{"id":1076,"date":"2026-01-14T15:20:53","date_gmt":"2026-01-14T08:20:53","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1076"},"modified":"2026-01-14T15:20:53","modified_gmt":"2026-01-14T08:20:53","slug":"thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025: nh\u1eefng chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u0103m 2025, ng\u01b0\u1eddi Vi\u1ec7t chi h\u01a1n 429.700 t\u1ef7 \u0111\u1ed3ng cho vi\u1ec7c mua s\u1eafm tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki. B\u00ecnh qu\u00e2n m\u1ed7i ng\u00e0y, kho\u1ea3ng 1.194 t\u1ef7 \u0111\u1ed3ng \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn. <\/span><b>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 2025<\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111\u01b0\u1ee3c Metric c\u00f4ng b\u1ed1 ng\u00e0y 28\/01\/2026 &#8211; b\u1ee9c tranh ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh gay g\u1eaft, \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn nhi\u1ec1u chuy\u1ec3n bi\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#tmdt_viet_nam_nam_2025_tiep_tuc_tang_truong_canh_tranh_ngay_cang_ro_net\" title=\"TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, c\u1ea1nh tranh ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t\">TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, c\u1ea1nh tranh ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#shopee_duy_tri_vi_the_dan_dau_tiktok_shop_tang_truong_nhanh\" title=\"Shopee duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, TikTok Shop t\u0103ng tr\u01b0\u1edfng nhanh\">Shopee duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, TikTok Shop t\u0103ng tr\u01b0\u1edfng nhanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#doanh_so_tmdt_khong_chi_tap_trung_tai_hai_thanh_pho_lon\" title=\"Doanh s\u1ed1 TM\u0110T kh\u00f4ng ch\u1ec9 t\u1eadp trung t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn\">Doanh s\u1ed1 TM\u0110T kh\u00f4ng ch\u1ec9 t\u1eadp trung t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#nganh_hang_dong_gop_tang_truong_tmdt_viet_nam_nam_2025\" title=\"Ng\u00e0nh h\u00e0ng \u0111\u00f3ng g\u00f3p t\u0103ng tr\u01b0\u1edfng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025\">Ng\u00e0nh h\u00e0ng \u0111\u00f3ng g\u00f3p t\u0103ng tr\u01b0\u1edfng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#phan_khuc_gia_tam_trung_tiep_tuc_chiem_uu_the\" title=\"Ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf\">Ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-tmdt-viet-nam-nam-2025-nhung-chuyen-dich-dang-chu-y\/#ket_luan_tmdt_viet_nam_buoc_vao_giai_doan_tai_dinh_hinh_chien_luoc\" title=\"K\u1ebft lu\u1eadn: TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c\u00a0\">K\u1ebft lu\u1eadn: TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tmdt_viet_nam_nam_2025_tiep_tuc_tang_truong_canh_tranh_ngay_cang_ro_net\"><\/span><b>TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, c\u1ea1nh tranh ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric, t\u1ed5ng doanh s\u1ed1 giao d\u1ecbch (GMV) trong n\u0103m 2025 tr\u00ean 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn l\u00e0 Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 429.7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34.75% so v\u1edbi n\u0103m 2024. T\u00ednh trung b\u00ecnh, ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 36.000 t\u1ef7 m\u1ed7i th\u00e1ng cho mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n TM\u0110T. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ea3n l\u01b0\u1ee3ng giao d\u1ecbch c\u0169ng t\u0103ng 15.23%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3.941,6 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 tr\u00ean b\u1ed1n s\u00e0n l\u1edbn g\u1ed3m Shopee, Lazada, Tiki v\u00e0 TikTok Shop.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1080 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/53-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1ng ch\u00fa \u00fd, trong khi doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ec1u ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng, s\u1ed1 l\u01b0\u1ee3ng shop ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n l\u1ea1i gi\u1ea3m 7.43%, t\u1eeb 650 ngh\u00ecn shop trong n\u0103m 2024 xu\u1ed1ng<\/span> <span style=\"font-weight: 400;\">c\u00f2n 601.8 ngh\u00ecn shop (gi\u1ea3m g\u1ea7n 48.000 shop). Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i c\u1ea5u tr\u00fac v\u00e0 s\u00e0ng l\u1ecdc r\u00f5 n\u00e9t, khi \u00e1p l\u1ef1c v\u1ec1 chi ph\u00ed, c\u1ea1nh tranh v\u00e0 y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfn nhi\u1ec1u gian h\u00e0ng nh\u1ecf l\u1ebb d\u1ea7n r\u00fat lui. Ng\u01b0\u1ee3c l\u1ea1i, t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cho th\u1ea5y th\u1ecb ph\u1ea7n \u0111ang t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nh\u00f3m nh\u00e0 b\u00e1n c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n, \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc chuy\u1ec3n t\u1ea5t y\u1ebfu, \u0111\u01b0a TM\u0110T Vi\u1ec7t Nam sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n chuy\u00ean nghi\u1ec7p v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 (34.75%) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng (15.23%) ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng: ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng. Xu h\u01b0\u1edbng n\u00e0y bu\u1ed9c ng\u01b0\u1eddi b\u00e1n v\u00e0 doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb m\u1edf r\u1ed9ng quy m\u00f4 sang n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, t\u1eeb l\u1ef1a ch\u1ecdn danh m\u1ee5c s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam \u0111ang d\u1ea7n r\u1eddi kh\u1ecfi giai \u0111o\u1ea1n m\u1edf r\u1ed9ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec3 b\u01b0\u1edbc sang giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u, n\u01a1i ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 n\u0103ng l\u1ef1c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"shopee_duy_tri_vi_the_dan_dau_tiktok_shop_tang_truong_nhanh\"><\/span><b>Shopee duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, TikTok Shop t\u0103ng tr\u01b0\u1edfng nhanh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cu\u1ed9c \u0111ua gi\u1eefa c\u00e1c s\u00e0n TM\u0110T trong n\u0103m 2025 c\u0169ng c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd. B\u00e1o c\u00e1o c\u1ee7a Metric cho th\u1ea5y, Shopee ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi 56.04% doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng n\u0103m 2025, d\u00f9 \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i so v\u1edbi n\u0103m 2024 khi s\u00e0n n\u00e0y n\u1eafm gi\u1eef 64% th\u1ecb ph\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00f4i sao s\u00e1ng nh\u1ea5t c\u1ee7a n\u0103m ch\u00ednh l\u00e0 TikTok Shop v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc. T\u1eeb 29% th\u1ecb ph\u1ea7n n\u0103m 2024, s\u00e0n n\u00e0y \u0111\u00e3 chi\u1ebfm 41.31% doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng n\u0103m 2025, kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c h\u00fat c\u1ee7a m\u00f4 h\u00ecnh \u201cmua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed\u201d.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1081 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/54-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u00e1c s\u00e0n TM\u0110T Vi\u1ec7t Nam n\u0103m 2025 so v\u1edbi n\u0103m 2024 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, c\u00e1c s\u00e0n c\u00f2n l\u1ea1i chi\u1ebfm kho\u1ea3ng 3% th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u00f2n l\u1ea1i, ph\u1ea3n \u00e1nh nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 m\u00e0 hai s\u00e0n n\u00e0y \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong vi\u1ec7c c\u1ea1nh tranh v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 chuy\u1ec3n d\u1ecbch th\u1ecb ph\u1ea7n n\u00e0y cho th\u1ea5y h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i r\u00f5 r\u1ec7t. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn xu h\u01b0\u1edbng k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed, \u01b0u \u0111\u00e3i v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n, mua s\u1eafm mang t\u00ednh c\u1ea3m x\u00fac cao h\u01a1n v\u00e0 gia t\u0103ng t\u1ea7n su\u1ea5t giao d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y nay \u01b0a chu\u1ed9ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00f3 n\u1ed9i dung, \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng qua c\u00e1c video ng\u1eafn v\u00e0 bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp (livestream). Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed, kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u01a1 ch\u1ebf gi\u00e1 h\u1ea5p d\u1eabn v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch t\u1eeb xem n\u1ed9i dung \u0111\u1ebfn thanh to\u00e1n c\u0169ng th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i theo khung gi\u1edd, flash sale trong livestream, m\u00e3 gi\u1ea3m gi\u00e1 hay mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp trong qu\u00e1 tr\u00ecnh xem n\u1ed9i dung, gi\u00fap r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"doanh_so_tmdt_khong_chi_tap_trung_tai_hai_thanh_pho_lon\"><\/span><b>Doanh s\u1ed1 TM\u0110T kh\u00f4ng ch\u1ec9 t\u1eadp trung t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px;\">H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i v\u1eabn gi\u1eef vai tr\u00f2 trung t\u00e2m ti\u00eau d\u00f9ng ch\u00ednh c\u1ee7a c\u1ea3 n\u01b0\u1edbc. Theo s\u1ed1 li\u1ec7u t\u1eeb Metric, doanh s\u1ed1 n\u1ed9i \u0111\u1ecba n\u0103m 2025 ch\u1ec9 ri\u00eang tr\u00ean Shopee \u0111\u1ea1t 224.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 92% t\u1ed5ng doanh thu c\u1ee7a s\u00e0n. Trong \u0111\u00f3, TP. H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i \u0111\u00f3ng g\u00f3p l\u1ea7n l\u01b0\u1ee3t 42% v\u00e0 41%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 93.7 ngh\u00ecn t\u1ef7 v\u00e0 92.3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00e1c t\u1ec9nh c\u00f4ng nghi\u1ec7p l\u00e2n c\u1eadn \u0111ang ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i. B\u00ecnh D\u01b0\u01a1ng d\u1eabn \u0111\u1ea7u v\u1edbi m\u1ee9c t\u0103ng 122.10%, \u0111\u1ea1t doanh s\u1ed1 3.810,33 t\u1ef7 \u0111\u1ed3ng. Long An t\u0103ng 63.41%, \u0111\u1ea1t 1.789,42 t\u1ef7 \u0111\u1ed3ng. H\u01b0ng Y\u00ean c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng \u1ea5n t\u01b0\u1ee3ng 39.41%, \u0111\u1ea1t 1.724,76 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng m\u1edf r\u1ed9ng h\u1ea1 t\u1ea7ng kho v\u1eadn v\u00e0 ngu\u1ed3n cung ra ngo\u00e0i hai trung t\u00e2m kinh t\u1ebf l\u1edbn. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang chuy\u1ec3n d\u1ecbch ho\u1ea1t \u0111\u1ed9ng kho b\u00e3i, \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng sang c\u00e1c t\u1ec9nh l\u00e2n c\u1eadn nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi r\u00fat ng\u1eafn th\u1eddi gian giao h\u00e0ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c khu v\u1ef1c n\u00e0y. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n, kh\u00f4ng ch\u1ec9 t\u1eadp trung \u1edf hai \u0111\u00f4 th\u1ecb l\u1edbn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"nganh_hang_dong_gop_tang_truong_tmdt_viet_nam_nam_2025\"><\/span><b>Ng\u00e0nh h\u00e0ng \u0111\u00f3ng g\u00f3p t\u0103ng tr\u01b0\u1edfng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o c\u1ee7a Metric, ba ng\u00e0nh h\u00e0ng d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 n\u0103m 2025 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m \u0111\u1eb9p: 74.486,76 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 29.50% v\u1ec1 doanh s\u1ed1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng: 56.656,21 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 34.59%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi trang n\u1eef: 54.515,52 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 39.47%<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1082 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/55-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng c\u00f3 doanh s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh nh\u1eefng ng\u00e0nh h\u00e0ng truy\u1ec1n th\u1ed1ng, m\u1ed9t s\u1ed1 ng\u00e0nh ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ng\u00e0nh Th\u1eddi trang tr\u1ebb em<\/b><span style=\"font-weight: 400;\"> d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 80.46% v\u1ec1 doanh s\u1ed1, cho th\u1ea5y nhu c\u1ea7u chi ti\u00eau cho con c\u00e1i c\u1ee7a c\u00e1c gia \u0111\u00ecnh tr\u1ebb ng\u00e0y c\u00e0ng cao.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ng\u00e0nh V\u0103n ph\u00f2ng ph\u1ea9m<\/b><span style=\"font-weight: 400;\"> t\u0103ng 54.76% v\u1ec1 doanh s\u1ed1, ph\u1ea3n \u00e1nh nhu c\u1ea7u h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ng\u00e0nh S\u1ee9c kh\u1ecfe<\/b><span style=\"font-weight: 400;\"> t\u0103ng 46.89% v\u1ec1 doanh s\u1ed1, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, tr\u00ean ph\u1ea1m vi TM\u0110T, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh vai tr\u00f2 ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t c\u1ee7a TM\u0110T nh\u01b0 m\u1ed9t k\u00eanh mua s\u1eafm ch\u1ee7 l\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea7n su\u1ea5t mua cao v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"phan_khuc_gia_tam_trung_tiep_tuc_chiem_uu_the\"><\/span><b>Ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch theo m\u1ee9c gi\u00e1 cho th\u1ea5y, nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng v\u1eabn gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong c\u01a1 c\u1ea5u doanh s\u1ed1 TM\u0110T Vi\u1ec7t Nam. C\u1ee5 th\u1ec3, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng chi\u1ebfm 22.6% th\u1ecb ph\u1ea7n, trong khi ph\u00e2n kh\u00fac t\u1eeb 100.000 &#8211; 200.000 \u0111\u1ed3ng d\u1eabn \u0111\u1ea7u v\u1edbi 25.3% t\u1ed5ng doanh s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, so v\u1edbi n\u0103m 2024, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng \u0111\u00e3 thu h\u1eb9p \u0111\u00e1ng k\u1ec3, t\u1eeb 24.4% xu\u1ed1ng c\u00f2n 22.6%. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c ph\u00e2n kh\u00fac cao h\u01a1n nh\u01b0 200.000 &#8211; 350.000 \u0111\u1ed3ng t\u0103ng nh\u1eb9 t\u1eeb 16.1% l\u00ean 16.3% v\u00e0 350.000 &#8211; 500.000 \u0111\u1ed3ng c\u0169ng t\u0103ng t\u1eeb 8.5% l\u00ean 9.1%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, th\u1ec3 hi\u1ec7n s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng h\u01a1n gi\u1eefa y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n \u201cn\u00e2ng c\u1ea5p\u201d gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh, chuy\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c mua t\u0103ng, m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111ang tr\u01b0\u1edfng th\u00e0nh, khi ng\u01b0\u1eddi mua kh\u00f4ng ch\u1ec9 s\u0103n l\u00f9ng s\u1ea3n ph\u1ea9m r\u1ebb nh\u1ea5t m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9 b\u1ec1n, ngu\u1ed3n g\u1ed1c v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan_tmdt_viet_nam_buoc_vao_giai_doan_tai_dinh_hinh_chien_luoc\"><\/span><b>K\u1ebft lu\u1eadn: TM\u0110T Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u0103m 2025 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u01b0\u1edfng th\u00e0nh \u0111\u00e1ng k\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam.\u00a0 Qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc nh\u00e0 b\u00e1n, d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u1ed9 tin c\u1eady, bu\u1ed9c c\u1ea3 s\u00e0n TM\u0110T l\u1eabn ng\u01b0\u1eddi b\u00e1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. Vi\u1ec7c theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ee9t ph\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ph\u00e2n t\u00edch tr\u00ean m\u1edbi ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam. Metric s\u1ebd ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh <\/span><b>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 2025<\/b><span style=\"font-weight: 400;\">\u00a0 \u0111\u1ea7y \u0111\u1ee7 v\u00e0o ng\u00e0y <\/span><b>28\/01\/2026<\/b><span style=\"font-weight: 400;\"> v\u1edbi nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u h\u01a1n, d\u1eef li\u1ec7u chi ti\u1ebft h\u01a1n v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd nh\u1eadn B\u00e1o c\u00e1o chi ti\u1ebft t\u1eeb Metric <\/span><a href=\"https:\/\/forms.gle\/rsDBgAuNqwkg66oL9?utm_source=brandsvietnam&amp;utm_medium=PR-article&amp;utm_campaign=bao-cao-nam-2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">V\u1ec1 <\/span><a href=\"http:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website: http:\/\/www.metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">Ngu\u1ed3n s\u1ed1 li\u1ec7u: Metric.vn &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb 01\/01\/2025 &#8211; 31\/12\/2025 tr\u00ean 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Shopee, Lazada, Tiki, TikTok Shop.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u0103m 2025, ng\u01b0\u1eddi Vi\u1ec7t chi h\u01a1n 429.700 t\u1ef7 \u0111\u1ed3ng cho vi\u1ec7c mua s\u1eafm tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki. B\u00ecnh qu\u00e2n m\u1ed7i ng\u00e0y, kho\u1ea3ng 1.194&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2026\/01\/Metric-Bao-cao-toan-canh-thi-truong-san-ban-le-truc-tuyen-2025-scaled.png?fit=2560%2C1705&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1076\/revisions\/1083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1078"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}