{"id":2959,"date":"2022-11-04T13:52:59","date_gmt":"2022-11-04T06:52:59","guid":{"rendered":"https:\/\/metric.vn\/blog\/?p=2959"},"modified":"2022-11-04T14:09:10","modified_gmt":"2022-11-04T07:09:10","slug":"ban-do-thu-cung-tren-san-tmdt-can-luu-y-nhung-chi-so-gi-cua-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/blog\/ban-do-thu-cung-tren-san-tmdt-can-luu-y-nhung-chi-so-gi-cua-thi-truong\/","title":{"rendered":"B\u00e1n \u0111\u1ed3 th\u00fa c\u01b0ng tr\u00ean s\u00e0n TM\u0110T c\u1ea7n l\u01b0u \u00fd nh\u1eefng ch\u1ec9 s\u1ed1 g\u00ec c\u1ee7a th\u1ecb tr\u01b0\u1eddng?"},"content":{"rendered":"\n<p>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb Metric, Shopee \u0111ang \u00e1p \u0111\u1ea3o th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u0103m s\u00f3c th\u00fa c\u01b0ng v\u1edbi x\u1ea5p x\u1ec9 80% th\u1ecb ph\u1ea7n, \u0111\u1ea1t 717,7 t\u1ef7 doanh s\u1ed1 v\u00e0 15,53 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n ra. Trong khi \u0111\u00f3, h\u01a1n 17% th\u1ecb ph\u1ea7n thu\u1ed9c v\u1ec1 Lazada v\u1edbi doanh s\u1ed1 \u0111\u1ea1t 155 t\u1ef7 \u0111\u1ed3ng, dung l\u01b0\u1ee3ng b\u00e1n \u0111\u1ea1t 2.5 tri\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 l\u1edbn \u0111i k\u00e8m t\u1ec9 l\u1ec7 c\u1ea1nh tranh cao cho c\u00e1c nh\u00e0 b\u00e1n m\u1edbi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung cho Shopee thay v\u00ec c\u00e1c s\u00e0n TM\u0110T.<\/p>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/1-1024x286.jpg\" alt=\"\" class=\"wp-image-722\" width=\"1081\" height=\"303\"\/><\/figure><\/div>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">N\u1ed9i dung<\/p><ul class=\"toc_list\"><li><a href=\"#CAC_SHOP_DAN_DAU_VE_DOANH_THU\"><span class=\"toc_number toc_depth_1\">1<\/span> C\u00c1C SHOP D\u1eaaN \u0110\u1ea6U V\u1ec0 DOANH THU <\/a><\/li><li><a href=\"#TIEM_NANG_TANG_TRUONG_NGANH_CHAM_SOC_THU_CUNG\"><span class=\"toc_number toc_depth_1\">2<\/span> TI\u1ec0M N\u0102NG T\u0102NG TR\u01af\u1edeNG NG\u00c0NH CH\u0102M S\u00d3C TH\u00da C\u01afNG<\/a><\/li><li><a href=\"#THONG_KE_PHAN_KHUC_GIA_VA_THUONG_HIEU_NOI_BAT\"><span class=\"toc_number toc_depth_1\">3<\/span> TH\u1ed0NG K\u00ca PH\u00c2N KH\u00daC GI\u00c1 V\u00c0 TH\u01af\u01a0NG HI\u1ec6U N\u1ed4I B\u1eacT<\/a><\/li><li><a href=\"#THONG_KE_NHOM_HANG_NOI_BAT\"><span class=\"toc_number toc_depth_1\">4<\/span> TH\u1ed0NG K\u00ca NH\u00d3M H\u00c0NG N\u1ed4I B\u1eacT<\/a><ul><li><a href=\"#San_pham_trending_phan_khuc_gia_10000_8211_500000d\"><span class=\"toc_number toc_depth_2\">4.1<\/span> S\u1ea3n ph\u1ea9m trending ph\u00e2n kh\u00fac gi\u00e1 10.000 &#8211; 500.000\u0111<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"CAC_SHOP_DAN_DAU_VE_DOANH_THU\"><strong>C\u00c1C SHOP D\u1eaaN \u0110\u1ea6U V\u1ec0 DOANH THU <\/strong><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-full\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/4.jpg\" alt=\"\" class=\"wp-image-724\" width=\"766\" height=\"522\"\/><\/figure><\/div>\n\n\n\n<p>C\u00e1c nh\u00e3n h\u00e0ng \u0111ang c\u00f3 doanh s\u1ed1 t\u1ed1t nh\u1ea5t tr\u00ean Shopee c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: Mars Petcare, ZAKA PETSHOP, Paddy pet shop, GarePetsShop v\u00e0 pet Shop. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n l\u1edbn nh\u1ea5t tr\u00ean Shopee trong n\u1eeda \u0111\u1ea7u n\u0103m 2022. C\u00f3 th\u1ec3 th\u1ea5y th\u1ecb ph\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec1u cho c\u00e1c shop d\u1eabn \u0111\u1ea7u trong ng\u00e0nh h\u00e0ng n\u00e0y. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ea5p nh\u1eadn v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u nh\u00e3n h\u00e0ng, t\u1ea1o c\u01a1 h\u1ed9i cho nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a th\u00fa c\u01b0ng.<\/p>\n\n\n\n<h2><span id=\"TIEM_NANG_TANG_TRUONG_NGANH_CHAM_SOC_THU_CUNG\"><strong>TI\u1ec0M N\u0102NG T\u0102NG TR\u01af\u1edeNG NG\u00c0NH CH\u0102M S\u00d3C TH\u00da C\u01afNG<\/strong><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-full\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/2.jpg\" alt=\"\" class=\"wp-image-723\" width=\"977\" height=\"466\"\/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1i n\u0103m 2021, theo nhu c\u1ea7u mua s\u1eafm c\u1eadn T\u1ebft, c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c th\u00fa c\u01b0ng c\u0169ng xu\u1ea5t hi\u1ec7n l\u1ef1c c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i m\u1ea1nh t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o qu\u00fd IV. \u0110\u1ea7u n\u0103m 2022, dung l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u00e3 \u0111\u1ea1t \u0111\u1ec9nh v\u1edbi x\u1ea5p x\u1ec9 2.5 tri\u00eau s\u1ea3n ph\u1ea9m nh\u01b0ng gi\u1ea3m 40% v\u00e0o th\u00e1ng 2 do nhi\u1ec1u \u0111\u01a1n v\u1ecb b\u00e1n t\u1ea1m d\u1eebng kinh doanh trong kho\u1ea3ng th\u1eddi gian n\u00e0y. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 nhanh ch\u00f3ng ph\u1ee5c h\u1ed3i sau T\u1ebft v\u00e0 gi\u1eef xu h\u01b0\u1edbng c\u00e2n b\u1eb1ng t\u1ea1i ng\u01b0\u1ee1ng 2 tri\u1ec7u s\u1ea3n ph\u1ea9m trong n\u1eeda \u0111\u1ea7u qu\u00fd II.<\/p>\n\n\n\n<h2><span id=\"THONG_KE_PHAN_KHUC_GIA_VA_THUONG_HIEU_NOI_BAT\"><strong>TH\u1ed0NG K\u00ca PH\u00c2N KH\u00daC GI\u00c1 V\u00c0 TH\u01af\u01a0NG HI\u1ec6U N\u1ed4I B\u1eacT<\/strong><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/12-1024x567.jpg\" alt=\"\" class=\"wp-image-725\"\/><\/figure><\/div>\n\n\n\n<p><strong>Catsrang, Royal Canin, Whiskas, Me-O<\/strong> v\u00e0 <strong>Smartheart<\/strong> l\u1ea7n l\u01b0\u1ee3t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin d\u00f9ng nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<ul><li>\u00a0M\u1ee9c gi\u00e1\u00a0<strong>10.000 \u2013 50.000<\/strong>\u00a0\u0111\u1ed3ng thu h\u00fat ng\u01b0\u1eddi mua nhi\u1ec1u nh\u1ea5t, t\u1ed5ng doanh s\u1ed1 \u0111\u1ea1t g\u1ea7n 230 t\u1ef7 \u0111\u1ed3ng v\u1edbi h\u01a1n 8 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n ra.<\/li><\/ul>\n\n\n\n<ul><li>Ph\u00e2n kh\u00fac t\u1eeb\u00a0<strong>50.000 \u2013 500.000<\/strong>\u00a0\u0111\u1ed3ng c\u0169ng chi\u1ebfm \u01b0u th\u1ebf v\u1edbi doanh thu x\u1ea5p x\u1ec9 200 t\u1ef7 \u0111\u1ed3ng.<\/li><\/ul>\n\n\n\n<h2><span id=\"THONG_KE_NHOM_HANG_NOI_BAT\"><strong>TH\u1ed0NG K\u00ca NH\u00d3M H\u00c0NG N\u1ed4I B\u1eacT<\/strong><\/span><\/h2>\n\n\n\n<p>Th\u1ee9c \u0103n cho th\u00fa c\u01b0ng v\u00e0 ph\u1ee5 ki\u1ec7n cho th\u00fa c\u01b0ng \u0111\u1ea1t doanh s\u1ed1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra cao nh\u1ea5t tr\u00ean c\u1ea3 3 s\u00e0n. Hai nh\u00f3m h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c  ng\u01b0\u1eddi mua r\u1ea5t quan t\u00e2m khi tham gia mua s\u1eafm cho th\u00fa c\u01b0ng c\u1ee7a m\u00ecnh tr\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi doanh thu l\u1ea7n l\u01b0\u1ee3t x\u1ea5p x\u1ec9 200-300 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n<div class=\"wp-block-image size-full\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/3.jpg\" alt=\"\" class=\"wp-image-726\" width=\"995\" height=\"480\"\/><\/figure><\/div>\n\n\n\n<h3><span id=\"San_pham_trending_phan_khuc_gia_10000_8211_500000d\"><strong>S\u1ea3n ph\u1ea9m trending ph\u00e2n kh\u00fac gi\u00e1 10.000 &#8211; 500.000\u0111<\/strong><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/edu.metric.vn\/blog\/wp-content\/uploads\/2022\/11\/pk-2-1024x592.jpg\" alt=\"\" class=\"wp-image-731\"\/><\/figure>\n\n\n\n<p><strong>Trong ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 10.000 &#8211; 50.000\u0111 :<\/strong> X\u01b0\u01a1ng g\u1eb7m cho ch\u00f3 &#8211; Orgo, Pate Morando Professional cho m\u00e8o, Th\u1ee9c \u0102n cho m\u00e8o Me-O Adult v\u00e0 Th\u1ee9c \u0102n H\u1ea1t Kh\u00f4 Ganador FIB&#8217;S l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn. <\/p>\n\n\n\n<p><strong>Trong ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 50.000 &#8211; 100.000\u0111:<\/strong> Th\u1ee9c \u0103n h\u1ea1t h\u1eefu c\u01a1 cho ch\u00f3 ANF 6FREE, Pate t\u01b0\u01a1i The Pet &amp; RAW Food, Th\u1ee9c \u0102n M\u00e8o CATEYE&nbsp;v\u00e0 Pate t\u01b0\u01a1i the PET.<\/p>\n\n\n\n<p><strong>Trong ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 100.000 &#8211; 200.000 : <\/strong>PEDIGREE\u00ae Th\u1ee9c \u0103n cho ch\u00f3, B\u00e1nh th\u01b0\u1edfng GOODIES, WHISKAS\u00ae Th\u1ee9c \u0103n cho m\u00e8o l\u1edbn v\u00e0 m\u00e8o con d\u1ea1ng h\u1ea1t.<\/p>\n\n\n\n<p><strong>Trong ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 200.000 &#8211; 500.000\u0111: <\/strong>Catsrang 5kg th\u1ee9c \u0103n h\u1ea1t cho m\u00e8o, WHISKAS\u00ae Th\u1ee9c \u0103n cho m\u00e8o l\u1edbn d\u1ea1ng h\u1ea1t v\u1ecb c\u00e1 bi\u1ec3n 3kg.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb Metric, Shopee \u0111ang \u00e1p \u0111\u1ea3o th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u0103m&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2959"}],"collection":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/comments?post=2959"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2959\/revisions"}],"predecessor-version":[{"id":2960,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/posts\/2959\/revisions\/2960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media\/2962"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/media?parent=2959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/categories?post=2959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/blog\/wp-json\/wp\/v2\/tags?post=2959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}