{"id":2996,"date":"2022-12-31T09:00:00","date_gmt":"2022-12-31T02:00:00","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=2996"},"modified":"2022-12-30T16:49:52","modified_gmt":"2022-12-30T09:49:52","slug":"bao-cao-thuong-hieu-toan-nganh-thoi-trang-duoc-tim-kiem-nhieu-nhat-tren-san-tmdt-shopee","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/bao-cao-thuong-hieu-toan-nganh-thoi-trang-duoc-tim-kiem-nhieu-nhat-tren-san-tmdt-shopee\/","title":{"rendered":"B\u00e1o c\u00e1o Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n ng\u00e0nh Th\u1eddi trang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T Shopee"},"content":{"rendered":"\n<p>Trong b\u00e1o c\u00e1o n\u00e0y, Metric s\u1ebd ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng Th\u1eddi trang tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee n\u00f3i ri\u00eang v\u00e0 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u00f3i chung. B\u00e1o c\u00e1o s\u1ebd cung c\u1ea5p th\u00f4ng tin t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng Th\u1eddi trang trong n\u0103m 2022 v\u00e0 ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng. Ti\u1ebfp \u0111\u00f3 b\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 doanh thu v\u00e0 m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm.&nbsp;<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng b\u00e1o c\u00e1o n\u00e0y s\u1ebd gi\u00fap ng\u01b0\u1eddi nghi\u00ean c\u1ee9u c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin Insight h\u1eefu \u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u1eddi trang h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">N\u1ed9i dung<\/p><ul class=\"toc_list\"><li><a href=\"#I_Tong_quan_thi_truong_TMDT_2022\"><span class=\"toc_number toc_depth_1\">1<\/span> I. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T 2022<\/a><\/li><li><a href=\"#II_Thong_ke_chung_nganh_hang_Thoi_trang\"><span class=\"toc_number toc_depth_1\">2<\/span> II. Th\u1ed1ng k\u00ea chung ng\u00e0nh h\u00e0ng Th\u1eddi trang<\/a><\/li><li><a href=\"#III_Phan_tich_nhom_hang_ban_chay\"><span class=\"toc_number toc_depth_1\">3<\/span> III. Ph\u00e2n t\u00edch nh\u00f3m h\u00e0ng b\u00e1n ch\u1ea1y<\/a><\/li><li><a href=\"#IV_Thuong_hieu_thoi_trang_hang_dau\"><span class=\"toc_number toc_depth_1\">4<\/span> IV. Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang h\u00e0ng \u0111\u1ea7u<\/a><\/li><\/ul><\/div>\n<h2><span id=\"I_Tong_quan_thi_truong_TMDT_2022\">I. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T 2022<\/span><\/h2>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric &#8211; N\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng, t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng TM\u0110T n\u0103m 2022 bao g\u1ed3m Shopee, Tiki, Lazada, Sendo l\u00e0 h\u01a1n 135,000 t\u1ef7 \u0111\u1ed3ng. Trong \u0111\u00f3 t\u00ednh ri\u00eang doanh thu ng\u00e0nh h\u00e0ng Th\u1eddi trang, chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 v\u1edbi 20,800 t\u1ef7 \u0111\u1ed3ng \/ n\u0103m.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/PIYdwqpwn8YNw-fc3y-XfHBh_l9WTJKXC11DsJde1PRKHF3qj9EHahCuhsaIJDNKcZLFeC-tEGl-JVVeoy1_PExxY2WEvYbyLTGBEGZlepe80Yx4Ka6QRtbLZ60OezBTkR_ODnP_3zfMUcF1S2yeqMIPzyaJoRh7yJpuGqRsgI_1MU2d9PstGjO2s-Sb6g\" alt=\"\"\/><\/figure>\n\n\n\n<h2><span id=\"II_Thong_ke_chung_nganh_hang_Thoi_trang\">II. Th\u1ed1ng k\u00ea chung ng\u00e0nh h\u00e0ng Th\u1eddi trang<\/span><\/h2>\n\n\n\n<p>Sau giai \u0111o\u1ea1n Covid n\u1eb7ng n\u1ec1 n\u0103m 2021, ng\u00e0nh h\u00e0ng Th\u1eddi trang cho th\u1ea5y s\u1ef1 h\u1ed3i ph\u1ee5c v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi 47,8%. Trong n\u0103m 2022 v\u1eeba qua, ghi nh\u1eadn h\u01a1n 125,000 doanh nghi\u1ec7p, nh\u00e0 b\u00e1n h\u00e0ng kinh doanh l\u0129nh v\u1ef1c Th\u1eddi trang v\u1edbi h\u01a1n 210 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng.&nbsp;<\/p>\n\n\n\n<p>Shopee l\u00e0 s\u00e0n TM\u0110T kinh doanh th\u1eddi trang chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t l\u00e0 87,47%, ti\u1ebfp \u0111\u00f3 l\u00e0 Lazada v\u1edbi 11,94%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/ksxaHKEQKjyvOUUVPOP0xFIQyiX1AHjmnY90nSeLHKmP_15xxZEHJGCAGAVhg3nqqTk32Jye1xRsJ-asW9PC4r--8CZcTLhUkZ3r_EkgK6VPyX5qo2hBzIlWWh58sdA9hFnCWi1JCC8wwtsVnKI5em7UtjSy48hOwJnoBgqjttGp6YrdW1SzDyYJRKkwsQ\" alt=\"\" width=\"558\" height=\"517\"\/><\/figure><\/div>\n\n\n\n<p>Ng\u00e0nh h\u00e0ng Th\u1eddi trang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1ea5t v\u00e0o 3 th\u00e1ng cu\u1ed1i n\u0103m. Th\u1eddi \u0111i\u1ec3m n\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm chu\u1ea9n b\u1ecb cho n\u0103m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1ecbp t\u1ebft nguy\u00ean \u0111\u00e1n. M\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m Th\u1eddi trang t\u1eeb 100,000\u0111 &#8211; 200,000\u0111 v\u00e0 200,000\u0111 &#8211; 500,000\u0111<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/tqQEzg5aUj04dDw_XhW48vfZc-UZ93sq_RBZyKzkXTqRaSpyeUW-BFAkB8KgM2hv1PmMzjqjwolnQgtN3KQei0BDzlaFm6sGPIcr-RapDf2sWCg1GLbpDb_cvLwdypv0NC-nJei9oDtccwyPF2ASb19XvIGprEXg4FYVKmWc4DPmDvxqSENVKHb2kv_ILQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2><span id=\"III_Phan_tich_nhom_hang_ban_chay\">III. Ph\u00e2n t\u00edch nh\u00f3m h\u00e0ng b\u00e1n ch\u1ea1y<\/span><\/h2>\n\n\n\n<p>Ng\u00e0nh h\u00e0ng Th\u1eddi trang tr\u00ean s\u00e0n TM\u0110T ph\u1ed5 bi\u1ebfn l\u00e0 c\u00e1c nh\u00f3m h\u00e0ng \u00c1o nam, \u00c1o n\u1eef, \u00c1o unisex, \u0110\u1ea7m V\u00e1y, Qu\u1ea7n, v.v<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/Kzz_4k0sfGuuLwxe49a8hpvH1v-i9ik-9aPL0a9f7SdvdNbX9Oq6b7-5yzSCjixH0Ew9WT7D7bX67yhaQvSyXvXh-U4M5xXf4_o4dvdG5AawmcG4G2wJrNguFsnkWBzsjSp0USA8oX5_yjErwSWjI3-Jj7obXO4GssuajL6ewR9nKe3Z9V8tOmHULx2kVA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nh\u00f3m h\u00e0ng \u201c\u00c1o\u201d chi\u1ebfm th\u1ecb ph\u1ea7n doanh thu l\u1edbn nh\u1ea5t v\u1edbi 28,1% \u0111\u1ea1t g\u1ea7n 5.8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. Kh\u00e1ch h\u00e0ng mua s\u1eafm Online d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u00c1o thun, \u00c1o polo \u01b0ng \u00fd b\u1edfi s\u1ef1 \u0111a d\u1ea1ng m\u1eabu m\u00e3, ki\u1ec3u d\u00e1ng, ch\u1ea5t li\u1ec7u v\u00e0 ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<h2><span id=\"IV_Thuong_hieu_thoi_trang_hang_dau\">IV. Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang h\u00e0ng \u0111\u1ea7u<\/span><\/h2>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m Th\u1eddi trang c\u00f3 th\u00f3i quen \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 shop ch\u00ednh h\u00e3ng. C\u00f3 t\u1edbi 19,3% doanh thu s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb 5,971 shop mall th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng ph\u00e2n bi\u1ec7t ng\u00e0nh th\u1eddi trang Nam, N\u1eef hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Local \u0111\u1ec1u s\u1ea3n xu\u1ea5t v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m Unisex hay c\u00f2n g\u1ecdi l\u00e0 phong c\u00e1ch th\u1eddi trang Streetwear.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/iJLFgReaEj6XRpCTgaXemYLnYO_dDK4OaAWwgzo5QgP9WSkki0ttGrnns-SS-rffNkpHUdRgair6VWooi0dNBlAtGBjjJNR07U5NZF4NytxfxEOwj2RVQZHxsLWx06oayoxKYO2yiWqNtgeSTx8CPVwwJY7941x5E61szfdzOI3Gsrmm_2fZXtymBk-BWA\" alt=\"\"\/><\/figure>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n ch\u1ea1y ti\u00eau bi\u1ec3u to\u00e0n ng\u00e0nh Th\u1eddi trang trong n\u0103m 2022 tr\u00ean Shopee l\u00e0 Levents, Coolmate, Outerity, v.v. Metric c\u00f3 nghi\u00ean c\u1ee9u x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng x\u1ebfp h\u1ea1ng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u 30 ng\u00e0y tr\u00ean Shopee.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/RYL63GOoZVEgVugCdCQh1fxODjVimtPQco4XEah-Lz1gfBuHL-WTaV2k6Be58xQPrTQLV--gwJDFkRkMQydPdX5oYnE58APm80BofS0S-NNSwy-CMcrW0r2b_1AqH6_V_4I-E7hIT1hJwbBFOtwLWeJshxb59goCZZcgwN2nor1bl__sJIOS4npWuCUSYA\" alt=\"\" width=\"567\" height=\"579\"\/><\/figure><\/div>\n\n\n\n<p>Trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, Levents l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean Shopee trong ng\u00e0nh h\u00e0ng Th\u1eddi trang v\u1edbi h\u01a1n 586,000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm trong 30 ng\u00e0y. Ti\u1ebfp theo \u0111\u00f3 l\u00e0 Teelab v\u00e0 Outerity v\u1edbi l\u1ea7n l\u01b0\u1ee3t l\u00e0 477,000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 407,000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/qMfi0uMbuv3PpBcKMuSJil0Z8JfpOQmo9LTpdCDCw5gVTwCt4iR7ucLhfw-cxp88cDoKIgG5vFTzKgUA9BG4lmnhrj-gPRHhiQzBpecerpm9fVNCI5mQGAoTD-RlFJ3G6z-7cM1OTuJxOCeLD8QYjeZKocyF6SP7o_HEA3J25K9KpG6Gg7Ryslo5ZauqfA\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>K\u1ebft lu\u1eadn:<\/strong><\/p>\n\n\n\n<p>&#8211; Ng\u00e0nh h\u00e0ng th\u1eddi trang v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh h\u00e0ng kinh doanh th\u1eddi trang phong c\u00e1ch Streetwear c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi nh\u01b0ng l\u1ea1i l\u00e0 1 trong nh\u1eefng ng\u00e0nh h\u00e0ng b\u00e1n t\u1ed1t nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T v\u1edbi t\u1ed5ng doanh thu n\u0103m 2022 l\u00e0 20,800 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u00e0 47,8%.<\/p>\n\n\n\n<p>&#8211; Shopee l\u00e0 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t kinh doanh ng\u00e0nh Th\u1eddi trang, chi\u1ebfm 87,47% th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n<p>&#8211; Nh\u00f3m h\u00e0ng ph\u00e1t tri\u1ec3n nh\u1ea5t trong Th\u1eddi trang l\u00e0 \u00c1o nam, \u00c1o n\u1eef, \u00c1o unisex, \u0110\u1ea7m V\u00e1y, Qu\u1ea7n, v.v<\/p>\n\n\n\n<p>&#8211; Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\u201clocal brand\u201d. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u1eddi trang h\u00e0ng \u0111\u1ea7u trong n\u0103m 2022 tr\u00ean s\u00e0n TM\u0110T l\u00e0 Levents, Teelab, Outerity.<\/p>\n\n\n\n<p>&#8211; Levents l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean Shopee trong ng\u00e0nh h\u00e0ng Th\u1eddi trang (*)<\/p>\n\n\n\n<p>Ghi ch\u00fa:<br>Ngu\u1ed3n d\u1eef li\u1ec7u trong b\u00e1o c\u00e1o:<\/p>\n\n\n\n<p>S\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T s\u00e0n Shopee, Tiki, Lazada do Metric nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p (<a href=\"https:\/\/metric.vn\">https:\/\/metric.vn<\/a>) ng\u00e0y 31\/12\/2022<\/p>\n\n\n\n<p>(*) S\u1ed1 li\u1ec7u t\u1ed5ng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm trong 30 ng\u00e0y tr\u00ean Shopee t\u1eeb c\u00f4ng c\u1ee5 Qu\u1ea3ng c\u00e1o Shopee (https:\/\/banhang.shopee.vn) ng\u00e0y 31\/12\/2022<\/p>\n\n\n\n<p class=\"has-text-align-right\">Metric Insight Th\u00e1ng 12\/2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e1o c\u00e1o n\u00e0y, Metric s\u1ebd ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng Th\u1eddi trang tr\u00ean&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2996"}],"collection":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/comments?post=2996"}],"version-history":[{"count":6,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2996\/revisions"}],"predecessor-version":[{"id":3020,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2996\/revisions\/3020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media\/3010"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media?parent=2996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/categories?post=2996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/tags?post=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}