{"id":1007,"date":"2025-12-26T17:13:55","date_gmt":"2025-12-26T10:13:55","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=1007"},"modified":"2025-12-26T17:14:43","modified_gmt":"2025-12-26T10:14:43","slug":"nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/","title":{"rendered":"Ng\u00e0nh h\u00e0ng M\u1eb9 &#038; B\u00e9 tr\u00ean TM\u0110T: T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 \u0111ang b\u00f9ng n\u1ed5 tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. D\u1eef li\u1ec7u 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 cho th\u1ea5y d\u00f9 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9 v\u1eabn duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, v\u1edbi s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t sang c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, ch\u00ednh h\u00e3ng v\u00e0 gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c chuy\u00ean bi\u1ec7t.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#toan_canh_nganh_me_be_tren_tmdt_trong_9_thang_dau_nam_2025\" title=\"To\u00e0n c\u1ea3nh ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025\">To\u00e0n c\u1ea3nh ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#thi_truong_buoc_vao_giai_doan_tang_truong_co_chon_loc\" title=\"Th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ecdn l\u1ecdc\">Th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ecdn l\u1ecdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#dong_luc_thuc_day_tang_truong_dai_han_nganh_me_be\" title=\"\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n ng\u00e0nh M\u1eb9 &amp; B\u00e9\">\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#nhu_cau_cham_soc_tre_nho_ngay_cang_duoc_dau_tu_bai_ban_hon\" title=\"Nhu c\u1ea7u ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n h\u01a1n\">Nhu c\u1ea7u ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#tmdt_tro_thanh_kenh_mua_sam_quen_thuoc_cho_cac_san_pham_me_be\" title=\"TM\u0110T tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm quen thu\u1ed9c cho c\u00e1c s\u1ea3n ph\u1ea9m M\u1eb9 &amp; B\u00e9\">TM\u0110T tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm quen thu\u1ed9c cho c\u00e1c s\u1ea3n ph\u1ea9m M\u1eb9 &amp; B\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#phan_khuc_gia_tang_truong_manh_tren_san_tmdt\" title=\"Ph\u00e2n kh\u00fac gi\u00e1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean s\u00e0n TM\u0110T\">Ph\u00e2n kh\u00fac gi\u00e1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean s\u00e0n TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#phan_khuc_gia_pho_thong_tiep_tuc_chiem_uu_the_ve_san_luong\" title=\"Ph\u00e2n kh\u00fac gi\u00e1 ph\u1ed5 th\u00f4ng ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng\">Ph\u00e2n kh\u00fac gi\u00e1 ph\u1ed5 th\u00f4ng ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#co_hoi_cho_thuong_hieu_me_be_nhin_tu_du_lieu_san\" title=\"C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 nh\u00ecn t\u1eeb d\u1eef li\u1ec7u s\u00e0n\">C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 nh\u00ecn t\u1eeb d\u1eef li\u1ec7u s\u00e0n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#co_hoi_o_cac_danh_muc_thiet_yeu_co_tan_suat_mua_cao\" title=\"C\u01a1 h\u1ed9i \u1edf c\u00e1c danh m\u1ee5c thi\u1ebft y\u1ebfu c\u00f3 t\u1ea7n su\u1ea5t mua cao\">C\u01a1 h\u1ed9i \u1edf c\u00e1c danh m\u1ee5c thi\u1ebft y\u1ebfu c\u00f3 t\u1ea7n su\u1ea5t mua cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#xay_dung_loi_the_thuong_hieu_tu_chat_luong_va_trai_nghiem_mua_sam\" title=\"X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm\">X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#thach_thuc_dat_ra_cho_thuong_hieu_me_be_tren_tmdt\" title=\"Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T\">Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#canh_tranh_cao_o_cac_danh_muc_pho_bien_va_ap_luc_ve_gia\" title=\"C\u1ea1nh tranh cao \u1edf c\u00e1c danh m\u1ee5c ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p l\u1ef1c v\u1ec1 gi\u00e1\">C\u1ea1nh tranh cao \u1edf c\u00e1c danh m\u1ee5c ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p l\u1ef1c v\u1ec1 gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#nguoi_tieu_dung_ngay_cang_uu_tien_an_toan_nguon_goc_va_uy_tin_thuong_hieu\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean an to\u00e0n, ngu\u1ed3n g\u1ed1c v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean an to\u00e0n, ngu\u1ed3n g\u1ed1c v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/nganh-hang-me-be-tren-tmdt-tang-truong-ben-vung-va-co-hoi-lon-cho-thuong-hieu-nam-2026\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"toan_canh_nganh_me_be_tren_tmdt_trong_9_thang_dau_nam_2025\"><\/span><b>To\u00e0n c\u1ea3nh ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo d\u1eef li\u1ec7u t\u1eeb Metric, ng\u00e0nh M\u1eb9 &amp; B\u00e9 trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 ghi nh\u1eadn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng. Doanh s\u1ed1 ng\u00e0nh M\u1eb9 &amp; B\u00e9 \u0111\u1ea1t <strong>16.7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, <strong>t\u0103ng tr\u01b0\u1edfng 3.8% so v\u1edbi c\u00f9ng k\u1ef3 2024<\/strong>. S\u1ea3n l\u01b0\u1ee3ng <strong>\u0111\u1ea1t 97.9 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, <strong>t\u0103ng 17.8%<\/strong> gi\u00fap ng\u00e0nh <strong>chi\u1ebfm 5.5% th\u1ecb ph\u1ea7n to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng TM\u0110T<\/strong>. Th\u00f4ng tin n\u00e0y cho th\u1ea5y, M\u1eb9 &amp; B\u00e9 \u0111ang kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Kh\u00e1c v\u1edbi nhi\u1ec1u ng\u00e0nh h\u00e0ng mang t\u00ednh chu k\u1ef3, M\u1eb9 &amp; B\u00e9 l\u00e0 nh\u00f3m ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu, g\u1eafn v\u1edbi nhu c\u1ea7u ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf h\u1eb1ng ng\u00e0y.\u00a0<\/span><\/p>\n<div id=\"attachment_1015\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1015\" class=\"wp-image-1015 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px-1200-x-800-px-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1015\" class=\"wp-caption-text\">Doanh s\u1ed1 ng\u00e0nh M\u1eb9 &amp; B\u00e9 \u0111\u1ea1t 16.7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 3.8% so v\u1edbi c\u00f9ng k\u1ef3 2024 &#8211; Ngu\u1ed3n Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh t\u00ednh thi\u1ebft y\u1ebfu, ng\u00e0nh M\u1eb9 &amp; B\u00e9 c\u0169ng th\u1ec3 hi\u1ec7n t\u00ednh m\u00f9a v\u1ee5 r\u00f5 r\u1ec7t. Doanh s\u1ed1 t\u0103ng m\u1ea1nh v\u00e0o c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc T\u1ebft (t\u1eeb th\u00e1ng 12 \u0111\u1ebfn th\u00e1ng 1) v\u00e0 th\u00e1ng 3 ngay sau k\u1ef3 ngh\u1ec9 T\u1ebft, khi ph\u1ee5 huynh c\u00f3 xu h\u01b0\u1edbng t\u00edch tr\u1eef s\u1ea3n ph\u1ea9m ho\u1eb7c mua qu\u00e0 t\u1eb7ng cho b\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 \u0111ang cho th\u1ea5y kh\u1ea3 n\u0103ng \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa nhu c\u1ea7u thi\u1ebft y\u1ebfu, v\u00f2ng \u0111\u1eddi s\u1eed d\u1ee5ng d\u00e0i (t\u1eeb giai \u0111o\u1ea1n s\u01a1 sinh \u0111\u1ebfn 5-6 tu\u1ed5i) v\u00e0 t\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y c\u0169ng t\u1ea1o ra n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"thi_truong_buoc_vao_giai_doan_tang_truong_co_chon_loc\"><\/span><b>Th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ecdn l\u1ecdc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e0nh M\u1eb9 &amp; B\u00e9 c\u1ee7a Metric cho th\u1ea5y ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 tr\u00ean s\u00e0n TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ecdn l\u1ecdc, khi doanh thu kh\u00f4ng c\u00f2n ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u m\u00e0 t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 tin c\u1eady v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, hai danh m\u1ee5c T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 chi\u1ebfm g\u1ea7n 50% t\u1ed5ng doanh s\u1ed1 to\u00e0n ng\u00e0nh, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u1ea7n l\u01b0\u1ee3t 89% v\u00e0 40% so v\u1edbi c\u00f9ng k\u1ef3 2024. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chi ti\u00eau c\u1ee7a ph\u1ee5 huynh \u0111ang t\u1eadp trung m\u1ea1nh h\u01a1n v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u ch\u0103m s\u00f3c h\u1eb1ng ng\u00e0y v\u00e0 s\u1ee9c kh\u1ecfe l\u00e2u d\u00e0i c\u1ee7a tr\u1ebb.<\/span><\/p>\n<div id=\"attachment_1014\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1014\" class=\"wp-image-1014 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/50.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1014\" class=\"wp-caption-text\">T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 chi\u1ebfm g\u1ea7n 50% t\u1ed5ng doanh s\u1ed1 to\u00e0n ng\u00e0nh &#8211; Ngu\u1ed3n: Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 c\u00f2n \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m b\u00e1n theo combo. Trong nh\u00f3m T\u00e3 b\u1ec9m, doanh s\u1ed1 combo t\u0103ng 147% v\u00e0 chi\u1ebfm 47% th\u1ecb ph\u1ea7n, ri\u00eang TikTok Shop \u0111\u1ea1t t\u1edbi 71%, cao g\u1ea5p \u0111\u00f4i Shopee. \u1ede nh\u00f3m S\u1eefa c\u00f4ng th\u1ee9c, doanh s\u1ed1 combo t\u0103ng 78% v\u00e0 t\u1eadp trung \u1edf ph\u00e2n kh\u00fac gi\u00e1 cao. S\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh c\u1ee7a combo ph\u1ea3n \u00e1nh t\u00e2m l\u00fd \u201cmua nhi\u1ec1u \u0111\u1ec3 ti\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m\u201d c\u1ee7a ph\u1ee5 huynh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt;&gt;Xem th\u00eam: <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em 2025: T\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n<\/span><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"dong_luc_thuc_day_tang_truong_dai_han_nganh_me_be\"><\/span><b>\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"nhu_cau_cham_soc_tre_nho_ngay_cang_duoc_dau_tu_bai_ban_hon\"><\/span><b>Nhu c\u1ea7u ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n h\u01a1n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ebf h\u1ec7 cha m\u1eb9 tr\u1ebb ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho con, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m trong ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9. N\u0103m 2025, nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p m\u1edbi nh\u01b0 Bobby Organic, Huggies Black Label hay Huggies Gentle Soft ghi nh\u1eadn doanh s\u1ed1 t\u0103ng nhanh ngay sau khi ra m\u1eaft, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc xu h\u01b0\u1edbng n\u00e0y, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c &#8220;premium tiering&#8221; (ph\u00e2n t\u1ea7ng s\u1ea3n ph\u1ea9m) b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng danh m\u1ee5c t\u1eeb ph\u1ed5 th\u00f4ng \u0111\u1ebfn cao c\u1ea5p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong nh\u00f3m h\u00e0ng T\u00e3 b\u1ec9m, th\u1ecb tr\u01b0\u1eddng ph\u00e2n b\u1ed5 \u0111\u1ec1u gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac: b\u00ecnh d\u00e2n (34%), ph\u1ed5 th\u00f4ng (35%) v\u00e0 cao c\u1ea5p (31%). Tuy nhi\u00ean, trong top 10 th\u01b0\u01a1ng hi\u1ec7u, ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng v\u00e0 cao c\u1ea5p chi\u1ebfm l\u1ea7n l\u01b0\u1ee3t 50% v\u00e0 37% doanh s\u1ed1, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<div id=\"attachment_1010\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1010\" class=\"wp-image-1010 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1010\" class=\"wp-caption-text\">Th\u1ecb ph\u1ea7n doanh s\u1ed1 c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m &#8211; Ngu\u1ed3n: Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e0nh M\u1eb9 &amp; B\u00e9 t\u1eeb Metric, ph\u1ee5 huynh ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng chuy\u00ean bi\u1ec7t nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee5 th\u1ec3 c\u1ee7a tr\u1ebb nh\u01b0 tr\u00e0o ng\u01b0\u1ee3c, d\u1ecb \u1ee9ng, sinh non, sinh m\u1ed5 ho\u1eb7c h\u1ec7 ti\u00eau h\u00f3a nh\u1ea1y c\u1ea3m. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua m\u1ee9c t\u0103ng tr\u01b0\u1edfng 35% c\u1ee7a ph\u00e2n kh\u00fac s\u1eefa kh\u00f4ng\/\u00edt lactose, c\u00f9ng s\u1ef1 m\u1edf r\u1ed9ng nhanh c\u1ee7a c\u00e1c d\u00f2ng s\u1eefa \u0111\u1eb7c tr\u1ecb tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tmdt_tro_thanh_kenh_mua_sam_quen_thuoc_cho_cac_san_pham_me_be\"><\/span><b>TM\u0110T tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm quen thu\u1ed9c cho c\u00e1c s\u1ea3n ph\u1ea9m M\u1eb9 &amp; B\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TM\u0110T \u0111ang tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m M\u1eb9 &amp; B\u00e9, khi v\u1eeba \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u1ec7n l\u1ee3i v\u1eeba h\u1ed7 tr\u1ee3 ph\u1ee5 huynh ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1ed1t h\u01a1n. Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi\u00a0 61% th\u1ecb ph\u1ea7n, doanh s\u1ed1 t\u0103ng 14%. Trong khi \u0111\u00f3, TikTok Shop l\u00e0 k\u00eanh t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, ghi nh\u1eadn m\u1ee9c t\u0103ng 135% v\u00e0 m\u1edf r\u1ed9ng th\u00eam 14% th\u1ecb ph\u1ea7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh n\u1ed9i dung &#8211; mua s\u1eafm &#8211; livestream gi\u00fap TM\u0110T kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i mua h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 k\u00eanh h\u1ed7 tr\u1ee3 ph\u1ee5 huynh t\u00ecm hi\u1ec3u ki\u1ebfn th\u1ee9c, xem \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c tr\u1ebb ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y c\u1ea3 t\u1ea7n su\u1ea5t mua l\u1eabn gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede g\u00f3c \u0111\u1ed9 k\u00eanh b\u00e1n, k\u00eanh C2C (Consumer to Consumer) hi\u1ec7n v\u1eabn \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn trong th\u1ecb tr\u01b0\u1eddng t\u00e3 b\u1ec9m, chi\u1ebfm 55% th\u1ecb ph\u1ea7n. Tuy nhi\u00ean, k\u00eanh MT (Modern Trade &#8211; c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb M\u1eb9 &amp; B\u00e9) \u0111ang ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i, dao \u0111\u1ed9ng t\u1eeb 400-600%, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Con C\u01b0ng Official Store, Bibo Mart Ch\u00ednh H\u00e3ng v\u00e0 KidsPlaza Official.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang c\u00e1c k\u00eanh b\u00e1n uy t\u00edn v\u00e0 ch\u00ednh h\u00e3ng. \u0110\u1ed3ng th\u1eddi cho th\u1ea5y TM\u0110T \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm s\u1ea3n ph\u1ea9m cho tr\u1ebb nh\u1ecf, t\u1eeb th\u00f4ng tin s\u1ea3n ph\u1ea9m chi ti\u1ebft, \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 v\u00e0 giao h\u00e0ng nhanh.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt;&gt;Xem th\u00eam: <\/span><a href=\"https:\/\/metric.vn\/resource\/blog\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\"><span style=\"font-weight: 400;\">H\u00e0nh vi mua s\u1eafm ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 2025: Xu h\u01b0\u1edbng m\u1edbi t\u1eeb ph\u1ee5 huynh tr\u1ebb<\/span><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"phan_khuc_gia_tang_truong_manh_tren_san_tmdt\"><\/span><b>Ph\u00e2n kh\u00fac gi\u00e1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean s\u00e0n TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"phan_khuc_gia_pho_thong_tiep_tuc_chiem_uu_the_ve_san_luong\"><\/span><b>Ph\u00e2n kh\u00fac gi\u00e1 ph\u1ed5 th\u00f4ng ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y ph\u00e2n kh\u00fac gi\u00e1 trung &#8211; cao c\u1ea5p \u0111ang l\u00e0 nh\u00f3m t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u00f9 ch\u01b0a chi\u1ebfm \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede nh\u00f3m T\u00e3 b\u1ec9m, ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 200.000 &#8211; 400.000 \u0111\u1ed3ng v\u1eabn gi\u1eef vai tr\u00f2 ch\u1ee7 l\u1ef1c v\u1ec1 doanh s\u1ed1, trong khi c\u00e1c ph\u00e2n kh\u00fac t\u1eeb 400.000 \u0111\u1ed3ng tr\u1edf l\u00ean ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng tr\u00ean 100%, trong \u0111\u00f3 nh\u00f3m tr\u00ean 800.000 \u0111\u1ed3ng t\u0103ng 191% so v\u1edbi c\u00f9ng k\u1ef3. \u0110\u00e1ng ch\u00fa \u00fd, tr\u00ean TikTok Shop, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao chi\u1ebfm t\u1edbi 42% th\u1ecb ph\u1ea7n doanh s\u1ed1, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi Shopee, cho th\u1ea5y vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m cao c\u1ea5p tr\u00ean k\u00eanh mua s\u1eafm k\u1ebft h\u1ee3p n\u1ed9i dung gi\u1ea3i tr\u00ed.\u00a0<\/span><\/p>\n<div id=\"attachment_1011\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1011\" class=\"wp-image-1011 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/52.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1011\" class=\"wp-caption-text\">Doanh s\u1ed1 c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac gi\u00e1 nh\u00f3m T\u00e3 b\u1ec9m v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c &#8211; Ngu\u1ed3n: Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi S\u1eefa c\u00f4ng th\u1ee9c, ph\u00e2n kh\u00fac 300.000 \u0111\u1ed3ng &#8211; 600.000 \u0111\u1ed3ng v\u00e0 tr\u00ean 900.000 \u0111\u1ed3ng mang l\u1ea1i doanh s\u1ed1 t\u1ed1t nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, ph\u00e2n kh\u00fac tr\u00ean 900.000 \u0111\u1ed3ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t v\u1edbi 77%, chi\u1ebfm t\u1edbi 52% th\u1ecb ph\u1ea7n tr\u00ean TikTok Shop so v\u1edbi 27% tr\u00ean Shopee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y ph\u1ee5 huynh ng\u00e0y c\u00e0ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng chuy\u00ean bi\u1ec7t v\u00e0 k\u00eanh b\u00e1n ch\u00ednh h\u00e3ng, \u0111\u1ed3ng th\u1eddi s\u1eb5n s\u00e0ng gia t\u0103ng chi ti\u00eau cho nh\u1eefng s\u1ea3n ph\u1ea9m mang l\u1ea1i s\u1ef1 an t\u00e2m l\u00e2u d\u00e0i cho tr\u1ebb nh\u1ecf<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"co_hoi_cho_thuong_hieu_me_be_nhin_tu_du_lieu_san\"><\/span><b>C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 nh\u00ecn t\u1eeb d\u1eef li\u1ec7u s\u00e0n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"co_hoi_o_cac_danh_muc_thiet_yeu_co_tan_suat_mua_cao\"><\/span><b>C\u01a1 h\u1ed9i \u1edf c\u00e1c danh m\u1ee5c thi\u1ebft y\u1ebfu c\u00f3 t\u1ea7n su\u1ea5t mua cao<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ef1 b\u00e1o n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean 4 s\u00e0n TM\u0110T s\u1ebd \u0111\u1ea1t 33.8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 35% so v\u1edbi n\u0103m 2025. Ch\u1ec9 ri\u00eang qu\u00fd 4\/2025 d\u1ef1 ki\u1ebfn \u0111\u1ea1t kho\u1ea3ng 8.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, cho th\u1ea5y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd s\u1ebd ti\u1ebfp di\u1ec5n.\u00a0<\/span><\/p>\n<div id=\"attachment_1013\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1013\" class=\"wp-image-1013 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/54.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1013\" class=\"wp-caption-text\">D\u1ef1 b\u00e1o quy m\u00f4 ng\u00e0nh M\u1eb9 &amp; B\u00e9 n\u0103m 2026 &#8211;\u00a0 Ngu\u1ed3n Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">C\u00e1c danh m\u1ee5c nh\u01b0 T\u00e3 b\u1ec9m, S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c h\u1eb1ng ng\u00e0y ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c xem l\u00e0 \u201cm\u1ecf v\u00e0ng\u201d c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T, nh\u1edd nhu c\u1ea7u s\u1eed d\u1ee5ng l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c v\u00e0 g\u1eafn b\u00f3 d\u00e0i h\u1ea1n v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb. \u0110\u00e2y l\u00e0 nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m m\u00e0 ph\u1ee5 huynh c\u00f3 xu h\u01b0\u1edbng \u00edt thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u00e3 tin d\u00f9ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng Metric cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c b\u00e1n theo combo \u0111ang ph\u00e1t huy hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t, khi ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd \u201cmua nhi\u1ec1u cho ti\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m\u201d c\u1ee7a ph\u1ee5 huynh, \u0111\u1ed3ng th\u1eddi gi\u00fap \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung cho c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1c combo 2-3 lon s\u1eefa ho\u1eb7c th\u00f9ng t\u00e3, th\u1eadm ch\u00ed k\u1ebft h\u1ee3p nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p nh\u01b0 \u201cch\u0103m s\u00f3c b\u00e9 s\u01a1 sinh\u201d g\u1ed3m t\u00e3, s\u1eefa v\u00e0 kh\u0103n \u01b0\u1edbt.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"xay_dung_loi_the_thuong_hieu_tu_chat_luong_va_trai_nghiem_mua_sam\"><\/span><b>X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo nh\u1eadn \u0111\u1ecbnh t\u1eeb chuy\u00ean gia Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Metric, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u0111ang \u0111\u1eb7t ra y\u00eau c\u1ea7u r\u00f5 r\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9.\u00a0<\/span><\/p>\n<p><b>Xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t:<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec ch\u1ec9 \u201cb\u00e1n s\u1eefa\u201d hay \u201cb\u00e1n t\u00e3\u201d, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n chuy\u1ec3n sang b\u00e1n gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c cho b\u00e9, th\u00f4ng qua vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t nh\u01b0 s\u1eefa ch\u1ed1ng tr\u00e0o ng\u01b0\u1ee3c, s\u1eefa \u00edt ho\u1eb7c kh\u00f4ng lactose, s\u1eefa cho b\u00e9 sinh non, hay t\u00e3 organic, t\u00e3 d\u00e0nh cho da nh\u1ea1y c\u1ea3m.\u00a0<\/span><\/p>\n<p><b>Gom s\u1ea3n ph\u1ea9m theo nh\u00f3m v\u1ea5n \u0111\u1ec1:<\/b><span style=\"font-weight: 400;\"> Ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m theo t\u1eebng v\u1ea5n \u0111\u1ec1 c\u1ee7a tr\u1ebb nh\u01b0 b\u00e9 hay tr\u1edb, b\u00e9 d\u1ec5 d\u1ecb \u1ee9ng, h\u1ec7 ti\u00eau ho\u00e1 nh\u1ea1y c\u1ea3m thay v\u00ec ch\u1ec9 ph\u00e2n lo\u1ea1i theo th\u01b0\u01a1ng hi\u1ec7u. C\u00e1ch l\u00e0m n\u00e0y gi\u00fap ph\u1ee5 huynh d\u1ec5 t\u00ecm, d\u1ec5 so s\u00e1nh v\u00e0 d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh mua h\u01a1n tr\u00ean TM\u0110T.<\/span><\/p>\n<p><b>\u0110\u1ea7u t\u01b0 v\u00e0o k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng:<\/b><span style=\"font-weight: 400;\"> Th\u01b0\u01a1ng hi\u1ec7u n\u00ean x\u00e2y d\u1ef1ng gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) v\u00e0 gian h\u00e0ng ch\u00ednh th\u1ee9c (Official Shop) tr\u00ean c\u00e1c s\u00e0n l\u1edbn \u0111\u1ec3 t\u0103ng uy t\u00edn. C\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng livestream, gi\u1ea3m gi\u00e1 v\u00e0 flash sale \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea1y gi\u00e1.<\/span><\/p>\n<p><b>\u0110a d\u1ea1ng ho\u00e1 \u0111\u1ecbnh d\u1ea1ng s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> S\u1eefa n\u01b0\u1edbc pha s\u1eb5n l\u00e0 d\u1ea1ng s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng nhanh, \u0111\u1ea1t m\u1ee9c t\u0103ng 131%, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi tr\u1ebb tr\u00ean 1 tu\u1ed5i khi y\u1ebfu t\u1ed1 ti\u1ec7n l\u1ee3i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nhi\u1ec1u d\u1ea1ng s\u1ea3n ph\u1ea9m v\u00e0 quy c\u00e1ch \u0111\u00f3ng g\u00f3i kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ph\u1ee5 huynh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"thach_thuc_dat_ra_cho_thuong_hieu_me_be_tren_tmdt\"><\/span><b>Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 tr\u00ean TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"canh_tranh_cao_o_cac_danh_muc_pho_bien_va_ap_luc_ve_gia\"><\/span><b>C\u1ea1nh tranh cao \u1edf c\u00e1c danh m\u1ee5c ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p l\u1ef1c v\u1ec1 gi\u00e1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao tr\u00ean m\u1ecdi ph\u00e2n kh\u00fac gi\u00e1. \u1ede ng\u00e0nh T\u00e3 b\u1ec9m, nhu c\u1ea7u tr\u1ea3i d\u00e0i t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p, th\u1ec3 hi\u1ec7n qua c\u01a1 c\u1ea5u top 10 th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n b\u1ed5 kh\u00e1 \u0111\u1ed3ng \u0111\u1ec1u gi\u1eefa c\u00e1c nh\u00f3m b\u00ecnh d\u00e2n, ph\u1ed5 th\u00f4ng v\u00e0 cao c\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, S\u1eefa c\u00f4ng th\u1ee9c l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u1eadp trung cao, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i chi\u1ebfm 68% th\u1ecb ph\u1ea7n v\u00e0 top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng g\u00f3p t\u1edbi 71% doanh s\u1ed1, khi\u1ebfn \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba.<\/span><\/p>\n<div id=\"attachment_1012\" style=\"width: 1960px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1012\" class=\"wp-image-1012 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/53.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-1012\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u00f3m S\u1eefa c\u00f4ng th\u1ee9c &#8211; Ngu\u1ed3n: Metric.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh c\u1ea1nh tranh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u00e1p l\u1ef1c gi\u00e1 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ph\u00eda. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n ch\u1ee7 y\u1ebfu c\u1ea1nh tranh b\u1eb1ng gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i, trong khi c\u00e1c s\u00e0n TM\u0110T li\u00ean t\u1ee5c tri\u1ec3n khai gi\u1ea3m gi\u00e1 bu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i tham gia \u0111\u1ec3 gi\u1eef th\u1ecb ph\u1ea7n. \u0110\u1eb7c bi\u1ec7t, k\u00eanh C2C (Consumer to Consumer) chi\u1ebfm kho\u1ea3ng 55% doanh s\u1ed1 t\u00e3 b\u1ec9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi gian h\u00e0ng ch\u00ednh h\u00e3ng, t\u1ea1o s\u1ee9c \u00e9p l\u00ean c\u1ea3 ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng v\u00e0 cao c\u1ea5p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 c\u1ea1nh tranh n\u00e0y c\u0169ng d\u1eabn \u0111\u1ebfn ph\u00e2n h\u00f3a r\u00f5 theo k\u00eanh b\u00e1n: th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n m\u1ea1nh tr\u00ean TikTok Shop v\u00e0 C2C (Consumer to Consumer), th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 th\u00f4ng t\u1eadp trung \u1edf Shopee v\u00e0 Official Shop, c\u00f2n th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang d\u1ea7n d\u1ecbch chuy\u1ec3n sang k\u00eanh ch\u00ednh h\u00e3ng v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb \u0111\u1ec3 c\u1ee7ng c\u1ed1 uy t\u00edn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_ngay_cang_uu_tien_an_toan_nguon_goc_va_uy_tin_thuong_hieu\"><\/span><b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean an to\u00e0n, ngu\u1ed3n g\u1ed1c v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o ng\u00e0nh M\u1eb9 &amp; B\u00e9 c\u1ee7a Metric, doanh s\u1ed1 gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm 49% doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng, c\u00f3 xu h\u01b0\u1edbng t\u0103ng m\u1ea1nh t\u1eeb th\u00e1ng 5\/2025, cao h\u01a1n gian h\u00e0ng th\u01b0\u1eddng. Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch n\u00e0y cho th\u1ea5y ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, \u0111\u1ed9 an to\u00e0n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe tr\u1ebb nh\u1ecf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m s\u1eefa organic t\u0103ng tr\u01b0\u1edfng 58%, s\u1eefa kh\u00f4ng\/\u00edt lactose t\u0103ng tr\u01b0\u1edfng 35% ph\u1ea3n \u00e1nh nhu c\u1ea7u v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, kh\u00f4ng ch\u1ea5t ho\u00e1 h\u1ecdc, kh\u00f4ng h\u01b0\u01a1ng li\u1ec7u, s\u1eefa chuy\u00ean bi\u1ec7t cho c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee5 th\u1ec3 \u0111ang t\u0103ng m\u1ea1nh. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 c\u00f2n ph\u1ea3i minh b\u1ea1ch v\u1ec1 th\u00e0nh ph\u1ea7n, ngu\u1ed3n g\u1ed1c, v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang t\u0103ng tr\u01b0\u1edfng theo h\u01b0\u1edbng b\u1ec1n v\u1eefng v\u00e0 c\u00f3 ch\u1ecdn l\u1ecdc, v\u1edbi tr\u1ecdng t\u00e2m ng\u00e0y c\u00e0ng d\u1ecbch chuy\u1ec3n sang ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh an to\u00e0n v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao, c\u01a1 h\u1ed9i s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn d\u00e0i h\u1ea1n, hi\u1ec3u r\u00f5 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ph\u1ee5 huynh v\u00e0 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o s\u1ea3n ph\u1ea9m, k\u00eanh b\u00e1n ch\u00ednh h\u00e3ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng ng\u00e0nh M\u1eb9 &amp; B\u00e9, anh\/ch\u1ecb c\u00f3 th\u1ec3 \u0111\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n c\u00f9ng chuy\u00ean gia v\u1ec1 Market Research\/g\u1eedi brief v\u1ec1 email: <\/span><a href=\"mailto:marketing@metric.vn\"><span style=\"font-weight: 400;\">marketing@metric.vn<\/span><\/a><span style=\"font-weight: 400;\">, ho\u1eb7c \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=ta-bim-tre-em&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">V\u1ec1 Metric.vn<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Website: http:\/\/www.metric.vn<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Email: info@metric.vn<\/span><\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9 \u0111ang b\u00f9ng n\u1ed5 tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. D\u1eef li\u1ec7u 9 th\u00e1ng \u0111\u1ea7u&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/nganh-hang-me-be-thumbnail.png?fit=1949%2C1300&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1007\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/1007\/revisions\/1019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}