{"id":2966,"date":"2022-11-22T16:07:10","date_gmt":"2022-11-22T09:07:10","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=2966"},"modified":"2022-11-22T16:07:12","modified_gmt":"2022-11-22T09:07:12","slug":"tong-quan-doanh-so-thi-truong-may-loc-khong-khi-tren-cac-san-tmdt","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/tong-quan-doanh-so-thi-truong-may-loc-khong-khi-tren-cac-san-tmdt\/","title":{"rendered":"T\u1ed5ng quan doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed\u00a0tr\u00ean c\u00e1c s\u00e0n TM\u0110T"},"content":{"rendered":"\n<p>Ng\u00e0nh h\u00e0ng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i th\u1ecb s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam. C\u00e1c nh\u00e3n h\u00e0ng l\u1edbn nh\u01b0 Sharp, Xiaomi, v\u00e0 Samsung l\u00e0 nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt hi\u1ec7n \u0111ang chi\u1ebfm ph\u1ea7n l\u1edbn doanh s\u1ed1 hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Theo d\u1ef1 b\u00e1o t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u GWR (Grand Wiew Research) th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed tr\u00ean to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t doanh s\u1ed1 kho\u1ea3ng 12,26 t\u1ef7 USD. D\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2028, con s\u1ed1 n\u00e0y s\u1ebd \u01b0\u1edbc t\u00ednh t\u0103ng l\u00ean kho\u1ea3ng 22,80 t\u1ef7 USD.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay g\u1ed3m: Xiaomi, Sharp, LG, Philips, Panasonic, Samsung, Dyson\u2026<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">N\u1ed9i dung<\/p><ul class=\"toc_list\"><li><a href=\"#Xiaomi_ke_khong_lo_thong_tri_thi_truong_may_loc_khong_khi_tren_cac_san_TMDT_o_Viet_Namnbsp\"><span class=\"toc_number toc_depth_1\">1<\/span> Xiaomi k\u1ebb kh\u1ed5ng l\u1ed3 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u1edf Vi\u1ec7t Nam&nbsp;<\/a><\/li><li><a href=\"#Muc_gia_bancanh_tranh_o_phan_khuc_trung_binh_va_cao_cap\"><span class=\"toc_number toc_depth_1\">2<\/span> M\u1ee9c gi\u00e1 b\u00e1n\u00a0c\u1ea1nh tranh \u1edf ph\u1ea7n kh\u00fac trung b\u00ecnh v\u00e0 cao c\u1ea5p<\/a><\/li><li><a href=\"#Nhung_nhan_to_moi_tai_thi_truong_Viet_Namnbsp\"><span class=\"toc_number toc_depth_1\">3<\/span> Nh\u1eefng nh\u00e2n t\u1ed1 m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam&nbsp;<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Xiaomi_ke_khong_lo_thong_tri_thi_truong_may_loc_khong_khi_tren_cac_san_TMDT_o_Viet_Namnbsp\">Xiaomi k\u1ebb kh\u1ed5ng l\u1ed3 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u1edf Vi\u1ec7t Nam&nbsp;<\/span><\/h2>\n\n\n\n<p>So v\u1edbi c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng kh\u00e1c, ng\u00e0nh h\u00e0ng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (do \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 b\u00e1n cao, b\u1ea3o h\u00e0nh l\u00e2u d\u00e0i)&nbsp;<\/p>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch t\u1eeb Metric.vn hi\u1ec7n nay Xiaomi \u0111ang l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c doanh thu cao nh\u1ea5t. T\u00ednh t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u n\u0103m 2022 \u0111\u1ebfn nay doanh thu m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u1ee7a ri\u00eang Xiaomi \u0111\u00e3 \u0111\u1ea1t doanh s\u1ed1 l\u00e0 40 t\u1ef7 vn\u0111 tr\u00ean t\u1ea5t c\u1ea3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay nh\u01b0 Shopee, Tiki, Lazada, Sendo. V\u1edbi s\u1ee9c \u00e9p t\u1eeb c\u00e1c \u00f4ng l\u1edbn nh\u01b0 Sharp, Samsung, Dyson th\u00ec Xiaomi v\u1eabn \u0111\u1ee9ng \u0111\u1ea7u doanh s\u1ed1 b\u00e1n ra t\u1ea1i c\u00e1c s\u00e0n TM\u0110T chi\u1ebfm 22,93% t\u1ed5ng doanh s\u1ed1 to\u00e0n ng\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/sHcUM6uppBcpI5IHtaA50VY3zI_mjwF_9odvF1q-5zi4PYuIXF2ESAeWjzK77Tg6TTlYZLV6vuZJIrIlvXD_45c7MW_qSdbfijKyusiLGn7WunPQzUcbQukgwH7b-BUg_IkyJ8eAoR7eE0GUyMHhgU9v13rENGORBOnxez3Ls3ZjuEg0nW_w2Zf3eayqgg\" alt=\"\"\/><figcaption>10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh s\u1ed1 b\u00e1n t\u1ed1t nh\u1ea5t ng\u00e0nh m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed t\u1eeb Metric.vn 2022<\/figcaption><\/figure>\n\n\n\n<p>D\u1ec5 d\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra v\u00ec sao Xiaomi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c doanh s\u1ed1 t\u1ed1t nh\u01b0 v\u1eady. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u00edt s\u1ea3n ph\u1ea9m h\u01a1n nh\u01b0ng c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 \u201cMi Fan\u201d nh\u1ea5t \u0111\u1ecbnh, gi\u00e1 c\u1ea1nh tranh, c\u00f4ng su\u1ea5t ph\u00f9 h\u1ee3p nhu c\u1ea7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng, thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u00edch h\u1ee3p IOT (Internet of Things)&nbsp;<\/p>\n\n\n\n<p>Theo nh\u1eadn \u0111\u1ecbnh t\u1eeb Zing news Homedics, Samsung ch\u1ec9 m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed Vi\u1ec7t Nam trong kho\u1ea3ng 1.5 n\u0103m tr\u1edf l\u1ea1i c\u1ea3 2 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung thay v\u00ec gi\u00e1 ph\u1ed5 th\u00f4ng. C\u00f2n l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 Hapo, Coway, Dyson \u0111\u1ec1u c\u00f3 s\u1ea3n ph\u1ea9m m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed nh\u01b0ng ch\u01b0a chi\u1ebfm th\u1ecb ph\u1ea7n cao. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Sharp chi\u1ebfm kho\u1ea3ng 70% s\u1ed1 m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed b\u00e1n ra tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng th\u00ec nay v\u1edbi c\u00e1c s\u1ee9c \u00e9p t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 non tr\u1ebb th\u00ec hi\u1ec7n t\u1ea1i Sharp \u0111\u00e3 gi\u1ea3m d\u1ea7n so v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t nam tuy nhi\u00ean hi\u1ec7n t\u1ea1i Sharp v\u1eabn \u0111ang th\u1ee9 2 trong th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed v\u00e0 chi\u1ebfm 16,18% so v\u1edbi to\u00e0n th\u1ecb tr\u01b0\u1eddng.&nbsp;&nbsp;<\/p>\n\n\n\n<h2><span id=\"Muc_gia_bancanh_tranh_o_phan_khuc_trung_binh_va_cao_cap\">M\u1ee9c gi\u00e1 b\u00e1n\u00a0c\u1ea1nh tranh \u1edf ph\u1ea7n kh\u00fac trung b\u00ecnh v\u00e0 cao c\u1ea5p<\/span><\/h2>\n\n\n\n<p>M\u1ee9c gi\u00e1 b\u00e1n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee9c chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m <\/p>\n\n\n\n<p><img style=\"\" src=\"https:\/\/lh4.googleusercontent.com\/JYWKTCjxiWMq4wDjWFNZB1xMeu7gB--oQMBRTVfnnoDfRuEiTxqF9mi-3xNqgVOBAg3pXNUMPvqATx5vicDz2hAKiL22tzsKX8SjHxatih9pBkUX5Iej60hXmlutideRrVl0n_d-FGNYD97DbVyx-Xvjp3uJdsTrP9T5y6PD6PvXu0-bHkau7MntjgBaFA\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">C\u00e1c m\u1ee9c gi\u00e1 b\u00e1n c\u00f3 doanh s\u1ed1 cao nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed <\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra m\u1ee9c gi\u00e1 t\u1eeb 1.000.000 vn\u0111 cho \u0111\u1ebfn 5.000.000 vn\u0111 \u0111ang c\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra t\u1ed1t nh\u1ea5t. Con s\u1ed1 cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau \u0111\u1ec3 mua s\u1eafm m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u00f3 m\u1ee9c gi\u00e1 t\u1eeb 2.000.000 vn\u0111 \u0111\u1ed5 l\u00ean \u0111\u1ec3 s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi th\u00e2n.&nbsp;<\/p>\n\n\n\n<h2><span id=\"Nhung_nhan_to_moi_tai_thi_truong_Viet_Namnbsp\">Nh\u1eefng nh\u00e2n t\u1ed1 m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam&nbsp;<\/span><\/h2>\n\n\n\n<p>Ngo\u00e0i Xiaomi \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u1edbi thi\u1ebft k\u1ebf tr\u1eafng thanh l\u1ecbch, m\u1ee9c gi\u00e1, t\u1ed1t c\u00e1c ch\u1ee9c n\u0103ng c\u00f3 IOT th\u00ec Dyson th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 gia d\u1ee5ng cao c\u1ea5p \u0111\u1ebfn t\u1eeb anh \u0111\u00e3 c\u00f3 c\u00f4ng b\u1ed1 nh\u1eefng m\u1eabu m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed v\u1edbi m\u1ee9c gi\u00e1 t\u1eeb 10.000.000 &#8211; 20.000.000 vn\u0111 (theo zing.vn). T\u1ea5t c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 ki\u1ec3u d\u00e1ng nh\u1ecf g\u1ecdn, th\u1eddi trang v\u00e0 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi c\u00e1c th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn Dyson n\u1ed5i ti\u1ebfng v\u1edbi m\u00e1y s\u1ea5y t\u00f3c v\u00e0 m\u00e1y h\u00fat b\u1ee5i \u1edf ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng trung cao. C\u00f2n trong ng\u00e0nh m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed th\u00ec Samsung \u0111ang l\u00e0m kh\u00e1 t\u1ed1t v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/fPfiaQ0lV1SNyLQFHn_Dm8bkMKKmvcONz0iQi8O1rTGKwu_bca48MHZm0VrHwlplNOptXMWlAZKK8sDHvgyIRYDyhW-d0cIXX6HggCb4TL6bvtc50_hmnOLWPL-0GxbhTmN7p0ugP-ZVSaQ84oNb4ot7LS7ZYbbo2-ujIr56bMSrNiiQRsIIS0HL75fkWA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ngo\u00e0i nh\u1eefng t\u00ean tu\u1ed5i ngo\u1ea1i nh\u1eadp, th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u00f2n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nh\u01b0 Kangaroo, Karofi, Sunhouse.<\/p>\n\n\n\n<p>Theo Zing, \u01b0u \u0111i\u1ec3m c\u1ee7a m\u00e1y l\u1ecdc kh\u00ed th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u1ebfn t\u1eeb m\u1ee9c gi\u00e1 t\u1ed1t, \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng v\u00e0 chi ph\u00ed thay th\u1ebf m\u00e0ng l\u1ecdc r\u1ebb. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nh\u01b0 Kangaroo, Karofi, Sunhouse c\u00f3 cung c\u1ea5p m\u1ed9t s\u1ed1 m\u1eabu m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed, gi\u00e1 t\u1ed1t so v\u1edbi c\u00e1c model ngo\u1ea1i nh\u1eadp. Tuy nhi\u00ean, v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u1ecd ch\u01b0a t\u1ea1o \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft cao cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0 Sharp hay Xiaomi.&nbsp;<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed th\u1ef1c s\u1ef1 ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u s\u00f4i \u0111\u1ed9ng. \u00d4 nhi\u1ec5m v\u00e0 d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t s\u1ebd khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m t\u1edbi s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n v\u00ec v\u1eady m\u1ee9c ti\u00eau th\u1ee5 v\u00e0 doanh s\u1ed1 c\u0169ng s\u1ebd t\u0103ng tr\u01b0\u1edfng nhanh trong th\u1eddi gian t\u1edbi.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh h\u00e0ng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i th\u1ecb s\u00e0n TM\u0110T t\u1ea1i&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2967,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2966"}],"collection":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"predecessor-version":[{"id":2968,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions\/2968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media\/2967"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}