1ed7i s\u00e0n c\u00f3 nh\u1eefng ti\u00eau chu\u1ea9n ri\u00eang bi\u1ec7t, nh\u01b0ng \u0111i\u1ec3m chung l\u00e0 \u0111\u1ec1u y\u00eau c\u1ea7u ng\u01b0\u1eddi b\u00e1n ph\u1ea3i duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc, c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9ng t\u1eeb ph\u00e1p l\u00fd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c ch\u00ednh s\u00e1ch v\u1eadn h\u00e0nh. D\u00f9 th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn s\u00e0n n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n, vi\u1ec7c n\u1eafm r\u00f5 v\u00e0 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh Shop Mall s\u1ebd gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><a href=\"https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">Metric<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong h\u00e0nh tr\u00ecnh t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gi\u00fap qu\u00e1 tr\u00ecnh chinh ph\u1ee5c Shop Mall tr\u00ean Shopee, TikTok Shop v\u00e0 Lazada n\u0103m 2026 tr\u1edf n\u00ean r\u00f5 r\u00e0ng, hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\"><span style=\"font-weight: 400;\">Metric Resources<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c b\u00e0i vi\u1ebft ph\u00e2n t\u00edch chuy\u00ean s\u00e2u, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng TM\u0110T v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed9i ng\u0169 eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">V\u1ec1 <\/span><a href=\"http:\/\/metric.vn\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website: http:\/\/www.metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Metric Resources &#8211; Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c n\u00e2ng c\u1ea5p t\u1eeb gian h\u00e0ng th\u00f4ng th\u01b0\u1eddng l\u00ean gian&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Shop-mall-Blog.png?fit=1949%2C1300&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":10,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1098\/revisions\/1113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}