{"id":1031,"date":"2025-12-31T23:58:27","date_gmt":"2025-12-31T16:58:27","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1031"},"modified":"2025-12-31T23:58:27","modified_gmt":"2025-12-31T16:58:27","slug":"recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/","title":{"rendered":"[Recap] Webinar \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &#038; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/metric.vn\"><span style=\"font-weight: 400;\">Metric.vn<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Ng\u00e0y 25\/12\/2025, Metric t\u1ed5 ch\u1ee9c webinar \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d. S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn b\u1ee9c tranh c\u1eadp nh\u1eadt v\u1ec1 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 cu\u1ed1i n\u0103m 2025 m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng cho n\u0103m 2026.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#1_su_kien_quy_tu_cac_lanh_dao_va_chuyen_gia_trong_nganh_me_be\" title=\"1. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh M\u1eb9 &amp; B\u00e9\">1. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#2_tong_quan_nganh_me_be_2025_thi_truong_tang_truong_ben_vung_tren_tmdt\" title=\"2. T\u1ed5ng quan ng\u00e0nh M\u1eb9 &amp; B\u00e9 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean TM\u0110T\">2. T\u1ed5ng quan ng\u00e0nh M\u1eb9 &amp; B\u00e9 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#quy_mo_thi_truong_va_toc_do_tang_truong_noi_bat\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#nhom_nganh_noi_bat_va_cac_dong_luc_tang_truong_moi\" title=\"Nh\u00f3m ng\u00e0nh n\u1ed5i b\u1eadt v\u00e0 c\u00e1c \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi\">Nh\u00f3m ng\u00e0nh n\u1ed5i b\u1eadt v\u00e0 c\u00e1c \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#3_nganh_hang_chu_luc_cua_thi_truong_me_be_tren_tmdt_ta_bim_va_sua_cong_thuc_dan_dat_tang_truong\" title=\"3. Ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T: T\u00e3 b\u1ec9m v\u00e0 s\u1eefa c\u00f4ng th\u1ee9c d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng\">3. Ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T: T\u00e3 b\u1ec9m v\u00e0 s\u1eefa c\u00f4ng th\u1ee9c d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#ta_bim_dung_mot_lan_thi_truong_chia_deu_cho_ca_ba_phan_khuc_thuong_hieu\" title=\"T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n: Th\u1ecb tr\u01b0\u1eddng chia \u0111\u1ec1u cho c\u1ea3 ba ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u\">T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n: Th\u1ecb tr\u01b0\u1eddng chia \u0111\u1ec1u cho c\u1ea3 ba ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#sua_cong_thuc_tang_truong_on_dinh_tiktok_shop_tro_thanh_dong_luc_moi\" title=\"S\u1eefa c\u00f4ng th\u1ee9c: T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, TikTok Shop tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1edbi\">S\u1eefa c\u00f4ng th\u1ee9c: T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, TikTok Shop tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1edbi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#4_lan_song_tang_truong_nam_2026_xu_huong_va_giai_phap_thuc_chien\" title=\"4. L\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng n\u0103m 2026: Xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn\">4. L\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng n\u0103m 2026: Xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#%e2%80%9csocial_commerce_first%e2%80%9d_nen_tang_tang_truong_cho_2026\" title=\"\u201cSocial commerce first\u201d: N\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng cho 2026\">\u201cSocial commerce first\u201d: N\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng cho 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#su_chuyen_dich_tu_viec_su_dung_kolkoc_sang_kos\" title=\"S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng KOL\/KOC sang KOS\">S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng KOL\/KOC sang KOS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#livestream_2026_tu_%e2%80%9cmega_live%e2%80%9d_sang_giai_tri_%e2%80%93_mua_sam_ben_vung\" title=\"Livestream 2026: T\u1eeb \u201cmega live\u201d sang gi\u1ea3i tr\u00ed &#8211; mua s\u1eafm b\u1ec1n v\u1eefng\">Livestream 2026: T\u1eeb \u201cmega live\u201d sang gi\u1ea3i tr\u00ed &#8211; mua s\u1eafm b\u1ec1n v\u1eefng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#5_chien_luoc_tang_truong_cho_nganh_me_be_tren_tmdt_2026\" title=\"5. Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T 2026\">5. Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#xay_dung_danh_muc_san_pham_%e2%80%9cdu_rong_nhung_co_mui_nhon%e2%80%9d\" title=\"X\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u201c\u0111\u1ee7 r\u1ed9ng nh\u01b0ng c\u00f3 m\u0169i nh\u1ecdn\u201d\">X\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u201c\u0111\u1ee7 r\u1ed9ng nh\u01b0ng c\u00f3 m\u0169i nh\u1ecdn\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#khuyen_mai_hap_dan_nhung_phai_ben_vung\" title=\"Khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0ng ph\u1ea3i b\u1ec1n v\u1eefng\">Khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0ng ph\u1ea3i b\u1ec1n v\u1eefng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#toi_uu_hoa_nguon_truy_cap_da_diem_cham\" title=\"T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n truy c\u1eadp \u0111a \u0111i\u1ec3m ch\u1ea1m\u00a0\">T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n truy c\u1eadp \u0111a \u0111i\u1ec3m ch\u1ea1m\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#trai_nghiem_mua_lap_lai_%e2%80%93_chia_khoa_cho_tang_truong_dai_han\" title=\"Tr\u1ea3i nghi\u1ec7m &amp; mua l\u1eb7p l\u1ea1i &#8211; ch\u00eca kh\u00f3a cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n\">Tr\u1ea3i nghi\u1ec7m &amp; mua l\u1eb7p l\u1ea1i &#8211; ch\u00eca kh\u00f3a cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_su_kien_quy_tu_cac_lanh_dao_va_chuyen_gia_trong_nganh_me_be\"><\/span><b>1. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0ng c\u0169ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, b\u00e0i to\u00e1n \u0111\u1eb7t ra cho doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 \u201ct\u0103ng tr\u01b0\u1edfng\u201d, m\u00e0 l\u00e0 t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ee7 s\u00e2u v\u00e0 \u0111\u1ee7 \u0111\u00fang. Xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u \u0111\u00f3, Metric \u0111\u00e3 t\u1ed5 ch\u1ee9c webinar \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d nh\u1eb1m mang \u0111\u1ebfn g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh v\u00e0 th\u1ef1c ti\u1ec5n v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ki\u1ec7n \u0111\u00e3 thu h\u00fat g\u1ea7n 150 kh\u00e1ch m\u1eddi, l\u00e0 c\u00e1c CEO, Marketing Lead, Brand Manager, Product Marketing Manager, E-commerce Manager \u0111\u1ebfn t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong ng\u00e0nh M\u1eb9 &amp; B\u00e9 v\u00e0 FMCG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xuy\u00ean su\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh, ng\u01b0\u1eddi tham d\u1ef1 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb tr\u00ean TM\u0110T. Kh\u00f4ng kh\u00ed trao \u0111\u1ed5i c\u1edfi m\u1edf, th\u1eb3ng th\u1eafn \u0111\u00e3 bi\u1ebfn webinar tr\u1edf th\u00e0nh m\u1ed9t c\u1ea7u n\u1ed1i th\u00f4ng tin gi\u00e1 tr\u1ecb, n\u01a1i c\u00e1c doanh nghi\u1ec7p t\u00ecm th\u1ea5y th\u00eam g\u00f3c nh\u00ecn, kinh nghi\u1ec7m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n cho h\u00e0nh tr\u00ecnh t\u0103ng tr\u01b0\u1edfng n\u0103m 2026.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_tong_quan_nganh_me_be_2025_thi_truong_tang_truong_ben_vung_tren_tmdt\"><\/span><b>2. T\u1ed5ng quan ng\u00e0nh M\u1eb9 &amp; B\u00e9 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1i s\u1ef1 ki\u1ec7n, ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 &#8211; Head of Market Research t\u1ea1i Metric \u0111\u00e3 m\u1edf \u0111\u1ea7u ph\u1ea7n chia s\u1ebb b\u1eb1ng m\u1ed9t nh\u1eadn \u0111\u1ecbnh quan tr\u1ecdng: ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n TM\u0110T, nh\u1edd nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh, \u00edt bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi ti\u00eau ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh thu ng\u00e0nh M\u1eb9 &amp; B\u00e9 hi\u1ec7n chi\u1ebfm kho\u1ea3ng 5,5% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng TM\u0110T. D\u00f9 t\u1ef7 tr\u1ecdng n\u00e0y ch\u01b0a qu\u00e1 l\u1edbn, ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 nh\u1ea5n m\u1ea1nh \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh: \u201cKhi m\u1ed9t ng\u00e0nh v\u1eeba c\u00f3 quy m\u00f4 \u0111\u1ee7 l\u1edbn, v\u1eeba c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, \u0111\u00f3 l\u00e0 l\u00fac th\u1ecb tr\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng.\u201d<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1035 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Ng\u00e0nh M\u1eb9 &amp; B\u00e9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-2-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_va_toc_do_tang_truong_noi_bat\"><\/span><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean s\u00e0n TM\u0110T hi\u1ec7n \u0111\u1ea1t kho\u1ea3ng 16.700 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 32,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024. Trong b\u1ed1i c\u1ea3nh nhi\u1ec1u ng\u00e0nh ti\u00eau d\u00f9ng nhanh b\u1eaft \u0111\u1ea7u ch\u1eefng l\u1ea1i, m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y cho th\u1ea5y M\u1eb9 &amp; B\u00e9 l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt ng\u00e0nh v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m r\u1ea5t quan tr\u1ecdng c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 l\u00e0 nhu c\u1ea7u mang t\u00ednh li\u00ean t\u1ee5c, g\u1eafn v\u1edbi chu k\u1ef3 ti\u00eau d\u00f9ng d\u00e0i h\u1ea1n c\u1ee7a gia \u0111\u00ecnh, thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c m\u00f9a cao \u0111i\u1ec3m ng\u1eafn h\u1ea1n. Do \u0111\u00f3, khi ph\u00e2n t\u00edch ng\u00e0nh M\u1eb9 &amp; B\u00e9, c\u1ea7n \u01b0u ti\u00ean nh\u00ecn v\u00e0o h\u00ecnh th\u1ee9c s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac gi\u00e1\u2026 thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu hay s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_nganh_noi_bat_va_cac_dong_luc_tang_truong_moi\"><\/span><b>Nh\u00f3m ng\u00e0nh n\u1ed5i b\u1eadt v\u00e0 c\u00e1c \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e9t theo c\u01a1 c\u1ea5u ng\u00e0nh h\u00e0ng, T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c ti\u1ebfp t\u1ee5c l\u00e0 hai nh\u00f3m \u0111\u00f3ng g\u00f3p doanh thu l\u1edbn nh\u1ea5t, l\u1ea7n l\u01b0\u1ee3t chi\u1ebfm 27.2% v\u00e0 19,1% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh. \u0110\u00e1ng ch\u00fa \u00fd, T\u00e3 b\u1ec9m ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 89%, trong khi s\u1eefa c\u00f4ng th\u1ee9c t\u0103ng 48% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7, b\u00ean c\u1ea1nh hai nh\u00f3m n\u00e0y, th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nhi\u1ec1u nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0 Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 cho b\u00e9 (t\u1eafm &#8211; g\u1ed9i), Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ed3 d\u00f9ng \u0103n d\u1eb7m. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng nh\u00f3m ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c to\u00e0n di\u1ec7n, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><\/i><a href=\"https:\/\/metric.vn\/resource\/blog\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\"><i><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T: T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2026<\/span><\/i><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_nganh_hang_chu_luc_cua_thi_truong_me_be_tren_tmdt_ta_bim_va_sua_cong_thuc_dan_dat_tang_truong\"><\/span><b>3. Ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T: T\u00e3 b\u1ec9m v\u00e0 s\u1eefa c\u00f4ng th\u1ee9c d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1i s\u1ef1 ki\u1ec7n, ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 nh\u1ea5n m\u1ea1nh r\u1eb1ng T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c \u0111ang gi\u1eef vai tr\u00f2 l\u00e0 hai ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 2 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3p l\u1edbn v\u1ec1 doanh thu m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh r\u00f5 nh\u1ea5t s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng, c\u1ea5u tr\u00fac k\u00eanh b\u00e1n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2026.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ta_bim_dung_mot_lan_thi_truong_chia_deu_cho_ca_ba_phan_khuc_thuong_hieu\"><\/span><b>T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n: Th\u1ecb tr\u01b0\u1eddng chia \u0111\u1ec1u cho c\u1ea3 ba ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi S\u1eefa c\u00f4ng th\u1ee9c, T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n ti\u1ebfp t\u1ee5c l\u00e0 nh\u00f3m ng\u00e0nh c\u00f3 quy m\u00f4 l\u1edbn nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9, chi\u1ebfm kho\u1ea3ng 27.2% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1036\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng t\u00e3 b\u1ec9m d\u00f9ng 1 l\u1ea7n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-3-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Doanh thu \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 kh\u00e1 \u0111\u1ed3ng \u0111\u1ec1u gi\u1eefa ba ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u: economy (34%), standard (35%) v\u00e0 premium (31%), cho th\u1ea5y nhu c\u1ea7u s\u1eed d\u1ee5ng t\u00e3 b\u1ec9m tr\u1ea3i d\u00e0i t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p. Tuy nhi\u00ean, khi \u0111i s\u00e2u v\u00e0o d\u1eef li\u1ec7u c\u1ee7a Top 10 th\u01b0\u01a1ng hi\u1ec7u, b\u1ee9c tranh thay \u0111\u1ed5i r\u00f5 r\u1ec7t: standard v\u00e0 premium tr\u1edf th\u00e0nh hai ph\u00e2n kh\u00fac d\u1eabn \u0111\u1ea7u, \u0111\u00f3ng g\u00f3p l\u1ea7n l\u01b0\u1ee3t kho\u1ea3ng 50% v\u00e0 37% doanh thu. Theo ch\u1ecb H\u01b0\u01a1ng, \u0111i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 an to\u00e0n v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o gi\u00e1 r\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a h\u00ecnh th\u1ee9c b\u00e1n combo, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac premium. D\u1eef li\u1ec7u cho th\u1ea5y doanh thu combo \u1edf nh\u00f3m cao c\u1ea5p t\u0103ng g\u1ea7n 200% so v\u1edbi n\u0103m 2024, v\u1edbi TikTok Shop l\u00e0 k\u00eanh t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t. Ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 nh\u1eadn \u0111\u1ecbnh: vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng mua combo gi\u00e1 cao cho th\u1ea5y h\u1ecd kh\u00f4ng c\u00f2n qu\u00e1 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 \u0111\u01a1n l\u1ebb, m\u00e0 \u0111ang t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i khi mua s\u1eafm.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sua_cong_thuc_tang_truong_on_dinh_tiktok_shop_tro_thanh_dong_luc_moi\"><\/span><b>S\u1eefa c\u00f4ng th\u1ee9c: T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, TikTok Shop tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1edbi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, doanh s\u1ed1 s\u1eefa c\u00f4ng th\u1ee9c \u0111\u1ea1t kho\u1ea3ng 3,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 40% so v\u1edbi c\u00f9ng k\u1ef3 2024, v\u1edbi s\u1ea3n l\u01b0\u1ee3ng 4,8 tri\u1ec7u s\u1ea3n ph\u1ea9m (+23% YoY).\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1033\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng s\u1eefa c\u00f4ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-4-1-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 k\u00eanh b\u00e1n, Shopee ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p doanh thu cao nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c h\u00e0nh vi mua l\u1eb7p l\u1ea1i v\u00e0 mua \u0111\u1ecbnh k\u1ef3. Tuy nhi\u00ean, \u0111i\u1ec3m nh\u1ea5n n\u1ed5i b\u1eadt c\u1ee7a n\u0103m 2025 l\u00e0 s\u1ef1 t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd c\u1ee7a TikTok Shop, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 62%. Theo ch\u1ecb H\u01b0\u01a1ng, m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed gi\u00fap TikTok Shop kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c n\u1ed9i dung v\u1edbi m\u1ee5c \u0111\u00edch t\u01b0 v\u1ea5n, chia s\u1ebb ki\u1ebfn th\u1ee9c nu\u00f4i con &#8211; y\u1ebfu t\u1ed1 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eefa c\u00f4ng th\u1ee9c c\u1ee7a b\u1ed1 m\u1eb9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u, Top 10 brand chi\u1ebfm t\u1edbi 71% t\u1ed5ng doanh s\u1ed1, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u1eadp trung cao. C\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia nh\u01b0 Abbott, Nestl\u00e9, Meiji v\u1eabn d\u1eabn d\u1eaft v\u1ec1 quy m\u00f4, song ch\u1ecb H\u01b0\u01a1ng \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd \u0111\u1ebfn s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, hi\u1ec7n chi\u1ebfm 32% th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1edbi 92% qua n\u0103m (YoY).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, theo g\u00f3c nh\u00ecn c\u1ee7a ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7, trong giai \u0111o\u1ea1n 2025, th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1eadp trung t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u1edf ph\u00e2n kh\u00fac trung &#8211; cao c\u1ea5p. Theo \u0111\u00f3, Shop Mall v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng social commerce nh\u01b0 TikTok Shop &#8211; n\u01a1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o l\u00e0m t\u1ed1t n\u1ed9i dung, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u00e0i b\u1ea3n s\u1ebd chi\u1ebfm l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_lan_song_tang_truong_nam_2026_xu_huong_va_giai_phap_thuc_chien\"><\/span><b>4. L\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng n\u0103m 2026: Xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc sang giai \u0111o\u1ea1n 2026, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t l\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng m\u1edbi, trong \u0111\u00f3 social commerce \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m. Th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, anh H\u00f9ng Nguy\u1ec5n &#8211; Client Solution Director t\u1ea1i Blueseed Digital \u0111\u00e3 c\u00f3 ph\u1ea7n chia s\u1ebb \u0111\u1ea7y t\u00e2m huy\u1ebft v\u1ec1 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn cho doanh nghi\u1ec7p.\u00a0\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1037\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"L\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9 n\u0103m 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-5-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e2%80%9csocial_commerce_first%e2%80%9d_nen_tang_tang_truong_cho_2026\"><\/span><b>\u201cSocial commerce first\u201d: N\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng cho 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo anh H\u00f9ng Nguy\u1ec5n, 2026 s\u1ebd n\u0103m social commerce b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd. Thay v\u00ec ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t fanpage hay m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng duy nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n ph\u1ee7 n\u1ed9i dung tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i c\u00f9ng l\u00fac nh\u01b0 TikTok, Facebook, YouTube Shorts, livestream v\u00e0 c\u00e1c k\u00eanh c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u1ebfn t\u1eeb b\u00e0i to\u00e1n chi ph\u00ed, khi c\u00e1c s\u00e0n TM\u0110T li\u00ean t\u1ee5c t\u0103ng ph\u00ed, vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (paid media) khi\u1ebfn doanh nghi\u1ec7p lu\u00f4n r\u01a1i v\u00e0o v\u00f2ng xo\u00e1y \u201c\u0111\u1ed1t ng\u00e2n s\u00e1ch &#8211; \u00e1p l\u1ef1c ch\u1ec9 s\u1ed1\u201d. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c t\u0103ng c\u01b0\u1eddng ngu\u1ed3n truy c\u1eadp t\u1ef1 nhi\u00ean (organic traffic) th\u00f4ng qua n\u1ed9i dung \u0111a k\u00eanh tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p then ch\u1ed1t gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi ki\u1ec3m so\u00e1t chi ph\u00ed v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"su_chuyen_dich_tu_viec_su_dung_kolkoc_sang_kos\"><\/span><b>S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng KOL\/KOC sang KOS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng kh\u00e1c \u0111\u01b0\u1ee3c anh H\u00f9ng Nguy\u1ec5n nh\u1ea5n m\u1ea1nh l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n trong m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu chi ti\u1ec1n \u0111\u1ec3 h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi KOC ho\u1eb7c KOL, th\u00ec hi\u1ec7n nay m\u00f4 h\u00ecnh KOS (Key Opinion Sales) &#8211; nh\u1eefng ng\u01b0\u1eddi v\u1eeba review, v\u1eeba b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp &#8211; \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m m\u1ea1nh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng KOS n\u1eb1m \u1edf kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u1ee5 th\u1ec3 m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o trong m\u1ed9t th\u00e1ng b\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau doanh thu, thu\u1ed9c nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0o, t\u1eeb \u0111\u00f3 ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh. Tuy nhi\u00ean, anh H\u00f9ng Nguy\u1ec5n l\u01b0u \u00fd r\u1eb1ng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf m\u1ed9t c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt, m\u00e0 \u1edf kh\u1ea3 n\u0103ng nh\u00e2n r\u1ed9ng quy m\u00f4 h\u1ee3p t\u00e1c. Mu\u1ed1n t\u0103ng doanh thu v\u00e0 gi\u1eef th\u1ecb ph\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ph\u1ee7 \u0111\u01b0\u1ee3c nhi\u1ec1u KOS, tr\u00ean nhi\u1ec1u k\u00eanh, v\u1edbi t\u1ea7n su\u1ea5t \u0111\u1ee7 l\u1edbn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"livestream_2026_tu_%e2%80%9cmega_live%e2%80%9d_sang_giai_tri_%e2%80%93_mua_sam_ben_vung\"><\/span><b>Livestream 2026: T\u1eeb \u201cmega live\u201d sang gi\u1ea3i tr\u00ed &#8211; mua s\u1eafm b\u1ec1n v\u1eefng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Livestream v\u1eabn l\u00e0 m\u1ea3nh gh\u00e9p quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i social commerce, nh\u01b0ng nh\u1eefng phi\u00ean mega live b\u00f9ng n\u1ed5 nh\u01b0ng bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p s\u1ebd d\u1ea7n nh\u01b0\u1eddng ch\u1ed7 cho livestream mang t\u00ednh gi\u1ea3i tr\u00ed, duy tr\u00ec \u0111\u1ec1u \u0111\u1eb7n v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song \u0111\u00f3, m\u00f4 h\u00ecnh livestream th\u00f4ng qua MCN (Multi-Channel Network &#8211; M\u1ea1ng l\u01b0\u1edbi \u0111a k\u00eanh) ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng b\u00e1n h\u00e0ng c\u0169ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. C\u00e1c phi\u00ean live k\u00e9o d\u00e0i t\u1eeb 8 &#8211; 12 ti\u1ebfng, quy t\u1ee5 nhi\u1ec1u nh\u00e3n h\u00e0ng c\u00f9ng t\u1ec7p kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 t\u1ea1o doanh s\u1ed1 m\u00e0 c\u00f2n t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft lu\u1eadn l\u1ea1i, theo anh H\u00f9ng, TM\u0110T trong giai \u0111o\u1ea1n 2026 kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh ph\u1ee5. \u0110\u1ed9 ph\u1ee7 v\u00e0 t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean TM\u0110T s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u1eafng thua tr\u00ean \u0111\u01b0\u1eddng \u0111ua th\u1ecb ph\u1ea7n. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m h\u01a1n, h\u1ecdc nhanh h\u01a1n v\u00e0 tri\u1ec3n khai linh ho\u1ea1t h\u01a1n s\u1ebd chi\u1ebfm l\u1ee3i th\u1ebf.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: <\/span><\/i><a href=\"https:\/\/metric.vn\/resource\/blog\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\"><i><span style=\"font-weight: 400;\">H\u00e0nh vi mua s\u1eafm ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 2025: Xu h\u01b0\u1edbng m\u1edbi t\u1eeb ph\u1ee5 huynh tr\u1ebb<\/span><\/i><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_chien_luoc_tang_truong_cho_nganh_me_be_tren_tmdt_2026\"><\/span><b>5. Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp n\u1ed1i ph\u1ea7n chia s\u1ebb v\u1ec1 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c, ch\u1ecb Hoa Ng\u1ecdc &#8211; Mothers &amp; Babies Category Manager t\u1ea1i Lazada \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1ec1 ti\u1ec1m n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ph\u00eda g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1eadn h\u00e0nh s\u00e0n TM\u0110T. Theo chia s\u1ebb t\u1eeb ch\u1ecb Hoa Ng\u1ecdc, nh\u1eefng con s\u1ed1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 trong giai \u0111o\u1ea1n 2024 &#8211; 2025 \u0111ang cho th\u1ea5y ng\u00e0nh h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u r\u1ea5t b\u1ec1n v\u1eefng, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho \u0111\u00e0 ph\u00e1t tri\u1ec3n ti\u1ebfp t\u1ee5c trong n\u0103m 2026 v\u00e0 c\u00e1c n\u0103m sau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i b\u1edfi ba nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nhu c\u1ea7u d\u00e0i h\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o b\u1edfi t\u1ef7 l\u1ec7 sinh \u1ed5n \u0111\u1ecbnh<\/b><span style=\"font-weight: 400;\">, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u1edf m\u1ee9c cao trong \u00edt nh\u1ea5t 1 &#8211; 2 n\u0103m t\u1edbi, th\u1eadm ch\u00ed xa h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c chi tr\u1ea3 c\u1ee7a ph\u1ee5 huynh ng\u00e0y c\u00e0ng t\u0103ng: <\/b><span style=\"font-weight: 400;\">gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng trung b\u00ecnh (AOV) c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh r\u00f5: ph\u1ee5 huynh s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i \u0111\u01a1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nhu c\u1ea7u t\u00ecm ki\u1ebfm cao:<\/b><span style=\"font-weight: 400;\"> Trong giai \u0111o\u1ea1n 2024 &#8211; 2025, l\u01b0\u1ee3t truy c\u1eadp ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean Lazada t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh kho\u1ea3ng 20%, cao h\u01a1n nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c. \u0110\u00e1ng ch\u00fa \u00fd, search (t\u00ecm ki\u1ebfm) lu\u00f4n l\u00e0 ngu\u1ed3n truy c\u1eadp chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 h\u00ecnh th\u00e0nh r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong quy\u1ebft \u0111\u1ecbnh mua, \u0111\u1eb7c bi\u1ec7t v\u1edbi ph\u1ee5 huynh &#8211; nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea9n tr\u1ecdng cao.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng quan s\u00e1t \u0111\u01b0\u1ee3c, ch\u1ecb Hoa Ng\u1ecdc \u0111\u1ec1 xu\u1ea5t 4 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n c\u1ea7n t\u1eadp trung trong n\u0103m 2026:<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1038\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T 2026\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-6-1-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"xay_dung_danh_muc_san_pham_%e2%80%9cdu_rong_nhung_co_mui_nhon%e2%80%9d\"><\/span><b>X\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u201c\u0111\u1ee7 r\u1ed9ng nh\u01b0ng c\u00f3 m\u0169i nh\u1ecdn\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ea7n bao ph\u1ee7 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nhu c\u1ea7u t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb, combo, s\u1ea3n ph\u1ea9m nhi\u1ec1u k\u00edch th\u01b0\u1edbc,&#8230; \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i kh\u00e1c nhau. Tuy nhi\u00ean, song song v\u1edbi \u0111\u1ed9 r\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u00e3 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 tr\u1ecdng t\u00e2m, \u0111\u1eb7c bi\u1ec7t l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combo gi\u00e1 tr\u1ecb l\u1edbn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf ri\u00eang cho k\u00eanh TM\u0110T<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"khuyen_mai_hap_dan_nhung_phai_ben_vung\"><\/span><b>Khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0ng ph\u1ea3i b\u1ec1n v\u1eefng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3m gi\u00e1 s\u00e2u c\u00f3 th\u1ec3 gia t\u0103ng doanh s\u1ed1 trong ng\u1eafn h\u1ea1n, nh\u01b0ng v\u1ec1 d\u00e0i h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00e2n b\u1eb1ng h\u01a1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1, m\u00e3 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gia t\u0103ng gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m thay v\u00ec ch\u1ec9 gi\u1ea3m gi\u00e1: qu\u00e0 t\u1eb7ng, sample, combo d\u00f9ng th\u1eed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u00e1nh t\u1ea1o gi\u1ea3m gi\u00e1 li\u00ean t\u1ee5c hay ch\u1ec9 gi\u1ea3m gi\u00e1 s\u00e2u v\u00e0 nh\u1eefng d\u1ecbp gi\u1ea3m gi\u00e1 l\u1edbn, t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng th\u00f3i quen ch\u1ec9 mua khi c\u00f3 \u0111\u1ebfn ng\u00e0y \u201csi\u00eau sale\u201d<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"toi_uu_hoa_nguon_truy_cap_da_diem_cham\"><\/span><b>T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n truy c\u1eadp \u0111a \u0111i\u1ec3m ch\u1ea1m\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o n\u1ed9i s\u00e0n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat ngu\u1ed3n truy c\u1eadp t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thu h\u00fat v\u00e0 d\u1eabn d\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 s\u00e0n TM\u0110T<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng t\u1ed1t h\u00e0nh vi t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng \u0111\u00e3 c\u00f3 s\u1eb5n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh h\u00e0ng n\u00e0y<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo s\u00e1t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng t\u1eeb nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc \u0111\u1ebfn mua h\u00e0ng \u0111\u1ec3 c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch th\u00fac \u0111\u1ea9y h\u00e0nh vi ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"trai_nghiem_mua_lap_lai_%e2%80%93_chia_khoa_cho_tang_truong_dai_han\"><\/span><b>Tr\u1ea3i nghi\u1ec7m &amp; mua l\u1eb7p l\u1ea1i &#8211; ch\u00eca kh\u00f3a cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung \u0111\u1ebfn c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 v\u1eadn h\u00e0nh t\u01b0\u1edfng ch\u1eebng \u201cc\u01a1 b\u1ea3n\u201d l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 quay l\u1ea1i hay kh\u00f4ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n ph\u00f9 h\u1ee3p theo khu v\u1ef1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh, m\u00f4 t\u1ea3, th\u00f4ng tin s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng, minh b\u1ea1ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u0103m s\u00f3c h\u1eadu m\u00e3i v\u00e0 t\u1ea1o l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean b\u00e0i b\u1ea3n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1i di\u1ec7n Lazada nh\u1ea5n m\u1ea1nh trong webinar: <\/span><i><span style=\"font-weight: 400;\">\u201cLon s\u1eefa \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 theo b\u00e9 c\u1ea3 v\u00f2ng \u0111\u1eddi.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u chinh ph\u1ee5c \u0111\u01b0\u1ee3c b\u1ed1 m\u1eb9 ngay t\u1eeb l\u1ea7n mua \u0111\u1ea7u ti\u00ean, c\u01a1 h\u1ed9i gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong nhi\u1ec1u n\u0103m ti\u1ebfp theo l\u00e0 v\u00f4 c\u00f9ng l\u1edbn &#8211; v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Webinar \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, m\u00e0 c\u00f2n m\u1edf ra g\u00f3c nh\u00ecn d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 g\u1ee3i m\u1edf c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m t\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9, anh ch\u1ecb vui l\u00f2ng \u0111\u1ec3 l\u1ea1i brief v\u1ec1 Market Research E-Commerce qua email: <\/span><a href=\"mailto:marketing@metric.vn\"><span style=\"font-weight: 400;\">marketing@metric.vn<\/span><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=personal-care-2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><em><b>V\u1ec1 Metric.vn<\/b><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website: http:\/\/www.metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metric.vn &#8211; Ng\u00e0y 25\/12\/2025, Metric t\u1ed5 ch\u1ee9c webinar \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d. S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 mang&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[11,5,10,4],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","tag-bao-cao-thi-truong","tag-du-bao","tag-market-insight","tag-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/webinar-nganh-me-va-be-1-1-scaled.png?fit=2560%2C1706&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":3,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1031\/revisions"}],"predecessor-version":[{"id":1041,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1031\/revisions\/1041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1034"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}