{"id":3069,"date":"2023-04-21T22:46:28","date_gmt":"2023-04-21T15:46:28","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=3069"},"modified":"2023-04-21T22:46:30","modified_gmt":"2023-04-21T15:46:30","slug":"metric-vn-dien-bien-thi-truong-thuong-mai-dien-tu-3-thang-dau-nam-2023","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/metric-vn-dien-bien-thi-truong-thuong-mai-dien-tu-3-thang-dau-nam-2023\/","title":{"rendered":"Metric.vn: Di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2023"},"content":{"rendered":"\n

Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng b\u1ea5t ch\u1ea5p d\u1ef1 b\u00e1o 1 n\u0103m kinh t\u1ebf kh\u00f3 kh\u0103n trong 2023. B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Qu\u00fd I\/2023 v\u00e0 D\u1ef1 b\u00e1o qu\u00fd II\/2023 do <\/em>Metric.vn – N\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u Ecommerce<\/em><\/a> v\u1eeba ph\u00e1t h\u00e0nh \u0111\u00e3 cung c\u1ea5p nhi\u1ec1u s\u1ed1 li\u1ec7u th\u00fa v\u1ecb v\u1ec1 th\u1ecb tr\u01b0\u1eddng 3 th\u00e1ng \u0111\u1ea7u n\u0103m.<\/em><\/p>\n\n\n\n

B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i Di\u1ec5n \u0111\u00e0n To\u00e0n c\u1ea3nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2023 do Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM) t\u1ed5 ch\u1ee9c. V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cSmart E-commerce\u201d s\u1ef1 ki\u1ec7n n\u0103m nay thu h\u00fat kho\u1ea3ng h\u01a1n 2.500 c\u00e1 nh\u00e2n, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Tiktok Shop t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 th\u1ea7n t\u1ed1c, ti\u1ebfn s\u00e1t ngay sau Shopee & Lazada<\/strong>.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Metric, trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m, t\u1ed5ng doanh thu tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam (Shopee, Lazada, Tiktok Shop, Tiki, Sendo) \u0111\u1ea1t 39 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. 412.769 l\u00e0 t\u1ed5ng s\u1ed1 nh\u00e0 b\u00e1n c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng tr\u00ean 5 s\u00e0n v\u1edbi 390 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n.Shopee \u0111\u1ee9ng top 1 v\u1ec1 th\u1ecb ph\u1ea7n khi s\u1edf h\u1eefu doanh thu 24.7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (chi\u1ebfm 63.1%). Tuy nhi\u00ean, Tiktok Shop m\u1edbi ch\u00ednh l\u00e0 c\u00e1i t\u00ean g\u00e2y b\u1ea5t ng\u1edd khi \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u1ec3 v\u01b0\u1ee3t qua 2 \u00f4ng l\u1edbn kh\u00e1c l\u00e0 Tiki v\u00e0 Sendo, qua \u0111\u00f3 c\u00e1n \u0111\u00edch \u1edf v\u1ecb tr\u00ed th\u1ee9 3. V\u1edbi 6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh thu (b\u1eb1ng 80% c\u1ee7a Lazada), Tiktok Shop c\u00f3 h\u01a1n 68 ngh\u00ecn s\u1ed1 shop c\u00f3 l\u01b0\u1ee3t b\u00e1n v\u00e0 42.1 tri\u1ec7u s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/p>\n\n\n\n

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Th\u1ebf l\u1ef1c m\u1edbi Tiktok Shop v\u1eefng v\u00e0ng \u1edf v\u1ecb tr\u00ed th\u1ee9 3<\/em><\/figcaption><\/figure>\n\n\n\n

Ng\u00e0nh h\u00e0ng L\u00e0m \u0110\u1eb9p ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Trong n\u0103m 2022, L\u00e0m \u0111\u1eb9p l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 doanh thu \u0111\u1ee9ng top 1 v\u1edbi g\u1ea7n 20.5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (ch\u01b0a t\u00ednh Tiktok Shop). Gi\u1eef v\u1eefng th\u00e0nh t\u00edch \u0111\u00f3, trong qu\u00fd I\/2023, L\u00e0m \u0111\u1eb9p ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu (t\u00ednh t\u1ed5ng c\u1ea3 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t Vi\u1ec7t Nam) hi\u1ec7n nay. C\u1ee5 th\u1ec3,ng\u00e0nh h\u00e0ng n\u00e0y \u0111\u1ea1t doanh thu 6.6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 62.3 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra.<\/p>\n\n\n\n

C\u00e1c tu\u1ea7n \u0111\u1ea7u m\u1ed7i th\u00e1ng <\/strong>l\u00e0 nh\u1eefng kho\u1ea3ng th\u1eddi gian doanh thu ng\u00e0nh h\u00e0ng n\u00e0y \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t trong qu\u00fd I\/2023. Theo s\u00e1t ph\u00eda sau l\u00e0 2 ng\u00e0nh h\u00e0ng: Th\u1eddi Trang N\u1eef v\u00e0 Nh\u00e0 c\u1eeda \u2013 \u0110\u1eddi s\u1ed1ng.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 r\u1ebb ho\u1eb7c t\u1ea7m trung tr\u00ean s\u00e0n mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Do \u0111\u00f3, ph\u00e2n  kh\u00fac gi\u00e1: 100 ngh\u00ecn \u2013 200 ngh\u00ecn v\u00e0  200 ngh\u00ecn \u2013 500 ngh\u00ecn \u0111em l\u1ea1i doanh thu cao nh\u1ea5t cho nh\u00e0 b\u00e1n tr\u00ean <\/strong>t\u1ea5t c\u1ea3 c\u00e1c s\u00e0n TM\u0110T v\u1edbi t\u1ef7 tr\u1ecdng l\u1ea7n l\u01b0\u1ee3t 24.1% v\u00e0 25.8%.<\/p>\n\n\n\n

Tuy nhi\u00ean, s\u1ea3n l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t \u1edf c\u1ea3 5 s\u00e0n l\u00e0 ph\u00e2n kh\u00fac 10 ngh\u00ecn \u2013 50 ngh\u00ecn. C\u1ea1nh tranh v\u1ec1 gi\u00e1 lu\u00f4n l\u00e0 b\u00e0i to\u00e1n c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m th\u1ebf n\u00ean, \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 (v\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00e1nh v\u00e0o t\u1eebng ph\u00e2n kh\u00fac,\u2026)<\/p>\n\n\n\n

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Ph\u00e2n kh\u00fac gi\u00e1 100 ngh\u00ecn – 200 ngh\u00ecn v\u00e0 200 ngh\u00ecn – 500 ngh\u00ecn \u0111em l\u1ea1i doanh thu cao nh\u1ea5t tr\u00ean\u00a0 5 s\u00e0n TM\u0110T<\/em><\/figcaption><\/figure>\n\n\n\n

D\u1ef1 b\u00e1o Qu\u00fd II\/2023: Cu\u1ed9c c\u1ea1nh tranh tr\u00ean s\u00e0n TM\u0110T ti\u1ebfp t\u1ee5c di\u1ec5n ra gay g\u1eaft<\/strong><\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Metric, m\u1eb7c d\u00f9 t\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng to\u00e0n th\u1ecb tr\u01b0\u1eddng TM\u0110T Qu\u00fd I\/2023 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022 nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng shop gi\u1ea3m m\u1ea1nh 17%. \u0110\u1ed3ng th\u1eddi, th\u1ecb ph\u1ea7n doanh thu shop th\u01b0\u1eddng trong qu\u00fd I\/2023 gi\u1ea3m 0.46% so v\u1edbi c\u00f9ng k\u1ef3 2022, trong khi \u0111\u00f3 Shop Mall l\u1ea1i t\u0103ng c\u1ea3 th\u1ecb ph\u1ea7n v\u00e0 doanh thu.<\/p>\n\n\n\n

D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb kh\u00f4ng chuy\u00ean s\u1ebd b\u1ecb b\u1ecf l\u1ea1i v\u00e0 r\u00fat d\u1ea7n kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, l\u1ee3i nhu\u1eadn \u0111\u1ed5 v\u1ec1 nh\u1eefng nh\u00e0 b\u00e1n th\u1ef1c s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f3 \u0111\u1ea7u t\u01b0 cho vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T. Theo d\u1ef1 b\u00e1o c\u1ee7a Metric, s\u1ef1 d\u1ecbch chuy\u1ec3n l\u00ean Shopee Mall s\u1ebd l\u00e0 xu h\u01b0\u1edbng \u0111\u1ec3 t\u0103ng uy t\u00edn v\u00e0 doanh thu tr\u00ean TM\u0110T.<\/p>\n\n\n\n

Ngo\u00e0i ra, tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Logistics, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u1ea7n ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft v\u1edbi c\u1ea3 c\u00e1c nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n

Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, nh\u1eefng ng\u01b0\u1eddi kinh doanh tr\u00ean s\u00e0n TM\u0110T c\u1ea7n chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng \u1edf m\u1ecdi y\u1ebfu t\u1ed1, b\u1eaft \u0111\u1ea7u ngay t\u1eeb b\u01b0\u1edbc ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e0i b\u1ea3n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng nh\u00e0 b\u00e1n m\u1edbi c\u00f3 mong mu\u1ed1n gia nh\u1eadp cu\u1ed9c \u0111ua E-Commerce, theo nhi\u1ec1u chuy\u00ean gia, c\u00f3 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n doanh nghi\u1ec7p c\u1ea7n n\u1eafm ch\u1eafc: c\u00e1c \u0111i\u1ec1u lu\u1eadt v\u1ec1 TM\u0110T, c\u01a1 ch\u1ebf – quy \u0111\u1ecbnh ri\u00eang c\u1ee7a t\u1eebng s\u00e0n, b\u1ea3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (\u0111\u1ed1i th\u1ee7, ng\u00e0nh h\u00e0ng,\u2026) chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

V\u1edbi m\u00f9a b\u00e1n h\u00e0ng h\u00e8 c\u1eadn k\u1ec1, B\u00e1o c\u00e1o c\u1ee7a Metric c\u0169ng<\/strong> g\u1ee3i \u00fd m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd l\u00e0 xu h\u01b0\u1edbng trong th\u1eddi gian t\u1edbi: chi\u1ebfu \u0111i\u1ec1u ho\u00e0, qu\u1ea1t t\u00edch \u0111i\u1ec7n mini, qu\u1ea1t c\u00e2y (s\u1ea3n ph\u1ea9m m\u00f9a h\u00e8); m\u00e1y t\u1eadp t\u1ea1i nh\u00e0, gi\u00e0y th\u1ec3 thao chuy\u00ean d\u1ee5ng, v\u1ee3t c\u1ea7u l\u00f4ng, b\u1ed9 \u0111\u1ed3 t\u1eadp gym, \u0111\u1ed3 cho b\u01a1i l\u1ed9i, c\u1ea7n c\u00e2u c\u00e1, b\u00e0n gh\u1ebf d\u00e3 ngo\u1ea1i (\u0111\u1ed3 cho ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao v\u00e0 d\u00e3 ngo\u1ea1i); vi\u00ean collagen, men vi sinh, s\u1ea3n ph\u1ea9m tr\u1eafng r\u0103ng, m\u00e1y t\u0103m n\u01b0\u1edbc, n\u01b0\u1edbc r\u1eeda m\u1eaft (\u0111\u1ed3 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe).<\/p>\n\n\n\n


B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T ph\u00e1t h\u00e0nh \u0111\u1ecbnh k\u1ef3 b\u1edfi Metric, N\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u E-Commerce, l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed7 l\u1ef1c nh\u1eb1m mang \u0111\u1ebfn ngu\u1ed3n th\u00f4ng tin gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 b\u00e1n x\u00e2y d\u1ef1ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c, chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh h\u01a1n d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T.

B\u00e1o c\u00e1o s\u1ed1 li\u1ec7u c\u1ee7a Metric \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u c\u00f4ng khai v\u00e0 kh\u00f4ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u01a1n v\u1ecb th\u1ee9 3. D\u1ef1a tr\u00ean ti\u00eau ch\u00ed c\u1ee7a Metric, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u00e3 lo\u1ea1i b\u1ecf 2 lo\u1ea1i s\u1ea3n ph\u1ea9m: c\u00e1c h\u00e0ng ho\u00e1 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5 v\u00e0 qu\u00e0 t\u1eb7ng c\u00f3 s\u1ea3n l\u01b0\u1ee3ng b\u1ea5t th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0

Metric.vn l\u00e0 ph\u1ea7n m\u1ec1m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 D\u1eef li\u1ec7u l\u1edbn (Big Data) v\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o ra b\u00e1o c\u00e1o ph\u00e2n t\u00edch d\u1eef li\u1ec7u Ecommerce ch\u1ec9 trong 30 gi\u00e2y, gi\u00fap vi\u1ec7c th\u1ef1c thi v\u00e0 ra quy\u1ebft \u0111\u1ecbnh kinh doanh nhanh h\u01a1n 5 l\u1ea7n. Metric l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 r\u1ea5t hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p TM\u0110T trong vi\u1ec7c nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 t\u1ed1i \u01b0u kinh doanh & Marketing tr\u00ean k\u00eanh Online.

\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u00e0 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u1ec1 ph\u1ea7n m\u1ec1m Metric, doanh nghi\u1ec7p li\u00ean h\u1ec7 theo \u0111\u1ecba ch\u1ec9:
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Website: https:\/\/metric.vn<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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