{"id":2974,"date":"2022-12-22T10:33:58","date_gmt":"2022-12-22T03:33:58","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=2974"},"modified":"2023-01-11T17:05:44","modified_gmt":"2023-01-11T10:05:44","slug":"bao-cao-tong-quan-thi-truong-tmdt-2022-metric","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/bao-cao-tong-quan-thi-truong-tmdt-2022-metric\/","title":{"rendered":"B\u00c1O C\u00c1O T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG TM\u0110T 2022 &#8211; METRIC"},"content":{"rendered":"\n<p><strong>B\u00e1o c\u00e1o Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed 2022 l\u00e0 \u1ea5n b\u1ea3n th\u01b0\u1eddng ni\u00ean c\u1ee7a<\/strong> <strong>Metric d\u00e0nh cho c\u00e1c qu\u00fd \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh k\u1ef3 h\u1eb1ng n\u0103m, Metric xin g\u1eedi \u0111\u1ebfn qu\u00fd kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T trong n\u0103m, nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/bit.ly\/tmdtvn2022\" data-type=\"URL\" data-id=\"https:\/\/bit.ly\/tmdtvn2022\" target=\"_blank\" rel=\"noopener\">T\u1ea3i ngay b\u1ea3n PDF B\u00e1o c\u00e1o Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed 2022<\/a><\/p><\/blockquote>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">N\u1ed9i dung<\/p><ul class=\"toc_list\"><li><a href=\"#TONG_QUAN_THI_TRUONG\"><span class=\"toc_number toc_depth_1\">1<\/span> T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG<\/a><\/li><li><a href=\"#NHUNG_CON_SO_NOI_BAT_CUA_NAM_2022\"><span class=\"toc_number toc_depth_1\">2<\/span> NH\u1eeeNG CON S\u1ed0 N\u1ed4I B\u1eacT C\u1ee6A N\u0102M 2022<\/a><\/li><li><a href=\"#THONG_KE_PHAN_KHUC_GIA_BAN_CHAY\"><span class=\"toc_number toc_depth_1\">3<\/span> TH\u1ed0NG K\u00ca PH\u00c2N KH\u00daC GI\u00c1 B\u00c1N CH\u1ea0Y<\/a><\/li><li><a href=\"#THONG_KE_THUONG_HIEU\"><span class=\"toc_number toc_depth_1\">4<\/span> TH\u1ed0NG K\u00ca TH\u01af\u01a0NG HI\u1ec6U<\/a><\/li><li><a href=\"#SU_TROI_DAY_CUA_TIKTOK_SHOP\"><span class=\"toc_number toc_depth_1\">5<\/span> S\u1ef0 TR\u1ed6I D\u1eacY C\u1ee6A TIKTOK SHOP<\/a><\/li><li><a href=\"#NGANH_HANG_VA_THUONG_HIEU_TIK_TOK_SHOP\"><span class=\"toc_number toc_depth_1\">6<\/span> NG\u00c0NH H\u00c0NG &amp; V\u00c0 TH\u01af\u01a0NG HI\u1ec6U TIK TOK SHOP<\/a><\/li><li><a href=\"#LOI_KET\"><span class=\"toc_number toc_depth_1\">7<\/span> L\u1edcI K\u1ebeT<\/a><\/li><\/ul><\/div>\n<h2><span id=\"TONG_QUAN_THI_TRUONG\">T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG<\/span><\/h2>\n\n\n\n<p>T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh sau \u0111\u1ea1i d\u1ecbch Covid-19 do s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Theo b\u00e1o Qu\u1ea3n L\u00fd Nh\u00e0 N\u01b0\u1edbc, NTD c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng sau c\u00e1c \u0111\u1ee3t gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng th\u00f4ng qu\u00e1 s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea b\u1edfi B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng n\u0103m 2022, c\u00f3 t\u1edbi 55.7 tri\u1ec7u ng\u01b0\u1eddi tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean t\u1ed5ng s\u1ed1 74.5 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet (chi\u1ebfm 74.8%).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/JtDaja2mI0C6kZDRe6YKtsl3-zHYw-eLFfcu80Fz1XX5FaDgXwHrxv2HBrWPWriH4hoQQ6ZlDC562P9c94P4cTzUUac98yVpjNLl8RFoTI__pe5HoNSO_niLGv5-nBtJKqNtcsKbpCiNi3iIr0vd19QQQRYfZ2V6PqqVNC9dKFkVFWnpNTjlnZAaoS-Hxg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 trong giai \u0111o\u1ea1n 2020 &#8211; 2021, \u0111\u1ee9ng th\u1ee9 2 trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t quy m\u00f4 kho\u1ea3ng 39 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025. T\u00ednh t\u1edbi n\u1eeda \u0111\u1ea7u n\u0103m 2021, Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 h\u01a1n 8 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn m\u1edbi, trong s\u1ed1 \u0111\u00f3 55% \u0111\u1ebfn t\u1eeb c\u00e1c khu v\u1ef1c phi th\u00e0nh th\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/R3ETHnrc0VBSgmFkgdM5xnsEtq6zTww5iwBqBVefzYMpJCNfkA41v8fxUmV1aWWqkBTY9aI7uZbx9ofExaHJMHk9-DwVmRirANopfsX9mFnRNd9zKo22d2bRzrDRmmARi1hBY9uQgNZ_AhSPjWl2g98DJ0jgz2EEi_rTJC8pOpHMJhh5SsMYEk78I8ZqwA\" alt=\"\"\/><\/figure>\n\n\n\n<p>D\u01b0\u1edbi h\u00ecnh th\u1ee9c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn khung gi\u1edd nh\u1eadn h\u00e0ng thu\u1eadn ti\u1ec7n, ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111i l\u1ea1i v\u00e0 thanh to\u00e1n theo h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn. Th\u1eadt v\u1eady, th\u1ed1ng k\u00ea cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng giao h\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng m\u1ea1nh sau \u0111\u1ea1i d\u1ecbch nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u nh\u1eadn h\u00e0ng t\u1ea1i nh\u00e0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Ngu\u1ed3n).&nbsp;<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Lazada Vi\u1ec7t Nam cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng trong qu\u00fd 2 n\u0103m 2021 \u0111\u00e3 t\u0103ng g\u1ea5p 2 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2020 v\u00e0 con s\u1ed1 n\u00e0y ti\u1ebfp t\u1ee5c t\u0103ng h\u01a1n 1,5 l\u1ea7n trong qu\u00fd 3 n\u0103m 2021.<\/p>\n\n\n\n<p>Theo Statista, thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm 71% l\u01b0u l\u01b0\u1ee3ng b\u00e1n l\u1ebb v\u00e0 t\u1ea1o ra 61% \u0111\u01a1n \u0111\u1eb7t h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Theo S\u00e1ch tr\u1eafng TM\u0110T Vi\u1ec7t Nam n\u0103m 2022 &#8211; B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, n\u1eef gi\u1edbi tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn chi\u1ebfm 54% v\u00e0 \u0111\u1ed9 tu\u1ed5i 18 \u2013 35 chi\u1ebfm 63%. Nh\u00f3m lao \u0111\u1ed9ng gi\u00e1n ti\u1ebfp v\u00e0 sinh vi\u00ean chi\u1ebfm t\u1ef7 l\u1ec7 mua s\u1eafm cao nh\u1ea5t v\u1edbi 49% v\u00e0 29%.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb chi ti\u00eau b\u00ecnh qu\u00e2n m\u1ed7i ng\u01b0\u1eddi trong n\u0103m 2020 \u1edf Vi\u1ec7t Nam d\u00e0nh cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t kho\u1ea3ng 240 USD t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 5.520.000 \u0111\/ n\u0103m,t\u0103ng g\u1ea7n 42% so v\u1edbi n\u0103m 2016, d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong c\u00e1c n\u0103m t\u1edbi (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u2013 C\u1ee5c TM\u0110T v\u00e0 Kinh t\u1ebf s\u1ed1 2022).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/vcaHFfs_7py3Viw0nWFbgaSmY1vXqGhul1iCzj0JZvKnrG1RC1p91dYh46UbVp3gqwPaGwadHIDcDA9IzxdWXrNCyAANTMBcy7lFq8dInKHTxeShlbgZDRu13jeVJN1w0ZfbwS7-WYCMGSmJTkcx-HgWhi_gi7Jl3cs1VcJLCwCwz_2d_GWCah5Y_hlqIQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng cao do ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a. Ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u l\u00e0 uy t\u00edn c\u1ee7a s\u00e0n TM\u0110T v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i c\u00f3 l\u1ee3i d\u00e0nh cho ng\u01b0\u1eddi mua, sau \u0111\u00f3 m\u1edbi \u0111\u1ebfn t\u00ednh \u0111a d\u1ea1ng, ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi th\u00f3i quen mua s\u1eafm tr\u00ean s\u00e0n TM\u0110T ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00e1c s\u00e0n TM\u0110T c\u00f3 xu h\u01b0\u1edbng t\u0103ng ph\u00ed d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng cao khi\u1ebfn chi ph\u00ed b\u00e1n h\u00e0ng c\u1ee7a nh\u00e0 b\u00e1n t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u2013 C\u1ee5c TM\u0110T v\u00e0 Kinh t\u1ebf s\u1ed1 2022).<\/p>\n\n\n\n<h2><span id=\"NHUNG_CON_SO_NOI_BAT_CUA_NAM_2022\">NH\u1eeeNG CON S\u1ed0 N\u1ed4I B\u1eacT C\u1ee6A N\u0102M 2022<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/gjiXf514cy8lrKLBDZrVvkc6elLrnKaOkAs3dS3FBPzD0RY6v5HlZSJZ7EcOlXsVqJ9LwvCYC5_KII61x5L1rqy9mTo_zT5AWd1bAQAHKxWKPNZkXo7fFqgm-9kOB4U-YDxni_vPyNbafBwdOb6vVxrKOXpLRgSLr8veZCZt5Nx2Ua75r8bZIceVh-OqoQ\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Ngu\u1ed3n: metric.vn \u2013 S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb 01\/01\/2022 \u2013 30\/11\/2022, s\u1ed1 li\u1ec7u th\u00e1ng 12\/2022 \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a theo t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng chung n\u0103m 2022 so v\u1edbi n\u0103m 2021. T\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ecdc b\u1ecf \u0111\u01a1n \u1ea3o v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng.<\/em><\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng chung n\u0103m 2022 so v\u1edbi n\u0103m 2021 \u0111\u01b0\u1ee3c t\u00ednh theo t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh thu t\u1ed5ng 3 th\u00e1ng 9 \u2013 10 \u201311\/2022 so v\u1edbi doanh thu t\u1ed5ng 3 th\u00e1ng 9 \u2013 10 \u2013 11\/2021.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/SwVR2x7LNeSWZz1-TS3Mi9fn4mZI0O5mmEN6zzKsX7x1q9miHKMCGhqeBcN3rAo3D5e1qxmozLxRGYh61ka7vGgD3KdDnpAnMVut0YQ1keGJNnrPX_A1Aavt3DMpi4z8PHcD9AtrJESC6tkAZufHs946j5wYpaGRw6_kLKvxyRJqr-CNmfW-ltfavdxgKA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ngu\u1ed3n: Th\u1ecb ph\u1ea7n doanh thu c\u00e1c s\u00e0n trong n\u0103m 2022 theo s\u1ed1 li\u1ec7u <a href=\"https:\/\/metric.vn\/\">Metric.vn<\/a> 2022<\/em><\/p>\n\n\n\n<p>Shopee hi\u1ec7n \u0111ang l\u00e0 s\u00e0n TM\u0110T ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam khi chi\u1ebfm \u0111\u1ebfn g\u1ea7n 73% t\u1ed5ng doanh s\u1ed1 4 s\u00e0n, t\u01b0\u01a1ng \u1ee9ng v\u1edbi kho\u1ea3ng 91 ngh\u00ecn t\u1ef7, Lazada \u0111\u1ee9ng th\u1ee9 2, chi\u1ebfm 20% v\u1edbi doanh thu 26.5 ngh\u00ecn t\u1ef7, Tiki chi\u1ebfm 5% v\u1edbi 5.7 ngh\u00ecn t\u1ef7, x\u1ebfp cu\u1ed1i c\u00f9ng l\u00e0 Sendo chi\u1ebfm 1% v\u1edbi g\u1ea7n 1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng.&nbsp;<\/p>\n\n\n\n<p>Kh\u00e1c v\u1edbi n\u0103m 2021 doanh thu TM\u0110T t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c th\u00e1ng cu\u1ed1i n\u0103m, th\u00ec n\u0103m 2022 doanh thu gi\u1eefa c\u00e1c th\u00e1ng trong n\u0103m c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch kh\u00f4ng nhi\u1ec1u v\u00e0 \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng chung 18.4% so v\u1edbi 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/sXiN9PCBDVpj5-O9zgWOG9JK9b4m7gI8lvsqefywt0dJc5Ijn9-pDPHX2VZgCJreN22WLhx42pyFpnVN6DBeEMcjUhw-ktRTzz8Xodu_6k8RmYFUpmoGSuAFXSe15geT4A8tBUmVKxUm4xYHqhgAFRSu9rYzxtgdNtvi-Ca1AtNsBtoPyUKbtnn4-2Qz2g\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ngu\u1ed3n: Top 10 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c s\u00e0n TM\u0110T l\u1edbn t\u1ea1i Vi\u1ec7t Nam theo s\u1ed1 li\u1ec7u <a href=\"https:\/\/metric.vn\/\">Metric.vn<\/a> 2022.<\/em><\/p>\n\n\n\n<p>Ng\u00e0nh h\u00e0ng l\u00e0m \u0111\u1eb9p \u0111\u1ea1t doanh thu l\u1edbn nh\u1ea5t th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2022 v\u1edbi g\u1ea7n 22 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm h\u01a1n 16.3% t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng TM\u0110T. Theo sau l\u00e0 ng\u00e0nh Th\u1eddi trang n\u1eef, Nh\u00e0 c\u1eeda \u2013 \u0110\u1eddi s\u1ed1ng, \u0111\u00e2y l\u00e0 top nh\u1eefng ng\u00e0nh h\u00e0ng thi\u1ebft y\u1ebfu c\u00f3 t\u1ed1c \u0111\u1ed9 ti\u00eau d\u00f9ng nhanh, nhu c\u1ea7u ph\u00e1t sinh t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i t\u1ea5t c\u1ea3 th\u1eddi \u0111i\u1ec3m trong n\u0103m v\u00e0 s\u1ef1 \u0111a d\u1ea1ng h\u00e0ng h\u00f3a r\u1ea5t cao.<\/p>\n\n\n\n<p>M\u1ed7i s\u00e0n TM\u0110T l\u1edbn \u1edf Vi\u1ec7t Nam l\u1ea1i s\u1edf h\u1eefu c\u00e1c t\u1ec7p ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt kh\u00e1c nhau. Trong \u0111\u00f3, L\u00e0m \u0111\u1eb9p, \u0110i\u1ec7n tho\u1ea1i &amp; M\u00e1y t\u00ednh b\u1ea3ng v\u00e0 Nh\u00e0 C\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng l\u00e0 3 ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/Yvlb5PSO-v6OuKA0No4Kci0kj0xOaFmHKfiH-X3M0Gn6wVDu_ScPUK9YcunLYjA9QnPnyvG8_EG52Go6o7ff4gE25QhFoQJovqi-xjtX4mbuL5DWXU-HMcbOpcDiNYTs6C-2RKqkn7tOmQzmnJxkQkQ17swjTvumXsE04QAf1nPoHju2aRai02iTgGOoEw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ngu\u1ed3n: Top 5 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt c\u1ee7a t\u1eebng s\u00e0n TM\u0110T l\u1edbn t\u1ea1i Vi\u1ec7t Nam theo s\u1ed1 li\u1ec7u <\/em><a href=\"https:\/\/metric.vn\/\"><em>metric.vn<\/em><\/a><em> 2022.<\/em><\/p>\n\n\n\n<h2><span id=\"THONG_KE_PHAN_KHUC_GIA_BAN_CHAY\">TH\u1ed0NG K\u00ca PH\u00c2N KH\u00daC GI\u00c1 B\u00c1N CH\u1ea0Y<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/rXRYxwaICaqjgrntIIc9kM_tOrdN_RkmV75W_eoACCVjjZBrYWEd2ZvrSUPYKyF0D0IFohz7Jef6XmKMycBeqIfzv6SgflaUYdmDRJedZtya5rKD7sYxCjoypCo0RDSpUP2wXM1gv1KD2etTUUAik7vwutMEzlC83SsunsP8xKcYSH7oeTRvee8kzrxivA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ngu\u1ed3n: T\u1ed5ng h\u1ee3p ph\u00e2n kh\u00fac gi\u00e1 n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c s\u00e0n TM\u0110T l\u1edbn t\u1ea1i Vi\u1ec7t Nam theo s\u1ed1 li\u1ec7u <\/em><a href=\"https:\/\/metric.vn\/\"><em>M<\/em><\/a><a href=\"https:\/\/metric.vn\/\"><em>etric.vn<\/em><\/a><em> 2022.<\/em><\/p>\n\n\n\n<p>Ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb 10.000VND \u2013 50.000 VN\u0110 c\u00f3 s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra l\u1edbn nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c s\u00e0n TM\u0110T chi\u1ebfm 37% t\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra. Trong khi \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c hai ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 100.000 VN\u0110 \u2013 200.000VND v\u00e0 t\u1eeb 200.000VND \u2013 500.000VND \u0111em l\u1ea1i doanh thu cao cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng khi chi\u1ebfm t\u1edbi 42.6% t\u1ed5ng doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/p>\n\n\n\n<h2><span id=\"THONG_KE_THUONG_HIEU\">TH\u1ed0NG K\u00ca TH\u01af\u01a0NG HI\u1ec6U<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/_HMcrHXEvlh975SU_CrE9RgrFPsxMlXBGK1h2B-5O6qbziWDgyptX16TQtXjvIh9bOLwlLF0IdkVVZu6C3lpe3FqGSvqA7_WikSnuUqZ3P_CAnFha_skob7Jt4bvJbUr8Z8l40X0vT-s5LIhJu4yM8y5TyixjxjSPxtotkNg572MTdtnDvLsrSPKyB4LLQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ngu\u1ed3n: Top 5 ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt c\u1ee7a t\u1eebng s\u00e0n TM\u0110T l\u1edbn t\u1ea1i Vi\u1ec7t Nam theo s\u1ed1 li\u1ec7u <a href=\"https:\/\/metric.vn\/\">Metric.vn<\/a> 2022.<\/em><\/p>\n\n\n\n<p>Top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu cao nh\u1ea5t ch\u1ec9 chi\u1ebfm 9.03% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong top 10 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n cao tr\u00ean 4 s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam ph\u1ea7n l\u1edbn t\u1eadp trung \u1edf ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p, \u0110i\u1ec7n gia d\u1ee5ng, \u0110i\u1ec7n tho\u1ea1i \u2013 Ph\u1ee5 ki\u1ec7n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb M\u1ef9, Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/8o-K58Ud0gELAQ5B6yN8FlnhlU0x5Djc0iqT-hle5AujWn32xvGi30kAJVfHSESuzYjYKJOdo8OlZVK3XDdhnfw5Nti8ESb6NoYksDmpy0GhCJJzOBU9SluXXRtXxjjSKv99zL-OBMnpPu-38stGRFcekWRFMUP1fIT3Ep6poxw7SU9E6paHAfU8TlPd8A\" alt=\"\"\/><\/figure>\n\n\n\n<h2><span id=\"SU_TROI_DAY_CUA_TIKTOK_SHOP\">S\u1ef0 TR\u1ed6I D\u1eacY C\u1ee6A TIKTOK SHOP<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/hMz9OcPE8nDn400K5hBYXrkLEkpQHhxYPe7fNZ1eeDJT7B2Tcr4_Wj_KCiCtvBCfqFCmBmP_jw_TPS1NG8VKMt9wx0gDwxNGJ1OeANQpqh4Fi8QB28c4BKqeFYN3Kt8RPwJ_SKDx1G3lWDSgfkgARU5U2Hgi4veSJ_YfnsCoaLGNO8MmyUPGJ6SU8AQMkQ\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/RozrEPd7KI52PWn88b0X5aez83K8uuSq74gwfBUDtIys8dNiO-eZ15aPQaoLlGozP24NEeMktvb1xpqFs0yRrjDrhJVAIaxdtnnVkr7DdptOKto03kjzYzA6fSVNKBN18A0QIB7rwY1Mae8Ga2w4jHfzQ9jpE3nLACuqj2KFiqOz8rsQNf97q8dF248tdw\" alt=\"\"\/><\/figure>\n\n\n\n<p>M\u1ee9c doanh thu trong 1 th\u00e1ng c\u1ee7a Tik Tok Shop hi\u1ec7n t\u1ea1i \u0111\u00e3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 80% doanh thu c\u00f9ng k\u1ef3 c\u1ee7a Lazada v\u00e0 g\u1ea5p 4 l\u1ea7n doanh thu c\u1ee7a Tiki. Trung b\u00ecnh m\u1ed7i ng\u00e0y Tik Tok Shop \u0111\u1ea1t m\u1ee9c doanh thu 56.6 t\u1ef7 \u0111\u1ed3ng v\u00e0 434 ngh\u00ecn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m l\u00e0 130 ngh\u00ecn \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 c\u00e1c con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng m\u00e0 nh\u1eefng s\u00e0n TM\u0110T kh\u00e1c ph\u1ea3i m\u1ea5t nhi\u1ec1u n\u0103m m\u1edbi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/DxKaK7SuS4SPcbRFUkDtYPOwQWOarNAj0og0fk_fYnSZ8QeidlILIR5QKvql0-R6zhxxDbM-YQLGpedvMiw_V1Zrg6sUFYeaNLYAI2osizT1QGJzSjeEsaqeeaH1lUyYSzwEolZvU7mjNiCzlV3BPGAxiDmiLQveuWPZu8JBFS67D-QC6dAFdqKHK1CEcQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ph\u00e2n kh\u00fac 100.000\u0111 \u2013 200.000\u0111 \u0111em l\u1ea1i m\u1ee9c doanh thu cao nh\u1ea5t cho c\u00e1c nh\u00e0 b\u00e1n tr\u00ean s\u00e0n Tik Tok Shop, chi\u1ebfm 39% v\u1edbi 647 t\u1ef7 \u0111\u1ed3ng trong 1 th\u00e1ng. Top 5 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean Tik Tok Shop trong 30 ng\u00e0y qua<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/VomF3KX59ueir2oQpTeuiWp7_qS9m93yptpEoKjZGY9VMG1IkpmKT81OymbwVVpJ9rrP7GagsUwxgiCBIVrrLDf_w1sUQsnWO9387EeaSrY8F-CPR2mnP0SB8SSva53hEeH-Y8bEDMPvKILDTd9DB9dU2QZQLJLhVzX2EnOTs4niIBWSpOXQP1YNiog7iw\" alt=\"\"\/><\/figure>\n\n\n\n<h2><span id=\"NGANH_HANG_VA_THUONG_HIEU_TIK_TOK_SHOP\">NG\u00c0NH H\u00c0NG &amp; V\u00c0 TH\u01af\u01a0NG HI\u1ec6U TIK TOK SHOP<\/span><\/h2>\n\n\n\n<p>Th\u1ecb ph\u1ea7n doanh thu ng\u00e0nh h\u00e0ng v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong 30 ng\u00e0y t\u1eeb 01\/11\/2022 &#8211; 30\/11\/2022 tr\u00ean s\u00e0n Tiktok Shop.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/6QKtbddjTkIhAMCzxb-381HXjx_vseGTkm3ox-HXWKSBHwSR3iOELIj7ZwFBSIr8q5qmAvxRRELL2wnjl255S4G1GuQejmXiUfOM9TAhgCbNX11OG2wjIjh3o3aYu_ZY27f4sNr_jAHVjKSnOPNj11BRWKlhebvUnOTobVhVPxZpqaqHfoPho2Hvhqn_XQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a \u0111a d\u1ea1ng c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u00e3 tham gia b\u00e1n tr\u00ean s\u00e0n Tik Tok Shop. Bi\u1ec3u \u0111\u1ed3 n\u00e0y cho th\u1ea5y quy m\u00f4 doanh s\u1ed1 c\u1ee7a ng\u00e0nh Th\u1eddi trang v\u00e0 L\u00e0m \u0111\u1eb9p \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t, x\u1ebfp ngay sau \u0111\u00f3 l\u00e0 ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng, B\u00e1ch h\u00f3a &#8211; th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong t\u1eebng ng\u00e0nh h\u00e0ng tr\u00ean Tiktok Shop ph\u1ea7n l\u1edbn c\u0169ng \u0111ang c\u00f3 doanh thu t\u1ed1t tr\u00ean c\u00e1c s\u00e0n TM\u0110T kh\u00e1c.<\/p>\n\n\n\n<h2><span id=\"LOI_KET\">L\u1edcI K\u1ebeT<\/span><\/h2>\n\n\n\n<p>M\u1ed7i Doanh nghi\u1ec7p s\u1ebd m\u1ea5t 2-4 tu\u1ea7n \u0111\u1ec3 c\u00f3 m\u1ed9t b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng th\u00f4ng th\u01b0\u1eddng l\u00e0 nh\u01b0 v\u1eady. Nh\u01b0ng, b\u00e1o c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb Metric ch\u1ec9 trong 30 gi\u00e2y. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 ng\u00e0nh h\u00e0ng hay d\u00f2ng s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i tin ch\u1eafc, m\u1ecdi Doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u r\u1eb1ng kh\u00e1c bi\u1ec7t \u1ea5y mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. Ch\u00fac th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed 2022 l\u00e0 \u1ea5n b\u1ea3n th\u01b0\u1eddng ni\u00ean c\u1ee7a Metric d\u00e0nh&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2974"}],"collection":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/comments?post=2974"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2974\/revisions"}],"predecessor-version":[{"id":3024,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2974\/revisions\/3024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media\/3023"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media?parent=2974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/categories?post=2974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/tags?post=2974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}