{"id":2986,"date":"2022-12-30T10:00:38","date_gmt":"2022-12-30T03:00:38","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=2986"},"modified":"2022-12-30T11:25:50","modified_gmt":"2022-12-30T04:25:50","slug":"ban-gi-hot-bac-nhat-tren-tiktok-dip-cuoi-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/ban-gi-hot-bac-nhat-tren-tiktok-dip-cuoi-nam\/","title":{"rendered":"CU\u1ed0I N\u0102M 2022, S\u1ea2N PH\u1ea8M N\u00c0O \u0110ANG CHI\u1ebeM L\u0128NH TH\u1eca TR\u01af\u1edcNG TIKTOK SHOP?"},"content":{"rendered":"\n

TikTok Shop l\u00e0 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi tr\u00ean TikTok, cho ph\u00e9p c\u00e1c nh\u00e3n h\u00e0ng t\u1ea1o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u0103ng t\u1ea3i video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn tr\u00ean \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n

D\u00f9 m\u1edbi ch\u1ec9 ra m\u1eaft t\u1eeb th\u00e1ng 4 n\u0103m 2022, TikTok Shop nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf l\u1ef1c m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c v\u1ec1 doanh s\u1ed1. Ghi nh\u1eadn s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb Metric.vn – N\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u E-commerce<\/a>, ch\u1ec9 trong 30 ng\u00e0y t\u1eeb T\u1eeb 28-11-2022 \u0111\u1ebfn 27-12-2022, doanh s\u1ed1 c\u1ee7a TikTok Shop \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 2,277 t\u1ef7 \u0111\u1ed3ng so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 Shopee v\u1edbi h\u01a1n 8,946 t\u1ef7 \u0111\u1ed3ng (s\u1ed1 li\u1ec7u doanh s\u1ed1 c\u1ee7a s\u00e0n bao g\u1ed3m c\u1ea3 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng b\u1ecb h\u1ee7y, \u0111\u01a1n \u1ea3o v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng).<\/p>\n\n\n\n

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Ngu\u1ed3n d\u1eef li\u1ec7u: Metric.vn<\/em><\/p>\n\n\n\n

Doanh s\u1ed1 c\u1ee7a TikTok Shop hi\u1ec7n t\u1ea1i trong th\u00e1ng 12\/2022 \u0111\u00e3 \u201cti\u1ec7m c\u1eadn\u201d v\u1edbi Lazada \u1edf m\u1ee9c 2,572 t\u1ef7 \u0111\u1ed3ng v\u00e0 b\u1ecf xa g\u1ea5p 5 l\u1ea7n so v\u1edbi Tiki. \u201cM\u1ee9c doanh thu n\u00e0y s\u1ebd nhanh ch\u00f3ng v\u01b0\u1ee3t qua Lazada \u1edf \u0111\u1ea7u n\u0103m 2023 v\u00e0 khi\u1ebfn cho \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a m\u00ecnh l\u00e0 Shopee c\u1ea3m th\u1ea5y ph\u1ea3i d\u00e8 ch\u1eebng\u201d, Metric nh\u1eadn \u0111\u1ecbnh.<\/p>\n\n\n\n

V\u1edbi l\u1ee3i th\u1ebf m\u00f4 h\u00ecnh Shopertainment, l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a Shopping (mua s\u1eafm) v\u00e0 Entertainment (gi\u1ea3i tr\u00ed), thay v\u00ec mua s\u1eafm \u0111\u01a1n thu\u1ea7n nh\u01b0 c\u00e1c s\u00e0n TM\u0110T truy\u1ec1n th\u1ed1ng kh\u00e1c, TikTok c\u00f3 g\u1ea7n 13 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng s\u1ebd gi\u00fap s\u00e0n TM\u0110T n\u00e0y nhanh ch\u00f3ng x\u00f4 \u0111\u1ed5 c\u00e1c c\u1ed9t m\u1ed1c m\u00e0 c\u00e1c \u00f4ng l\u1edbn Shopee, Lazada, Tiki \u0111\u00e3 d\u00e0nh c\u1ea3 ch\u1ee5c n\u0103m v\u00e0 chi nh\u1eefng kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 \u0111\u1ec3 g\u00e2y d\u1ef1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

C\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean Tiktok Shop d\u1ecbp cu\u1ed1i n\u0103m<\/h2>\n\n\n\n

Theo s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch TikTok Shop tr\u00ean Metric.vn trong th\u00e1ng 12, ph\u00e2n kh\u00fac gi\u00e1 b\u00e1n 100,000 – 200,000 v\u00e0 t\u1eeb 200,000 – 500,000 l\u00e0 hai ph\u00e2n kh\u00fac mang l\u1ea1i doanh s\u1ed1 cao nh\u1ea5t cho TikTok Shop v\u1edbi t\u1ec9 tr\u1ecdng chi\u1ebfm \u0111\u1ebfn 71% doanh s\u1ed1 to\u00e0n s\u00e0n. <\/p>\n\n\n\n

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Ngu\u1ed3n d\u1eef li\u1ec7u: Metric.vn<\/em><\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u doanh s\u1ed1 tr\u00ean TikTok Shop l\u00e0 \u201cTr\u1eafng r\u0103ng Than Ho\u1ea1t T\u00ednh\u201d c\u00f3 gi\u00e1 b\u00e1n 249.000. V\u1edbi s\u1ed1 l\u01b0\u1ee3t b\u00e1n 43.709 t\u0103ng 5% so v\u1edbi c\u00f9ng k\u00ec, s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 mang v\u1ec1 g\u1ea7n 11 t\u1ef7 doanh s\u1ed1 cho nh\u00e3n h\u00e0ng ch\u1ec9 trong 30 ng\u00e0y. Theo ghi nh\u1eadn l\u1ecbch s\u1eed bi\u1ebfn \u0111\u1ed9ng gi\u00e1 b\u00e1n c\u1ee7a Metric, nh\u00e3n h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eefng d\u1ecbp h\u1ea1 gi\u00e1 s\u1ea3n ph\u1ea9m xu\u1ed1ng th\u1ea5p nh\u1ea5t \u1edf m\u1ee9c 199,000, ph\u1ea7n l\u1edbn v\u00e0o tr\u01b0\u1edbc v\u00e0 trong c\u00e1c ng\u00e0y sale 12\/12, 15\/12 tr\u00ean s\u00e0n. Nh\u1eefng \u0111\u1ed9ng th\u00e1i gi\u1ea3m gi\u00e1 n\u00e0y \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng b\u00e1n ra c\u1ee7a nh\u00e3n h\u00e0ng. S\u1ea3n ph\u1ea9m n\u00e0y tuy b\u00e1n gi\u00e1 tr\u00ean TikTok Shop cao h\u01a1n kh\u00e1 nhi\u1ec1u v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng t\u00ednh n\u0103ng \u1edf tr\u00ean c\u00e1c s\u00e0n kh\u00e1c nh\u01b0ng doanh s\u1ed1 mang v\u1ec1 l\u1ea1i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng. <\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m \u201cQu\u1ea7n \u1ed1ng r\u1ed9ng n\u1ec9 t\u0103m\u201d \u0111\u01b0\u1ee3c \u0111\u0103ng b\u00e1n tr\u00ean c\u1ea3 2 n\u1ec1n t\u1ea3ng TikTok Shop v\u00e0 Shopee t\u1eeb c\u00f9ng m\u1ed9t shop tuy nhi\u00ean doanh s\u1ed1 tr\u00ean TikTok l\u00e0 7,905,195,000 v\u00e0 t\u0103ng tr\u01b0\u1edfng 110.78% so v\u1edbi c\u00f9ng k\u00ec nh\u01b0ng tr\u00ean Shopee ch\u1ec9 \u0111\u1ea1t 12,709,000. C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y tuy c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0ng th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u01b0 TikTok v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh s\u1ed1.<\/p>\n\n\n\n

Kh\u1ea9u trang 5D c\u00f3 l\u01b0\u1ee3t b\u00e1n ch\u1ec9 t\u00ednh ri\u00eang shop c\u00f3 doanh s\u1ed1 cao nh\u1ea5t \u0111\u1ea1t 73,415 l\u01b0\u1ee3t b\u00e1n so v\u1edbi to\u00e0n b\u1ed9 c\u00e1c shop b\u00e1n tr\u00ean s\u00e0n Shopee v\u1ec1 m\u1eb7t h\u00e0ng kh\u1ea9u trang 5D l\u00e0 146,849. T\u1eeb s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 th\u1ea5y l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y tr\u00ean TikTok Shop \u0111ang v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi b\u00e1n tr\u00ean c\u00e1c s\u00e0n kh\u00e1c. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 s\u1ebd gi\u00fap c\u00e1c nh\u00e3n h\u00e0ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o h\u01a1n.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m \u201cVi\u00ean tinh ngh\u1ec7 s\u1eefa ong ch\u00faa\u201d \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c t\u1ed5ng 16 t\u1ef7 doanh s\u1ed1, trong \u0111\u00f3 h\u01a1n 5 t\u1ef7 doanh s\u1ed1 trong 30 ng\u00e0y v\u1eeba qua. Tuy nhi\u00ean c\u00f9ng tr\u00ean Shopee, doanh s\u1ed1 c\u1ee7a shop n\u00e0y ch\u1ec9 khi\u00eam t\u1ed1n \u1edf m\u1ee9c g\u1ea7n 1,4 t\u1ef7. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u m\u1eb7t h\u00e0ng s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi TikTok Shop h\u01a1n c\u00e1c s\u00e0n kh\u00e1c m\u1eb7c d\u00f9 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1ed1n d\u0129 \u0111\u00e3 r\u1ea5t kh\u1eafc nghi\u1ec7t. TikTok Shop c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb v\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh \u0111\u1ebfn t\u1eeb n\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o video ng\u1eafn. Tuy nhi\u00ean, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c cho ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n, v\u00ec h\u1ecd c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng h\u1ee3p l\u00fd v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

TikTok l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, TikTok c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf v\u00e0 y\u1ebfu t\u1ed1 r\u1ee7i ro c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p cho m\u1ed9t s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Nh\u00e3n h\u00e0ng c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 xem TikTok c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u hay kh\u00f4ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh b\u00e1n tr\u00ean k\u00eanh TM\u0110T c\u00f2n r\u1ea5t m\u1edbi m\u1ebb n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok Shop l\u00e0 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi tr\u00ean TikTok, cho ph\u00e9p c\u00e1c nh\u00e3n h\u00e0ng t\u1ea1o…<\/p>\n","protected":false},"author":3,"featured_media":2989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2986"}],"collection":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/comments?post=2986"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2986\/revisions"}],"predecessor-version":[{"id":2993,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2986\/revisions\/2993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media\/2989"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media?parent=2986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/categories?post=2986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/tags?post=2986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}