{"id":1020,"date":"2025-12-31T12:46:29","date_gmt":"2025-12-31T05:46:29","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1020"},"modified":"2025-12-31T12:51:34","modified_gmt":"2025-12-31T05:51:34","slug":"thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng s\u1eefa c\u00f4ng th\u1ee9c Vi\u1ec7t Nam: Xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 40% trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, \u0111\u1ea1t 3.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. Ph\u1ee5 huynh th\u1ebf h\u1ec7 m\u1edbi kh\u00f4ng c\u00f2n ch\u1ec9 t\u00ecm ki\u1ebfm s\u1eefa &#8220;\u0111\u1ee7 dinh d\u01b0\u1ee1ng&#8221; m\u00e0 \u0111ang chuy\u1ec3n sang c\u00e1c gi\u1ea3i ph\u00e1p chuy\u00ean bi\u1ec7t, h\u1eefu c\u01a1 v\u00e0 khoa h\u1ecdc. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, nh\u1eefng xu h\u01b0\u1edbng \u0111ang \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi ti\u00eau d\u00f9ng, v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#toan_canh_thi_truong_sua_cong_thuc_tai_viet_nam_hien_nay\" title=\"To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay\">To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#quy_mo_thi_truong_sua_cong_thuc_va_vai_tro_trong_nganh_me_be\" title=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 vai tr\u00f2 trong ng\u00e0nh M\u1eb9 &amp; B\u00e9\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 vai tr\u00f2 trong ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#dac_diem_tieu_dung_nhom_san_pham_sua_cong_thuc\" title=\"\u0110\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c\">\u0110\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#xu_huong_tieu_dung_dang_dinh_hinh_thi_truong_sua_cong_thuc\" title=\"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c\">Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#co_hoi_tang_truong_dai_han_cua_thi_truong_sua_cong_thuc\" title=\"C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c\">C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#mo_rong_thi_truong_o_cac_dong_sua_cong_thuc_chuyen_biet_gia_tri_cao\" title=\"M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c d\u00f2ng s\u1eefa c\u00f4ng th\u1ee9c chuy\u00ean bi\u1ec7t, gi\u00e1 tr\u1ecb cao\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c d\u00f2ng s\u1eefa c\u00f4ng th\u1ee9c chuy\u00ean bi\u1ec7t, gi\u00e1 tr\u1ecb cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#co_hoi_cho_thuong_hieu_moi_neu_xay_dung_dung_dinh_vi_va_chien_luoc_niem_tin\" title=\"C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu x\u00e2y d\u1ef1ng \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ni\u1ec1m tin\">C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu x\u00e2y d\u1ef1ng \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ni\u1ec1m tin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-sua-cong-thuc-viet-nam-xu-huong-va-co-hoi-tang-truong-cho-thuong-hieu-2026\/#tam_ket\" title=\"T\u1ea1m k\u1ebft\">T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"toan_canh_thi_truong_sua_cong_thuc_tai_viet_nam_hien_nay\"><\/span><b>To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"quy_mo_thi_truong_sua_cong_thuc_va_vai_tro_trong_nganh_me_be\"><\/span><b>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 vai tr\u00f2 trong ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 c\u1ee7a Metric, nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c \u0111\u1ea1t doanh s\u1ed1 3.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 40% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024. S\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra \u0111\u1ea1t 4.8 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 23% cho th\u1ea5y nhu c\u1ea7u ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb l\u1eabn quy m\u00f4.<\/span><\/p>\n<div id=\"attachment_1021\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1021\" class=\"wp-image-1021 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/56.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1021\" class=\"wp-caption-text\"><em>Doanh s\u1ed1 nh\u00f3m S\u1eefa c\u00f4ng th\u1ee9c trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 &#8211; Ngu\u1ed3n: Metric.vn<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Trong c\u01a1 c\u1ea5u ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, S\u1eefa c\u00f4ng th\u1ee9c chi\u1ebfm 19.1% th\u1ecb ph\u1ea7n doanh s\u1ed1, \u0111\u1ee9ng th\u1ee9 hai ch\u1ec9 sau T\u00e3 b\u1ec9m. \u0110\u00e1ng ch\u00fa \u00fd, m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a S\u1eefa c\u00f4ng th\u1ee9c v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh c\u1ee7a to\u00e0n ng\u00e0nh, ph\u1ea3n \u00e1nh \u0111\u00e2y l\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd t\u1eeb c\u1ea3 ph\u00eda nh\u00e0 s\u1ea3n xu\u1ea5t l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i, Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 65% th\u1ecb ph\u1ea7n doanh s\u1ed1, trong khi Lazada chi\u1ebfm 19% v\u00e0 \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt v\u1edbi t\u1ef7 tr\u1ecdng cao trong nh\u00f3m S\u1eefa c\u00f4ng th\u1ee9c so v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. TikTok Shop \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi v\u1edbi m\u1ee9c t\u0103ng 62% so v\u1edbi c\u00f9ng k\u1ef3, nh\u1edd m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed, ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi t\u00ecm hi\u1ec3u v\u00e0 mua s\u1eafm c\u1ee7a th\u1ebf h\u1ec7 ph\u1ee5 huynh tr\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2026, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 c\u00f3 th\u1ec3 \u0111\u1ea1t 33.8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 35% so v\u1edbi n\u0103m 2025. Trong \u0111\u00f3, S\u1eefa c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng, nh\u1edd xu h\u01b0\u1edbng cao c\u1ea5p ho\u00e1 v\u00e0 chuy\u00ean bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<blockquote><p>&gt;&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\">Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T: T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2026<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"dac_diem_tieu_dung_nhom_san_pham_sua_cong_thuc\"><\/span><b>\u0110\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi nhi\u1ec1u ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng kh\u00e1c, th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t, t\u1ea1o n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p trong ng\u00e0nh.<\/span><\/p>\n<p><b>T\u00ednh thi\u1ebft y\u1ebfu cao:<\/b><span style=\"font-weight: 400;\"> S\u1eefa c\u00f4ng th\u1ee9c l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf, \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n 0-3 tu\u1ed5i. Nhu c\u1ea7u n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf, b\u1edfi ph\u1ee5 huynh lu\u00f4n \u01b0u ti\u00ean chi ti\u00eau cho dinh d\u01b0\u1ee1ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a con.<\/span><\/p>\n<p><b>Chu k\u1ef3 mua l\u1eb7p l\u1ea1i ng\u1eafn:<\/b><span style=\"font-weight: 400;\"> M\u1ed7i h\u1ed9p s\u1eefa th\u01b0\u1eddng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1eed d\u1ee5ng trong kho\u1ea3ng <\/span><b>3-4 tu\u1ea7n<\/b><span style=\"font-weight: 400;\">, t\u1ea1o ra t\u1ea7n su\u1ea5t mua s\u1eafm \u0111\u1ec1u \u0111\u1eb7n v\u00e0 li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi gia t\u0103ng kh\u1ea3 n\u0103ng duy tr\u00ec m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>\u0110\u1ed9 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u cao:<\/b><span style=\"font-weight: 400;\"> D\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y c\u00e1c b\u00e0 m\u1eb9 c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa trong su\u1ed1t giai \u0111o\u1ea1n t\u1eeb s\u01a1 sinh \u0111\u1ebfn \u0103n d\u1eb7m. C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo t\u1eebng \u0111\u1ed9 tu\u1ed5i li\u00ean ti\u1ebfp, nh\u01b0 Similac 5G, Aptamil Profutura \u00dac, NAN Optipro Plus, Enfagrow A+ NeuroPro \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb.<\/span><\/p>\n<p><b>Quy\u1ebft \u0111\u1ecbnh mua d\u1ef1a tr\u00ean ni\u1ec1m tin:<\/b><span style=\"font-weight: 400;\"> Kh\u00f4ng gi\u1ed1ng c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh kh\u00e1c, vi\u1ec7c ch\u1ecdn s\u1eefa cho con th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ee5 huynh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb b\u00e1c s\u0129, c\u1ed9ng \u0111\u1ed3ng ph\u1ee5 huynh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Khi \u0111\u00e3 tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd \u00edt c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i sang s\u1ea3n ph\u1ea9m kh\u00e1c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"xu_huong_tieu_dung_dang_dinh_hinh_thi_truong_sua_cong_thuc\"><\/span><b>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng chuy\u1ec3n bi\u1ebfn quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb ti\u00eau ch\u00ed \u201c\u0111\u1ee7 dinh d\u01b0\u1ee1ng\u201d sang \u201cdinh d\u01b0\u1ee1ng chuy\u00ean bi\u1ec7t v\u00e0 khoa h\u1ecdc\u201d. Ph\u1ee5 huynh kh\u00f4ng c\u00f2n ch\u1ec9 h\u1ecfi s\u1eefa c\u00f3 \u0111\u1ee7 dinh d\u01b0\u1ee1ng kh\u00f4ng m\u00e0 ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c s\u1eefa c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh tr\u1ea1ng c\u1ee5 th\u1ec3 c\u1ee7a con hay kh\u00f4ng.<\/span><\/p>\n<p><b>S\u1eefa c\u00f4ng th\u1ee9c \u0111\u1eb7c tr\u1ecb t\u0103ng tr\u01b0\u1edfng m\u1ea1nh:<\/b><span style=\"font-weight: 400;\"> D\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y c\u00e1c d\u00f2ng s\u1eefa \u201ckh\u00f4ng\/\u00edt lactose\u201d t\u0103ng tr\u01b0\u1edfng 35%, trong khi s\u1eefa \u201corganic\u201d t\u0103ng 58% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u1eefng con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng chuy\u00ean bi\u1ec7t, nh\u1eb1m \u0111\u00e1p \u1ee9ng v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee5 th\u1ec3 c\u1ee7a tr\u1ebb nh\u01b0 tr\u00e0o ng\u01b0\u1ee3c, d\u1ecb \u1ee9ng lactose, sinh non ho\u1eb7c sinh m\u1ed5.<\/span><\/p>\n<div id=\"attachment_1023\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1023\" class=\"wp-image-1023 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/58.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1023\" class=\"wp-caption-text\"><em>S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u00f3m S\u1eefa organic v\u00e0 nh\u00f3m S\u1eefa kh\u00f4ng\/\u00edt lactose &#8211; Ngu\u1ed3n: Metric.vn<\/em><\/p><\/div>\n<p><b>Xu h\u01b0\u1edbng cao c\u1ea5p ho\u00e1 (premium ho\u00e1):<\/b><span style=\"font-weight: 400;\"> Theo d\u1eef li\u1ec7u t\u1eeb Metric, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao tr\u00ean 600.000 \u0111\u1ed3ng \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, trong \u0111\u00f3 ph\u00e2n kh\u00fac tr\u00ean 900.000 \u0111\u1ed3ng t\u0103ng tr\u01b0\u1edfng 77%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ph\u1ee5 huynh s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m mang l\u1ea1i gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn t\u1ed1t h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 v\u00e0 c\u00f4ng ngh\u1ec7 dinh d\u01b0\u1ee1ng.<\/span><\/p>\n<p><b>Xu h\u01b0\u1edbng organic v\u00e0 t\u1ef1 nhi\u00ean:<\/b><span style=\"font-weight: 400;\"> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m organic, \u01b0u ti\u00ean th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean v\u00e0 h\u1ea1n ch\u1ebf ph\u1ee5 gia nh\u00e2n t\u1ea1o. Tr\u01b0\u1edbc m\u1ed1i quan ng\u1ea1i ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a ph\u1ee5 huynh hi\u1ec7n \u0111\u1ea1i v\u1ec1 h\u00f3a ch\u1ea5t v\u00e0 th\u00e0nh ph\u1ea7n t\u1ed5ng h\u1ee3p, s\u1eefa c\u00f4ng th\u1ee9c h\u1eefu c\u01a1 v\u1edbi ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 quy tr\u00ecnh minh b\u1ea1ch \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean.<\/span><\/p>\n<p><b>Chuy\u00ean bi\u1ec7t h\u00f3a theo giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n:<\/b><span style=\"font-weight: 400;\"> Th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0y c\u00e0ng chi ti\u1ebft theo \u0111\u1ed9 tu\u1ed5i v\u00e0 nhu c\u1ea7u. S\u1eefa kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c chia theo 4 giai \u0111o\u1ea1n th\u00f4ng th\u01b0\u1eddng (0-6 th\u00e1ng, 6-12 th\u00e1ng, 1-3 tu\u1ed5i, 3-6 tu\u1ed5i) m\u00e0 c\u00f2n c\u00f3 c\u00e1c d\u00f2ng k\u1ebft h\u1ee3p cho nhi\u1ec1u l\u1ee9a tu\u1ed5i nh\u01b0 1+, 2+ \u0111\u1ec3 \u0111\u00e1p \u1ee9ng h\u00e0nh vi mua s\u1eafm tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"co_hoi_tang_truong_dai_han_cua_thi_truong_sua_cong_thuc\"><\/span><b>C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"mo_rong_thi_truong_o_cac_dong_sua_cong_thuc_chuyen_biet_gia_tri_cao\"><\/span><b>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c d\u00f2ng s\u1eefa c\u00f4ng th\u1ee9c chuy\u00ean bi\u1ec7t, gi\u00e1 tr\u1ecb cao<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c ti\u00eau chu\u1ea9n \u0111ang d\u1ea7n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a nh\u01b0ng d\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng v\u1eabn r\u1ea5t l\u1edbn \u1edf nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb cao, n\u01a1i nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t.<\/span><\/p>\n<p><b>S\u1eefa c\u00f4ng th\u1ee9c \u0111\u1eb7c tr\u1ecb:<\/b><span style=\"font-weight: 400;\"> C\u00f9ng v\u1edbi xu h\u01b0\u1edbng gia t\u0103ng c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ti\u00eau h\u00f3a, d\u1ecb \u1ee9ng, tr\u00e0o ng\u01b0\u1ee3c \u1edf tr\u1ebb nh\u1ecf, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1eefa c\u00f4ng th\u1ee9c chuy\u00ean bi\u1ec7t \u0111ang t\u0103ng nhanh. C\u00e1c d\u00f2ng kh\u00f4ng\/\u00edt lactose ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 35%, b\u00ean c\u1ea1nh s\u1eefa cho tr\u1ebb sinh non v\u00e0 ch\u1ed1ng tr\u00e0o ng\u01b0\u1ee3c c\u0169ng cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn. \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao, \u0111\u1ed9 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p h\u01a1n so v\u1edbi s\u1eefa ti\u00eau chu\u1ea9n.<\/span><\/p>\n<p><b>S\u1eefa organic c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba:<\/b><span style=\"font-weight: 400;\"> V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 58%, s\u1eefa c\u00f4ng th\u1ee9c organic v\u1eabn \u0111ang trong giai \u0111o\u1ea1n m\u1edf r\u1ed9ng m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam. So v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, t\u1ef7 tr\u1ecdng s\u1eefa organic trong t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u1eabn c\u00f2n khi\u00eam t\u1ed1n, cho th\u1ea5y d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng l\u1edbn khi ph\u1ee5 huynh ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe l\u00e2u d\u00e0i v\u00e0 t\u00ednh b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>Ph\u00e2n kh\u00fac cao c\u1ea5p v\u00e0 si\u00eau cao c\u1ea5p:<\/b><span style=\"font-weight: 400;\"> C\u00e1c ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 600.000 \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng tr\u00ean 30%, trong \u0111\u00f3 n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 ph\u00e2n kh\u00fac tr\u00ean 900.000 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 77%. Thu nh\u1eadp c\u1ea3i thi\u1ec7n v\u00e0 t\u01b0 duy \u201c\u0111\u1ea7u t\u01b0 cho con l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u\u201d \u0111ang th\u00fac \u0111\u1ea9y nh\u00f3m kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cao cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t tr\u1ed9i.<\/span><\/p>\n<div id=\"attachment_1024\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1024\" class=\"wp-image-1024 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/59.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1024\" class=\"wp-caption-text\"><em>Ph\u00e2n kh\u00fac gi\u00e1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh \u1edf nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c &#8211; Ngu\u1ed3n: Metric.vn<\/em><\/p><\/div>\n<p><b>D\u1ea1ng th\u1ee9c m\u1edbi &#8211; s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa thanh:<\/b><span style=\"font-weight: 400;\"> S\u1eefa n\u01b0\u1edbc pha s\u1eb5n t\u0103ng tr\u01b0\u1edfng t\u1edbi 131%, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng l\u1edbn v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i trong nh\u1ecbp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1eefa thanh \u0111\u1ecbnh l\u01b0\u1ee3ng c\u0169ng \u0111\u01b0\u1ee3c ph\u1ee5 huynh \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn nh\u1edd t\u00ednh linh ho\u1ea1t, d\u1ec5 mang theo v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t li\u1ec1u l\u01b0\u1ee3ng ch\u00ednh x\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea1ng th\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n s\u1eefa b\u1ed9t truy\u1ec1n th\u1ed1ng v\u00e0 c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng khai th\u00e1c.<\/span><\/p>\n<div id=\"attachment_1022\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1022\" class=\"wp-image-1022 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/57.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1022\" class=\"wp-caption-text\"><em>Th\u1ecb ph\u1ea7n doanh s\u1ed1 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eebng d\u1ea1ng s\u1eefa &#8211; Ngu\u1ed3n: Metric.vn<\/em><\/p><\/div>\n<p><b>C\u01a1 h\u1ed9i t\u1eeb s\u1ea3n ph\u1ea9m b\u00e1n theo b\u1ed9 (combo, g\u00f3i s\u1ea3n ph\u1ea9m):<\/b><span style=\"font-weight: 400;\"> Doanh s\u1ed1 combo t\u0103ng 78%, cho th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1eb1m ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian c\u1ee7a ph\u1ee5 huynh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p, v\u00ed d\u1ee5 nh\u01b0 s\u1eefa &#8211; t\u00e3 &#8211; kh\u0103n \u01b0\u1edbt cho b\u00e9 &#8211; vitamin cho b\u00e9, nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean s\u00e0n TM\u0110T.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\">Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em 2025: T\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"co_hoi_cho_thuong_hieu_moi_neu_xay_dung_dung_dinh_vi_va_chien_luoc_niem_tin\"><\/span><b>C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu x\u00e2y d\u1ef1ng \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ni\u1ec1m tin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 t\u1eadp trung cao v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nh\u01b0ng c\u01a1 h\u1ed9i v\u1eabn c\u00f2n m\u1edf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu l\u1ef1a ch\u1ecdn \u0111\u00fang h\u01b0\u1edbng ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin d\u00e0i h\u1ea1n v\u1edbi ph\u1ee5 huynh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean t\u1eeb Ms. Hoa Ng\u1ecdc &#8211; Mothers &amp; Babies Category Manager t\u1ea1i Lazada:<\/span><\/p>\n<p><b>1. \u0110\u1ecbnh v\u1ecb &#8220;gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3&#8221; thay v\u00ec &#8220;gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n&#8221;:<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec c\u1ea1nh tranh tr\u1ef1c di\u1ec7n \u1edf ph\u00e2n kh\u00fac \u0111\u1ea1i tr\u00e0 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00ean t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u01b0 s\u1eefa cho tr\u1ebb d\u1ecb \u1ee9ng, sinh non, ho\u1eb7c s\u1eefa h\u1eefu c\u01a1 ch\u00e2u \u00c2u. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi d\u1ec5 h\u00ecnh th\u00e0nh nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 nhu c\u1ea7u \u0111\u1eb7c th\u00f9.<\/span><\/p>\n<p><b>2. T\u1eadn d\u1ee5ng k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/b><span style=\"font-weight: 400;\"> Theo d\u1eef li\u1ec7u t\u1eeb Metric, TikTok Shop t\u0103ng tr\u01b0\u1edfng 62% trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 chi\u1ebfm th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng l\u1edbn cho th\u1ea5y c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs m\u1eb9 b\u1ec9m, b\u00e1c s\u0129 nhi khoa, t\u1ea1o n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin t\u1eeb c\u1ed9ng \u0111\u1ed3ng thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 chi ph\u00ed cao.<\/span><\/p>\n<p><b>3. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao &#8211; quy m\u00f4 nh\u1ecf:<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec theo \u0111u\u1ed5i quy m\u00f4 l\u1edbn ngay t\u1eeb \u0111\u1ea7u, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00ean t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac cao c\u1ea5p, n\u01a1i bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 t\u1ed1t. Vi\u1ec7c ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 danh ti\u1ebfng, t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1028\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/60.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><b>4. Minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c:<\/b><span style=\"font-weight: 400;\"> Th\u1ebf h\u1ec7 ph\u1ee5 huynh m\u1edbi \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch ng\u00e0y c\u00e0ng cao. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 chu\u1ed7i kh\u1ed1i (blockchain) ho\u1eb7c m\u00e3 QR \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy xu\u1ea5t th\u00f4ng tin v\u1ec1 ngu\u1ed3n g\u1ed1c, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ki\u1ec3m \u0111\u1ecbnh c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><b>5. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5:<\/b><span style=\"font-weight: 400;\"> Th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ph\u1ee5 huynh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ho\u1eb7c n\u1ec1n t\u1ea3ng t\u01b0 v\u1ea5n dinh d\u01b0\u1ee1ng, theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb, k\u1ebft n\u1ed1i v\u1edbi chuy\u00ean gia y t\u1ebf, qua \u0111\u00f3 h\u00ecnh th\u00e0nh h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/span><\/p>\n<p><b>6. H\u1ee3p t\u00e1c v\u1edbi chuy\u00ean gia v\u00e0 t\u1ed5 ch\u1ee9c uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c li\u00ean k\u1ebft v\u1edbi b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m nhi, hi\u1ec7p h\u1ed9i dinh d\u01b0\u1ee1ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 x\u00e1c nh\u1eadn chuy\u00ean m\u00f4n, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c d\u00f2ng s\u1eefa \u0111\u1eb7c tr\u1ecb v\u00e0 dinh d\u01b0\u1ee1ng y h\u1ecdc. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 gi\u1ea3m r\u00e0o c\u1ea3n t\u00e2m l\u00fd khi ph\u1ee5 huynh l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tam_ket\"><\/span><b>T\u1ea1m k\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c Vi\u1ec7t Nam \u0111ang \u1edf giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, kh\u00f4ng ch\u1ec9 v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau d\u00f9ng. V\u1edbi doanh s\u1ed1 3.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 t\u0103ng tr\u01b0\u1edfng 40%, \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac h\u1ea5p d\u1eabn nh\u1ea5t trong ng\u00e0nh M\u1eb9 &amp; B\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Shopee v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh, nh\u01b0ng TikTok Shop \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c, anh\/ch\u1ecb c\u00f3 th\u1ec3 \u0111\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n c\u00f9ng chuy\u00ean gia v\u1ec1 Market Research, g\u1eedi brief c\u1ee5 th\u1ec3 v\u1ec1 email: marketing@metric.vn, ho\u1eb7c \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=ta-bim-tre-em&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">V\u1ec1 Metric.vn<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Website: http:\/\/www.metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Phone Number: 0338 062 221<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng S\u1eefa c\u00f4ng th\u1ee9c Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 40% trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng s\u1eefa c\u00f4ng th\u1ee9c Vi\u1ec7t Nam: Xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u 2026 - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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